Switchfast Blog: The Future of IT

Switchfast Blog: The Future of IThttp://www.switchfast.comumbracoKeeping you on the cutting edge of information technologyen0How Using a Content Management System is Good for Your Business A Content Management System (CMS) is a piece of software that provides an efficient and cost effective way to maintain and manipulate a website. With a CMS, the user is able to make updates with little to no prior knowledge of HTML or CSS. There are numerous content management systems available today, including Umbraco, Drupal, and Joomla. Prior to the rise of the CMS, businesses had to approve the content to apply to the website and send it to a web designer to translate the content into HTML and apply to the website. This process is slow, costly, and inefficient. With a CMS, the creator of the content is able to apply any updates to the site directly and instantaneously, using a word processor-like interface. Even if the creator of the content does not know HTML or CSS, pages in a CMS are built upon defined templates, so keeping the updates consistent with your site's design standards is easy. Web designers are no longer needed to make simple updates to your business's website, which can save your business thousands of dollars a year. A CMS allows users to be defined for all or some control of the website. If you only want certain people to control the content of a particular section of your website, the CMS allows your business to do that. Any site changes that are made are also tracked, making it very simple to "rollback" any unwanted changes to the live site. Switchfast utilizes the <a href="http://umbraco.com/" target="_blank">Umbraco CMS</a> when designing and implementing for its clients. If utilized by your business, you'd be in great company. As a premier open source ASP.NET CMS, Umbraco is used by such companies as Microsoft, Heinz, Wired, Peugeot, and many others. A CMS is great because of its simple and customizable solutions that make it easy to use for non-tech folks, designers, and developers alike. Until next time - Patrick Cicere Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting</a> 0WARNING: Fake Intuit Invoice VirusThe latest email virus attack comes in the form of a fake order receipt form from Intuit (see below). If you have received this deceptive email, delete it immediately. WARNING: Fake Intuit Invoice Virus The latest email virus attack comes in the form of a fake order receipt form from Intuit (see below). If you have received this deceptive email, delete it immediately. If you have received the email and have already clicked on the attached links within it, contact your IT/computer support partner with the message that your computer needs to be scanned and cleaned. <img src="/media/214112/intuit_email_499x385.jpg" width="499" height="385" alt="Intuit Virus Email"/> If you need a computer support partner or help cleaning this virus immediately, feel free to contact Switchfast at 773.241.3007 or at <a href="mailto:thefutureofit@switchfast.com" target="_blank">TheFutureofIT@switchfast.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> 0What These IT Buzzwords Mean To Your Business As we settle into 2012, I thought it would be pertinent to take a look back at the biggest tech buzzwords from 2011 that will still be important this year. Cloud Computing Cloud computing is one of the biggest tech buzz words of this past year. Though it is not exactly new to the scene, cloud computing is one of the most talked about tech phrases. Cloud computing is an umbrella-phrase that describes the hosting of applications, platforms and infrastructure from local hardware to the web. For instance, file storage and sharing, email, customer relationship managers, and productivity applications are hosted on shared servers and accessed remotely. This means you can access your files, email, and applications over the internet, instead of only having access through a specific computer. To get a better idea of what cloud computing is and what it can do for your business check out <a href="/switchfast-blog/2011/6/3/the-cloud-computing-break-down.aspx"> another blog</a> we wrote concerning the cloud. Data Archiving Data archiving goes hand in hand with disaster recovery and data backup. Archiving data entails moving information that does not need to be accessed on a regular basis and storing it on a secure medium off-site. It is important to consider what materials you want to archive because this data will not be at your fingertips anymore. The backup solution that will work best for your business will vary depending on the amount of information you need stored and the level of sensitivity. Switchfast can help you customize a plan that will work best for your business. To get an idea of what types of data backup we offer, check out our <a href="/it-support/maxpro-worry-free-backup.aspx">backup page</a> to learn more and feel free to contact us with questions. "SaaS" SaaS or Software as a Service describes the new way to access your software through the internet. For small businesses, this technology offers cost savings and ease of accessibility. As a cloud service, SaaS can save businesses the hassle of constantly needing to maintain and update common applications. SaaS can give small businesses on a tight budget or start-ups the flexibility to grow without the overhead of buying software licenses for every employee. BYOT BYOT or "Bring Your Own Technology" is a growing trend among small businesses. This purchasing model, sometimes referred to as BYOD (Bring Your Own Device), requires employees to use their own computers, tablets and smart phones while in the office. BYOT shifts the overhead costs of technology onto employees while giving them the ability to use whatever sort of computer works best for their individual needs. For a small or growing business, BYOD bypasses the cost of setting up a technology infrastructure -- but it is not without its drawbacks. We recently wrote a blog detailing the pros and cons of this business model, <a href="/switchfast-blog/2011/11/7/the-downside-to-the-bring-your-own-device-model-of-it-buying.aspx"> check it out here</a>. If your company is in need of IT consulting to determine what the best practices are for your business, feel free to contact us at 773.241.3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> 0How to Keep Business Data Safe on Mobile Devices Everywhere you turn it seems people are on their cell phones -- chatting, texting, Facebooking, and playing Angry Birds. While the vast majority of people use their cell phones for personal reasons, more and more employees are using them to conduct work on the go. As much as this might improve efficiency, the lingering question still stands: is your company's sensitive data safe on your employee's mobile devices?How to Keep Business Data Safe on Mobile Devices Everywhere you turn it seems people are on their cell phones -- chatting, texting, Facebooking, and playing Angry Birds. While the vast majority of people use their cell phones for personal reasons, more and more employees are using them to conduct work on the go. As much as this might improve efficiency, the lingering question still stands: is your company's sensitive data safe on your employee's mobile devices? While your office setup may have firewalls strong enough to repel the cleverest hacker, cell phones are often not given the same type of security. Additionally, according to a study done by Dimensional Research, the highest ranked factor that impacts the security of mobile data is the lack of employee awareness about security policies. To prevent your company from losing any business-sensitive data, check out our tips below to educate employees on how to protect themselves (and your company) from losing important business information. <h3>Report Anything Suspicious</h3> Employees should be educated on how to recognize a suspicious message or email. Then, if they receive something that may be an attempt to compromise business data, they know to report it to your IT department/personnel. It is also important for employees to recognize that much of their personal information is also held within their phone, and by taking the precaution to report anything suspicious, they can ensure that both business and personal information are safe. <h3>Limit What Is Stored on the Device</h3> Business-sensitive data such as passwords and account numbers should never be stored on mobile devices -- especially in the form of memos, text messages, or tasks. In the event that the device is stolen or lost, this sensitive data can easily be obtained and used before your company even knows that the device was lost. Additionally, when a person quits, is fired, or laid off they keep their phone. Therefore, it is important for a company's safety to limit the amount of information each employee is allowed to store on their phone. <h3>Inform and Enforce Data Security on Mobile Device Policies</h3> Some of the simplest policies, like having a security password and a timeout for the device, are important to enforce with employees. If you have high security data, the precaution of setting the device to wipe clean after a certain number of incorrect passwords might be necessary. To make all of your specific policies known to your employees, ensure each new employee is informed when they begin their employment and that everyone is able to access the information quickly and easily. If you need help managing your company's business-sensitive data, feel free to contact us at 773-241-3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> security0Understanding SOPA & PIPA On January 18, many popular websites including Wikipedia and Google have "blackout" their websites to protest two pieces of legislation currently working their way through congress. "Stop Online Piracy Act" and "PROTECT IP Act" are designed to provide tools for law enforcement and copyright holders to protect their intellectual property rights. Their is nothing wrong with rights holder wanting to protect their intellectual property. However, <a href="https://wfc2.wiredforchange.com/o/9042/p/dia/action/public/?action_KEY=8173"> if made law</a>: <blockquote> As drafted, the legislation would grant the government and private parties unprecedented power to interfere with the Internet's underlying infrastructure. The government would be able to force ISPs and search engines to block users' attempts to reach certain websites' URLs. In response, third parties will woo average users to alternative servers that offer access to the entire Internet (not just the newly censored U.S. version), which will create new computer security vulnerabilities as the Internet grows increasingly balkanized. </blockquote> These bills go further to give american businesses the right to censer foreign websites and require ISP's to actively monitor their own users for potential violations of copywriter infringement. If you are interested in learning more about SOPA and PIPA below you will find links more information about the issue: <a rel="footnote" href="#fn:1">1</a> <ul> <li> <a href="http://en.wikipedia.org/wiki/Wikipedia:SOPA_initiative/Learn_more"> Why is Wikipedia blacked-out?</a> </li> <li> <a href="https://plus.google.com/107033731246200681024/posts/BEDukdz2B1r"> Tim O'Reilly: Before Solving a Problem, Make Sure You've Got the Right Problem</a> </li> <li> <a href="https://www.google.com/landing/takeaction/">Google on why it has blacked out its logo</a> </li> <li> <a href="http://sopastrike.com/">A list of websites participating in the protest</a> </li> </ul> <div class="footnotes"> <hr /> <ol> <li> Under SOPA/PIPA a list like this could be deemed a violation of copywriter and could therefore be blacklisted or removed.<a rev="footnote" href="#fnref:1">↩</a> </li> </ol> </div> 0Trends in Mobile Marketing for 2012 | SwitchfastWith mobile push and pull marketing, small businesses use mobile phone-centric communications to bring customers in the door. Mobile Pull Marketing incentivizes you to use your mobile phone to interact with advertising. Trends in Mobile Marketing for 2012 John Arnold, writing for Entrepreneur.com, has a great round summary of what he believes will be the <a href="http://www.entrepreneur.com/article/222531">ten biggest marketing trends of 2012</a>. The main focus of many of these trends is mobile, something we have talked about a lot this past year on the Future of IT. Here are our thoughts on two of the strategies he discusses. <h3>Mobile Push and Pull Marketing</h3> With mobile push and pull marketing, small businesses use mobile phone-centric communications to bring customers in the door. Mobile Pull Marketing incentivizes you to use your mobile phone to interact with advertising. Mobile Push Marketing focuses on sending bulk messages to prospective clients' mobile phones, either via email or text message. Both of these strategies use well developed tactics, but focus on using mobile phones as being the primary medium of delivery. While we have argued that mobile facing marketing needs to be a part of a small businesses marketing strategy, it is important to not overwhelm your audience. People are still weary of mobile advertising. Formatting email newsletters so they can be read easily on a mobile screen is a great improvement, but keep bulk text messages to a minimum. As with email newsletters, sending too many bulk text messages could be seen as spammy. I believe this goes double for text messages since this form of channel tends to be used primarily for private personal communication. <h3>Proximity Marketing</h3> <a href="/switchfast-blog/2011/4/6/check-in-applications-effective-for-small-businesses-.aspx"> FourSquare and other check-in apps</a> can be a really fun way to interact and play with friends. They also can give small businesses a way to bring people in the door. Using GPS enabled smartphones, people out and about can find deals nearby. Once in the store, they will have to broadcast their location to their friends. Using check-in apps like FourSquare or Yelp give small businesses the flexibility to scale their efforts over time. Deals are created on demand and can be set at multiple levels. For example, start out by offering deals to the "mayor." This will limit a deal to a single person at a time. You can also set deals for multiple check ins.   Yelp has a service that allows you to create Groupon-style deals on demand. Both FourSquare and Yelp let you connect with people who are actively seeking something to do. These services let you incentivize drop in clients that may have walked past your store. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Social media0Phishing Attempt on New Apple Owners | SwitchfastStarting on Christmas day, a phishing scheme began to obtain the credit card information of new Apple owners. The attack was timed perfectly by the scammers. The Techland Blog reports that 3.8 million new IPhones, IPods and IPads were activated on December 25Phishing Attempt on New Apple Owners Starting on Christmas day, a phishing scheme began to obtain the credit card information of new Apple owners. The attack was timed perfectly by the scammers. The <a href="http://techland.time.com/2011/12/28/android-ios-devices-have-record-shattering-holiday-sales/" target="_blank">Techland Blog</a> reports that 3.8 million new IPhones, IPods and IPads were activated on December 25. The scam email looks like the image below: <img src="/media/148329/apple_fishing_attempt_500x378.jpg" width="500" height="378" alt="Apple Fishing Attempt"/> The worst part is the email looks authentic and while the URL looks legitimate, it leads the user to a fraudulent website where you are prompted to give your credit card information. But it is not flawless, there are a few give aways that the email is not legitimate: <ul> <li>The subject line reads "Apple update your Billing Information"</li> <li>If you hover over the link you can see that it does not lead back to Apple.com</li> </ul> Be suspicious about any email asking you to update personal or billing information. Make sure you are using an up to data web browsers and anti-virus software. If you do receive a hoax email, flag it in your email software, inform your employer or IT manager, and delete the email. Additionally, if you receive an email from a company that you have given your billing info to in the past, go directly to the companies site and find a phone number to call where you can find out definitively if they need your updated billing info or not. When it comes to your billing information, never feel like you are being overly cautious. Check out a previous blog we wrote about <a href="/switchfast-blog/2011/3/14/prevent-password-theft-by-recognizing-phishing-attempts.aspx"> how to recognize phishing attempts</a> and if you are looking into additional antivirus or anti-spam protection for your business, feel free to contact us at 773.241.3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> securityVictorI just happened across your article this morning and gave it a read. You must be dedicated to writing to be able to produce such interesting and varied content. I agree with much of this.00Small Business Selling: Tips on How to Land a Big Account Many small businesses end up taking a dive when attempting to sell to big corporations. What does it really take to land an account with a Fortune 500 Company? Here are some tips that are sure to help you succeed: Look the Part: It's important to have professional sales tools. Typically, these components make up your company's first impression. Start by having a great logo and business card. Create a company e-mail address that uses your company's name (addresses such as yahoo, Gmail, etc. look unprofessional or not credible). Prepare customer testimonials, case studies, white papers and webinars to enhance your value. Lastly, make sure your social media presence accurately reflects the quality of your company and your personal professionalism. Focus: Narrow your target and choose 10 or less big companies whose business you really want to obtain. Big companies that are similar to your best customers are more likely to understand and benefit from your value proposition. Be Prepared: Learn everything you can about the prospective big businesses. Be familiar with their website, read news articles about them, buy their products and follow them on social media sites like Facebook, Twitter and LinkedIn. Attend tradeshows and make it a point to visit their booths. Be an expert on their competition so you can determine how you are able to add value to what they do. Additionally, have your financials in order. Companies that are bigger than yours will look at you as being a risk, so their buyers will investigate your credit when you land the account and on a regular basis. Perfect Your Pitch: Have your short pitch perfected and ready to go. This will be a necessity in the halls of big-company vendor departments -- especially during supplier events. Know what your company does best and what it stands for and make that clear and concise. Be able to explain in a minute or less what you do and why your company is the better alternative. It's crucial to not ask what the corporation needs, but instead inform them what you do well and why your company is the right choice for them. To help convey your unique value even more, talk to your current customers ahead of time to learn why they do business with you and what it is they value most about your company's solution or product. Network: Find out which of your connections also knows your prospective big businesses. LinkedIn is a great tool to use to get connected to buyers at big companies. Utilize current customers, colleagues and vendors to introduce you to the people you want to meet. It's all about who you know! Follow Up: Buyers are busy, so it's important to be persistent. Don't be a pest, but make it clear that you are serious about doing business with them. For example, ask questions like, "What's the best way for me to follow up with you?" Then, set up a contact strategy for yourself and keep at it. Patience is going to be important, but the payoff will be well worth the effort. If your business needs help obtaining more business leads, feel free to contact Switchfast at 773.241.3007. Until next time - Jacqueline Gargaro Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> 0Year in Small Business Technology | SwitchfastAt the end of year, we like to look back at the stories and trends that have driven small business technology.Year in Small Business Technology At the end of year, we like to look back at the stories and trends that have driven small business technology. Decline of BlackBerry Long before the iPhone and Android-based smartphones dominated the market the BlackBerry was king. The BlackBerry's design was centered on its ability to quickly send and receive messages; either in the form of emails or via BlackBerry messenger. Before mobile broadband was widely available, the BlackBerry's ability to quickly send secure messages made it a very powerful tool for small business people. One no longer had to be tied to a desk to stay in touch with what was happening at the office or at store fronts across the city or county. Mobile broadband and full powered web browsers have redefined what people can do with their mobile phone. In October <a href="file:///C:/tmp/%5bhttp:/www.bgr.com/2011/10/05/android-ios-continue-to-absorb-blackberry-market-share-in-u-s/"> ComScore reported</a> that RIM's market share dropped 5 percentage points from 24.7% to 19.7%. At the same time, Android-based phones and iPhone's market share continued to see strong growth. RIM has released handset competitors (the Storm and the Torch) but neither has caught on. Rise of Tablets (At least the iPad) The iPad 2, released in the spring, brought multitasking, folders and improved performance. It also merged iPhone and iPad's version of iOS. The new iPad feels far more polished. RIM, Dell, Motorola, and many others have all attempted to release tablets to compete with Apple's juggernaut. For 2011, the iPad remains unchallanged. In 2012, Microsoft will be releasing a tablet specific version of Windows 8 and Google will continue to refine a tablet version of Andriod. But it is unlikely to make too much of a dent in Apple's lead. We can also expect Apple to release a third iteration tablet sometime in the spring. Next Gen OSs This summer both Apple and Microsoft took big step forward with OS design. We outlined new features for both <a href="/switchfast-blog/2011/6/8/windows-8-vs-mac-osx-lion.aspx">OSX Lion</a> and <a href="/switchfast-blog/2011/6/2/microsoft-announces-windows-8.aspx"> Windows 8</a>. Since then, Apple launched Lion as a direct download product from its new Mac App Store. After some early bumps, Lion has established itself as solid OS. We have also learned a lot about Windows 8. Microsoft plans on releasing an ARM-only versoin of the OS for tablets. The ARM version will only have the Metro mobile interface. The beta is due out in Feburary 2012. Google Plus <a href="/switchfast-blog/2011/6/29/google-plus-for-small-business-networking.aspx"> Google Plus</a> was going to be really cool. After several false starts, it looked like Google had got its social network right. Google Plus took the basic idea of Facebook but without some of the technical limitations. Google Plus brought a lot of interesting ideas to the table. It made it very easy to group friends and create separate audiences. This helped eliminated some of the privacy concerns that have plagued Facebook for the last few years. But after much fanfare, Google Plus has not taken off outside the tech community. That is not to say that the service is dead. Google continues to make interface updates and mobile apps. Google has also lifted restrictions on Brand pages. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Technology0Small Business Marketing: How to Utilize Daily Deal SitesCompanies like Groupon and Living Social are rapidly growing and small businesses are starting to incorporate social coupon discounting into their overall marketing plan. While some companies are thriving in this marketing strategy, others have taken a hard hit. In order to utilize daily deal sites to a small business' advantage, here are a few crucial elements to consider.Small Business Marketing: How to Utilize Daily Deal Sites The daily deal trend is in full force. Companies like Groupon and Living Social are rapidly growing and small businesses are starting to incorporate social coupon discounting into their overall marketing plan. While some companies are thriving in this marketing strategy, others have taken a hard hit. In order to utilize daily deal sites to a small business' advantage, here are a few crucial elements to consider. <h3>Preplanning</h3> Before agreeing to implement a daily deal site into your business, it is imperative to construct a strategy of how to transform these "coupon customers" into full-paying clients. Studies have shown 70% of customers who come in with discounts, never return. To prevent this from happening, all customers should be treated like full paying clients. Let them know you appreciate their business. It is important to reward returning "couponers" and this reward doesn't have to be monetary. Whether it is giving them a free product, priority seating, or even just remembering their name, it's the little things that can close the deal and help create recurring customers. <h3>Daily Deals are not a Cure-All</h3> A daily deal site should not be embraced as a cure-all solution for slow sales, but instead as one element of a well outlined marketing plan. There are hundreds of social marketing sites out there, each catering to different types of businesses. In order to be most successful, choose a platform that most closely matches your marketing goals. For example, check out <a href="http://www.dailydealmedia.com" target="_blank">Daily Deal Media</a> which is a database that tracks the activity of around 600 daily deal sites. Utilizing coupon discounting will definitely introduce you to new potential customers - but it's making sure these customers return that will lead your business to growth and profit. If your company is considering investing in a daily deal site, Switchfast can help create a marketing plan that will allow you to effectively utilize this tool. Feel free to contact us at (773) 241-3007 or check out <a href="/outsourced-marketing-for-small-business.aspx">outsourced-marketing-for-small-business.aspx</a> for more information. Until next time - Jacqueline Gargaro Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Marketing0Another look at Windows Phone 7 for Small Business | Switchfast TechnologiesWP7 is far from dead. This fall, Microsoft and its hardware partners launched a new generation of handsets. While the hardware in this new crop of phones is nearly identical to past handsets, Microsoft is highlighting improvements to the OS itself.Another look at Windows Phone 7 for Small Business Last year we wrote <a href="/switchfast-blog/2010/7/13/can-microsoft%E2%80%99s-windows-phone-7-make-a-difference-in-mobile-enterprise.aspx"> several</a> <a href="/switchfast-blog/2010/3/5/excited-about-windows-phone-7-more-details-coming-soon.aspx"> blog</a> <a href="/switchfast-blog/2010/10/12/windows-phone-7-bridging-the-gaps-where-apple-cannot.aspx"> posts</a> on what sort of impact Windows Phone 7 would have on the cell phone market at large, and for small businesses in particular. Windows Phone 7 came out with a boom of PR, but things quickly fell silent. The first batch of phones with WP7 was released within a month of Apple's iPad and first wave of mainstream Android phones. The overwhelming success of the iPad, Droid Incredible, and HTC Nexus One took the wind out of Microsoft's sales. WP7 is far from dead. This fall, Microsoft and its hardware partners launched a new generation of handsets. While the hardware in this new crop of phones is nearly identical to past handsets, Microsoft is highlighting improvements to the OS itself. Windows Phone 7.5, or "Mango," brings deep integration of social features and search into the phone's interface. Unlike the design free-for-all of Android or the app-centric iOS, nearly all aspects of communication are baked directly into OS. We had a hard time understanding how this would work - but it turned out we were not the only ones. To help promote Windows 7.5, Microsoft has launched a <a href="http://m.microsoft.com/windowsphone/en-us/demo/index.html">web-based demo</a> of the interface designed to run in their competitors' mobile browsers.  The demo will guide you through different features of the OS's interface. <img src="/media/3271/wp7_demo_150x225.jpg" width="150" height="225" alt="wp7_demo.PNG"/> Windows Phone 7 has a lot that a small business person would need. With 7.5, WP now has full support for Exchange syncing. For people on the go, WP can create and edit documents in native versions of MS Office. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting</a> mobile technology0Facebook Seamless Sharing and your Small BusinessOur advice, avoid seamless sharing. Stick with the standard "Share This" on blog posts and post your most important stuff on a fan page. Annoying fans and their friends is never an effective marketing tactic.Facebook Seamless Sharing and your Small Business During the Facebook Developer's conference, F8, Facebook announced an update to its Open Graph API. Open Graph is a set of tools that website developers can use to integrate their website into Facebook. One of the new features of Open Graph lets content publishers "seamlessly share" a Facebook user's activity. If you have a friend using Spotify, the music streaming service, you might have noticed a running list of what songs they are listening to. Two major newspapers are also taking advantage of seamless sharing. If you use the Washington Post or The Guardian's Facebook apps, the stories you read are posted on your mini-feed. There are two issues with this new seamless sharing. <h2>The Privacy Issue</h2> As with every major update to the way Facebook interacts with the rest of the web, privacy watch dogs are concerned about what seamless sharing will expose. Facebook has a history of opting users in to sharing personal information without the user's explicit consent. Seamless sharing does not opt in users. It requires users to be using an app within Facebook's own interface or with 3rd party apps that require Facebook credentials to log in. Since seamless sharing requires interactions with app, it will follow your established security settings. If you are concerned about privacy, and are using Facebook with any regular basis, this would be a good time to go into your settings to make sure they are set up properly. <h2>Over Sharing</h2> Many publishers are really excited about seamless sharing. It is going to have the effect of pushing updates into friends of fan's news feeds thus exposing headlines and links to an exponentially larger number of new people. This is going to push up impressions and potentially drive new traffic. But, like the Farmville of the past, it is going to annoy friends and end up being blocked. Seamless sharing is the new over-share. Publishers want to reduce friction to sharing posts, believing that making it easier to add a link to Facebook is enough to make their product the next "big thing". But it is not, and never will be, the raw number of shares a blog post view has. It is about who is sharing them and why it is being shared. When someone posts a news item or funny image on their wall their act of marking it has some special value. Sharing every article that is skimmed reduces the value of all posts. Our advice, avoid seamless sharing. Stick with the standard "Share This" on blog posts and post your most important stuff on a fan page. Annoying fans and their friends is never an effective marketing tactic. