Switchfast Blog: The Future of IT

Switchfast Blog: The Future of IThttp://www.switchfast.comumbracoKeeping you on the cutting edge of information technologyen0Wednesday is Change your Password Day | SwitchfastFebruary 1 is Change Your Password Day. Before you read any further, go change your most important passwords. We have elected today as the day to change your passwords for every business or personal site you use.Wednesday is Change your Password Day February 1 is Change Your Password Day. Before you read any further, go change your most important passwords. We have elected Wednesday as the day to change your passwords for every business or personal site you use. You are always hearing people talking about how important it is to regularly change your computer's passwords - and we are here to tell you, they're right. A good password is the best first line of defense against a security attack. Having a strong password can be a hard. Remembering several different 8 character passwords with numbers and symbols can be even harder. Often times we fall into a pattern of using the same simple password to lock our mission critical services. It can only take one small security breach to compromise all of your personal and private business information. Therefore, it is not only important to change your password frequently and to choose a password that is not easily guessed, but it is imperative that you choose different passwords for each business and personal information site. How do you keep track of a several different passwords?  You might want to take a look at <a rel="nofollow" href="https://agilebits.com/onepassword">1Password</a> or <a rel="nofollow" href="https://lastpass.com/">LastPass</a>. These are two of the best password management applications available. Password Management apps store passwords in an encrypted file. The software handles remembering all your login credentials so you only have to remember a single strong password. Both 1Password and LastPass can have password generators built in. Additionally, both 1Password and LastPass are cross platform and can sync across multiple computers and smart phones. Having a strong password is only one part of a larger security plan. While you are changing your passwords, update your antivirus software, install the most resent version of your web browser and patch windows. Your personal and business information will be safer for it. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> security0How to Keep Business Data Safe on Mobile Devices Everywhere you turn it seems people are on their cell phones -- chatting, texting, Facebooking, and playing Angry Birds. While the vast majority of people use their cell phones for personal reasons, more and more employees are using them to conduct work on the go. As much as this might improve efficiency, the lingering question still stands: is your company's sensitive data safe on your employee's mobile devices?How to Keep Business Data Safe on Mobile Devices Everywhere you turn it seems people are on their cell phones -- chatting, texting, Facebooking, and playing Angry Birds. While the vast majority of people use their cell phones for personal reasons, more and more employees are using them to conduct work on the go. As much as this might improve efficiency, the lingering question still stands: is your company's sensitive data safe on your employee's mobile devices? While your office setup may have firewalls strong enough to repel the cleverest hacker, cell phones are often not given the same type of security. Additionally, according to a study done by Dimensional Research, the highest ranked factor that impacts the security of mobile data is the lack of employee awareness about security policies. To prevent your company from losing any business-sensitive data, check out our tips below to educate employees on how to protect themselves (and your company) from losing important business information. <h3>Report Anything Suspicious</h3> Employees should be educated on how to recognize a suspicious message or email. Then, if they receive something that may be an attempt to compromise business data, they know to report it to your IT department/personnel. It is also important for employees to recognize that much of their personal information is also held within their phone, and by taking the precaution to report anything suspicious, they can ensure that both business and personal information are safe. <h3>Limit What Is Stored on the Device</h3> Business-sensitive data such as passwords and account numbers should never be stored on mobile devices -- especially in the form of memos, text messages, or tasks. In the event that the device is stolen or lost, this sensitive data can easily be obtained and used before your company even knows that the device was lost. Additionally, when a person quits, is fired, or laid off they keep their phone. Therefore, it is important for a company's safety to limit the amount of information each employee is allowed to store on their phone. <h3>Inform and Enforce Data Security on Mobile Device Policies</h3> Some of the simplest policies, like having a security password and a timeout for the device, are important to enforce with employees. If you have high security data, the precaution of setting the device to wipe clean after a certain number of incorrect passwords might be necessary. To make all of your specific policies known to your employees, ensure each new employee is informed when they begin their employment and that everyone is able to access the information quickly and easily. If you need help managing your company's business-sensitive data, feel free to contact us at 773-241-3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> security0Understanding SOPA & PIPA On January 18, many popular websites including Wikipedia and Google have "blackout" their websites to protest two pieces of legislation currently working their way through congress. "Stop Online Piracy Act" and "PROTECT IP Act" are designed to provide tools for law enforcement and copyright holders to protect their intellectual property rights. Their is nothing wrong with rights holder wanting to protect their intellectual property. However, <a href="https://wfc2.wiredforchange.com/o/9042/p/dia/action/public/?action_KEY=8173"> if made law</a>: <blockquote> As drafted, the legislation would grant the government and private parties unprecedented power to interfere with the Internet's underlying infrastructure. The government would be able to force ISPs and search engines to block users' attempts to reach certain websites' URLs. In response, third parties will woo average users to alternative servers that offer access to the entire Internet (not just the newly censored U.S. version), which will create new computer security vulnerabilities as the Internet grows increasingly balkanized. </blockquote> These bills go further to give american businesses the right to censer foreign websites and require ISP's to actively monitor their own users for potential violations of copywriter infringement. If you are interested in learning more about SOPA and PIPA below you will find links more information about the issue: <a rel="footnote" href="#fn:1">1</a> <ul> <li> <a href="http://en.wikipedia.org/wiki/Wikipedia:SOPA_initiative/Learn_more"> Why is Wikipedia blacked-out?</a> </li> <li> <a href="https://plus.google.com/107033731246200681024/posts/BEDukdz2B1r"> Tim O'Reilly: Before Solving a Problem, Make Sure You've Got the Right Problem</a> </li> <li> <a href="https://www.google.com/landing/takeaction/">Google on why it has blacked out its logo</a> </li> <li> <a href="http://sopastrike.com/">A list of websites participating in the protest</a> </li> </ul> <div class="footnotes"> <hr /> <ol> <li> Under SOPA/PIPA a list like this could be deemed a violation of copywriter and could therefore be blacklisted or removed.<a rev="footnote" href="#fnref:1">↩</a> </li> </ol> </div> 0Trends in Mobile Marketing for 2012 | SwitchfastWith mobile push and pull marketing, small businesses use mobile phone-centric communications to bring customers in the door. Mobile Pull Marketing incentivizes you to use your mobile phone to interact with advertising. Trends in Mobile Marketing for 2012 John Arnold, writing for Entrepreneur.com, has a great round summary of what he believes will be the <a href="http://www.entrepreneur.com/article/222531">ten biggest marketing trends of 2012</a>. The main focus of many of these trends is mobile, something we have talked about a lot this past year on the Future of IT. Here are our thoughts on two of the strategies he discusses. <h3>Mobile Push and Pull Marketing</h3> With mobile push and pull marketing, small businesses use mobile phone-centric communications to bring customers in the door. Mobile Pull Marketing incentivizes you to use your mobile phone to interact with advertising. Mobile Push Marketing focuses on sending bulk messages to prospective clients' mobile phones, either via email or text message. Both of these strategies use well developed tactics, but focus on using mobile phones as being the primary medium of delivery. While we have argued that mobile facing marketing needs to be a part of a small businesses marketing strategy, it is important to not overwhelm your audience. People are still weary of mobile advertising. Formatting email newsletters so they can be read easily on a mobile screen is a great improvement, but keep bulk text messages to a minimum. As with email newsletters, sending too many bulk text messages could be seen as spammy. I believe this goes double for text messages since this form of channel tends to be used primarily for private personal communication. <h3>Proximity Marketing</h3> <a href="/switchfast-blog/2011/4/6/check-in-applications-effective-for-small-businesses-.aspx"> FourSquare and other check-in apps</a> can be a really fun way to interact and play with friends. They also can give small businesses a way to bring people in the door. Using GPS enabled smartphones, people out and about can find deals nearby. Once in the store, they will have to broadcast their location to their friends. Using check-in apps like FourSquare or Yelp give small businesses the flexibility to scale their efforts over time. Deals are created on demand and can be set at multiple levels. For example, start out by offering deals to the "mayor." This will limit a deal to a single person at a time. You can also set deals for multiple check ins.   Yelp has a service that allows you to create Groupon-style deals on demand. Both FourSquare and Yelp let you connect with people who are actively seeking something to do. These services let you incentivize drop in clients that may have walked past your store. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Social media0Phishing Attempt on New Apple Owners | SwitchfastStarting on Christmas day, a phishing scheme began to obtain the credit card information of new Apple owners. The attack was timed perfectly by the scammers. The Techland Blog reports that 3.8 million new IPhones, IPods and IPads were activated on December 25Phishing Attempt on New Apple Owners Starting on Christmas day, a phishing scheme began to obtain the credit card information of new Apple owners. The attack was timed perfectly by the scammers. The <a href="http://techland.time.com/2011/12/28/android-ios-devices-have-record-shattering-holiday-sales/" target="_blank">Techland Blog</a> reports that 3.8 million new IPhones, IPods and IPads were activated on December 25. The scam email looks like the image below: <img src="/media/148329/apple_fishing_attempt_500x378.jpg" width="500" height="378" alt="Apple Fishing Attempt"/> The worst part is the email looks authentic and while the URL looks legitimate, it leads the user to a fraudulent website where you are prompted to give your credit card information. But it is not flawless, there are a few give aways that the email is not legitimate: <ul> <li>The subject line reads "Apple update your Billing Information"</li> <li>If you hover over the link you can see that it does not lead back to Apple.com</li> </ul> Be suspicious about any email asking you to update personal or billing information. Make sure you are using an up to data web browsers and anti-virus software. If you do receive a hoax email, flag it in your email software, inform your employer or IT manager, and delete the email. Additionally, if you receive an email from a company that you have given your billing info to in the past, go directly to the companies site and find a phone number to call where you can find out definitively if they need your updated billing info or not. When it comes to your billing information, never feel like you are being overly cautious. Check out a previous blog we wrote about <a href="/switchfast-blog/2011/3/14/prevent-password-theft-by-recognizing-phishing-attempts.aspx"> how to recognize phishing attempts</a> and if you are looking into additional antivirus or anti-spam protection for your business, feel free to contact us at 773.241.3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> securityvehicle shipping ratesvictorhoffer11@yahoo.comhttp://towautotransport.com I just happened across your article this morning and gave it a read. You must be dedicated to writing to be able to produce such interesting and varied content. I agree with much of this.0Small Business Selling: Tips on How to Land a Big Account Many small businesses end up taking a dive when attempting to sell to big corporations. What does it really take to land an account with a Fortune 500 Company? Here are some tips that are sure to help you succeed: Look the Part: It's important to have professional sales tools. Typically, these components make up your company's first impression. Start by having a great logo and business card. Create a company e-mail address that uses your company's name (addresses such as yahoo, Gmail, etc. look unprofessional or not credible). Prepare customer testimonials, case studies, white papers and webinars to enhance your value. Lastly, make sure your social media presence accurately reflects the quality of your company and your personal professionalism. Focus: Narrow your target and choose 10 or less big companies whose business you really want to obtain. Big companies that are similar to your best customers are more likely to understand and benefit from your value proposition. Be Prepared: Learn everything you can about the prospective big businesses. Be familiar with their website, read news articles about them, buy their products and follow them on social media sites like Facebook, Twitter and LinkedIn. Attend tradeshows and make it a point to visit their booths. Be an expert on their competition so you can determine how you are able to add value to what they do. Additionally, have your financials in order. Companies that are bigger than yours will look at you as being a risk, so their buyers will investigate your credit when you land the account and on a regular basis. Perfect Your Pitch: Have your short pitch perfected and ready to go. This will be a necessity in the halls of big-company vendor departments -- especially during supplier events. Know what your company does best and what it stands for and make that clear and concise. Be able to explain in a minute or less what you do and why your company is the better alternative. It's crucial to not ask what the corporation needs, but instead inform them what you do well and why your company is the right choice for them. To help convey your unique value even more, talk to your current customers ahead of time to learn why they do business with you and what it is they value most about your company's solution or product. Network: Find out which of your connections also knows your prospective big businesses. LinkedIn is a great tool to use to get connected to buyers at big companies. Utilize current customers, colleagues and vendors to introduce you to the people you want to meet. It's all about who you know! Follow Up: Buyers are busy, so it's important to be persistent. Don't be a pest, but make it clear that you are serious about doing business with them. For example, ask questions like, "What's the best way for me to follow up with you?" Then, set up a contact strategy for yourself and keep at it. Patience is going to be important, but the payoff will be well worth the effort. If your business needs help obtaining more business leads, feel free to contact Switchfast at 773.241.3007. Until next time - Jacqueline Gargaro Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> 0Year in Small Business Technology | SwitchfastAt the end of year, we like to look back at the stories and trends that have driven small business technology.Year in Small Business Technology At the end of year, we like to look back at the stories and trends that have driven small business technology. Decline of BlackBerry Long before the iPhone and Android-based smartphones dominated the market the BlackBerry was king. The BlackBerry's design was centered on its ability to quickly send and receive messages; either in the form of emails or via BlackBerry messenger. Before mobile broadband was widely available, the BlackBerry's ability to quickly send secure messages made it a very powerful tool for small business people. One no longer had to be tied to a desk to stay in touch with what was happening at the office or at store fronts across the city or county. Mobile broadband and full powered web browsers have redefined what people can do with their mobile phone. In October <a href="file:///C:/tmp/%5bhttp:/www.bgr.com/2011/10/05/android-ios-continue-to-absorb-blackberry-market-share-in-u-s/"> ComScore reported</a> that RIM's market share dropped 5 percentage points from 24.7% to 19.7%. At the same time, Android-based phones and iPhone's market share continued to see strong growth. RIM has released handset competitors (the Storm and the Torch) but neither has caught on. Rise of Tablets (At least the iPad) The iPad 2, released in the spring, brought multitasking, folders and improved performance. It also merged iPhone and iPad's version of iOS. The new iPad feels far more polished. RIM, Dell, Motorola, and many others have all attempted to release tablets to compete with Apple's juggernaut. For 2011, the iPad remains unchallanged. In 2012, Microsoft will be releasing a tablet specific version of Windows 8 and Google will continue to refine a tablet version of Andriod. But it is unlikely to make too much of a dent in Apple's lead. We can also expect Apple to release a third iteration tablet sometime in the spring. Next Gen OSs This summer both Apple and Microsoft took big step forward with OS design. We outlined new features for both <a href="/switchfast-blog/2011/6/8/windows-8-vs-mac-osx-lion.aspx">OSX Lion</a> and <a href="/switchfast-blog/2011/6/2/microsoft-announces-windows-8.aspx"> Windows 8</a>. Since then, Apple launched Lion as a direct download product from its new Mac App Store. After some early bumps, Lion has established itself as solid OS. We have also learned a lot about Windows 8. Microsoft plans on releasing an ARM-only versoin of the OS for tablets. The ARM version will only have the Metro mobile interface. The beta is due out in Feburary 2012. Google Plus <a href="/switchfast-blog/2011/6/29/google-plus-for-small-business-networking.aspx"> Google Plus</a> was going to be really cool. After several false starts, it looked like Google had got its social network right. Google Plus took the basic idea of Facebook but without some of the technical limitations. Google Plus brought a lot of interesting ideas to the table. It made it very easy to group friends and create separate audiences. This helped eliminated some of the privacy concerns that have plagued Facebook for the last few years. But after much fanfare, Google Plus has not taken off outside the tech community. That is not to say that the service is dead. Google continues to make interface updates and mobile apps. Google has also lifted restrictions on Brand pages. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Technology0Small Business Marketing: How to Utilize Daily Deal SitesCompanies like Groupon and Living Social are rapidly growing and small businesses are starting to incorporate social coupon discounting into their overall marketing plan. While some companies are thriving in this marketing strategy, others have taken a hard hit. In order to utilize daily deal sites to a small business' advantage, here are a few crucial elements to consider.Small Business Marketing: How to Utilize Daily Deal Sites The daily deal trend is in full force. Companies like Groupon and Living Social are rapidly growing and small businesses are starting to incorporate social coupon discounting into their overall marketing plan. While some companies are thriving in this marketing strategy, others have taken a hard hit. In order to utilize daily deal sites to a small business' advantage, here are a few crucial elements to consider. <h3>Preplanning</h3> Before agreeing to implement a daily deal site into your business, it is imperative to construct a strategy of how to transform these "coupon customers" into full-paying clients. Studies have shown 70% of customers who come in with discounts, never return. To prevent this from happening, all customers should be treated like full paying clients. Let them know you appreciate their business. It is important to reward returning "couponers" and this reward doesn't have to be monetary. Whether it is giving them a free product, priority seating, or even just remembering their name, it's the little things that can close the deal and help create recurring customers. <h3>Daily Deals are not a Cure-All</h3> A daily deal site should not be embraced as a cure-all solution for slow sales, but instead as one element of a well outlined marketing plan. There are hundreds of social marketing sites out there, each catering to different types of businesses. In order to be most successful, choose a platform that most closely matches your marketing goals. For example, check out <a href="http://www.dailydealmedia.com" target="_blank">Daily Deal Media</a> which is a database that tracks the activity of around 600 daily deal sites. Utilizing coupon discounting will definitely introduce you to new potential customers - but it's making sure these customers return that will lead your business to growth and profit. If your company is considering investing in a daily deal site, Switchfast can help create a marketing plan that will allow you to effectively utilize this tool. Feel free to contact us at (773) 241-3007 or check out <a href="/outsourced-marketing-for-small-business.aspx">outsourced-marketing-for-small-business.aspx</a> for more information. Until next time - Jacqueline Gargaro Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Marketing0Another look at Windows Phone 7 for Small Business | Switchfast TechnologiesWP7 is far from dead. This fall, Microsoft and its hardware partners launched a new generation of handsets. While the hardware in this new crop of phones is nearly identical to past handsets, Microsoft is highlighting improvements to the OS itself.Another look at Windows Phone 7 for Small Business Last year we wrote <a href="/switchfast-blog/2010/7/13/can-microsoft%E2%80%99s-windows-phone-7-make-a-difference-in-mobile-enterprise.aspx"> several</a> <a href="/switchfast-blog/2010/3/5/excited-about-windows-phone-7-more-details-coming-soon.aspx"> blog</a> <a href="/switchfast-blog/2010/10/12/windows-phone-7-bridging-the-gaps-where-apple-cannot.aspx"> posts</a> on what sort of impact Windows Phone 7 would have on the cell phone market at large, and for small businesses in particular. Windows Phone 7 came out with a boom of PR, but things quickly fell silent. The first batch of phones with WP7 was released within a month of Apple's iPad and first wave of mainstream Android phones. The overwhelming success of the iPad, Droid Incredible, and HTC Nexus One took the wind out of Microsoft's sales. WP7 is far from dead. This fall, Microsoft and its hardware partners launched a new generation of handsets. While the hardware in this new crop of phones is nearly identical to past handsets, Microsoft is highlighting improvements to the OS itself. Windows Phone 7.5, or "Mango," brings deep integration of social features and search into the phone's interface. Unlike the design free-for-all of Android or the app-centric iOS, nearly all aspects of communication are baked directly into OS. We had a hard time understanding how this would work - but it turned out we were not the only ones. To help promote Windows 7.5, Microsoft has launched a <a href="http://m.microsoft.com/windowsphone/en-us/demo/index.html">web-based demo</a> of the interface designed to run in their competitors' mobile browsers.  The demo will guide you through different features of the OS's interface. <img src="/media/3271/wp7_demo_150x225.jpg" width="150" height="225" alt="wp7_demo.PNG"/> Windows Phone 7 has a lot that a small business person would need. With 7.5, WP now has full support for Exchange syncing. For people on the go, WP can create and edit documents in native versions of MS Office. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting</a> mobile technology0Facebook Seamless Sharing and your Small BusinessOur advice, avoid seamless sharing. Stick with the standard "Share This" on blog posts and post your most important stuff on a fan page. Annoying fans and their friends is never an effective marketing tactic.Facebook Seamless Sharing and your Small Business During the Facebook Developer's conference, F8, Facebook announced an update to its Open Graph API. Open Graph is a set of tools that website developers can use to integrate their website into Facebook. One of the new features of Open Graph lets content publishers "seamlessly share" a Facebook user's activity. If you have a friend using Spotify, the music streaming service, you might have noticed a running list of what songs they are listening to. Two major newspapers are also taking advantage of seamless sharing. If you use the Washington Post or The Guardian's Facebook apps, the stories you read are posted on your mini-feed. There are two issues with this new seamless sharing. <h2>The Privacy Issue</h2> As with every major update to the way Facebook interacts with the rest of the web, privacy watch dogs are concerned about what seamless sharing will expose. Facebook has a history of opting users in to sharing personal information without the user's explicit consent. Seamless sharing does not opt in users. It requires users to be using an app within Facebook's own interface or with 3rd party apps that require Facebook credentials to log in. Since seamless sharing requires interactions with app, it will follow your established security settings. If you are concerned about privacy, and are using Facebook with any regular basis, this would be a good time to go into your settings to make sure they are set up properly. <h2>Over Sharing</h2> Many publishers are really excited about seamless sharing. It is going to have the effect of pushing updates into friends of fan's news feeds thus exposing headlines and links to an exponentially larger number of new people. This is going to push up impressions and potentially drive new traffic. But, like the Farmville of the past, it is going to annoy friends and end up being blocked. Seamless sharing is the new over-share. Publishers want to reduce friction to sharing posts, believing that making it easier to add a link to Facebook is enough to make their product the next "big thing". But it is not, and never will be, the raw number of shares a blog post view has. It is about who is sharing them and why it is being shared. When someone posts a news item or funny image on their wall their act of marking it has some special value. Sharing every article that is skimmed reduces the value of all posts. Our advice, avoid seamless sharing. Stick with the standard "Share This" on blog posts and post your most important stuff on a fan page. Annoying fans and their friends is never an effective marketing tactic. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Social media,social media marketing0Siri and Local SEOSiri is the convenient new voice recognition app built in to the iPhone 4S. Whether you own one or not, as a small business owner, it is important you learn about it now.Siri and Local SEO Siri is the convenient new voice recognition app built in to the iPhone 4S. Whether you own one or not, as a small business owner, it is important you learn about it now. Siri allows iPhone users to get directions to the nearest library, check the weather for the next 10 days, or help find an Italian restaurant for dinner. If you are a small Italian restaurant who is using paid search to generate new business, are you getting the top results when Siri is searching for the keywords you are bidding on? The short answer is probably not. In the US, Siri is using Yelp.com's database to generate a list of businesses nearby. This could cause problems for small merchants. First, areas where Yelp is not widely used, its database can be skewed and incomplete. Small businesses can also be at the mercy of angry customers and incorrect or negative reviews. The question now is what can small businesses do in the mean time to make your site accessible to Siri and for mobile? Optimize your website for mobile. Optimizing your site for mobile browsers has been a suggestion to businesses of all types for a while now. Smart phone users are constantly on the go and depend on their phones to find the information they need quickly. If it's within your budget, add a mobile site template to your site. Users depend on maneuverable mobile-friendly sites that make content easier to read. Your location and phone number should be prominent on the first page. Additionally, if you are offering a specific special that day, highlight it on the first page, not buried three pages in. The most important information you would like your consumers to see should be the easiest to access. Establish a presence online outside of your website. Verifying your website on Yelp and Google Places can have a huge impact on local SEO. It might seem obvious, but it is important that information in local directories is identical. For example, for a long time Switchfast's name in Google Places was "Switch Fast". Google's local search looks at dozens of local directories. If they are inconsistent, Google is not going to include your site in relevant search results. Spend some time making sure local information is correct in local directories like Citysearch, Superpages, Yellow Pages, Local.com, and Dex. For <a href="/switchfast-blog/2011/8/16/it-is-time-to-redesign-your-restaurants-website.aspx" target="_blank">restaurant owners</a>, dining sites like Urban Spoon, MenuPages, and Yelp can help you reach a wide audience. Apple's use of Yelp places adds an additional emphasis on the service and its database. Love it or hate it, merchants have to deal with Yelp. They have built an extensive, accurate database of restaurants and retailers that consumers have come to rely upon. Maintaining the business end of Yelp will help you keep consumers updated and show them you are involved in the space. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business SEO0The Importance of Prioritizing LeadsOn a daily basis your company strives to generate more leads from different pipelines. While obtaining new leads is the first step, the next is deciphering how much of your sales effort should be directed towards each lead.The Importance of Prioritizing Leads On a daily basis your company strives to generate more leads from different pipelines. While obtaining new leads is the first step, the next is deciphering how much of your sales effort should be directed towards each lead. Let's face it, not all leads that make it into your pipeline are going to become customers. For this reason it is important to separate the ready to buy, the almost ready to buy, and the probably not likely to buy. So how do you know how to prioritize these leads and is there any easy way to keep them organized? To separate these and keep the leads organized many businesses are turning to Customer Relationship Management (CRM) software. All CRMs will let you track leads, how they were generated, what contact you have had with them, and the next action to take. This data will help your team prioritize leads and contain all of your potential customers in one organized area. It is only a matter of finding which CRM is going to work best for you. Consider where the lead came from. Did you obtain the lead from a referral, a whitepaper they downloaded on your site, a webinar, a cold call, or a tradeshow? From your experience with nurturing these sales before, begin to organize each lead by their likeliness to buy. Some companies like to use scoring systems to help organize these leads. The initial contact is scored by level of interest depending on where it comes from. For instance, if the lead comes from a webinar they may be given a higher score than a lead you receive from a cold call. If the cold call is not responding to future calls or emails, start to deduct points and lower their priority. If a webinar attendee asks questions afterwards and seems interested in your product, add additional points to this lead and take the time to make a strong contact strategy to put extra effort into turning this lead into a sale. By taking an active approach to organizing and prioritizing your leads, you and your sales team's time will be used efficiently. Additionally, by separating the leads that are likely to convert from the leads that are not likely to convert, you will be able to allocate the correct amount of effort to each group to ensure your efforts are going to result in the maximum amount of sales. If you are looking for a CRM for your business, feel free to check out <a href="/software-solutions/act-service-and-consulting.aspx" target="_blank">ACT! Service and Consulting from Switchfast</a> or call 773.241.3007 to speak with one of Switchfast's Development Managers. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business TipsIT support Londonmelisaparker27@yahoo.com http://www.networkfish.com/Very efficiently written information. It will be valuable to anybody who uses it, including me. Keep doing what you are doing – i will definitely read more posts.0What does the end of mobile flash mean for small businesses?With exit of flash from the mobile landscape there is no longer confusion about which technologies are going to work best on mobile devices and which are going to be (or aren't going to be) sponsored 2-4 years down the road.What does the end of mobile flash mean for small businesses? This week ZDNet broke the news that <a rel="nofollow" href="http://www.zdnet.com/blog/perlow/exclusive-adobe-ceases-development-on-mobile-browser-flash-refocuses-efforts-on-html5-updated/19226"> Adobe would discontinue development on its Flash Plugin</a> for mobile web browsers. Instead, they will be shifting resources to HTML5 as a platform for developing dynamic content for the web and using Adobe Air as a platform for native mobile apps. Adobe insured that they would continue to release critical bug fixes and security updates for Android OS based phones and the Blackberry PlayBook. For small businesses, this is good news. Developing a mobile friendly website has become more important as more people are using iPhones, Android OS Phones and small tablets. With exit of flash from the mobile landscape and Adobe's full embrace of HTML5, there is no longer confusion about which technologies are going to work best on mobile devices and which are going to be (or aren't going to be) sponsored 2-4 years down the road. Small businesses now have a clear road forward. HTML5, the umbrella term for the most recent version of HTML, CSS, and JavaScript, allows for all the dynamic elements that once required Flash is now supported by most web browsers. These technologies are open and do not require additional plugins. For more information and web development and marketing services <a href="/contact.aspx" title="Contact">contact us today at 773.241.3007</a>. Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business News0The Downside to the “Bring Your Own Device” Model of IT BuyingIn economic times such as these, small businesses must face the inevitable decision as to what to do to keep business afloat. More times than not, this decision results in cutting of costs, reduction of payroll, and ultimately low employee morale that is perceivable throughout all aspects of the company. The Downside to the "Bring Your Own Device" Model of IT Buying In economic times such as these, small businesses must face the inevitable decision as to what to do to keep business afloat. More times than not, this decision results in cutting of costs, reduction of payroll, and ultimately low employee morale that is perceivable throughout all aspects of the company. Here enters the "bring your own device" model to save the day. To lessen the burden of cutbacks, many businesses are adopting this debatable model in which employees are given permission to use personal devices in corporate environments. The use of personal tablets, smartphones, and notebooks in the business world appears to be clever in alleviating costs. Combined with upfront technical savings, improved morale and higher productivity, BYOD allows businesses to lower expenses while maintaining a level of reassurance. At least that's what we are expected to believe. The four biggest downsides to BYOD that businesses must contemplate include risk of security breaches, hardware and data ownership, continued overhead costs, and lack of scalability. Security Data security is crucial to protect business assets. Despite the abundant amount of providers, many consumers continually choose to opt out of purchasing antivirus software, thus creating a security gap. Hackers can easily access your company's data through private devices and may upload viruses that can crash your systems. Aside from viruses and malware, mobile devices such as smartphones are also at a higher risk of theft or loss. Ownership Restrictions and guidelines obviously vary business to business, but overall the issue of ownership can extend further than just whom the hardware belongs to. Who should be responsible for the costs of the devices along with vital business applications needed? What happens when an employee is terminated? Who owns the data stored on the device? There are hundreds of questions that require the enforcement of strict policies in order to make BYOD beneficial for both employer and employee. Continued Overhead Costs Despite BYOD offering upfront savings, there is little evidence that supports significant long-term savings. In fact, the opposite is more than likely especially with issues concerning ongoing management of aging systems. The continued cost of maintaining an internal network can be pricy, and the costs to keep personal devices up-to-date and in working condition only increases this fee. Small Business Scalability Under BYOD, it is hard to predict future expenses. As a company grows, so does the technology needed. In these situations, small businesses must weigh their needs with available budget. Unlike larger corporations, small businesses do not have the luxury to overspend and company size often fluctuates at a higher rate. If a small business purchases a large amount of devices for its employees and is forced to cut payroll, the money wasted on the additional technology can be overwhelming. So What's the Solution? Here enters managed IT services. Rather than devoting valuable time towards establishing restrictions and guidelines, or fretting upon excess costs, consider letting a managed service provider do the work for you. Most MSPs are partnered with several vendors and have a variety of outlets at their disposal. Many are composed of IT professionals with an assortment of experience. Most importantly, MSPs prevent issues before they happen through proactive tactics, allowing your business to safely plan for the future. If your company is struggling with finding appropriate technology solutions to keep your business on top, consider looking into managed services. Switchfast can find the right solution at a cost small business can afford, leaving you with nothing but peace in mind. Feel free to contact us at 773.241.3007. Until next time - Brandon Czajka Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business IT Trends0Office Moves - Don't Forget Your IT SupportFailing to consult IT support before relocating your office is one of the most common and potentially disastrous mistakes a small business can make. Your company relies on technology to operate on a daily basis and when that technology doesn't work properly, the consequences can be traumatic. Office Moves - Don't Forget Your IT Support Failing to consult IT support before relocating your office is one of the most common and potentially disastrous mistakes a small business can make. Your company relies on technology to operate on a daily basis and when that technology doesn't work properly, the consequences can be traumatic. This sentiment rings especially true when considering all of the other tasks involved in getting your business functioning properly at a new location. Planning Ahead So you've located and secured a new space, when should you consult IT support? Though it's never to late, it's also never to early. For efficiency's sake, it's generally advised that you begin plans with your IT specialists somewhere between 1 month and 1 week prior to moving in. Upon inspecting your new space and equipment, your IT specialist will make certain that your business has everything it needs to move forward effectively and locate any potential problems before they arise. Is it Time to Update? Are your computers modern? Does the company website need a makeover? Changing locations is an ideal time to review the quality of your technology and the image of your company. Maybe it won't be absolutely necessary to pack up all those dusty old computers if they're keeping you from being competitive in the first place. This is also the perfect opportunity to consider a Technology and Security Audit, guaranteeing that your systems are secure and your technology infrastructure meets industry standards. Success on Day One The single most important benefit to having IT support involved in your company's relocation process: having everything up and running before a single employee arrives for work on day one. You can rest assured that there will be no downtime, no technology related communication problems between you and your clients, and (most importantly) zero loss of productivity. If your company is currently relocating, don't ignore the importance of IT support at this imperative time. Switchfast can substantially reduce the stress associated with your move and effectively eliminate the threat of downtime and productivity loss. Feel free to contact us at (773) 241-3007. Until next time - Justin Turner Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business TipsSam Rozenfeldrozenfeld@dls.nethttp://www.TelephonyYourWay.comWe just recently moved a customer who wasn't paying attention to provisioning and project management. As a result - the only thing that saved their day was versatility of the Hosted PBX system. Would they be dealing with provisioning PRI circuits of other legacy voice trunks - they would have paid dearly for carelessness.0Three Low Cost Marketing Ideas | SwitchfastThere are inexpensive paid channels that can assist a marketing campaign. The following tools and services have a low cost, but can generate a great ROI.Three Low Cost Marketing Ideas The budget for a digital marketing campaign is often tight. Some managers and directors do not fully understand how effective digital channels can be at driving sales or generating leads. There are tools and free channels available for building online reputation, optimizing a website or streamlining social media channels. But these free services are only part of the solution. There are inexpensive paid channels that can assist a marketing campaign. The following tools and services have a low cost, but can generate a great ROI. <h3>Facebook Advertising:</h3> Facebook has offered Pay-Per-Click and Pay-Per-Impression advertising since 2006 when they launched the News Feed. When creating an ad campaign on Facebook, you select a range of demographic information (location, gender, age, education) and personal information (likes, interests, common phrases of shared links and status updates). Facebook calculates a cost range for running ads for people that match those demographics. You can promote an external website, a Fan Page or a specific news story. These clicks can come very cheap compared to AdWords. Set a lifetime budget for your campaign ($25-$50), create two ads targeting two different demographic groups and see what you get. <h3>Yelp Ads:</h3> For better or worse, there are some industries that live and die by yelp ads. Yelp has a dead simple ad sales system. All clicks are $3.50. Your ad is placed at the top of relevant searches or within an ad-box on your competitors' pages. Your ads, along with contact information will appear on relevant pages throughout Yelp. There is no need to set bids or worry about placement. Yelp uses your own pages categories and keywords to figure out where your ads will be placed. Since you are paying per click, your ads will keep showing up as long as you have money in your budget. For an investment of $70, you are going to get 20 clicks. The upside is that your ad will run next to all relevant searches as well as above your competitors' reviews. <h3>PRWeb Press Release:</h3> This option is a little more expensive than Yelp or Facebook ads.  The "advanced" option is $200 and gives you the most bang for your buck. When you submit a press release with PRWeb, the release will be indexed by Google and will often get picked up by several other websites. From an SEO standpoint, there are few other links that are as good as links generated by PRWeb. Beyond that, the press releases get sent to journalists and writers. Two or three written and optimized releases help push your website up in search results as well as generate publicity for your company. The reason PRWeb remains such a valuable tool for digital marketing is because the employees at PRWeb check to make sure each release meets their strict standards. This ensures that the service does not become the target of spammers. To learn how to get the most out of digital marketing, contact us today at 773.241.3007. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Marketing0How to Improve Your Website's Landing Pages These days, your website is likely to act as the face of your company to several potential customers. As our world becomes more and more digital, everyone from the local dry cleaners to your neighborhood dog walker have a website for potential clients to check out their services. Since your website often is the first thing potential clients see, it is important that you not only have a solid design and organization, but strong copy that resonates with your target market. Writing copy that helps turn leads into sales is not an easy task. Here are some tips to consider when writing your landing pages: 1. Be Clear and Concise A simple rule that many companies do not heed -- be clear and concise. It is important to explain your product or service to the customer without using excessive copy or complicated explanations. The potential client is looking to see how your company will benefit them. Don't distract the user with excessive graphics or additional offerings. They clicked on your ad because it interested them; now use a clear explanation why they need your service. Lay out the value proposition and benefits. 2. Have a Clear Call to Action Both the ad the user clicked on and the landing page itself should have a clear call to action. The connection between the landing page and the goal should be as clear as your value proposition. Links to a contact page, downloads or demos need to be simple and visible. Keep the number of fields in a contact forms to a minimum. The less people have to give out to you initially, the more likely they are to submit a form. 3. Consider Keywords When Writing Copy Considering what your target audience might be searching when writing landing page copy is always important. A mistake that many businesses make is writing solely for the search engines. Write out your message and core value proposition and a strong call to action then go back and try to incorporate key phrases that will resonate with the search engines and might pertain to what your clients willl search. 4. Measure Your Results The only way to find out if your landing pages are effective is to measure your results. Take advantage of free programs like Google Analytics that will help you measure what percent of your overall traffic is coming to your landing page from that specific ad and the percent of users that turn into clients after reaching that page. This will help you gauge if the ad is working and if the landing page has effective copy. Writing effective landing page copy is something that will often happen after trial and error. The first draft may not be the best for capturing leads and turning them in to sales so try it out a second or third time until you find what works best for you and for you customers. If you need help writing effective landing page copy or other marketing assistance, contact Switchfast at 773.241.3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> 0Kindle Fire is not for Business | Switchfast TechnologiesOn September 28, 2011, Amazon unveiled their long rumored tablet.Kindle Fire is not for Business On September 28, 2011, Amazon unveiled their long rumored tablet. The <a href="http://www.amazon.com/gp/product/B0051VVOB2">Kindle Fire</a> will ship on November 15. The tablet will run a custom version of Google Android. Its main selling point is its tight integration into Amazon's e-book store, as well as its catalog of streaming music, movies and television shows. It will also tie into Amazon's own Android App store. All of this comes at the relatively low price of $199. At a first glance, the Kindle Fire is going to be a great tablet for consuming media browsing the web and game playing. The Fire will have access to popular webmail platforms (Gmail,Yahoo!, Hotmail and AOL) and the web through Amazons own Amazon Silk web browser. However, unlike its biggest competitors, the iPad and nook color, the Fire does not have a mobile broadband option. The tablet is tied to wifi. It is also limited by its lack of bluetooth, leaving only the on screen keyboard. This tablet will prove to be great for watching a video, reading a book, or playing Angry Birds. Unlike the iPad, it is just not going to be a credible replacement for a laptop. If you are someone who works on the go or travels frequently, an iPad with its support for MS Exchange, mobile broadband, and full featured productive apps make it a far better solution. