At the end of the day, we're here to help you solve your technology problems. In order to be successful, we needed to create an environment in which every piece of our surroundings and plans helps us focus on that end.
So we did some soul-searching and came up with some core values. Which attributes must our employees and our plans possess for us to consistently reach our goal? Lots of companies have core values, and they all sound great, but we really wanted to commit to ours. We implemented them as guidelines for hiring, performance evaluation, and to gauge the overall state of our company culture.