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Social media,social media marketingMikeitsyllabus@live.comwww.itsyllabus.comI think its a great work done.0Siri and Local SEOSiri is the convenient new voice recognition app built in to the iPhone 4S. Whether you own one or not, as a small business owner, it is important you learn about it now.Siri and Local SEO Siri is the convenient new voice recognition app built in to the iPhone 4S. Whether you own one or not, as a small business owner, it is important you learn about it now. Siri allows iPhone users to get directions to the nearest library, check the weather for the next 10 days, or help find an Italian restaurant for dinner. If you are a small Italian restaurant who is using paid search to generate new business, are you getting the top results when Siri is searching for the keywords you are bidding on? The short answer is probably not. In the US, Siri is using Yelp.com's database to generate a list of businesses nearby. This could cause problems for small merchants. First, areas where Yelp is not widely used, its database can be skewed and incomplete. Small businesses can also be at the mercy of angry customers and incorrect or negative reviews. The question now is what can small businesses do in the mean time to make your site accessible to Siri and for mobile? Optimize your website for mobile. Optimizing your site for mobile browsers has been a suggestion to businesses of all types for a while now. Smart phone users are constantly on the go and depend on their phones to find the information they need quickly. If it's within your budget, add a mobile site template to your site. Users depend on maneuverable mobile-friendly sites that make content easier to read. Your location and phone number should be prominent on the first page. Additionally, if you are offering a specific special that day, highlight it on the first page, not buried three pages in. The most important information you would like your consumers to see should be the easiest to access. Establish a presence online outside of your website. Verifying your website on Yelp and Google Places can have a huge impact on local SEO. It might seem obvious, but it is important that information in local directories is identical. For example, for a long time Switchfast's name in Google Places was "Switch Fast". Google's local search looks at dozens of local directories. If they are inconsistent, Google is not going to include your site in relevant search results. Spend some time making sure local information is correct in local directories like Citysearch, Superpages, Yellow Pages, Local.com, and Dex. For <a href="/switchfast-blog/2011/8/16/it-is-time-to-redesign-your-restaurants-website.aspx" target="_blank">restaurant owners</a>, dining sites like Urban Spoon, MenuPages, and Yelp can help you reach a wide audience. Apple's use of Yelp places adds an additional emphasis on the service and its database. Love it or hate it, merchants have to deal with Yelp. They have built an extensive, accurate database of restaurants and retailers that consumers have come to rely upon. Maintaining the business end of Yelp will help you keep consumers updated and show them you are involved in the space. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business SEOOliverFinally a comment on siri regarding local seo that actually offers some real content. thanks switchfast00The Importance of Prioritizing LeadsOn a daily basis your company strives to generate more leads from different pipelines. While obtaining new leads is the first step, the next is deciphering how much of your sales effort should be directed towards each lead.The Importance of Prioritizing Leads On a daily basis your company strives to generate more leads from different pipelines. While obtaining new leads is the first step, the next is deciphering how much of your sales effort should be directed towards each lead. Let's face it, not all leads that make it into your pipeline are going to become customers. For this reason it is important to separate the ready to buy, the almost ready to buy, and the probably not likely to buy. So how do you know how to prioritize these leads and is there any easy way to keep them organized? To separate these and keep the leads organized many businesses are turning to Customer Relationship Management (CRM) software. All CRMs will let you track leads, how they were generated, what contact you have had with them, and the next action to take. This data will help your team prioritize leads and contain all of your potential customers in one organized area. It is only a matter of finding which CRM is going to work best for you. Consider where the lead came from. Did you obtain the lead from a referral, a whitepaper they downloaded on your site, a webinar, a cold call, or a tradeshow? From your experience with nurturing these sales before, begin to organize each lead by their likeliness to buy. Some companies like to use scoring systems to help organize these leads. The initial contact is scored by level of interest depending on where it comes from. For instance, if the lead comes from a webinar they may be given a higher score than a lead you receive from a cold call. If the cold call is not responding to future calls or emails, start to deduct points and lower their priority. If a webinar attendee asks questions afterwards and seems interested in your product, add additional points to this lead and take the time to make a strong contact strategy to put extra effort into turning this lead into a sale. By taking an active approach to organizing and prioritizing your leads, you and your sales team's time will be used efficiently. Additionally, by separating the leads that are likely to convert from the leads that are not likely to convert, you will be able to allocate the correct amount of effort to each group to ensure your efforts are going to result in the maximum amount of sales. If you are looking for a CRM for your business, feel free to check out <a href="/software-solutions/act-service-and-consulting.aspx" target="_blank">ACT! Service and Consulting from Switchfast</a> or call 773.241.3007 to speak with one of Switchfast's Development Managers. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Tips0What does the end of mobile flash mean for small businesses?With exit of flash from the mobile landscape there is no longer confusion about which technologies are going to work best on mobile devices and which are going to be (or aren't going to be) sponsored 2-4 years down the road.What does the end of mobile flash mean for small businesses? This week ZDNet broke the news that <a rel="nofollow" href="http://www.zdnet.com/blog/perlow/exclusive-adobe-ceases-development-on-mobile-browser-flash-refocuses-efforts-on-html5-updated/19226"> Adobe would discontinue development on its Flash Plugin</a> for mobile web browsers. Instead, they will be shifting resources to HTML5 as a platform for developing dynamic content for the web and using Adobe Air as a platform for native mobile apps. Adobe insured that they would continue to release critical bug fixes and security updates for Android OS based phones and the Blackberry PlayBook. For small businesses, this is good news. Developing a mobile friendly website has become more important as more people are using iPhones, Android OS Phones and small tablets. With exit of flash from the mobile landscape and Adobe's full embrace of HTML5, there is no longer confusion about which technologies are going to work best on mobile devices and which are going to be (or aren't going to be) sponsored 2-4 years down the road. Small businesses now have a clear road forward. HTML5, the umbrella term for the most recent version of HTML, CSS, and JavaScript, allows for all the dynamic elements that once required Flash is now supported by most web browsers. These technologies are open and do not require additional plugins. For more information and web development and marketing services <a href="/contact.aspx" title="Contact">contact us today at 773.241.3007</a>. Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business NewsIT support Londonmelisaparker27@yahoo.com http://www.networkfish.com/Very efficiently written information. It will be valuable to anybody who uses it, including me. Keep doing what you are doing – i will definitely read more posts.0The Downside to the “Bring Your Own Device” Model of IT BuyingIn economic times such as these, small businesses must face the inevitable decision as to what to do to keep business afloat. More times than not, this decision results in cutting of costs, reduction of payroll, and ultimately low employee morale that is perceivable throughout all aspects of the company. The Downside to the "Bring Your Own Device" Model of IT Buying In economic times such as these, small businesses must face the inevitable decision as to what to do to keep business afloat. More times than not, this decision results in cutting of costs, reduction of payroll, and ultimately low employee morale that is perceivable throughout all aspects of the company. Here enters the "bring your own device" model to save the day. To lessen the burden of cutbacks, many businesses are adopting this debatable model in which employees are given permission to use personal devices in corporate environments. The use of personal tablets, smartphones, and notebooks in the business world appears to be clever in alleviating costs. Combined with upfront technical savings, improved morale and higher productivity, BYOD allows businesses to lower expenses while maintaining a level of reassurance. At least that's what we are expected to believe. The four biggest downsides to BYOD that businesses must contemplate include risk of security breaches, hardware and data ownership, continued overhead costs, and lack of scalability. Security Data security is crucial to protect business assets. Despite the abundant amount of providers, many consumers continually choose to opt out of purchasing antivirus software, thus creating a security gap. Hackers can easily access your company's data through private devices and may upload viruses that can crash your systems. Aside from viruses and malware, mobile devices such as smartphones are also at a higher risk of theft or loss. Ownership Restrictions and guidelines obviously vary business to business, but overall the issue of ownership can extend further than just whom the hardware belongs to. Who should be responsible for the costs of the devices along with vital business applications needed? What happens when an employee is terminated? Who owns the data stored on the device? There are hundreds of questions that require the enforcement of strict policies in order to make BYOD beneficial for both employer and employee. Continued Overhead Costs Despite BYOD offering upfront savings, there is little evidence that supports significant long-term savings. In fact, the opposite is more than likely especially with issues concerning ongoing management of aging systems. The continued cost of maintaining an internal network can be pricy, and the costs to keep personal devices up-to-date and in working condition only increases this fee. Small Business Scalability Under BYOD, it is hard to predict future expenses. As a company grows, so does the technology needed. In these situations, small businesses must weigh their needs with available budget. Unlike larger corporations, small businesses do not have the luxury to overspend and company size often fluctuates at a higher rate. If a small business purchases a large amount of devices for its employees and is forced to cut payroll, the money wasted on the additional technology can be overwhelming. So What's the Solution? Here enters managed IT services. Rather than devoting valuable time towards establishing restrictions and guidelines, or fretting upon excess costs, consider letting a managed service provider do the work for you. Most MSPs are partnered with several vendors and have a variety of outlets at their disposal. Many are composed of IT professionals with an assortment of experience. Most importantly, MSPs prevent issues before they happen through proactive tactics, allowing your business to safely plan for the future. If your company is struggling with finding appropriate technology solutions to keep your business on top, consider looking into managed services. Switchfast can find the right solution at a cost small business can afford, leaving you with nothing but peace in mind. Feel free to contact us at 773.241.3007. Until next time - Brandon Czajka Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business IT Trends0Office Moves - Don't Forget Your IT SupportFailing to consult IT support before relocating your office is one of the most common and potentially disastrous mistakes a small business can make. Your company relies on technology to operate on a daily basis and when that technology doesn't work properly, the consequences can be traumatic. Office Moves - Don't Forget Your IT Support Failing to consult IT support before relocating your office is one of the most common and potentially disastrous mistakes a small business can make. Your company relies on technology to operate on a daily basis and when that technology doesn't work properly, the consequences can be traumatic. This sentiment rings especially true when considering all of the other tasks involved in getting your business functioning properly at a new location. Planning Ahead So you've located and secured a new space, when should you consult IT support? Though it's never to late, it's also never to early. For efficiency's sake, it's generally advised that you begin plans with your IT specialists somewhere between 1 month and 1 week prior to moving in. Upon inspecting your new space and equipment, your IT specialist will make certain that your business has everything it needs to move forward effectively and locate any potential problems before they arise. Is it Time to Update? Are your computers modern? Does the company website need a makeover? Changing locations is an ideal time to review the quality of your technology and the image of your company. Maybe it won't be absolutely necessary to pack up all those dusty old computers if they're keeping you from being competitive in the first place. This is also the perfect opportunity to consider a Technology and Security Audit, guaranteeing that your systems are secure and your technology infrastructure meets industry standards. Success on Day One The single most important benefit to having IT support involved in your company's relocation process: having everything up and running before a single employee arrives for work on day one. You can rest assured that there will be no downtime, no technology related communication problems between you and your clients, and (most importantly) zero loss of productivity. If your company is currently relocating, don't ignore the importance of IT support at this imperative time. Switchfast can substantially reduce the stress associated with your move and effectively eliminate the threat of downtime and productivity loss. Feel free to contact us at (773) 241-3007. Until next time - Justin Turner Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business TipsSam Rozenfeldrozenfeld@dls.nethttp://www.TelephonyYourWay.comWe just recently moved a customer who wasn't paying attention to provisioning and project management. As a result - the only thing that saved their day was versatility of the Hosted PBX system. Would they be dealing with provisioning PRI circuits of other legacy voice trunks - they would have paid dearly for carelessness.0Three Low Cost Marketing Ideas | SwitchfastThere are inexpensive paid channels that can assist a marketing campaign. The following tools and services have a low cost, but can generate a great ROI.Three Low Cost Marketing Ideas The budget for a digital marketing campaign is often tight. Some managers and directors do not fully understand how effective digital channels can be at driving sales or generating leads. There are tools and free channels available for building online reputation, optimizing a website or streamlining social media channels. But these free services are only part of the solution. There are inexpensive paid channels that can assist a marketing campaign. The following tools and services have a low cost, but can generate a great ROI. <h3>Facebook Advertising:</h3> Facebook has offered Pay-Per-Click and Pay-Per-Impression advertising since 2006 when they launched the News Feed. When creating an ad campaign on Facebook, you select a range of demographic information (location, gender, age, education) and personal information (likes, interests, common phrases of shared links and status updates). Facebook calculates a cost range for running ads for people that match those demographics. You can promote an external website, a Fan Page or a specific news story. These clicks can come very cheap compared to AdWords. Set a lifetime budget for your campaign ($25-$50), create two ads targeting two different demographic groups and see what you get. <h3>Yelp Ads:</h3> For better or worse, there are some industries that live and die by yelp ads. Yelp has a dead simple ad sales system. All clicks are $3.50. Your ad is placed at the top of relevant searches or within an ad-box on your competitors' pages. Your ads, along with contact information will appear on relevant pages throughout Yelp. There is no need to set bids or worry about placement. Yelp uses your own pages categories and keywords to figure out where your ads will be placed. Since you are paying per click, your ads will keep showing up as long as you have money in your budget. For an investment of $70, you are going to get 20 clicks. The upside is that your ad will run next to all relevant searches as well as above your competitors' reviews. <h3>PRWeb Press Release:</h3> This option is a little more expensive than Yelp or Facebook ads.  The "advanced" option is $200 and gives you the most bang for your buck. When you submit a press release with PRWeb, the release will be indexed by Google and will often get picked up by several other websites. From an SEO standpoint, there are few other links that are as good as links generated by PRWeb. Beyond that, the press releases get sent to journalists and writers. Two or three written and optimized releases help push your website up in search results as well as generate publicity for your company. The reason PRWeb remains such a valuable tool for digital marketing is because the employees at PRWeb check to make sure each release meets their strict standards. This ensures that the service does not become the target of spammers. To learn how to get the most out of digital marketing, contact us today at 773.241.3007. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Marketing0How to Improve Your Website's Landing Pages These days, your website is likely to act as the face of your company to several potential customers. As our world becomes more and more digital, everyone from the local dry cleaners to your neighborhood dog walker have a website for potential clients to check out their services. Since your website often is the first thing potential clients see, it is important that you not only have a solid design and organization, but strong copy that resonates with your target market. Writing copy that helps turn leads into sales is not an easy task. Here are some tips to consider when writing your landing pages: 1. Be Clear and Concise A simple rule that many companies do not heed -- be clear and concise. It is important to explain your product or service to the customer without using excessive copy or complicated explanations. The potential client is looking to see how your company will benefit them. Don't distract the user with excessive graphics or additional offerings. They clicked on your ad because it interested them; now use a clear explanation why they need your service. Lay out the value proposition and benefits. 2. Have a Clear Call to Action Both the ad the user clicked on and the landing page itself should have a clear call to action. The connection between the landing page and the goal should be as clear as your value proposition. Links to a contact page, downloads or demos need to be simple and visible. Keep the number of fields in a contact forms to a minimum. The less people have to give out to you initially, the more likely they are to submit a form. 3. Consider Keywords When Writing Copy Considering what your target audience might be searching when writing landing page copy is always important. A mistake that many businesses make is writing solely for the search engines. Write out your message and core value proposition and a strong call to action then go back and try to incorporate key phrases that will resonate with the search engines and might pertain to what your clients willl search. 4. Measure Your Results The only way to find out if your landing pages are effective is to measure your results. Take advantage of free programs like Google Analytics that will help you measure what percent of your overall traffic is coming to your landing page from that specific ad and the percent of users that turn into clients after reaching that page. This will help you gauge if the ad is working and if the landing page has effective copy. Writing effective landing page copy is something that will often happen after trial and error. The first draft may not be the best for capturing leads and turning them in to sales so try it out a second or third time until you find what works best for you and for you customers. If you need help writing effective landing page copy or other marketing assistance, contact Switchfast at 773.241.3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> 0Kindle Fire is not for Business | Switchfast TechnologiesOn September 28, 2011, Amazon unveiled their long rumored tablet.Kindle Fire is not for Business On September 28, 2011, Amazon unveiled their long rumored tablet. The <a href="http://www.amazon.com/gp/product/B0051VVOB2">Kindle Fire</a> will ship on November 15. The tablet will run a custom version of Google Android. Its main selling point is its tight integration into Amazon's e-book store, as well as its catalog of streaming music, movies and television shows. It will also tie into Amazon's own Android App store. All of this comes at the relatively low price of $199. At a first glance, the Kindle Fire is going to be a great tablet for consuming media browsing the web and game playing. The Fire will have access to popular webmail platforms (Gmail,Yahoo!, Hotmail and AOL) and the web through Amazons own Amazon Silk web browser. However, unlike its biggest competitors, the iPad and nook color, the Fire does not have a mobile broadband option. The tablet is tied to wifi. It is also limited by its lack of bluetooth, leaving only the on screen keyboard. This tablet will prove to be great for watching a video, reading a book, or playing Angry Birds. Unlike the iPad, it is just not going to be a credible replacement for a laptop. If you are someone who works on the go or travels frequently, an iPad with its support for MS Exchange, mobile broadband, and full featured productive apps make it a far better solution. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> mobile technology0Offsite Backup can Prevent a DisasterOnsite backup and Offsite backup go hand in hand. Offsite Backup is a great way to ensure the maximum level of security for your most crucial data.Offsite Backup can Prevent a Disaster Despite several days warning and extensive coverage on the local and national news, Hurricane Irene caused $7 billion in damage and caused at least 45 deaths. During the height of the storm, 7.4 million people and businesses lost power. Some parts of the Northeast reached <a href="http://www.csmonitor.com/USA/2011/0829/Aftermath-of-Irene-budget-straining-cleanup-and-lives-turned-upside-down"> 500-year flood conditions</a>. The scope of the damage can be hard to truly understand. There are a lot of things that you can do to protect your business on a day-to-day basis. But with storms as big as Irene, these day-to-day protections are not enough. For a small business owner, events like this should be a wakeup call. We hear all the time that backing up and data security are important. It is not until you see a stark example like the flooding in New England to put the importance of backup into perspective. External hard drives and local servers go a long way in helping secure data. Computers crash and laptops get dropped or stolen. Having a reliable onsite backup system in place can reduce downtime significantly. But if there is a flood or fire, the server is in as much danger as the workstations and laptops. This is why off-site backup is such an important part of the data security. Onsite backup and offsite backup go hand in hand. Offsite backup is a great way to ensure the maximum level of security for your most crucial data. Your data will be backed up to a secure offsite location via internet connection. Data is the backbone of a successful small business. You can rebuild an office and buy new computers, but recovering lost data is nearly impossible. With a proper backup solution in place, you can be confident that your data will be restored and your network will be back online in a timely manner. Offsite backup ensures that the most vital information is stored securely. For more information about our Worry-Free Backup solutions, contact us today at <a href="tel:773.241.3007" target="_blank">773.241.3007</a> Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business IT0How to Utilize a Company Blog to Generate New LeadsWhat a lot of business owners don't understand is that your company blog is a great way to increase your online presence.How to Utilize a Company Blog to Generate New Leads To some companies, having a blog seems pointless. What a lot of business owners don't understand is that your company blog is a great way to increase your online presence and the best part is - it is completely controlled by you. By increasing your digital presence and utilizing your blog wisely, you can increase your pool of leads. While actually having a blog is the first step in this process, you have to go a little further to ensure your visibility and leads will increase. <h3>Find a Solid Headline for Every Blog</h3> In order for potential customers to find your blog is important to make the title something useful to them. Think about what your clients might search concerning your business. Topics regarding what is going on in your specific field or industry and how it will affect your clients are always a good way to go. For instance, if you're a technology company like Switchfast, write a post about how outsourcing IT support can actually save your company money and present the facts to prove it. If you are a pool cleaning/renovation company, write a blog about pool safety. <h3>Engage your Customer, Don't Sell to Them</h3> While a blog might seem like a good place to sell your business, in reality - it's not. A blog is a place to relay important, fascinating, puzzling or problem-solving information. You have an entire website connected to your blog where you can sell, sell, sell. Save your blog for something that can spark interest in the reader which will hopefully get them into the heart of your website. According to Entrepreneur.com's article <a href="http://www.entrepreneur.com/article/220244" target="_blank">10 Ways to Turn Your Blog into a Lead-Generation Machine</a>, the frequently asked questions portion of your website is a good place to look for potential blog topics. <h3>Use the Blog to the Fullest</h3> Link your blog to all of your social media outlets. Repost your interesting blogs to your Facebook so hopefully more people will see the post. Utilize the social sharing icons that are offered by Facebook, Twitter, and LinkedIn. Doing so encourages your readers to share your blog with their friends and colleagues. Allow your viewers to subscribe to your blog via an RSS feed. Each time you post a new blog your RSS subscribers will be notified. Writing blogs is a great way to draw organic linking, which can lead to higher search engine placement. Talk about your blog in your e-mail newsletters or in your marketing collateral. Don't rest on search engine placement alone, go the extra step to make sure your current clients know about your blog. If you feel like your short on topic ideas, utilize your blog to update the public on topics concerning your company. For instance, post blogs about your recent anniversary, new departments, a new office, or big events happening in your city. Your blog is another way to connect and reach your target audience. Just like every other avenue you use, it will not create traffic or new clients overnight and it will certainly not be your only marketing channel. Use your blog to aid in spreading your message and brand. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business MarketingWordPress DesignerThis is the first time i am reading your post and admire that you posted article which gives users lot of information regarding particular topic thanks for this share.00What Google's Acquisition of Zagat Might Mean for Small BusinessesWith its infinite buying power Google has now acquired Zagat, one of the first and most trusted rating and review systems for restaurants and hotels.What Google's Acquisition of Zagat Might Mean for Small Businesses With its infinite buying power Google has now acquired Zagat, one of the first and most trusted rating and review systems for restaurants and hotels. Started more than 32 years ago by Nina and Tim Zagat, the company began from the couples desire to spread around the best places to eat, drink, sleep, and shop. It was huge success story in a world before the internet. The Zagat Survey inspired a generation of entrepreneurs and small business owners everywhere. The guide was printed in a tall and skinny format so it could fit in a back pocket. Now, Zagat's database of reviews will be integrated into Google's search and Maps to help increase Google's location-based network. Previously, Google reproduced reviews from Yelp and Citysearch, but dropped the service due to the threat of an anti-trust law suit. These reviews will be combined with Google's database of addresses, phone numbers, and hours. Now, Google strives to be the main source of review finding for all markets. This news comes at a time when Google has been criticized for the negative effect it has had on some small businesses. A recent article in the New York Times related several businesses' stories concerning problems Google has created for them. Several companies have found their Google Place's listing has been marked as "Permanently Closed". This problem originates when a user clicks on a section titled "report a problem with a listing" and then clicks "this place is permanently closed." Google states they review the claims and they do their "best to ensure the accuracy of a listing before updating it," but to the fair number of healthy businesses labeled as closed demonstrate otherwise. At Switchfast, we can vouch that this is a real issue. This exact problem happened to a client of ours. Luckily, our SEO team was able to work with the business to resolve the issue quickly. While our client was lucky enough to catch this problem early, many other businesses out there aren't so lucky. Some businesses don't check their online presence every day or other businesses who find this problem quickly often have to wait a few days or weeks before Google can re-review their claim and correct it. What we can all hope is now that Google has acquired Zagat, they will focus on making Google Places more user friendly for both businesses and patrons. With that in mind, hopefully Google will take more time to review these alleged claims before labeling a thriving business "permanently closed." Only time will tell if this problem will be solved. As a fair and necessary warning to all businesses -- be aware of your online presence. Finding problems like this early is important to ensure you won't lose business over a vicious competitor and a careless mistake. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business NewsWordPress DesignerWow!! i am very impressed with your lovely post.. i am so glad to left comment on this..this has been a so interesting read, would love to read more here….00Building Online Reputation: Q&A Sites Reputation is an overlooked aspect of digital marketing. Sure, there are companies that promise to "manage" your online reputation and blogs like Mashable that post rehash lists about how you should be building an online reputation. Yet, rarely do they provide actionable advice. Building up a reputation is very important. Branding yourself and your company can be an incredibly effective way to grow your business. So how do you build a name for yourself online? One great way to build an online reputation is with question and answer sites like <a href="http://www.quora.com/" target="_blank">Quora.com</a> or <a href="http://www.linkedin.com/answers/" target="_blank">LinkedIn Answers</a>. As a small business owner you have accumulated a wealth of knowledge specific to your field. You use this knowledge every day to run your business. Whether you are making widgets or providing a service, your success lives and dies by expertise.  Quora and LinkedIn provide a medium for you to demonstrate that expertise. These two sites require users to tie their accounts to their real names. As you answer questions people will be able to see who you are and what you do. If you are successful, people will begin to remember you and your business's name. Overtime, other users will take notice and it will expand your network. It is not just about putting your website or a service line out there, but helping people out with simple questions. If you take the time to post quality answers you will gain an "expert" status. Over time, questions you answer are going to float to the top. How do you take advantage of Question and Answer Sites? <ol> <li>Subscribe to RSS feeds for specific topics. When you have some time, scan open or unanswered questions.</li> <li>If you come across a question in your field that someone else has answered well, leave them a comment. Taking part in a Q&A site means you will be joining a community.</li> <li>Use the services search to find questions that may be under other topics. Providing insight on topics connected to your field can expand your network.</li> <li>It is okay to reuse content. If you come across a question that relates to a blog post you have written, answer the question and link back to your blog. Links are no-follow, but this is a good way to help build a connection between yourself and your website.