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> mobile technology0Offsite Backup can Prevent a DisasterOnsite backup and Offsite backup go hand in hand. Offsite Backup is a great way to ensure the maximum level of security for your most crucial data.Offsite Backup can Prevent a Disaster Despite several days warning and extensive coverage on the local and national news, Hurricane Irene caused $7 billion in damage and caused at least 45 deaths. During the height of the storm, 7.4 million people and businesses lost power. Some parts of the Northeast reached <a href="http://www.csmonitor.com/USA/2011/0829/Aftermath-of-Irene-budget-straining-cleanup-and-lives-turned-upside-down"> 500-year flood conditions</a>. The scope of the damage can be hard to truly understand. There are a lot of things that you can do to protect your business on a day-to-day basis. But with storms as big as Irene, these day-to-day protections are not enough. For a small business owner, events like this should be a wakeup call. We hear all the time that backing up and data security are important. It is not until you see a stark example like the flooding in New England to put the importance of backup into perspective. External hard drives and local servers go a long way in helping secure data. Computers crash and laptops get dropped or stolen. Having a reliable onsite backup system in place can reduce downtime significantly. But if there is a flood or fire, the server is in as much danger as the workstations and laptops. This is why off-site backup is such an important part of the data security. Onsite backup and offsite backup go hand in hand. Offsite backup is a great way to ensure the maximum level of security for your most crucial data. Your data will be backed up to a secure offsite location via internet connection. Data is the backbone of a successful small business. You can rebuild an office and buy new computers, but recovering lost data is nearly impossible. With a proper backup solution in place, you can be confident that your data will be restored and your network will be back online in a timely manner. Offsite backup ensures that the most vital information is stored securely. For more information about our Worry-Free Backup solutions, contact us today at <a href="tel:773.241.3007" target="_blank">773.241.3007</a> Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business IT0How to Utilize a Company Blog to Generate New LeadsWhat a lot of business owners don't understand is that your company blog is a great way to increase your online presence.How to Utilize a Company Blog to Generate New Leads To some companies, having a blog seems pointless. What a lot of business owners don't understand is that your company blog is a great way to increase your online presence and the best part is - it is completely controlled by you. By increasing your digital presence and utilizing your blog wisely, you can increase your pool of leads. While actually having a blog is the first step in this process, you have to go a little further to ensure your visibility and leads will increase. <h3>Find a Solid Headline for Every Blog</h3> In order for potential customers to find your blog is important to make the title something useful to them. Think about what your clients might search concerning your business. Topics regarding what is going on in your specific field or industry and how it will affect your clients are always a good way to go. For instance, if you're a technology company like Switchfast, write a post about how outsourcing IT support can actually save your company money and present the facts to prove it. If you are a pool cleaning/renovation company, write a blog about pool safety. <h3>Engage your Customer, Don't Sell to Them</h3> While a blog might seem like a good place to sell your business, in reality - it's not. A blog is a place to relay important, fascinating, puzzling or problem-solving information. You have an entire website connected to your blog where you can sell, sell, sell. Save your blog for something that can spark interest in the reader which will hopefully get them into the heart of your website. According to Entrepreneur.com's article <a href="http://www.entrepreneur.com/article/220244" target="_blank">10 Ways to Turn Your Blog into a Lead-Generation Machine</a>, the frequently asked questions portion of your website is a good place to look for potential blog topics. <h3>Use the Blog to the Fullest</h3> Link your blog to all of your social media outlets. Repost your interesting blogs to your Facebook so hopefully more people will see the post. Utilize the social sharing icons that are offered by Facebook, Twitter, and LinkedIn. Doing so encourages your readers to share your blog with their friends and colleagues. Allow your viewers to subscribe to your blog via an RSS feed. Each time you post a new blog your RSS subscribers will be notified. Writing blogs is a great way to draw organic linking, which can lead to higher search engine placement. Talk about your blog in your e-mail newsletters or in your marketing collateral. Don't rest on search engine placement alone, go the extra step to make sure your current clients know about your blog. If you feel like your short on topic ideas, utilize your blog to update the public on topics concerning your company. For instance, post blogs about your recent anniversary, new departments, a new office, or big events happening in your city. Your blog is another way to connect and reach your target audience. Just like every other avenue you use, it will not create traffic or new clients overnight and it will certainly not be your only marketing channel. Use your blog to aid in spreading your message and brand. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business MarketingWordPress DesignerThis is the first time i am reading your post and admire that you posted article which gives users lot of information regarding particular topic thanks for this share.00What Google's Acquisition of Zagat Might Mean for Small BusinessesWith its infinite buying power Google has now acquired Zagat, one of the first and most trusted rating and review systems for restaurants and hotels.What Google's Acquisition of Zagat Might Mean for Small Businesses With its infinite buying power Google has now acquired Zagat, one of the first and most trusted rating and review systems for restaurants and hotels. Started more than 32 years ago by Nina and Tim Zagat, the company began from the couples desire to spread around the best places to eat, drink, sleep, and shop. It was huge success story in a world before the internet. The Zagat Survey inspired a generation of entrepreneurs and small business owners everywhere. The guide was printed in a tall and skinny format so it could fit in a back pocket. Now, Zagat's database of reviews will be integrated into Google's search and Maps to help increase Google's location-based network. Previously, Google reproduced reviews from Yelp and Citysearch, but dropped the service due to the threat of an anti-trust law suit. These reviews will be combined with Google's database of addresses, phone numbers, and hours. Now, Google strives to be the main source of review finding for all markets. This news comes at a time when Google has been criticized for the negative effect it has had on some small businesses. A recent article in the New York Times related several businesses' stories concerning problems Google has created for them. Several companies have found their Google Place's listing has been marked as "Permanently Closed". This problem originates when a user clicks on a section titled "report a problem with a listing" and then clicks "this place is permanently closed." Google states they review the claims and they do their "best to ensure the accuracy of a listing before updating it," but to the fair number of healthy businesses labeled as closed demonstrate otherwise. At Switchfast, we can vouch that this is a real issue. This exact problem happened to a client of ours. Luckily, our SEO team was able to work with the business to resolve the issue quickly. While our client was lucky enough to catch this problem early, many other businesses out there aren't so lucky. Some businesses don't check their online presence every day or other businesses who find this problem quickly often have to wait a few days or weeks before Google can re-review their claim and correct it. What we can all hope is now that Google has acquired Zagat, they will focus on making Google Places more user friendly for both businesses and patrons. With that in mind, hopefully Google will take more time to review these alleged claims before labeling a thriving business "permanently closed." Only time will tell if this problem will be solved. As a fair and necessary warning to all businesses -- be aware of your online presence. Finding problems like this early is important to ensure you won't lose business over a vicious competitor and a careless mistake. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business NewsWordPress DesignerWow!! i am very impressed with your lovely post.. i am so glad to left comment on this..this has been a so interesting read, would love to read more here….00Building Online Reputation: Q&A Sites Reputation is an overlooked aspect of digital marketing. Sure, there are companies that promise to "manage" your online reputation and blogs like Mashable that post rehash lists about how you should be building an online reputation. Yet, rarely do they provide actionable advice. Building up a reputation is very important. Branding yourself and your company can be an incredibly effective way to grow your business. So how do you build a name for yourself online? One great way to build an online reputation is with question and answer sites like <a href="http://www.quora.com/" target="_blank">Quora.com</a> or <a href="http://www.linkedin.com/answers/" target="_blank">LinkedIn Answers</a>. As a small business owner you have accumulated a wealth of knowledge specific to your field. You use this knowledge every day to run your business. Whether you are making widgets or providing a service, your success lives and dies by expertise.  Quora and LinkedIn provide a medium for you to demonstrate that expertise. These two sites require users to tie their accounts to their real names. As you answer questions people will be able to see who you are and what you do. If you are successful, people will begin to remember you and your business's name. Overtime, other users will take notice and it will expand your network. It is not just about putting your website or a service line out there, but helping people out with simple questions. If you take the time to post quality answers you will gain an "expert" status. Over time, questions you answer are going to float to the top. How do you take advantage of Question and Answer Sites? <ol> <li>Subscribe to RSS feeds for specific topics. When you have some time, scan open or unanswered questions.</li> <li>If you come across a question in your field that someone else has answered well, leave them a comment. Taking part in a Q&A site means you will be joining a community.</li> <li>Use the services search to find questions that may be under other topics. Providing insight on topics connected to your field can expand your network.</li> <li>It is okay to reuse content. If you come across a question that relates to a blog post you have written, answer the question and link back to your blog. Links are no-follow, but this is a good way to help build a connection between yourself and your website.</li> <li>Take advantage of their social media integration. Do not be shy about the fact that you are answering questions online. If a potential client checking out your Facebook page or Twitter feed, they will see you answering questions. Like a blog or portfolio, your answers will demonstrate knowledge and expertise.</li> </ol> Once you get in a rhythm, branch out. Both sites have many other features you will be able to use to grow your online reputations and increase business. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> SEO0The High Cost of Pirated Software | SwitchfastAs a business owner, you need various types of software to help your employees work more efficiently and have your operation run smoothly. As most small business owners know, software costs add up quickly.The High Cost of Pirated Software As a business owner, you need various types of software to help your employees work more efficiently and have your operation run smoothly. As most small business owners know, software costs add up quickly. Therefore, if the option of free software is on the table, many businesses owners are quick to go -- Why not? The simple fact is most free software is pirated. This means the distributor of the free software usually does not have a license or the software is improperly licensed. While there are those businesses that fall through the cracks and don't ever get caught with unlicensed software, there are more companies that do get caught and fined -- and those fines are not cheap. According to entrepreneur.com's <a href="http://www.entrepreneur.com/magazine/entrepreneur/2010/august/207554.html" target="_blank">The Hard Truth about Software Licensing</a>, the <a href="http://www.bsa.org/country.aspx?sc_lang=en" target="_blank">Business Software Alliance</a> (BSA) and the <a href="http://www.siia.net/" target="_blank">Software & Information Industry Association</a> are cracking down on businesses that have unlicensed software in their possession and the offenders who are distributing the pirated software. The worst part is many businesses don't even realize they own pirated software. This past May, Williamson Eye Center of Baton Rouge, LA paid $116,000 to the BSA to settle the several claims against them concerning unlicensed software copies of Microsoft, Adobe, Corel and Symantec. A staple in Baton Rouge, Williamson Eye Center had been in business for over 50 years and had no idea they owned unlicensed copies of software until the BSA approached them concerning the matter. Jodie Kelley, BSA Vice President of anti-piracy and general counsel warns businesses, "Not only do organizations face possible legal trouble for employing pirated software, there are also tremendous security and economic consequences involved." Now, how do you prevent this from happening to your business? Check your Software - If you are unaware or slightly concerned about the licensing of the software products you currently own, there are several tools your business can utilize to check if it is properly authorized. Some of the best producst recommended by the BSA are <a href="http://www.frontrange.com/" target="_blank">Front Range Solutions Centennial Discovery</a>, <a href="http://www.expressmetrix.com/products/" target="_blank">Express Software Manager</a>, and <a href="http://www.lansweeper.com/" target="_blank">Lansweeper Network Inventory</a>. Save the Proof - Saving the proper licensing for all of your software will help save a lot of headaches. From now on, when you purchase software collect all of the licenses and put them in an easily accessible place where there is little risk of them being lost. If for some reason the BSA starts to question your business's software, the fastest way to prove your innocence is to have the license available. Software pirating is a serious issue that is costing businesses a lot of money. Ensure you are up to date and have proof of your licensing to guarantee you won't end up owing thousands of dollars. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> software0It Is Time to Redesign Your Restaurant’s WebsiteIn any almost any industry having a website is important, but even more so if you own a restaurant.It Is Time to Redesign Your Restaurant’s Website If you are a restaurateur you have probably heard this pitch a thousand times: "You need a new website." Culinary training, both formal and informal, is focused on teaching people how run a kitchen. Bringing patrons in the door is almost an afterthought. So when a Flash Designer fresh out of school is stops by just as the dinner rush is starting or when your grill-man quits in the middle of his shift, you may be inclined to go with whatever proposal for a new website the designer brings you. In almost any industry having a website is important, but even more so if you own a restaurant. However, many restaurants' websites are stuck in a design paradigm abandoned by other industries a decade ago. In a recent editorial, <a href="http://www.slate.com/id/2301228/">Farhad Manjoo writes:</a> The rest of the Web long ago did away with auto-playing music, Flash buttons and menus, and elaborate intro pages, but restaurant sites seem stuck in 1999. The problem is getting worse in the age of the mobile Web - Flash doesn't work on Apple's devices, and while some of these sites do load on non-Apple smart phones, they take forever to do so, and their finicky navigation makes them impossible to use. A few years ago, restaurants had little reason to get with the times. Now, with the explosive growth of the mobile web and amateure review sites, making a website accessible on any platform is a key component to the success of the business. By sticking to an old design model, restaurants have given ground to third party websites like Menu Pages, Yelp, Urban Spoon, and OpenTable. These sites all can play an important role in the growth of a restaurant's business. Mobile sites may be driving traffic to your sites based on the person's proximity, a coupon, or great reviews. But if they cannot load the restaurant's website on their smart phone, they may choose to go someplace else for dinner. Restaurants that rely on outdated websites to generate new business give up control of branding. All patrons will ever see are the Yelp reviews. All it takes is a couple of bad reviews for people to give up the idea of ever visiting your restaurant. An artfully designed website may show off a restaurant's ambiance or a chef's genius. Potential patrons are looking for ready access to information to help them make their decision which is exactly why your clever and accessible website needs to be the first thing they see. When designing a new website for a restaurant, here are some tips to keep in mind. <ol> <li>Put the most vital information where a patron is going to see it. Do not hide hours, your reservation phone number or your address on an information page. Put it on the top front page. If a patron cannot find that information quickly they might go somewhere else.</li> <li>Make sure the website loads fast and leave Flash behind. As fast as mobile web browsing has been getting, smart phones still have limited power. Optimizing graphics can go a long way to reducing load times on mobile phones.  Additionally, a content management system can go a long way in helping speed up load times.</li> <li>Keep site navigation simple. People visiting the website are going to be navigating using their fingers. Finding the correct information in a timely matter is important for any website. But for a person walking down the street looking for a place to eat, unusual navigation features can be a deal breaker.</li> <li>Optimize the menu. This can be done in several ways: either on the page itself or in a PDF. If you go with a downloadable PDF, keep the file size small. Long download times or high resolution images can drag down even the most powerful mobile phone. If you choose to put the menu on the site itself, uses standard web fonts. The goal has to be to make the menu as readable as possible.</li> </ol> If you are a restaurant owner looking to update and optimize your site, feel free to contact the web design and marketing team at Switchfast at 773.241.3007 or <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> WebFlavrcontact@webflavr.comNice article and great points for designing restaurant websites.00Benefits of VoIP for a Small BusinessFor a growing business, the phone system is not a priority. In a perfect world it is something that you never have to think about. The phone sits on your desk and ringsBenefits of VoIP for a Small Business For a growing business, the phone system is not a priority. In a perfect world it is something that you never have to think about. The phone sits  on your desk and rings. That works pretty well when an office has less than a handful of people. But as a business grows, so does the need to communicate. Modern business VoIP systems provide small businesses greater flexibility at a much reduced cost. Business phone systems rely on Private Branch Exchange (PBX) systems. A PBX sites between the public phone line and each phone and fax machine in an office and routes phone traffic between each extension.  In the past, these systems were large and expensive making it very difficult for anyone but the largest businesses to take full advantage of power they offer. As high speed data became more important businesses had to maintain two inbound connections and routing systems; one for voice and one for data. VoIP Phone systems have done away with this inefficiency. By switching to VoIP phones, you only need to maintain a signal network for all of your communication needs. A VoIP PBX system can handle both voice and data. A VoIP phone system provides many of the features that were once out of reach of small business. Since VoIP phones use data networks, they are no longer tied to your desk. Calls can be easily forwarded to home phones, remote offices or cell phones. A 2010 report by the <a rel="nofollow" href="http://www.nextiva.com/voip/voip-usage-sees-continued-growth-over-2009-2010.html"> Nextiva</a> shows that small businesses are using VoIP phone systems in order to take advantage of auto-assistants, voicemail access and powerful integration tools. VoIP Phone system can also integrate directly into existing email and CRM. By unifying communication, you and your staff will spend less time trying to keep communication organized and spend more time focusing on growing your business. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business VoIPrepliche borseaqwMonserratStevensonoic@yahoo.comhttp://replicaborseprezzi.org/http://replicaborseprezzi.org/ Good article and wonderful analysis! I just bookmarked this page for a review later.0Point of Sales Security for Small Business | SwitchfastThis is the sort of story that makes you feel sick to your stomach. This week the Wall Street Journal profiled Joe Angelastri, owner of City Newsstand in Chicago.Point of Sales Security for Small Business This is the sort of story that makes you feel sick to your stomach. This week the <a href="http://online.wsj.com/article/SB10001424052702304567604576454173706460768.html"> Wall Street Journal</a> profiled Joe Angelastri, owner of City Newsstand in Chicago. The security of his point-of-sale machines was compromised and credit card numbers were stolen. MasterCard demanded that Angelastri pick up the tab for the investigation. When all is said and done, half of Angelastri's profits for the year had disappeared. Malware had found its way on his PC Charge based POS machine. The malware collected personal data and forwarded it to an email account in Russia.This sort of thing is not as strange as it sounds. The <a href="http://online.wsj.com/article/SB10001424052702304567604576454173706460768.html"> WSJ</a> reports: "In 2010, the U.S. Secret Service and Verizon Communications Inc.'s forensic analysis unit, which investigates attacks, responded to a combined 761 data breaches, up from 141 in 2009. Of those, 482, or 63%, were at companies with 100 employees or fewer. Visa Inc. estimates about 95% of the credit-card data breaches it discovers are on its smallest business customers." Small businesses do not have the same level of resources or expertise to keep up with the technology security issues that face small businesses. A hacker may be able to steal more personal data from large corporations or banks but it will be much harder to get to. Small businesses represent easy targets for hackers. Unfortunately, they are more likely to use weak passwords or not keep their antivirus and firewalls up to date. The article cites Dean Kinsman, a special agent in the FBI's cyber division stating how small businesses are especially vulnerable to these types of attacks and "it's going to get much worse before it gets better." How can you make sure that you and your customers are safe from credit card fraud? <ul> <li>Change your passwords now. Not tomorrow, not when daily light saves time ends, not when you get around to it. Now.</li> <li>Make sure the password is secure. Do not use names or dates. Use special characters, numbers, and capitals. Check out a previous blog we wrote detailing how to make an <a href="/switchfast-blog/2011/4/28/is-your-password-secure.aspx">impenetrable password.</a></li> <li>Limit access to the web from any POS computer. This computer is for running the cash register, not checking Facebook.</li> <li>Make sure your antivirus software and firewalls are up to date.</li> </ul> Hackers are extremely intelligent and resourceful, and worst of all, not going away anytime soon. Some of the most highly protected Fortune 500 companies are being attacked. As a small business, it is imperative you take every step possible to ensure your business sensitive data will never be hacked. 04 Web Traffic Metrics You Need to Know Increasing web traffic to your site is never a bad thing, but increased traffic does not necessarily mean increased revenue. The more important and often harder part is to drive worthwhile traffic that is interested in your product or service. It is important to know how to decode your web traffic to discover where traffic is coming from, what pages are visited the most, and how many visitors are actually turning into clients. Some small business owners choose to handle this information on their own. In order to best take advantage of the wealth of data they are getting from tools like <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>. Here are some pointers to consider when reviewing your traffic on your own or with an online marketing strategist. High Value Keywords: Search has become one of the primary ways people find businesses. Ranking well for worthwhile keyword searches is quickly becoming an integral way for new customers to find your business. Looking for what your competition is ranking for and trying different keywords over time will give you a better idea of what phrases are most useful for your business. For our clients, we track "High Value Keyword" traffic. This is non-paid search traffic with the business and brand names filtered out. This gives our clients a better understand of what their search engine placement means. Pages Visited: An important metric to track is which pages are visited and where the traffic to that page is coming from. It is important to find out what pages are getting the most hits. Evaluating top pages can tell you about what your consumers are interested in -- and what they are not. Your product and services page that include a call to action should be one of the most highly visited pages on your site. Bounce Rate: The bounce rate is the number of people that only view one page and then leave. It is important to evaluate if the visitors enter in on the homepage and then leave immediately. If your bounce rate is high, you first have to consider the keywords visitors are entering the site under. If a specific search term is driving a lot of traffic to your site but that traffic bounces off the site, there must be a disconnect. Consider your homepage and its overall look. Is it appealing to your audience? Is it outdated? Is it difficult to understand? Social Media Traffic: Now that most businesses are utilizing some kind of social media, it is important to evaluate the return on time you are putting into managing it. The next version of Google Analytics will let you better track how social traffic is entering your site, but also how people are sharing your site on Facebook, Twitter, and Google+. For the time being, look at your where referring traffic is coming from. If you are seeing a large percentage of traffic coming from social networks you can consider this a win. Traffic from social media is far more likely to create links to your site than traffic from other sources. Take a second to look at your traffic and see where it's coming from, not solely how much traffic you are creating. Simply finding where consumers are coming from and what pages they are visiting can help you see what keywords, social media sites or promotions, and referral websites are working for you. It is important to keep testing to see what works best for your business, small improvements can change the way visitors view your site -- and might even encourage them to look a little further. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Social media,Small Business Marketing0QR Codes for Small Business Marketing Quick Response codes, more commonly known as QR codes, are slowly emerging as a way to digitally market your brand. QR codes are similar in look to bar codes and can be scanned by consumers with smartphones, camera phones, or dedicated QR bar code readers. Where you place your QR code and what you utilize it for is completely up to you. Once the user decides to utilize your QR code, their response can come in the form of a text, a picture, a URL, or a link to become your Facebook friend. According to <a href="http://www.mashable.com" target="_blank">Mashable.com's</a> article <a href="http://mashable.com/2011/03/04/qr-codes-infographic/" target="_blank">Who's Really Scanning All of Those QR Codes</a>? "57% of Facebook and Twitter users said they have scanned a mobile code at least once in the past year, while as many as 40% had done so five or more times in the last year." They also report that top brands like Ford, Audi, Pepsi, Starbucks, Ralph Lauren, Best Buy, and McDonalds are all utilizing QR codes as part of their digital marketing plan. QR codes are not difficult, time-consuming, or costly -- making them a safe bet for most small businesses to try out. Consider the following when deciding on a QR code for you small business. Placement - The visibility of your QR code is one of the most important pieces to the puzzle. After all, if consumers don't see your QR code, how are the supposed to utilize it? Some of the most common places to put your QR code are your marketing materials. You utilize your fliers, brochures, and whitepapers to tell people about your company already, why not add QR code to gain interest. For a more visible way to reach the general public, put the QR code in your store front or later on if you discover QR codes efficiently reach a large target audience, put it on a billboard. A good way for potential clients or businesses to view your company right away is to put the QR code on your business card. The user is able to view your businesses website from their phone the moment they receive your business card. Messaging - A good way to start out your QR code marketing is to offer something free or entice the potential consumer enough to want to capture your code simply to see what your business or offer is all about. QR codes can be unpredictable, unique, or purely informational. They can offer free trials, send a funny text, or link the consumer to your site -- the possibilities are endless. Calvin Klein utilized a QR code to allure consumers. The normal, racy and often controversial billboards feature scantily clad models baring a lot of skin. To change it up and get people talking, they utilized a billboard with a giant QR code that says "Get it Uncensored." To begin, your QR code might say "Scan our tag to see what special offer is waiting for you." From there, have the user directed to your Facebook site, where if they "like" your Facebook page, they receive a discount off your product or service. Another interesting way to use QR codes is to collect more information about your audience. Use a QR code that asks consumers to answer a question regarding their interests or likes and dislikes to help you better market your brand. Offer an incentive with the question such as "Scan our tag to receive 5% off your next purchase with us -- all you have to do is answer one simple question." You will not only gain new business, you will also learn more about your audience which will ultimately help you understand your market even further. Try out different QR code promotions to see what will work best for your business. Results - One of the important elements to finding the effectiveness of QR codes for your business is tracking the results. An important way to ensure you can measure your results is by picking a company where analytics or tracking will be available after your QR code is setup. Through tracking your QR codes, you can get an idea of who is scanning the code, what time of day they do so, and if they purchased something from you via the QR code. You can also evaluate which QR code was most effective. Is the one in your front window getting more clicks then the one in your brochure? From here, you can fine tune the plan to make your QR code marketing campaign as effective as possible. Provide value and a bit of mystery to the viewer through your QR codes. Intriguing your audience into finding out more about your company will only help expose your brand further. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business MarketingWordPress Developerjayagupta.blogs@gmail.com http://www.gowebbaby.com/Really i am impressed from this post....the person who created this post is a genius and knows how to keep the readers connected...Thanks for sharing this with us found it informative and interesting0Streamline Your Social Media While Tracking its Success Your company is on top of the social media craze. You have a Facebook, Twitter, FourSquare, Tumblr, LinkedIn, Google Buzz, and BrightKite page. It gets exhausting trying to interact with each while monitoring and responding to comments, keeping accounts secure, and measuring the success of each page. Fortunately, social media management solutions have created an easier way for businesses to engage and track their profiles easier and faster. Three of the most popular social media management platforms are <a href="http://hootsuite.com/" target="_blank">HootSuite</a>, <a href="http://cotweet.com/" target="_blank">CoTweet</a>, and <a href="http://sendible.com/" target="_blank">Sendible</a>. Each is built to help manage and report the different social media profiles your company holds. In addition, they help to engage, analyze and track conversations across each social media platform. One of the many benefits of utilizing a social media management platform is its ability to allow several team members to complete their duties assigned duties without confusion of who is responsible for what. Updates and follow up messages can be assigned to certain employees and the responder is tied to the response to allow for ease of questions or comments regarding responses. In addition, team members can assign and share tasks within the tool to ensure work is being spread evenly among social media team members. One of the most important functions is the ability to measure the success of each social media profile. Each platform allows for you to easily measure the increase of followers over time along with mentions on Twitter. Small businesses can utilize this function to find out where traffic is coming from in addition to the number of clicks. Being able to evaluate how you are getting traffic will give you a better idea of where to focus your marketing efforts. The social media platform that is right for you will depend upon your budget, number of social media profiles, and variety of services you wish to utilize. Here are three of the most popular social media management platforms and some information about their pricing and unique features. <h3>HootSuite</h3> The functionality of HootSuite is designed to meet the needs of marketing teams, especially those within a small business. The free ow.ly analytics option allows you to find where traffic to your site is coming from in addition to the number of clicks. For user help, they have a HootSuite blog and help desk to ensure your business can operate the system as seamlessly as possible. In addition, the employees utilize HootSuite on a daily basis. Therefore, they are always aware of the level of functionality and are consistently thinking of new ways to improve upon it. Their free package includes social analytics, 5 social profiles, 2 RSS/Atom feeds and is Ad Supported. A step above the free package is the Pro package priced at 5.99/month. It includes enhanced social analytics, unlimited social profiles, 1 free team member, 1 free report, Google analytics integration, Facebook insights integration, advertisement free, and unlimited RSS feeds. <h3>CoTweet</h3> CoTweet only supports Facebook and Twitter platforms and is accessed through your web browser. Recently, CoTweet has extended itself to include other CRM tools such as Salesforce and Microsoft Dynamics which will allow you to associate and tag leads and sales opportunities from your Twitter account to your CRM application. The Standard edition is completely free and allows up to 6 Twitter accounts. The Enterprise edition allows multiple Facebook and Twitter platforms and costs about $1,500 a month. They stress that they are built for the unique needs of businesses and they offer a product demo where there is someone is on hand to help set up your account. <h3>Sendible</h3> Sendible supports the most social media platforms out of three options. This social media management platform supports Facebook, Twitter, Google Buzz, LinkedIn, BrightKite, and Foursquare. As you increase the number of services you want to use, you increase the price. It offers the added options of managing your email and SMS in addition to your social media. Sendible offers a certain sense of simplicity. The appearance of the program is similar to your email, with folders, updates, and messages all in the same place. Sendible offers a free 30 day trial and the smallest package is $9.99 a month which includes 15 social networks, 400 send limit, and 500 contacts. Additionally, a monthly plan includes the Sendible IPhone app for free giving you the option to manage your social media while you are out of the office. Each of the above platforms has its pros and cons and the one you choose will depend upon the options you need and money you are willing to spend, but at the very least the free trials or free small packages are an excellent way to see if a social media management platform is right for your business. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social media marketing0Google Plus for Small Business NetworkingChief among them was Google+, their long awaited social networking service. Unlike Facebook, Google+ is a series of tools that leverage Google’s existing services and packages them together.Google+ for Small Business Networking There were a <a rel="nofollow" href="http://googleblog.blogspot.com/">host of announcements</a> from Google this week. Chief among them was <a rel="nofollow" href="https://plus.google.com">Google+</a>, their long awaited social networking service. Unlike Facebook, Google+ is a series of tools that leverage Google's existing services and packages them together. The modular approach to the product design gives Google flexibility to launch, tweak, and kill tools as they see fit. This uniform branding and cross-tool intermigration is something that Google services have lacked for a long time. In broad strokes, Google+ lets you organize and communicate with your contacts in several different ways. First, Circles lets you organize contacts in an intuitive way. We already think about our relationships in terms of "groups." It is a logical leap to organize email and chat contacts into Venn diagram-like circles instead of a flat table. Circles lets you communicate with these groups across a number of methods: Chat, messaging, or send status updates to just the people who need to see them. Other tools let you <a href="/switchfast-blog/2011/4/13/google-plus-1-and-small-business-marketing.aspx" title="Google Plus 1 and Small Business Marketing">share bookmarks (Google +1)</a> or leverage search with Spark. Spark is interesting. It is a hybrid Twitter (a timeline of links, videos, and comments) and Google Alerts (a curated list of links generated by the search algorithm). A user creates a Spark about an interest and Google finds and drops it into a timeline. Users can then post those links directly to their Circles. Both tools look like they will talk to the search algorithm and influence search. The final important aspect of Google+ is its deep integration into mobile in general and Android in particular. Integrated and effective group level communication is the part of the mobile puzzle that both Apple and Google have failed to capture from RIM. And that is the real story. Google might be looking at Facebook off on the horizon, but LinkedIn is in firing range. By tying Google+ directly into people's existing network of friends, colleagues, and business contacts it lets them communicate in a far more efficient way. No longer do you have to switch between LinkedIn and your email if you want to communicate or share information with your business connections. Google's marketing of Google+ has thus far centered on personal networking. They want to go head to head with Facebook. That is, perhaps, a smart long term strategy. Google has a more mature advertising system and a better track record with user privacy. Google+'s user design feels less industrial than previous Google products. This is due to the involvement of Andy Hartzfeld, the UI designer on the original Macintosh team. Google+ is slowing being rolled out and is currently by invitation only. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social networking,GoogleWeb design London jamescraigmtts@gmail.comwww.mactonweb.comNice blog.This is useful for me.Thanks for sharing this great stuff...0FTC Launches an Antitrust Investigation on Google For several months, The Federal Trade Commission has been arming itself with a multitude of information concerning whether the way Google operates its search engine business is legal competitive behavior or not. They are now prepared to issue subpoenas to Google and pursue an antitrust investigation. While not the first probe into Google's business, this investigation is certain to be the largest. <a rel="nofollow" href="http://online.wsj.com/home-page" target="_blank">The Wall Street Journal's</a> article on the matter, "<a rel="nofollow" href="http://online.wsj.com/article/SB10001424052702303339904576403603764717680.html?mod=WSJ_Tech_LEADTop" target="_blank">Feds to Launch Probe of Google</a>," states "The civil probe, which has the potential to reshape how companies compete on the Internet, is the most serious legal threat yet to the 12 year-old company." This legal matter is already being compared to the magnitude of the Microsoft antitrust trial from the late 90's. Public complaints by competitors have addressed the idea that Google does not compete on the same level as some of their rather worthy competitors. Sites like Yelp.com and Citysearch have said that Google unfairly promotes their own service over theirs and in turn, locks out the competition. For each market that Google has a hand in, they are the highest ranked search result and therefore take away business from their competitors. In this case, manipulation of search results is considered an anticompetitive act. Google has rested its defense in its original mission. Their ranking decisions and process is designed to benefit its users. Google states that they understand because the nature of their business and their immense success, not everyone will be happy with their search ranking. In addition, Google defends that there are other search options available and used quite often. They defend in a blog post that they have no lock on the search market and competition is "only one click away." Google states they have full trust in the way they operate their business and their principles will "stand up to the scrutiny." The FTC issuing these subpoenas allows the public and Google to know that they have a good amount of concrete evidence or else they would not move forward with an entire formal investigation. If the FTC finds Google guilty of these allegations they will not receive fines but cease-and-desist orders against each behavior. In addition, the European Commission opened its own antitrust investigation into Google's search business last year. While there will be no monetary consequence associated with the investigation, there is a significant threat to the reputation and very nature under which Google operates. As the antitrust investigation unfolds, we will keep you updated with evidence the FTC presents and the defense Google lies out. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> IT News0Windows 8 in the Small BusinessA few weeks ago we looked at the design philosophy driving next generation consumer operating systems Windows 8 and OSX Lion. Today we will focus on the specific impact of these operating systems in a small business environment.Windows 8 in the Small Business A few weeks ago we looked at the design philosophy driving next generation consumer <a href="/switchfast-blog/2011/6/8/windows-8-vs-mac-osx-lion.aspx" title="Windows 8 vs Mac OSX Lion">operating systems Windows 8 and OSX Lion</a>. Today we will focus on the specific impact of these operating systems in a small business environment. When Microsoft previewed Windows 8 in May, they focused on the increased ease of switching to a touch driven display. The goal, I believe, is to reduce user errors be reducing complexity. Computer users have become used to a striped down, touch driven computer experience after several years of operating touch based, stripped down smart phones. However, Microsoft really has not changed anything-they just hid it. Two decades of Windows legacy code is still hidden under the new UI. The other part of this is the touch driven interface itself. Currently, the standard office workstation and software base is a PC tower, keyboard, mouse, and one or two monitors. If you want to take advantage of Windows 8 new user interface, you will need a touch screen monitor. We have a whole library of software applications that are going to need to be redesigned for touch. If not, they will have to use some compensation of touch and the traditional mouse/keyboard setup. The other option is to turn off the new interface, but that defeats whole purpose. We could also switch to a tablet driven work environment, but that too requires rethinking the small business IT infrastructure. For this to work, whole office workstations and laptops would need to be replaced in order to take advantage of the touch drive UI. Line of Business applications such as Quickbooks will need to be redesigned from the ground up. Can you imagine trying to build out an Excel spreadsheet on a touch-based tablet? If not, go to your local Apple Store and try out the demo of iWorks Numbers on one of the iPads. It is hard. Spreadsheets are a keyboard-driven tool. Maybe Microsoft has a new touch driven version of Office they are going  to show off this fall. Maybe they have come up with a way to enter large amount of data on a touch screen, built formulas, and design tables using a touch interface.  It is also possible small businesses should just forgo using the new touch UI and stick with what works - a mouse and a keyboard. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> software0Telemarketing: Is it Still a Relevant Marketing Tactic? As each year passes, the world of marketing changes and advances even further. With these changes come new ways for small businesses to reach their target market. As our world becomes largely digital and companies large and small rely on social media and new digital marketing tactics to increase their client base, are the old trustworthy techniques like telemarketing fading out? Telemarketing -- Is it Still a Relevant Marketing Tactic? As each year passes, the world of marketing changes and advances even further. With these changes come new ways for small businesses to reach their target market. As our world becomes largely digital and companies large and small rely on social media and new digital marketing tactics to increase their client base, are the old trustworthy techniques like telemarketing fading out? Research shows this simply isn't the case. At Switchfast, we continue to utilize and find success in telemarketing, but the fact is we are not the only ones. According to <a href="http://www.marketingsherpa.com/article.php?ident=31730" target="_blank">MarketingSherpa.com</a>, a 2011 study revealed that 86% of B2B marketers are either increasing or keep their telemarketing investments consistent. On the contrary, 39% of B2B marketers are decreasing one of the most traditional and trusted forms of advertising, print ads. When you give it some thought, it actually makes sense why the use of telemarketing is continuing to increase and the use of print ads is decreasing. One of the main reasons is the direct contact difference. Given time and the right pitch, telemarketing can reach decision makers directly. Whereas with print advertising there is no guarantee that the business's decision maker will actually read or even see the ad. While cold-calling generally does not lead to immediate sales, it does present an opportunity to nurture contacts. The contact starts out as a prospect that is nurtured into a lead and is progessively made into a sales appointment. Telemarketing also presents a unique opportunity for you to measure your exact ROI. For every number you call, you can track how many prospects turn into leads and from there, how many leads turn into sales. There are several components to make telemarketing a successful part of your marketing plan. It is necessary to not only evaluate what you are saying to the potential clients, but it is important to determine how often you should contact them, whether it is by email or phone, who you are reaching out to, and more. Finding the right mix of components will help maximize your potential for telemarketing related sales. MarketingSherpa.com also notes that the businesses who encountered the most success with telemarketing integrated other forms of marketing. The best-in-class-marketers reported high satisfaction rates with telemarketing when they integrated email, direct mail, and online content with their cold-calling. It is important to do more than simply cold call thousands and thousands of businesses. Like any other lead, the cold call prospect needs to go through its own sales cycle that can often include additional phone conversations or emails. At Switchfast we not only have success with our own telemarketing, we have experience with script writing, outbound calling, and lead cultivation for other small businesses. If you are interested in generating more leads for your business, contact us at 773.241.3007 or <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business News0LinkedIn Adds Additional Features that Help Small BusinessesLinkedIn has long been an effective networking resource for small and large businesses alike.LinkedIn Adds Additional Features that Help Small Businesses LinkedIn has long been an effective networking resource for small and large businesses alike. To some companies, LinkedIn is where they showcase exactly what their business represents, others utilize it to find the best and brightest potential job candidates and still others use it to evaluate their competition. Now LinkedIn has added even more features to help small businesses efficiently network, advertise, and keep up with the latest in technology. A few of the most notable add-ons and upgrades are: LinkedIn Ads - Now businesses are able to target their audience even more efficiently with LinkedIn Ads. You can target text ads by job title, company name or LinkedIn group, greatly improving the chances that your ad is reaching the potential client base you desire. <a href="http://www.entrepreneur.com/" target="_blank">Entrepreneur.com's</a> article "<a href="http://www.entrepreneur.com/article/219624" target="_blank">New LinkedIn Services Offer Networking Options for Small Businesses</a>" notes "According to LinkedIn spokesperson Krista Canfield, reported click-through rates are as much as 3 or 4 times higher when the new targeting tools are used." LinkedIn Skills - Keeping up to date with the latest technology is important in any industry. With LinkedIn Skills, you can see what skills are increasing or up-and-coming in your industry. The entrepreneur.com blog uses the example of mobile skills that are increasing in several industries. Mobile phones are quickly becoming more than just a device used to stay in contact with people. Some business men and women that travel frequently utilize their phone for almost any business related task. It will also be important to acknowledge potential job candidates that possess these new skills when you are looking to hire new employees. LinkedIn Company Pages - With LinkedIn Company Pages, small businesses are able to showcase more than just their business objectives. For everything from photos of new products to endorsements, potential consumers can gain insight into your brand and message simply from looking at your LinkedIn profile. LinkedIn.com specifically states that "Company Pages present an opportunity to reveal the human side of your company." Furthermore, you can keep up to date with companies you are interested in or view what your competition is changing up. Check out some of the new resources LinkedIn has to offer for yourself at <a href="http://www.linkedin.com/" target="_blank">LinkedIn.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social networking0Does Your Marketing Plan Need Some Remodeling? Almost every business strives to find a cohesive, profitable marketing strategy, but it takes a lot of hard work to actually accomplish this feat. There are several key, detectable signs that your marketing plan is not on track. Recognizing the need to change or update your strategy is the first step in moving towards a profitable, long-term marketing strategy for your business. Some important questions to ask yourself about your current marketing strategy include: <h3>Do you have a concrete plan?</h3> Many businesses find what works for them now, and stick with it. Yet, part of being a successful business owner is planning for the future of your company and consistently taking steps to ensure it is heading in the direction of your overall business objectives. If you have no clue where you will be in 5 years and only have a marketing plan in place for the next 3 months, you might need some remodeling. Concrete marketing plans start with cemented business plans. Your business objectives will go hand in hand with the goals and needs of your marketing. <h3>Is your competition outshining you?</h3> More than likely, you and your direct competition have similar budget constraints. Therefore, your marketing plan does not need to suffer simply because of a small budget. Finding and directing your small budget towards what works for you is the key to the most efficient small business marketing. What is essential for you to harness is what differentiates you from your competitors. What is it that makes you different, more desirable to your target market than your fellow competitors? Once you corner the strategy that demonstrates how you stand out from the crowd, you are able to market to your clients more successfully. From there, try different avenues to market your business. One of the most popular avenues that businesses large and small are successfully utilizing is social media. The best part is that most social media sites are completely free for you to join. <h3>Are all of your marketing materials cohesive?