</li> <li>Take advantage of their social media integration. Do not be shy about the fact that you are answering questions online. If a potential client checking out your Facebook page or Twitter feed, they will see you answering questions. Like a blog or portfolio, your answers will demonstrate knowledge and expertise.</li> </ol> Once you get in a rhythm, branch out. Both sites have many other features you will be able to use to grow your online reputations and increase business. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> SEO0The High Cost of Pirated Software | SwitchfastAs a business owner, you need various types of software to help your employees work more efficiently and have your operation run smoothly. As most small business owners know, software costs add up quickly.The High Cost of Pirated Software As a business owner, you need various types of software to help your employees work more efficiently and have your operation run smoothly. As most small business owners know, software costs add up quickly. Therefore, if the option of free software is on the table, many businesses owners are quick to go -- Why not? The simple fact is most free software is pirated. This means the distributor of the free software usually does not have a license or the software is improperly licensed. While there are those businesses that fall through the cracks and don't ever get caught with unlicensed software, there are more companies that do get caught and fined -- and those fines are not cheap. According to entrepreneur.com's <a href="http://www.entrepreneur.com/magazine/entrepreneur/2010/august/207554.html" target="_blank">The Hard Truth about Software Licensing</a>, the <a href="http://www.bsa.org/country.aspx?sc_lang=en" target="_blank">Business Software Alliance</a> (BSA) and the <a href="http://www.siia.net/" target="_blank">Software & Information Industry Association</a> are cracking down on businesses that have unlicensed software in their possession and the offenders who are distributing the pirated software. The worst part is many businesses don't even realize they own pirated software. This past May, Williamson Eye Center of Baton Rouge, LA paid $116,000 to the BSA to settle the several claims against them concerning unlicensed software copies of Microsoft, Adobe, Corel and Symantec. A staple in Baton Rouge, Williamson Eye Center had been in business for over 50 years and had no idea they owned unlicensed copies of software until the BSA approached them concerning the matter. Jodie Kelley, BSA Vice President of anti-piracy and general counsel warns businesses, "Not only do organizations face possible legal trouble for employing pirated software, there are also tremendous security and economic consequences involved." Now, how do you prevent this from happening to your business? Check your Software - If you are unaware or slightly concerned about the licensing of the software products you currently own, there are several tools your business can utilize to check if it is properly authorized. Some of the best producst recommended by the BSA are <a href="http://www.frontrange.com/" target="_blank">Front Range Solutions Centennial Discovery</a>, <a href="http://www.expressmetrix.com/products/" target="_blank">Express Software Manager</a>, and <a href="http://www.lansweeper.com/" target="_blank">Lansweeper Network Inventory</a>. Save the Proof - Saving the proper licensing for all of your software will help save a lot of headaches. From now on, when you purchase software collect all of the licenses and put them in an easily accessible place where there is little risk of them being lost. If for some reason the BSA starts to question your business's software, the fastest way to prove your innocence is to have the license available. Software pirating is a serious issue that is costing businesses a lot of money. Ensure you are up to date and have proof of your licensing to guarantee you won't end up owing thousands of dollars. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> software0It Is Time to Redesign Your Restaurant’s WebsiteIn any almost any industry having a website is important, but even more so if you own a restaurant.It Is Time to Redesign Your Restaurant’s Website If you are a restaurateur you have probably heard this pitch a thousand times: "You need a new website." Culinary training, both formal and informal, is focused on teaching people how run a kitchen. Bringing patrons in the door is almost an afterthought. So when a Flash Designer fresh out of school is stops by just as the dinner rush is starting or when your grill-man quits in the middle of his shift, you may be inclined to go with whatever proposal for a new website the designer brings you. In almost any industry having a website is important, but even more so if you own a restaurant. However, many restaurants' websites are stuck in a design paradigm abandoned by other industries a decade ago. In a recent editorial, <a href="http://www.slate.com/id/2301228/">Farhad Manjoo writes:</a> The rest of the Web long ago did away with auto-playing music, Flash buttons and menus, and elaborate intro pages, but restaurant sites seem stuck in 1999. The problem is getting worse in the age of the mobile Web - Flash doesn't work on Apple's devices, and while some of these sites do load on non-Apple smart phones, they take forever to do so, and their finicky navigation makes them impossible to use. A few years ago, restaurants had little reason to get with the times. Now, with the explosive growth of the mobile web and amateure review sites, making a website accessible on any platform is a key component to the success of the business. By sticking to an old design model, restaurants have given ground to third party websites like Menu Pages, Yelp, Urban Spoon, and OpenTable. These sites all can play an important role in the growth of a restaurant's business. Mobile sites may be driving traffic to your sites based on the person's proximity, a coupon, or great reviews. But if they cannot load the restaurant's website on their smart phone, they may choose to go someplace else for dinner. Restaurants that rely on outdated websites to generate new business give up control of branding. All patrons will ever see are the Yelp reviews. All it takes is a couple of bad reviews for people to give up the idea of ever visiting your restaurant. An artfully designed website may show off a restaurant's ambiance or a chef's genius. Potential patrons are looking for ready access to information to help them make their decision which is exactly why your clever and accessible website needs to be the first thing they see. When designing a new website for a restaurant, here are some tips to keep in mind. <ol> <li>Put the most vital information where a patron is going to see it. Do not hide hours, your reservation phone number or your address on an information page. Put it on the top front page. If a patron cannot find that information quickly they might go somewhere else.</li> <li>Make sure the website loads fast and leave Flash behind. As fast as mobile web browsing has been getting, smart phones still have limited power. Optimizing graphics can go a long way to reducing load times on mobile phones.  Additionally, a content management system can go a long way in helping speed up load times.</li> <li>Keep site navigation simple. People visiting the website are going to be navigating using their fingers. Finding the correct information in a timely matter is important for any website. But for a person walking down the street looking for a place to eat, unusual navigation features can be a deal breaker.</li> <li>Optimize the menu. This can be done in several ways: either on the page itself or in a PDF. If you go with a downloadable PDF, keep the file size small. Long download times or high resolution images can drag down even the most powerful mobile phone. If you choose to put the menu on the site itself, uses standard web fonts. The goal has to be to make the menu as readable as possible.</li> </ol> If you are a restaurant owner looking to update and optimize your site, feel free to contact the web design and marketing team at Switchfast at 773.241.3007 or <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> WebFlavrcontact@webflavr.comNice article and great points for designing restaurant websites.00Benefits of VoIP for a Small BusinessFor a growing business, the phone system is not a priority. In a perfect world it is something that you never have to think about. The phone sits on your desk and ringsBenefits of VoIP for a Small Business For a growing business, the phone system is not a priority. In a perfect world it is something that you never have to think about. The phone sits  on your desk and rings. That works pretty well when an office has less than a handful of people. But as a business grows, so does the need to communicate. Modern business VoIP systems provide small businesses greater flexibility at a much reduced cost. Business phone systems rely on Private Branch Exchange (PBX) systems. A PBX sites between the public phone line and each phone and fax machine in an office and routes phone traffic between each extension.  In the past, these systems were large and expensive making it very difficult for anyone but the largest businesses to take full advantage of power they offer. As high speed data became more important businesses had to maintain two inbound connections and routing systems; one for voice and one for data. VoIP Phone systems have done away with this inefficiency. By switching to VoIP phones, you only need to maintain a signal network for all of your communication needs. A VoIP PBX system can handle both voice and data. A VoIP phone system provides many of the features that were once out of reach of small business. Since VoIP phones use data networks, they are no longer tied to your desk. Calls can be easily forwarded to home phones, remote offices or cell phones. A 2010 report by the <a rel="nofollow" href="http://www.nextiva.com/voip/voip-usage-sees-continued-growth-over-2009-2010.html"> Nextiva</a> shows that small businesses are using VoIP phone systems in order to take advantage of auto-assistants, voicemail access and powerful integration tools. VoIP Phone system can also integrate directly into existing email and CRM. By unifying communication, you and your staff will spend less time trying to keep communication organized and spend more time focusing on growing your business. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business VoIPsarahsarah.lopez@brg-law.netswitchfast created a website none of my customers can find, be careful when going with their proposals, they never told me I was purchasing a website no one would ever see...0Point of Sales Security for Small Business | SwitchfastThis is the sort of story that makes you feel sick to your stomach. This week the Wall Street Journal profiled Joe Angelastri, owner of City Newsstand in Chicago.Point of Sales Security for Small Business This is the sort of story that makes you feel sick to your stomach. This week the <a href="http://online.wsj.com/article/SB10001424052702304567604576454173706460768.html"> Wall Street Journal</a> profiled Joe Angelastri, owner of City Newsstand in Chicago. The security of his point-of-sale machines was compromised and credit card numbers were stolen. MasterCard demanded that Angelastri pick up the tab for the investigation. When all is said and done, half of Angelastri's profits for the year had disappeared. Malware had found its way on his PC Charge based POS machine. The malware collected personal data and forwarded it to an email account in Russia.This sort of thing is not as strange as it sounds. The <a href="http://online.wsj.com/article/SB10001424052702304567604576454173706460768.html"> WSJ</a> reports: "In 2010, the U.S. Secret Service and Verizon Communications Inc.'s forensic analysis unit, which investigates attacks, responded to a combined 761 data breaches, up from 141 in 2009. Of those, 482, or 63%, were at companies with 100 employees or fewer. Visa Inc. estimates about 95% of the credit-card data breaches it discovers are on its smallest business customers." Small businesses do not have the same level of resources or expertise to keep up with the technology security issues that face small businesses. A hacker may be able to steal more personal data from large corporations or banks but it will be much harder to get to. Small businesses represent easy targets for hackers. Unfortunately, they are more likely to use weak passwords or not keep their antivirus and firewalls up to date. The article cites Dean Kinsman, a special agent in the FBI's cyber division stating how small businesses are especially vulnerable to these types of attacks and "it's going to get much worse before it gets better." How can you make sure that you and your customers are safe from credit card fraud? <ul> <li>Change your passwords now. Not tomorrow, not when daily light saves time ends, not when you get around to it. Now.</li> <li>Make sure the password is secure. Do not use names or dates. Use special characters, numbers, and capitals. Check out a previous blog we wrote detailing how to make an <a href="/switchfast-blog/2011/4/28/is-your-password-secure.aspx">impenetrable password.</a></li> <li>Limit access to the web from any POS computer. This computer is for running the cash register, not checking Facebook.</li> <li>Make sure your antivirus software and firewalls are up to date.</li> </ul> Hackers are extremely intelligent and resourceful, and worst of all, not going away anytime soon. Some of the most highly protected Fortune 500 companies are being attacked. As a small business, it is imperative you take every step possible to ensure your business sensitive data will never be hacked. 04 Web Traffic Metrics You Need to Know Increasing web traffic to your site is never a bad thing, but increased traffic does not necessarily mean increased revenue. The more important and often harder part is to drive worthwhile traffic that is interested in your product or service. It is important to know how to decode your web traffic to discover where traffic is coming from, what pages are visited the most, and how many visitors are actually turning into clients. Some small business owners choose to handle this information on their own. In order to best take advantage of the wealth of data they are getting from tools like <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>. Here are some pointers to consider when reviewing your traffic on your own or with an online marketing strategist. High Value Keywords: Search has become one of the primary ways people find businesses. Ranking well for worthwhile keyword searches is quickly becoming an integral way for new customers to find your business. Looking for what your competition is ranking for and trying different keywords over time will give you a better idea of what phrases are most useful for your business. For our clients, we track "High Value Keyword" traffic. This is non-paid search traffic with the business and brand names filtered out. This gives our clients a better understand of what their search engine placement means. Pages Visited: An important metric to track is which pages are visited and where the traffic to that page is coming from. It is important to find out what pages are getting the most hits. Evaluating top pages can tell you about what your consumers are interested in -- and what they are not. Your product and services page that include a call to action should be one of the most highly visited pages on your site. Bounce Rate: The bounce rate is the number of people that only view one page and then leave. It is important to evaluate if the visitors enter in on the homepage and then leave immediately. If your bounce rate is high, you first have to consider the keywords visitors are entering the site under. If a specific search term is driving a lot of traffic to your site but that traffic bounces off the site, there must be a disconnect. Consider your homepage and its overall look. Is it appealing to your audience? Is it outdated? Is it difficult to understand? Social Media Traffic: Now that most businesses are utilizing some kind of social media, it is important to evaluate the return on time you are putting into managing it. The next version of Google Analytics will let you better track how social traffic is entering your site, but also how people are sharing your site on Facebook, Twitter, and Google+. For the time being, look at your where referring traffic is coming from. If you are seeing a large percentage of traffic coming from social networks you can consider this a win. Traffic from social media is far more likely to create links to your site than traffic from other sources. Take a second to look at your traffic and see where it's coming from, not solely how much traffic you are creating. Simply finding where consumers are coming from and what pages they are visiting can help you see what keywords, social media sites or promotions, and referral websites are working for you. It is important to keep testing to see what works best for your business, small improvements can change the way visitors view your site -- and might even encourage them to look a little further. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Social media,Small Business MarketingSylviaIt is truly a great and useful piece of info. I’m satisfied that you simply shared this useful information with us. Please keep us informed like this. Thanks for sharing. 00QR Codes for Small Business Marketing Quick Response codes, more commonly known as QR codes, are slowly emerging as a way to digitally market your brand. QR codes are similar in look to bar codes and can be scanned by consumers with smartphones, camera phones, or dedicated QR bar code readers. Where you place your QR code and what you utilize it for is completely up to you. Once the user decides to utilize your QR code, their response can come in the form of a text, a picture, a URL, or a link to become your Facebook friend. According to <a href="http://www.mashable.com" target="_blank">Mashable.com's</a> article <a href="http://mashable.com/2011/03/04/qr-codes-infographic/" target="_blank">Who's Really Scanning All of Those QR Codes</a>? "57% of Facebook and Twitter users said they have scanned a mobile code at least once in the past year, while as many as 40% had done so five or more times in the last year." They also report that top brands like Ford, Audi, Pepsi, Starbucks, Ralph Lauren, Best Buy, and McDonalds are all utilizing QR codes as part of their digital marketing plan. QR codes are not difficult, time-consuming, or costly -- making them a safe bet for most small businesses to try out. Consider the following when deciding on a QR code for you small business. Placement - The visibility of your QR code is one of the most important pieces to the puzzle. After all, if consumers don't see your QR code, how are the supposed to utilize it? Some of the most common places to put your QR code are your marketing materials. You utilize your fliers, brochures, and whitepapers to tell people about your company already, why not add QR code to gain interest. For a more visible way to reach the general public, put the QR code in your store front or later on if you discover QR codes efficiently reach a large target audience, put it on a billboard. A good way for potential clients or businesses to view your company right away is to put the QR code on your business card. The user is able to view your businesses website from their phone the moment they receive your business card. Messaging - A good way to start out your QR code marketing is to offer something free or entice the potential consumer enough to want to capture your code simply to see what your business or offer is all about. QR codes can be unpredictable, unique, or purely informational. They can offer free trials, send a funny text, or link the consumer to your site -- the possibilities are endless. Calvin Klein utilized a QR code to allure consumers. The normal, racy and often controversial billboards feature scantily clad models baring a lot of skin. To change it up and get people talking, they utilized a billboard with a giant QR code that says "Get it Uncensored." To begin, your QR code might say "Scan our tag to see what special offer is waiting for you." From there, have the user directed to your Facebook site, where if they "like" your Facebook page, they receive a discount off your product or service. Another interesting way to use QR codes is to collect more information about your audience. Use a QR code that asks consumers to answer a question regarding their interests or likes and dislikes to help you better market your brand. Offer an incentive with the question such as "Scan our tag to receive 5% off your next purchase with us -- all you have to do is answer one simple question." You will not only gain new business, you will also learn more about your audience which will ultimately help you understand your market even further. Try out different QR code promotions to see what will work best for your business. Results - One of the important elements to finding the effectiveness of QR codes for your business is tracking the results. An important way to ensure you can measure your results is by picking a company where analytics or tracking will be available after your QR code is setup. Through tracking your QR codes, you can get an idea of who is scanning the code, what time of day they do so, and if they purchased something from you via the QR code. You can also evaluate which QR code was most effective. Is the one in your front window getting more clicks then the one in your brochure? From here, you can fine tune the plan to make your QR code marketing campaign as effective as possible. Provide value and a bit of mystery to the viewer through your QR codes. Intriguing your audience into finding out more about your company will only help expose your brand further. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business MarketingGaryNice blog. I will keep on visiting this blog every-time i will be online, this blog is very informative.0johnReally i am impressed from this post....the person who created this post is a genius and knows how to keep the readers connected...Thanks for sharing this with us found it informative and interesting0HankThanks for the information!0ScottGOOD00Streamline Your Social Media While Tracking its Success Your company is on top of the social media craze. You have a Facebook, Twitter, FourSquare, Tumblr, LinkedIn, Google Buzz, and BrightKite page. It gets exhausting trying to interact with each while monitoring and responding to comments, keeping accounts secure, and measuring the success of each page. Fortunately, social media management solutions have created an easier way for businesses to engage and track their profiles easier and faster. Three of the most popular social media management platforms are <a href="http://hootsuite.com/" target="_blank">HootSuite</a>, <a href="http://cotweet.com/" target="_blank">CoTweet</a>, and <a href="http://sendible.com/" target="_blank">Sendible</a>. Each is built to help manage and report the different social media profiles your company holds. In addition, they help to engage, analyze and track conversations across each social media platform. One of the many benefits of utilizing a social media management platform is its ability to allow several team members to complete their duties assigned duties without confusion of who is responsible for what. Updates and follow up messages can be assigned to certain employees and the responder is tied to the response to allow for ease of questions or comments regarding responses. In addition, team members can assign and share tasks within the tool to ensure work is being spread evenly among social media team members. One of the most important functions is the ability to measure the success of each social media profile. Each platform allows for you to easily measure the increase of followers over time along with mentions on Twitter. Small businesses can utilize this function to find out where traffic is coming from in addition to the number of clicks. Being able to evaluate how you are getting traffic will give you a better idea of where to focus your marketing efforts. The social media platform that is right for you will depend upon your budget, number of social media profiles, and variety of services you wish to utilize. Here are three of the most popular social media management platforms and some information about their pricing and unique features. <h3>HootSuite</h3> The functionality of HootSuite is designed to meet the needs of marketing teams, especially those within a small business. The free ow.ly analytics option allows you to find where traffic to your site is coming from in addition to the number of clicks. For user help, they have a HootSuite blog and help desk to ensure your business can operate the system as seamlessly as possible. In addition, the employees utilize HootSuite on a daily basis. Therefore, they are always aware of the level of functionality and are consistently thinking of new ways to improve upon it. Their free package includes social analytics, 5 social profiles, 2 RSS/Atom feeds and is Ad Supported. A step above the free package is the Pro package priced at 5.99/month. It includes enhanced social analytics, unlimited social profiles, 1 free team member, 1 free report, Google analytics integration, Facebook insights integration, advertisement free, and unlimited RSS feeds. <h3>CoTweet</h3> CoTweet only supports Facebook and Twitter platforms and is accessed through your web browser. Recently, CoTweet has extended itself to include other CRM tools such as Salesforce and Microsoft Dynamics which will allow you to associate and tag leads and sales opportunities from your Twitter account to your CRM application. The Standard edition is completely free and allows up to 6 Twitter accounts. The Enterprise edition allows multiple Facebook and Twitter platforms and costs about $1,500 a month. They stress that they are built for the unique needs of businesses and they offer a product demo where there is someone is on hand to help set up your account. <h3>Sendible</h3> Sendible supports the most social media platforms out of three options. This social media management platform supports Facebook, Twitter, Google Buzz, LinkedIn, BrightKite, and Foursquare. As you increase the number of services you want to use, you increase the price. It offers the added options of managing your email and SMS in addition to your social media. Sendible offers a certain sense of simplicity. The appearance of the program is similar to your email, with folders, updates, and messages all in the same place. Sendible offers a free 30 day trial and the smallest package is $9.99 a month which includes 15 social networks, 400 send limit, and 500 contacts. Additionally, a monthly plan includes the Sendible IPhone app for free giving you the option to manage your social media while you are out of the office. Each of the above platforms has its pros and cons and the one you choose will depend upon the options you need and money you are willing to spend, but at the very least the free trials or free small packages are an excellent way to see if a social media management platform is right for your business. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social media marketing0Google Plus for Small Business NetworkingChief among them was Google+, their long awaited social networking service. Unlike Facebook, Google+ is a series of tools that leverage Google’s existing services and packages them together.Google+ for Small Business Networking There were a <a rel="nofollow" href="http://googleblog.blogspot.com/">host of announcements</a> from Google this week. Chief among them was <a rel="nofollow" href="https://plus.google.com">Google+</a>, their long awaited social networking service. Unlike Facebook, Google+ is a series of tools that leverage Google's existing services and packages them together. The modular approach to the product design gives Google flexibility to launch, tweak, and kill tools as they see fit. This uniform branding and cross-tool intermigration is something that Google services have lacked for a long time. In broad strokes, Google+ lets you organize and communicate with your contacts in several different ways. First, Circles lets you organize contacts in an intuitive way. We already think about our relationships in terms of "groups." It is a logical leap to organize email and chat contacts into Venn diagram-like circles instead of a flat table. Circles lets you communicate with these groups across a number of methods: Chat, messaging, or send status updates to just the people who need to see them. Other tools let you <a href="/switchfast-blog/2011/4/13/google-plus-1-and-small-business-marketing.aspx" title="Google Plus 1 and Small Business Marketing">share bookmarks (Google +1)</a> or leverage search with Spark. Spark is interesting. It is a hybrid Twitter (a timeline of links, videos, and comments) and Google Alerts (a curated list of links generated by the search algorithm). A user creates a Spark about an interest and Google finds and drops it into a timeline. Users can then post those links directly to their Circles. Both tools look like they will talk to the search algorithm and influence search. The final important aspect of Google+ is its deep integration into mobile in general and Android in particular. Integrated and effective group level communication is the part of the mobile puzzle that both Apple and Google have failed to capture from RIM. And that is the real story. Google might be looking at Facebook off on the horizon, but LinkedIn is in firing range. By tying Google+ directly into people's existing network of friends, colleagues, and business contacts it lets them communicate in a far more efficient way. No longer do you have to switch between LinkedIn and your email if you want to communicate or share information with your business connections. Google's marketing of Google+ has thus far centered on personal networking. They want to go head to head with Facebook. That is, perhaps, a smart long term strategy. Google has a more mature advertising system and a better track record with user privacy. Google+'s user design feels less industrial than previous Google products. This is due to the involvement of Andy Hartzfeld, the UI designer on the original Macintosh team. Google+ is slowing being rolled out and is currently by invitation only. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social networking,GoogleWeb design London jamescraigmtts@gmail.comwww.mactonweb.comNice blog.This is useful for me.Thanks for sharing this great stuff...0FTC Launches an Antitrust Investigation on Google For several months, The Federal Trade Commission has been arming itself with a multitude of information concerning whether the way Google operates its search engine business is legal competitive behavior or not. They are now prepared to issue subpoenas to Google and pursue an antitrust investigation. While not the first probe into Google's business, this investigation is certain to be the largest. <a rel="nofollow" href="http://online.wsj.com/home-page" target="_blank">The Wall Street Journal's</a> article on the matter, "<a rel="nofollow" href="http://online.wsj.com/article/SB10001424052702303339904576403603764717680.html?mod=WSJ_Tech_LEADTop" target="_blank">Feds to Launch Probe of Google</a>," states "The civil probe, which has the potential to reshape how companies compete on the Internet, is the most serious legal threat yet to the 12 year-old company." This legal matter is already being compared to the magnitude of the Microsoft antitrust trial from the late 90's. Public complaints by competitors have addressed the idea that Google does not compete on the same level as some of their rather worthy competitors. Sites like Yelp.com and Citysearch have said that Google unfairly promotes their own service over theirs and in turn, locks out the competition. For each market that Google has a hand in, they are the highest ranked search result and therefore take away business from their competitors. In this case, manipulation of search results is considered an anticompetitive act. Google has rested its defense in its original mission. Their ranking decisions and process is designed to benefit its users. Google states that they understand because the nature of their business and their immense success, not everyone will be happy with their search ranking. In addition, Google defends that there are other search options available and used quite often. They defend in a blog post that they have no lock on the search market and competition is "only one click away." Google states they have full trust in the way they operate their business and their principles will "stand up to the scrutiny." The FTC issuing these subpoenas allows the public and Google to know that they have a good amount of concrete evidence or else they would not move forward with an entire formal investigation. If the FTC finds Google guilty of these allegations they will not receive fines but cease-and-desist orders against each behavior. In addition, the European Commission opened its own antitrust investigation into Google's search business last year. While there will be no monetary consequence associated with the investigation, there is a significant threat to the reputation and very nature under which Google operates. As the antitrust investigation unfolds, we will keep you updated with evidence the FTC presents and the defense Google lies out. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> IT News0Windows 8 in the Small BusinessA few weeks ago we looked at the design philosophy driving next generation consumer operating systems Windows 8 and OSX Lion. Today we will focus on the specific impact of these operating systems in a small business environment.Windows 8 in the Small Business A few weeks ago we looked at the design philosophy driving next generation consumer <a href="/switchfast-blog/2011/6/8/windows-8-vs-mac-osx-lion.aspx" title="Windows 8 vs Mac OSX Lion">operating systems Windows 8 and OSX Lion</a>. Today we will focus on the specific impact of these operating systems in a small business environment. When Microsoft previewed Windows 8 in May, they focused on the increased ease of switching to a touch driven display. The goal, I believe, is to reduce user errors be reducing complexity. Computer users have become used to a striped down, touch driven computer experience after several years of operating touch based, stripped down smart phones. However, Microsoft really has not changed anything-they just hid it. Two decades of Windows legacy code is still hidden under the new UI. The other part of this is the touch driven interface itself. Currently, the standard office workstation and software base is a PC tower, keyboard, mouse, and one or two monitors. If you want to take advantage of Windows 8 new user interface, you will need a touch screen monitor. We have a whole library of software applications that are going to need to be redesigned for touch. If not, they will have to use some compensation of touch and the traditional mouse/keyboard setup. The other option is to turn off the new interface, but that defeats whole purpose. We could also switch to a tablet driven work environment, but that too requires rethinking the small business IT infrastructure. For this to work, whole office workstations and laptops would need to be replaced in order to take advantage of the touch drive UI. Line of Business applications such as Quickbooks will need to be redesigned from the ground up. Can you imagine trying to build out an Excel spreadsheet on a touch-based tablet? If not, go to your local Apple Store and try out the demo of iWorks Numbers on one of the iPads. It is hard. Spreadsheets are a keyboard-driven tool. Maybe Microsoft has a new touch driven version of Office they are going  to show off this fall. Maybe they have come up with a way to enter large amount of data on a touch screen, built formulas, and design tables using a touch interface.  It is also possible small businesses should just forgo using the new touch UI and stick with what works - a mouse and a keyboard. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> software0Telemarketing: Is it Still a Relevant Marketing Tactic? As each year passes, the world of marketing changes and advances even further. With these changes come new ways for small businesses to reach their target market. As our world becomes largely digital and companies large and small rely on social media and new digital marketing tactics to increase their client base, are the old trustworthy techniques like telemarketing fading out? Telemarketing -- Is it Still a Relevant Marketing Tactic? As each year passes, the world of marketing changes and advances even further. With these changes come new ways for small businesses to reach their target market. As our world becomes largely digital and companies large and small rely on social media and new digital marketing tactics to increase their client base, are the old trustworthy techniques like telemarketing fading out? Research shows this simply isn't the case. At Switchfast, we continue to utilize and find success in telemarketing, but the fact is we are not the only ones. According to <a href="http://www.marketingsherpa.com/article.php?ident=31730" target="_blank">MarketingSherpa.com</a>, a 2011 study revealed that 86% of B2B marketers are either increasing or keep their telemarketing investments consistent. On the contrary, 39% of B2B marketers are decreasing one of the most traditional and trusted forms of advertising, print ads. When you give it some thought, it actually makes sense why the use of telemarketing is continuing to increase and the use of print ads is decreasing. One of the main reasons is the direct contact difference. Given time and the right pitch, telemarketing can reach decision makers directly. Whereas with print advertising there is no guarantee that the business's decision maker will actually read or even see the ad. While cold-calling generally does not lead to immediate sales, it does present an opportunity to nurture contacts. The contact starts out as a prospect that is nurtured into a lead and is progessively made into a sales appointment. Telemarketing also presents a unique opportunity for you to measure your exact ROI. For every number you call, you can track how many prospects turn into leads and from there, how many leads turn into sales. There are several components to make telemarketing a successful part of your marketing plan. It is necessary to not only evaluate what you are saying to the potential clients, but it is important to determine how often you should contact them, whether it is by email or phone, who you are reaching out to, and more. Finding the right mix of components will help maximize your potential for telemarketing related sales. MarketingSherpa.com also notes that the businesses who encountered the most success with telemarketing integrated other forms of marketing. The best-in-class-marketers reported high satisfaction rates with telemarketing when they integrated email, direct mail, and online content with their cold-calling. It is important to do more than simply cold call thousands and thousands of businesses. Like any other lead, the cold call prospect needs to go through its own sales cycle that can often include additional phone conversations or emails. At Switchfast we not only have success with our own telemarketing, we have experience with script writing, outbound calling, and lead cultivation for other small businesses. If you are interested in generating more leads for your business, contact us at 773.241.3007 or <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business News0LinkedIn Adds Additional Features that Help Small BusinessesLinkedIn has long been an effective networking resource for small and large businesses alike.LinkedIn Adds Additional Features that Help Small Businesses LinkedIn has long been an effective networking resource for small and large businesses alike. To some companies, LinkedIn is where they showcase exactly what their business represents, others utilize it to find the best and brightest potential job candidates and still others use it to evaluate their competition. Now LinkedIn has added even more features to help small businesses efficiently network, advertise, and keep up with the latest in technology. A few of the most notable add-ons and upgrades are: LinkedIn Ads - Now businesses are able to target their audience even more efficiently with LinkedIn Ads. You can target text ads by job title, company name or LinkedIn group, greatly improving the chances that your ad is reaching the potential client base you desire. <a href="http://www.entrepreneur.com/" target="_blank">Entrepreneur.com's</a> article "<a href="http://www.entrepreneur.com/article/219624" target="_blank">New LinkedIn Services Offer Networking Options for Small Businesses</a>" notes "According to LinkedIn spokesperson Krista Canfield, reported click-through rates are as much as 3 or 4 times higher when the new targeting tools are used." LinkedIn Skills - Keeping up to date with the latest technology is important in any industry. With LinkedIn Skills, you can see what skills are increasing or up-and-coming in your industry. The entrepreneur.com blog uses the example of mobile skills that are increasing in several industries. Mobile phones are quickly becoming more than just a device used to stay in contact with people. Some business men and women that travel frequently utilize their phone for almost any business related task. It will also be important to acknowledge potential job candidates that possess these new skills when you are looking to hire new employees. LinkedIn Company Pages - With LinkedIn Company Pages, small businesses are able to showcase more than just their business objectives. For everything from photos of new products to endorsements, potential consumers can gain insight into your brand and message simply from looking at your LinkedIn profile. LinkedIn.com specifically states that "Company Pages present an opportunity to reveal the human side of your company." Furthermore, you can keep up to date with companies you are interested in or view what your competition is changing up. Check out some of the new resources LinkedIn has to offer for yourself at <a href="http://www.linkedin.com/" target="_blank">LinkedIn.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social networking0Does Your Marketing Plan Need Some Remodeling? Almost every business strives to find a cohesive, profitable marketing strategy, but it takes a lot of hard work to actually accomplish this feat. There are several key, detectable signs that your marketing plan is not on track. Recognizing the need to change or update your strategy is the first step in moving towards a profitable, long-term marketing strategy for your business. Some important questions to ask yourself about your current marketing strategy include: <h3>Do you have a concrete plan?</h3> Many businesses find what works for them now, and stick with it. Yet, part of being a successful business owner is planning for the future of your company and consistently taking steps to ensure it is heading in the direction of your overall business objectives. If you have no clue where you will be in 5 years and only have a marketing plan in place for the next 3 months, you might need some remodeling. Concrete marketing plans start with cemented business plans. Your business objectives will go hand in hand with the goals and needs of your marketing. <h3>Is your competition outshining you?</h3> More than likely, you and your direct competition have similar budget constraints. Therefore, your marketing plan does not need to suffer simply because of a small budget. Finding and directing your small budget towards what works for you is the key to the most efficient small business marketing. What is essential for you to harness is what differentiates you from your competitors. What is it that makes you different, more desirable to your target market than your fellow competitors? Once you corner the strategy that demonstrates how you stand out from the crowd, you are able to market to your clients more successfully. From there, try different avenues to market your business. One of the most popular avenues that businesses large and small are successfully utilizing is social media. The best part is that most social media sites are completely free for you to join. <h3>Are all of your marketing materials cohesive?</h3> Do you say one thing about your business on your website and something completely different on your Twitter page? A cohesive message across all media is important in shaping your brand and leaving a lasting impression in the minds of your potential customers. Messages that don't match give consumers mixed opinions and feelings about your brand which leads to confusion about what your company represents. Each piece of marketing should complement the next. This will allow for you to convey the meaning behind your brand in every media that your consumer views your brand. As your business grows, it is important to consider whether your marketing message matches where your business plan intends on going. Keeping up to date with your marketing plan and staying current with your target market will only help expand your business in the future. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Marketing0Windows 8 vs Mac OSX Lion | Switchfast TechnologiesA first look at Windows 8 and Mac OSX Lion from Switchfast Technoloiges.Windows 8 vs Mac OSX Lion It's a rare opportunity that we get a preview of next generation of PC operating systems back to back. Last week at the D9 conference, <a rel="nofollow" href="http://www.engadget.com/2011/06/01/microsoft-unveils-windows-8-tablet-prototypes/" target="_blank">Microsoft previewed Windows 8</a> for the press. A full roll out is expected in September. This week <a rel="nofollow" href="http://gizmodo.com/5668805/mac-os-x-lion-the-best-features">Apple rolled out the next version of the Mac OSX</a>. For years the two software giants have been leap frogging each other as they bring new versions of their operating systems to the market. For more than a decade, Microsoft and Apple have been at odds over what consumers and small businesses want from an OS. Since Windows XP was released in 2001, Microsoft has based their OS on the Windows NT architecture. This core code has been at the center of Microsoft's server and enterprise level OS since 1993. They have made it clear that they have no intention of deviating from this core. They believe at a philosophical level that they must continue to support applications and services reaching back over two decades. If a business is running some mission critical Line of Business program from 1998 it should still run in 2008 and 2018. Apple sees things differently. When they launched OSX in 2001, they dropped support for all previous versions of the OS. They did this again with the release of OS 10.6 (Snow Leopard) in 2009 by dropping support for Power PC based Macs. While this might lock small businesses into old hardware by eliminated upgrade paths, Apple believes that the only way they can be allowed to innovate their product is if they do not tie themselves to decade-old software. What they do agree on is Mobile. Both Microsoft and Apple see the mobile computing space as the future of computing. But that is where the agreement ends. Both companies are borrowing heavily from their mobile OS's (Windows Phone 7 and iOS respectively) for design inspiration. Microsoft is adding a new interface layer that looks and feels very similar to Windows Phone 7. This is meant to allow hardware makers to use one OS across touch-based tablets, laptops, and workstations. In other words, Microsoft sees no difference between these devices. This really is nothing new. Windows Vista and Windows 7 services level support for touch interfaces. The difference is Windows 8 will be designed for touch screens as a primary input. The rub? This is nothing more than a skin over the classic Windows design. It still has 20 years of legacy support under its hood. OSX Lion, on the other hand, borrows many of the design elements and interface cues from iOS, but that is about it. iOS is for mobile and OSX is for workstations and notebooks. In Lion, Apple has introduced a full screen view mode that looks and feels like an iPad's interface, but it's not meant for a touch screen. Apple has expanded its repertoire of track pad gestures. When Apple was designing iOS a few years ago, their goal was to strip away the complications while reducing functionality, whereas Microsoft has not made this compromise. In our next post, we will be looking at how each of these next gen OS's can benefit your small business. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> software,Small Business IT Trends0The Cloud Computing Breakdown Cloud computing -- we hear that a lot these days, but what is it really and how will it ever be useful to you or your small business? Though you may not realize it, only a daily basis it is likely you are utilizing one of the most basic forms of cloud computing -- hosted email. Any Yahoo Mail, Gmail, Hotmail or any other hosted email provider you utilize is offering their services through a form of cloud computing. In general, cloud computing is used to deliver applications and software that is maintained by a third-party over the Internet. One it's most obvious benefits is the diminished need for actual software products. Traditionally, most companies either purchased or developed software, which often came with a hefty cost. Simply put, cloud computing allows users to consume software products as services. While those very adept in the technology world have known about cloud computing for about a decade, recent years have brought it to the forefront. The <a href="http://online.wsj.com/home-page" target="_blank">Wall Street Journal's</a> article "<a href="http://online.wsj.com/article/SB10001424052748704739504576067461795827534.html" target="_blank">Pinning Down Cloud Computing</a>" notes <a href="http://www.gartner.com/technology/home.jsp" target="_blank">Gartner Inc</a>. who found that, "By 2014 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes." Companies are seeing that cloud computing services not only streamline their IT Support, but allows for a customized infrastructure that gives each business the applications they require and nothing more. The article also cites Simon Wardley, a researcher at <a href="http://lef.csc.com/" target="_blank">CSC's Leading Edge Forum</a> noting that, "Cloud gives you economies of scale and allows companies to establish a closer link between what they use and what they pay." Similar to outsourcing in general, the overall misconception of cloud computing services is that small businesses cannot afford their services. WSJ notes George Hu, executive VP at <a href="http://www.salesforce.com/" target="_blank">Salesforce.com</a> saying, "Years ago, if you were a small company, you had access to a small number of vendors because that's all you could afford. But today, small companies can access the powerful IT of their larger rivals. If I were setting up a start-up, I would run the whole thing from the cloud." The ease, accessibility, and cost-effectiveness of cloud computing has brought it to a level that can be utilized by businesses small or large. While there still are changes that need to be made and upgrades that will occur for cloud computing services to become completely mainstream, its benefits are clear and its value is unmatched. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business IT0Microsoft Announces Windows 8 Today at the D9 conference, Microsoft officially unveiled the next version of its flagship operating system Windows 8. Based on early reports, this is the first major overhaul to the OS since Windows 95 was released in August 1995. They have taken a cue from the latest version Windows Phone 7. According to <a rel="nofollow" href="http://gizmodo.com/5807615/windows-8-and-its-incredibly-cool-new-touch-interface"> Gizmodo</a>, "The fundamental goal with the new operating system, which is being shown for the first time at D9, is to create something that is equally well at home on an 8-inch tablet as it is on a powerful desktop attached to a huge monitor." The new interface is meant to be flexible enough to use with both a traditional mouse and keyboard or using a touch-based interface. Software developers can create standard windows applications or build mobile-like apps using HTML5 and JavaScript. Here is the rub. This new interface is just a skin on top of Windows. We will get a more in-depth look in the fall when Microsoft holds their annual developers conference. What we can say is that this could have a huge impact on the way small businesses use technology. Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Microsoft,Windows 8windows 8bruce.montgomery12@yahoo.comhttp://Windows8news.netWe're really in more developed high technologies nowadays!0Big Brand Facebook Success Tips Small Businesses Can Easily Implement Businesses large and small are currently utilizing social media for all kinds of reasons. For everything from brand recognition to sell top tier products, social media is slowly becoming one of the most cost efficient ways for businesses of all sizes to market themselves.  One of the obvious top choices, <a href="http://www.facebook.com/" target="_blank">Facebook</a> has become a staple in finding new business for a lot of larger brand names. While there is always the obvious budget difference between these large brand names and small businesses, social media is a level on which all companies can exchange marketing tips. Social media is completely free to all businesses to own and utilize. What you do with your social media is what makes it useful or not. <a href="http://mashable.com/" target="_blank">Mashable.com's</a> article "<a href="http://mashable.com/2011/05/24/successful-brands-facebook/" target="_blank">8 Brands That Have Found Success on Facebook & What We Can Learn</a>" by Dave Kerpen, CEO of Likeable, a social media agency, gives tips on how to utilize your social media to build your brand based on 8 successful big brands. Below are 3 valuable lessons to take from these successful businesses social media strategies. Lesson 1 - Utilize your Facebook frequently but efficiently <a href="http://www.facebook.com/restaurantcom" target="_blank">Restaurant.com</a> is successfully using its Facebook to interact with potential clients. They utilize engaging questions, asking for customer's feedback and offering tips. For instance, a recent post on was "Feeling stressed? Did you know eating peppermint helps calm you down?! What dishes or desserts have you ordered that used peppermint as an ingredient?" By offering a tip then asking readers to engage with the brand, restaurant.com is not only gaining feedback from potential consumers but they will also appear more often in fans news feeds. Simply put, the more you post on your Facebook the more you will be seen. Lesson 3 - Share Photos with your fans A brand that is recognized in almost every country on the planet, <a href="http://www.facebook.com/oreo" target="_blank">Oreo</a> offers up some valuable lessons that almost every brand can learn from -- be personal. People like to feel like brands relate to them on a personal level and understand what they want. Oreo actively participates in this consumer need by uploading a fan's photo on their Facebook page each week from a different country. The photo shows the fan either holding the Oreo package or eating an Oreo in their favorite way. Uploading and sharing photos on your Facebook page will promote good feelings towards your brand. Lesson 3 - Compel people to "like" you on Facebook Incorporating your Facebook page into every other outlet you utilize for marketing will be the first important step in generating more traffic to your Facebook page.  But going a step further, <a href="http://www.facebook.com/1800flowers" target="_blank">1-800-Flowers.com</a> put the Facebook "Like" button on every product on their website. Even further, 1-800-Flowers.com offers special offers to consumers that "Like" certain pages. Incentives are useful in increasing traffic to the Facebook site and in increasing sales. In the business world, it is understood that the importance of social media is only increasing. This is one platform where companies big or small can take ideas and tips from other businesses to utilize their own Facebook more efficiently and effectively. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social media marketing0The Fight Against Spam Continues Spam -- a consistent and daily part of our lives. Never a pleasant sight, each morning you open your email only to see several different emails from companies you have never heard of offering you products you have zero interest in obtaining. Programmers, scientists, and computer technicians have tried for years to develop programs and software to stop the spread of spam. A team of scientists at two University of California campuses are taking the opposite approach -- collecting all of the spam they can. The mission of these scientists was to find the root cause of all spam in order to discover a way to stop it. According to the <a href="http://www.nytimes.com/" target="_blank">New York Times</a> article "<a href="http://www.nytimes.com/2011/05/20/technology/20spam.html" target="_blank">Study Sees Way to Win Spam Fight</a>," the scientists were in search of the "'choke point' that could greatly reduce the flow of spam." Turns out, they are reporting they found it. From purchasing several thousand dollars' worth of merchandise from spam related emails, the researchers found that over 95% of their credit card transactions were handled by 3 financial companies based in 3 different countries. Legal action against these companies seems to be the most logical and ethical way to rid the world of a good amount of spam, but actions like that have been taken in the past to no avail. The scientists believe that we do not need to take action directly against the spam companies themselves -- but against the credit card companies that aid these spammers in receiving their revenue. By shutting down their only source of payment, the spammers will not be able to conduct their business. The only way these under-the-radar companies can receive payment is through credit card purchases online. By taking that away, you take away their revenue. Steve Kirsch, chief executive of Abaca Technology states, "If the credit card companies wanted to shut down the spammers, we can easily aid them in rapidly and unambiguously identifying the merchant accounts used by spammers." If the credit card companies were to block payment, spammers would have to incur the cost themselves. Dr. Stefan Savage of the University of California, one of the scientists involved in the study states that, "The defenders can, in principle, identify which banks the scammers are using far faster than they can get new banks and for basically zero cost." Since the work is already done and the scientists are more than willing to hand over the information needed to shut these major spammers down, there is very little left for the credit card companies to do -- it is simply a matter of them acting on it. As we lie in wait to see if the credit card companies will help aid in the fight against spam, it is still important to have an up-to-date spam filtering solution. If you are looking into spam filtering solutions to help protect your small business against viruses or spyware threats, contact Switchfast at 773.241.3007 or <a href="mailto:TheFutureOfIT@switchfast.com" target="_blank">TheFutureOfIT@switchfast.com</a>. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> IT News0How to Incorporate Social Media into Small Business Marketing The way we interact with our clients changes as technology and opportunity evolves. Social media is slowly becoming an efficient and extremely effective way to reach potential clients. Engaging with your target audience via social media is inexpensive and often one of the most direct ways of communicating with your consumer. Here are some ways of utilizing social media to aid in your small business' marketing plan. Active Engagement. When speaking of active engagement, it not only includes how you interact with consumers via social media, but actively engaging and considering the way your clients are interacting in return. As users "like" and follow your brand, leave reviews and comments, it will be beneficial to review and analyze this data to find out what your consumers are responding to the most. In the blog post, <a href="http://mashable.com/2011/05/12/social-media-change-marketing/" target="_blank">"5 Ways Social Media Has Changed Marketing Campaigns,"</a> from <a href="http://mashable.com/" target="_blank">mashable.com</a>, SVP global co-chair of <a href="http://fleishmanhillard.com/" target="_blank">Fleishman Hillard</a> Moms Practice, Liz Hawks notes that actively listening to your audience will give you insight into the consumers' needs rather than the brands desires. Interact Directly. Interacting with your consumer doesn't necessarily mean spending thousands of dollars on advertising -- which is often difficult to measure effectiveness. Traditional advertising is placed where your consumer will likely see your message, but it is generally not by choice. The directness of social media is like no other medium we currently use. If people choose to follow you on Twitter or "like" your page on Facebook, it is completely voluntary. Reaching out and interacting with your social media is a conscious choice the consumer is making and therefore creating "conversation" about your brand will only help you understand your market further. Monitor and Measure. Expecting to receive a new customer the day you create a Twitter page is a tad bit unrealistic. Creating an interactive Facebook or Twitter page takes time and effort. Depending on what works best for you brand, linking the new Twitter or Facebook page to your website or sending out a mass email alerting current clients to your social media addition will likely help spark the initial conversation. If that first message doesn't seem to be getting a good response, no problem -- social media gives you, as the brand, the option to change or alter your message at the drop of a pin. By monitoring conversations and feedback, you can adapt your message according to what is or what isn't working depending on how consumers are responding. After monitoring your social media and evaluating what works for you, it will likely be worthwhile to train your employees on how to best utilize your social media. Overall, social media is an inexpensive, direct, and interactive way to reach your client base. Taking advantage of a medium that is completely controlled by you and reaching your target audience directly - at no cost to you - can be an efficient and highly effective use of your marketing efforts. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> social media marketing0The New Age of Telecommunications In signing an agreement Tuesday to pay $8.5 billion dollars for acquisition, Microsoft is now the proud owners of <a href="http://www.skype.com/intl/en-us/home" target="_blank">Skype</a>, one of first providers of Internet phone calls. The article <a href="http://www.nytimes.com/2011/05/11/technology/11skype.html?pagewanted=1&_r=3&ref=technology." target="_blank">"For Microsoft, Skype Opens Vast New Market in Telecom,"</a> from <a href="http://www.nytimes.com/" target="_blank">New York Times</a> writer Steve Lohr states that "By stitching Skype technology into Microsoft products, used by hundreds of millions of people, the software giant could hasten the mainstream adoption of video communications, especially in businesses." Similar to how we look things up by "Googling it," we talk to people via the internet by "Skyping" them. A giant influence in the field of technology, Microsoft can propel video technology from the future of telecommunications to the present. In terms of the use in small businesses -- the options are endless. Startup companies with painfully small budgets can utilize this technology to get face to face with potential clients, at little to no cost to them. Skype has already been useful for larger businesses with offices nationally and even internationally. While phone conferencing has been the traditional efficient method of keeping in contact with offices overseas, conducting meetings with Skype allows for people not present to see presentations and people face to face -- or the closest thing to it. For what seems like the first time in a long time, Microsoft will have the upper hand over Google. While Google currently has a video conferencing option, Skype comes with a big name - and following. In an attempt to keep that current base and encourage more users to join, Microsoft is promising to keep its amount of free services, but also notes that they intend on expanding their offerings and increasing investments. For instance, the NY Times notes that Skype can connect to Kinect, a Microsoft video game software that senses movement, to set up video conferencing on your flat screen TV in the comfort of your own home. Furthermore, in a business sense Skype can be linked to Microsoft Office productivity programs to help coworkers collaborate easier on projects. Skype is one of those products that first started in the consumer market and is finally making its way to the business environment. The digital world is invading upon almost every facet of our daily lives, work and home, and the way we communicate via the telephone is no exception. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Telecom Trendsholkerholker@hnws.co.ukhttp://www.hnws.co.uk/pages/it-support.htmhope microsoft can do them a favour0An Unlikely Place to Look for Potential Clients As a small business, you are always looking into new ways to convince prospective clients why they should choose your business. Your strong value proposition and traditional methods of obtaining new leads has been effective, but new leads maybe right under your nose without you even knowing it. The article <a href="http://online.wsj.com/article/SB10001424052748703849204576303470593235708.html?mod=WSJ_SmallBusiness_LEFTTopStories" target="_blank">"How to Hook a Prospect? Check Its Job Ads,"</a> from the <a href="http://online.wsj.com/home-page" target="_blank">Wall Street Journal</a> proposes you check out an unusual and accessible place to find new leads: job listings. A job listing gives insight into where that company is looking to go, what things they want to change and possibly, where your company can fit in with their new plan. With outsourcing becoming an appealing option to a lot of companies for its cost-saving benefits, you may be able to offer the lead your services as a solution to their open employment. Often times companies do not immediately think to outsource specific services, opening their eyes to the money-saving, efficiency-enhancing benefits could possibly acquire your company some new business. Another opening to take advantage of is if you find that a company is listing several job postings for one specific location -- they may be opening a new branch. Opening a new branch is a very complex step for a business and they often need help from various types of businesses to aid in the expansion. Reaching out to a business getting ready to expand can open the door for an opportunity of a long term business relationship. Specific positions opening in management, such as an office manager, can also offer valuable information. Often times once a business is set with their preferred vendors, office managers stay loyal to that choice. When that position changes it might be worth trying to show the new office manager how your company can personally benefit their business. Always keeping on top of new ideas and ways to obtain new leads is what keeps companies up to date and functioning at the highest level. Looking through these listings will give you a better idea of the direction and focus of prospective clients, and if your business can help with this new direction, you may very well obtain some new long-term clients. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a> Small Business Tips0It Might be Time to Consider Outsourcing your IT Support For years, small businesses everywhere have considered whether they are big enough to outsource their IT Support. The common misconception is that in order to outsource your IT Support you need to be a large company that has excess funding. Yet, the truth is  outsourcing your IT support will often be more cost effective then attempting to manage it yourself. Some of the smallest businesses successfully and affordably outsource their IT Support. An article from <a href="http://www.entrepreneur.com" target="_blank">entrepreneur.com</a> entitled <a href="http://www.entrepreneur.com/article/219469" target="_blank">"Kicking IT to the Curb"</a> cites Eric Goodness, research vice president for IT services and outsourcing at technology research firm Gartner, indicating over the last 5 years, things have changed. Goodness explains that about 5 years ago most technology companies would "charge you $500 to $600 per device for remote management." Now, because the market has become more saturated with several IT options for small businesses, the price has become rather affordable. Goodness notes, "The pricing has dropped about 80% in the last 5 years, to about $75 to $100 per device." Furthermore, businesses not only will save money from outsourcing their IT support, but it is proven to increase the overall efficiency of the business. Finding the correct provider is what is essential in providing your company the best price partnered with the best service. For instance, Switchfast specializes in handling the IT support of small to mid-sized businesses; therefore we structure all of our pricing relative to the budget and needs of small businesses. <a href="http://www.gartner.com/technology/home.jsp" target="_blank">Gartner Research</a> projects that in 2015 businesses worldwide will spend $50.1 billion on remote IT management. As of 2010, only $25.6 billion was spent. The numbers indicate that more and more businesses are seeing the value in remote monitoring and its money saving, efficiency promoting capabilities. The biggest question is still left unanswered, when will you know it's time to change to a remote provider? Goodness says it's time to outsource "when you decide you need to hire a full-time IT operations and management person." A full-time employee tends to be more costly and ultimately less efficient than outsourcing. If you need help deciding whether its time for you to outsource your IT support, please contact Switchfast at (773)241-3007. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a>   Small Business ITData Entryvictorwright38@yahoo.comhttp://www.relyservices.com Thanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job.0Is Your Password Secure?We see it happen all the time, somehow some way, a hacker has obtained your password and now your credit card bill is $10,000 or you have $.50 left in your once thousand dollar checking account. Password security is something everyone takes seriously.Is Your Password Secure? We see it happen all the time, somehow some way, a hacker has obtained your password and now your credit card bill is $10,000 or you have $.50 left in your once thousand dollar checking account. Password security is something everyone takes seriously. We all have read the articles that tell you the best way to create a password is to mix up 4 letters with 3 numbers and 2 symbols, something we all naturally forget. But is all the password confusion really necessary to keep us "secure forever?" According to the article "<a href="http://www.baekdal.com/tips/password-security-usability" target="_blank">The Usability of Passwords</a>" from <a href="http://www.baekdal.com/" target="_blank">baekdal.com</a>, there's actually an easier way. The article defends that an excessively complex password does not necessarily equal optimum security. Often the most secure passwords are not those that are overly difficult, but those that have multiple words. As explained by Baekdal, the main ways hackers obtain passwords is by asking, guessing, brute force attacks, common word attacks, and dictionary attacks. Brute force, common word and dictionary attacks all happen from hackers using software that continually guesses either specific combinations of letters or words until it reaches the correct one. Many companies have made it more difficult for hackers to obtain passwords by only allowing a certain number of passwords to be entered in a specific amount of time. By utilizing time delays between sign-in attempts and enacting penalty periods for entering in numerous incorrect passwords, the companies that help enhance password security have severely slowed down the efforts of hackers. Though these restrictions are helpful, it is still imperative to do our part to ensure our passwords are safe forever. As we all know, using simple words or passwords that are personal, such as your name, the street you live on, or simply using the word "password," will leave you very susceptible to these types of attacks. Therefore, we all have 12 different, extremely difficult passwords to remember. What Baekdal has found is that the security of the 3 letter, 2 number, 4 symbol passwords is the same lifetime security you get from using a 3 common word password. The article uses the example of a three common word password being "this is fun," which would be secure for 2,537 years. In comparison, the complex password "J4fS<2," is only secure for 219 years. Clearly, "this is fun" is easier to remember (and actually more secure) then "J4fS<2." To be even more secure you can utilize a password with 3 relatively uncommon words. The article gives us the example of "fluffy is puffy" which is secure for 39,637,200 years. Therefore, by combining both penalty periods and time delays with a password that contains 3 relatively uncommon words, you can be safe from hackers for a lifetime without the hassle of remembering complicated passwords. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/dc-it-support-and-consulting.aspx">DC IT Support & Consulting Outsourced Marketing Services</a>   security0Switchfast Celebrates 10 years by Taking a Look BackThis month Switchfast is thrilled to celebrate our 10th year in business.Switchfast Celebrates 10 years by Taking a Look Back This month Switchfast is thrilled to celebrate our 10th year in business. Starting out as a one man operation in 2001, Switchfast now has over 65 employees and offers an array of technologies and marketing services. We have been one of the fortunate companies to make it through, and prosper, during one of the hardest economic times our country has seen. It is amazing to look back and see how far we have come. We started out offering on-site IT support. Ten years later we provide remote support, network engineering and range of IT consulting services. In 2010 we began to offer full-service marketing solutions, from web design and SEO to message development and lead generation. Here are some of the memorable events of April 2001: April 7th: On an exploration that helped us learn more about our galaxy, the Mars Odyssey spacecraft left for a 6 month journey to the red-planet. April 9th: The 71 year old company, Trans World Airlines establishes Chapter 11 bankruptcy as part of the deal for American Airlines to acquire Trans World Airlines. April 10th: Authorities start to question the accuracy of fingerprint identification at crime scenes. April 11th: China frees the crew members of the American spy plane that collided with a Chinese fighter plane after being help in China for 11 days. April 23rd: Switchfast opens its doors for the first time! April 28th: A millionaire, Dennis Tito, becomes the first space tourist. The belief that a good product partnered with excellent service is what small businesses want and deserve has brought us to where we are today. We fully recognize and would like to thank each and every client that has believed in the products and services that Switchfast has to offer, without each of you we would be nowhere near where we are today. With continued growth and unmatched service, we look forward to the next 10 years! Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business News0Display Ads: Is Google Leading the Way or Following the Beaten Path? Earlier in April, Google announced an improved interface and bidding system for its Display Network. Similar to Google AdWords'function of delivering text ads, the Display Network focuses on enabling users to place banner ads on participating pages. <a href="http://www.google.com/adwords/displaynetwork/" target="_blank">http://www.google.com/adwords/displaynetwork/</a> It's always beneficial for small businesses and organizations to get the same marketing tools used by big businesses, but will this worsen the online experience for users? Hardly anyone is nostalgic for banner-clogged pages of the early internet, and the Google Display Network touts several advantages over the old, unfocused format of banner advertising. As their website details, the Display Network connects display banners with associated keywords and content- similar to Google AdWords' content targeting. The customizable budget will also allow for precise spending- and pricing can be structured on a Cost-per- Click, Cost-per-Acquisition, or Cost-Per-Thousand-Impressions. This can mean higher ROI and better audience targeting, the holy grail of any small business marketing campaign. Despite the innovations, it's difficult to imagine website dedicating greater space to these display ads for several reasons: -Users create a customized ad from a selection of templates, and while more choice should create a diverse set of ads, business owners pressed for time might find it difficult to create an effective ad- one that won't get lost in the "noise" of the web. -Google's text-based ads fit neatly into the browsing experience, without demanding additional visual space on a page or potentially slowing down the page loading time. -Banners served through the Display Network might disrupt the overall viewing experience of a page- especially with animated images. Share your thoughts with us below- would you welcome more visual ads onto your favorite pages? Could your business use this as a means of driving traffic and growth? Until next time, Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business news0Is Google Falling from the Ranks? When it comes to search engines, in the near future we may need to start considering where our website ranks on other places besides Google. Though slowly, it seems people are starting to change the way they search for information on a daily basis. Naturally, when we go to look something up on the Internet we instantly type in <a rel="nofollow" href="http://www.google.com" target="_blank">Google.com</a>. We even casually use the phrase, "Why don't you Google it?" As a search engine, Google has become a powerhouse and we would most likely expect that influence to continue for a long time. Well the March numbers are in, and Google seems to have slipped. According to <a rel="nofollow" href="http://www.mashable.com" target="_blank">Mashable.com</a>'s article, <a rel="nofollow" href="http://www.mashable.com/2011/04/11/bing-google-stats/" target="_blank">"Microsoft Bing Controls 30% of Search Market, Google Slowly Sinking,"</a> Microsoft harnesses 30.01% of the US search market. This share is distributed almost evenly between <a rel="nofollow" href="http://www.bing.com" target="_blank">Bing.com</a> and <a rel="nofollow" href="http://www.yahoo.com" target="_blank">Yahoo Search</a> and both shares are up around 5% since February. Possibly more notable, Google controlled 66.69% of the search market in February and as of March they are down to 64.42% of the US market. A slight drop can indicate big changes, but a big drop over time -- Google owning 71.59% in August, now down 10% -- can implicate even larger changes. But the question is why? What has Microsoft done with Yahoo and Bing to increase their search results and what is Google not doing to help keep up their rankings? The mashable.com article sites this change may be due to functionality. Google is only achieving a 65.91% success rate when it comes to users clicking on a search result after typing in a key phrase. Yet, 80.32% of Bing users and 81.14% of Yahoo users successfully clicked on a link after searching a keyword. This may indicate that Bing and Yahoo users are finding what they are looking for with greater ease. An article from the <a rel="nofollow" href="http://www.redeyechicago.com/" target="_blank">RedEye</a>, a Chicago based daily newspaper, by Scott Kleinberg inquires if the change could be due to aesthetics. When the question posed is, "What search engine is more visually appealing?" The answer is simple, Bing is the clear winner. On a daily basis there is a new photographic background on Bing that is accompanied by facts about the picture and several places to click to learn more. While Google does change up their logo on occasion, it never has the same and consistent visual impact that Bing does. Another point Scott Kleinberg makes in his article is that we need not discount other ways people are searching for information. He cites that often times people use Twitter's search to find the latest information. We are starting to see people not only using social media to keep up with friends but to buy products, find deals, and even search for what is going on in our world. As search engines begin to change and move around in ranking, we will soon need to consider more closely where we rank on pages like Bing, Yahoo, Twitter and even more. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business SEO0Social Media in a Business Setting It's all anyone is talking about anymore, social media. It's talked about in businesses, in restaurants, in homes, in schools, in pretty much any place around town. For as much as we hear about social media, we have to assume that every business in America is jumping on the bandwagon to start promoting themselves via Twitter or Facebook and training their employees in the best practices to utilize this new channel for selling. Yet, this actually isn't the case. According to an article titled, <a href="http://www.forbes.com/2010/12/03/future-of-selling-leadership-sales-leadership-ogilvyone.html" target="_blank">"The Future of Selling: It's Social"</a> by <a href="http://www.forbes.com/" target="_blank">Forbes.com</a>, only 9% of US salespeople indicated they received training or education concerning social media at their workplace. Research indicates that more and more people are buying items in a totally different way than before. Now more than ever, people are using social media sites to help find the products they desire. As times change, people change, and therefore their buying habits change. It is imperative that businesses and the ways they operate change with the times as well. First, it is important to look at how your target market is finding you. Are they finding you via different search engines, directories, referrals, social media channels, or a combination of a few? From here, you can start to evaluate exactly how your target market might want to purchase your products. Evaluating and constantly reevaluating your customers buying habits can help keep your company as up to date as possible. Another point the article made was the importance of the cohesion of your sales and marketing departments. Is everyone on the same page? Everyone's working towards the same goal, but is everyone in agreement of the best ways to reach that goal? Often times if teams are not on the same page this can show a break in the overall message of the brand. Keeping lines of communication between departments open can help to harness new and unique ideas of how to sell your product which will help your company keep up to date with the constant changes in the technology world. The best and most successful companies question their methods every day. Simply sitting in a seat that seems comfortable and "has always worked" is going to leave you in the dust. Take the time to get up to date with the latest ways people are looking into and buying your product; it will only help you sell more. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business News0Google Plus 1 and Small Business Marketing Just a few weeks ago I blogged about <a href="/switchfast-blog/2011/3/28/understanding-the-google-blocklist.aspx"> Google's Blocklist Extension</a> and how it will effect small business's online marketing efforts. Since that post went up, there have been two other major developments for personalized search. First, Google dropped the ability to <a href="http://searchengineland.com/google-kills-searchwiki-replaces-with-starred-results-37288" target="_blank">'star'</a> search results. Then, a few weeks later, they introduced <a href="http://www.google.com/+1/button/" target="_blank">Google +1</a>. +1 is Google's most recent entry into the social bookmarking/social media realm. The idea behind +1 is a simple one. In search results, and later directly on websites, searchers will be able to up-vote search results they like. These sites will be bookmarked on your profile page. When the same site appears in the search results of a friend, a tag will appear underneath the snippet indicating that you liked it. Google will show you +1's from your contacts in Gmail, Buzz, and Google Reader. Does that sound familiar? Digg, Reddit, Facebook, and dozens of Delicious clones have been doing this for years. Google believes that putting the ability to up-vote content directly in search results and AdWord Ads will make searching more social. In an interview with Mashable, Google spokesman Jim <a href="http://mashable.com/2011/03/30/everything-about-google-plus-1/" target="_blank">Prosser</a> said, 'People consult their friends and other contacts on decisions. It's a very easy and lightweight way to make search results more relevant. +1 lets Google cut out Facebook's well established social recommendation effect by putting the 'likes' directly into the search stream. +1 is currently available if you have turned on the 'experimental' mode in Chrome. It can also be enabled from Google's Search Lab control panel. It will be rolled out over the next few months for all users. So why are we talking about this now and not when it rolls out? It may have long term implications for digital marketing in general and SEO in specific - especially for small businesses. Facebook, Yelp, and Twitter have all proven themselves as recommendation engines and taste makers. But the downside is that they are all walled off from a wider audience. In Twitter's fire hose of updates, it can be very easy to miss a friend's update. Facebook walls off updates and does not allow you to connect them to other services. Unless you and all of your friends and family are active Yelp users, they may not see your reviews. By inserting recommendations directly into search results, suddenly Google becomes the arbiter of taste. As for SEO, +1 will likely be another signal Google will be integrating into the algorithm. Also See: <a href="/switchfast-blog/2011/6/29/google-plus-for-small-business-networking.aspx"> Google+ for Small Business Networking</a> Until next time - Mike Lewis Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a> Small Business Newssmall business marketingmartin.john132@gmail.comhttp://www.biznextdoor.com/Hey the post is really amazing, it make me come back again and again to read it. The information here is very useful and interesting. Thanks for sharing....johnmartinmartin.john132@gmail.comhttp://www.biznextdoor.com/Good posts on this site make me read this post again and again i liked this post very much. This post has got all the useful my business that i wanted to Forbidden Citytungbgs@yahoo.comhttp://forbiddencities.blogspot.comInteresting post. Thank you for this.0Check in Applications: Effective for Small BusinessesCelebrating its two year anniversary last month, the location-based mobile platform Foursquare is slowly taking the world by storm.Check in Applications: Effective for Small Businesses Celebrating its two year anniversary last month, the location-based mobile platform Foursquare is slowly taking the world by storm. According to their website, <a rel="nofollow" href="http://www.foursquare.com" target="_blank">Foursquare</a> currently has over 6.5 million users worldwide. Along with similar providers such as <a href="http://www.loopt.com" target="_blank rel=">Loopt</a>, <a rel="nofollow" href="http://www.booyah.com/games/" target="_blank">MyTown</a>, <a rel="nofollow" href="http://www.gowalla.com" target="_blank">Gowalla</a> and <a rel="nofollow" href="http://www.brightkite.com/" target="_blank">BrightKite</a>, location-sharing is becoming one of the most widely used mobile applications. Beyond the obvious use of allowing your friends to know where you are and when, Foursquare has turned into a game that allows users to compete for points. Dennis Crowley, the founder, believes that the game aspect, even allowing users to become "mayor "at certain bars and restaurants in order to receive discounts, is widely useful for local businesses. Originally focused on large businesses such as Starbucks and Bravo TV, Foursquare is now seeing a large upturn in the use of its product on a local level. The basic idea behind Foursquare for small businesses can be summed up in two words, "brand advocates." As a semi-frequent Facebook or Twitter user, you will generally see a number of friends checking in at various places throughout the day. Often times you will see a person with strong brand loyalty checking in a specific place numerous times. Those loyal customers end up drawing brand recognition among their friends, which can lead to an increase in sales. This completely free advertising technique is a fresh idea to a rather abrasive world of advertising. At this point, we are now even seeing advertising in the mirrors at public bathrooms. Advertising is reaching its hands to places we would never dream of, giving off a very forced approach. With check in applications, it allows the user to promote your business at their own discretion. It's a more relaxed approach that really allows your loyal consumers the chance to advertise their favorite brands to friends on their own time. Though not a requirement, allowing for specials on Foursquare can promote patrons to bring more friends with them when they visit. For example, they offer a "Friends Special," where you would set a minimum threshold for the number of friends you would like to reward for visiting the business together. For instance, a bar would use something like, "Check in here with four friends and receive an appetizer for free." You can also attract first time business by offering "Newbie Specials." A salon might offer, "First time here? Your haircut is half off." Offering mayor and loyalty specials allow for repeat customers to be rewarded for their brand advocacy, for instance "On your fifth check in with us, receive your choice of one entrée for free." Put simply, Check in Applications are a free advertising technique that encourages patrons to tell their friends about your establishment. Similar to the use of Facebook and Twitter, check in applications can be utilized to effectively market and gain brand recognition on a very local - small business level. Until next time - Michelle Hartley Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business0What does Google’s Personal Blocklist mean for Small Business? In the last few weeks, Google has made major waves in the search marketing world. First, they released the <a href="http://searchengineland.com/googles-personal-blocklist-delete-google-search-results-on-chrome-64757"> personal blocklist extension</a> for the Chrome web browser. Then, a few days later, they <a href="http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers"> revised the search algorithm</a> to combat the growing power of content farms. We will be dealing with the second issue in a later blog post. This is a complex issue that is still playing out, however the personal blocklist is something that is affecting websites right now. <h2>Understanding the Personal Blocklist</h2> What a great idea. There are just some websites we never want to see. The personal blocklist lets you block websites from ever appearing in search results. If you search for a recipe, you know About.com often appears on the front page of results. While About.com is good for lots of things, we have found that it's not always a source for good eats. The personal blocklist allows you to exclude those results in the future. This is not Google's first foray into personalized search. In March 2010, Google added the ability to "star" search results. These stars allowed a user to bookmark websites. They also give the search algorithm a clue to the sort of sites and domains you are interested in. Google has also been putting a lot of weight in location. If you search "best stuffed breadsticks," it would be a bad user experience to return a pizza place 261 miles away. The blocklist takes the opposite approach to the stars. Right now, Google is not using the blocklist to influence search results, but they can. When you install the plug-in, you are informed that it has access to Chrome's browser history and personal data on Google.com. There is nothing stopping Google from taking information from blocklists. If numerous people start blocking southernfood.about.com, this might imply they are less important than other signals. <h2>Blocklists and Small Business</h2> The personal blocklist gives users power to ignore websites in search results. It has yet to be seen if Google is going to integrate information from the personal blocklist into search results on a larger scale. However, it puts search marketing into a larger perspective. All of a sudden we have to start considering whether a new bit of content is going to get you blocked from search results. This is the same thing we do not think many people using social media to market their products forget about and something television advertisers are slowing starting to understand. Media consumers suddenly have a lot more power about choosing when they turn off your ads. DVRs let television viewers skip ads they do not want to see and the block button kills over aggressive marketers. The blocklist kills websites that are gaming SERPs. Small Business SEOSEO Consultantdazarooney@gmail.comhttp://www.murdenenterprise.co.uk/seo-consultants.htmlThe blocklist sounds like a interesting tool to use as there are some websites which are not relevant to your search but hopefully Google will pick up on them too and remove them before you have too.Offshore companyactoffshore@gmail.comhttp://act-offshore.comHello This blog list is very helpful for us......................The personal blocklist lets you block websites from ever appearing in search results. About .com lots of things.but some are not relevant to your search Google will pick up. Thanks............. ................0Prevent Password Theft by Recognizing Phishing AttemptsEmail spam and phishing filters are always improving, but so are the crooks that are out to steal your password. How can you protect yourself from phishing? Prevent Password Theft by Recognizing Phishing Attempts Despite the low success rate, phishing attacks continue to be an ongoing problem in digital communication. Last week, several of Switchfast's clients received a sophisticated attempt to trick users into compromising their network password. You can view an image of this below. <img src="/media/111229/Phishing Alert_496x250.jpg" width="496" height="250" alt="Phishing Alert.jpg"/> Even though there is a low sucess rate, phishing remains a common. <a rel="nofollow" href="http://www.eweek.com/c/a/Security/Phishing-Attacks-Cost-Millions-Despite-Low-Success-Rate-879602/"> eWeek reports</a> that: "Each phishing attack compromises a very small number of customers (0.000564 percent), but due to the large number of phishing attacks, the aggregated number is significant. Overall, 0.47 percent of the banks' customers fall victim to phishing attacks each year, translating to between $2.4 million and $9.4 million in annual losses per million online banking customers." Email spam and phishing filters are always improving, but so are the crooks that are out to steal your password. How can you protect yourself from phishing? Many email services offer built-in filter protection. The most recent versions of web browsers all have anti-phishing safeguards. So if you are still using IE6, an older version, you might not be protected. The many major anti-virus and firewall software packages also have anti-phishing capabilities. But it always pays to be vigilant. Filters are not perfect, and the hackers are always innovating. Keep an eye out for the following red flags: Many hoax emails will have a generic greeting. If you do not see a first and last name, be suspicious. Additionally, pay attention to the domain sending the e-mail and the domain the e-mail is actually sending you to. Finally, if you do receive a hoax email, flag it in your email software, inform your employer or IT manager, and delete the email. Chicago IT Consulting0Technology and Security Auditing for Small BusinessDuring the last decade, small businesses across the United States have rapidly deployed new technologies without anticipating potential problems.Technology and Security Auditing for Small Business During the last decade, small businesses across the United States have rapidly deployed new technologies throughout their business. Often these technologies were deployed haphazardly - without anticipating potential problems, or associated long-term costs. In order to make systems run more efficiently, small businesses have turned to IT consultant firms to perform technology audits. During an IT audit, accredited professionals will evaluate every aspect of a business's technology landscape. These audits have become important for three reasons: assuring security, finding inefficiencies, and regulatory compliance. <h2>Assuring Security</h2> You can never know when disaster is going to strike your business, but having safeguards in place can give you peace of mind. Think about it. What happens if there is a fire and your on-site backups get burnt? Or your server gets hit with a virus? A security audit would expose any flaws that would make your IT infrastructure vulnerable to natural disasters or malicious attacks. An IT audit would recommend services and best practices that can guide your business on a path to security. This minimizes the risk of data loss or theft from your network. <h2>Finding Inefficiencies</h2> As an office expands, old technology and hardware are often stretched beyond their usefulness. This can introduce unanticipated inefficiencies and vulnerabilities. A technology auditor will be able to identify processes or aging hardware that might stand in the way of employees' productivity and network stability. By reducing waste and errors, an audit can help a business focus on growth -- instead of growing pains. For example, a wireless router connecting three notebooks in a small office might be sufficient. As the business scales up, each additional computer or server operating in the environment increases the probability of downtime, creating a bottleneck capable of slowing down the whole business. <h2>Regulatory Compliance</h2> In recent years, new regulations have begun to require even small businesses- formerly exempt from scrutiny- to meet compliance standards set. An IT audit can collect and document all the information necessary to meet these regulatory standards. Whether a business is focused on GLBA, HIPAA, SOX, or PCI compliance, an Information Technology audit will ensure the entire IT infrastructure adheres to the latest standards. If you would like more information about Switchfast Technologies' <a href="/services/it-consulting/technology-auditing.aspx" title="Technology Auditing">IT and security auditing services</a>, please call (773) 241-3007. Until next time - Mike Lewis   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business IT Trends0Is Search Engine Optimization putting your brand at risk? In early February, the New York Times <a rel="nofollow" href="http://www.nytimes.com/2011/02/13/business/13search.html?