</h3> Do you say one thing about your business on your website and something completely different on your Twitter page? A cohesive message across all media is important in shaping your brand and leaving a lasting impression in the minds of your potential customers. Messages that don't match give consumers mixed opinions and feelings about your brand which leads to confusion about what your company represents. Each piece of marketing should complement the next. This will allow for you to convey the meaning behind your brand in every media that your consumer views your brand. As your business grows, it is important to consider whether your marketing message matches where your business plan intends on going. Keeping up to date with your marketing plan and staying current with your target market will only help expand your business in the future. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Marketing0Windows 8 vs Mac OSX Lion | Switchfast TechnologiesA first look at Windows 8 and Mac OSX Lion from Switchfast Technoloiges.Windows 8 vs Mac OSX Lion It's a rare opportunity that we get a preview of next generation of PC operating systems back to back. Last week at the D9 conference, <a rel="nofollow" href="http://www.engadget.com/2011/06/01/microsoft-unveils-windows-8-tablet-prototypes/" target="_blank">Microsoft previewed Windows 8</a> for the press. A full roll out is expected in September. This week <a rel="nofollow" href="http://gizmodo.com/5668805/mac-os-x-lion-the-best-features">Apple rolled out the next version of the Mac OSX</a>. For years the two software giants have been leap frogging each other as they bring new versions of their operating systems to the market. For more than a decade, Microsoft and Apple have been at odds over what consumers and small businesses want from an OS. Since Windows XP was released in 2001, Microsoft has based their OS on the Windows NT architecture. This core code has been at the center of Microsoft's server and enterprise level OS since 1993. They have made it clear that they have no intention of deviating from this core. They believe at a philosophical level that they must continue to support applications and services reaching back over two decades. If a business is running some mission critical Line of Business program from 1998 it should still run in 2008 and 2018. Apple sees things differently. When they launched OSX in 2001, they dropped support for all previous versions of the OS. They did this again with the release of OS 10.6 (Snow Leopard) in 2009 by dropping support for Power PC based Macs. While this might lock small businesses into old hardware by eliminated upgrade paths, Apple believes that the only way they can be allowed to innovate their product is if they do not tie themselves to decade-old software. What they do agree on is Mobile. Both Microsoft and Apple see the mobile computing space as the future of computing. But that is where the agreement ends. Both companies are borrowing heavily from their mobile OS's (Windows Phone 7 and iOS respectively) for design inspiration. Microsoft is adding a new interface layer that looks and feels very similar to Windows Phone 7. This is meant to allow hardware makers to use one OS across touch-based tablets, laptops, and workstations. In other words, Microsoft sees no difference between these devices. This really is nothing new. Windows Vista and Windows 7 services level support for touch interfaces. The difference is Windows 8 will be designed for touch screens as a primary input. The rub? This is nothing more than a skin over the classic Windows design. It still has 20 years of legacy support under its hood. OSX Lion, on the other hand, borrows many of the design elements and interface cues from iOS, but that is about it. iOS is for mobile and OSX is for workstations and notebooks. In Lion, Apple has introduced a full screen view mode that looks and feels like an iPad's interface, but it's not meant for a touch screen. Apple has expanded its repertoire of track pad gestures. When Apple was designing iOS a few years ago, their goal was to strip away the complications while reducing functionality, whereas Microsoft has not made this compromise. In our next post, we will be looking at how each of these next gen OS's can benefit your small business. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> software,Small Business IT Trends0The Cloud Computing Breakdown Cloud computing -- we hear that a lot these days, but what is it really and how will it ever be useful to you or your small business? Though you may not realize it, only a daily basis it is likely you are utilizing one of the most basic forms of cloud computing -- hosted email. Any Yahoo Mail, Gmail, Hotmail or any other hosted email provider you utilize is offering their services through a form of cloud computing. In general, cloud computing is used to deliver applications and software that is maintained by a third-party over the Internet. One it's most obvious benefits is the diminished need for actual software products. Traditionally, most companies either purchased or developed software, which often came with a hefty cost. Simply put, cloud computing allows users to consume software products as services. While those very adept in the technology world have known about cloud computing for about a decade, recent years have brought it to the forefront. The <a href="http://online.wsj.com/home-page" target="_blank">Wall Street Journal's</a> article "<a href="http://online.wsj.com/article/SB10001424052748704739504576067461795827534.html" target="_blank">Pinning Down Cloud Computing</a>" notes <a href="http://www.gartner.com/technology/home.jsp" target="_blank">Gartner Inc</a>. who found that, "By 2014 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes." Companies are seeing that cloud computing services not only streamline their IT Support, but allows for a customized infrastructure that gives each business the applications they require and nothing more. The article also cites Simon Wardley, a researcher at <a href="http://lef.csc.com/" target="_blank">CSC's Leading Edge Forum</a> noting that, "Cloud gives you economies of scale and allows companies to establish a closer link between what they use and what they pay." Similar to outsourcing in general, the overall misconception of cloud computing services is that small businesses cannot afford their services. WSJ notes George Hu, executive VP at <a href="http://www.salesforce.com/" target="_blank">Salesforce.com</a> saying, "Years ago, if you were a small company, you had access to a small number of vendors because that's all you could afford. But today, small companies can access the powerful IT of their larger rivals. If I were setting up a start-up, I would run the whole thing from the cloud." The ease, accessibility, and cost-effectiveness of cloud computing has brought it to a level that can be utilized by businesses small or large. While there still are changes that need to be made and upgrades that will occur for cloud computing services to become completely mainstream, its benefits are clear and its value is unmatched. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business IT0Microsoft Announces Windows 8 Today at the D9 conference, Microsoft officially unveiled the next version of its flagship operating system Windows 8. Based on early reports, this is the first major overhaul to the OS since Windows 95 was released in August 1995. They have taken a cue from the latest version Windows Phone 7. According to <a rel="nofollow" href="http://gizmodo.com/5807615/windows-8-and-its-incredibly-cool-new-touch-interface"> Gizmodo</a>, "The fundamental goal with the new operating system, which is being shown for the first time at D9, is to create something that is equally well at home on an 8-inch tablet as it is on a powerful desktop attached to a huge monitor." The new interface is meant to be flexible enough to use with both a traditional mouse and keyboard or using a touch-based interface. Software developers can create standard windows applications or build mobile-like apps using HTML5 and JavaScript. Here is the rub. This new interface is just a skin on top of Windows. We will get a more in-depth look in the fall when Microsoft holds their annual developers conference. What we can say is that this could have a huge impact on the way small businesses use technology. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Microsoft,Windows 8windows 8bruce.montgomery12@yahoo.comhttp://Windows8news.netWe're really in more developed high technologies nowadays!0Big Brand Facebook Success Tips Small Businesses Can Easily Implement Businesses large and small are currently utilizing social media for all kinds of reasons. For everything from brand recognition to sell top tier products, social media is slowly becoming one of the most cost efficient ways for businesses of all sizes to market themselves.  One of the obvious top choices, <a href="http://www.facebook.com/" target="_blank">Facebook</a> has become a staple in finding new business for a lot of larger brand names. While there is always the obvious budget difference between these large brand names and small businesses, social media is a level on which all companies can exchange marketing tips. Social media is completely free to all businesses to own and utilize. What you do with your social media is what makes it useful or not. <a href="http://mashable.com/" target="_blank">Mashable.com's</a> article "<a href="http://mashable.com/2011/05/24/successful-brands-facebook/" target="_blank">8 Brands That Have Found Success on Facebook & What We Can Learn</a>" by Dave Kerpen, CEO of Likeable, a social media agency, gives tips on how to utilize your social media to build your brand based on 8 successful big brands. Below are 3 valuable lessons to take from these successful businesses social media strategies. Lesson 1 - Utilize your Facebook frequently but efficiently <a href="http://www.facebook.com/restaurantcom" target="_blank">Restaurant.com</a> is successfully using its Facebook to interact with potential clients. They utilize engaging questions, asking for customer's feedback and offering tips. For instance, a recent post on was "Feeling stressed? Did you know eating peppermint helps calm you down?! What dishes or desserts have you ordered that used peppermint as an ingredient?" By offering a tip then asking readers to engage with the brand, restaurant.com is not only gaining feedback from potential consumers but they will also appear more often in fans news feeds. Simply put, the more you post on your Facebook the more you will be seen. Lesson 3 - Share Photos with your fans A brand that is recognized in almost every country on the planet, <a href="http://www.facebook.com/oreo" target="_blank">Oreo</a> offers up some valuable lessons that almost every brand can learn from -- be personal. People like to feel like brands relate to them on a personal level and understand what they want. Oreo actively participates in this consumer need by uploading a fan's photo on their Facebook page each week from a different country. The photo shows the fan either holding the Oreo package or eating an Oreo in their favorite way. Uploading and sharing photos on your Facebook page will promote good feelings towards your brand. Lesson 3 - Compel people to "like" you on Facebook Incorporating your Facebook page into every other outlet you utilize for marketing will be the first important step in generating more traffic to your Facebook page.  But going a step further, <a href="http://www.facebook.com/1800flowers" target="_blank">1-800-Flowers.com</a> put the Facebook "Like" button on every product on their website. Even further, 1-800-Flowers.com offers special offers to consumers that "Like" certain pages. Incentives are useful in increasing traffic to the Facebook site and in increasing sales. In the business world, it is understood that the importance of social media is only increasing. This is one platform where companies big or small can take ideas and tips from other businesses to utilize their own Facebook more efficiently and effectively. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social media marketing0The Fight Against Spam Continues Spam -- a consistent and daily part of our lives. Never a pleasant sight, each morning you open your email only to see several different emails from companies you have never heard of offering you products you have zero interest in obtaining. Programmers, scientists, and computer technicians have tried for years to develop programs and software to stop the spread of spam. A team of scientists at two University of California campuses are taking the opposite approach -- collecting all of the spam they can. The mission of these scientists was to find the root cause of all spam in order to discover a way to stop it. According to the <a href="http://www.nytimes.com/" target="_blank">New York Times</a> article "<a href="http://www.nytimes.com/2011/05/20/technology/20spam.html" target="_blank">Study Sees Way to Win Spam Fight</a>," the scientists were in search of the "'choke point' that could greatly reduce the flow of spam." Turns out, they are reporting they found it. From purchasing several thousand dollars' worth of merchandise from spam related emails, the researchers found that over 95% of their credit card transactions were handled by 3 financial companies based in 3 different countries. Legal action against these companies seems to be the most logical and ethical way to rid the world of a good amount of spam, but actions like that have been taken in the past to no avail. The scientists believe that we do not need to take action directly against the spam companies themselves -- but against the credit card companies that aid these spammers in receiving their revenue. By shutting down their only source of payment, the spammers will not be able to conduct their business. The only way these under-the-radar companies can receive payment is through credit card purchases online. By taking that away, you take away their revenue. Steve Kirsch, chief executive of Abaca Technology states, "If the credit card companies wanted to shut down the spammers, we can easily aid them in rapidly and unambiguously identifying the merchant accounts used by spammers." If the credit card companies were to block payment, spammers would have to incur the cost themselves. Dr. Stefan Savage of the University of California, one of the scientists involved in the study states that, "The defenders can, in principle, identify which banks the scammers are using far faster than they can get new banks and for basically zero cost." Since the work is already done and the scientists are more than willing to hand over the information needed to shut these major spammers down, there is very little left for the credit card companies to do -- it is simply a matter of them acting on it. As we lie in wait to see if the credit card companies will help aid in the fight against spam, it is still important to have an up-to-date spam filtering solution. If you are looking into spam filtering solutions to help protect your small business against viruses or spyware threats, contact Switchfast at 773.241.3007 or <a href="mailto:TheFutureOfIT@switchfast.com" target="_blank">TheFutureOfIT@switchfast.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> IT News0How to Incorporate Social Media into Small Business Marketing The way we interact with our clients changes as technology and opportunity evolves. Social media is slowly becoming an efficient and extremely effective way to reach potential clients. Engaging with your target audience via social media is inexpensive and often one of the most direct ways of communicating with your consumer. Here are some ways of utilizing social media to aid in your small business' marketing plan. Active Engagement. When speaking of active engagement, it not only includes how you interact with consumers via social media, but actively engaging and considering the way your clients are interacting in return. As users "like" and follow your brand, leave reviews and comments, it will be beneficial to review and analyze this data to find out what your consumers are responding to the most. In the blog post, <a href="http://mashable.com/2011/05/12/social-media-change-marketing/" target="_blank">"5 Ways Social Media Has Changed Marketing Campaigns,"</a> from <a href="http://mashable.com/" target="_blank">mashable.com</a>, SVP global co-chair of <a href="http://fleishmanhillard.com/" target="_blank">Fleishman Hillard</a> Moms Practice, Liz Hawks notes that actively listening to your audience will give you insight into the consumers' needs rather than the brands desires. Interact Directly. Interacting with your consumer doesn't necessarily mean spending thousands of dollars on advertising -- which is often difficult to measure effectiveness. Traditional advertising is placed where your consumer will likely see your message, but it is generally not by choice. The directness of social media is like no other medium we currently use. If people choose to follow you on Twitter or "like" your page on Facebook, it is completely voluntary. Reaching out and interacting with your social media is a conscious choice the consumer is making and therefore creating "conversation" about your brand will only help you understand your market further. Monitor and Measure. Expecting to receive a new customer the day you create a Twitter page is a tad bit unrealistic. Creating an interactive Facebook or Twitter page takes time and effort. Depending on what works best for you brand, linking the new Twitter or Facebook page to your website or sending out a mass email alerting current clients to your social media addition will likely help spark the initial conversation. If that first message doesn't seem to be getting a good response, no problem -- social media gives you, as the brand, the option to change or alter your message at the drop of a pin. By monitoring conversations and feedback, you can adapt your message according to what is or what isn't working depending on how consumers are responding. After monitoring your social media and evaluating what works for you, it will likely be worthwhile to train your employees on how to best utilize your social media. Overall, social media is an inexpensive, direct, and interactive way to reach your client base. Taking advantage of a medium that is completely controlled by you and reaching your target audience directly - at no cost to you - can be an efficient and highly effective use of your marketing efforts. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social media marketing0The New Age of Telecommunications In signing an agreement Tuesday to pay $8.5 billion dollars for acquisition, Microsoft is now the proud owners of <a href="http://www.skype.com/intl/en-us/home" target="_blank">Skype</a>, one of first providers of Internet phone calls. The article <a href="http://www.nytimes.com/2011/05/11/technology/11skype.html?pagewanted=1&_r=3&ref=technology." target="_blank">"For Microsoft, Skype Opens Vast New Market in Telecom,"</a> from <a href="http://www.nytimes.com/" target="_blank">New York Times</a> writer Steve Lohr states that "By stitching Skype technology into Microsoft products, used by hundreds of millions of people, the software giant could hasten the mainstream adoption of video communications, especially in businesses." Similar to how we look things up by "Googling it," we talk to people via the internet by "Skyping" them. A giant influence in the field of technology, Microsoft can propel video technology from the future of telecommunications to the present. In terms of the use in small businesses -- the options are endless. Startup companies with painfully small budgets can utilize this technology to get face to face with potential clients, at little to no cost to them. Skype has already been useful for larger businesses with offices nationally and even internationally. While phone conferencing has been the traditional efficient method of keeping in contact with offices overseas, conducting meetings with Skype allows for people not present to see presentations and people face to face -- or the closest thing to it. For what seems like the first time in a long time, Microsoft will have the upper hand over Google. While Google currently has a video conferencing option, Skype comes with a big name - and following. In an attempt to keep that current base and encourage more users to join, Microsoft is promising to keep its amount of free services, but also notes that they intend on expanding their offerings and increasing investments. For instance, the NY Times notes that Skype can connect to Kinect, a Microsoft video game software that senses movement, to set up video conferencing on your flat screen TV in the comfort of your own home. Furthermore, in a business sense Skype can be linked to Microsoft Office productivity programs to help coworkers collaborate easier on projects. Skype is one of those products that first started in the consumer market and is finally making its way to the business environment. The digital world is invading upon almost every facet of our daily lives, work and home, and the way we communicate via the telephone is no exception. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Telecom Trendsholkerholker@hnws.co.ukhttp://www.hnws.co.uk/pages/it-support.htmhope microsoft can do them a favour0An Unlikely Place to Look for Potential Clients As a small business, you are always looking into new ways to convince prospective clients why they should choose your business. Your strong value proposition and traditional methods of obtaining new leads has been effective, but new leads maybe right under your nose without you even knowing it. The article <a href="http://online.wsj.com/article/SB10001424052748703849204576303470593235708.html?mod=WSJ_SmallBusiness_LEFTTopStories" target="_blank">"How to Hook a Prospect? Check Its Job Ads,"</a> from the <a href="http://online.wsj.com/home-page" target="_blank">Wall Street Journal</a> proposes you check out an unusual and accessible place to find new leads: job listings. A job listing gives insight into where that company is looking to go, what things they want to change and possibly, where your company can fit in with their new plan. With outsourcing becoming an appealing option to a lot of companies for its cost-saving benefits, you may be able to offer the lead your services as a solution to their open employment. Often times companies do not immediately think to outsource specific services, opening their eyes to the money-saving, efficiency-enhancing benefits could possibly acquire your company some new business. Another opening to take advantage of is if you find that a company is listing several job postings for one specific location -- they may be opening a new branch. Opening a new branch is a very complex step for a business and they often need help from various types of businesses to aid in the expansion. Reaching out to a business getting ready to expand can open the door for an opportunity of a long term business relationship. Specific positions opening in management, such as an office manager, can also offer valuable information. Often times once a business is set with their preferred vendors, office managers stay loyal to that choice. When that position changes it might be worth trying to show the new office manager how your company can personally benefit their business. Always keeping on top of new ideas and ways to obtain new leads is what keeps companies up to date and functioning at the highest level. Looking through these listings will give you a better idea of the direction and focus of prospective clients, and if your business can help with this new direction, you may very well obtain some new long-term clients. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Tips0It Might be Time to Consider Outsourcing your IT Support For years, small businesses everywhere have considered whether they are big enough to outsource their IT Support. The common misconception is that in order to outsource your IT Support you need to be a large company that has excess funding. Yet, the truth is  outsourcing your IT support will often be more cost effective then attempting to manage it yourself. Some of the smallest businesses successfully and affordably outsource their IT Support. An article from <a href="http://www.entrepreneur.com" target="_blank">entrepreneur.com</a> entitled <a href="http://www.entrepreneur.com/article/219469" target="_blank">"Kicking IT to the Curb"</a> cites Eric Goodness, research vice president for IT services and outsourcing at technology research firm Gartner, indicating over the last 5 years, things have changed. Goodness explains that about 5 years ago most technology companies would "charge you $500 to $600 per device for remote management." Now, because the market has become more saturated with several IT options for small businesses, the price has become rather affordable. Goodness notes, "The pricing has dropped about 80% in the last 5 years, to about $75 to $100 per device." Furthermore, businesses not only will save money from outsourcing their IT support, but it is proven to increase the overall efficiency of the business. Finding the correct provider is what is essential in providing your company the best price partnered with the best service. For instance, Switchfast specializes in handling the IT support of small to mid-sized businesses; therefore we structure all of our pricing relative to the budget and needs of small businesses. <a href="http://www.gartner.com/technology/home.jsp" target="_blank">Gartner Research</a> projects that in 2015 businesses worldwide will spend $50.1 billion on remote IT management. As of 2010, only $25.6 billion was spent. The numbers indicate that more and more businesses are seeing the value in remote monitoring and its money saving, efficiency promoting capabilities. The biggest question is still left unanswered, when will you know it's time to change to a remote provider? Goodness says it's time to outsource "when you decide you need to hire a full-time IT operations and management person." A full-time employee tends to be more costly and ultimately less efficient than outsourcing. If you need help deciding whether its time for you to outsource your IT support, please contact Switchfast at (773)241-3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a>   Small Business IT0Is Your Password Secure?We see it happen all the time, somehow some way, a hacker has obtained your password and now your credit card bill is $10,000 or you have $.50 left in your once thousand dollar checking account. Password security is something everyone takes seriously.Is Your Password Secure? We see it happen all the time, somehow some way, a hacker has obtained your password and now your credit card bill is $10,000 or you have $.50 left in your once thousand dollar checking account. Password security is something everyone takes seriously. We all have read the articles that tell you the best way to create a password is to mix up 4 letters with 3 numbers and 2 symbols, something we all naturally forget. But is all the password confusion really necessary to keep us "secure forever?" According to the article "<a href="http://www.baekdal.com/tips/password-security-usability" target="_blank">The Usability of Passwords</a>" from <a href="http://www.baekdal.com/" target="_blank">baekdal.com</a>, there's actually an easier way. The article defends that an excessively complex password does not necessarily equal optimum security. Often the most secure passwords are not those that are overly difficult, but those that have multiple words. As explained by Baekdal, the main ways hackers obtain passwords is by asking, guessing, brute force attacks, common word attacks, and dictionary attacks. Brute force, common word and dictionary attacks all happen from hackers using software that continually guesses either specific combinations of letters or words until it reaches the correct one. Many companies have made it more difficult for hackers to obtain passwords by only allowing a certain number of passwords to be entered in a specific amount of time. By utilizing time delays between sign-in attempts and enacting penalty periods for entering in numerous incorrect passwords, the companies that help enhance password security have severely slowed down the efforts of hackers. Though these restrictions are helpful, it is still imperative to do our part to ensure our passwords are safe forever. As we all know, using simple words or passwords that are personal, such as your name, the street you live on, or simply using the word "password," will leave you very susceptible to these types of attacks. Therefore, we all have 12 different, extremely difficult passwords to remember. What Baekdal has found is that the security of the 3 letter, 2 number, 4 symbol passwords is the same lifetime security you get from using a 3 common word password. The article uses the example of a three common word password being "this is fun," which would be secure for 2,537 years. In comparison, the complex password "J4fS<2," is only secure for 219 years. Clearly, "this is fun" is easier to remember (and actually more secure) then "J4fS<2." To be even more secure you can utilize a password with 3 relatively uncommon words. The article gives us the example of "fluffy is puffy" which is secure for 39,637,200 years. Therefore, by combining both penalty periods and time delays with a password that contains 3 relatively uncommon words, you can be safe from hackers for a lifetime without the hassle of remembering complicated passwords. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a>   security0Switchfast Celebrates 10 years by Taking a Look BackThis month Switchfast is thrilled to celebrate our 10th year in business.Switchfast Celebrates 10 years by Taking a Look Back This month Switchfast is thrilled to celebrate our 10th year in business. Starting out as a one man operation in 2001, Switchfast now has over 65 employees and offers an array of technologies and marketing services. We have been one of the fortunate companies to make it through, and prosper, during one of the hardest economic times our country has seen. It is amazing to look back and see how far we have come. We started out offering on-site IT support. Ten years later we provide remote support, network engineering and range of IT consulting services. In 2010 we began to offer full-service marketing solutions, from web design and SEO to message development and lead generation. Here are some of the memorable events of April 2001: April 7th: On an exploration that helped us learn more about our galaxy, the Mars Odyssey spacecraft left for a 6 month journey to the red-planet. April 9th: The 71 year old company, Trans World Airlines establishes Chapter 11 bankruptcy as part of the deal for American Airlines to acquire Trans World Airlines. April 10th: Authorities start to question the accuracy of fingerprint identification at crime scenes. April 11th: China frees the crew members of the American spy plane that collided with a Chinese fighter plane after being help in China for 11 days. April 23rd: Switchfast opens its doors for the first time! April 28th: A millionaire, Dennis Tito, becomes the first space tourist. The belief that a good product partnered with excellent service is what small businesses want and deserve has brought us to where we are today. We fully recognize and would like to thank each and every client that has believed in the products and services that Switchfast has to offer, without each of you we would be nowhere near where we are today. With continued growth and unmatched service, we look forward to the next 10 years! Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business News0Display Ads: Is Google Leading the Way or Following the Beaten Path? Earlier in April, Google announced an improved interface and bidding system for its Display Network. Similar to Google AdWords'function of delivering text ads, the Display Network focuses on enabling users to place banner ads on participating pages. <a href="http://www.google.com/adwords/displaynetwork/" target="_blank">http://www.google.com/adwords/displaynetwork/</a> It's always beneficial for small businesses and organizations to get the same marketing tools used by big businesses, but will this worsen the online experience for users? Hardly anyone is nostalgic for banner-clogged pages of the early internet, and the Google Display Network touts several advantages over the old, unfocused format of banner advertising. As their website details, the Display Network connects display banners with associated keywords and content- similar to Google AdWords' content targeting. The customizable budget will also allow for precise spending- and pricing can be structured on a Cost-per- Click, Cost-per-Acquisition, or Cost-Per-Thousand-Impressions. This can mean higher ROI and better audience targeting, the holy grail of any small business marketing campaign. Despite the innovations, it's difficult to imagine website dedicating greater space to these display ads for several reasons: -Users create a customized ad from a selection of templates, and while more choice should create a diverse set of ads, business owners pressed for time might find it difficult to create an effective ad- one that won't get lost in the "noise" of the web. -Google's text-based ads fit neatly into the browsing experience, without demanding additional visual space on a page or potentially slowing down the page loading time. -Banners served through the Display Network might disrupt the overall viewing experience of a page- especially with animated images. Share your thoughts with us below- would you welcome more visual ads onto your favorite pages? Could your business use this as a means of driving traffic and growth? Until next time, Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business news0Is Google Falling from the Ranks? When it comes to search engines, in the near future we may need to start considering where our website ranks on other places besides Google. Though slowly, it seems people are starting to change the way they search for information on a daily basis. Naturally, when we go to look something up on the Internet we instantly type in <a rel="nofollow" href="http://www.google.com" target="_blank">Google.com</a>. We even casually use the phrase, "Why don't you Google it?" As a search engine, Google has become a powerhouse and we would most likely expect that influence to continue for a long time. Well the March numbers are in, and Google seems to have slipped. According to <a rel="nofollow" href="http://www.mashable.com" target="_blank">Mashable.com</a>'s article, <a rel="nofollow" href="http://www.mashable.com/2011/04/11/bing-google-stats/" target="_blank">"Microsoft Bing Controls 30% of Search Market, Google Slowly Sinking,"</a> Microsoft harnesses 30.01% of the US search market. This share is distributed almost evenly between <a rel="nofollow" href="http://www.bing.com" target="_blank">Bing.com</a> and <a rel="nofollow" href="http://www.yahoo.com" target="_blank">Yahoo Search</a> and both shares are up around 5% since February. Possibly more notable, Google controlled 66.69% of the search market in February and as of March they are down to 64.42% of the US market. A slight drop can indicate big changes, but a big drop over time -- Google owning 71.59% in August, now down 10% -- can implicate even larger changes. But the question is why? What has Microsoft done with Yahoo and Bing to increase their search results and what is Google not doing to help keep up their rankings? The mashable.com article sites this change may be due to functionality. Google is only achieving a 65.91% success rate when it comes to users clicking on a search result after typing in a key phrase. Yet, 80.32% of Bing users and 81.14% of Yahoo users successfully clicked on a link after searching a keyword. This may indicate that Bing and Yahoo users are finding what they are looking for with greater ease. An article from the <a rel="nofollow" href="http://www.redeyechicago.com/" target="_blank">RedEye</a>, a Chicago based daily newspaper, by Scott Kleinberg inquires if the change could be due to aesthetics. When the question posed is, "What search engine is more visually appealing?" The answer is simple, Bing is the clear winner. On a daily basis there is a new photographic background on Bing that is accompanied by facts about the picture and several places to click to learn more. While Google does change up their logo on occasion, it never has the same and consistent visual impact that Bing does. Another point Scott Kleinberg makes in his article is that we need not discount other ways people are searching for information. He cites that often times people use Twitter's search to find the latest information. We are starting to see people not only using social media to keep up with friends but to buy products, find deals, and even search for what is going on in our world. As search engines begin to change and move around in ranking, we will soon need to consider more closely where we rank on pages like Bing, Yahoo, Twitter and even more. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business SEO0Social Media in a Business Setting It's all anyone is talking about anymore, social media. It's talked about in businesses, in restaurants, in homes, in schools, in pretty much any place around town. For as much as we hear about social media, we have to assume that every business in America is jumping on the bandwagon to start promoting themselves via Twitter or Facebook and training their employees in the best practices to utilize this new channel for selling. Yet, this actually isn't the case. According to an article titled, <a href="http://www.forbes.com/2010/12/03/future-of-selling-leadership-sales-leadership-ogilvyone.html" target="_blank">"The Future of Selling: It's Social"</a> by <a href="http://www.forbes.com/" target="_blank">Forbes.com</a>, only 9% of US salespeople indicated they received training or education concerning social media at their workplace. Research indicates that more and more people are buying items in a totally different way than before. Now more than ever, people are using social media sites to help find the products they desire. As times change, people change, and therefore their buying habits change. It is imperative that businesses and the ways they operate change with the times as well. First, it is important to look at how your target market is finding you. Are they finding you via different search engines, directories, referrals, social media channels, or a combination of a few? From here, you can start to evaluate exactly how your target market might want to purchase your products. Evaluating and constantly reevaluating your customers buying habits can help keep your company as up to date as possible. Another point the article made was the importance of the cohesion of your sales and marketing departments. Is everyone on the same page? Everyone's working towards the same goal, but is everyone in agreement of the best ways to reach that goal? Often times if teams are not on the same page this can show a break in the overall message of the brand. Keeping lines of communication between departments open can help to harness new and unique ideas of how to sell your product which will help your company keep up to date with the constant changes in the technology world. The best and most successful companies question their methods every day. Simply sitting in a seat that seems comfortable and "has always worked" is going to leave you in the dust. Take the time to get up to date with the latest ways people are looking into and buying your product; it will only help you sell more. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business News0Google Plus 1 and Small Business Marketing Just a few weeks ago I blogged about <a href="/switchfast-blog/2011/3/28/understanding-the-google-blocklist.aspx"> Google's Blocklist Extension</a> and how it will effect small business's online marketing efforts. Since that post went up, there have been two other major developments for personalized search. First, Google dropped the ability to <a href="http://searchengineland.com/google-kills-searchwiki-replaces-with-starred-results-37288" target="_blank">'star'</a> search results. Then, a few weeks later, they introduced <a href="http://www.google.com/+1/button/" target="_blank">Google +1</a>. +1 is Google's most recent entry into the social bookmarking/social media realm. The idea behind +1 is a simple one. In search results, and later directly on websites, searchers will be able to up-vote search results they like. These sites will be bookmarked on your profile page. When the same site appears in the search results of a friend, a tag will appear underneath the snippet indicating that you liked it. Google will show you +1's from your contacts in Gmail, Buzz, and Google Reader. Does that sound familiar? Digg, Reddit, Facebook, and dozens of Delicious clones have been doing this for years. Google believes that putting the ability to up-vote content directly in search results and AdWord Ads will make searching more social. In an interview with Mashable, Google spokesman Jim <a href="http://mashable.com/2011/03/30/everything-about-google-plus-1/" target="_blank">Prosser</a> said, 'People consult their friends and other contacts on decisions. It's a very easy and lightweight way to make search results more relevant. +1 lets Google cut out Facebook's well established social recommendation effect by putting the 'likes' directly into the search stream. +1 is currently available if you have turned on the 'experimental' mode in Chrome. It can also be enabled from Google's Search Lab control panel. It will be rolled out over the next few months for all users. So why are we talking about this now and not when it rolls out? It may have long term implications for digital marketing in general and SEO in specific - especially for small businesses. Facebook, Yelp, and Twitter have all proven themselves as recommendation engines and taste makers. But the downside is that they are all walled off from a wider audience. In Twitter's fire hose of updates, it can be very easy to miss a friend's update. Facebook walls off updates and does not allow you to connect them to other services. Unless you and all of your friends and family are active Yelp users, they may not see your reviews. By inserting recommendations directly into search results, suddenly Google becomes the arbiter of taste. As for SEO, +1 will likely be another signal Google will be integrating into the algorithm. Also See: <a href="/switchfast-blog/2011/6/29/google-plus-for-small-business-networking.aspx"> Google+ for Small Business Networking</a> Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a> Small Business Newssmall business marketingmartin.john132@gmail.comhttp://www.biznextdoor.com/Hey the post is really amazing, it make me come back again and again to read it. The information here is very useful and interesting. Thanks for sharing....johnmartinmartin.john132@gmail.comhttp://www.biznextdoor.com/Good posts on this site make me read this post again and again i liked this post very much. This post has got all the useful my business that i wanted to Forbidden Citytungbgs@yahoo.comhttp://forbiddencities.blogspot.comInteresting post. Thank you for this.0Check in Applications: Effective for Small BusinessesCelebrating its two year anniversary last month, the location-based mobile platform Foursquare is slowly taking the world by storm.Check in Applications: Effective for Small Businesses Celebrating its two year anniversary last month, the location-based mobile platform Foursquare is slowly taking the world by storm. According to their website, <a rel="nofollow" href="http://www.foursquare.com" target="_blank">Foursquare</a> currently has over 6.5 million users worldwide. Along with similar providers such as <a href="http://www.loopt.com" target="_blank rel=">Loopt</a>, <a rel="nofollow" href="http://www.booyah.com/games/" target="_blank">MyTown</a>, <a rel="nofollow" href="http://www.gowalla.com" target="_blank">Gowalla</a> and <a rel="nofollow" href="http://www.brightkite.com/" target="_blank">BrightKite</a>, location-sharing is becoming one of the most widely used mobile applications. Beyond the obvious use of allowing your friends to know where you are and when, Foursquare has turned into a game that allows users to compete for points. Dennis Crowley, the founder, believes that the game aspect, even allowing users to become "mayor "at certain bars and restaurants in order to receive discounts, is widely useful for local businesses. Originally focused on large businesses such as Starbucks and Bravo TV, Foursquare is now seeing a large upturn in the use of its product on a local level. The basic idea behind Foursquare for small businesses can be summed up in two words, "brand advocates." As a semi-frequent Facebook or Twitter user, you will generally see a number of friends checking in at various places throughout the day. Often times you will see a person with strong brand loyalty checking in a specific place numerous times. Those loyal customers end up drawing brand recognition among their friends, which can lead to an increase in sales. This completely free advertising technique is a fresh idea to a rather abrasive world of advertising. At this point, we are now even seeing advertising in the mirrors at public bathrooms. Advertising is reaching its hands to places we would never dream of, giving off a very forced approach. With check in applications, it allows the user to promote your business at their own discretion. It's a more relaxed approach that really allows your loyal consumers the chance to advertise their favorite brands to friends on their own time. Though not a requirement, allowing for specials on Foursquare can promote patrons to bring more friends with them when they visit. For example, they offer a "Friends Special," where you would set a minimum threshold for the number of friends you would like to reward for visiting the business together. For instance, a bar would use something like, "Check in here with four friends and receive an appetizer for free." You can also attract first time business by offering "Newbie Specials." A salon might offer, "First time here? Your haircut is half off." Offering mayor and loyalty specials allow for repeat customers to be rewarded for their brand advocacy, for instance "On your fifth check in with us, receive your choice of one entrée for free." Put simply, Check in Applications are a free advertising technique that encourages patrons to tell their friends about your establishment. Similar to the use of Facebook and Twitter, check in applications can be utilized to effectively market and gain brand recognition on a very local - small business level. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business0What does Google’s Personal Blocklist mean for Small Business? In the last few weeks, Google has made major waves in the search marketing world. First, they released the <a href="http://searchengineland.com/googles-personal-blocklist-delete-google-search-results-on-chrome-64757"> personal blocklist extension</a> for the Chrome web browser. Then, a few days later, they <a href="http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers"> revised the search algorithm</a> to combat the growing power of content farms. We will be dealing with the second issue in a later blog post. This is a complex issue that is still playing out, however the personal blocklist is something that is affecting websites right now. <h2>Understanding the Personal Blocklist</h2> What a great idea. There are just some websites we never want to see. The personal blocklist lets you block websites from ever appearing in search results. If you search for a recipe, you know About.com often appears on the front page of results. While About.com is good for lots of things, we have found that it's not always a source for good eats. The personal blocklist allows you to exclude those results in the future. This is not Google's first foray into personalized search. In March 2010, Google added the ability to "star" search results. These stars allowed a user to bookmark websites. They also give the search algorithm a clue to the sort of sites and domains you are interested in. Google has also been putting a lot of weight in location. If you search "best stuffed breadsticks," it would be a bad user experience to return a pizza place 261 miles away. The blocklist takes the opposite approach to the stars. Right now, Google is not using the blocklist to influence search results, but they can. When you install the plug-in, you are informed that it has access to Chrome's browser history and personal data on Google.com. There is nothing stopping Google from taking information from blocklists. If numerous people start blocking southernfood.about.com, this might imply they are less important than other signals. <h2>Blocklists and Small Business</h2> The personal blocklist gives users power to ignore websites in search results. It has yet to be seen if Google is going to integrate information from the personal blocklist into search results on a larger scale. However, it puts search marketing into a larger perspective. All of a sudden we have to start considering whether a new bit of content is going to get you blocked from search results. This is the same thing we do not think many people using social media to market their products forget about and something television advertisers are slowing starting to understand. Media consumers suddenly have a lot more power about choosing when they turn off your ads. DVRs let television viewers skip ads they do not want to see and the block button kills over aggressive marketers. The blocklist kills websites that are gaming SERPs. Small Business SEOSEO Consultantdazarooney@gmail.comhttp://www.murdenenterprise.co.uk/seo-consultants.htmlThe blocklist sounds like a interesting tool to use as there are some websites which are not relevant to your search but hopefully Google will pick up on them too and remove them before you have too.Offshore companyactoffshore@gmail.comhttp://act-offshore.comHello This blog list is very helpful for us......................The personal blocklist lets you block websites from ever appearing in search results. About .com lots of things.but some are not relevant to your search Google will pick up. Thanks............. ................0Prevent Password Theft by Recognizing Phishing AttemptsEmail spam and phishing filters are always improving, but so are the crooks that are out to steal your password. How can you protect yourself from phishing? Prevent Password Theft by Recognizing Phishing Attempts Despite the low success rate, phishing attacks continue to be an ongoing problem in digital communication. Last week, several of Switchfast's clients received a sophisticated attempt to trick users into compromising their network password. You can view an image of this below. <img src="/media/111229/Phishing Alert_496x250.jpg" width="496" height="250" alt="Phishing Alert.jpg"/> Even though there is a low sucess rate, phishing remains a common. <a rel="nofollow" href="http://www.eweek.com/c/a/Security/Phishing-Attacks-Cost-Millions-Despite-Low-Success-Rate-879602/"> eWeek reports</a> that: "Each phishing attack compromises a very small number of customers (0.000564 percent), but due to the large number of phishing attacks, the aggregated number is significant. Overall, 0.47 percent of the banks' customers fall victim to phishing attacks each year, translating to between $2.4 million and $9.4 million in annual losses per million online banking customers." Email spam and phishing filters are always improving, but so are the crooks that are out to steal your password. How can you protect yourself from phishing? Many email services offer built-in filter protection. The most recent versions of web browsers all have anti-phishing safeguards. So if you are still using IE6, an older version, you might not be protected. The many major anti-virus and firewall software packages also have anti-phishing capabilities. But it always pays to be vigilant. Filters are not perfect, and the hackers are always innovating. Keep an eye out for the following red flags: Many hoax emails will have a generic greeting. If you do not see a first and last name, be suspicious. Additionally, pay attention to the domain sending the e-mail and the domain the e-mail is actually sending you to. Finally, if you do receive a hoax email, flag it in your email software, inform your employer or IT manager, and delete the email. Chicago IT Consulting0Technology and Security Auditing for Small BusinessDuring the last decade, small businesses across the United States have rapidly deployed new technologies without anticipating potential problems.Technology and Security Auditing for Small Business During the last decade, small businesses across the United States have rapidly deployed new technologies throughout their business. Often these technologies were deployed haphazardly - without anticipating potential problems, or associated long-term costs. In order to make systems run more efficiently, small businesses have turned to IT consultant firms to perform technology audits. During an IT audit, accredited professionals will evaluate every aspect of a business's technology landscape. These audits have become important for three reasons: assuring security, finding inefficiencies, and regulatory compliance. <h2>Assuring Security</h2> You can never know when disaster is going to strike your business, but having safeguards in place can give you peace of mind. Think about it. What happens if there is a fire and your on-site backups get burnt? Or your server gets hit with a virus? A security audit would expose any flaws that would make your IT infrastructure vulnerable to natural disasters or malicious attacks. An IT audit would recommend services and best practices that can guide your business on a path to security. This minimizes the risk of data loss or theft from your network. <h2>Finding Inefficiencies</h2> As an office expands, old technology and hardware are often stretched beyond their usefulness. This can introduce unanticipated inefficiencies and vulnerabilities. A technology auditor will be able to identify processes or aging hardware that might stand in the way of employees' productivity and network stability. By reducing waste and errors, an audit can help a business focus on growth -- instead of growing pains. For example, a wireless router connecting three notebooks in a small office might be sufficient. As the business scales up, each additional computer or server operating in the environment increases the probability of downtime, creating a bottleneck capable of slowing down the whole business. <h2>Regulatory Compliance</h2> In recent years, new regulations have begun to require even small businesses- formerly exempt from scrutiny- to meet compliance standards set. An IT audit can collect and document all the information necessary to meet these regulatory standards. Whether a business is focused on GLBA, HIPAA, SOX, or PCI compliance, an Information Technology audit will ensure the entire IT infrastructure adheres to the latest standards. If you would like more information about Switchfast Technologies' <a href="/it-consulting/technology-auditing.aspx" title="Technology Auditing">IT and security auditing services</a>, please call (773) 241-3007. Until next time - Mike Lewis   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business IT Trends0Is Search Engine Optimization putting your brand at risk? In early February, the New York Times <a rel="nofollow" href="http://www.nytimes.com/2011/02/13/business/13search.html?_r=1"> published</a> an investigation into JC Penney's suspected "gaming" or outright manipulation of the mercurial Google Search Algorithm, which dictates the placement of websites in Google searches. The resulting article was condemning enough to cause Google to take manual <a rel="nofollow" href="http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529"> action</a> to push JC Penny's pages several pages back in search results- keywords that undoubtedly generated a high volume of business for them previously, especially during the 2010 holiday shopping season. Despite its gigantic size and market, JC Penny's rise and fall in Google search rankings is an example of the struggle facing small businesses. With thinner profit margins and competing priorities for investing, small businesses are usually the last to benefit from changes in business technology. The revolution in Search Engine Optimization as a tool for finding new business has been no different, with business owners rushing to dominate search terms for their market, only to find larger competitors occupying the coveted first page. As this case study proves, it's crucial to resist the allure of immediate results and ROI through the "black-hat" means employed by JC Penney and focus on slow, high-quality SEO growth that won't raise the ire of Google. Companies found in violation of Google's guidelines face permanent delisting from the search engine. On <a rel="nofollow" href="http://blogs.forbes.com/ciocentral/2011/02/22/how-to-boost-search-results-without-ticking-off-google/"> Forbes.com</a>, blogger Eric Savitz details some clear guidelines to determine if your SEO effort is putting your business and brand at risk: Irrelevant links: JC Penney received links from hundreds of unrelated, long-abandoned websites. Make sure that links built to your website come from relevant sources: local associations, industry blogs, etc. Cloaking: Another dangerous SEO practice, "cloaking" involved adding additional text to a page camouflaged to match the background color. This can provide more keywords on a page while maintaining a desired visual effect, but risks your entire brand from delisting if discovered.           Invest your budget in building links, not buying them. Purchased links from other web properties will provide an immediate boost to your website's rankings, but don't provide the same long-term return as well-placed, relevant nonpaid links. Eric's piece articulates Switchfast's approach to SEO for our clients- slow, steady growth through high-quality relevant content. Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business SEO0Google's government contract establishes foothold in Cloud Services MarketThe Google Applications platform, better known as Google Apps, offers the functionality of traditional software like Microsoft Office or Outlook.Google's government contract establishes foothold in Cloud Services Market As Reuters <a rel="nofollow" href="http://www.reuters.com/article/2010/12/07/us-google-cloud-idUSTRE6B644V20101207?pageNumber=2"> reported</a> in December, Google has won a crucial contract to provide Google Application cloud services - such as business e-mail, calendar, document management, and websites - to the U.S. General Services Administration. While the initial contract amount is small (given Google's behemoth scale) at less than $7 million, the company stands to benefit both symbolically (from landing a high-visibility opportunity) and from the opportunity to gain future government work. The Google Applications platform, better known as Google Apps, offers the functionality of traditional software like Microsoft Office or Outlook without the onsite hardware investment, licensing costs, or ongoing support costs and is usually priced at an annual per-user flat fee. The service requires very few onsite resources, as all of the necessary computing "horsepower" is housed on Google's servers. This is similar to the way services like Hotmail or Gmail work for users, but with improved privacy, functionality, and speed. Microsoft's cloud services allow businesses to host the application on their own servers - providing an added level of control and privacy - but at this early juncture, it's not clear whose offering is the winner yet. Is your business considering Google or Microsoft's cloud services? Have you made the switch yet? Let us know in the comments below! Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>     Small Business newsmike richardtestboss@live.comhttp://www.testboss.comI am really impressed with the google cloud gains.0OpenForum Blog Shares Top Tech ToolsOpenForum Blog Shares Top Tech ToolsOpenForum Blog Shares Top Tech Tools The market for small business technology tools is flooded with flash-in-the-pan products, unproven applications, and novelties, but among that pile are several essential tools that small business owners can't do without. Steve Strauss at the OpenForum blog recently presented his top five tech tools, and we've picked three of our favorites to highlight. Read on at OpenForum (link below) to complete the list. 1. Smartphones: Business apps and mobile e-mail have made smartphones a crucial component of every business owner's tech tools. Android devices and the iPhone have gained share on the traditional business smart phone of the mid-2000s, the Blackberry. Business owners with smartphones can expect improved communication and efficiency, and employees armed with smartphones can be more productive and cost-effective. 2. Social Media Management software: Small businesses can have a hard time understanding how to make use of social media platforms like Twitter and Facebook, but these applications can make it easier to promote products & services and monitor invaluable customer feedback. 3. Backup Service: Even a simple backup service can begin securely storing your contracts, invoices, and critical information. However, many small businesses have experienced the peril of insufficient or infrequent backups. It can be a challenge to balance the convenience of onsite backup with the security of offsite backup, but a combination of both will ensure security -- which makes this an essential technology tool. You can catch the rest of the tips at the <a rel="nofollow" href="http://www.openforum.com/idea-hub/topics/technology/article/5-technology-tools-small-businesses-must-have-today-steve-strauss" target="_blank">Open Forum Blog</a>! Do you have any tech tools you think more businesses owners should use? Tell us about the benefits below! Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>         Small Business Tips0All Covered Acquired by Konika MonoltaAll Covered Acquired by Konika MonoltaAll Covered Acquired by Konika Monolta: Options Shrink for Independent SMB-focused IT Support Konika Monolta, a printing and imaging services firm, acquired All Covered on Monday, January 24th. A provider of IT Services for small and medium sized businesses, All Covered was acquired to extend Konika Monolta's offering to its clients -- moving away from a hardware-based to a service-based model. In an interview with MSPMentor about the acquisition, All Covered President Todd Crocteau indicated All Covered's intention to go after "legal, education, and health care verticals" following the transfer of ownership. On the heels of three other acquisitions in 2011,  the field of independently owned SMB-focused IT providers has shrunk significantly. Other corporate entities, such as Xerox, are acquiring IT providers like All Covered in a similar transition to a service-based model. As a result, small business owners will see their options for independent, small business focused IT Support become rarer as corporate entities raid the marketplace. Switchfast has been tying together the best of both worlds for our clients for almost 10 years now -- the depth of expertise, proactive service, and predictable pricing of a large IT company and personal service of a small one. It's a model that has helped us maintain a 97%+ customer retention rate as we continue to grow organically, year after year, and it's a model that will continue to serve our customers well in the next 10 years.     catherinenbrookscatherinenbrooks@yahoo.comhttp://www.premieritinc.com/it-support/it-consulting-ontario.htmlVery helpful hub! I especially tips for it spports :) 0Small Business Labs releases Top 10 Trends for 2011Small Business Trends, Small Business Outsourcing, Cloud Computing, Social MediaSmallBusinessLabs.com recently released its take on the top trends it predicts for 2011. Take a look at our highlights from the list, and then head over to the post to read more!Small Business Labs releases Top 10 Trends for 2011 With the economy recovering and small businesses are leading the way, SmallBusinessLabs.com released its take on the top trends it predicts for 2011. Switchfast has spotted many of these trends among our clients -- take a look at our highlights from the list, and then head over to the post to read more! #2: Variable Cost Business Models. The list forecasts that more businesses will continue minimizing and containing costs through flexible outsourcing options. Fixed costs -- like full time employees or infrastructure investments -- will be on the chopping block in favor of increasingly scalable solutions. Outsourced marketing, it consulting, or development greatly reduces overhead and brings expertise otherwise unavailable to a small business budget. #7: Small Businesses Friend Facebook:  Even as 2010 proved a <a href="/switchfast-blog/2010/12/6/report-most-small-businesses-plan-on-marketing-online,-but-skimp-on-social-media.aspx" title="Report: Most Small Businesses Plan on Marketing Online, But Skimp on Social Media"> lukewarm</a> year for small business social media investments, Small Business Labs predicts that Facebook's exponential growth will draw more small businesses to Facebook - some even using Facebook as their primary web presence. With over 500 million users, Facebook will become a central point of contact for businesses looking to connect with customers. Whether the site will be used for branding and visibility or as a tool for bottom-line growth will depend upon how businesses view their target audiences. #10: Working in the Cloud:  Small Business Labs predicts that cloud computing will be a viable alternative in 2011 for small businesses looking to gain the productivity and capability of larger organizations without investing in servers, firewalls, and licenses. Virtual servers allow a small business to pay only for what they use, instead of building infrastructure they may not be able to fully utilize. Similarly, new services like <a href="/news/switchfast-now-offers-google-apps.aspx" title="Switchfast Now Offers Google Apps">Google Applications</a> offer a scalable, full-service productivity suite like Microsoft Office free of configuration and licensing headaches.    <a rel="nofollow" href="http://www.smallbizlabs.com/2011/01/top-10-small-business-trends-for-2011.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SmallBizLabs+%28Small+Biz+Labs%29"> Read on</a> for more Small Business Trends!   Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   David Fisherdavid@westernaviation.comwww.westernaviation.comSwitchfast Technologies is a friend to Western Aviation.0Veterans of Foreign Wars Foundation a Gentleman-ly CauseVeterans of Foreign Wars Foundation a Gentleman-ly CauseVeterans of Foreign Wars Foundation a Gentleman-ly Cause For Ryan Owen and Onnie Mayshek, the decision to create "<a href="http://bit.ly/dLrwYz" title="Gentleman's Choice">Gentleman's Choice</a>" was initially one of creative satisfaction; however, their submission to the 2011 <a href="http://www.crashthesuperbowl.com/" title="Crash the Super Bowl">Doritos/Pepsi MAX Crash the Super Bowl Challenge</a> has since evolved into a meaningful attempt to help our war veterans. With a prize consisting of up to two million dollars, tickets to the Super Bowl, and chance to have their work viewed by millions worldwide, the duo teamed up with their talented friends at think/feel.tv, a production company in Brooklyn, NY. The result: a hilarious, slow-motion account of the misadventures of a common gentleman and his potentially dangerous choice of Super Bowl snack. Realizing they had an impressive entry to show, Owen and Mayshek started thinking about what they would do with the money if they became finalists. "We began to envision the ways in which the prize money would improve the lives of all our families," explains Owen. Inspired by a personal connection- Owen's best friend is set to deploy to Afghanistan soon- the group pledged to donate a portion of the any winnings to the Veterans of Foreign Wars Foundation, America's oldest and largest group for combat veterans. In order to win the grand prize and contribute some serious cash to the <a href="http://www.returnthefavor.org/">VFW Foundation</a>, "Gentleman's Choice" must first be selected by judges as one of ten finalists; the rest is up to the fans. Owen and Mayshek are asking for everyone's help in spreading the word about "Gentleman's Choice" by voting for the video and telling friends. From January 3rd to the 30th, viewers may vote for their favorite submission <a href="http://bit.ly/dLrwYz" target="_blank">here</a>. In December 2010, Owen and Mayshek teamed up with Switchfast Technologies to help spread the word about "Gentleman's Choice" and their partnership with the VFW Foundation. For more information and updates, visit their <a href="http://on.fb.me/g83Y2r" title="Gentleman's Choice - Facebook">Facebook Profile</a> and follow them on <a href="http://www.twitter.com/gentschoice" title="Gentleman's Choice - Twitter">Twitter</a>.    news0Most Small Businesses Plan on Marketing Online, But Skimp on SMsmall business, marketing, social media, consultingMost Small Businesses Plan on Marketing Online, But Skimp on SMReport: Most Small Businesses Plan on Marketing Online, But Skimp on Social Media Small businesses budgeting for 2011 are faced with allocating limited resources across several areas of need, including advertising and customer acquisition. Faced with a multitude of ways to spend their precious marketing dollars, some may focus on print advertising, telemarketing, websites, or attending events. However, according to a <a rel=" nofollow" href="http://www.inc.com/news/articles/2010/11/small-business-spend-most-on-websites-not-social-media.html" target="_blank" title="Small Business Spend Most on Websites Not Social Media">recent report on Inc.com</a>, many small businesses are ignoring social media, despite its tendency to be very inexpensive, in favor of search engine optimization (SEO) and websites. Why are so many small businesses neglecting social media to focus on websites as the core of their business growth? Despite <a rel=" nofollow" href="http://www.readwriteweb.com/start/2009/12/experts-predict-2010-the-year.php" title="Experts Predict 2010">grand predictions</a> for social media growth in 2010, the Inc.com report indicates small businesses have been slow to integrate Facebook or Twitter into their marketing plans. Social media presents a tantalizing opportunity for small business budgets, with equally unlimited opportunity to be a platform for branding as well as new business generation. With millions of users ready to promote through word of mouth and engage with businesses, social media can offer free advertising and real-time communication with a growing audience of customers. How, then, to explain the lack of adoption in small business? The value of website and search engine marketing has been clearly drawn to even late adopters -- with <a href="/switchfast-blog/2009/9/4/seo-vs-yellow-pages-times-are-changing.aspx" title="SEO vs. Yellow Pages: Times are Changing">yellow page use declining</a>, potential customers are turning toward Google, Bing, and Yahoo to find places to do business. Unlike these proven marketing investments, the allure of social media begins to fade as businesses try to determine the "how" and "why". For a small business with constrained resources, it can take some dedicated brainstorming to think up promotions, offers, and content to offer up to potential customers - not to mention the daunting challenge of defining a target audience to seek out on Twitter and Facebook. Growing a following organically can be frustratingly slow and requires a separate investment to attract individuals on social media networks. Facebook and Twitter advertising is still in its infancy and attempting to promote a product or business will be a less targeted affair compared to Google's AdWords or AdSense.  Finally, the return on these investments can be scarce and ephemeral compared to website and search engine investments. According to <a rel=" nofollow" href="http://www.spiral16.com/blog/2010/11/how-to-get-a-grasp-on-roi-for-social-media"> this article</a>, businesses with a purely financial approach will be frustrated. While excellent for branding and developing trust with customers, transmuting hundreds of fans into paying customers will be a challenge. This is especially true for business-to-business services with a narrow target market, or nonprofits competing for public support against nationally-based service organizations. For small businesses constrained by time and resources,social media may be  neglected in 2011 However, the opportunity to brand your business with social media, engage with your community, and contribute value through articles, comments, and links should not be overlooked. With even 5-10 minutes per day, you can establish a vibrant presence and begin growing your audience. Will your business invest in social media marketing in 2011? Share your stories of social media success with us! Until next time - George Tobin Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Social media,Small Business Marketing0Apps at Work Sorting through the News with Reeder for the iPhoneiPhone App Review, small business IT, small business blogApps at Work Sorting through the News with Reeder for the iPhoneApps at Work: Sorting through the News with Reeder for the iPhone Since the iPhone App Store launched in 2008, I've spent a lot of time and money hunting for a good RSS reader. These applications allow you to keep on top of news and updates across the web -- with obvious use beyond the tech community. I had pledged loyalty to Google Reader for years, but with no way to save links to Delicious for later use, the Google Reader mobile app just was not cutting it. Mobile Safari's quirks could make switching between Reader and the website frustrating. NetNewsWire loaded new posts far too slow and too ugly. Newsstand's design did not make any sense for the way I used RSS aggregator and it took forever to load. At the time, neither could save to Delicious. With no offering satisfying my requirements, I was stuck with Google Reader. That was until <a rel="nofollow" href="http://reederapp.com/" target="_blank">Reeder</a> came out. It's truly changing the way I use RSS online, connecting to Google Reader so everything stays in sync. I can save posts to Delicious, Instapaper, and Twitter. And it's fast: from starting up to downloads, it's the fastest and most stable application out there. I can have 1500 unread posts with little to no slowdown. The other amazing feature of Reeder is its "swipe-to-mark" feature. Swipe a headline to the left and it will be starred. Swipe to the right and it will be marked as read (or unread). As an SEO and content manager, I am constantly digging through piles of information looking for interesting bits of news for our clients or new ideas in our industry. To give you an idea of the amount of data I sort through on a daily basis, I subscribe to 50 blogs and add about 600 new posts a day. Reeder lets me sort through the data with ease -- all while on my morning commute. It's not totally perfect. The designers of Reeder chose not to use the "standard" iPhone interface tools. This is not necessarily a bad thing; but after three years of using Apps built using the Interface Builder, Reeder's interface can be a little disorientating. Reeder uses a number of icons whose uses are initially unclear. I lost 300 unread posts the first day because it hit the "mark all as read" button. But the key to Reeder's greatness is all of the services it works with. You can send links to Twitter (you can use your own custom link shortener if you have a <a rel="nofollow" href="http://bit.ly/" target="_blank">bit.ly</a> pro account). You can send articles to <a rel="nofollow" href="http://readitlaterlist.com/" target="_blank">Read It Later</a> and <a href="http://pinboard.in/" target="_blank">Pinboard</a>. Most importantly, Reeder can send articles to <a rel="nofollow" href="http://www.instapaper.com/u" target="_blank">Instapaper</a>, a super-simple application that lets you save articles for later reading. Look back on the blog in the coming weeks for an in-depth look Instapaper. Do you follow several websites with an RSS feed? Would you recommend any other applications? Mike Lewis is the SEO Manager at Switchfast Technologies <a href="/" title="Default">Switchfast Technologies</a> <a href="/it-support.aspx" title="IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx" title="Outsourced Marketing for Small Business">Outsourced Marketing Services</a>     Suzysuzanne.m.c.lee@gmail.comThis is great, I'm always looking for ways to squeeze more news into my day! 00E-Commerce for Small Business: 10 Tips For An Effective Online StoreE-Commerce for Small Business: 10 Tips For An Effective Online StoreE-Commerce for Small Business: 10 Tips For An Effective Online Store It's not surprising that modern consumers are opting to purchase goods and services on the internet. Consumers can shop from the comfort of their home, compare prices, and forgo the dread of dealing with pesky salesmen. With ecommerce sales expected to reach $173 billion in 2010, it's important for small business to have an effective ecommerce site if they wish to tap into the marketplace. For small businesses, a good product or service is not enough to be successful in the online marketplace. Since the internet is full of scammers and phony banner ads, consumers have become increasingly critical about the companies they do business with online. To have a site that sells, there are a few things to take into account. When purchasing online, users want a site with easy navigation, security, and a convenient checkout process. Here are 10 tips to help you on your ecommerce venture: Core Values. People not only buy your product, they also buy your company. Clearly defined values help potential customers identify your company's goals and philosophies, helping to build trust and credibility. These values help differentiate your company from its competition, a crucial component to a successful ecommerce strategy. Provide visitors with different ways to find your product. The best ecommerce sites give users many different ways to find a product. Suggestions of other similar or popular products are useful in the decision making process as well as reviews to see what other customers are thinking. Consumers often browse products without knowing exactly what it is that they want, so giving them a multitude of options for searching and finding products will help them make the choice when it comes time to check out. You can never have enough detail. Since consumers won't physically experience your service or product until they purchase it, pictures and product detail are wholly important to your ecommerce site. Your goal should be to provide enough detail for them to imagine owning the product. Be very descriptive with every product or service. Provide a summary for people who might not be interested in reading all of the technical details. Pictures are indispensable. Sites with large, vivid pictures and many views are eminently more successful than those that provide fewer visual details. Make use of Facebook and other social media. Over 1/3rd of the U.S. has joined some form of social media- Twitter, Facebook, or LinkedIn, for example. From these sites, you can drive relevant and interested leads to your site. You can post deals, new products, and industry news to devoted fans. This will also allow fans and returning customers to stay up-to-date on your business and participate in a larger discussion, while showcasing your brand to prospective customers. Accessibility. Your site should provide a uniform user experience, regardless of web browser, operating system, or user disability. Making sure that every piece of functionality and design on your site works regardless of the user's platform will ensure that everyone has access to your site. Creative Design. Design can help to set you apart from the crowd. It's vital to establish the uniqueness of your brand on the internet. Since competition can sometimes be very intense, a run-of-the-mill ecommerce site is likely to be bland and encourage shoppers to look elsewhere. Usability. Creative design is important to establish your company's brand, but awkward placement of user features can assure the visitor will be annoyed into abandoning their experience on your site. The effect is analogous to physical stores- some are likely have the same products as another down the street, but some are easier to navigate, feature better lighting, and friendlier employees. Despite the similar products offered, the store offering a more positive shopping experience will thrive. Check out process. This should be as easy as swiping your card at the local supermarket. If at all possible, avoid forcing your customers to register before checking out. This puts another barrier between the consumer and your product or service, and consequently, the consumer and the purchase. Make checkout seem as easy as purchasing a pack of gum at the local convenience store. Services such as PayPal and Google Checkout are considered best-in-class providers for streamlining the purchase process- minimizing the time spent at checkout. Security. With consumers highly aware of faulty deals, identity theft, and scamming online, people want to know their financial information is safe before submitting it. You'll need to acquire a solution that ensures secure data transfer, or you'll lose customers who are cautious with their information. SSL (Secure Socket Layer) encryption creates secure connections for the transport of personal and financial data, and is relatively inexpensive to install and maintain. You can also implement external shopping carts such as PayPal and Google Checkout, allowing them to deal with the transaction as an intermediary. This way, you never have to deal with the financial data and the customer feels his financial information is safe. Customer service.  Throughout the purchasing process, knowing that someone can be reached for help is reassuring to a customer on the verge of purchasing. A customer should have the option of reaching a person at any point before and after the sale. An exceptional ecommerce site will have multiple ways to reach the company, such as a contact form submission, live support chat feature, email and a phone number for those who just want to talk to a person.   Until next time - David Mason   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>     social media marketing,Small Business TipsMatt Nortonmattnorton@oneclickdirect.comhttps://www.oneclickdirect.com/catalog/index.phpYou make some very interesting and excellent points. A eCommerce's sites entire existence and profit rests on the customer, and visitor. Without making it easy for them to shop, the end result is failure. Security, which you also touched on is also VERY important. The moment you click the "check out" button, make sure their is a HTTPs:// located at the top. Great article Dave! 0Windows Phone 7: Bridging the Gaps Where Apple Cannot?Windows Phone 7: Bridging the Gaps Where Apple Cannot?Windows Phone 7: Bridging the Gaps Where Apple Cannot? For years, Apple, Google and Research In Motion (RIM) have been the main competitors in the smart phone market.  However, many smart phone users have felt that all three of these options have  failed to targeting the needs of business users.  Multiple third-party applications are needed to make these smart phones behave and work well with desktop computers. Now, Microsoft has launched a full-scale attack on the smart phone market with the upcoming release of their Windows 7 phone.  As Microsoft tries to take over another aspect of the technological world, many are optimistic about the business productivity Windows offers Microsoft is really tackling the business app demand for smart phones and already has many business types salivating with the PowerPoint presentation capabilities.  The Windows phone 7 allows users to receive PowerPoint presentations via email, and view them just as they look on their computers.  For enterprise users on the go, the phone also allows for PowerPoint to connect with projectors control presentations from the phone. For many on the go users who want to receive their Microsoft Outlook mail on their phone, Windows phone 7 is the solution.  Presentations of the phone have shown the similarity between outlook on the phone and computer, and the user interface on the phone even has some added perks like the "I'll be late" button for scheduling conflicts. The next few months will be interesting to watch as Microsoft enters the smart phone market as a main competitor.  While late to the party, it seems like Microsoft has assimilated the best aspects of all the main smart phone competitors and bridged the gaps with their Windows phone 7.  It has a sharp, fun interface and the kind of business appeal that may just knock Apple off its pedestal.  Will the smart phone "Big Three" become the smart phone "Big Four," or does Microsoft have a dud on their hands? Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business IT,IT News,Mobile EnterpriseTrayinfo@turntablemat.comhttp://www.laptopcoolingtray.comAnother good post....will be back for more!Latriceinfo@anorakjackets.comhttp://www.cheekrest.comAnother good post....will be back for more!0Surviving the Work DeskSurviving the Work DeskSurviving the Work Desk It's might be a familiar scenario: your fingers and back hurt, fatigue has settled in and the person next to you is playing music without headphones.  You feel like you have been sitting at your desk for weeks, but realize you still have six hours left of the work day.  Even the mosst productive workers can struggle to make it through a day in the office. Implementing some positive desk rituals may save your sanity (and your health).  Try to avoid drowning your body with caffeine.  Coffee or soda may help you stay awake, but actually causes your body more stress than needed.  Caffeine also causes your body to become dehydrated.  Drinking plenty of water helps you stay awake and hydrated.  Keeping a bottle of water next to you at your desk will help you meet your daily requirements and stay alert in the process. Separate yourself from the cubicle.  Try to get into the habit of stepping away from the desk and stretching out for a few moments.  Refilling your water bottle is a great way to stretch your limbs, and take a mental break from the computer.  If you cannot get away from the desk, try to look at a painting on the wall, and stretch out your arms. Maintain proper hygiene.  Washing your hands after you visit restroom and avoiding sick coworkers will help your overall health.  As you know, being sick and sitting at the computer makes your day drag on that much longer.  If you do not have quick access to a sink, be sure to invest in some hand sanitizer.  Keyboards, telephones and other office equipment are breeding grounds for germs, be sure to sanitize your hands after every contact.  If you have a cough, cough into your shoulder.  Far too many people cough into their hands, (or nothing at all) which spreads germs like wild fire.  Be conscientious of other people's health too. Use those saved vacation days.  Stress destroys your immune system, causing you to get sick more frequently.  A good way to combat that stress is to use your much deserved vacation time every now and then.  If you create an extended weekend for yourself, be sure to leave your work at the workplace.  Bringing your work home with you will add to your stress, and no one wants to be uncomfortable in their own home.  The number of people working in office settings continues to grow.  Try to remember you have a life outside the office and you will survive your drawn out work day.  Being productive in keeping your space clean, sanitized and staying hydrated will help you get through your day with fewer rigors.  Try to take a mental and physical break from your desk by walking around or stretching those limbs.  Remember, you are in control of your comfort.  Start exercising that control.   Until next time - Bryan Anderson Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business Tips0Social Media: Knowing When to Use for Business or PleasureSocial Media: Knowing When to Use for Business or PleasureSocial Media: Knowing When to Use for Business or Pleasure <div style="float:left;"><img src="/media/84693/social_media_comparison_200x200.jpg" width="200" height="200" alt="social_media_comparison.png"/></div> Social media has united work and personal life- for better or for worse. Applications and websites have been integrated into the business world, but often users are too late to adjust their habits. Learning to manage your business and private "face" is necessary as social media's ubiquity grows. Here are a few tips to help smooth out the learning curve: Incriminating Updates Many people do not have their profiles set to private, and even the ones that do are "friends" with some of their work colleagues and supervisors.  If you fit into that category, try to avoid posting your personal attitudes and beliefs about the company you work for, or your leisure time updates.  Writing about how inebriated you are is not professional, and it will be a sure fire way to losing credibility and respect at the work place.  Avoid Personal Use of Social Networking Sites at Work Just as your social life resents intrustion from work, it's often the case that employers resent non-work use of social networking sites. Abstain from logging on at work.  With employers focusing on productivity from every employee, bringing your personal life into the workday can put your job security at risk. Keep Company Information Private If you enjoy and respect the place you currently work at, do not by any means post updates about a possible changes in the business. Many companies require employees sign a company privacy policy, which especially applies to leaking information to the public. Social media encourages users to share- but beware the perils of oversharing. Most Importantly, Use Common Sense Despite the perils of the two worlds combining, personal and business uses for social media can coexist. Many sites have integrated privacy settings to balance the competing "faces" one presents to the world. Tweak these to your needs, but understand there are no promises of total privacy. Until next time - Bryan Anderson Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business TipsIT Consultantleightonmarie16@yahoo.comhttp://www.oriium.com.au/Thanks for sharing! this will help me strategize for my small business at home.0Hackers, Wiretaps and Malware: Digital Security and YouHackers, Wiretaps and Malware: Digital Security and YouHackers, Wiretaps and Malware: Digital Security and You Your windows are locked.  The doors are dead-bolted and your security systems are set.  You sleep easy knowing you are well guarded against physical danger.  But how secure are your phone and computer, which contain so much of your personal digital information?  Digital security can be overlooked and tossed aside despite the very real consequences.  Digital technology is constantly evolving, as are the ways criminals try to access your information. For all technology users, viruses and threats are nothing new to panic about. Read articles on how to best protect  privacy on the internet and avoid viruses.  Protective software and encrypted messages on your phone and email are often provided to users without even requesting it.  More than likely, the average user is safe as long as personal information is withheld from suspicious websites and emails.  But things are always changing in the digital world.  There are engineers developing malware that can attack industrial computer systems from across the globe.  Complicating matters, the U.S. Government is also pressing for new legislation allowing them better access to wiretap digital communication devices.  Staying aware of current issues such as these will help you make informed decisions on what technology to invest in for you and your business. Law enforcement and national security officials are working on getting legislation passed that would allow easier means of wiretapping digital communications.  Increasingly, security officials feel as though they are "in the dark" as more and more criminals and terrorists have converted to using digital communications.  Digital communications are much more difficult to wiretap, especially with encrypted communications and peer-to-peer communications software like Skype.  The proposed legislation would demand software and computer engineers to write code that would allow easier access for wiretapping, including a way to collect and unscramble the encrypted messages. Check this recent New York Times article for <a rel="nofollow" href="http://www.nytimes.com/2010/09/27/us/27wiretap.html?pagewanted=1&_r=1&ref=technology"> more information</a>. Even if you are not concerned about Big Brother, it's easy to see why the proposed legislation has brought considerable criticism from the technological community. Many believe if systems are built to allow the government to collect and unscramble encrypted messages, it would make people's personal information more accessible to hackers and malicious code writers.  Many also fear the legislation could add another hurdle to technological innovation and cause current successful technological designs to be vulnerable.  Whether or not such legislation is effective, measures need to be made to protect our digital interests.  Our physical security is increasingly managed by technological means, with everything from military bases to nuclear power plants operated by network-connected computers.  As technology and malware continue to grow in sophistication, staying aware and alert may help you and your company stay protected.  If you are uncertain of your digital security, contact an IT professional for an assessment. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>     security0Search Engines or Directories? Two Sides of the Same CoinSearch Engines or Directories? Two Sides of the Same CoinSearch Engines or Directories? Two Sides of the Same Coin Google set a new bar for search engine performance recently with the release of Google Instant, which provides real-time search capabilities for the astronomical amount of users that visit their site daily. The search results change with each letter you type, which can lead to a feeling of information overload. What other options are there? Many web surfers prefer to stay in the "human-curated" web of directory sites like Yelp that allow you to read reviews by real people.  A recent startup called <a rel="nofollow" href="http://www.findthebest.com/">FindTheBest</a> puts a spin on this idea by allowing users to compare and contrast just about everything.  The site allows users control over their search without suggesting a plethora of alternatives as you type.  FindTheBest lets you pick a topic, compare the results, and decide what suits you best.  If you are looking for information on colleges, FindTheBest provides you with compare and contrast data in a clean spreadsheet layout.  Ever gotten in a dispute over the highest grossing film of all time?  Skip the dispute; you now have access to accurate data within a matter of seconds. You may wonder if you should use a search engine or a directory site. Both search engines and the human-curated web are here to stay. Knowing how to use them, and how they can best help your business, is an important part of establishing an online presence. Keep in mind, an organic search like Google uses an algorithm to provide you with results. A directory site and its content are edited and updated by humans, presenting a very different kind of bias. If you are a small business, it may help your search engine results by registering with directory sites like FindTheBest.  Most are free to register and are a great way to build an online presence.  If you offer a solid business with great customer service, your clients want to share, comment, and add to the information of your company online.  Directory sites empower you to have more control over being found on the web beyond your own website. The way people do research and make decisions is always changing, but the effort to stay current with trends can really help you and your business.  If you run a small business, know what tools are out there to help your company get the recognition it deserves.  Having your company listed in directory sites and updating your social media pages are great ways to link back to your company site (and a great way for you to climb the rank in search engines).  Utilize the power at your fingertips, and be proactive with your site.  Get out there and let your audience find you.  They are looking. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Internet News,Small Business Tips0Small Business Jobs Act: Will It Help?Small Business Jobs Act: Will It Help?Small Business Jobs Act: Will It Help? The U.S. Senate heavily debated the Small Business Jobs Act since returning from their month-long break.  The bill was passed by the senate yesterday with the help of two republicans who voted for it.  The bill will be sent back to the House, where it will likely be accepted, and then sent to the President's desk for his approval.  The purpose of the bill is to promote growth for small businesses, allowing them to expand and hire new employees.  Will this bill help the U.S. small businesses get back on the road to success? Small businesses have been the backbone of America, and are responsible for creating 2/3 of new jobs in the past and present.  The bill will give small businesses $12 billion in tax cuts, create 500,000 new jobs, and promote small business lending from banks.  The <a rel="nofollow" href="http://www.whitehouse.gov/blog/2010/09/03/small-business-jobs-bill-no-itty-bitty-thing"> White House</a> has been very optimistic towards the bill, detailing an account of how a small business has prospered because of a Small Business Administration loan awarded to them.  Many small business organizations such as the American Sustainable Business Council and the Small Business Majority also support the bill along with many small business owners throughout the nation.  People on the left and right of the political spectrum can agree action needs to be taken to help the small businesses survive and grow. In addition to full Democratic support, two republican senators, George Voinovich (R-Ohio) and George LeMieux (R-Fla.), were the key ingredients in getting the bill passed in the senate after months of it being debated from both sides.  Voinovich realizes the importance of seeing the economy improve and stated "I felt we could no longer wait to pass this legislation. We needed to do something now to help the economy get going."  It's no surprise to anyone that, for several years now, the economy has been struggling.  Big corporations have not helped in the creation new jobs, as much of the time they continue to outsource their workforce to foreign countries while cutting employment on the home front.  Increased pressure has fallen on small businesses to keep their workers on staff and keep their manufacturing efforts on American soil.  This bill is designed to give the small businesses tax breaks and provide the "kick-start" they have been in dire need of, but some worry that it does not do enough. One thing is certain; we want the economy to improve.  We want small businesses to prosper and be able to compete in this economy.  The proposed bill sounds like a way to provide a modicum of support and give them a fighting chance. Skeptics and optimists will continue to make predictions, but sitting idly will unlikely fix the situation, and hopefully we can see improvements in the economic status soon.  We are interested in the outcome. Are you?. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business News0Why Does My Business Website Not Generate New Business?Why Does My Business Website Not Generate New Business?Why Does My Business Website Not Generate New Business? The economy is bad, and has been for a while.  You are trying to make your business survive and generate new customers/clients, but cannot seem to effectively hit your goal.  You wonder what you are doing wrong, if anything.  Have you checked your website recently?  Have you ever asked your client base how they feel about your site?  If the overall design of your site was poorly done, it could deter your target audience from contacting you.  Instilling a sense of professionalism and trust in prospective clients is crucial in order for them to contact you.  Having a professionally designed website will deliver confidence and trust in your target audience, and is one of the best marketing tools out there in today's technological society.  It is probable you have typed keywords in your favorite search engine for a local restaurant or weekend getaway.  When you are browsing through the list of sites and stumble across the poorly designed sites, you instantly think, "I would never go to this place; the site is cheesy, and cluttered with awful animated gifs and Flash animations."  When you visit a professionally designed site, you trust it, and it promotes the desire to explore it.  See this example of a restaurant website <a rel="nofollow" href="http://fourtoronto.com/">creating intrigue with good design</a>.  You may have seen commercials for companies offering stock template websites for a cheap price; some will even include your domain name and hosting.  The companies promise you can build the site yourself-all you have to do is drag and drop images into the template, and magically you have a professional looking site.  Unfo<a id="_GoBack" name="_GoBack"></a>rtunately the sites created tend to all look the same and lack the professional touch that instills trust in a visitor.  Professional web design does not need to break the bank. You can surely find a professional that will work with you one-on-one and meet and exceed your expectations at an affordable price.  <a href="/web-design.aspx">They are out there, give them a chance</a>.  Try to make a list of desired design aspects before meeting your designer.  Knowing your target audience is crucial, and being able to explain that to your designer is imperative.  Know what actions you want your target audience to make while viewing your site.  The point of having a site is to spark an interest in your business and to convince your viewers to do business with you. Rather than telling your designer "make me a cool website," give examples of sites you like and don't like, and discuss a desired color scheme. Keep in contact with your designer, ask them to update you with what they have, and keep an open mind to their suggestions.  Remember that you hired them for their creative skills.  Let them flex that creative muscle to really intrigue your audience.  Once you have a new, fresh site, your business will have a professional, more trustworthy "face" that prospective clients will extend an interest in.  Keep in mind, building trust with prospective clients is necessary.  A nicely designed website is a great way to build and gain that trust.  You do not have to spend a fortune to find an exceptional design professional.  Develop a good relationship with your designer and always try to get feedback from your viewers and current clients about your company's site.  Keep your site maintained and up-to-date with current standards.  Technology constantly evolves, and your site should too. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business Tips,Small Business Marketing0Apple’s Validity: The iPad and Your BusinessApple’s Validity: The iPad and Your BusinessApple’s Validity: The iPad and Your Business Chances are you have seen (and probably wanted to touch) Apple's new toy.  If you have been following Switchfast, you know we even gave one away as a prize. The iPad looks sleek, high tech, and incredibly interactive; but is it sensible for your business?  As always, evaluating the pros and cons for your business needs are necessary to reach an informed decision. <h2>The Pros</h2> Apple's iPad is incredibly lightweight and interactive allowing your business and its employees access to a plethora of information, all at their fingertips.   Recall how cool it was when the iPod Touch came out, and everyone was thinking "it would be amazing if the screen was bigger."  Well, the screen is much larger, crisp and vivid.  The size of the iPad allows your employees battling with their email and electronic communications on their small phones a digital oasis for their fingers.  Internet service for the iPad is a $30 no-contract unlimited data plan on a 3G network.  When comparing a netbook to the iPad, the netbook looks like last generation's technology.  The wireless plans offered for a netbook can be pricey, and much of the time, have limited data transfer.  The iPad allows the user to rotate the screen from "landscape" mode to "portrait" mode, depending on the user's preference, and can deliver sleek presentation capabilities that will engage your prospective clients.  Your important files and folders can be stored with ease on the iPad's operating system, and allows your business to be more environmentally friendly by cutting your paper demands.  Thousands of applications can be run from the iPad, including the vast majority of the iPhone and iPod touch apps.  A great starter application for your business iPad is the iWork application.  It has programs such as Keynote, which is a great presentation software program.  It is like Microsoft's PowerPoint, but leans more on the side of interactivity to create more engaging presentations.  If you are in the architecture business the iPad is a must have.  You can save your plans and sketches on your iPad and be able to present them to your clients on the go or in the field.  You can find even more information about iPad business apps, <a href="http://blog.limeexchange.com/2010/04/14/7-business-applications-for-ipad-users/"> just a click away</a>. <h2>The Cons</h2> As with every form of new technology, there are setbacks.  