_r=1"> published</a> an investigation into JC Penney's suspected "gaming" or outright manipulation of the mercurial Google Search Algorithm, which dictates the placement of websites in Google searches. The resulting article was condemning enough to cause Google to take manual <a rel="nofollow" href="http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529"> action</a> to push JC Penny's pages several pages back in search results- keywords that undoubtedly generated a high volume of business for them previously, especially during the 2010 holiday shopping season. Despite its gigantic size and market, JC Penny's rise and fall in Google search rankings is an example of the struggle facing small businesses. With thinner profit margins and competing priorities for investing, small businesses are usually the last to benefit from changes in business technology. The revolution in Search Engine Optimization as a tool for finding new business has been no different, with business owners rushing to dominate search terms for their market, only to find larger competitors occupying the coveted first page. As this case study proves, it's crucial to resist the allure of immediate results and ROI through the "black-hat" means employed by JC Penney and focus on slow, high-quality SEO growth that won't raise the ire of Google. Companies found in violation of Google's guidelines face permanent delisting from the search engine. On <a rel="nofollow" href="http://blogs.forbes.com/ciocentral/2011/02/22/how-to-boost-search-results-without-ticking-off-google/"> Forbes.com</a>, blogger Eric Savitz details some clear guidelines to determine if your SEO effort is putting your business and brand at risk: Irrelevant links: JC Penney received links from hundreds of unrelated, long-abandoned websites. Make sure that links built to your website come from relevant sources: local associations, industry blogs, etc. Cloaking: Another dangerous SEO practice, "cloaking" involved adding additional text to a page camouflaged to match the background color. This can provide more keywords on a page while maintaining a desired visual effect, but risks your entire brand from delisting if discovered.           Invest your budget in building links, not buying them. Purchased links from other web properties will provide an immediate boost to your website's rankings, but don't provide the same long-term return as well-placed, relevant nonpaid links. Eric's piece articulates Switchfast's approach to SEO for our clients- slow, steady growth through high-quality relevant content. Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business SEO0Google's government contract establishes foothold in Cloud Services MarketThe Google Applications platform, better known as Google Apps, offers the functionality of traditional software like Microsoft Office or Outlook.Google's government contract establishes foothold in Cloud Services Market As Reuters <a rel="nofollow" href="http://www.reuters.com/article/2010/12/07/us-google-cloud-idUSTRE6B644V20101207?pageNumber=2"> reported</a> in December, Google has won a crucial contract to provide Google Application cloud services - such as business e-mail, calendar, document management, and websites - to the U.S. General Services Administration. While the initial contract amount is small (given Google's behemoth scale) at less than $7 million, the company stands to benefit both symbolically (from landing a high-visibility opportunity) and from the opportunity to gain future government work. The Google Applications platform, better known as Google Apps, offers the functionality of traditional software like Microsoft Office or Outlook without the onsite hardware investment, licensing costs, or ongoing support costs and is usually priced at an annual per-user flat fee. The service requires very few onsite resources, as all of the necessary computing "horsepower" is housed on Google's servers. This is similar to the way services like Hotmail or Gmail work for users, but with improved privacy, functionality, and speed. Microsoft's cloud services allow businesses to host the application on their own servers - providing an added level of control and privacy - but at this early juncture, it's not clear whose offering is the winner yet. Is your business considering Google or Microsoft's cloud services? Have you made the switch yet? Let us know in the comments below! Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>     Small Business newsmike richardtestboss@live.comhttp://www.testboss.comI am really impressed with the google cloud gains.0OpenForum Blog Shares Top Tech ToolsOpenForum Blog Shares Top Tech ToolsOpenForum Blog Shares Top Tech Tools The market for small business technology tools is flooded with flash-in-the-pan products, unproven applications, and novelties, but among that pile are several essential tools that small business owners can't do without. Steve Strauss at the OpenForum blog recently presented his top five tech tools, and we've picked three of our favorites to highlight. Read on at OpenForum (link below) to complete the list. 1. Smartphones: Business apps and mobile e-mail have made smartphones a crucial component of every business owner's tech tools. Android devices and the iPhone have gained share on the traditional business smart phone of the mid-2000s, the Blackberry. Business owners with smartphones can expect improved communication and efficiency, and employees armed with smartphones can be more productive and cost-effective. 2. Social Media Management software: Small businesses can have a hard time understanding how to make use of social media platforms like Twitter and Facebook, but these applications can make it easier to promote products & services and monitor invaluable customer feedback. 3. Backup Service: Even a simple backup service can begin securely storing your contracts, invoices, and critical information. However, many small businesses have experienced the peril of insufficient or infrequent backups. It can be a challenge to balance the convenience of onsite backup with the security of offsite backup, but a combination of both will ensure security -- which makes this an essential technology tool. You can catch the rest of the tips at the <a rel="nofollow" href="http://www.openforum.com/idea-hub/topics/technology/article/5-technology-tools-small-businesses-must-have-today-steve-strauss" target="_blank">Open Forum Blog</a>! Do you have any tech tools you think more businesses owners should use? Tell us about the benefits below! Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>         Small Business Tips0All Covered Acquired by Konika MonoltaAll Covered Acquired by Konika MonoltaAll Covered Acquired by Konika Monolta: Options Shrink for Independent SMB-focused IT Support Konika Monolta, a printing and imaging services firm, acquired All Covered on Monday, January 24th. A provider of IT Services for small and medium sized businesses, All Covered was acquired to extend Konika Monolta's offering to its clients -- moving away from a hardware-based to a service-based model. In an interview with MSPMentor about the acquisition, All Covered President Todd Crocteau indicated All Covered's intention to go after "legal, education, and health care verticals" following the transfer of ownership. On the heels of three other acquisitions in 2011,  the field of independently owned SMB-focused IT providers has shrunk significantly. Other corporate entities, such as Xerox, are acquiring IT providers like All Covered in a similar transition to a service-based model. As a result, small business owners will see their options for independent, small business focused IT Support become rarer as corporate entities raid the marketplace. Switchfast has been tying together the best of both worlds for our clients for almost 10 years now -- the depth of expertise, proactive service, and predictable pricing of a large IT company and personal service of a small one. It's a model that has helped us maintain a 97%+ customer retention rate as we continue to grow organically, year after year, and it's a model that will continue to serve our customers well in the next 10 years.     catherinenbrookscatherinenbrooks@yahoo.comhttp://www.premieritinc.com/it-support/it-consulting-ontario.htmlVery helpful hub! I especially tips for it spports :) 0Small Business Labs releases Top 10 Trends for 2011Small Business Trends, Small Business Outsourcing, Cloud Computing, Social MediaSmallBusinessLabs.com recently released its take on the top trends it predicts for 2011. Take a look at our highlights from the list, and then head over to the post to read more!Small Business Labs releases Top 10 Trends for 2011 With the economy recovering and small businesses are leading the way, SmallBusinessLabs.com released its take on the top trends it predicts for 2011. Switchfast has spotted many of these trends among our clients -- take a look at our highlights from the list, and then head over to the post to read more! #2: Variable Cost Business Models. The list forecasts that more businesses will continue minimizing and containing costs through flexible outsourcing options. Fixed costs -- like full time employees or infrastructure investments -- will be on the chopping block in favor of increasingly scalable solutions. Outsourced marketing, it consulting, or development greatly reduces overhead and brings expertise otherwise unavailable to a small business budget. #7: Small Businesses Friend Facebook:  Even as 2010 proved a <a href="/switchfast-blog/2010/12/6/report-most-small-businesses-plan-on-marketing-online,-but-skimp-on-social-media.aspx" title="Report: Most Small Businesses Plan on Marketing Online, But Skimp on Social Media"> lukewarm</a> year for small business social media investments, Small Business Labs predicts that Facebook's exponential growth will draw more small businesses to Facebook - some even using Facebook as their primary web presence. With over 500 million users, Facebook will become a central point of contact for businesses looking to connect with customers. Whether the site will be used for branding and visibility or as a tool for bottom-line growth will depend upon how businesses view their target audiences. #10: Working in the Cloud:  Small Business Labs predicts that cloud computing will be a viable alternative in 2011 for small businesses looking to gain the productivity and capability of larger organizations without investing in servers, firewalls, and licenses. Virtual servers allow a small business to pay only for what they use, instead of building infrastructure they may not be able to fully utilize. Similarly, new services like <a href="/news/switchfast-now-offers-google-apps.aspx" title="Switchfast Now Offers Google Apps">Google Applications</a> offer a scalable, full-service productivity suite like Microsoft Office free of configuration and licensing headaches.    <a rel="nofollow" href="http://www.smallbizlabs.com/2011/01/top-10-small-business-trends-for-2011.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SmallBizLabs+%28Small+Biz+Labs%29"> Read on</a> for more Small Business Trends!   Until next time - George Tobin   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   David Fisherdavid@westernaviation.comwww.westernaviation.comSwitchfast Technologies is a friend to Western Aviation.0Veterans of Foreign Wars Foundation a Gentleman-ly CauseVeterans of Foreign Wars Foundation a Gentleman-ly CauseVeterans of Foreign Wars Foundation a Gentleman-ly Cause For Ryan Owen and Onnie Mayshek, the decision to create "<a href="http://bit.ly/dLrwYz" title="Gentleman's Choice">Gentleman's Choice</a>" was initially one of creative satisfaction; however, their submission to the 2011 <a href="http://www.crashthesuperbowl.com/" title="Crash the Super Bowl">Doritos/Pepsi MAX Crash the Super Bowl Challenge</a> has since evolved into a meaningful attempt to help our war veterans. With a prize consisting of up to two million dollars, tickets to the Super Bowl, and chance to have their work viewed by millions worldwide, the duo teamed up with their talented friends at think/feel.tv, a production company in Brooklyn, NY. The result: a hilarious, slow-motion account of the misadventures of a common gentleman and his potentially dangerous choice of Super Bowl snack. Realizing they had an impressive entry to show, Owen and Mayshek started thinking about what they would do with the money if they became finalists. "We began to envision the ways in which the prize money would improve the lives of all our families," explains Owen. Inspired by a personal connection- Owen's best friend is set to deploy to Afghanistan soon- the group pledged to donate a portion of the any winnings to the Veterans of Foreign Wars Foundation, America's oldest and largest group for combat veterans. In order to win the grand prize and contribute some serious cash to the <a href="http://www.returnthefavor.org/">VFW Foundation</a>, "Gentleman's Choice" must first be selected by judges as one of ten finalists; the rest is up to the fans. Owen and Mayshek are asking for everyone's help in spreading the word about "Gentleman's Choice" by voting for the video and telling friends. From January 3rd to the 30th, viewers may vote for their favorite submission <a href="http://bit.ly/dLrwYz" target="_blank">here</a>. In December 2010, Owen and Mayshek teamed up with Switchfast Technologies to help spread the word about "Gentleman's Choice" and their partnership with the VFW Foundation. For more information and updates, visit their <a href="http://on.fb.me/g83Y2r" title="Gentleman's Choice - Facebook">Facebook Profile</a> and follow them on <a href="http://www.twitter.com/gentschoice" title="Gentleman's Choice - Twitter">Twitter</a>.    news0Most Small Businesses Plan on Marketing Online, But Skimp on SMsmall business, marketing, social media, consultingMost Small Businesses Plan on Marketing Online, But Skimp on SMReport: Most Small Businesses Plan on Marketing Online, But Skimp on Social Media Small businesses budgeting for 2011 are faced with allocating limited resources across several areas of need, including advertising and customer acquisition. Faced with a multitude of ways to spend their precious marketing dollars, some may focus on print advertising, telemarketing, websites, or attending events. However, according to a <a rel=" nofollow" href="http://www.inc.com/news/articles/2010/11/small-business-spend-most-on-websites-not-social-media.html" target="_blank" title="Small Business Spend Most on Websites Not Social Media">recent report on Inc.com</a>, many small businesses are ignoring social media, despite its tendency to be very inexpensive, in favor of search engine optimization (SEO) and websites. Why are so many small businesses neglecting social media to focus on websites as the core of their business growth? Despite <a rel=" nofollow" href="http://www.readwriteweb.com/start/2009/12/experts-predict-2010-the-year.php" title="Experts Predict 2010">grand predictions</a> for social media growth in 2010, the Inc.com report indicates small businesses have been slow to integrate Facebook or Twitter into their marketing plans. Social media presents a tantalizing opportunity for small business budgets, with equally unlimited opportunity to be a platform for branding as well as new business generation. With millions of users ready to promote through word of mouth and engage with businesses, social media can offer free advertising and real-time communication with a growing audience of customers. How, then, to explain the lack of adoption in small business? The value of website and search engine marketing has been clearly drawn to even late adopters -- with <a href="/switchfast-blog/2009/9/4/seo-vs-yellow-pages-times-are-changing.aspx" title="SEO vs. Yellow Pages: Times are Changing">yellow page use declining</a>, potential customers are turning toward Google, Bing, and Yahoo to find places to do business. Unlike these proven marketing investments, the allure of social media begins to fade as businesses try to determine the "how" and "why". For a small business with constrained resources, it can take some dedicated brainstorming to think up promotions, offers, and content to offer up to potential customers - not to mention the daunting challenge of defining a target audience to seek out on Twitter and Facebook. Growing a following organically can be frustratingly slow and requires a separate investment to attract individuals on social media networks. Facebook and Twitter advertising is still in its infancy and attempting to promote a product or business will be a less targeted affair compared to Google's AdWords or AdSense.  Finally, the return on these investments can be scarce and ephemeral compared to website and search engine investments. According to <a rel=" nofollow" href="http://www.spiral16.com/blog/2010/11/how-to-get-a-grasp-on-roi-for-social-media"> this article</a>, businesses with a purely financial approach will be frustrated. While excellent for branding and developing trust with customers, transmuting hundreds of fans into paying customers will be a challenge. This is especially true for business-to-business services with a narrow target market, or nonprofits competing for public support against nationally-based service organizations. For small businesses constrained by time and resources,social media may be  neglected in 2011 However, the opportunity to brand your business with social media, engage with your community, and contribute value through articles, comments, and links should not be overlooked. With even 5-10 minutes per day, you can establish a vibrant presence and begin growing your audience. Will your business invest in social media marketing in 2011? Share your stories of social media success with us! Until next time - George Tobin Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Social media,Small Business Marketing0Apps at Work Sorting through the News with Reeder for the iPhoneiPhone App Review, small business IT, small business blogApps at Work Sorting through the News with Reeder for the iPhoneApps at Work: Sorting through the News with Reeder for the iPhone Since the iPhone App Store launched in 2008, I've spent a lot of time and money hunting for a good RSS reader. These applications allow you to keep on top of news and updates across the web -- with obvious use beyond the tech community. I had pledged loyalty to Google Reader for years, but with no way to save links to Delicious for later use, the Google Reader mobile app just was not cutting it. Mobile Safari's quirks could make switching between Reader and the website frustrating. NetNewsWire loaded new posts far too slow and too ugly. Newsstand's design did not make any sense for the way I used RSS aggregator and it took forever to load. At the time, neither could save to Delicious. With no offering satisfying my requirements, I was stuck with Google Reader. That was until <a rel="nofollow" href="http://reederapp.com/" target="_blank">Reeder</a> came out. It's truly changing the way I use RSS online, connecting to Google Reader so everything stays in sync. I can save posts to Delicious, Instapaper, and Twitter. And it's fast: from starting up to downloads, it's the fastest and most stable application out there. I can have 1500 unread posts with little to no slowdown. The other amazing feature of Reeder is its "swipe-to-mark" feature. Swipe a headline to the left and it will be starred. Swipe to the right and it will be marked as read (or unread). As an SEO and content manager, I am constantly digging through piles of information looking for interesting bits of news for our clients or new ideas in our industry. To give you an idea of the amount of data I sort through on a daily basis, I subscribe to 50 blogs and add about 600 new posts a day. Reeder lets me sort through the data with ease -- all while on my morning commute. It's not totally perfect. The designers of Reeder chose not to use the "standard" iPhone interface tools. This is not necessarily a bad thing; but after three years of using Apps built using the Interface Builder, Reeder's interface can be a little disorientating. Reeder uses a number of icons whose uses are initially unclear. I lost 300 unread posts the first day because it hit the "mark all as read" button. But the key to Reeder's greatness is all of the services it works with. You can send links to Twitter (you can use your own custom link shortener if you have a <a rel="nofollow" href="http://bit.ly/" target="_blank">bit.ly</a> pro account). You can send articles to <a rel="nofollow" href="http://readitlaterlist.com/" target="_blank">Read It Later</a> and <a href="http://pinboard.in/" target="_blank">Pinboard</a>. Most importantly, Reeder can send articles to <a rel="nofollow" href="http://www.instapaper.com/u" target="_blank">Instapaper</a>, a super-simple application that lets you save articles for later reading. Look back on the blog in the coming weeks for an in-depth look Instapaper. Do you follow several websites with an RSS feed? Would you recommend any other applications? Mike Lewis is the SEO Manager at Switchfast Technologies <a href="#" title="Default">Switchfast Technologies</a> <a href="/services/it-support.aspx" title="IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="#" title="Outsourced Marketing for Small Business">Outsourced Marketing Services</a>     Suzysuzanne.m.c.lee@gmail.comThis is great, I'm always looking for ways to squeeze more news into my day! 00E-Commerce for Small Business: 10 Tips For An Effective Online StoreE-Commerce for Small Business: 10 Tips For An Effective Online StoreE-Commerce for Small Business: 10 Tips For An Effective Online Store It's not surprising that modern consumers are opting to purchase goods and services on the internet. Consumers can shop from the comfort of their home, compare prices, and forgo the dread of dealing with pesky salesmen. With ecommerce sales expected to reach $173 billion in 2010, it's important for small business to have an effective ecommerce site if they wish to tap into the marketplace. For small businesses, a good product or service is not enough to be successful in the online marketplace. Since the internet is full of scammers and phony banner ads, consumers have become increasingly critical about the companies they do business with online. To have a site that sells, there are a few things to take into account. When purchasing online, users want a site with easy navigation, security, and a convenient checkout process. Here are 10 tips to help you on your ecommerce venture: Core Values. People not only buy your product, they also buy your company. Clearly defined values help potential customers identify your company's goals and philosophies, helping to build trust and credibility. These values help differentiate your company from its competition, a crucial component to a successful ecommerce strategy. Provide visitors with different ways to find your product. The best ecommerce sites give users many different ways to find a product. Suggestions of other similar or popular products are useful in the decision making process as well as reviews to see what other customers are thinking. Consumers often browse products without knowing exactly what it is that they want, so giving them a multitude of options for searching and finding products will help them make the choice when it comes time to check out. You can never have enough detail. Since consumers won't physically experience your service or product until they purchase it, pictures and product detail are wholly important to your ecommerce site. Your goal should be to provide enough detail for them to imagine owning the product. Be very descriptive with every product or service. Provide a summary for people who might not be interested in reading all of the technical details. Pictures are indispensable. Sites with large, vivid pictures and many views are eminently more successful than those that provide fewer visual details. Make use of Facebook and other social media. Over 1/3rd of the U.S. has joined some form of social media- Twitter, Facebook, or LinkedIn, for example. From these sites, you can drive relevant and interested leads to your site. You can post deals, new products, and industry news to devoted fans. This will also allow fans and returning customers to stay up-to-date on your business and participate in a larger discussion, while showcasing your brand to prospective customers. Accessibility. Your site should provide a uniform user experience, regardless of web browser, operating system, or user disability. Making sure that every piece of functionality and design on your site works regardless of the user's platform will ensure that everyone has access to your site. Creative Design. Design can help to set you apart from the crowd. It's vital to establish the uniqueness of your brand on the internet. Since competition can sometimes be very intense, a run-of-the-mill ecommerce site is likely to be bland and encourage shoppers to look elsewhere. Usability. Creative design is important to establish your company's brand, but awkward placement of user features can assure the visitor will be annoyed into abandoning their experience on your site. The effect is analogous to physical stores- some are likely have the same products as another down the street, but some are easier to navigate, feature better lighting, and friendlier employees. Despite the similar products offered, the store offering a more positive shopping experience will thrive. Check out process. This should be as easy as swiping your card at the local supermarket. If at all possible, avoid forcing your customers to register before checking out. This puts another barrier between the consumer and your product or service, and consequently, the consumer and the purchase. Make checkout seem as easy as purchasing a pack of gum at the local convenience store. Services such as PayPal and Google Checkout are considered best-in-class providers for streamlining the purchase process- minimizing the time spent at checkout. Security. With consumers highly aware of faulty deals, identity theft, and scamming online, people want to know their financial information is safe before submitting it. You'll need to acquire a solution that ensures secure data transfer, or you'll lose customers who are cautious with their information. SSL (Secure Socket Layer) encryption creates secure connections for the transport of personal and financial data, and is relatively inexpensive to install and maintain. You can also implement external shopping carts such as PayPal and Google Checkout, allowing them to deal with the transaction as an intermediary. This way, you never have to deal with the financial data and the customer feels his financial information is safe. Customer service.  Throughout the purchasing process, knowing that someone can be reached for help is reassuring to a customer on the verge of purchasing. A customer should have the option of reaching a person at any point before and after the sale. An exceptional ecommerce site will have multiple ways to reach the company, such as a contact form submission, live support chat feature, email and a phone number for those who just want to talk to a person.   Until next time - David Mason   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>     social media marketing,Small Business TipsMatt Nortonmattnorton@oneclickdirect.comhttps://www.oneclickdirect.com/catalog/index.phpYou make some very interesting and excellent points. A eCommerce's sites entire existence and profit rests on the customer, and visitor. Without making it easy for them to shop, the end result is failure. Security, which you also touched on is also VERY important. The moment you click the "check out" button, make sure their is a HTTPs:// located at the top. Great article Dave! 0Windows Phone 7: Bridging the Gaps Where Apple Cannot?Windows Phone 7: Bridging the Gaps Where Apple Cannot?Windows Phone 7: Bridging the Gaps Where Apple Cannot? For years, Apple, Google and Research In Motion (RIM) have been the main competitors in the smart phone market.  However, many smart phone users have felt that all three of these options have  failed to targeting the needs of business users.  Multiple third-party applications are needed to make these smart phones behave and work well with desktop computers. Now, Microsoft has launched a full-scale attack on the smart phone market with the upcoming release of their Windows 7 phone.  As Microsoft tries to take over another aspect of the technological world, many are optimistic about the business productivity Windows offers Microsoft is really tackling the business app demand for smart phones and already has many business types salivating with the PowerPoint presentation capabilities.  The Windows phone 7 allows users to receive PowerPoint presentations via email, and view them just as they look on their computers.  For enterprise users on the go, the phone also allows for PowerPoint to connect with projectors control presentations from the phone. For many on the go users who want to receive their Microsoft Outlook mail on their phone, Windows phone 7 is the solution.  Presentations of the phone have shown the similarity between outlook on the phone and computer, and the user interface on the phone even has some added perks like the "I'll be late" button for scheduling conflicts. The next few months will be interesting to watch as Microsoft enters the smart phone market as a main competitor.  While late to the party, it seems like Microsoft has assimilated the best aspects of all the main smart phone competitors and bridged the gaps with their Windows phone 7.  It has a sharp, fun interface and the kind of business appeal that may just knock Apple off its pedestal.  Will the smart phone "Big Three" become the smart phone "Big Four," or does Microsoft have a dud on their hands? Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business IT,IT News,Mobile EnterpriseTrayinfo@turntablemat.comhttp://www.laptopcoolingtray.comAnother good post....will be back for more!Latriceinfo@anorakjackets.comhttp://www.cheekrest.comAnother good post....will be back for more!0Surviving the Work DeskSurviving the Work DeskSurviving the Work Desk It's might be a familiar scenario: your fingers and back hurt, fatigue has settled in and the person next to you is playing music without headphones.  You feel like you have been sitting at your desk for weeks, but realize you still have six hours left of the work day.  Even the mosst productive workers can struggle to make it through a day in the office. Implementing some positive desk rituals may save your sanity (and your health).  Try to avoid drowning your body with caffeine.  Coffee or soda may help you stay awake, but actually causes your body more stress than needed.  Caffeine also causes your body to become dehydrated.  Drinking plenty of water helps you stay awake and hydrated.  Keeping a bottle of water next to you at your desk will help you meet your daily requirements and stay alert in the process. Separate yourself from the cubicle.  Try to get into the habit of stepping away from the desk and stretching out for a few moments.  Refilling your water bottle is a great way to stretch your limbs, and take a mental break from the computer.  If you cannot get away from the desk, try to look at a painting on the wall, and stretch out your arms. Maintain proper hygiene.  Washing your hands after you visit restroom and avoiding sick coworkers will help your overall health.  As you know, being sick and sitting at the computer makes your day drag on that much longer.  If you do not have quick access to a sink, be sure to invest in some hand sanitizer.  Keyboards, telephones and other office equipment are breeding grounds for germs, be sure to sanitize your hands after every contact.  If you have a cough, cough into your shoulder.  Far too many people cough into their hands, (or nothing at all) which spreads germs like wild fire.  Be conscientious of other people's health too. Use those saved vacation days.  Stress destroys your immune system, causing you to get sick more frequently.  A good way to combat that stress is to use your much deserved vacation time every now and then.  If you create an extended weekend for yourself, be sure to leave your work at the workplace.  Bringing your work home with you will add to your stress, and no one wants to be uncomfortable in their own home.  The number of people working in office settings continues to grow.  