One of the largest issues with the iPad is that the device does not have USB ports. This makes it very difficult to perform quick, large file transfer, such as your coworkers video presentation, or graphic design files.  Printing for some is also unfavorable.  Having to use WiFi or <a href="http://www.pcmag.com/article2/0,2817,2362451,00.asp">link your files back to your PC or Mac</a> to print has turned many consumers away from the iPad.  Third party application developers have been trying to develop a successful printing app, but the market is still open for a top notch solution.  Some users find issue that the iPad's battery is sealed inside and cannot be replaced, making it questionable how long your device may last you before sending it away for repairs. The iPad's reliability in the business world is still being felt out, but other issues with the device can be seen at <a href="http://thenextweb.com/apple/2010/04/01/neat-complete-list-positives-negatives-ipad-handson-reviews/"> thenextweb.com</a>.   <h2>You Decide</h2> Being an early adopter can be fun, and, depending on your business, may give you a tech advantage, but there are other ways to experience and try the iPad. Go to your local tech store and play around with one, or talk to an Apple representative about new features being offered. Encourage your employees to look at what the device has to offer and ask them to share their opinions with you.  If you have any colleagues or friends that have an iPad, ask for their personal opinion about the device, and what they would like to see different with it.  You can always go to <a href="http://www.apple.com/ipad/">Apple's website</a> and look at a complete list of its specs and what it can do for your business.  Ask questions and be informed about your next technology purchase, you may just find yourself very pleased with your patience.   Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Hardware,Mobile Enterprise05 Ways to Branch Out Your Small Business, One Link at a Time5 Ways to Branch Out Your Small Business, One Link at a Time5 Ways to Branch Out Your Small Business, One Link at a Time In the world of search engine optimization, the studies on link building, content creation, and search engine competition are plentiful. Any given "SEO expert" will have a distinct background that supports his or her confidence in the field of search engine marketing. More businesses are turning to the internet for customer leads, which makes search engine rank a hot commodity and the importance of links an <a rel="nofollow" href="http://www.wordyard.com/2010/08/30/in-defense-of-links-part-one-nick-carr-hypertext-and-delinkification/" target="_blank">interesting discussion</a>. Small businesses benefit from a strategic search engine optimization plan. Even with an organic plan, SEO is an ongoing process - one which benefits from an exceptional networking effort. Think of building links like handing out your business card - the more people that have your business card, the more likely they will recall your name or business in regards to what you offered or discussed. A link works similarly in that it provides any user one-click access to your small business website. Jennifer Van Iderstyne over at SearchEngineWatch.com wrote an article about <a rel="nofollow" href="http://searchenginewatch.com/3641283" target="_blank">link building "relevance"</a>. Here are 5 ways to help your SEO effort with some "relevant" ways to branch out: Retain a genuine online reputation (as an individual). Of course, the first place to look to help spread your website's links would be the internet. Besides the direct SEO efforts, your online activity can affect how other businesses (and individuals) view your company. Getting involved in LinkedIn groups or Facebook business events can be great for building an online "association of connections". Link exchanges can pop up from any of these relationships, as the small business community is a strong-knit group and supports their own kind. Make sure to portray yourself online as you would in real life - this translates into honesty and confidence. Participate in and take advantage of conferences. Small businesses now develop web presences, but that doesn't mean they are solely online. Meeting up with industry professionals and upcoming start-ups can really boost your company's image while growing your professional network. Again, exchanging business cards can lead to a link exchange somewhere down the road. Ask your clients/customers to show their support. Your consumers are the reason you exist and grow - if you are not showing your gratitude, they won't show their support. Users are generally happy and willing to share with their network or circle a hardworking, honest company that provides quality work and excellent results. In some cases, referrals from current clients may be all you need to retain a steady growth. Meet your neighboring companies and other local businesses. Get off the computer and look around you! You'll be surprised to find a massive amount of small business startups that may or may not help you get through your daily routine. Geographic community support is another important and overlooked philosophy as most businesses rely heavily on internet interactions. Never forget the power of a handshake and a conversation. Network with (gasp!) competitors. You may be business enemies but no one else in the world will have more in common with you than the company going through a similar business experience. Aside from talking statistics and secrets, conversations with direct or indirect competitors can spark heated debates and even innovation. While you may not get the link support from competitors, you will have a better understanding of the industry and a fresh view on how to approach your user base.     Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips0Top Technology Companies Leaving Over 20% of Vulnerabilities UnpatchedTop Technology Companies Leaving Over 20% of Vulnerabilities UnpatchedTop Technology Companies Leaving Over 20% of Vulnerabilities Unpatched One of the most important characteristics of any technology provider is quality protection, including secure data preservation and defense against the most malicious content out there. We <a href="/switchfast-blog/2010/6/29/beware-and-recognize-phishing-and-virus-attempts!.aspx" target="_blank">find some attempts ourselves</a> of cybercriminals attempting to infect personal devices with a virus. While knowledge can save your small business from a technological nightmare, we depend on the product creators to update systems with the best available protection. According to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/082610-unpatched-vulnerabilities.html?hpg1=bn" target="_blank">article from Networkworld.com</a>, IBM conducted a study that showed an average of 55% of software vulnerabilities went unpatched by vendors after being disclosed. This was a touch up from 52% the year before. Here is a list of the top 5 vendors with unpatched vulnerabilities based on disclosed holes (the number indicates the percentage of known vulnerabilities left unpatched): 1.       Sun - 24% 2.       Microsoft - 23.2% 3.       Mozilla - 21.3% 4.       Apple - 12.9% 5.       IBM - 10.3% Other notables include 8.6% for Google and only 2.9% for Adobe, a company whose Flash and Reader applications receive plenty of attention in the media in regards to security concerns. Here are some more important points from the study: <ul class="unIndentedList"> <li>As of June, spam is at an all time high - Look for an increase in phishing attacks over the next couple of months.</li> <li>Number of vulnerabilities increased from 12,211 to 16,607 for first half of 2009 and first half of 2010, respectively.</li> <li>For 2009, Microsoft led the way for unpatched vulnerabilities at 15.8%. Only halfway through 2010, and three companies are easily eclipsing that number (Sun, Mozilla, and Microsoft again).</li> <li>More than half of all vulnerabilities are attributed to web applications vulnerabilities</li> </ul> With the rise in vulnerabilities and increasing frequency of exploits, large vendors are having difficulties keeping up on the security front. The upward trend in unpatched vulnerabilities is frightening for small businesses as some have found comfort and reliability in cloud computing. Cybersecurity has become a major concern for companies of all sizes - make sure to update your computers with the latest patches and demand the best protection from cybercriminals.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News04 Ways Small Business Can Utilize Google Realtime Search4 Ways Small Business Can Utilize Google Realtime Search4 Ways Small Business Can Utilize Google Realtime Search Google has updated its search engine with a new capability-real-time search. Officially named "<a rel="nofollow" href="http://searchengineland.com/google-realtime-search-49393" target="_blank">Google Realtime Search</a>," the company opted to nix the hyphen in 'real-time' for a cleaner look and smoother read.  And thus, the birth of a new search era is upon us-or not. Real-time search makes sense-the movement to social media coupled with the desire (or borderline need) for updates, news, and statuses immediately call for a means to discovering content happening in present-time. Social media sites like Facebook and Twitter have adopted the feature of "auto-updating" or "real-time news feeds" and users have enjoyed the access to immediate content. As Google does, adding features and usability to its search page works to benefit the end user. In this case, some critics have posed the question: Will non-techies use it? As <a rel="nofollow" href="http://www.zdnet.com/blog/btl/google-launches-realtime-search-will-non-techies-use-it/38492" target="_blank">ZDNet.com points out</a>, "Google has a twist on social media that plays to its strength-search." Real-time search may take some time for mass adoption, but as a small business owner there are a few benefits to utilizing this nifty feature. Here are 4 ways to use Google Realtime Search to market and build your online presence: Provide top notch customer service. People turn to the internet to discuss their experiences-good or bad-with products, services, and brands. Using real-time services will allow you to find a highly-discussed problem with your product or requests for service improvement. Every customer's opinion is highly valuable. Address each negative issue with professionalism-catching a problem early through real-time search could save you a good amount of time and resources. Evaluate your social media presence. It's a relatively new playing field, but small businesses have certainly launched some innovating and engaging social media experiences. Real-time search will allow small businesses to see exactly how fast and where their social media activity is spreading. Keep in mind that the power of communities drive referral rates through the roof - social media is a good platform to connect with like-minded people and market your small business simultaneously. Monitor your brand reputation. Keeping up with the conversations can be a stressful duty, but knowing where your small business brand is living, breathing, and moving can help you adjust your marketing to the right niche community. One negative experience can spawn a lot of banter among the general online community. Aim to have every consumer-brand interaction worthy of positive reiteration. Utilize the "Nearby" function to localize your query. By default, Google assumes your query location aligns with your IP address. This will not hold true for small businesses that target other national locations. Narrowing your search using Custom Location can greatly affect the tone of the conversation and give your small business more insight on how geographic location affects your brand's image (or vice versa). Utilize urban, region, or other specific areas using Custom Location and focus on the difference in brand experience.   Until next time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO,Small Business Marketing0Microhoo a Year Later: Has the Alliance Changed the Industry?Microhoo a Year Later: Has the Alliance Changed the Industry?Microhoo a Year Later: Has the Search Alliance Changed the Industry? Back in July 2009, Microsoft and Yahoo made a pact to combine their search engine business. We covered <a href="/switchfast-blog/2009/7/29/microhoo-microsoft-and-yahoo-finally-agree-on-a-search-partnership.aspx" target="_blank">the implications of the merger</a> - while Yahoo benefits from using Bing's search power, many critics felt the mutual agreement favored Microsoft's side since the company was, in reality, inheriting Yahoo's market share. While the combination of Microsoft and Yahoo was still a far cry from Google's vice grip, it was a step in the direction of swaying advertisers and consumers away from the behemoth of search engines. Many consumers and online users begged the question: If Bing is powering Yahoo, why even consider using Yahoo? Microsoft claimed that <a href="/switchfast-blog/2009/6/4/can-microsoft%E2%80%99s-bing-threaten-google's-dynasty.aspx" target="_blank">search was "broken"</a> and by introducing an easier, attractive search experience they would ultimately reveal to consumers that an alternative way to search was available. While the <a href="/switchfast-blog/2010/8/17/bing-market-share-surges-one-year-after-formal-launch,-possibly-overtakes-yahoo.aspx" target="_blank">battle for second place wages</a>, Google's 60%+ market share seems like a difficult target for search companies. This will not deter Microsoft from taking on the search giant, as most expect the infamous software company to do. With Yahoo being powered by Bing, here are some things to expect from the search market over the next year: Google will adjust to a market rival. It's been a while since Google had any market competition. As Liane Cassavoy points out on <a href="http://www.pcworld.com/article/204096/rip_yahoo_search_why_im_not_shedding_a_tear.html?tk=hp_new" target="_blank">PCWorld.com</a>, Microsoft "suffered when they didn't have a rival spurring them on to bigger and better things." Granted, Google has gone on to diversify its products and services, but the search engine leader owes much of its success (and finances) to the growth and stabilization of search. Search engines will develop into distinct experiences. One answer to the aforementioned question (Why consider Yahoo?) is a matter of interface preference. Cassavoy explains that some users just prefer Yahoo's streamlined results page while others lean toward Bing's "direct-to-search" approach. Similar to AOL.com, Yahoo's home page can be customized with content before using any search function. In a sense, this targets a different search "user" while sites like Google and Bing concentrate on one-stop one-search page interfaces. Look for search page (or search apps) to develop specific and targeted experiences. More power in branding search engines. There was plenty of confusion when users read that "Yahoo is now using Bing" - but there's been no confusion in the marketing dollars Microsoft has put into ads for its new search product. Google may have set the stage (quite possibly coining the word "Google" to mean "search") but small startups are chomping at the bit for an opportunity to present their next "Google" idea. In a world where companies like Apple and Google target people instead of markets, look for search engines to follow this route. Mobile search will be a whole different playing field. It makes sense that most users familiar with Google products (and now Android OS smartphones) turn to Google to power their searches. However, mobile search and location-based services have been a priority for many small startups looking to break into the mobile market. Companies like Foursquare or Gowalla focus on providing a fun, personalized experience while providing marketable opportunities for location-specific companies. Google may have a first step with Google Maps, Google Goggles, and Google Navigation, but it won't be long before new users discover customized applications and services based on their activity and needs. The word "search" will merge with the definition of "locate". The word search has become synonymous with general or approximate exploration for answers. As mountains of data pour in via consumer interaction, businesses will utilize and implement targeted "location" engines in order to answer the "What's the answer" and "Where can I get it now" questions. The integration of social data will influence the "Is this a quality answer" question.   Until next time - Matthew Hymel   Internet News,Small Business SEO0Chicago among Top 5 Zip Codes for Entrepreneurial SuccessChicago among Top 5 Zip Codes for Entrepreneurial SuccessChicago among Top 5 Zip Codes for Entrepreneurial Success In the beginning, there was Silicon Valley - a nested California location where entrepreneurs flocked in order to follow their startup dreams. This area was a hub for the necessary resources required for up-and-coming tech companies, all confined within a beautiful geographic location. While the area still holds significant meaning to entrepreneurs looking to jumpstart their business ideas, potential small business owners have figured out alternative means in acquiring adequate resources, thus resulting in a diaspora of business startups. With New York and Silicon Valley occupying the coasts, the Midwest turns to its Windy Leader to produce exciting, innovating, and successful small businesses. Chicago is no stranger to <a href="/switchfast-blog/2010/6/25/hey-chicago,-you%E2%80%99re-the-next-silicon-valley.aspx" target="_blank">successful small business ventures</a> - just ask <a rel="nofollow" href="http://www.groupon.com/" target="_blank">Groupon</a> or <a rel="nofollow" href="http://www.threadless.com/" target="_blank">Threadless</a>. According to an <a rel="nofollow" href="http://www.fastcompany.com/article/why-you-should-start-a-company-in-chicago?page=0,1" target="_blank">article from Fastcompany.com</a>, one expert, Matt McCall, managing director at DFJ Portage, lists two traits that he believes typically describe the average Chicago entrepreneur: <ol> <li>Incredibly capital efficient - Compared to places like Silicon Valley, capital is harder to come by. As a result, "the way they run their businesses tends to be very capital efficient, very tight, very focused."</li> <li>Collaborative and cooperative - Chicago small businesses keep their eyes open for opportunities to improve their venture strategy; aware that other entrepreneurs are experiencing similar successes and failures along the way.</li> </ol> A write up from ReadWriteWeb.com points out more statistics in favor of <a rel="nofollow" href="http://www.readwriteweb.com/start/2010/02/never-mind-valley-chicago.php" target="_blank">Chicago being a startup-friendly ecosystem</a>. As the third largest city in the U.S., Chicago holds the highest U.S. population of any location not on an ocean coast. It reaffirms what Matt McCall speaks of: Chicago startups suffer from a lack of venture capital, a common difficulty for almost all startups. However, the Windy City has a "massive community of customers, a thriving technology economy, and increased investments in high-tech and medical companies," a major reason why the city is leading in the creation of technology jobs. With everything said, all of this information for "best startup location" has been based on media research and personal testimonies. The big question remains: Is there any scientific or data-driven method that points to the cities best representing and providing for startups? One variable considered in this conversation is '<a rel="nofollow" href="http://www.feld.com/wp/archives/2010/08/entrepreneurial-density.html" target="_blank">entrepreneurial density</a>', or the "highest per capita collection of entrepreneurs in the US," according to Brad Feld, a managing director at Foundry Group. Mr. Feld, a member of Boulder, Colorado's thriving entrepreneur community, felt that there may be some correlation in regards to ED and successful startup locations. No sooner than the idea was proposed, ex-Apple software engineer Pete Warden used data from Crunchbase to answer Mr. Feld's curiosity. The <a rel="nofollow" href="http://petewarden.typepad.com/searchbrowser/2010/08/the-top-10-zip-codes-for-startups.html" target="_blank">results</a>, although not a representative sample, signify a good first approximation, according to Mr. Warden. Using the total number of companies in a location and how much venture money they raised between them, Pete Warden came up with the top 10 zip codes based on amount raised per-person. Familiar to Chicago area entrepreneurs, 60606 came in 5th place, tallying $739 million total and $439,744 raised per person. Here are the top five zip codes:    CA 94104 - $629m total - $1,681,925 per person    CA 94304 - $2,822m total - $1,656,031 per person    CA 94105 - $972m total - $472,540 per person    MA 02142 - $1,013m total - $448,833 per person    IL 60606 - $739m total - $439,744 per person Again, while the approach may be "crude", it helps further the scientific process of using available data sets to confirm areas potentially beneficial to startups and small ventures. New venture ecosystems are critical in the beginning and growing processes of any small business as resources and knowledge readily available can make the difference in staying local or growing nationally. What are your thoughts on these numbers? What are your experiences with the entrepreneur community in Chicago? Is this an accurate depiction of the current outlook for Chicago ventures?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business010 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog10 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog10 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog The word "blog", short for "weblog," holds various meanings to online users. Individuals use this specific web format to talk about personal situations or document their life. Academic professionals use blogs to scribe and publicize certain thoughts, theories, or experiments they are working on. Celebrities find it easier to connect with their fans with social media and a blog. Internet culture has significantly shifted due to the explosion of personal, professional, and academic blogging. When it comes to enterprise, what benefits lie in wait for small businesses? Taking a new route for small enterprises can be risky, but sure can pay off. In fact, the adoption of blogs has already boosted <a href="/switchfast-blog/2010/8/9/small-businesses-get-55percent-more-traffic-with-a-blog.aspx" target="_blank">small business development</a> in the past year and continues at an upward trend. Whether you ask clients, employees, enthusiasts, or <a rel="nofollow" href="http://searchenginewatch.com/3641238" target="_blank">SEO specialists</a>, all these groups can give you a few reasons why your small business blog benefits them. Here are ten tips to remember when establishing a small business blog:   Start with a plan, a purpose, and a passion. Like any marketing effort, set goals and objectives, follow an established timeline, and proceed with intent. The purpose of the blog should reflect your small business intentions - Drawing traffic? Building a set of keywords? Reporting internal events? Documenting the company's success? The writer will have an easier time if he or she is passionate and educated about the subject matter. No matter the size of your audience, content is king. Writing for 10 or 10,000, your target audience thrives off new, relevant content. If you find certain news items relate to your small business, mention it and write about it, urging your readers to give their two cents. A successful, genuine blog should bring a proposed value to every blog post. Concentrate on specific keywords to build traffic. From an SEO standpoint, your blog will help your small business achieve front page status for certain keywords. Before brainstorming for blog ideas, have a few words in mind that you'd like to cover or include. This way, you can bring valuable content to the site while building search engine ranking. Experiment with different forms of media. For most small businesses, blogging may simply include writing a post or two a week. For those with more experience, try including pictures or video within blog posts (or include your own video or picture creations). This can spark the interest of more viewers and get returning visitors more engaged. Use a familiar, accessible platform. Wordpress and Blogger are common platforms that have helped the common internet user become a prolific blogging machine. For your small business blog, use a platform that fits the attitude and purpose. Choose an easy-to-use interface that permits the appropriate amount of accessibility. Post to social media and bookmarking websites. Sites like Digg, Reddit, or Delicious are great bookmarking sites to draw general traffic to your blog. Putting your content out there can greatly increase the chances of returning visitors. Also, your social media audience would love to hear what you have to blog about! Interact with similar bloggers. You won't be the only person going through occasional writer's block. Follow and support other online bloggers - get involved in their discussions and posts. Adding value to other sites can bring great things to your blog and small business site, as people will observe your interactions online. Respond to comments. You are writing for a specific audience... so if they take the time to make a comment or ask questions, make sure to respond promptly. Small businesses have the opportunity to address problems on a personal level and should utilize every way possible to stay connected with their past, current, and potential consumers. Monitor where your material is being found or discussed. Internet users talk... and not always in a convenient spot for your small business. Using tools like Google Analytics can help a small business monitor any conversations away from their site. Twitter and Facebook are also important platforms to take a look at when considering small business reputation and content following. Add your own touch to the blog-make it unique. You probably have favorite and least favorite blogs-what does your small business blog bring to the table that others don't? Is it the content, the design, the discussion? Give your readers (and potential customers) incentive to talk or spread the word about your company and its blog.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips0Small Business Strategy: Utilizing Location-Based Mobile ServicesSmall Business Strategy: Utilizing Location-Based Mobile ServicesSmall Business Strategy: Utilizing Location-Based Mobile Services It's one approach to build a strategic website-it's another to play an active role in the emerging mobile location-aware service market. As any business can point out, mobile users are glued to their respective devices for plenty of important tasks-communication, moderation, and regulation. The idea of "local" has taken off over the last couple years. The internet may highlight every corner of the world, but users want relative, immediate choices and in this case the options and deals of near-by companies. The solution combines the surge of social media and the desire to connect with local properties. Are these local "properties" ready for the potential shift in marketing power? Online marketing can be a complex project depending on what aspect a business wants to tackle - search engine optimization, social media optimization, search engine marketing, or other potential services to grow a thriving small business. When it comes to these strategies, each business caters their plan to a certain "radius," or how far and how many people they are expected to reach. In return, a certain percentage will react and an even smaller percentage will respond or engage. Through data and analytics, small businesses can monitor their investment in online marketing. Adding a social feature complicates the marketing scene for two reasons. The first is the power of word of mouth, a variable still heavily considered by small businesses but undoubtedly difficult to measure and plan. Social media has brought "consumer engagement" and "consumer criticism" to a new level - websites like Yelp and Google Maps have helped build a location-based business reputation (good or bad) while attracting potential leads for future transactions. Previously, this consumer behavior was primarily found among the techno-educated crowd. This will not be the case with the arrival of Facebook Places. According to a write-up from <a rel="nofollow" href="http://www.networkworld.com/news/2010/081910-facebook-places-service-adds-location-based.html?hpg1=bn" target="_blank">NetworkWorld.com</a>, Facebook Places is designed to do three things:                 1. Help people share where they are in a social way                 2. See which friends are nearby                 3. Discover nearby places and new places through friends' profiles From a small business perspective, that third bullet point should excite marketers. Aside from taking on companies like LinkedIn and Quora with Facebook Questions (and maybe grabbing the attention of <a rel="nofollow" href="http://mashable.com/2010/08/22/facebook-questions-small-biz/" target="_blank">small business lead generation</a> departments), Facebook Places will compete against established market competitors like Foursquare, Gowalla, and Google Places. All these services have targeted and refined a consumer-location service that allows potential customers to reach small businesses otherwise overshadowed by big company brands based on their current location. With small ventures already offering similar services, why is Facebook Places relevant? We've <a href="/switchfast-blog/2010/7/22/500-million-reasons-small-businesses-should-join-facebook.aspx" target="_blank">pointed it out in the past</a>, but we'll say it again - the amount of users now 'aware' of location-based services will significantly increase. As proof, Foursquare saw a <a rel="nofollow" href="http://www.readwriteweb.com/archives/foursquare_reports_record_signups_in_the_wake_of_f.php" target="_blank">spike in sign-ups</a> the day that Facebook Places, its competitor, officially launched. The problem didn't seem to be interest but instead access - the general mobile user avoids signing up for multiple applications and prefers monitoring all their activity in one platform. In this case, Facebook has taken over the "mayor" of internet places and has set the table for location-based services to take off, whether through their own product or its competitors. How will small business marketing strategies adjust to take advantage of this evolving service? Here are some tips on what you can do to promote your small business efficiently and hopefully cost-effectively: Get your business in the location-based service spotlight - now. If there's ever been a time for small businesses to take a leap into social media marketing, now appears to be better than ever. Social media has evolved from a consumer-driven platform to a business analytics tool. Reaching out to potential customers for a relatively cheap cost is a golden opportunity for small business marketers, especially considering the amount of stress being put on "location-based" services - a promising attribute that allows small businesses to compete against brand-name products and services. Offer your current discounts and deals to the mobile audience. Most of the users accessing Facebook Places or other location-based services won't have any idea who you are. You don't have to go over-the-top to draw their attention - put your current offers out there and see what happens. Offering free products or services doesn't always work and in some ways can cost you. Getting involved with services like Groupon can <a rel="nofollow" href="http://www.zdnet.com/blog/btl/groupons-11-million-gap-day-a-business-winner-or-loser/38259" target="_blank">increase your market reach</a> and establish your local business in another arena. Local search will witness a fundamental shift. In addition to searching and finding products that you want or need, the process of integrating your social opinions and criticism with that of your "internet" circle will drive different search results. For example, searching for a local place for coffee in a big city can be overwhelming. However, upon searching, you discover that a couple of your friends have made positive comments about a certain coffee shop close to you. This reliance on personal and trustworthy experience will drive location-based searches and search engines as a whole. Reward your "mayor" and they will reward your business. Once you've got your small business all the way in the water, you'll have the ability to identify your most loyal users, aptly named "<a rel="nofollow" href="http://www.bnet.com/blog/smb/foursquare-does-your-business-really-need-a-mayor/1917" target="_blank">Mayor</a>" by the popular application Foursquare. The easiest way to promote your presence through mobile marketing is to reward your biggest users and let their voice spread the good news. Give exclusive deals to your top user (or users) and let the social media wheel churn, producing more local results for your small business.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business Tips,Mobile Enterprise0A Balancing Act: Website Designs Fit for Search Engines & UsersA Balancing Act: Website Designs Fit for Search Engines & UsersA Balancing Act: Website Designs Fit for Search Engines & Users Every small business comes to a point in their growth where they must consider an online path. For some, this may come sooner than later, but the growth of internet users has pushed more small business ventures into the digital realm. Unfortunately, not all small business owners understand the process of e-commerce and website development. Underneath the complicated Flash websites or the ad-infested landing pages, there needs to be a focus on getting found and getting repeat visits. Search-engines help small business sites get found. Creating a website doesn't entitle you to a barrage of immediate visitors (unless you're a well-established physical brand). For the most part, you'll need to market your site, usually in tandem with your physical marketing efforts. People are now using the internet as another source of contact, which means at any time they could interact with your product or service offerings. The world is currently going through a broad "Search Era," in which search engines like Google, Bing, and Yahoo are answering users' questions and offering them to the nearest answer. In order to get your small business plugged into these search results, a marketing effort including Search Engine Optimization (commonly abbreviated as SEO) is beneficial. SEO can be a misunderstood term, as some pessimists find <a rel="nofollow" href="http://blog.searchenginewatch.com/100813-162630" target="_blank">SEO specialists</a> as "people who game the search engines to get top positions." While there exists ethical and unethical executions, finding an SEO strategy that focuses on building organic results with appeal to both the search engine AND the end user can radically boost your website's traffic and popularity. Positive user experiences help small business sites get credibility. Getting online can be a lucrative venture. While establishing an SEO strategy is an important part of any web enterprise, the user must understand the benefit of your site and leave with a positive experience if you expect to see them return or spread the word (through social media). First, take into account the purpose behind establishing a web component: Are you looking to sell your products and services directly? Are you looking to expand your target market? Are you using it to support your physical location? Every small business concentrates on a unique aspect of internet usability and yours will be no different. One aspect of a website that can easily make or break any page is navigation. As a user, is the information easy to access? Does the website cut to the point for any prospective customers or clients? Preparing for a positive user experience will not only help your business but also your brand's image. Any company with an easy yet effective website interface will get praise from its users and word of mouth will help build even more traffic. A combination of search-engine friendly design and user-focused design helps small business sites succeed. Getting found and getting repeat visits is the key to a fruitful website strategy. There are millions upon millions of indexed web pages and search engines like Google don't put yours on an automatic pedestal. Building an online presence through SEO and other marketing efforts will greatly boost your face-time with potential consumers. Once your target market discovers you, give them a reason to return and talk about you. Provide a seamless website navigation interface as well as incentive to return. Keeping a genuine online reputation will only help build a strong small business website that neither search engines nor users will ignore.   Until next time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Marketing05 Internet Threats that Could Put Your Small Business at Risk5 Internet Threats that Could Put Your Small Business at Risk5 Internet Threats that Could Put Your Small Business at Risk Internet users know the general risks when surfing the web-click on a bad link and you might get a virus, open an unknown file and your computer suddenly runs slower, pursue the "chance at a million dollars" only to discover a scam that wants all your personal information. The majority of internet users can <a href="/switchfast-blog/2010/6/29/beware-and-recognize-phishing-and-virus-attempts!.aspx" target="_blank">identify</a> a suspicious piece of content when they see one. The problem isn't knowing what type of content to avoid, but instead what kind of habits to kick. Getting into an "online routine" can be comfortable but dangerous. Here are 5 common user activities that affect the security of small business data: Using the same password for all online accounts. Some users find it easier to stick with one password for all their security walls. The problem is that hackers and cybercriminals also find these users the easiest to target. Keeping a set of passwords, while slightly challenging on the user, can save individuals an enormous amount of time and stress if any cybercriminal happens to obtain one of your passwords. As more aspects of real life get translated into the digital arena, be prepared to make an effort to protect your identity and personal data. Failing (or forgetting) to update software, including Microsoft Windows, Java, Adobe Reader, or Adobe Flash. Let's face it-updating your computer can be a drag. It usually comes at annoying times and when you say "I'll do it later," you don't exactly make it a priority. Unfortunately, it is this mindset that allows certain cybercriminals to make a living out of malicious activities. Adobe Reader and Flash are responsible for several infections because of ongoing discoveries of security exploits. Adjust the programs to search for updates weekly, or even daily. Connecting to wireless networks (other than your own). Public locations offer wireless connections for a private network. Online thieves will attempt to create a network similar to the official private network in order to lure users away from the actual "safe" environment. When away on business, establish "public settings" on your devices. This will permit actions like increased firewall settings and limited file sharing.   Selecting "Keep me signed in" on public computers. Steer away from leaving any personal data on a public device. Use "Keep me signed in" activities only on personal devices. While using a public computer, always sign out of websites if you had to go through a verification process. Avoid saving passwords to your browser, even on a personal device, as this leaves your online life open for any user to access. Deleting browser history or using private browsing modes can assist in protecting your personal information. Searching for incriminating material or "the latest online gossip". Curious internet users can run into plenty of trouble just by searching for certain topics. For example, security software maker McAfee <a rel="nofollow" href="http://abcnews.go.com/Technology/celebrity-searches-mcafee-releases-dangerous-names-search-online/story?id=11431543" target="_blank">released</a> its annual list of most dangerous stars to search for on the Web, wherein searching for such celebrities could invite computer viruses or worms. Cameron Diaz, Julia Roberts, and Jessica Biel round out the top three respectively. The point is this: the bad guys do their homework and target popular culture and search topics-try not to fall for faulty gossip links. Check out more dangerous activities in <a rel="nofollow" href="http://gizmodo.com/5614047/the-top-ten-most-dangerous-things-you-can-do-online" target="_blank">Gizmodo's article</a> with information provided by CyberDefender, an internet security service provider.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business Tips0Microsoft's Arc Touch Mouse: Productivity Booster or Bummer?Microsoft's Arc Touch Mouse: Productivity Booster or Bummer?Microsoft's Arc Touch Mouse: Productivity Booster or Bummer? Nothing beats a classic keyboard and mouse setup for desktop computers, but the birth of alternative input devices like Apple's newest Magic Trackpad has given desktop users a choice between classical setups and new technology. User experience and feedback has proven a need for faster input methods and seamless interaction with evolving interfaces. While Apple's multi-touch technology flourishes, Microsoft appears to be preparing its own multi-touch device to compete in the market for integrated input devices. The Arc Touch mouse, a product yet to be announced officially, offers the look and customized feel of a mouse while providing a "touch" part that allows touch-based scrolling instead of using a physical scroll wheel. While Apple's device comes in one shape and structure (flat), Microsoft's entry retains the ability to "curve for comfort," meaning a mouse experience for those of traditional input techniques and a touchpad experience for the more progressive types. According to a <a rel="nofollow" href="http://www.dailytech.com/Report+Microsoft+Arc+Touch+Mouse+Announcement+Imminent+/article19385c.htm" target="_blank">DailyTech.com article</a>, the glossy item "still relies on RF technology and a USB 'nano transceiver' for connectivity instead of Bluetooth". The author also points out that the flattened device makes it "easier to transport". From <a rel="nofollow" href="http://www.engadget.com/2010/08/18/microsofts-arc-touch-revealed/" target="_blank">Engadget.com</a>, the mouse "features touch scrolling, a battery indicator, the ability to track on most any surface, and a transceiver that no doubt plugs into your laptop's USB port". The technology is certainly nothing new to consumers - touch screen phones, monitors, and selective screens are taking over traditional physical input peripherals like the keyboard and mouse. The movement to mobile has cut down the practicality of using a separate input device. The transition to touchpad technology can be attributed to laptop and smartphone technology usage, as consumers get more comfortable with touch-scrolling instead of click-scrolling. But does this "futuristic" input method increase productivity within a workplace? Mixing new technology with existing users can be difficult, but if the process improves these aspects this new device could be a worthwhile investment for improved efficiency: Comfort. Going through day to day tasks, some may overlook comfort. In reality, a traditional mouse is not a one-size-fits-all. While one user may benefit from the size and build of a traditional desktop mouse, others choose a contoured fix to holding or using a mouse. Intuitive. Touch-based data input can reduce physical stress on fingers and hands as the total force decreases due to the advanced technology. A physical scroll-wheel can be awkwardly placed, forcing users out of their comfort level, thus making the motion a burden more than a benefit. Easy to Adapt. Like the smartphone market, certain companies will continue to provide physical keyboards with smartphones while others will dive all-in with touchscreen technology. In a sense, the Arc Touch will unravel the same way with desktop data input - not all users will intuitively understand a touchpad. Some of the common complaints are touch sensitivity or lack of beneficial proof. While the former is a hardware feature, the latter may not hold true if data input sees a major improvement with touchpad technology integrated in desktop environments.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware0Bing Market Share Surges One Year After Formal LaunchBing Market Share Surges One Year After Formal LaunchBing Market Share Surges One Year After Formal Launch, Possibly Overtakes Yahoo While the top spot for search engine market share sits comfortably with Google, the battle for second has been heating up. According to one source, Bing has overtaken Yahoo as the second largest search engine in the U.S. Let's dive into some numbers to figure out if this is true. The numbers have shown an overall increase in search engine volume. Since January, Google, Yahoo, and Bing have seen increases in search volume with Google seeing the greatest jump. However, <a rel="nofollow" href="http://searchengineland.com/bing-yahoo-queries-up-amid-interface-inflation-google-down-slightly-46375" target="_blank">SearchEnglineLand.com points out</a> some intriguing June numbers: While Google increased its volume by 1.3%, Bing saw a 7.3% increase, slightly ahead of Yahoo's 6.6% rise. This essentially means searches are increasing and market share is slightly down for Google. In a <a rel="nofollow" href="http://blog.nielsen.com/nielsenwire/online_mobile/top-u-s-search-sites-for-june-2010/" target="_blank">blog post from Nielsen Wire</a>, the search competition showed "significant movement" among Google's closes competitors. Specifically, the month over month change from May to June for Bing's search share saw a 0.4% increase, the only brand that saw an increase during this time period. Both Google and Yahoo saw a 0.1% drop in market share. What's more intriguing is the big picture. The year over year change from June 2009 to June 2010 revealed a promising direction for Bing and a treacherous one for Yahoo. The relative YoY (year over year) change for Bing was 50.9% going from 8.9% market share in 2009 to 13.4% market share in 2010. Yahoo on the other hand went from 16.2% to 13.7% respectively, notching a -15.8% relative change. Even with these positive numbers, most research companies still have Bing sitting behind Yahoo in search rankings... until now. Chitika, an ad network which collects information from over 80.000 sites in its network, has released data that suggests Bing not only claims the second spot but by a healthy margin. According to Danny Sullivan over at <a rel="nofollow" href="http://searchengineland.com/chitika-bing-passes-yahoo-in-search-market-share-48678" target="_blank">SearchEngineLand.com</a>, the credit for Bing's heavy increase belongs to the huge marketing effort by Microsoft as well as renewed attention during its one-year anniversary. While the traffic numbers for Chitika's purposes encompass all of North America, their data shows that Bing actually controlled the two spot back in January 2010.  Over a year, from Jan. '09 to Jan. '10, Bing doubled in share from 3.9% to 7.8%. During the same time, Yahoo saw a 1.7% drop to 6.6%. Even the most current data from July '10 shows Bing eclipsing Yahoo by 4.5% in market share! Why such a difference in numbers from Nielsen and other US rating services? Sullivan points out that Chitika is "measuring how many visitors leave a search site and come to web sites in its network," as opposed to most firms that measure how many searches occur per engine. He suspects that Yahoo is "very good at recycling people who search at Yahoo back into Yahoo's own properties," meaning that their means of collecting data wouldn't account for these searches as they do not end on a third-party web site in their network. The data does prove one thing: Google holds a firm grip on search market (with anywhere from 67% to 80%, according to different sources), but search competitors are not giving in. Search volume is bound to increase with the growth of broadband access. As more search features arise, Internet users will begin to personalize their search experience. Whether it's with Google, Bing, or Yahoo, the consumer will continue to have options no matter who holds the market share lead.     Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO0Visa Upgrades Network to Help Small Business OwnersVisa Upgrades Network to Help Small Business OwnersVisa Upgrades Network to Help Small Business Owners The resources for small businesses and entrepreneurs are plentiful as more and more corporate brands move into small business investment, ramping up efforts to provide the necessary funds for small business growth potential. Previously, we have seen Apple initialize a <a href="/switchfast-blog/2010/7/23/apple-targets-the-small-business-industry.aspx" target="_blank">small business strategy</a> in order to manage local business accounts. We've also discussed Sam's Club attempt at igniting <a href="/switchfast-blog/2010/7/7/how-large-corporations-are-influencing-the-small-business-scene.aspx" target="_blank">small business spending</a> during a conservative economic time by offering a loan program. Big brands like Office Depot and Staples also offered their own sales and adjustments to provide cost-effective resources to entrepreneurs far and wide. Now it's Visa's turn. Visa has a standing relationship with small businesses via their <a rel="nofollow" href="http://www.visabusinessnetwork.com/" target="_blank">Visa Business Network</a>, a program that allows "small businesses to move forward together," providing tools, resources, knowledge, and networking opportunities to small businesses. Last week, Visa made some upgrades to their online community. According to an <a rel="nofollow" href="http://technorati.com/business/small-business/article/visa-enhances-its-business-network-for/" target="_blank">article from Technorati</a>, small business owners now can "easily interact with peers in a collaborative way allowing them to get personalized help".  Social media has long been a "next step" for <a href="/switchfast-blog/2010/7/6/your-social-media-experience-as-a-small-business.aspx" target="_blank">small business collaboration</a>. The lack of information and experience forced both large and small companies to tread carefully before investing in an unproven platform. However, the last few years of social explosion has prompted these bigger brands to invest in providing social networks and arenas for like-minded entrepreneurs to share, ask, and learn, all within the realm of the respective brand host (in this vase, Visa). A study from the Center for Excellence in Service at the University of Maryland determined that "social media adoption by small businesses has doubled from 12% to 24% over the last year," according to the Technorati article. In order to maximize their services, Visa is now providing these upgrades to their already beneficial lineup for small business owners: Setting Business Goals. Visa now offers "how-to" guides on setting and achieving business goals, identified by most small business owners as the most relevant challenge in growing their business. These how-to's include setting up newsletters or promoting their brand through sites like Facebook and Twitter. Mentor Program. Sharing small business success and shortcomings with others who have experienced frustration and success can be very beneficial to owners. Get tips from other professionals in the same industry, in the same situation, or in a position your business would like to achieve. Forum for Q&A. Any small business venture wants to be educated before making a potential growth defining decision. Allowing owners to receive personalized responses and feedback can help a small business network and interact with other resourceful industry professionals. These interactions can be beneficial both in the short and long term. Ranking Most Useful Content. Got a website, list, or article that just answered all your questions? Share it with others who can benefit from the advice by posting it in the Content Ranking section. Utilize this area for reliable access to useful information. These are the four new additions to the Visa Business Network. What does it tell us about the demand for small business utilities? 1. Small businesses need more resources to help plan for growth - slow or fast. Sometimes, quick success can lead to a company's downfall - preparation is key. 2. Social media can help grow your business and build your knowledge. Know your industry - learn from others who are accomplishing, failing, and everywhere in between. 3. Sharing beneficial content has never been easier, which means creating quality content can be very lucrative. Map your entire small business experience - the future may value your small business case study.