Try to remember you have a life outside the office and you will survive your drawn out work day.  Being productive in keeping your space clean, sanitized and staying hydrated will help you get through your day with fewer rigors.  Try to take a mental and physical break from your desk by walking around or stretching those limbs.  Remember, you are in control of your comfort.  Start exercising that control.   Until next time - Bryan Anderson Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business Tips0Social Media: Knowing When to Use for Business or PleasureSocial Media: Knowing When to Use for Business or PleasureSocial Media: Knowing When to Use for Business or Pleasure <div style="float:left;"><img src="/media/84693/social_media_comparison_200x200.jpg" width="200" height="200" alt="social_media_comparison.png"/></div> Social media has united work and personal life- for better or for worse. Applications and websites have been integrated into the business world, but often users are too late to adjust their habits. Learning to manage your business and private "face" is necessary as social media's ubiquity grows. Here are a few tips to help smooth out the learning curve: Incriminating Updates Many people do not have their profiles set to private, and even the ones that do are "friends" with some of their work colleagues and supervisors.  If you fit into that category, try to avoid posting your personal attitudes and beliefs about the company you work for, or your leisure time updates.  Writing about how inebriated you are is not professional, and it will be a sure fire way to losing credibility and respect at the work place.  Avoid Personal Use of Social Networking Sites at Work Just as your social life resents intrustion from work, it's often the case that employers resent non-work use of social networking sites. Abstain from logging on at work.  With employers focusing on productivity from every employee, bringing your personal life into the workday can put your job security at risk. Keep Company Information Private If you enjoy and respect the place you currently work at, do not by any means post updates about a possible changes in the business. Many companies require employees sign a company privacy policy, which especially applies to leaking information to the public. Social media encourages users to share- but beware the perils of oversharing. Most Importantly, Use Common Sense Despite the perils of the two worlds combining, personal and business uses for social media can coexist. Many sites have integrated privacy settings to balance the competing "faces" one presents to the world. Tweak these to your needs, but understand there are no promises of total privacy. Until next time - Bryan Anderson Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business TipsIT Consultantleightonmarie16@yahoo.comhttp://www.oriium.com.au/Thanks for sharing! this will help me strategize for my small business at home.-10 Last year, business owner Paige Darden stumbled upon an employee's MySpace profile saying this person was planning a two-hour lunch because her boss was out of the office. Concerned about her small firm's reputation, which was identified as the writer's employer, Ms. Darden says she began occasionally checking the profile. While most subsequent posts seemed like harmless venting, she says the employee eventually crossed the line by threatening a    0Hackers, Wiretaps and Malware: Digital Security and YouHackers, Wiretaps and Malware: Digital Security and YouHackers, Wiretaps and Malware: Digital Security and You Your windows are locked.  The doors are dead-bolted and your security systems are set.  You sleep easy knowing you are well guarded against physical danger.  But how secure are your phone and computer, which contain so much of your personal digital information?  Digital security can be overlooked and tossed aside despite the very real consequences.  Digital technology is constantly evolving, as are the ways criminals try to access your information. For all technology users, viruses and threats are nothing new to panic about. Read articles on how to best protect  privacy on the internet and avoid viruses.  Protective software and encrypted messages on your phone and email are often provided to users without even requesting it.  More than likely, the average user is safe as long as personal information is withheld from suspicious websites and emails.  But things are always changing in the digital world.  There are engineers developing malware that can attack industrial computer systems from across the globe.  Complicating matters, the U.S. Government is also pressing for new legislation allowing them better access to wiretap digital communication devices.  Staying aware of current issues such as these will help you make informed decisions on what technology to invest in for you and your business. Law enforcement and national security officials are working on getting legislation passed that would allow easier means of wiretapping digital communications.  Increasingly, security officials feel as though they are "in the dark" as more and more criminals and terrorists have converted to using digital communications.  Digital communications are much more difficult to wiretap, especially with encrypted communications and peer-to-peer communications software like Skype.  The proposed legislation would demand software and computer engineers to write code that would allow easier access for wiretapping, including a way to collect and unscramble the encrypted messages. Check this recent New York Times article for <a rel="nofollow" href="http://www.nytimes.com/2010/09/27/us/27wiretap.html?pagewanted=1&_r=1&ref=technology"> more information</a>. Even if you are not concerned about Big Brother, it's easy to see why the proposed legislation has brought considerable criticism from the technological community. Many believe if systems are built to allow the government to collect and unscramble encrypted messages, it would make people's personal information more accessible to hackers and malicious code writers.  Many also fear the legislation could add another hurdle to technological innovation and cause current successful technological designs to be vulnerable.  Whether or not such legislation is effective, measures need to be made to protect our digital interests.  Our physical security is increasingly managed by technological means, with everything from military bases to nuclear power plants operated by network-connected computers.  As technology and malware continue to grow in sophistication, staying aware and alert may help you and your company stay protected.  If you are uncertain of your digital security, contact an IT professional for an assessment. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>     security0Search Engines or Directories? Two Sides of the Same CoinSearch Engines or Directories? Two Sides of the Same CoinSearch Engines or Directories? Two Sides of the Same Coin Google set a new bar for search engine performance recently with the release of Google Instant, which provides real-time search capabilities for the astronomical amount of users that visit their site daily. The search results change with each letter you type, which can lead to a feeling of information overload. What other options are there? Many web surfers prefer to stay in the "human-curated" web of directory sites like Yelp that allow you to read reviews by real people.  A recent startup called <a rel="nofollow" href="http://www.findthebest.com/">FindTheBest</a> puts a spin on this idea by allowing users to compare and contrast just about everything.  The site allows users control over their search without suggesting a plethora of alternatives as you type.  FindTheBest lets you pick a topic, compare the results, and decide what suits you best.  If you are looking for information on colleges, FindTheBest provides you with compare and contrast data in a clean spreadsheet layout.  Ever gotten in a dispute over the highest grossing film of all time?  Skip the dispute; you now have access to accurate data within a matter of seconds. You may wonder if you should use a search engine or a directory site. Both search engines and the human-curated web are here to stay. Knowing how to use them, and how they can best help your business, is an important part of establishing an online presence. Keep in mind, an organic search like Google uses an algorithm to provide you with results. A directory site and its content are edited and updated by humans, presenting a very different kind of bias. If you are a small business, it may help your search engine results by registering with directory sites like FindTheBest.  Most are free to register and are a great way to build an online presence.  If you offer a solid business with great customer service, your clients want to share, comment, and add to the information of your company online.  Directory sites empower you to have more control over being found on the web beyond your own website. The way people do research and make decisions is always changing, but the effort to stay current with trends can really help you and your business.  If you run a small business, know what tools are out there to help your company get the recognition it deserves.  Having your company listed in directory sites and updating your social media pages are great ways to link back to your company site (and a great way for you to climb the rank in search engines).  Utilize the power at your fingertips, and be proactive with your site.  Get out there and let your audience find you.  They are looking. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Internet News,Small Business Tips0Small Business Jobs Act: Will It Help?Small Business Jobs Act: Will It Help?Small Business Jobs Act: Will It Help? The U.S. Senate heavily debated the Small Business Jobs Act since returning from their month-long break.  The bill was passed by the senate yesterday with the help of two republicans who voted for it.  The bill will be sent back to the House, where it will likely be accepted, and then sent to the President's desk for his approval.  The purpose of the bill is to promote growth for small businesses, allowing them to expand and hire new employees.  Will this bill help the U.S. small businesses get back on the road to success? Small businesses have been the backbone of America, and are responsible for creating 2/3 of new jobs in the past and present.  The bill will give small businesses $12 billion in tax cuts, create 500,000 new jobs, and promote small business lending from banks.  The <a rel="nofollow" href="http://www.whitehouse.gov/blog/2010/09/03/small-business-jobs-bill-no-itty-bitty-thing"> White House</a> has been very optimistic towards the bill, detailing an account of how a small business has prospered because of a Small Business Administration loan awarded to them.  Many small business organizations such as the American Sustainable Business Council and the Small Business Majority also support the bill along with many small business owners throughout the nation.  People on the left and right of the political spectrum can agree action needs to be taken to help the small businesses survive and grow. In addition to full Democratic support, two republican senators, George Voinovich (R-Ohio) and George LeMieux (R-Fla.), were the key ingredients in getting the bill passed in the senate after months of it being debated from both sides.  Voinovich realizes the importance of seeing the economy improve and stated "I felt we could no longer wait to pass this legislation. We needed to do something now to help the economy get going."  It's no surprise to anyone that, for several years now, the economy has been struggling.  Big corporations have not helped in the creation new jobs, as much of the time they continue to outsource their workforce to foreign countries while cutting employment on the home front.  Increased pressure has fallen on small businesses to keep their workers on staff and keep their manufacturing efforts on American soil.  This bill is designed to give the small businesses tax breaks and provide the "kick-start" they have been in dire need of, but some worry that it does not do enough. One thing is certain; we want the economy to improve.  We want small businesses to prosper and be able to compete in this economy.  The proposed bill sounds like a way to provide a modicum of support and give them a fighting chance. Skeptics and optimists will continue to make predictions, but sitting idly will unlikely fix the situation, and hopefully we can see improvements in the economic status soon.  We are interested in the outcome. Are you?. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business News0Why Does My Business Website Not Generate New Business?Why Does My Business Website Not Generate New Business?Why Does My Business Website Not Generate New Business? The economy is bad, and has been for a while.  You are trying to make your business survive and generate new customers/clients, but cannot seem to effectively hit your goal.  You wonder what you are doing wrong, if anything.  Have you checked your website recently?  Have you ever asked your client base how they feel about your site?  If the overall design of your site was poorly done, it could deter your target audience from contacting you.  Instilling a sense of professionalism and trust in prospective clients is crucial in order for them to contact you.  Having a professionally designed website will deliver confidence and trust in your target audience, and is one of the best marketing tools out there in today's technological society.  It is probable you have typed keywords in your favorite search engine for a local restaurant or weekend getaway.  When you are browsing through the list of sites and stumble across the poorly designed sites, you instantly think, "I would never go to this place; the site is cheesy, and cluttered with awful animated gifs and Flash animations."  When you visit a professionally designed site, you trust it, and it promotes the desire to explore it.  See this example of a restaurant website <a rel="nofollow" href="http://fourtoronto.com/">creating intrigue with good design</a>.  You may have seen commercials for companies offering stock template websites for a cheap price; some will even include your domain name and hosting.  The companies promise you can build the site yourself-all you have to do is drag and drop images into the template, and magically you have a professional looking site.  Unfo<a id="_GoBack" name="_GoBack"></a>rtunately the sites created tend to all look the same and lack the professional touch that instills trust in a visitor.  Professional web design does not need to break the bank. You can surely find a professional that will work with you one-on-one and meet and exceed your expectations at an affordable price.  <a href="/web-design.aspx">They are out there, give them a chance</a>.  Try to make a list of desired design aspects before meeting your designer.  Knowing your target audience is crucial, and being able to explain that to your designer is imperative.  Know what actions you want your target audience to make while viewing your site.  The point of having a site is to spark an interest in your business and to convince your viewers to do business with you. Rather than telling your designer "make me a cool website," give examples of sites you like and don't like, and discuss a desired color scheme. Keep in contact with your designer, ask them to update you with what they have, and keep an open mind to their suggestions.  Remember that you hired them for their creative skills.  Let them flex that creative muscle to really intrigue your audience.  Once you have a new, fresh site, your business will have a professional, more trustworthy "face" that prospective clients will extend an interest in.  Keep in mind, building trust with prospective clients is necessary.  A nicely designed website is a great way to build and gain that trust.  You do not have to spend a fortune to find an exceptional design professional.  Develop a good relationship with your designer and always try to get feedback from your viewers and current clients about your company's site.  Keep your site maintained and up-to-date with current standards.  Technology constantly evolves, and your site should too. Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Small Business Tips,Small Business Marketing0Apple’s Validity: The iPad and Your BusinessApple’s Validity: The iPad and Your BusinessApple’s Validity: The iPad and Your Business Chances are you have seen (and probably wanted to touch) Apple's new toy.  If you have been following Switchfast, you know we even gave one away as a prize. The iPad looks sleek, high tech, and incredibly interactive; but is it sensible for your business?  As always, evaluating the pros and cons for your business needs are necessary to reach an informed decision. <h2>The Pros</h2> Apple's iPad is incredibly lightweight and interactive allowing your business and its employees access to a plethora of information, all at their fingertips.   Recall how cool it was when the iPod Touch came out, and everyone was thinking "it would be amazing if the screen was bigger."  Well, the screen is much larger, crisp and vivid.  The size of the iPad allows your employees battling with their email and electronic communications on their small phones a digital oasis for their fingers.  Internet service for the iPad is a $30 no-contract unlimited data plan on a 3G network.  When comparing a netbook to the iPad, the netbook looks like last generation's technology.  The wireless plans offered for a netbook can be pricey, and much of the time, have limited data transfer.  The iPad allows the user to rotate the screen from "landscape" mode to "portrait" mode, depending on the user's preference, and can deliver sleek presentation capabilities that will engage your prospective clients.  Your important files and folders can be stored with ease on the iPad's operating system, and allows your business to be more environmentally friendly by cutting your paper demands.  Thousands of applications can be run from the iPad, including the vast majority of the iPhone and iPod touch apps.  A great starter application for your business iPad is the iWork application.  It has programs such as Keynote, which is a great presentation software program.  It is like Microsoft's PowerPoint, but leans more on the side of interactivity to create more engaging presentations.  If you are in the architecture business the iPad is a must have.  You can save your plans and sketches on your iPad and be able to present them to your clients on the go or in the field.  You can find even more information about iPad business apps, <a href="http://blog.limeexchange.com/2010/04/14/7-business-applications-for-ipad-users/"> just a click away</a>. <h2>The Cons</h2> As with every form of new technology, there are setbacks.  One of the largest issues with the iPad is that the device does not have USB ports. This makes it very difficult to perform quick, large file transfer, such as your coworkers video presentation, or graphic design files.  Printing for some is also unfavorable.  Having to use WiFi or <a href="http://www.pcmag.com/article2/0,2817,2362451,00.asp">link your files back to your PC or Mac</a> to print has turned many consumers away from the iPad.  Third party application developers have been trying to develop a successful printing app, but the market is still open for a top notch solution.  Some users find issue that the iPad's battery is sealed inside and cannot be replaced, making it questionable how long your device may last you before sending it away for repairs. The iPad's reliability in the business world is still being felt out, but other issues with the device can be seen at <a href="http://thenextweb.com/apple/2010/04/01/neat-complete-list-positives-negatives-ipad-handson-reviews/"> thenextweb.com</a>.   <h2>You Decide</h2> Being an early adopter can be fun, and, depending on your business, may give you a tech advantage, but there are other ways to experience and try the iPad. Go to your local tech store and play around with one, or talk to an Apple representative about new features being offered. Encourage your employees to look at what the device has to offer and ask them to share their opinions with you.  If you have any colleagues or friends that have an iPad, ask for their personal opinion about the device, and what they would like to see different with it.  You can always go to <a href="http://www.apple.com/ipad/">Apple's website</a> and look at a complete list of its specs and what it can do for your business.  Ask questions and be informed about your next technology purchase, you may just find yourself very pleased with your patience.   Until next time - Bryan Anderson   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> <a href="/outsourced-marketing-for-small-business.aspx.aspx" title="Outsourced Marketing Services">Outsourced Marketing Services</a>   Hardware,Mobile Enterprise05 Ways to Branch Out Your Small Business, One Link at a Time5 Ways to Branch Out Your Small Business, One Link at a Time5 Ways to Branch Out Your Small Business, One Link at a Time In the world of search engine optimization, the studies on link building, content creation, and search engine competition are plentiful. Any given "SEO expert" will have a distinct background that supports his or her confidence in the field of search engine marketing. More businesses are turning to the internet for customer leads, which makes search engine rank a hot commodity and the importance of links an <a rel="nofollow" href="http://www.wordyard.com/2010/08/30/in-defense-of-links-part-one-nick-carr-hypertext-and-delinkification/" target="_blank">interesting discussion</a>. Small businesses benefit from a strategic search engine optimization plan. Even with an organic plan, SEO is an ongoing process - one which benefits from an exceptional networking effort. Think of building links like handing out your business card - the more people that have your business card, the more likely they will recall your name or business in regards to what you offered or discussed. A link works similarly in that it provides any user one-click access to your small business website. Jennifer Van Iderstyne over at SearchEngineWatch.com wrote an article about <a rel="nofollow" href="http://searchenginewatch.com/3641283" target="_blank">link building "relevance"</a>. Here are 5 ways to help your SEO effort with some "relevant" ways to branch out: Retain a genuine online reputation (as an individual). Of course, the first place to look to help spread your website's links would be the internet. Besides the direct SEO efforts, your online activity can affect how other businesses (and individuals) view your company. Getting involved in LinkedIn groups or Facebook business events can be great for building an online "association of connections". Link exchanges can pop up from any of these relationships, as the small business community is a strong-knit group and supports their own kind. Make sure to portray yourself online as you would in real life - this translates into honesty and confidence. Participate in and take advantage of conferences. Small businesses now develop web presences, but that doesn't mean they are solely online. Meeting up with industry professionals and upcoming start-ups can really boost your company's image while growing your professional network. Again, exchanging business cards can lead to a link exchange somewhere down the road. Ask your clients/customers to show their support. Your consumers are the reason you exist and grow - if you are not showing your gratitude, they won't show their support. Users are generally happy and willing to share with their network or circle a hardworking, honest company that provides quality work and excellent results. In some cases, referrals from current clients may be all you need to retain a steady growth. Meet your neighboring companies and other local businesses. Get off the computer and look around you! You'll be surprised to find a massive amount of small business startups that may or may not help you get through your daily routine. Geographic community support is another important and overlooked philosophy as most businesses rely heavily on internet interactions. Never forget the power of a handshake and a conversation. Network with (gasp!) competitors. You may be business enemies but no one else in the world will have more in common with you than the company going through a similar business experience. Aside from talking statistics and secrets, conversations with direct or indirect competitors can spark heated debates and even innovation. While you may not get the link support from competitors, you will have a better understanding of the industry and a fresh view on how to approach your user base.     Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips0Top Technology Companies Leaving Over 20% of Vulnerabilities UnpatchedTop Technology Companies Leaving Over 20% of Vulnerabilities UnpatchedTop Technology Companies Leaving Over 20% of Vulnerabilities Unpatched One of the most important characteristics of any technology provider is quality protection, including secure data preservation and defense against the most malicious content out there. We <a href="/switchfast-blog/2010/6/29/beware-and-recognize-phishing-and-virus-attempts!.aspx" target="_blank">find some attempts ourselves</a> of cybercriminals attempting to infect personal devices with a virus. While knowledge can save your small business from a technological nightmare, we depend on the product creators to update systems with the best available protection. According to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/082610-unpatched-vulnerabilities.html?hpg1=bn" target="_blank">article from Networkworld.com</a>, IBM conducted a study that showed an average of 55% of software vulnerabilities went unpatched by vendors after being disclosed. This was a touch up from 52% the year before. Here is a list of the top 5 vendors with unpatched vulnerabilities based on disclosed holes (the number indicates the percentage of known vulnerabilities left unpatched): 1.       Sun - 24% 2.       Microsoft - 23.2% 3.       Mozilla - 21.3% 4.       Apple - 12.9% 5.       IBM - 10.3% Other notables include 8.6% for Google and only 2.9% for Adobe, a company whose Flash and Reader applications receive plenty of attention in the media in regards to security concerns. Here are some more important points from the study: <ul class="unIndentedList"> <li>As of June, spam is at an all time high - Look for an increase in phishing attacks over the next couple of months.</li> <li>Number of vulnerabilities increased from 12,211 to 16,607 for first half of 2009 and first half of 2010, respectively.</li> <li>For 2009, Microsoft led the way for unpatched vulnerabilities at 15.8%. Only halfway through 2010, and three companies are easily eclipsing that number (Sun, Mozilla, and Microsoft again).</li> <li>More than half of all vulnerabilities are attributed to web applications vulnerabilities</li> </ul> With the rise in vulnerabilities and increasing frequency of exploits, large vendors are having difficulties keeping up on the security front. The upward trend in unpatched vulnerabilities is frightening for small businesses as some have found comfort and reliability in cloud computing. Cybersecurity has become a major concern for companies of all sizes - make sure to update your computers with the latest patches and demand the best protection from cybercriminals.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News04 Ways Small Business Can Utilize Google Realtime Search4 Ways Small Business Can Utilize Google Realtime Search4 Ways Small Business Can Utilize Google Realtime Search Google has updated its search engine with a new capability-real-time search. Officially named "<a rel="nofollow" href="http://searchengineland.com/google-realtime-search-49393" target="_blank">Google Realtime Search</a>," the company opted to nix the hyphen in 'real-time' for a cleaner look and smoother read.  And thus, the birth of a new search era is upon us-or not. Real-time search makes sense-the movement to social media coupled with the desire (or borderline need) for updates, news, and statuses immediately call for a means to discovering content happening in present-time. Social media sites like Facebook and Twitter have adopted the feature of "auto-updating" or "real-time news feeds" and users have enjoyed the access to immediate content. As Google does, adding features and usability to its search page works to benefit the end user. In this case, some critics have posed the question: Will non-techies use it? As <a rel="nofollow" href="http://www.zdnet.com/blog/btl/google-launches-realtime-search-will-non-techies-use-it/38492" target="_blank">ZDNet.com points out</a>, "Google has a twist on social media that plays to its strength-search." Real-time search may take some time for mass adoption, but as a small business owner there are a few benefits to utilizing this nifty feature. Here are 4 ways to use Google Realtime Search to market and build your online presence: Provide top notch customer service. People turn to the internet to discuss their experiences-good or bad-with products, services, and brands. Using real-time services will allow you to find a highly-discussed problem with your product or requests for service improvement. Every customer's opinion is highly valuable. Address each negative issue with professionalism-catching a problem early through real-time search could save you a good amount of time and resources. Evaluate your social media presence. It's a relatively new playing field, but small businesses have certainly launched some innovating and engaging social media experiences. Real-time search will allow small businesses to see exactly how fast and where their social media activity is spreading. Keep in mind that the power of communities drive referral rates through the roof - social media is a good platform to connect with like-minded people and market your small business simultaneously. Monitor your brand reputation. Keeping up with the conversations can be a stressful duty, but knowing where your small business brand is living, breathing, and moving can help you adjust your marketing to the right niche community. One negative experience can spawn a lot of banter among the general online community. Aim to have every consumer-brand interaction worthy of positive reiteration. Utilize the "Nearby" function to localize your query. By default, Google assumes your query location aligns with your IP address. This will not hold true for small businesses that target other national locations. Narrowing your search using Custom Location can greatly affect the tone of the conversation and give your small business more insight on how geographic location affects your brand's image (or vice versa). Utilize urban, region, or other specific areas using Custom Location and focus on the difference in brand experience.   