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business Tips0Now is the Time for Small Business Start-upsNow is the Time for Small Business Start-upsNow is the Time for Small Business Start-ups All this talk of a recession generally means a declining economy, job cuts, and revenue drops. For the hundreds of thousands of individuals involved in starting a new company, the word 'recession' can sound more like 'opportunity.' An article by Heide Malhotra from <a rel="nofollow" href="http://www.theepochtimes.com/n2/content/view/36582/" target="_blank">The Epoch Times</a> points out that "the economic downturn has had little effect on entrepreneurs eager to start new businesses." According to the <a rel="nofollow" href="http://www.kauffman.org/newsroom/despite-recession-us-entrepreneurial-activity-rate-rises-in-2009.aspx" target="_blank">Kauffman Index of Entrepreneurial Activity</a>, a top-notch indicator of new-business creation in the US, 2009 saw the highest level of startups, as 558,000 new businesses were created each month. Both men and women saw an overall increase in entrepreneurial activity. Even though the western states saw a decrease in growth rate from 2008 to 2009, business-creation rates increased in the Midwest and South regions. According to the metropolitan statistics of the top 15 US cities, Houston led the way in terms of highest entrepreneurial rate with Seattle coming in last. The president and CEO of Kauffman Foundation Carl Schramm offers his insight on the reason behind the increase in activity: "Challenging economic times can serve as a motivational boost to individuals who have been laid-off to become their own employers and future job creators. Because entrepreneurs drive the economy, the growth in 2009 business startups is encouraging and hopefully points to a hopeful trend in terms of our economic recovery." Other statistics revealed that growth was highest among 35- to 44- year olds. The oldest age group, 55-64 year olds, also saw a large increase in business-creation rates. This data matches up with a <a rel="nofollow" href="http://mashable.com/2010/08/11/startup-demographics/" target="_blank">recent article</a> from Mashable in which research performed by CB Insights, a corporate information and research firm, pointed to half of internet entrepreneurs (backed by venture capital) being between the ages of 35 and 44. However, the 26- to 34- year old demographic tended to raise the most money and accounted for 30% of internet entrepreneurs. The economic times may be inspiring entrepreneurs but prospective investors are "more reluctant to invest in new ventures, thereby putting strain on entrepreneurs." In 2009, venture funds reached $5.3 billion during the first quarter. This year, that number only reached $3.6 billion, a 32% drop in financial support. While only 8% of the internet entrepreneurial landscape dealt with women, teams with "both male and female founders tend to raise more money," rising from the $2.2 million average for all-male or all-female teams to $4 million. Despite the difficulty of earning venture capital, small business startup growth opens up job opportunities at an accelerated pace. Annually, 10% of new jobs come from startups according to the Kauffman study. The Epoch Times mentioned that in the first quarter of 2010, startups announced more than 13,000 jobs, a 16% increase over last year. The industries seeing the most growth are Information Technology, Life Sciences, and Clean Technology Sectors, according to StartUpHire.com. If there was ever an environment to pursue an entrepreneurial route, the recession is the perfect landscape for eager, driven individuals looking to disrupt and reignite the economic state. The United States has relied heavily on the success of its small businesses, and this data bodes well for the country's chances of surviving this latest era of a struggling economy.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business0A Job for Experts or Enthusiasts? The Idea of Empowering Consumer IT SolutionsA Job for Experts or Enthusiasts? The Idea of Empowering Consumer IT SolutionsA Job for Experts or Enthusiasts? The Idea of Empowering Consumer IT Solutions It's hard to pick out a small business or entrepreneur that has not had their fair share of technical difficulties. Technology has evolved into an integral part of small business startups. Reaching out to targeted audiences, communicating internally, and tracking business protocol-plenty of actions require the careful integration and maintenance of technology. Unfortunately, things go wrong-faulty hardware, buggy software, or inadequate knowledge. When it comes to getting technical assistance, small business computer users rely on IT experts for a quality inspection and fix. For some time, users have also turned to online support forums before resorting to IT professionals, looking for tips or information from others who have experienced the same problem. A company by the name of Slimware Utilities thinks it can focus forum-inspired advice into a cloud-based PC optimization product called SlimCleaner. According to a <a href="http://www.zdnet.com/blog/btl/can-any-good-come-from-putting-it-tools-into-hands-of-everyday-folks/37869" target="_blank">write-up on ZDNet.com</a>, the program is a "Yelp for IT," in that users can collectively rate and suggest technical maintenance advice. With a user-friendly, colorful interface Slimware hopes to bring the power of PC "cleaning" to the consumer. The article author, Sam Diaz, has mixed feelings - while "empowering consumers to keep their PCs clean" is a positive notion, the scary aspect is giving power to users to "simply click a box and have a file or folder uninstalled from their PC." Without education, a forum can be a dangerous place for non-technical participants. SlimCleaner will no doubt provide the tools (from IT experts and enthusiasts who participate) but is there enough "how to" and "why" being delivered as well? Comments on the article take both sides. While one user states that "a little knowledge is a dangerous thing," another believes that "people are getting more computer-savvy ever day, and most customers need help because of a serious issue." One user even jokingly suggests "why not [use this product], they'll make a bigger mess and call on us IT pros." The author points out that the software is in beta and this will give the company time to include educational features. As free software, is this a reliable source for IT assistance? The power of crowdsourcing is a popular Web 2.0 collaborative tool that several small businesses have benefitted from in the past. With technology permeating through all aspects of professional and personal life, the common user's knowledge, skill set, and face time with technology has and will continue to improve. However, much like owning a vehicle, there are aspects that consumers can control (a flat tire, windshield wiper replacement, body scratches) and others that need the knowledge and experience of a handyman (oil change, broken A/C, anti-lock brakes problem). The objective of this venture should be to provide a secure arena for common users to inquire on how to "change a flat tire" or "fix a key scratch"-these can be handled efficiently without invoking an IT expert. When that "Check Engine" light comes on, it's best to consult with an auto technician, a source of experience and genuine feedback. What are your thoughts on using software such as SlimCleaner? Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT NewsMrChess51mrchess51@yahoo.comWell, Microsoft is thinking about the same sort of technology. Go readup on windows intune. I personally believe with a little training and I mean little,a tool like this can save a consumer tons of money. Users aren't like what they used to be 5-10 years ago. They aren't brainless. Besides what other choices does a consumer really have. Use a "geek" service and pay 150 bucks. or read a little, learn a little and become more inteligent. Utilizing your reference. I believe a non mechanic can figure out how to change the AC in a car. ITS EASY! go look at youtube for all the examples on how to do it. With a little inititive, some digging anything is possible! technology has changed the world. Learn how to leverage it...0Largest Patch Tuesday for Windows UsersLargest Patch Tuesday for Windows UsersLargest Patch Tuesday for Windows Users We've seen some <a href="/switchfast-blog/2010/4/13/another-heavy-tuesday-%E2%80%93-critical-patches-from-microsoft,-adobe.aspx" target="_blank">busy patches in the past</a> but, with 14 bulletins, the latest Microsoft security advisory speaks to some serious security vulnerabilities. To be exact, there are 34 serious security vulnerabilities, including holes in Internet Explorer, Microsoft Windows, Microsoft Office, Silverlight, Microsoft XML Core Services, and Server Message Block, <a rel="nofollow" href="http://www.zdnet.com/blog/security/microsoft-drops-record-14-bulletins-in-largest-ever-patch-tuesday/7097" target="_blank">according to ZDnet.com</a>. Eight of the bulletins are pegged as "critical" due to the risk of remote code execution attacks, and six are rated as "important." Of the 34 flaws, 14 are critical, the highest threat ranking, 17 are important, and 3 are moderate. As <a rel="nofollow" href="http://www.computerworld.com/s/article/9180505/Microsoft_delivers_monster_patch_batch" target="_blank">noted by Computerworld.com</a>, the August patch is the "biggest ever by number of security bulletins, and equaled the single-month record for individual patches." The numbers are certainly overwhelming, and even researchers disagree on which vulnerabilities should be given priority. One researcher likens the Office 2007 critical fix to a drive-by, explaining that "the vulnerability delivered via e-mail wouldn't even require a recipient to open an attachment." Another researcher expresses his concern for the media-related updates, pointing out that the market for media and social media relies heavily on video data, where a pair of bugs in two codecs have been labeled as a critical fix. This patch was preceded by an emergency patch last week which covered a critical Windows vulnerability that was being exploited by malware, <a rel="nofollow" href="http://news.cnet.com/8301-27080_3-20013210-245.html" target="_blank">according to CNET.com</a>.   <a rel="nofollow" href="http://i.i.com.com/cnwk.1d/i/tim/2010/08/10/PatchTuesdayAug2010.png?tag=mncol;txt" target="_blank">Hit this link</a> for a visual diagram of deployment priority based on severity rating, exploitability, and affected range of products. While security remains an important issue, all business users could use an added pep in their browser step. When it comes to Internet Explorer, you probably witness slow run times at startup or when opening a new tab/window. Microsoft has moved to increase productivity by recently providing tools to dramatically improve performance based on what add-ons can be cut off by the user. What are the add-ons causing most of your speed frustration? Winamp Toolbar (ver.5), AVG Safe Search IE Add-on (ver.9), and SweetIM Toolbar (ver. 3) can each take about 1 second to initialize. Here's the steps to disable pesky add-ons, <a rel="nofollow" href="http://www.bnet.com/blog/businesstips/speed-up-internet-explorer-by-identifying-slowpoke-add-ons-microsoft-names-names/8483" target="_blank">courtesy of bnet.com</a>: <ol> <li>Click Tools, and then click Manage Add-ons</li> <li>Browse the list. You can see the time it takes each add-on to load</li> <li>When you see an add-on you want to eliminate, click Disable</li> </ol> Remember to take these security patches seriously-now that Microsoft has released this information, hackers will quickly adapt the code and start utilizing it for malicious means. Get your software upgraded and backed up to save your company from unnecessary down time.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT,IT Newscolinhugegrandpa@gmail.comhttp://www.linksoflondonpretty.com/ thanks for sharing the info dermal fillers melbournedeepikasnv@gmail.comhttp://www.div.net.au/index.php?page=proc-dermalfillersYou got fantastic nice ideas there. I made a research on the topic and got most peoples will agree with your blog.online finance coursesdeepikasnv@gmail.comhttp://www.kaplanprofessional.edu.au/Financial_Services/Postgraduate_Education/MAFUseful info and excellent design you got here! I wish to thank you for sharing your ideas and putting the time into the stuff you publish! Nice job!0Link Building and its Basic Function: Getting FoundLink Building and its Basic Function: Getting FoundLink Building and its Basic Function: Getting Found Every small business has a unique product or service to offer and in some cases a truly beneficial addition to the cultural landscape. Creating or providing consumers with a distinct perspective is only the first step in becoming a successful enterprise. For your items to take off, they first have to be noticed. Small businesses rely on cost-effective marketing techniques including word of mouth and client referrals. While these are great business builders, they will rarely maintain a consistent base growth and sooner or later your company will level out or even decline in sales. Getting involved in multiple marketing channels is important in fortifying a solid lead-generation strategy and pushing your brand into the scope of potential customers. The internet allows small businesses from around the world to get noticed on the same stage with the likes of big brands. While this presents a brand-loyalty challenge, the beauty of the internet is that every user has the ability to build a business from the ground to the top of Google search pages. In order to do this, potential customers must be able to find you-Google or no Google. Link building is a critical technique that gets you "noticed" online. From an SEO perspective, link building helps increase important keyword search terms aimed at pushing a small business to the top of a certain search query. However, let's ignore search engines and their incredible contribution to online browsing for the next minute or so. What does link building REALLY do besides helping your small business achieve Google first page status? A web browsing competition held in Germany explains on a very basic level the importance of link building. This event, called Trailblazers, summons die hard web surfers to "surf the classic way from Amazon to pirate bay," according to a <a rel="nofollow" href="http://gizmodo.com/5608658/a-web-surfing-contest-with-no-keyboard-and-no-google-allowed" target="_blank">Gizmodo write up</a>. Armed with only a browser, mouse, and plenty of experience maneuvering through website links, the participants were given a beginning point and an end URL that needed to be reached exclusively through clicking on established links. For example, one of the challenges was starting at web.mit.edu and ending at icanhascheezburger.com. The fastest internet surfer (referring to the most efficient use of links) comes out victorious. So what does this have to do with small business and link building? Simple-in a world without search engines, the most effective way to be seen is inbound links from outside web pages. Your small business website is an island that needs to build as many bridges to relevant websites where an established user base can find the easiest route to your site-a link. An online user can be one step (click) away from entering your store (website), but they need an entrance (a link). Here are a few tips on building connections so potential customers can find you online: <ul> <li>Build and balance a diverse set of inbound links. Whether by bridge, boat, or plane, there are multiple ways to arrive on an island. Likewise, inbound links can be in the form of link exchanges, guest posts for relevant blogs, or comments on related articles. Relying heavily on one form of link building will only attract a certain group of online users (i.e. the frequent flyers, the sea farers, or the land-locked tourists).</li> <li>Concentrate on content - both in link creation and link building. In the beginning, genuine content should spawn the creation of a link. In the end, that link should be shared with other deserving online content locations. Inbound links are more effective on sites that produce similar content and a positive reputation. There are plenty of website scams out there - avoid these dark places, as internet folks frown upon these sites and any of their associations.</li> <li>Monitor your link locations. Once you've started building links, watch where your links are popping up and being used. Many sites like to steal and use your content without citing a source - make sure your link follows your content. Finding an appropriate site can lead to other valuable websites where your link could benefit from being broadcasted.</li> </ul>   Check out more helpful tips from SearchEngineWatch.com <a rel="nofollow" href="http://searchenginewatch.com/3641205" target="_blank">here</a> and <a rel="nofollow" href="http://searchenginewatch.com/3635894" target="_blank">here</a>.   Until next time - Matthew Hymel     Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketing0Small Businesses Get 55% More Traffic With a BlogSmall Businesses Get 55% More Traffic With a BlogSmall Businesses Get 55% More Traffic With a Blog Many small businesses have first-hand experience in building a successful, productive blog for their respective fan base, but others have doubted the effectiveness of such an execution. The problem for most small business owners is finding legitimate statistics on the positive effect of blogging. Over at Hubspot.com, author Rick Burnes wondered the same thing and set out to get some definitive answers. He wanted to know how good blogging is for small business. To accomplish this, he examined 1,531 HubSpot customers, primarily small and medium sized businesses, with 795 blogging and 736 without a blog. Overall, the <a rel="nofollow" href="http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx" target="_blank">data produced three key stats</a>: Blogging companies averaged 55% more website visitors. Web traffic is important in converting leads to sales and contributes to the general popularity of your website. A blog allows you to focus on certain keywords and topics that will attract your target audience and build your keyword strengths for search engines. Blogging companies had 97% more inbound links. Creating a blog means creating more unique content for your company, an opportunity that some small businesses struggle with. With more content means the growth of inbound links, the key to ranking high and getting found among search engines. Blogging companies had 434% more indexed pages. The quality of your content will attract your targeted users while the consistent creation of content will benefit your chances of being found. Building quality and quantity is the key to establishing a successful blog - blog well, blog often. These statistics should get small business owners excited - blogging is another marketing opportunity that is generally cost effective and easily manageable. Online business will only get more difficult as more small businesses plan on establishing some type of presence to lure the online community. A blog can be created for many reasons including company updates, business insights, or news around the industry. Whatever the reason, at least give blogging a chance and make it your own! HubSpot.com offers its <a rel="nofollow" href="http://blog.hubspot.com/blog/tabid/6307/bid/6240/How-to-Create-a-Successful-Business-Blog-in-Minutes.aspx" target="_blank">five steps to starting a successful business blog</a>: 1) Pick a blogging service 2) Host your blog on your main site 3) Consider your ideal site visitors 4) Brainstorm keywords related to your business 5) Write your first blog post   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketingcolinhugegrandpa@gmail.comhttp://www.linksoflondonpretty.com/ thanks for sharing the info 0The Best Kind of Complaint? RIM Fights for Its 'Too Secure' NetworkThe Best Kind of Complaint? RIM Fights for Its 'Too Secure' NetworkThe Best Kind of Complaint? RIM Fights for Its 'Too Secure' Network Research in Motion, the company behind the business-oriented mobile phone Blackberry, find themselves in a sticky situation in regards to their established Blackberry messaging services. Saudi Arabia has voiced its concerns over Blackberry's encrypted services and has requested Research in Motion, RIM, to provide them access to users' confidential data. The Saudi Arabian government believes that the encrypted services disrupt their ability to monitor conversations in regards to protecting "national security." It's not only Saudi Arabia either-United Arab Emirates, Indonesia, Lebanon, Egypt, and Kuwait have also voiced their opposition to RIM and their intentions to block the network altogether by the beginning of October. RIM has <a rel="nofollow" href="http://news.cnet.com/8301-1035_3-20012749-94.html" target="_blank">held its ground</a> despite the call to release user data. CEO Michael Lazaridis has been emphatic about his company's position, stating that "no one, not even the company itself, can access the data or disclose the encryption key." He also noted that "everything on the internet is encrypted, this is not just a Blackberry-only issue." Lazaridis is not without support-U.S. Secretary of State Hillary Clinton has stated that <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052748703748904575411440424573132.html" target="_blank">she will assist</a> in resolving the issue, saying they will "pursue both technical and expert discussions as we go, taking time to consult and analyze the full range of interests and issues at stake." Reporters Without Borders, an organization which promotes free press and human rights worldwide, <a rel="nofollow" href="http://en.rsf.org/saudi-arabia-research-in-motion-under-pressure-06-08-2010,38100.html" target="_blank">wrote</a> to Lazaridis "urging him not to yield to pressure and to guarantee data confidentiality." According to a report from the organization, the United Arab Emirates is ranked as a "country under surveillance" and Saudi Arabia is ranked as an "enemy of the internet." It is believed that Saudi Arabia <a rel="nofollow" href="http://www.engadget.com/2010/08/06/blackberry-messaging-shut-down-in-saudi-arabia-users-feel-early/" target="_blank">attempted</a> for a short time to cut off service and follow through on its threats to block Blackberry messenger services. However, after a few hours of reported BBM network failures, the service returned to full form, according to Engadget sources including Yahoo! News. This international spat brings an important issue to the spotlight-When does a legitimate security concern outweigh the right of free use and access? Or vice versa? And on what basis is "security concern" and "free use" determined? For Blackberry, a business-centric mobile brand, the need for communications and data security becomes more of an issue than with other consumer-oriented mobile devices. A plethora of entrepreneurs, professionals, mobile employees, and small businesses utilize RIM's solid interface and enterprise features. Handing private communication data to international governments would defy the very existence of RIM's product-a secure, useable mobile enterprise utility.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Mobile Enterprise0As IT Hiring Continues to Improve, What Kind of Skills Are Companies Demanding?As IT Hiring Continues to Improve, What Kind of Skills Are Companies Demanding?As IT Hiring Continues to Improve, What Kind of Skills Are Companies Demanding? Unemployment may still be at high numbers but jobs within the Information Technology sector are opening and filling up. According to a <a rel="nofollow" href="http://www.computerworld.com/s/article/9180202/IT_hiring_continues_to_improve_surveys_show?taxonomyId=14&pageNumber=1" target="_blank">Computerworld.com article</a>, 71% of professionals in charge of hiring or recruiting for technology positions "expect to add more employees in the second half of the year than they did in the first," while over half expect this number of new employees to be 10 or higher. Manpower isn't the only growth segment-in a most recent CDW study, spending for hardware and software is expected to increase, signaling an unofficial rise from the "Great Recession," as the article alludes to. The data also shows that "the hiring plans follow more directly on the heels of spending unlike past trends of increased IT spending followed by increased IT hiring." IT workers are enjoying a 5% unemployment average while the national average sits at 9.5%. While many technology jobs are opening, those already holding a stable IT position can work comfortably as 72% of corporate respondents from the latest Dice Report say that" they do not expect any layoffs at their companies in the next six months." With the data showing improvement, what sectors are seeing the most demand? According to a <a rel="nofollow" href="http://www.networkworld.com/news/2010/080510-wall-street-tech-skills.html?page=1" target="_blank">Networkworld.com article</a>, financial firms are heavily recruiting for programming and database expertise. Accompanied with operation system skills, these employees will help to "keep real-time banking and trading systems up and running," an area also advancing slowly out of the recession. While most of the overall recruitment activity is high among cities like New York, San Francisco and Chicago, you will start to see the demand for elaborate skill sets trickle down from large corporations to small and medium enterprises. One of the skills being sought is IT system risk evaluation and project management, two large knowledge bases that small businesses need for efficient growth and smooth operations. For a time now, small business owners have effectively battled the effects of poor economic activity and prepared for efficient technology spending. Once corporations and Wall Street businesses begin showing signs of economic growth, small businesses will witness further consumer spending and open opportunities to adapt further cost-cutting solutions. Technology is leading the way in the fight to break the recession while small businesses have the most experience in successfully overcoming it. Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0Windows 7 Security Features for Small BusinessesWindows 7 Security Features for Small BusinessesWindows 7 Security Features for Small Businesses We've noted that businesses are generally <a href="/switchfast-blog/2010/3/17/businesses-begin-the-windows-7-migration.aspx" target="_blank">willing and excited</a> about migrating to the newest Microsoft OS, Windows 7. Both consumers and enterprise have adopted the newest OS as a significant upgrade, whether on a user interface or performance level. Whatever the case, small businesses have quickly embraced the upgrade and have been quite pleased with the transition. One thing that Windows 7 addressed that haunted Windows Vista and XP users was security and network vulnerability. Without sacrificing ease of use, Windows has continued to improve with features and enhancements for user control relating to business. In an <a rel="nofollow" href="http://www.computerworld.com/s/article/9179749/Five_Windows_7_security_features_that_businesses_need_to_know_about?taxonomyId=125&pageNumber=1" target="_blank">article from Computerworld.com</a>, writer Logan Kugler outlines five security features that "businesses need to know about." Here they are with some details and recommendations: Multiple Active Firewall Profiles. Even the small changes can make a significant difference for businesses. Windows 7 offers separated firewall protocols for public, private and domain connections. For example, your home network (Wi-Fi) may be considered a private network and therefore trusted more than a public network. No log in identification is needed in this case, and you can adjust what each network (private or public) can access in regards to file and printer sharing. While your private network is trusted, a domain network would require some type of authentication. Windows Biometric Framework. Decades ago, this technology was found only in science fiction texts. Today, as fingerprints readers become more popular, biometric data and feedback has become an important and useful security tool. The article points out that Windows Biometric Framework may draw more interest from developers, businesses can use the fingerprint security to allow computer and domain log-in, storing up to 10 unique fingerprints (in case one or more fingers are altered from injuries). BitLocker To Go. BitLocker on Vista allowed businesses to encrypt hard drives in the event that any individual may try to gain access to valuable information from a stolen or lost piece of technology. Now, BitLocker To Go protects external drives which include "pocket-size hard drives and tiny flash drives." The decryption process requires a user-selected password or, if businesses opt, a smart card with the ability for multifactor authentication. This software exists solely on Enterprise or Ultimate editions of Windows 7 but once an encrypted drive is created it will be readable and writable via any Windows 7 computer. AppLocker. The talk of the (mobile) town has always been the use of effective enterprise apps. IT managers, however, struggle with "maintaining a stable user system (while) preventing malware and protecting the integrity of the network". The feature known as Software Restriction Policies handled these duties in previous versions but caused more time-consuming work for IT workers. The addition of Publisher Rules in AppLocker relies on "info in a program's signature certificate, which more and more applications have today." These rules can define more detailed operations and still apply to specific users or user groups. DirectAccess. Dubbed a "next-generation" replacement for VPNs, according to the article, DirectAcess permits users to connect directly with future servers. For end users, this is smooth sailing - the device automatically creates a secure connection to the network when attempting to connect to the Internet. From an IT standpoint, this facilitates better management and updates since the user does not have to be directly using corporate resources for a connection to be established (some mobile workers may not access a VPN for a period of time). While these are only five new features supporting the efforts of Windows 7 migration, there will be more to come as Microsoft receives feedback from its growing user base. Got any useful security features or account control features that you use for Windows 7? Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT0The 4 Main Ingredients for Small Business Online SuccessThe 4 Main Ingredients for Small Business Online SuccessThe 4 Main Ingredients for Small Business Online Success The internet has become an avenue of economic opportunity for businesses all over the world. The truly fascinating aspect of the World Wide Web is that any individual can access or penetrate a target audience. As the world begins to adapt the internet as a necessity (or even a right), business standard will evolve with all the opportunities provided by this massive communication arena. The excitement and opportunity can be overwhelming to small business and entrepreneurs - with larger companies dominating a large chunk of online audience, how is it possible to compete against corporate resources? Yet again, the internet allows any product, brand, service, or company to have a voice and create its own reputation among listeners. While corporations build with strength in resources, small businesses use a more innovative approach to fortify a stable online presence and maintain a credible, efficient line of business. Even with examples of <a rel="nofollow" href="http://mashable.com/2010/06/02/small-business-social-media-success-stories/" target="_blank">small business success stories</a> online, some small business owners are hesitant about the investment in online ventures. Before deciding which social media platform fits your personality best or which profile picture you want to use, make sure you have these 4 ingredients before making any small business online effort: Audience. This isn't a general audience - Everyone knows that the internet has millions of users and this number will only increase with easier access and affordable hardware. However, is YOUR audience using the internet? Is YOUR product or service being looked for online? For almost all cases, this will be a yes - the internet has turned into a "tool for search," in which search engines and social media have dominated what content is worth viewing. Content. Once you've established that an online market is present, what are you bringing to the table? Internet users tend to have short attention spans, which is why more than ever your content needs to be relevant and engaging. No matter how large or small your market, content is king. Users believe and trust in genuine online content, not just self-endorsements. An audience needs an incentive online just like any customer approaching a street of local restaurants - the outside of the building doesn't have to look dazzling if the menu is fantastic. Web Strategy. The web is a big place - so big in fact that finding content would be a hassle if it weren't for search engines. From optimizing a web site to Search Engine Marketing (SEM), small businesses struggle with understanding the investment in marketing their content. Because the web is ruled by search engines defining and ranking content, this is where your majority audience will reside and this is where you should aim. If you had to look at it this way, Content is King and Link is Queen. Without a strong presence around the web (and a site optimized for your targeted consumer), your audience either won't find you or won't interact with you. Patience & Maintenance. Every small business understands the power of perseverance and patience. As an entrepreneur, your innovations can help distinguish your company from the regular scene, but several executions will hit and miss before you finally find the right marketing avenue for your small business products. This holds true for online - Google won't recognize you as the "next best thing" overnight. With a strategic online plan and powerful, engaging, relevant content, it is only a matter of time before the mountain ahead seems like a mere speed bump. Don't be afraid to innovate and renovate as most small businesses have the ability to change the landscape of internet business.    Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketingadvertisement and marketingdineshdrp2000@gmail.comhttp://boostall.com/promotion-stratagies/seo-consultation-is-not-a-one-time-jobthis amazing information.0Internet Explorer Gains Market Share, Privacy CriticismInternet Explorer Gains Market Share, Privacy CriticismInternet Explorer Gains Market Share, Privacy Criticism There's been some jostling among browsers for market share and over the last few months Internet Explorer has come up on top in terms of growth. According to the latest statistics from Net Applications <a rel="nofollow" href="http://mashable.com/2010/08/01/ie-firefox-july-browser-market/" target="_blank">via Mashable</a>, Microsoft's IE has taken 1% of the market share since May, growing from 59.75% to 60.74%. During that same time, Firefox has seen its share drop almost 1.5%, from 24.32% in May to 22.91% in July. Not only does this reverse a trend that saw IE lose 5% of the market share over 7 months (Sept 2009 to March 2010) but it reveals users are slowly coming back to Microsoft's browser of choice. While the news of IE6 severely crippled the brand, IE 8 and the news of IE 9 (superior hardware-accelerated speed, strong support for open standards) have got IE fanboys and fangirls happy again. IE's growth may be a positive sticking point, but the community is abuzz because of other news relating to the browser market share leader. According to a <a rel="nofollow" href="http://news.cnet.com/8301-10805_3-20012343-75.html?tag=reddit" target="_blank">CNET.com article</a>, "efforts to build Microsoft's IE 8 with more robust privacy settings were stifled by the needs of online advertisers to track user activity." This information originated from a <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052748703467304575383530439838568.html?mod=WSJEUROPE_hpp_LEFTTopStories" target="_blank">Wall Street Journal story</a> that talks about the "internal heated debate" between privacy-centered tools or advertiser-friendly implementation. User privacy has always been at the center of Microsoft's browser innovations. This merely proves how sophisticated the industry of online advertising is and how difficult it is to balance user-generated information while pleasing the advertising companies. With their recent acquisition of Web ad vendor Aquantive, executives at Microsoft thought the tighter privacy intended by developers would "hinder the tracking needed for online advertising." In the end, IE8 now simply offers a setting called InPrivate Filtering, where users can "tweak to manually turn off blocking for specific Web sites." The problem (and annoyance) with this solution is that it must be activated every time you launch your browser. Is there a middle ground when it comes to user privacy and information for advertisers? IE 8's development manager stated that "the web is fundamentally an information exchange" - who decides what information should be sent along and what data exists solely for the user?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0Volunteering with A.C.T. – Assurance Cares TogetherVolunteering with A.C.T. – Assurance Cares TogetherVolunteering with A.C.T. – Assurance Cares Together On July 7th, we helped with the Special Olympics Tennis Tournament in connection with Assurance Agency's Assurance Cares Together (A.C.T.) volunteering initiative. A.C.T. is an organization that Assurance Agency created to offer its employees (and now us!) the opportunity to volunteer for some great causes. We are happy to show you some photos and walk you through our fantastic day! We arrived at the event on Wednesday morning ready to embrace our tennis knowledge (or lack thereof)... <img src="/media/74294/P1030268_500x375.jpg" width="500" height="375" alt="P1030268.JPG"/>   We met a lot of fantastic volunteers as we signed up - everyone was excited and eager to lend a helping hand! <img src="/media/74300/P1030179_500x375.jpg" width="500" height="375" alt="P1030179.JPG"/>   We met all the participants... <img src="/media/74306/P1030221_500x375.jpg" width="500" height="375" alt="P1030221.JPG"/>   Took some time for photos... <img src="/media/74312/P1030209_500x375.jpg" width="500" height="375" alt="P1030209.JPG"/>   <img src="/media/74318/P1030212_500x375.jpg" width="500" height="375" alt="P1030212.JPG"/>   and the matches were underway! <img src="/media/74324/P1030253_500x375.jpg" width="500" height="375" alt="P1030253.JPG"/>   <img src="/media/74330/P1030261_500x375.jpg" width="500" height="375" alt="P1030261.JPG"/>   In the end, there were lots of winners... <img src="/media/74336/P1030234_500x375.jpg" width="500" height="375" alt="P1030234.JPG"/>   and the event was a success! <img src="/media/74342/P1030270_500x375.jpg" width="500" height="375" alt="P1030270.JPG"/>   Thank you to Assurance Agency for providing us with this great opportunity. Also a big thanks to Carrie Pitts for providing photos from the event--we look forward to more Assurance Caring Together events!   - The Switchfast Team Chicago Small BusinessJanetjanettwokay@yahoo.comLoved the photos. Thank you for sharing. It looks like everyone had a great time.0President Obama Promotes the Power of Small BusinessPresident Obama Promotes the Power of Small BusinessPresident Obama Promotes the Power of Small Business Large corporations may be battling through economic shortcomings and political criticism, but the small business industry has taken off as a prime source for economic revival. If you have any doubt about the influence of small businesses on America, just ask the government's primary small business supporter: President Barack Obama. The President of the United States, according to a <a rel="nofollow" href="http://www.boston.com/news/nation/washington/articles/2010/07/29/obama_presses_for_small_business_bill/" target="_blank">Boston.com article</a>, made another attempt at swaying the Senate to "ditch its partisan mode long enough to pass a package of tax cuts and loan relief for small businesses." Not only does he preach the power of small business, but he practices it as well. The President held a talk at Tastee Sub Shop in Edison, N.J., a tiny one-story building meant to "serve as the essence of the American small business." Later on in the article, President Obama reiterated his views regarding aid to small businesses: "Helping small businesses, cutting taxes, making credit available... This is as American as apple pie. Small businesses are the backbone of our economy. They are central to our identity as a nation-they are going to lead this recovery." The United States isn't the only country investing in the success of small enterprise. The government of Canada, with the commitment from Canada's Economic Action Plan, recently contributed over $750,000 to support "innovative research and development projects that will assist in developing high-tech solutions for global markets." <a rel="nofollow" href="http://www.marketwatch.com/story/government-of-canada-invests-in-innovative-small-and-medium-sized-firms-2010-07-22?reflink=MW_news_stmp" target="_blank">According to the article</a>, the Economic Action Plan has provided $200 million over the last two years to support innovative Canadian firms. The motivation behind Canada's Economic Action Plan is to "help SMEs develop technologies and successfully commercialize them in a global marketplace... also, to provide science and technology expertise to SMEs." While government supports small business growth, no one is more excited than the small business entrepreneurs. In the annual NYSE Euronext CEO Report, taken from <a rel="nofollow" href="http://www.marketwatch.com/story/ceos-of-small-and-medium-enterprises-are-more-optimistic-about-growth-prospects-than-heads-of-larger-companies-according-to-the-annual-nyse-euronext-ceo-report-2010-07-26?reflink=MW_news_stmp" target="_blank">Marketwatch.com</a>, CEOs of small and medium enterprises are "the most bullish about their growth prospects through 2011," citing that 4 in 10 (38%) small business CEOs expect "significant growth within their companies." A quote from Global Managing Director of Opinion Research Corporation Jeff Resnick sums up the new findings: "Innovation and entrepreneurship have always been the key ingredients for the success of emerging business." Are you seeing the same enthusiasm and promise throughout your local small business community? Are there signs that the economic turnaround may already be happening on a micro level?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business04 Reasons Why Small Businesses Should Build Local SEO4 Reasons Why Small Businesses Should Build Local SEO4 Reasons Why Small Businesses Should Build Local SEO Small business owners know the importance of effective marketing. They also know that the notion, "if you build it, they will come," doesn't apply to small enterprise success. With an economy driving individuals to pursue local or small business opportunities, there are several cost-effective ways to reach out to potential consumers. Whether it's email marketing, telemarketing, or promotional marketing, a small business owner would be missing a valuable opportunity if he or she does not have an internet presence. Not yet labeled "traditional," many companies have proven their worth solely on the internet and small businesses of all industries have benefited from the potential customer avenue. Similar to a physical store, building a small business website represents your brand but doesn't market itself beyond where it stands. On the web, individuals utilize search engines for queries. Although this is not the only way users can find your website (directories, for example), the industry of search has grown competitive and valuable as everyone on Earth needs a tool to help them find what they're looking for. When it comes down to it, search engine optimization becomes a critical marketing objective. Your small business needs to be seen and your potential user base wants to find you. Here are 4 reasons why your small enterprise will benefit from focusing on local SEO through search engines like Google: Search engine competition on a national (or global) scale will be plentiful. No doubt, the number of businesses now available to the billions of people across the globe is enormous. Depending on your products and services, you may be looking at some heavy competition, whether it's local, regional, national, or global. The strategies behind an SEO setup will help to pinpoint your ideal audience and pull in customers that are looking for exactly what you provide. With a bigger audience comes a larger competitive landscape. To emerge as the leading company within your business, a quality small business SEO strategy can help distinguish yourself apart from generic corporations. Search engines are beginning to prioritize local results. Google understands that users want the simple, best resource in front of them. When utilizing search on maps, users can get visual feedback (along with social reviews) in regards to how accessible your service is. This goes for search in general, as a request for "Karate" will differ in results from "Chicago Karate." The geo-specific search terms with provide geo-specific results. Small businesses that focus on certain areas or cities can hone this strategy and focus on the consumers that are really looking for them! Your online presence is not just experienced in a desk chair. Although SEO can drive more traffic to a website, the evolution of mobile internet access has pushed the notion of local search. More than ever, users are looking for "information now, based on where I am now." A small business can benefit from being the first few businesses on a search page when it comes to mobile users identifying potential solutions. Because mobile internet search works similarly to overall search, a strong online presence accompanied by an interest in mobile access can take a small business well-above most of its competitors. Never underestimate the power of a physical community. Building a website, communicating with social media, using online deals - these are all effective in fortifying a lucrative small business, but don't forget to look around. Learn from the business established to your left and right. Small businesses more than ever are coming up with innovative ways to reach potential customers and these means aren't necessarily broadcasted. While the World Wide Web takes pride in housing an immense amount of information, it will never replace the actual communication process between two like-minded individuals. Certainly, the power of community (your physical community) can influence your company's growth and success.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Chicago Small Businesssuchmaschinenoptimierung schweizmillerleonard24@yahoo.comhttp://seosuisse.ch/Such a nice comprehensive overview on SEO marketing. I enjoyed reading this post.0Firefox Impresses Users with Interface and Security UpdatesFirefox Impresses Users with Interface and Security UpdatesFirefox Impresses Users with Interface and Security Updates While Internet Explorer sits on top of the browser share and Google Chrome embraces its momentum, Mozilla's Firefox browser could potentially lose ground in the <a href="/switchfast-blog/2010/7/8/firefox-4-beta-shows-off-improved-interface,-still-not-quite-speedy.aspx" target="_blank">competitive landscape</a>. However, they are doing their best to prove why their user base (and prospective users) continues to rely on Firefox for web viewing entertainment and operations. Aside from the announcement and introduction of Firefox 4 Beta, Mozilla has been flexing its usability muscles once again. This time, they have effectively created a tab management feature, an area that is in desperate need of innovation. The new function provides a full visual display of tabs, similar to viewing files or folders on a desktop monitor. You can watch the full video of the Introduction to Firefox's Tab Candy <a rel="nofollow" href="http://vimeo.com/13560319" target="_blank">here</a>. For those who used the alpha download, the feedback has been nothing but praise and excitement. Here's what some notable websites have said: <ul class="unIndentedList"> <li><a rel="nofollow" href="http://lifehacker.com/5595027/firefox-tab-candy-organizes-your-tabs-in-groups-looks-excellent" target="_blank">Lifehacker</a>: "Another favorite feature is that Tab Candy effectively collapses different windows inside of one, so when you're looking at one group, your others are waiting inside the switching interface. Sure you can open a new window if you need multiple Firefox windows open at once, but most of the time you don't need the extra clutter. We've just started playing with Tab Candy, but so far we're loving it."</li> <li><a rel="nofollow" href="http://techcrunch.com/2010/07/23/firefox-tab-candy/" target="_blank">TechCrunch</a>: "Firefox just perfected the tab browsing -- for those who don't use a Mac, basically these features allow you to zoom out and get a bird's-eye-view of all your windows (or tabs, in this case) that are open - and you can also arrange open windows (or again, tabs, in this case) in certain spaces so they're clumped together. This allows you to more easily find what you're looking for with so many tabs open."</li> <li><a rel="nofollow" href="http://gizmodo.com/5595017/with-firefoxs-tab-candy-feature-well-finally-achieve-tab-nirvana" target="_blank">Gizmodo</a>: "I never would have thought that an improvement in tab technology would have me fist-pumping in front of my computer, but this video preview for Firefox's forthcoming Tab Candy feature, which spatially organizes and groups tabs, really has me jazzed."</li> </ul> The new tab interface looks to improve work efficiency within one window, as tab 'overhauls' have become more and more common. This simple yet elegant implementation will change the way users experience the plethora of information accessed on a daily basis. While Firefox takes pride in its user interface, security and add-ons are important in attracting businesses away from the likes of Internet Explorer. According to an article from <a rel="nofollow" href="http://www.appscout.com/2010/07/https_everywhere_for_firefox_e.php" target="_blank">AppScout.com</a>, thanks to the Electronic Frontier Foundation (EFF), a new extension for Firefox will "enable HTTPS on sites that support it, and uses it by default when you visit." This extension, called HTTPS Everywhere, "doesn't encrypt all of your web browsing, but it is one way to make sure that data sent and received from some of the Web's most popular sites is encrypted." While HTTPS may look more familiar when accessing online bank accounts, sites like Google, Facebook, Wikipedia, and others have adapted the protocol as a simple (but not end-all) execution to further protect their users. What browser does your business prefer? Is this chosen by your company or your users? As Firefox continues to improve its platform, how will Chrome and IE respond?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet NewsMagda Maslowskammaslowska@gmail.comhttp://hauteslides.comI'm a freelance designer and use Firefox on both my Mac and PC computers. I've been using it for years instead of IE and by the time Chrome came out, it was already too late for me. The only time I use IE or Safari is to download Firefox after I format my hardrives. The main feature I have loved about Firefox are Xmarks and Delicious widgets. advertisement and marketingdineshdrp2000@gmail.comhttp://boostall.comwow what a interesting post ,0Increase in IT Spending Points to IT InnovationIncrease in IT Spending Points to IT InnovationIncrease in IT Spending Points to IT Innovation While the debate on stimulating economic turnaround continues, one industry is already returning to form. According to a <a rel="nofollow" href="http://www.cio.com/article/600114/Forrester_2010_IT_Spending_Still_Looks_Strong"> report from Forrester</a>, "U.S. IT goods and services spending will jump 9.9 percent in 2010, compared to 7.8 percent growth worldwide." Not only is this number encouraging, but it represents a 1.5 percent increase over Forrester's last estimate in April for U.S. spending (global growth remained constant). So what's the story behind these numbers? Forrester suggests that growth is because "the U.S. is entering an innovation cycle marked by adoption of new technologies." The article points out HP's latest contract renewal with General Motors for $2 billion as a sign of their "large deal appetite." While insufficient data was available to include telecommunications services in the report, lead analyst Andrew Bartel summarizes his opinion based on the findings, noting that "communications equipment purchases are looking up, especially for enterprise and small and medium-size business (SMB) buying; computer equipment and software will be the strongest categories." In an <a rel="nofollow" href="http://www.zdnet.com/blog/service-oriented/forrester-us-it-spending-growing-even-faster-than-we-thought/5294" target="_blank">article from ZDNet.com</a>, Joe McKendrick believes the numbers show the "pent-up demand from purchases being held off the last couple of years," when either budgets or profits had limited wiggle room. He also points out initiatives like analytics and data management that may affect the 'innovation cycle.' With more companies willing to invest in IT, the landscape will experience a period of technical innovation. An <a rel="nofollow" href="http://www.networkworld.com/news/2010/072610-it-innovation-how-to-avoid.html?page=4" target="_blank">article from Computerworld.com</a> outlines a few elements for providing an environment that sustains innovation: <ul> <li>Employees need the right to fail-it's hard to innovate when there is fear of being wrong</li> <li>From top to bottom, anyone (and everyone) within the organization should take responsibility for innovation</li> <li>Establish partnerships with other departments to communicate and articulate benefits of technology-driven innovations</li> <li>Create an area or environment for innovative ideas and experiments, one where people can test and hear various ideas</li> <li>Carving out processes and declaring ownership-promising ideas and experimental tests need facilitating roles</li> </ul> Remember to take a step back and observe whether your company can do something more efficiently. Getting caught up in the usual routine can stymie workplace innovation.   Until next time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0Apple Targets the Small Business MarketApple Targets the Small Business MarketApple Targets the Small Business Market Microsoft has seen its fair share of success recently. In a <a rel="nofollow" href="http://windowsteamblog.com/windows/b/bloggingwindows/archive/2010/07/22/windows-7-momentum-continues-175-million-licenses-sold.aspx" target="_blank">blog post</a>, the Microsoft Windows Team revealed that 175 million copies of Windows 7 had been sold, a record pace of over 7 copies sold per second. Furthermore, 16% of all PCs in the world now run on Windows 7, quite a feat for a product launched less than a year ago. While Microsoft celebrates with its fastest selling operating system in history, Apple has announced its strategy to commit to a surging industry: small business. According to a <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052748704684604575381432625378108.html" target="_blank">post on WSJ.com</a>, Apple is beginning to "boost efforts to appeal to small businesses" by hiring engineers experienced in "implementing computer systems for clients and proficient in networking hardware and server platforms." Apple's presence in the small business market has been a hit and miss-while some companies take pride in utilizing Macs and OS X, as opposed to Windows products, the pricing and on-site service availability have been sticking points in further commitments from small enterprises. Especially in a lagging economy, small business owners look for "cost-conscious alternatives." Apple will adapt a new strategy by focusing on small business growth. Traditionally a consumer product producer, Apple has witnessed growth in media, design, and other creative firms. With the success of the iPhone and iPad, it's hard to ignore the impact that Apple has made on the technology industry as a whole. In order to execute a small business strategy, Apple stores have dedicated one salesman to managing accounts with local businesses. They have also looked into recruiting a sales staff to form "a specialized team that negotiates leasing and pricing terms for business customers." Look to see similar executions throughout all of Apple's 300 locations. To further dive into their strategy, Apple has established an incentive program to "manage the growth of these new business initiatives." It is no surprise to see Apple's attention shift toward the small business sector. According to the WSJ.com article, "North American businesses with fewer than 1,000 employees are expected to spend $310.8 billion on information technology this year." To add to that, projections show a 6% increase for next year to $328.3 billion. With on-site support and possibly cheaper hardware costs, we'll have to see if small businesses take the leap from traditional Microsoft products to consumer-friendly Apple services.     Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT0500 Million Reasons Small Businesses Should Join Facebook500 Million Reasons Small Businesses Should Join Facebook500 Million Reasons Small Businesses Should Join Facebook Social media has turned into a global phenomenon as evidenced by <a rel="nofollow" href="http://blog.facebook.com/blog.php?post=409753352130" target="_blank">this week's announcement</a> from Facebook headquarters. At 500 million members, Facebook hit the halfway point to a billion users, a feat unheard of merely 5 years ago (when Facebook launched). As the internet continues to permeate all aspects of life, social media has carefully followed in its path. It's hard to imagine 500 million-to <a rel="nofollow" href="http://en.wikipedia.org/wiki/List_of_countries_by_population" target="_blank">put it in perspective</a>, it is more than the current populations Germany, Russia, France, England, Italy, Spain, Canada combined. If Facebook were its own country, it would be the 3rd largest in the world, trailing only India and China. Out of the 500 million, the United States <a rel="nofollow" href="http://mashable.com/2010/07/22/facebook-500-million-infographic/" target="_blank">claims</a> around 125 million users, or 20% of Facebook's population. According to <a rel="nofollow" href="http://mashable.com/2010/02/16/facebook-nielsen-stats/" target="_blank">Mashable.com</a>, "each American Facebook user spends an average of 421 minutes on Facebook per month, which amounts to more than 14 minutes per day; even if you lump together the time spent on Google, Yahoo, YouTube, Microsoft/Bing, Wikipedia, and Amazon, it still doesn't beat Facebook." The bulk of their user base is 18-34 year olds, making up 57% of the audience (while the 35-44 age group retains 14%). This means that at the very least 70% of Facebook users are potential small business participants or consumers. Although all 500 million reasons may not be viable, here are three motivators to start participating and interacting with these large percentages: You can have a small business with big objectives. Just because your business is small, doesn't mean your clients need to be local. The internet has opened up previously untouched avenues for small business success, and Facebook integrates the social aspect of branding and customer relations. Don't be overwhelmed by 500 million people-a small business can succeed in a big world (in fact, they could lead the <a href="/switchfast-blog/2010/6/25/hey-chicago,-you%E2%80%99re-the-next-silicon-valley.aspx" target="_blank">next technological revolution</a>). Go where the people go. The ability to market to millions of people with a couple clicks is a revolution in itself. Any business person knows that in order for your product or service to succeed, it must be seen, heard, and used. Therefore, when you hear other people say "Facebook just isn't for my business," ask them why they choose to ignore a country of possible customers bigger than the United States. While direct marketing may irk Facebook users, small businesses can use the influence of locality (and the future looks promising for local search) and word of mouth to promote themselves. Cost of Facebook: $0. Small businesses have little room in their budget for marketing. What better way to push a promotion or product through a medium that costs no money? Allocate a few hours a week to interact and experience the world of Facebook, both as a user and as a small business owner. The value in social media is the immediate connections and the relatively promising ROI from just a little online effort.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business SEO0Move Over, iPhone: 5 Reasons Android Now Works for Small EnterpriseMove Over, iPhone: 5 Reasons Android Now Works for Small EnterpriseMove Over, iPhone: 5 Reasons Android Now Works for Small Enterprise While large corporations usually depend on certain hardware manufacturers for their technology, today companies are adjusting to their employees mobile and computer preferences. With the market growing beyond Microsoft for operating systems and Hewlett-Packard for technology hardware, consumer options have turned into corporate IT nightmares-so many devices, so many alterations to protect the user and company from malicious content. After Apple exploded with the release of the consumer-targeted iPod, they entered the mobile industry with the iPhone. This product, also aimed at consumers, eventually fell into enough high-ranking hands that companies were overwhelmed with the demand to cover iPhones within their IT protection protocol. To this day, iPhones and Blackberries continue to dominate business environments, but the mobile market is evolving quickly. In fact, Google now has the fastest growing mobile OS with its popular (yet fragmented) Android platform, ranging from version 1.5, 1.6, 2.0, 2.1, and the latest 2.2.  With more consumers opting for an open-source platform, businesses both large and small may need to cover their tail when it comes to data protection and user security. Fortunately, here are five reasons why small businesses can utilize Android 2.2 as an efficient enterprise tool: Exchange Support. While users have no problem syncing their Google services with Android devices, Exchange was a different story. With the release of 2.2 (out now only for Nexus One, more devices later this year), Exchange support offers Mail, Calendars, and Contact sync. If the platform continues to gain market share, don't be surprised to see Google create a more enterprise-worthy deviation. Video Conferencing. While most people were "introduced" to FaceTime, video chatting is nothing new to the business and technology world. Now with the software and hardware widely adapted, video will become a more effective business tool and help shape the way small businesses and clients communicate. For example, product demonstrations can be streamed through the camera of one employee's cell phone straight from a client's shop. Security. One of the most important aspects from an IT department's point of view is security. While users want a flawless experience, IT specialists work hard to bring that functionality while protecting important data from leaking or malicious content from entering. In the case of Android 2.2, you can now use full alphanumeric passwords (as opposed to pattern drawing on previous versions), a big step in IT protection capabilities. Remote Management. Along with the advances in security, version 2.2 permits IT departments to control passwords and wipe devices remotely through an Exchange server. Still required for IT to function would be encryption for removable media cards and remote tracking.   Business-specific Applications. The explosion of the Android platform has been due in some part to its open-source community and the quickly-developing Android market. This week, Google launched App Inventor for Android, an application that allows anyone to build an app from scratch. While this won't turn the average mobile user into a certified developer, this reinforces the direction of Android's open system: build whatever your company needs and use it on our operating system. Small businesses could utilize application development for simple or complicated enterprise endeavors. For more information about Google Android 2.2, check out this <a rel="nofollow" href="http://www.computerworld.com/s/article/9179423/With_2.2_release_Android_for_the_enterprise_deserves_a_second_look" target="_blank">article from computerworld.com</a>.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Small Business IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News,Mobile Enterprise06 Reasons Why Your Small Business Should Maintain a Blog6 Reasons Why Your Small Business Should Maintain a BlogGo Blog About It! 6 Reasons Why Your Small Business Should Maintain a Blog Successful companies are starting to realize that the key to development and growth is respecting your consumer. The idea of honesty and transparency goes a long way for customer satisfaction and brand loyalty. Small businesses understand the importance of face-to-face communication with clients - this builds confidence and trust in both parties involved. Because of limited resources, small business owners have an extra boundary in updating clients and consumers about the company's development. Growth can occur quickly - before you know it, you're a different business than your customers remembered! The good news is there are avenues that allow small businesses to inform their clients and enthusiasts with company news and events. Starting a "blog," short for weblog, opens up an arena for more engagement, specifically with an audience that takes interest in your small business. Here are six reasons why a small business blog is a good idea: <ul> <li>Build search engine ranking. A blog can be utilized in several ways, but the content you create is unique and, most importantly, yours. This will help differentiate you from other small businesses in the industry, and search engines like Google find it easier to index your site with more content. Maintaining a stream of information on a consistent basis will work wonders for your search engine power. </li> <li>Keep your audience informed and involved. Whether your blog is located on or off your website, your blog's purpose needs to remain consistent. If you use it to share industry insights or catalog exciting moments in your company's history, viewers need a reason to view it on a regular basis. </li> <li>Unite all your small business employees. As your company grows, there's little time for team unity - keeping a blog updated with company milestones can be inspiring and beneficial for all team members involved in the small business growth. Not only do your audience members enjoy the content, but your employees strive to make better headlines! </li> <li>Share your ideas among fellow small business owners. Comparing and discussing experience in the small business industry can be helpful to companies that are in a rut. The SMB arena is one in which all entities want to see each other succeed - sharing and learning is part of the small business ownership experience. </li> <li>Maintain a timeline for the development of your company. Marking a date, headline, and details for every milestone can create a visual reminder of how fast (or slow) your success has occurred. These dates can help you later on when deciding campaign timelines or strategic changes. </li> <li>Give your small business a voice. The tone and content of a blog carries the personality of the small business through any computer screen. The subject matter and diction should reflect the mission of the company and represent a small business that knows what its audience wants.</li> </ul> Small Business SEO,Small Business Tips,Small Business Marketing0The Five Cs That Make Small Business SEO WorkThe Five Cs That Make Small Business SEO WorkThe Five Cs That Make Small Business SEO Work In the beginning, excitement and opportunity flood the minds of entrepreneurs beginning a venture into small business ownership. The very idea of making a difference in people's lives is reason enough to work hard towards a service or product dedicated to consumers. Some small businesses even start on a wing and a prayer, only to find out that a strategic game plan becomes necessary for growth and maintenance. In an owner's mind, his or her business is the center of the universe. Unfortunately, a business is only successful if it can sell its products and services. In order to do this, small businesses need exposure-either mass media or word of mouth, small business owners don't have the time or resources to run a company and promote it simultaneously. With a majority of potential consumers attached to internet devices, having a website can be a key component in drawing interest and crowds to your company. However, your "online storefront" doesn't work like physical locations-users don't notice you in passing, they actively seek you out, or you promote yourself through search engines. When it comes to building a strong small business website, here are 5 words that summarize the <a href="/web-design/small-business-seo.aspx" title="Small Business SEO">power of SEO</a>: Content. There's a reason why the internet continues to grow-people all over the world are filling servers upon servers with information. While the average user will only witness a small fraction of the internet's massive infoworld, the important part for consumers is the information that they are looking for. Building relevant content for small business websites not only helps climb the Google ladder, but it represents your company as a whole and determines whether users are satisfied or disappointed in their experience with your website. Anything from blogs to podcasts to video updates, content comes in all shapes and sizes - catering your content in an appropriate communication package can be the key in attracting potential customers from all over the internet. Connections. Where there is content, there are interested individuals. As people flood the internet with information, they connect with the users that provide the content. Just like a handshake can spark a memorable first impression, an email or instant message can build a bridge between business owners and users. These connections, both professional and personal, are important to manage and monitor, as small businesses initially rely on their local environment before focusing on a national push. Keeping in touch with a user interested in your venture can build a positive image about your brand and keep you closely connected to the user's established network. Conversations. While building connections may be important, it is the communication that defines how your small business runs. With the outburst of social media platforms, it's easier than ever to reach your potential clients online and receive real-time feedback on your products and services. While the internet provides a large quantity of information, communication between small businesses and consumers creates specific, quality data. Consistency. In order to gain any traction, SEO is done on a consistent basis. The three terms previously mentioned (Content, Connections, Conversations) require patience and persistence. Getting to the top of Google's search page doesn't happen overnight! Over time, ROI will become evident. Credibility. The need for increased internet speeds shows that the internet is growing in users exponentially. As the internet crowds converge, content, connections, and conversations need to be genuine and honest. Small businesses start from scratch when it comes to the internet-they're the new brand on the block. Don't provide any content to your users that doesn't follow your mission statement. Every web page will be analyzed and judged by users, including the engagements you make away from your site. Make sure every step you take is transparent-don't leave a potential client with anything less than a great impression. Until Next Time - Matthew Hymel     Small Business SEO,Small Business Tips,Small Business Marketing0The Human Side of Small Business – Keeping Your Employees BalancedThe Human Side of Small Business – Keeping Your Employees BalancedThe Human Side of Small Business – Keeping Your Employees (and Yourself) Balanced Business can be good or bad, surging or receding, nonexistent or overwhelming. One important goal of small business management is the ability to find motivated, hard-working individuals that represent your company's mission statement. This can be a difficult process for some small business owners-juggling a growing business with an intense job hunt. Some small businesses opt to hire within their immediate professional network to help jump-start the entrepreneur venture and save excessive hiring resources for business development. With a group of employees ready to take the business landscape by storm, you can put your management in cruise control, right? Keeping individuals happy and making money require separate techniques and plans. Here are a few pointers (and examples) of developing a workplace personality while growing a healthy small business: Focus on building individual skills and show progress on a consistent basis. Even in a small business, not every employee will experience all aspects of development. Having quarterly or monthly meetings to show employees the effects of their recent work can build confidence and workplace drive. Aside from motivating groups, individuals thrive off support from their superiors. Challenge your employees to perform above their threshold and when they reach goals, remind them of all the work it took to get from Point A to Point B. Showing is always a stronger reinforcement tool than telling. Address personalities accordingly-like business, every person needs a unique pitch. Be patient and kind to your employees. Taking the time to understand their personality quirks can benefit your "people" skill set and the small business. Concentrate on exploring and exposing a person's positive qualities while improving other areas on a personal basis. Learning to choose your words and tone can make the difference in discouraging or inspiring a small business employee. A healthy personal life means a productive professional one. In no way should your business life pry into your personal affairs. A small business, however, should provide support and comfort for its employees when a personal matter affects work ethic. Having personal connections among employees can help alleviate some stress from a personal situation and provide an "escape" in some cases. The success and management of an individual's personal life can provide the same stability in a small business environment. Altering the work schedule can provide a much-needed change in routine. During the warmer seasons, companies opt for a summer schedule, where working an extra 45 minutes a day can cut Fridays into a half day. Other small businesses offer certain work-at-home hours or extra days off. <a rel="nofollow" href="http://blogs.bnet.com/smb/?p=1301" target="_blank">Whatever the case</a>, tweaking any schedule can be good for those employees who tend to "go through the motions." Changing the perceptions of a work process can spark ideas on how to condense or renovate operations. The bottom line: people skills are important to any business. Participating in group activities inside or outside the workplace (unrelated to work objectives) can build trust, a key characteristic in small business environments. Building conversations with clients or employees teaches plenty of lessons in workplace communication efficiency. Don't just "deal with people" - take interest in others' curiosity and create a comfortable environment for people to openly express their ideas.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips0Can MS's Windows Phone 7 Make a Difference in Mobile Enterprise?Can MS's Windows Phone 7 Make a Difference in Mobile Enterprise?Can Microsoft’s Windows Phone 7 Make a Difference in Mobile Enterprise? While Apple concentrates on its newest iPhone and Google continues its search engine dominance, Microsoft has seemingly <a href="/switchfast-blog/2010/6/24/microsoft%E2%80%99s-bing,-internet-explorer-9-making-quiet-advancements.aspx" target="_blank">sat in wait</a>, quietly planning their next mission into the evolving technology industry. One of the projects introduced earlier this year, Windows Phone 7 Series (later renamed without "series" in the title, simply called Windows Phone 7), continues to build hype over the late 2010 launch. With no concrete executions, and with iPhone 4 and Google's Android surging the consumer market, can Microsoft survive the upcoming months with a product that users want? Microsoft recently attempted to target the younger teen market with their line of phones called KIN. Not only were the phones supported by a separate, specialized operating system, but critics questioned the launch timing and potential market cannibalism. An <a rel="nofollow" href="http://wmpoweruser.com/why-the-death-of-kin-is-good-for-windows-phone-7/" target="_blank">article from WMpoweruser.com</a> highlights a few positives for Microsoft in regards to Windows Phone 7: <ul> <li>Microsoft does not directly compete with their OEMs (Original Equipment Manufacturers), a lesson Google previously learned in selling the Nexus One</li> <li>One less Microsoft-supported OS - the company now can focus on Windows Phone 7 and its variations</li> <li>No internal distractions for Microsoft - look for a focused effort in providing a stable mobile experience</li> <li>KIN experience and research may apply to certain areas within Windows Phone 7</li> </ul> Aside from their internal downfalls, the market for mobile phone platforms is quickly growing and Microsoft's competitors (Apple, Google, RIM, Nokia) are already benefiting from advanced mobile operating systems. In ComScore's <a rel="nofollow" href="http://www.comscore.com/Press_Events/Press_Releases/2010/7/comScore_Reports_May_2010_U.S._Mobile_Subscriber_Market_Share" target="_blank">latest report</a> for U.S. mobile subscriber market share, Microsoft fell almost 2% over a span of three months, with 15.1% of the market back in February and only 13.2% in May. Even with these setbacks, Windows Phone 7 is gearing up to be the first step in Microsoft's mobile resurgence. News of Windows Live support from <a rel="nofollow" href="http://www.computerworld.com/s/article/9179124/Windows_Live_to_integrate_WP7_phones_PCs_Xbox_in_the_cloud_"> Computerworld.com</a> means that "upcoming Windows 7 smartphones will perform within a network of Windows 7 PCs, making the mobile experience easier and more powerful for workers and consumers." Senior VP of mobile communications at Microsoft, Andy Lees, even summarized the return: "We're back." Microsoft will focus on tying the PC, phone, and cloud together to create one fluid user experience, integrating programs like Office, Sharepoint, Zune media player software, Bing, and social networks. The emphasis will be "100% consistency" across various phone styles, no doubt an attempt to combat Android's recent fragmentation issues. For business users, the Windows Live platform along with WP7 will be critical. With their storage service SkyDrive, Microsoft will be offering 25 GB of free cloud storage within the platform for "accessing information shared between the Web and other devices." Accessing and storing e-mail, calendars, pictures, services, and other documents is an important execution for mobile enterprise users. CEO Steve Ballmer has stated that he is committed to smartphones and the debut of Windows Phone 7. At the Worldwide Partner Conference in Washingtion, according to a <a rel="nofollow" href="http://www.fiercewireless.com/story/ballmer-microsoft-isnt-giving-smartphones/2010-07-13" target="_blank">fiercewireless.com article</a>, Ballmer admitted that "people will be proud to carry (these Windows-based phones) at home" while also supporting "scenarios that enterprise IT are trying to make happen in the phone form factor." Windows Phone 7 has a lot riding on it. Since Windows 7 took the PC software world by storm, Microsoft is looking to make the same splash into mobile after months of market share decline. If Microsoft can nail this OS, look to see another major contender in the mobile enterprise market come early next year.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,Small Business IT,Mobile Enterprise0As Tech Job Demands Grow, So Does Your Small BusinessAs Tech Job Demands Grow, So Does Your Small BusinessAs Tech Job Demands Grow, So Does Your Small Business Many factors contribute to the growth and success of a small business startup: the idea, the demand, the innovation, the determination, the passion, the resources, and much more. In a struggling economic landscape, consumers turn to conservative spenders, relying more on familiar consumer experience (word of mouth) to aid in making important purchases. This gives small business a window of opportunity, and, as we've <a href="/switchfast-blog/2010/6/8/small-business-sees-rise-in-confidence.aspx" target="_blank">stated previously</a>, startups everywhere have made the best of the times. Looking at a networkworld.com <a rel="nofollow" href="http://www.networkworld.com/news/2010/050410-it-jobs-data-center-hiring.html?page=1" target="_blank">write up</a> from May, Symantec's annual study revealed that "workers are being asked to manage more systems and deal with new technologies that are being introduced" according to the director of enterprise product management, Sean Derrington. The article points out that corporations required different skills of job seekers, those that included experience in virtualization, data protection, identity systems, and cloud computing. According to Dice.com (<a rel="nofollow" href="http://www.networkworld.com/news/2010/070910-top-ten-tech-jobs.html?hpg1=bn" target="_blank">via Networkworld.com</a>), in July 2009, their job site reported 48,993 available tech jobs which included 28,713 full-time positions. As of July 1, 2010, these numbers increased to 66,672 available tech jobs which included 39,389 full-time positions. In a recent survey, Dice.com revealed the top 10 most difficult positions to fill in the IT industry. While the top three list Java, Security, and Software Developer, respectively, it is only a year ago when Virtualization sat in the top three. Instead, the presence of more virtualization technologies has pushed this skill set of the top ten most difficult to find. So why exactly are these spots vacant? Is it because nobody wants these positions or the demand is fairly specific in terms of experience and knowledge? A Dice.com spokesperson commented, saying that "HR managers and recruiters are starting to pay higher salaries for new hires - that is a result of too many openings and not enough skilled professionals for stronger areas." With an increase in IT jobs accompanied by a demand for a distinct skill set, there will be two consequences for the upcoming IT sector: 1. IT job seekers will turn to personal business or small business experience to hone their skills in a specific field of work 2. IT job recruiters will be more critical and explicit in the desired experience, leading to a more focused IT presence (which will benefit the company and reduce multiple-management roles) For a small company, IT can be frustrating without the proper resources, support, and knowledge. In order to grow at a rate that you want, the technology needs to grow with you and sport a solid foundation along the way. More companies have observed the demand for distinguished experience-don't settle for a generic IT solution when your small business needs a specialized solution.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT,IT News0How Professional Online Networking Adds to the Value of Your SMHow Professional Online Networking Adds to the Value of Your Small BusinessHow Professional Online Networking Adds to the Value of Your Small Business While most college students are learning that "networking" is an important part of today's economic upbringing, business professionals know the importance of setting a prime example when meeting with a potential client or consumer. These individuals are capable of reading expressions, deciphering body language, and hearing vocal undertones. While many sales people constantly tweak and develop the ability to move a stranger from an onlooker to a buyer, several people lack the finesse, courage, or knowledge. With the explosion of online social media, networking is a click away instead of a handshake. Communication has expanded as a whole and certain lines have been blurred between "professional" and "social" networking executions. When it comes to any professional encounter, you are representing your small business while leaving an impression, whether it's lasting or temporary. Here are few points to remember when engaging in professional communications, both offline and online: The oldest marketing trick in the book - just get out there. Business networking events, seminars, and webinars are created for like-minded individuals to share ideas and listen to others. On a very human level, we engage in communication to be inspired, informed, or involved. When it comes to business, going to a 5 person or 50 people networking opportunity is critical in marketing your company's mission statement. Online works similarly, in that participating in conversations and discussions among different platforms guarantees a top of mind for a selection of your audience. Accepting and experiencing the roles of follower and leader. There will be plenty of opportunities to teach others what you know and what your business has taught you. Undoubtedly, as your business grows, your clients or consumers will embrace your product and provide a level of trust between brand and user. For example, social media can be used to collect all your consumers in one place. A small business learns best from the experience of fellow small business owners - don't be afraid to show your consumers that your small business is always learning and growing as well. Giving your company a personality is as easy as knowing your manners. It's the little things that make professional networking easy to master but apparently hard to follow. From a handshake to a hand written thank you letter, personal touches on communication methods can add an aspect to networking that far few people utilize. When it comes to professional online networking, don't leave any emails hanging and don't forget to give appreciation and thanks where it's due. A professional connection is strong, a personal one is stronger. Establishing professional networks is critical in building a marketing venue for your small business service or small business product. In many instances, small businesses start from a personal desire to succeed and grow - not just as an entrepreneur, but as a human being. You need dedication and passion to run a small business - and the rewards from executing help feed these two.   Until Next Time - Matthew Hymel social media marketing,Small Business Tips,Small Business Marketing0Firefox 4 Beta Shows Off Improved Interface, Still Not Quite SpeedyFirefox 4 Beta Shows Off Improved Interface, Still Not Quite SpeedyFirefox 4 Beta Shows Off Improved Interface, Still Not Quite Speedy Mozilla recently announced their <a rel="nofollow" href="http://www.mozilla.com/en-US/firefox/beta/" target="_blank">beta version of Firefox 4</a> to the public, preparing for a final browser version release later this year. The Firefox browser sits second behind Internet Explorer in overall world browser usage but looks to take advantage of a <a href="/switchfast-blog/2010/7/2/microsoft%E2%80%99s-internet-explorer-going-strong-but-faces-adversity.aspx" target="_blank">competitive online landscape</a> where the likes of Chrome and Opera have started becoming reputable options. The latest netmarketshare.com <a rel="nofollow" href="http://www.netmarketshare.com/browser-market-share.aspx?qprid=1" target="_blank">top browser share report</a> revealed that Firefox saw a slight decline from May to June, coming in at 23.81% from 24.32%. Internet Explorer, on the other hand, saw its browser share return to over 60%. Although the Beta was scheduled for an end-of-June release, the first tune-up just became available to Windows, Mac, and Linux users. To most users, however, the significant changes (upgraded interface) are offered automatically on Windows and must be changed manually for Mac and Linux. According to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/070710-mozilla-overhauls-ui-for-firefox.html?hpg1=bn" target="_blank">article from Networkworld.com</a> and an <a rel="nofollow" href="http://lifehacker.com/5580817/first-look-at-the-improved-and-redesigned-firefox-4" target="_blank">analysis from Lifehacker.com</a>, here are some noticeable interface enhancements in the new Firefox 4 Beta: <ul> <li>Tabs to the top - Until this point, most Firefox users have found tabs below the search bar (and any personalized bars). In the new Beta, the tabs are now located at the top of the browser, similar to Google's Chrome browser set-up.</li> <li>New Firefox button - In previous versions, the upper left hand corner houses the familiar Firefox icon which can be utilized for window actions. The new version has condensed these actions with the Menu Bar to include a single, large "Firefox" drop down menu. Utilizing the browser's menu features is now all in one location, which opens more space for browser content.</li> <li>Stop & Reload now as "StopLoad" - Now when you come across a "stop and reload" situation, it will only require one button. Firefox has merged these two options into one click between the Home button and the Forward/Backward buttons.</li> <li>Bookmarks Button - By default, Firefox has replaced the bookmarks toolbar with a more space-saving bookmarks button located to the right of the Google Search box.</li> <li>Out of Process Plug-In for new crash protection - Having debuted in the Windows version of Firefox 3.6.4, this nifty addition will protect the browser from crashes by Adobe's Flash, Apple's Quicktime, or Microsoft's Silverlight.</li> <li>New Standards Support - Firefox 4 Beta, along with the final version, will "boast a new HTML5 parser, native support for the WebM video standard introduced by Google, and other unspecified gains."</li> </ul> Here are some <a rel="nofollow" href="http://www.computerworld.com/s/article/9178929/Visual_tour_Firefox_4_beta_1?taxonomyId=167&pageNumber=1" target="_blank">screenshots of the user interface</a> updates, if you don't find the time to download the Beta version. As with every browser release, critics have started to test Firefox 4 against current browser speed and performance tests. One such test, Mozilla's Dromaeo testing suite, showed the latest Beta as faster than 3.6 but still just short of Opera's speed and far off from Safari and Chrome. A writer at <a rel="nofollow" href="http://linuxers.org/article/firefox-4-beta-shows-twice-better-js-peformance-36-still-lags-behind-others" target="_blank">Linuxers.org</a> is quick to point out "not to make judgments based on a beta release. Developers are working very hard to make Firefox 4 as fast as possible." He also highlights an important aspect of Firefox that makes it infinitely more appealing than the browser that preceded it (Internet Explorer): "Firefox is more than just speed and stats - with its add-ons capability and new UI improvements, the end software experience is what counts."   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0How Large Corporations Are Influencing the Small Business SceneHow Large Corporations Are Influencing the Small Business SceneHow Large Corporations Are Influencing the Small Business Scene Established companies are getting impatient with consumers' lack of spending and have drawn up some interesting ways to not only bring sales but stir up the small business arena. An <a rel="nofollow" href="http://www.nytimes.com/2010/07/05/business/05loan.html?_r=1&ref=politics" target="_blank">article from the New York Times</a> points out how some companies are not only "offering unconventional promotions meant to attract visitors to stores, but also to get them feeling profligate". While profligate may be a strong term, there are certainly executions from which individuals and small businesses can greatly benefit. Here are a few examples of retailer benefits: <ul> <li>Toys "R" Us, according to NYT, is "asking consumers to create a sort of grown-up piggy bank" and open a separate holiday fund that would only be spent at their store. Come mid-October, the company would add 3% to the account's present balance</li> <li>Office Depot is going a cheaper route - in an attempt to target back-to-school shoppers and small business utility shoppers, it will offer glue sticks, scissors, and other items for less than $1 and give away certain items like markers for free (no purchase necessary, either)</li> <li>Staples hopes to benefit from offering items for 5 cents or 1 cent. This, accompanied by complimentary gift cards with purchases of backpacks, doesn't expect to make Staples any money, but the goal is to bring the customers in where they can make one stop for all of their remaining supplies</li> </ul> While many of these deals are centered on the consumer, Sam's Club is introducing a program that could facilitate an easier avenue for entrepreneurs to lift off into small business space. This policy, according to NYT, will "facilitate loans for shoppers of up to $25,000, backed by the Small Business Administration." The company began experimenting and testing the program back in May. In the near future, they will start to market the loans to its members nationwide. A financial company by the name of Superior Financial Group will be managing the loans and offering lower interest rates and discounts on application fees strictly to Sam's members. This is a risky move by Sam's Club to ignite spending in a conservative economic time. <a rel="nofollow" href="http://blogs.bnet.com/business-news/?p=3188" target="_blank">Over at BNET.com</a>, blogger Carol Tice mentions Sam's Club struggle to keep up with Costco and connection to small-business circles (15% of Sam's business customers reported they were turned down for a bank loan) as motivators to a loan program. The two risks involved on the part of Sam's Club include partnering with a non-bank lender and the current high rates on loan defaults. While Sam's may have risks, small business owners now have more options for financial support. As the NYT article points out, a survey done by Sam's members revealed that "tight credit" was partly to blame for a fall in net sales. Sam's Club hopes to facilitate a solution by providing small business owners with money to spend. We will have to see if entrepreneurs and owners find this useful or if the Club's move is more risk than reward.   Until Next Time - Matthew Hymel      Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business Tips0Your Social Media Experience as a Small BusinessYour Social Media Experience as a Small BusinessYour Social Media Experience as a Small Business A popular topic for online marketers tends to be the discussion of absolute value for social media activity in regards to business participation (Even we have <a href="/switchfast-blog/2010/5/19/5-tips-on-maximizing-social-media-roi.aspx" target="_blank">provided you with tips</a> on maximizing social media ROI). Small businesses want a clear - and, ideally, quantifiable -- definition of what platforms like Facebook and Twitter can provide for their company's growth and development. While larger brands have an established fan base to utilize, small businesses are challenged to use creative and <a href="/switchfast-blog/2010/2/23/social-media-thrives-on-small-business-innovations.aspx" target="_blank">innovative social media executions</a> to break the monotony of digital engagement. In order to stand out, taking a step in the different direction may pay dividends to your company's income and image. To add on to our previous remarks, social media is approached quite differently when it comes to small businesses or entrepreneurs. With such an active audience, it makes sense to establish a presence where your potential consumers reside. But what can you expect to experience? There's a lot of spam. Whether through Facebook, Twitter, or even LinkedIn, there will be the occasional spam messages similar to email content. Like business, these messages go where the reader is. Expect to see spam and malicious content increase as social media becomes more integrated in professional settings. You're not the only business selling <insert product name>. One of the most prudent tactics when entering the social media arena is to take a look at what other companies are doing, specifically those of your competitors. Interact as if you were a potential consumer - what are they doing right? What could they change? Take these lessons and apply it to your strategy. This is just like establishing a business plan, except you will find that social media execution innovation is still an ongoing process. Learn and adapt from companies that make noise in the digital theater. Come to the table with quality content. Social media users love two things: up-to-date content and unique, quality content. Whether it's keeping your Twitter followers up to date with your office's internal shenanigans or announcing for the first time a product launch on Facebook, the content should speak for your company and no other. Looking at your competitors is just one step in establishing an online identification - add your business personality, goals, and work ethic to the equation to create an approachable online presence. People genuinely want to connect. Despite all the mass messages and multiple account coordination, people and brands ultimately want to establish a solid plane of communication. When a user finds content that he or she enjoys, it is human nature to pass it along or share it with others who are interested. An article from <a rel="nofollow" href="http://www.letstalkseo.com/optimize-your-social-media-experience-with-these-rules/" target="_blank">LetsTalkSEO.com</a> points out that "with more experiences and knowledge, social media users are becoming more and more skilled at spotting fakers." The more time you spend around someone (both physically and digitally), the more you understand his or her reputation and intentions. Use social media how YOU want. Some small business owners feel like there's a book that will teach and show them exactly what to create and promote on each social media platform. Not only is this not the case, but it is detrimental to the very purpose of social media: creating an online personality. From an <a rel="nofollow" href="http://searchenginewatch.com/3640613" target="_blank">article on SearchEngineWatch.com</a>, here are a few marketing executions that small businesses have found useful for social media: <ul class="unIndentedList"> <li>Customer service - Solving a problem for a client in public allows others to utilize the solution and notice your effective communication</li> <li>Feedback tool - Get real-time information and ideas</li> <li>Networking opportunity - Unlike an event that lasts a few hours, social media is a plethora of networking opportunities, 24 hours a day</li> </ul> While these experiences are notably prominent, each small business will observe different opportunities and struggles. The one tip that seems to resonate among small business social media users is this: go in with a user-centric strategy and an open mind.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business Marketing0Microsoft’s Internet Explorer Going Strong But Faces AdversityMicrosoft’s Internet Explorer Going Strong But Faces AdversityMicrosoft’s Internet Explorer Going Strong But Faces Adversity The long-standing browser champion, Internet Explorer, hasn't exactly thrived over the last year or so. As competition like Mozilla Firefox, Google Chrome, and Apple Safari eat away at Microsoft's market share, IE pushes through some <a href="/switchfast-blog/2010/1/15/microsoft-announces-ie-security-hole-believed-to-be-involved-in-google-attacks.aspx" target="_blank">regrettable moments</a> to further <a href="/switchfast-blog/2010/3/16/ie9-now-available-for-test-drive.aspx" target="_blank">advance the user experience</a>. While several critics consider IE a <a href="/switchfast-blog/2010/3/25/hungry-hungry-hackers-conquer-ie8-on-windows-7-(among-other-feats).aspx" target="_blank">security liability</a> for users, Microsoft has remained persistent in updating malicious holes in both their operating system and internet browser. According to NetMarketShare's <a rel="nofollow" href="http://www.netmarketshare.com/browser-market-share.aspx?qprid=1" target="_blank">June research</a>, Microsoft has made a turn for the better. IE's market share increased by 0.57%, demonstrating the first signs of growth in over a year. It appears that their growth is at the expense of Mozilla's Firefox browser, which fell 0.51% in market share. Chrome and Safari both saw a slight increase at 0.24% and 0.18%, respectively. Opera, another emerging browser platform, saw its usage drop 0.16%. According to a <a rel="nofollow" href="http://www.computerworld.com/s/article/9178783/Microsoft_s_IE_posts_record_usage_share_gains?taxonomyId=211&pageNumber=1" target="_blank">Computerworld.com news article</a>, IE's "impressive gains in the U.S. in May" carried over to the rest of world during June. Europe saw a 0.88% jump in IE browser usage in June and almost as much in Asia (0.81%). Vince Vizzaccaro, a Net Applications executive vice president, offered several explanations as to the jump in market share, including the "upswing in Windows PC sales, the fact that IE8 is included with Windows 7, the recent marketing campaign, and the continuing efforts to advertise IE." While Microsoft has retained a firm grip on the 'preference of browser by large businesses' category, the browser landscape gets more competitive every day. Recently, <a rel="nofollow" href="http://news.cnet.com/8301-30685_3-20009387-264.html" target="_blank">IBM named Firefox</a> as its default browser for "nearly 400,000 IBM employees". Bob Sutor, vice president of open source and Linux at IBM's Software Group, praises Firefox as a "gold standard for what an open, secure and standards-compliant browser should be... I think it was Firefox and its growth that reinvigorated the browser market as well as the web." Business isn't the only area that Microsoft needs to watch. South Korea <a rel="nofollow" href="http://voices.allthingsd.com/20100630/south-korea-relaxes-curbs-on-web-browsers/?mod=ATD_rss" target="_blank">decided</a> to get rid of strangling Web browsing rules that "trapped the country's Internet users with 1990s-era security technology and created a de facto monopoly for Microsoft's Internet Explorer". The change came in regards to smartphone services and government officials say they'd like to follow in the footsteps of the U.S. and European Union in "flexing their muscles over Microsoft's dominance". Internet Explorer still retains 6 out of every 10 internet users, but how long will their dominance remain with Firefox's open standard and Chrome's speed knocking on the door? As rumors swirl around IE 9 and next-gen operating systems, will Microsoft surprise the enterprise industry by adapting and innovating?   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0How Small Businesses Can Take Advantage of Mobile SEOHow Small Businesses Can Take Advantage of Mobile SEOHow Small Businesses Can Take Advantage of Mobile SEO As computing devices evolve from large, box-like machines to sleek, mobile creations, software is forced to adopt to specific hardware capabilities. While some products have failed to adopt the rapid growth of technology hardware, the internet is one utility that can't afford to fall behind in adaptation. The internet triggered a movement for information - not only while sitting at a desk, but while standing in a line or going on a trip. The problem went from "how to provide a massive amount of information" to "how to provide a specific piece of information at the right moment". Here is where mobile devices evolved into mobile internet devices - cell phones became smartphones, laptops became netbooks, and household devices became easy internet access points. The user experience expanded from a PC with a 10 inch screen to Macs with 24" screens, smartphones with 5" screens, or tablets with varying screen sizes. One thing remains the same - every user demands an effortless experience from one device to another. In other words, the required content should be the same on your computer as it is your phone. Some small businesses don't have the luxury or resources to monitor and adjust to the evolving technology industry. <a href="/web-design/small-business-seo.aspx" title="Small Business SEO">SEO</a> is an important part in marketing an online business, and users are searching for products and services on a mobile device now more than ever, and relying on their location to help make the transition easier. Here are a few tips to consider before your small business dives head first into the advancing mobile search market: Use SEO resources to build your main website page. In an article over at SearchEngineWatch.com, Gareth Owen points out that Google has a <a rel="nofollow" href="http://searchenginewatch.com/3640805" target="_blank">separate index</a> for mobile devices. This is important because until certain questions are answered in the SEO world, Google will allow users to access the same information across all equipment platforms. While some experiences may be more fitted for an internet browser on a computer monitor, only time will tell if small businesses (or any website in general) will require adjustments to vamp their site experience quality and SEO rank on mobile devices. Concentrate on location-specific keywords. Google has made it clear through its Google Maps and Google Places executions that location is a critical component in search. Users want products and services that are easy to obtain and relative to their area. This is where small business services can benefit significantly - marketing to a specific city or area can get you on the first page of certain search terms and these local clients tend to show strong customer loyalty and willingness to spread your company via word of mouth. Monitor your website's compatibility on various devices. Being online has its advantages in that you can monitor the traffic to your site and adjust SEO goals to specific targeted markets. However, one aspect that is still difficult to oversee is the device from which they access your company information. If a small business provides customer-oriented products, ask your customers how they repeatedly experience your product, service, or brand - you may be surprised to hear their device of choice, but if your current buyers are on these devices, shouldn't you optimize a website for this specific experience? Be patient and follow your client/user feedback. Like any good business venture, ask your users what they like, need, don't like, and don't need. Mobile SEO is still under the microscope in terms of how big companies like Google and Microsoft intend on indexing and offering paid search options. Optimizing your search capabilities on a tablet may not be a worthy investment for a company that targets a generation of users that constantly uses smartphones, or vice versa. As the field thins out, small business SEO will be another business choice that requires research and specialist experience. Remember that SEO results can come within a few weeks or a few years, but marketing your small business website on the internet is a must in today's technology-heavy (and internet infested) society.     Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Mobile Enterprise0Three Benefits Tablets Can Bring to the Small Business SectorThree Benefits Tablets Can Bring to the Small Business SectorThree Benefits Tablets Can Bring to the Small Business Sector Emerging technology can be a burden on IT managers-as well as employees. As new software updates and hardware innovations arise, users feel overwhelmed after finally learning and committing to a specific way of doing work. The latest piece of technology dubbed the "tablet" has consumers all giddy as the iPad has set a standard for interaction and user experience. As we <a rel="nofollow" href="http://www.zdnet.com/blog/btl/at-t-exec-4-out-of-10-of-our-iphone-sales-to-enterprises/35145" target="_blank">saw with the iPhone</a>, a consumer-oriented product has snuck its way into the enterprise setting. On the surface, a tablet seems like an additional device to the standard business-professional lineup that may include your desktop PC, laptop, and mobile phone. Where is the added value that will benefit small businesses both in the short run and especially in the long run? Aside from specific implementations, here are three general benefits for small businesses due to arrive via the "tablet" era: Companies will cater hardware to specific small business users. Technology companies like Dell and Cisco have announced intentions (and production schedules) to penetrate the business tablet market. Dell's plan includes offering different sized devices, starting from five inch screens and moving up to ten inch devices. Cisco's <a rel="nofollow" href="http://www.computerworld.com/s/article/9178682/Cisco_launches_Cius_tablet_for_business" target="_blank">recently announced product</a>, Cius (pronounced SEE-us), runs Android and specifically targets the small business videoconferencing aspect. Whether its screen size, processor speed, HD support, or battery life, the small business tablet market will break down into specific segments supported by employee requests and needs. Developers can create applications designed for small business enterprise efficiency. As we've <a rel="nofollow" href="http://www.zdnet.com/photos/10-free-ipad-apps-for-business-photos/439769?seq=2&tag=content;get-photo-roto" target="_blank">started to see</a> in the Apple App Store, applications are being developed that improve small business efficiency. For example, Cisco's Webex product "enables tablet users to participate in WebEx meetings on their device, with a full screen view of the online conference and ability to participate vocally via free VoIP." The iPad does not offer a front facing camera, but future tablets will come prepared for the likes of videoconferencing. A tablet allows you the opportunities to view as well as create content on the go. For those employees that deal with heavy media use beyond email (including conferencing, website managing, or creative programming), a developer can ease the transition from a clunky laptop to a device designed to function as efficiently as possible. Users (or employees) discover resourceful ways to use tablet devices that cut small business budgets. With hardware and software possibilities, never rule out the innovation and experience of the user. Small business employees will have more power to communicate concise ideas and choose the tools that will increase their performance and production levels. Not only does this cut costs on the most valuable resource (your employees' time), but it empowers the user to share innovative techniques on setting and reaching business goals. In the center of business is communication - internally and externally - and any device that permits users face-to-face or real-time interactions will increase workplace and client conversation effectiveness. The iPad may be the current standard for the consumer tablet industry, but be ready for technology companies to "experiment" with plenty of enterprise options that include never-before-used technology (face recognition security) and growing small business communities, curious and willing to test new communication platforms. Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business IT,IT News0According to FCC, VoIP Service ‘Important and Rapidly Growing’According to FCC, VoIP Service ‘Important and Rapidly Growing’According to FCC, VoIP Service ‘Important and Rapidly Growing’ In a new development for the Federal Communications Commission (FCC), the first collection of local telephone competition data to comprehensively include interconnected VoIP was released in a statement last Friday with some interesting and promising results. For those who aren't familiar, interconnected VoIP service "enables voice communications over a broadband connection and allows users both to receive calls from, and place calls to, the public switched telephone network, like traditional phone service." According to a <a rel="nofollow" href="http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-299051A1.pdf" target="_blank">press release</a>, this information is just a fraction of the collected data included in the FCC's Local Telephone Competition full report. This is the first time, however, that interconnected VoIP subscriber data has been reported. Here are the numbers collected by the FCC (data is summarized as of December 31, 2008): <ul class="unIndentedList"> <li>162 million total wireline retail local telephone service connections - 141 million were traditional switched access lines and 21 million were interconnected VoIP subscriptions</li> <li>Out of the 162 million, 97 million (60%) were residential connections and 65 million (40%) were business connections</li> <li>From the 162 million total, only 1% were business VoIP subscriptions as opposed to 12% being residential VoIP subscriptions (both numbers have likely increased over a 1.5 year span)</li> <li>Of the 65 million wireline business connections, 2.7% were non-ILEC (incumbent local exchange carrier) interconnected VoIP subscriptions and 0.4% were ILEC interconnected VoIP subscriptions</li> </ul> An <a rel="nofollow" href="http://arstechnica.com/telecom/news/2010/06/over-20-million-voip-subscribers-in-the-united-states.ars" target="_blank">article from ArsTechnica.com</a> points out that there are over 20 million VoIP subscribers in the United States and growing. This is 13% of the nation's wired connections-a comparatively small figure, but a significant indication of VoIP growth. Another interesting point from the article: "This survey doesn't cover the growth of wireless telephone service. But the agency's last report cited 255.3 million wireless subscribers at the end of June 2008-17 million, or 7 percent, more than a year earlier." Because 2008 was the first year that "the FCC required carriers to report detailed data on the service, the Commission's next survey will offer more details on this growth." More or less, the agency's report states that "interconnected VoIP service represents an important and rapidly growing part of the U.S. voice service market."   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business VoIP0Beware and Recognize Phishing/Virus Attempts!Beware and Recognize Phishing/Virus Attempts!Beware and Recognize Phishing/Virus Attempts! It's come to our attention that a new and widespread phishing campaign has begun. These e-mails appear to originate from trustworthy sources, but in fact redirect users to give over passwords, credit card information, and put users open to malware and virus infections. We've included the text of the message and a screenshot of another recent example to be wary of below: From: yourdomain.com [mailto:support@yourdomain.com] Sent: Tuesday, June 29, 2010 10:06 am To: Your Name Here Subject: Reset your domain.com password Hello, yourname@yourdomain.com We received your request to reset your domain.com password. To confirm your request and reset your password, follow the instructions below. Confirming your request helps prevent unauthorized access to your account. If you didn't request your password be reset, please follow the instructions below to cancel your request. CONFIRM REQUEST AND RESET PASSWORD Click on the following web address:  https://yourdomain.com/EmailPage.srf?emailid=mail/?shva=1#inbox/12983ccaa8732d944 Thank you, domain.com NOTE: Please do not reply to this message, which was sent from an unmonitored e-mail address. Mail sent to the address cannot be answered. And an example of another: <img src="/media/71753/p2.png" width="425" height="325" alt="p2.png"/>   Please read over any content before clicking on foreign links, as attacks like these can seriously threaten your computer and personal data.       security,Internet News,Chicago Small Business0Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet)Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet)Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet) Back in April, Facebook released their Open Graph API which will allow all Open Graph-enabled web pages to show up in search when a user likes them. Essentially, this gives websites the ability to place the infamous "Like" button that is ubiquitous among Facebook pages everywhere on their actual website. If a visitor happens to like the content of that website or webpage, he or she could click on the "Like" button - this information would appear in their Facebook news stream as well as the Social Graph that Facebook is developing. Instead of website links improving website SEO, what people "Like" would determine which websites deserve top row in the search bar. With its nearly 500 million users and counting, the private social media giant is looking to conquer the web and take on Google's powerful grip on the search engine industry. Small business SEO is a fascinating, developing field with location-aware applications becoming more relevant to online users. In recent years, small businesses have benefited greatly from an increase both in overall traffic and conversion rates. Because Facebook's index is separate from (in fact, purposely against) Google's PageRank system, some developers and websites have already called the Open Graph  the system to finally bring Google down to earth in regards to its search engine prowess. However, before jumping ship for Facebook's increasing audience, consider these three reasons when using SEO to build your small business: Google is the prominent search engine, Facebook is still primarily a social media tool. When it comes to professional connections, LinkedIn has established itself as the destination for enterprise discussion and activity. While Facebook has benefited from the skyrocketing growth, the age of social media has aided that growth. Users aren't necessarily accessing the platform to find the best local restaurant or make a business inquiry. An individual will use Google for general information & questions and utilize Facebook when sharing their personal life or requesting information from their connected network. From a brand sense, users still select Google for "finding information" while choosing Facebook for "finding connections." No guarantee that "Likes" will catch on to replace "Links". In order for Facebook's Open Graph to catch on, websites will have to adapt the all-too-familiar "Like" button. This placement will allow Facebook to personalize a user's experience based on their social activity online. In essence, this "Like" button will replace the action of posting links elsewhere to access the content. Instead, it is streamed through a user's newsfeed and categorized under the Social Graph. Sounds great for small businesses looking to crack the social media conundrum, right? Not so fast - Facebook's Social Graph, as noted earlier, is in direct competition with Google's PageRank algorithm. While presence on social media is certainly beneficial, it's worth researching first to see if it adversely affects your ranking in Google, a more powerful traffic and business tool at present. The value in Facebook is still the quality of conversation, not the #1 rank in search. Facebook users primarily stay connected to the platform for the personal networking opportunities and the stream of updated conversations going on between their established connections. It is important to bring your small company brand to where the audience is, and this is a fantastic platform to interact and connect with your users as well as your critics. The search bar is still a term that users find more often referring to Google, Bing, or Yahoo. Search is viewed as a general inquiry for information based on keywords and, whether Facebook users know it or not, Facebook search is simply not yet established as a broad content search engine.   The landscape remains the same for SEO -- Small business should stick to search engines like Google and local websites like Yelp to promote online traffic increase. As time goes on, SEO specialists will keep an eye on the effect that the Open Graph has on web pages. If website administrators adopt the Open Graph at the same rate as Facebook new users, there may be a call for more audience members to "Like" websites instead of sharing links.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business News,Small Business SEO0Hey Chicago, You’re the Next Silicon ValleyHey Chicago, You’re the Next Silicon ValleyHey Chicago, You’re the Next Silicon Valley It's been almost 40 years since Don Hoefler, a journalist from California, coined the phrase "Silicon Valley" in a weekly tabloid called Electronic News. He <a rel="nofollow" href="http://www.netvalley.com/donhoefler.html" target="_blank">initially used the term</a> to describe the "congeries of electronics firms mushrooming in Santa Clara County." Little did he know, this powerful and well-established phrase would stick, and now describes the innovation and "boom" surrounding one of the greatest technological eras of recent centuries. As consumers watched recognizable companies like Apple, Google, HP, Yahoo!, and eBay grow from small startups to immense business ventures, entrepreneurs everywhere witnessed the possibility of taking an idea from the ground and building it into a piece of culture. Many of these entrepreneurs didn't need to pick up and move to Silicon Valley - they found a haven in Chicago. Certainly, some of the biggest technology companies have prospered due to the proximity of knowledge and resources within the Silicon Valley. As the internet has aged, information has become more accessible. Ground breaking technology information 5 years ago is now common knowledge. More than ever, small business startups are taking advantage of opportunities to expand on an idea - a passion to create, supply, and connect a product that consumers want (or need). The greatest support for Chicago small businesses <a rel="nofollow" href="http://www.businessinsider.com/chicago-2010-6" target="_blank">lies in the words</a> of two angel investors - Brad Keywell and Eric Lefkofsky. These two helped found Chicago-based startups Groupon and Mediabank, both having huge growth and success on a national level. Their next investments include FeedBurner, 37Signals, and Threadless (our business neighbors!). Eric Lefkofsky explains that "because reliance on technology has gone down, the other attributes of business become more important: hard work and sales." He stresses that this is Chicago's "moment in the sun," and that the city is part of a migration of Internet startups away from the Valley. A blog post over at SecondCitySEO.com points out that "most people don't realize that many well known internet brands are Chicago companies." He provides a comprehensive list that you can <a rel="nofollow" href="http://secondcityceo.com/2010/05/18/the-future-silicon-valley-may-just-be-chicago/" target="_blank">check out here</a> that includes names like Orbitz, The Onion, Sittercity.com, and Ars Technica. While many investors believe in Chicago small business startups, there are those who cast doubt. Connie Loizos at <a rel="nofollow" href="http://www.pehub.com/75358/chicago-is-not-the-next-silicon-valley-but-at-these-prices-what-a-shame/" target="_blank">peHUB.com</a> discusses Lefkofsky's remarks as well as Chicago-based venture capitalist Lon Chow, who attributes the lack of tech dominance in Chicago to the "largely historic development of other industries. You can go into trading, work for a hedge fund, or run your family's small business (in Chicago)." The great point to take from Connie's article is this - the entrepreneur arena has been growing, and settling down in Chicago instead of looking to either coast for proximity influence is a viable option. The examples of great startups may be a small list compared to Silicon Valley, but over the last decade the economy has pushed small businesses to the edge of survival. Those that have made it through will prove their worth on a national scale - and expose the power and opportunity possessed by starting a business in the Windy City.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT,Chicago Small Businessdavid gordonitsnodllc@gmail.comGreat article! I agree! I don't understand why anybody would leave this city. I'm more of a marketer than a techie but even I am testing the field with my small start up. Hopefully I can come up what people will like! 0Microsoft’s Bing, Internet Explorer 9 Making Quiet AdvancementsMicrosoft’s Bing, Internet Explorer 9 Making Quiet AdvancementsMicrosoft’s Bing, Internet Explorer 9 Making Quiet Advancements As the iPhone 4 makes its consumer debut, companies like Apple and Google have been heavily publicized of late for their latest product launches or updates. While these two companies have profited from the spotlight, Microsoft has been steadfast in updating two of their most exciting, relevant consumer services - Bing and Internet Explorer 9. Microsoft has adopted a new strategy for releasing code to developers. Back in March, they released the first "platform preview" of IE9 and since then have been releasing new versions every eight weeks. More information from a CNET.com article <a rel="nofollow" href="http://news.cnet.com/8301-30684_3-20008651-265.html" target="_blank">sheds light</a> on the new changes to IE9 that were critical in HTML5 standards support.  "IE9 will support the Canvas graphics technology and the video and audio tags specified as part of the still-developing HTML5 standard," as quoted by senior director for IE, Ryan Gavin. IE9 has made some beneficial upgrades, specifically in speed. An HTML5 speed test was conducted by Sebastian Anthony over at Downloadsquad.com where <a rel="nofollow" href="http://www.downloadsquad.com/2010/06/23/internet-explorer-9-vs-chrome-6-developer-video-speed-benchmark/" target="_blank">the video shows</a> a solid victory for IE9 over Chrome 6 in hardware-accelerated canvas rendering. More noticeable statistics showed "IE9 about 30% slower than Chrome 6 in SubSpider JavaScript benchmark" and "Opera was a lot faster than both Chrome and Firefox (testing the FishIE canvas program)." In an <a rel="nofollow" href="http://www.pcworld.com/article/199756/third_ie9_platform_preview_let_the_hardware_acceleration_wars_begin.html?tk=hp_new" target="_blank">article from PCworld.com</a>, Harry McCracken wonders if Microsoft's ambitious efforts to make IE9 the fastest HTML5 browser have a "Catch 22 effect" - If this browser is set above the rest, why would web companies build for it if average users will experience the slower version via slower browsers? While McCracken calls out the beginning of "hardware acceleration wars" in his article title, he goes on to explain that hardware acceleration "isn't the only route to take, although it's certainly a promising one... if every browser does great JavaScript, it might be time to divert resources to speeding up other aspects of the Web." Although IE9 is turning developer's heads, Microsoft's developments with Bing have certainly drawn some interest as well. In an effort to <a rel="nofollow" href="http://www.computerworld.com/s/article/9178449/Microsoft_s_Bing_turns_up_the_heat_in_war_with_Google" target="_blank">pressure Google users</a> into switching search engine loyalty, Bing unveiled new features to their page, "significantly beefing up the handling of entertainment-related queries, an area that draws a lot of interest from users." Needing to make a move against Google, Microsoft relied on its own search engine innovation to counter that of Google's noticeable standard. Dan Olds, an analyst from Gabriel Consulting Group, believes the new features will benefit Bing's effort in "chipping away at some of Google's substantial market lead." Of course, when all is said and done, both products (IE 9 and Bing) experiencing major innovations means great things for potential users. Pretty soon, the spotlight will be aimed more toward Microsoft. Until then, they will continue to release preview platforms for IE9 and enhance their search engine.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO0Strength in Small Business IT Brings Strength in InnovationStrength in Small Business IT Brings Strength in InnovationStrength in Small Business IT Brings Strength in Innovation Consumer technology has stolen the spotlight over recent years. The evolution of social media and mobile communications has transferred power from big businesses to consumers. The tools of workplace efficiency and the field of enterprise software have steadily grown into a system of user-friendly business-capable selections. The road to success relies heavily on how familiar and comfortable your employees are with their respective enterprise tools. With diversity in technological preference, the opportunity for innovation exposes employees' drive and determination. In a recent study done by IBM and the Securities Industry and Financial Markets Association (SIFMA), an article over at Networkworld.com <a rel="nofollow" href="http://www.networkworld.com/news/2010/062310-study-financial-enterprises-ready-to.html" target="_blank">points out</a> that a good percentage of financial enterprises are preparing for higher investments in IT. Here are some of results according to 240 Wall Street IT professionals and business managers, ranging from large and small firms: <ul class="unIndentedList"> <li>Half of the firms plan on devoting 20-30% of their 2010 (and 2011) IT budgets to 'new initiatives', a separate dedication from normal maintenance and upgrades</li> <li>61% expect to invest more in cloud computing, 47% more on mobile technologies</li> <li>90% plan to increase spending in technology risk analytics, or "building intelligence around risk," according to the article</li> <li>90% plan on outsourcing one or more processes</li> </ul> The data shows that companies grow more confident in the direction of the economy and the benefits of IT investments. Employees are combining their daily, personal get-it-done techniques and programs with their work tasks and seeing a productivity increase. As consumers carry their do-it-yourself methods over to the workplace, businesses try to monitor security and fragmentation without stunting enterprise innovation. An <a rel="nofollow" href="http://www.zdnet.com/blog/forrester/empowered-customers-need-empowered-employees-need-empowered-it/454" target="_blank">excellent article</a> from ZDNet.com written by Ted Schadler speaks of these innovation possibilities - and the steps it takes to accomplish a stable, accomplished IT setup that "empowers" employees and customers. The title of the article speaks for itself: "Empowered customers need empowered employees need empowered IT." He explains that 37% of US information workers (defined as employees that use computers for work) use do-it-yourself technology to get work done, including programs like Skype, Google Docs, or Smartsheet.com. While IT may struggle to keep up with all these advancements, Schadler reiterates that "people are problem solvers," and this idea of do-it-yourself technology is "covert innovation - employees solving business problems at the ground level, being productive by harnessing new tools." What does this all mean for small business? IT is the first step in the empowerment transition - Keep your IT secure, flexible, and advancing. Employees will explore efficiency tools inside and outside the workplace, using the clearest, simplest method to solving business problems. IT companies must be able to adjust to your specific environment and the tools needed to succeed - whether they are more or less traditional. As Schadler points out, "the challenge is to support innovation while keeping the company safe." An empowered IT organization working under a refreshing, stable set of principles will provide just the right level of empowerment to keep your employees efficient. Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT,IT News0New Collaboration Tool From Salesforce Pushes Notion of Social EnterpriseNew Collaboration Tool From Salesforce Pushes Notion of Social EnterpriseNew Collaboration Tool From Salesforce Pushes Notion of Social Enterprise We have seen social media grow up on a large consumer scale while businesses struggle to adapt the platform to workplace performance and efficiency. Today, Salesforce.com has paved a new direction in social networking for companies. Introducing their product, cleverly named Chatter, to the public, the Facebook-lookalike aims to improve enterprise communication and collaboration. Chatter spent the last four months in a private beta after being announced last November. In February, the beta was extended to around 100 companies at first, but eventually expanded to more than 5,000 employees due to "overwhelming demand", according to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/062210-salesforcecoms-chatter-enters-general.html?page=1" target="_blank">article from Networkworld.com</a>.  According to <a rel="nofollow" href="http://www.techcrunchit.com/2010/06/22/after-four-months-in-private-beta-salesforce-chatter-finally-arrives-as-a-public-conversation/" target="_blank">TechCrunchIT.com</a>, Salesforce CEO and co-founder, Marc Benioff, the product leverages "Cloud 2", his term designated to "realtime access to data and information, using social sources, such as YouTube and Twitter." Early statistics show that 90% of the text customers said they would recommend Chatter to others, while 22% of the beta customers saw on average an increase in productivity. CNET.com <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-20008385-56.html" target="_blank">points out</a> that "Chatter works on PCs, Macs, iPads, iPhones, Blackberrys, and soon Android -while users can update their status messages for other followers to see, Salesforce is not planning on building any instant messaging program, although it would be a natural extension down the line." Besides improving collaboration methods, Benioff has <a rel="nofollow" href="http://social.venturebeat.com/2010/06/22/salesforce-chatter-launch/" target="_blank">more ambitious goals</a> for Chatter and Salesforce. Integrating a social enterprise tool would allow communication to expand beyond sales and customer service departments, forcing more users to adapt the new network. Benioff has previously stated that "Chatter should be Salesforce's first 'enterprise-wide app'". The new program will be free to existing Salesforce users and $15 per user per month for everyone else. Will Chatter tap into a revolutionary, innovative niche market? Doubtful. With <a rel="nofollow" href="http://www.computerworld.com/s/article/9177766/Cisco_s_Quad_takes_social_networking_to_the_enterprise" target="_blank">Quad</a> from Cisco taking on enterprise social networking and HP launching <a rel="nofollow" href="http://www.48upper.com/" target="_blank">48Upper</a> as a "Social Collaborative IT Management Solution," companies small and large recognize the power of enterprise networking. Soon we will see an explosion of applications and executions aimed at unifying enterprise endeavors into one collective effort, similar to Facebook or Twitter summarizing all the necessary, important information for a user's personal life.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business News,Mobile Enterprise0Email Etiquette – 5 Tips on Small Business CommunicationEmail Etiquette – 5 Tips on Small Business CommunicationEmail Etiquette – 5 Tips on Small Business Communication Business meetings are important to build and maintain a solid rapport between the company and the client. These days, with business heavily relying on the internet, communication between company and clientele is done primarily through phone and email. Electronic mail (email for short) allows you the freedom of composing a message effectively and on your own time. It also provides a constant communication tool upon which businesses, partners, and users can rely. With email heavily integrated in today's society, both personal and professional, traditional etiquette and form in business communication has slowly faded with the fusion of personal device usage in the workplace. In essence, business employees are bringing their Twitter and Facebook mannerisms and habits into the workplace and unconsciously applying them to professional connections. While this relaxed version of the unwritten rules of e-etiquette is becoming more acceptable, you can make a good impression on lots of important people by taking a second to formalize your language a bit. Here are 5 tips to consider when composing an email or intended message while speaking on behalf of your professional self: Open with the appropriate title and name. The first thing that business professionals often forget is an appropriate opening address; this depends on the relationship you have with the client or potential client. Using "Dear" has become notably cliché for its implications of long-letter writing, but still provides a light-hearted opening for the message. Using the receiver's name (either with a title, full name, or first name) is a must. Avoid using slang phrases like "yo," "hey," or "sup" - these do not give the right impression in a professional context. Cut the "I" and include the "you". The message recipient wants beneficial information in emails, not self-explanatory instructions. Before sending, remember to read the email from two points of view: an objective onlooker and the specific receiver. The "onlooker" will allow you to target certain phrases and words that send a negative or condescending message, replacing them with more appropriate summaries. A business email should always read professionally - this means keeping the client in mind at all times. If the client likes to "hear" things a certain way, then present it thus. Similar to talking, you shape professional conversation lingo based on your intended audience. Keep the tone positive, even if the content isn't. Not all news is good, but the presentation doesn't have to describe Armageddon. Make sure to use strong, detailed descriptions for events that need them or brief, summarized statements for the least-important messages. No conversation is enjoyable when one of the sides inserts negativity, so remember to keep the mood light and promising while sending accurate, punctual information. Grammar and spelling mean (almost) everything. There's nothing like using a "their" in place of a "there" -- but poor spelling and grammar has been an increasing trend in social media that has carried over to professional email. At the basis of every communication process is language and using the language properly indicates a level of acquired intelligence. From a business standpoint, the attitude and decorum presented in your emails can be the ultimate mark of trust and authenticity.  Use a suitable sign-off. The end of any conversation can be important in establishing the tone or attitude for the next interaction. While providing a signature can do the trick, the message itself needs its own writer's closure. A blog over at Bnet.com dives into <a rel="nofollow" href="http://blogs.bnet.com/businesstips/?p=7848" target="_blank">what email sign-offs say</a> about the writer, including feedback on words like "Cheers", "Thanks", and "Best". The relationship between the writer and receiver certainly comes into play, but this is one spot where a casual tone can generally be acceptable even in business-professional settings.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business TipsDavid Damicoddamico361@gmail.comwww.ddamico.net/wordpressThanks for the blog Matthew. I teach at the college level and on occasion, have seen shortened words or phrases in written papers. The distinction between "places of writing" have been blurred. I have yet to find a persuasive reason to convince these writers to consider their words before they write. I think this casualness is more pervasive than simply in writing but that's another topic.Matthew Hymelmhymel@switchfast.comYou make a good point David. I believe it's anything from cultural upbringing to consumer technology that tends to blur the lines between certain "places of writing". As younger users discover the various ways to communicate (laptops, cell phones, video calling), the platform will influence the language. I'm curious to hear your opinion: Do you find it difficult to teach the concept of context?0Three Advancing Areas of Enterprise HardwareThree Advancing Areas of Enterprise HardwareThree Advancing Areas of Enterprise Hardware Consumer technology products have advanced substantially over the past decade, with devices like netbooks, mobile internet devices, and tablets evolving from the increasing demand for improved, efficient computing. In comparison, the enterprise industry has experienced a much slower adaptation of evolving innovation, and in some cases (like the iPhone) has simply adapted the consumer product as a popular business utility. While a great deal of innovation has provided a jolt in software development, the appropriate hardware can be crucial in providing businesses, both small and large, an accurate and efficient user experience. Every business demands the most up-to-date software services, why can't the same be said for hardware? Here are three previews into the future of catering technology to a more enterprise-driven market: Motorola ES400 Smartphone. One word iPhone users could never attribute to their phone is "rugged." As business users become more mobile and rely more on technology to stay connected, their devices need to be "real-world" ready. Most cellular devices recently have seen upgrades in processor speed, software options, and media capabilities (camera and video specifications). Motorola has <a rel="nofollow" href="http://www.computerworld.com/s/article/9178194/Motorola_unveils_ruggedized_smartphone_for_business" target="_blank">decided</a> to produce a smartphone that "combines aesthetics with business functionality." The specs are catered to field workers like salespeople or mobile businesses, including the ability to withstand drops of 4 feet and exposure to dust, moisture, and rain. Another software innovation integrated with the hardware includes a biometric fingerprint scanner, which would allow "IT managers to remotely manage the phones being used by the workforce." A future competitor, Intermec Technologies, will launch an enterprise phone with a dedicated 2D barcode scanner. While all the capabilities of the phone can be customized, it is the rugged hardware that is purposefully aimed at the rigorous, mobile businessperson. SeaMicro's 'Mini' Server. As a Venturebeat.com article <a rel="nofollow" href="http://venturebeat.com/2010/06/13/seamicro-drops-an-atom-bomb-on-the-server-industry/" target="_blank">points out</a>, "SeaMicro is dispelling the Silicon Valley myth that you can't innovate in hardware anymore." The company has found a way to combine 512 Intel Atom chips that produce supercomputer results all while using 75% less space and power than present-day servers. They virtualized several functions that took up space in each server rack, such as, storage, networking, server management, and load balancing,. In essence, the company shrunk the size of the system board "from a pizza box to the size of a credit card." A graph within the article shows the amount of money saved from their innovative venture. HP Web-Based Printers. With digital content being the frontrunner for capital investments, the art of printing has trailed at a sluggish pace. As the internet grows and becomes integrated with common business utilities, hardware will become more important to enterprise users in their quest for workplace efficiency. Changing hardware to accommodate a shift in fundamental content consumption is one consideration taken by HP who <a rel="nofollow" href="http://www.technewsworld.com/story/HP-Delivers-Web-Based-Printing-but-Its-Not-Clear-Who-Wants-It-70150.html?wlc=1276007305&wlc=1276874696" target="_blank">recently announced</a> their plans for web-based printers. While the internet brings a foreign element to the printing industry, 3D model printers are also piercing the enterprise industry. These advancements, coupled with the demand for on-location printing capabilities from various devices, will push the traditional printer into an essential enterprise role.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Mobile Enterprise0One Year and 3.7 Billion Phishing Emails Later – Is Your Identity Protected?One Year and 3.7 Billion Phishing Emails Later – Is Your Identity Protected?One Year and 3.7 Billion Phishing Emails Later – Is Your Identity Protected? As the U.S. (and the rest of the world) drifts to a life saturated with internet activities, a similar movement of <a href="/switchfast-blog/2010/4/7/is-there-a-%E2%80%9Ccyberwar%E2%80%9D-around-the-corner.aspx" target="_blank">malicious schemes will follow</a>. Unfortunately, like the real world, the developing digital world is not free of bad-natured users and individuals will continue to find ways to scam and con their way into others' private lives, using the information they seize to their advantage. In an <a rel="nofollow" href="http://www.networkworld.com/news/2010/061610-37-billion-phishing-emails-were.html?page=1" target="_blank">article from Networkworld.com</a>, a study by CPP, a British identity protection company, shows that cybercriminals sent 3.7 billion emails over the last 365 days. Of these 3.7 billion, 55% were fake bank emails attempting to mislead users and steal valuable information like online banking passwords or credit card numbers. The article points out that online banking fraud itself has increased 132% over the last year, while almost half of web users worry that their personal banking information could be leaked and used to make illegal purchases online. Nicole Sanders, an identity fraud expert at CPP, says that "fraudsters are becoming ever more skilled in their techniques and tactics... it can be extremely difficult to spot a legitimate email from a scam." One area that has seen a significant rise in malicious content is social networking. In a <a rel="nofollow" href="http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NielsenWireMediaEntertainment+(Nielsen+Wire+%C2%BB+Media+%26+Entertainment)&utm_content=Google+Reader" target="_blank">recent study by Nielsen</a>, the world now spends about 22% of all their time online using social media, a 66% increase from a year ago. Social networking is used by three quarters of all U.S. users, spending an average of 6 hours 35 minutes per month on social media or blog sites, second only to Australia. Facebook alone reaches into 62% of users' online time. Networkword.com points out that over the last year nearly one in five Brits interviewed had received "phony Facebook messages claiming to be from friends or family." According to Mrs. Sanders, an identity acquired through social media "is as valuable to a thief as a credit card." She and her company advise web users to keep their personal information safe and always check sources before giving out details. For example, banks will never ask for your personal information online, CPP points out. Steve Furnell, head of the Centre for Security, Communications and Network Research at the University of Plymouth, recommends users make "periodic manual checks to ensure that their antivirus has downloaded recent signatures." He also notes that when disclosing personal items, "consider the nature and importance of the information being asked for." Similar to experiencing a burglary in real life, the effects of malicious actions can be devastating. Make sure all your devices - mobile and desktop - are updated with the latest anti-virus software and moderate your personal information disclosure over the internet.   Until Next Time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News,IT News04 Simple Tactics to Promote a Small Business and Build Connections4 Simple Tactics to Promote a Small Business and Build Connections4 Simple Tactics to Promote a Small Business and Build Connections Small business owners will be the first to tell you that products and services don't immediately catch on as soon as they are offered. While some companies opt for in-house marketing or initial word-of-mouth buzz, down the road small businesses must figure out a way to spread their business message over a new area of potential customers. While the internet has become a cheap, effective means for small business marketing, some of the most beneficial long-term business connections will inevitably require an in-person experience. Whether this occurs at networking events or at sales meetings or even in line at your favorite ice cream shop, the opportunities to connect with individuals on a daily basis is sometimes overlooked in favor of social media platforms. All small business employees -- from the owner down to the part-time employee -- represent a significant brand contributor when speaking with potential networking opportunities. Here are 4 tips to consider on a daily basis when connecting with individuals on a professional level: Be genuine - at and outside of work. Small businesses often don't have the luxury of paying PR companies to manage or monitor their reputation. Approach every situation with the greatest of sincerity. There is always a more favorable outcome when the main ingredient in a conversation or experience is positive enthusiasm. Owners and employees tend to get excited when talking about their company, which makes these conversations more relaxed and easy to engage. Make connections constantly. Your neighbor's cousin's father's friend may be your next big customer - all because you dedicated time to respect the connections leading up to him. Going along with being genuine, be open as a person - you may have more in common with the person, or small business, standing next to you. People and small businesses alike benefit from stable, fruitful relationships. Show, don't tell. At work, small businesses concentrate on showing prospective business clients their work and their history of productivity. Away from work, adapt the same practices - show people you care for them instead of telling them, perform acts of kindness instead of saying "I'm sorry," modify the way you communicate to demonstrate a genuine sense of interest. The easy way is telling, the best way is showing. Provide advice, take advice. Everyone has experience, interests, and opinions - it's a natural inclination to share these with others. When connections are made, make sure to participate on both sides of the communication model - listening and talking. The best kind of conversation ends with two individuals taking something valuable away from the discussion and applying the concept later on. Too often, small business owners tend to concentrate on "fluffing" their company instead of sharing its strengths and weaknesses. As stated before, there is an attraction to small businesses demonstrating human-like qualities. Being able to share your experience is just as important as learning about someone else's journey.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips,Small Business Marketing0Microsoft’s Xbox Kinect: A Future Small Business Tool?Microsoft’s Xbox Kinect: A Future Small Business Tool?Microsoft’s Xbox Kinect: A Future Small Business Tool? Where there is technology, there is business opportunity. In this case, a familiar manufacturer, Microsoft, has released the most up-to-date interactive gaming technology for their well-established Xbox 360 console. The product, code named "Project Natal," received its official launch name: Kinect. According to Mary-Jo Foley <a rel="nofollow" href="http://www.zdnet.com/blog/microsoft/microsoft-kinect-for-gamers-this-november-for-business-users-later/6519" target="_blank">over at ZDNet.com</a>, "Kinect is part of Microsoft's continuing quest to bring to market Natural User Interface (NUI) technologies like touch, voice and gesture-recognition." She also adds that although Microsoft won't be "touting the device as an accompaniment to a PC for a while," there are possibilities with integrating current Microsoft business software with the unique interface. While small business won't likely benefit directly from the Kinect's hardware, it could benefit greatly from the software and underlying technology that is Natural User Interface. An <a rel="nofollow" href="http://www.zdnet.com/blog/btl/microsofts-xbox-kinect-pondering-6-business-uses/35802" target="_blank">article</a> by Larry Dignan, a ZDNet blogger, highlights several possible business applications that Kinect and similar gesture-based programs could improve: Enhanced PowerPoint presentations. Ditch that annoying clicker and upgrade to your pointer finger - or just use your whole body. A further integration of human movement and computer software opens a plethora of possibilities for unique yet strategic executions within PowerPoint itself. Teleconferencing. The adjective used to distinguish Kinect from other similar video conferencing tools is "intuitive." In a sense, "Kinect will track your movements and adjust automatically... you can walk around without leaving the camera." The writer suggests seeing this feature in Office "at some point." Vertical industry uses. The example given here speaks of healthcare industries utilizing gesturing to go through a series of X-rays. While this can also be done using a tablet, imagine getting an update from your mechanic on what exactly is wrong with your vehicle, pointing out the location of the problem and the parts needing replaced (all this without getting one drop of oil on your hands). Employee Training. Easily one of the more exciting possibilities, this technology can be used where workplace environments are either dangerous or critical, like nuclear reactors or large factories. Using the Kinect to simulate training programs or risk management situations would cut costs and provide a dash of "real life" experience. Creative industries - go crazy! Imagine the interface from the Iron Man movies - now apply that to any creative building process. Individuals like architects or designers can use Kinect to manipulate or showcase their respective products, all with simple hand gestures. Embrace the security possibilities. According to Microsoft, Kinect "recognizes you and your gestures." With PCs, laptops, and mobile devices, this technology could erase the need for passwords and instead rely on the image and gestures of the identified user.   These are just a handful of speculative scenarios regarding a fascinating new turn in NUI technology - can you think of any interesting applications besides the items listed? Leave them in the comments below!   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business News,Internet News05 Most Overlooked Aspects of a Small Business Website5 Most Overlooked Aspects of a Small Business Website5 Most Overlooked Aspects of a Small Business Website More than ever, small business owners have embraced the opportunity to establish an online presence. Whether they start a Wordpress blog, a Twitter account, or simply add themselves to Yelp, getting your brand in the conversation is at the base of all online marketing and advertising tactics. The big challenge these days is establishing a consistent, controlled web presence. Although social media has provided a new avenue for client-company communication, a small business needs a central hub where its clients or consumers can observe, learn, and interact with the company and its services. No matter the size of a business, a well-developed website will attract customers and establish an elevated level of professionalism. Websites can come in all shapes and forms. Small business can sometimes forget that their design and layout affect interactions with potential clients and can even send the wrong message. Here are 5 website characteristics commonly overlooked by small business owners looking to start a solid online business strategy: Copywriting - The words you use and how you use them. The distinction between what you want to say and how it's actually received can be a difficult small business obstacle. While you want to establish your company as a unique brand, you also need to be clear in explaining your business strategy and services. Site visitors will have a short attention span - make sure your copy hits home with your overall purpose and their inevitable benefit. Compare a website to an elevator ride - when a potential client enters the elevator, what would you say in those 10 seconds to keep them interested or differentiate your product? Balance - Text vs. Audio vs. Graphics vs. Video. Small businesses tend to have their copywriting do all the talking, but a content-balanced website can draw out that short attention span. For example, visitors may understand your company through podcasts or internal messages or client recommendation videos. Take advantage of any form of media that effectively shows your company in an appropriate light instead of relying heavily on text. Contact Information - From "I'm interested" to "I'm connected". In all the excitement of establishing a website, small businesses forget that once the users are interested, they need a way to reach you! With the surge of social media, you can utilize several avenues including Facebook, Twitter, LinkedIn, and personal blog sites. However, keep in mind this is a method to stay connected and monitor your brand's image and conversation. Having a "Contact Information" tab in clear view should provide a name, a location, a phone number, and an email - this way your audience can choose a method of contact that suits them. Website Navigation - Practical and Easy. Don't be upset if your website isn't built with bright lights and animation - this rarely improves the success of the website. Instead, concentrate on the user experience. For example, make your important tabs (Home, About Us, Our Work, and Contact Info) distinguishable and highlight any parts of the website that deserve more attention than others. A home page shouldn't be confusing to users - this takes away from the positive experience. Instead, the majority of your website users want to know the simple questions - Who, What, Why? Make the answers to these questions easily visible.  Strategic Purpose. Small business websites need to be a serious investment with a solid business plan attached. Unlike bigger companies, small companies have little room for error. Building, maintaining, and promoting a website can be a big venture, but done with the right insight and execution, it can quickly accelerate the growth and quality of your services.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Smal