Until next time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO,Small Business Marketing0Microhoo a Year Later: Has the Alliance Changed the Industry?Microhoo a Year Later: Has the Alliance Changed the Industry?Microhoo a Year Later: Has the Search Alliance Changed the Industry? Back in July 2009, Microsoft and Yahoo made a pact to combine their search engine business. We covered <a href="/switchfast-blog/2009/7/29/microhoo-microsoft-and-yahoo-finally-agree-on-a-search-partnership.aspx" target="_blank">the implications of the merger</a> - while Yahoo benefits from using Bing's search power, many critics felt the mutual agreement favored Microsoft's side since the company was, in reality, inheriting Yahoo's market share. While the combination of Microsoft and Yahoo was still a far cry from Google's vice grip, it was a step in the direction of swaying advertisers and consumers away from the behemoth of search engines. Many consumers and online users begged the question: If Bing is powering Yahoo, why even consider using Yahoo? Microsoft claimed that <a href="/switchfast-blog/2009/6/4/can-microsoft%E2%80%99s-bing-threaten-google's-dynasty.aspx" target="_blank">search was "broken"</a> and by introducing an easier, attractive search experience they would ultimately reveal to consumers that an alternative way to search was available. While the <a href="/switchfast-blog/2010/8/17/bing-market-share-surges-one-year-after-formal-launch,-possibly-overtakes-yahoo.aspx" target="_blank">battle for second place wages</a>, Google's 60%+ market share seems like a difficult target for search companies. This will not deter Microsoft from taking on the search giant, as most expect the infamous software company to do. With Yahoo being powered by Bing, here are some things to expect from the search market over the next year: Google will adjust to a market rival. It's been a while since Google had any market competition. As Liane Cassavoy points out on <a href="http://www.pcworld.com/article/204096/rip_yahoo_search_why_im_not_shedding_a_tear.html?tk=hp_new" target="_blank">PCWorld.com</a>, Microsoft "suffered when they didn't have a rival spurring them on to bigger and better things." Granted, Google has gone on to diversify its products and services, but the search engine leader owes much of its success (and finances) to the growth and stabilization of search. Search engines will develop into distinct experiences. One answer to the aforementioned question (Why consider Yahoo?) is a matter of interface preference. Cassavoy explains that some users just prefer Yahoo's streamlined results page while others lean toward Bing's "direct-to-search" approach. Similar to AOL.com, Yahoo's home page can be customized with content before using any search function. In a sense, this targets a different search "user" while sites like Google and Bing concentrate on one-stop one-search page interfaces. Look for search page (or search apps) to develop specific and targeted experiences. More power in branding search engines. There was plenty of confusion when users read that "Yahoo is now using Bing" - but there's been no confusion in the marketing dollars Microsoft has put into ads for its new search product. Google may have set the stage (quite possibly coining the word "Google" to mean "search") but small startups are chomping at the bit for an opportunity to present their next "Google" idea. In a world where companies like Apple and Google target people instead of markets, look for search engines to follow this route. Mobile search will be a whole different playing field. It makes sense that most users familiar with Google products (and now Android OS smartphones) turn to Google to power their searches. However, mobile search and location-based services have been a priority for many small startups looking to break into the mobile market. Companies like Foursquare or Gowalla focus on providing a fun, personalized experience while providing marketable opportunities for location-specific companies. Google may have a first step with Google Maps, Google Goggles, and Google Navigation, but it won't be long before new users discover customized applications and services based on their activity and needs. The word "search" will merge with the definition of "locate". The word search has become synonymous with general or approximate exploration for answers. As mountains of data pour in via consumer interaction, businesses will utilize and implement targeted "location" engines in order to answer the "What's the answer" and "Where can I get it now" questions. The integration of social data will influence the "Is this a quality answer" question.   Until next time - Matthew Hymel   Internet News,Small Business SEO0Chicago among Top 5 Zip Codes for Entrepreneurial SuccessChicago among Top 5 Zip Codes for Entrepreneurial SuccessChicago among Top 5 Zip Codes for Entrepreneurial Success In the beginning, there was Silicon Valley - a nested California location where entrepreneurs flocked in order to follow their startup dreams. This area was a hub for the necessary resources required for up-and-coming tech companies, all confined within a beautiful geographic location. While the area still holds significant meaning to entrepreneurs looking to jumpstart their business ideas, potential small business owners have figured out alternative means in acquiring adequate resources, thus resulting in a diaspora of business startups. With New York and Silicon Valley occupying the coasts, the Midwest turns to its Windy Leader to produce exciting, innovating, and successful small businesses. Chicago is no stranger to <a href="/switchfast-blog/2010/6/25/hey-chicago,-you%E2%80%99re-the-next-silicon-valley.aspx" target="_blank">successful small business ventures</a> - just ask <a rel="nofollow" href="http://www.groupon.com/" target="_blank">Groupon</a> or <a rel="nofollow" href="http://www.threadless.com/" target="_blank">Threadless</a>. According to an <a rel="nofollow" href="http://www.fastcompany.com/article/why-you-should-start-a-company-in-chicago?page=0,1" target="_blank">article from Fastcompany.com</a>, one expert, Matt McCall, managing director at DFJ Portage, lists two traits that he believes typically describe the average Chicago entrepreneur: <ol> <li>Incredibly capital efficient - Compared to places like Silicon Valley, capital is harder to come by. As a result, "the way they run their businesses tends to be very capital efficient, very tight, very focused."</li> <li>Collaborative and cooperative - Chicago small businesses keep their eyes open for opportunities to improve their venture strategy; aware that other entrepreneurs are experiencing similar successes and failures along the way.</li> </ol> A write up from ReadWriteWeb.com points out more statistics in favor of <a rel="nofollow" href="http://www.readwriteweb.com/start/2010/02/never-mind-valley-chicago.php" target="_blank">Chicago being a startup-friendly ecosystem</a>. As the third largest city in the U.S., Chicago holds the highest U.S. population of any location not on an ocean coast. It reaffirms what Matt McCall speaks of: Chicago startups suffer from a lack of venture capital, a common difficulty for almost all startups. However, the Windy City has a "massive community of customers, a thriving technology economy, and increased investments in high-tech and medical companies," a major reason why the city is leading in the creation of technology jobs. With everything said, all of this information for "best startup location" has been based on media research and personal testimonies. The big question remains: Is there any scientific or data-driven method that points to the cities best representing and providing for startups? One variable considered in this conversation is '<a rel="nofollow" href="http://www.feld.com/wp/archives/2010/08/entrepreneurial-density.html" target="_blank">entrepreneurial density</a>', or the "highest per capita collection of entrepreneurs in the US," according to Brad Feld, a managing director at Foundry Group. Mr. Feld, a member of Boulder, Colorado's thriving entrepreneur community, felt that there may be some correlation in regards to ED and successful startup locations. No sooner than the idea was proposed, ex-Apple software engineer Pete Warden used data from Crunchbase to answer Mr. Feld's curiosity. The <a rel="nofollow" href="http://petewarden.typepad.com/searchbrowser/2010/08/the-top-10-zip-codes-for-startups.html" target="_blank">results</a>, although not a representative sample, signify a good first approximation, according to Mr. Warden. Using the total number of companies in a location and how much venture money they raised between them, Pete Warden came up with the top 10 zip codes based on amount raised per-person. Familiar to Chicago area entrepreneurs, 60606 came in 5th place, tallying $739 million total and $439,744 raised per person. Here are the top five zip codes:    CA 94104 - $629m total - $1,681,925 per person    CA 94304 - $2,822m total - $1,656,031 per person    CA 94105 - $972m total - $472,540 per person    MA 02142 - $1,013m total - $448,833 per person    IL 60606 - $739m total - $439,744 per person Again, while the approach may be "crude", it helps further the scientific process of using available data sets to confirm areas potentially beneficial to startups and small ventures. New venture ecosystems are critical in the beginning and growing processes of any small business as resources and knowledge readily available can make the difference in staying local or growing nationally. What are your thoughts on these numbers? What are your experiences with the entrepreneur community in Chicago? Is this an accurate depiction of the current outlook for Chicago ventures?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business010 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog10 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog10 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog The word "blog", short for "weblog," holds various meanings to online users. Individuals use this specific web format to talk about personal situations or document their life. Academic professionals use blogs to scribe and publicize certain thoughts, theories, or experiments they are working on. Celebrities find it easier to connect with their fans with social media and a blog. Internet culture has significantly shifted due to the explosion of personal, professional, and academic blogging. When it comes to enterprise, what benefits lie in wait for small businesses? Taking a new route for small enterprises can be risky, but sure can pay off. In fact, the adoption of blogs has already boosted <a href="/switchfast-blog/2010/8/9/small-businesses-get-55percent-more-traffic-with-a-blog.aspx" target="_blank">small business development</a> in the past year and continues at an upward trend. Whether you ask clients, employees, enthusiasts, or <a rel="nofollow" href="http://searchenginewatch.com/3641238" target="_blank">SEO specialists</a>, all these groups can give you a few reasons why your small business blog benefits them. Here are ten tips to remember when establishing a small business blog:   Start with a plan, a purpose, and a passion. Like any marketing effort, set goals and objectives, follow an established timeline, and proceed with intent. The purpose of the blog should reflect your small business intentions - Drawing traffic? Building a set of keywords? Reporting internal events? Documenting the company's success? The writer will have an easier time if he or she is passionate and educated about the subject matter. No matter the size of your audience, content is king. Writing for 10 or 10,000, your target audience thrives off new, relevant content. If you find certain news items relate to your small business, mention it and write about it, urging your readers to give their two cents. A successful, genuine blog should bring a proposed value to every blog post. Concentrate on specific keywords to build traffic. From an SEO standpoint, your blog will help your small business achieve front page status for certain keywords. Before brainstorming for blog ideas, have a few words in mind that you'd like to cover or include. This way, you can bring valuable content to the site while building search engine ranking. Experiment with different forms of media. For most small businesses, blogging may simply include writing a post or two a week. For those with more experience, try including pictures or video within blog posts (or include your own video or picture creations). This can spark the interest of more viewers and get returning visitors more engaged. Use a familiar, accessible platform. Wordpress and Blogger are common platforms that have helped the common internet user become a prolific blogging machine. For your small business blog, use a platform that fits the attitude and purpose. Choose an easy-to-use interface that permits the appropriate amount of accessibility. Post to social media and bookmarking websites. Sites like Digg, Reddit, or Delicious are great bookmarking sites to draw general traffic to your blog. Putting your content out there can greatly increase the chances of returning visitors. Also, your social media audience would love to hear what you have to blog about! Interact with similar bloggers. You won't be the only person going through occasional writer's block. Follow and support other online bloggers - get involved in their discussions and posts. Adding value to other sites can bring great things to your blog and small business site, as people will observe your interactions online. Respond to comments. You are writing for a specific audience... so if they take the time to make a comment or ask questions, make sure to respond promptly. Small businesses have the opportunity to address problems on a personal level and should utilize every way possible to stay connected with their past, current, and potential consumers. Monitor where your material is being found or discussed. Internet users talk... and not always in a convenient spot for your small business. Using tools like Google Analytics can help a small business monitor any conversations away from their site. Twitter and Facebook are also important platforms to take a look at when considering small business reputation and content following. Add your own touch to the blog-make it unique. You probably have favorite and least favorite blogs-what does your small business blog bring to the table that others don't? Is it the content, the design, the discussion? Give your readers (and potential customers) incentive to talk or spread the word about your company and its blog.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips0Small Business Strategy: Utilizing Location-Based Mobile ServicesSmall Business Strategy: Utilizing Location-Based Mobile ServicesSmall Business Strategy: Utilizing Location-Based Mobile Services It's one approach to build a strategic website-it's another to play an active role in the emerging mobile location-aware service market. As any business can point out, mobile users are glued to their respective devices for plenty of important tasks-communication, moderation, and regulation. The idea of "local" has taken off over the last couple years. The internet may highlight every corner of the world, but users want relative, immediate choices and in this case the options and deals of near-by companies. The solution combines the surge of social media and the desire to connect with local properties. Are these local "properties" ready for the potential shift in marketing power? Online marketing can be a complex project depending on what aspect a business wants to tackle - search engine optimization, social media optimization, search engine marketing, or other potential services to grow a thriving small business. When it comes to these strategies, each business caters their plan to a certain "radius," or how far and how many people they are expected to reach. In return, a certain percentage will react and an even smaller percentage will respond or engage. Through data and analytics, small businesses can monitor their investment in online marketing. Adding a social feature complicates the marketing scene for two reasons. The first is the power of word of mouth, a variable still heavily considered by small businesses but undoubtedly difficult to measure and plan. Social media has brought "consumer engagement" and "consumer criticism" to a new level - websites like Yelp and Google Maps have helped build a location-based business reputation (good or bad) while attracting potential leads for future transactions. Previously, this consumer behavior was primarily found among the techno-educated crowd. This will not be the case with the arrival of Facebook Places. According to a write-up from <a rel="nofollow" href="http://www.networkworld.com/news/2010/081910-facebook-places-service-adds-location-based.html?hpg1=bn" target="_blank">NetworkWorld.com</a>, Facebook Places is designed to do three things:                 1. Help people share where they are in a social way                 2. See which friends are nearby                 3. Discover nearby places and new places through friends' profiles From a small business perspective, that third bullet point should excite marketers. Aside from taking on companies like LinkedIn and Quora with Facebook Questions (and maybe grabbing the attention of <a rel="nofollow" href="http://mashable.com/2010/08/22/facebook-questions-small-biz/" target="_blank">small business lead generation</a> departments), Facebook Places will compete against established market competitors like Foursquare, Gowalla, and Google Places. All these services have targeted and refined a consumer-location service that allows potential customers to reach small businesses otherwise overshadowed by big company brands based on their current location. With small ventures already offering similar services, why is Facebook Places relevant? We've <a href="/switchfast-blog/2010/7/22/500-million-reasons-small-businesses-should-join-facebook.aspx" target="_blank">pointed it out in the past</a>, but we'll say it again - the amount of users now 'aware' of location-based services will significantly increase. As proof, Foursquare saw a <a rel="nofollow" href="http://www.readwriteweb.com/archives/foursquare_reports_record_signups_in_the_wake_of_f.php" target="_blank">spike in sign-ups</a> the day that Facebook Places, its competitor, officially launched. The problem didn't seem to be interest but instead access - the general mobile user avoids signing up for multiple applications and prefers monitoring all their activity in one platform. In this case, Facebook has taken over the "mayor" of internet places and has set the table for location-based services to take off, whether through their own product or its competitors. How will small business marketing strategies adjust to take advantage of this evolving service? Here are some tips on what you can do to promote your small business efficiently and hopefully cost-effectively: Get your business in the location-based service spotlight - now. If there's ever been a time for small businesses to take a leap into social media marketing, now appears to be better than ever. Social media has evolved from a consumer-driven platform to a business analytics tool. Reaching out to potential customers for a relatively cheap cost is a golden opportunity for small business marketers, especially considering the amount of stress being put on "location-based" services - a promising attribute that allows small businesses to compete against brand-name products and services. Offer your current discounts and deals to the mobile audience. Most of the users accessing Facebook Places or other location-based services won't have any idea who you are. You don't have to go over-the-top to draw their attention - put your current offers out there and see what happens. Offering free products or services doesn't always work and in some ways can cost you. Getting involved with services like Groupon can <a rel="nofollow" href="http://www.zdnet.com/blog/btl/groupons-11-million-gap-day-a-business-winner-or-loser/38259" target="_blank">increase your market reach</a> and establish your local business in another arena. Local search will witness a fundamental shift. In addition to searching and finding products that you want or need, the process of integrating your social opinions and criticism with that of your "internet" circle will drive different search results. For example, searching for a local place for coffee in a big city can be overwhelming. However, upon searching, you discover that a couple of your friends have made positive comments about a certain coffee shop close to you. This reliance on personal and trustworthy experience will drive location-based searches and search engines as a whole. Reward your "mayor" and they will reward your business. Once you've got your small business all the way in the water, you'll have the ability to identify your most loyal users, aptly named "<a rel="nofollow" href="http://www.bnet.com/blog/smb/foursquare-does-your-business-really-need-a-mayor/1917" target="_blank">Mayor</a>" by the popular application Foursquare. The easiest way to promote your presence through mobile marketing is to reward your biggest users and let their voice spread the good news. Give exclusive deals to your top user (or users) and let the social media wheel churn, producing more local results for your small business.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business Tips,Mobile Enterprise0A Balancing Act: Website Designs Fit for Search Engines & UsersA Balancing Act: Website Designs Fit for Search Engines & UsersA Balancing Act: Website Designs Fit for Search Engines & Users Every small business comes to a point in their growth where they must consider an online path. For some, this may come sooner than later, but the growth of internet users has pushed more small business ventures into the digital realm. Unfortunately, not all small business owners understand the process of e-commerce and website development. Underneath the complicated Flash websites or the ad-infested landing pages, there needs to be a focus on getting found and getting repeat visits. Search-engines help small business sites get found. Creating a website doesn't entitle you to a barrage of immediate visitors (unless you're a well-established physical brand). For the most part, you'll need to market your site, usually in tandem with your physical marketing efforts. People are now using the internet as another source of contact, which means at any time they could interact with your product or service offerings. The world is currently going through a broad "Search Era," in which search engines like Google, Bing, and Yahoo are answering users' questions and offering them to the nearest answer. In order to get your small business plugged into these search results, a marketing effort including Search Engine Optimization (commonly abbreviated as SEO) is beneficial. SEO can be a misunderstood term, as some pessimists find <a rel="nofollow" href="http://blog.searchenginewatch.com/100813-162630" target="_blank">SEO specialists</a> as "people who game the search engines to get top positions." While there exists ethical and unethical executions, finding an SEO strategy that focuses on building organic results with appeal to both the search engine AND the end user can radically boost your website's traffic and popularity. Positive user experiences help small business sites get credibility. Getting online can be a lucrative venture. While establishing an SEO strategy is an important part of any web enterprise, the user must understand the benefit of your site and leave with a positive experience if you expect to see them return or spread the word (through social media). First, take into account the purpose behind establishing a web component: Are you looking to sell your products and services directly? Are you looking to expand your target market? Are you using it to support your physical location? Every small business concentrates on a unique aspect of internet usability and yours will be no different. One aspect of a website that can easily make or break any page is navigation. As a user, is the information easy to access? Does the website cut to the point for any prospective customers or clients? Preparing for a positive user experience will not only help your business but also your brand's image. Any company with an easy yet effective website interface will get praise from its users and word of mouth will help build even more traffic. A combination of search-engine friendly design and user-focused design helps small business sites succeed. Getting found and getting repeat visits is the key to a fruitful website strategy. There are millions upon millions of indexed web pages and search engines like Google don't put yours on an automatic pedestal. Building an online presence through SEO and other marketing efforts will greatly boost your face-time with potential consumers. Once your target market discovers you, give them a reason to return and talk about you. Provide a seamless website navigation interface as well as incentive to return. Keeping a genuine online reputation will only help build a strong small business website that neither search engines nor users will ignore.   Until next time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Marketing05 Internet Threats that Could Put Your Small Business at Risk5 Internet Threats that Could Put Your Small Business at Risk5 Internet Threats that Could Put Your Small Business at Risk Internet users know the general risks when surfing the web-click on a bad link and you might get a virus, open an unknown file and your computer suddenly runs slower, pursue the "chance at a million dollars" only to discover a scam that wants all your personal information. The majority of internet users can <a href="/switchfast-blog/2010/6/29/beware-and-recognize-phishing-and-virus-attempts!.aspx" target="_blank">identify</a> a suspicious piece of content when they see one. The problem isn't knowing what type of content to avoid, but instead what kind of habits to kick. Getting into an "online routine" can be comfortable but dangerous. Here are 5 common user activities that affect the security of small business data: Using the same password for all online accounts. Some users find it easier to stick with one password for all their security walls. The problem is that hackers and cybercriminals also find these users the easiest to target. Keeping a set of passwords, while slightly challenging on the user, can save individuals an enormous amount of time and stress if any cybercriminal happens to obtain one of your passwords. As more aspects of real life get translated into the digital arena, be prepared to make an effort to protect your identity and personal data. Failing (or forgetting) to update software, including Microsoft Windows, Java, Adobe Reader, or Adobe Flash. Let's face it-updating your computer can be a drag. It usually comes at annoying times and when you say "I'll do it later," you don't exactly make it a priority. Unfortunately, it is this mindset that allows certain cybercriminals to make a living out of malicious activities. Adobe Reader and Flash are responsible for several infections because of ongoing discoveries of security exploits. Adjust the programs to search for updates weekly, or even daily. Connecting to wireless networks (other than your own). Public locations offer wireless connections for a private network. Online thieves will attempt to create a network similar to the official private network in order to lure users away from the actual "safe" environment. When away on business, establish "public settings" on your devices. This will permit actions like increased firewall settings and limited file sharing.   Selecting "Keep me signed in" on public computers. Steer away from leaving any personal data on a public device. Use "Keep me signed in" activities only on personal devices. While using a public computer, always sign out of websites if you had to go through a verification process. Avoid saving passwords to your browser, even on a personal device, as this leaves your online life open for any user to access. Deleting browser history or using private browsing modes can assist in protecting your personal information. Searching for incriminating material or "the latest online gossip". Curious internet users can run into plenty of trouble just by searching for certain topics. For example, security software maker McAfee <a rel="nofollow" href="http://abcnews.go.com/Technology/celebrity-searches-mcafee-releases-dangerous-names-search-online/story?id=11431543" target="_blank">released</a> its annual list of most dangerous stars to search for on the Web, wherein searching for such celebrities could invite computer viruses or worms. Cameron Diaz, Julia Roberts, and Jessica Biel round out the top three respectively. The point is this: the bad guys do their homework and target popular culture and search topics-try not to fall for faulty gossip links. Check out more dangerous activities in <a rel="nofollow" href="http://gizmodo.com/5614047/the-top-ten-most-dangerous-things-you-can-do-online" target="_blank">Gizmodo's article</a> with information provided by CyberDefender, an internet security service provider.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business Tips0Microsoft's Arc Touch Mouse: Productivity Booster or Bummer?Microsoft's Arc Touch Mouse: Productivity Booster or Bummer?Microsoft's Arc Touch Mouse: Productivity Booster or Bummer? Nothing beats a classic keyboard and mouse setup for desktop computers, but the birth of alternative input devices like Apple's newest Magic Trackpad has given desktop users a choice between classical setups and new technology. User experience and feedback has proven a need for faster input methods and seamless interaction with evolving interfaces. While Apple's multi-touch technology flourishes, Microsoft appears to be preparing its own multi-touch device to compete in the market for integrated input devices. The Arc Touch mouse, a product yet to be announced officially, offers the look and customized feel of a mouse while providing a "touch" part that allows touch-based scrolling instead of using a physical scroll wheel. While Apple's device comes in one shape and structure (flat), Microsoft's entry retains the ability to "curve for comfort," meaning a mouse experience for those of traditional input techniques and a touchpad experience for the more progressive types. According to a <a rel="nofollow" href="http://www.dailytech.com/Report+Microsoft+Arc+Touch+Mouse+Announcement+Imminent+/article19385c.htm" target="_blank">DailyTech.com article</a>, the glossy item "still relies on RF technology and a USB 'nano transceiver' for connectivity instead of Bluetooth". The author also points out that the flattened device makes it "easier to transport". From <a rel="nofollow" href="http://www.engadget.com/2010/08/18/microsofts-arc-touch-revealed/" target="_blank">Engadget.com</a>, the mouse "features touch scrolling, a battery indicator, the ability to track on most any surface, and a transceiver that no doubt plugs into your laptop's USB port". The technology is certainly nothing new to consumers - touch screen phones, monitors, and selective screens are taking over traditional physical input peripherals like the keyboard and mouse. The movement to mobile has cut down the practicality of using a separate input device. The transition to touchpad technology can be attributed to laptop and smartphone technology usage, as consumers get more comfortable with touch-scrolling instead of click-scrolling. But does this "futuristic" input method increase productivity within a workplace? Mixing new technology with existing users can be difficult, but if the process improves these aspects this new device could be a worthwhile investment for improved efficiency: Comfort. Going through day to day tasks, some may overlook comfort. In reality, a traditional mouse is not a one-size-fits-all. While one user may benefit from the size and build of a traditional desktop mouse, others choose a contoured fix to holding or using a mouse. Intuitive. Touch-based data input can reduce physical stress on fingers and hands as the total force decreases due to the advanced technology. A physical scroll-wheel can be awkwardly placed, forcing users out of their comfort level, thus making the motion a burden more than a benefit. Easy to Adapt. Like the smartphone market, certain companies will continue to provide physical keyboards with smartphones while others will dive all-in with touchscreen technology. In a sense, the Arc Touch will unravel the same way with desktop data input - not all users will intuitively understand a touchpad. Some of the common complaints are touch sensitivity or lack of beneficial proof. While the former is a hardware feature, the latter may not hold true if data input sees a major improvement with touchpad technology integrated in desktop environments.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware0Bing Market Share Surges One Year After Formal LaunchBing Market Share Surges One Year After Formal LaunchBing Market Share Surges One Year After Formal Launch, Possibly Overtakes Yahoo While the top spot for search engine market share sits comfortably with Google, the battle for second has been heating up. According to one source, Bing has overtaken Yahoo as the second largest search engine in the U.S. Let's dive into some numbers to figure out if this is true. The numbers have shown an overall increase in search engine volume. Since January, Google, Yahoo, and Bing have seen increases in search volume with Google seeing the greatest jump. However, <a rel="nofollow" href="http://searchengineland.com/bing-yahoo-queries-up-amid-interface-inflation-google-down-slightly-46375" target="_blank">SearchEnglineLand.com points out</a> some intriguing June numbers: While Google increased its volume by 1.3%, Bing saw a 7.3% increase, slightly ahead of Yahoo's 6.6% rise. This essentially means searches are increasing and market share is slightly down for Google. In a <a rel="nofollow" href="http://blog.nielsen.com/nielsenwire/online_mobile/top-u-s-search-sites-for-june-2010/" target="_blank">blog post from Nielsen Wire</a>, the search competition showed "significant movement" among Google's closes competitors. Specifically, the month over month change from May to June for Bing's search share saw a 0.4% increase, the only brand that saw an increase during this time period. Both Google and Yahoo saw a 0.1% drop in market share. What's more intriguing is the big picture. The year over year change from June 2009 to June 2010 revealed a promising direction for Bing and a treacherous one for Yahoo. The relative YoY (year over year) change for Bing was 50.9% going from 8.9% market share in 2009 to 13.4% market share in 2010. Yahoo on the other hand went from 16.2% to 13.7% respectively, notching a -15.8% relative change. Even with these positive numbers, most research companies still have Bing sitting behind Yahoo in search rankings... until now. Chitika, an ad network which collects information from over 80.000 sites in its network, has released data that suggests Bing not only claims the second spot but by a healthy margin. According to Danny Sullivan over at <a rel="nofollow" href="http://searchengineland.com/chitika-bing-passes-yahoo-in-search-market-share-48678" target="_blank">SearchEngineLand.com</a>, the credit for Bing's heavy increase belongs to the huge marketing effort by Microsoft as well as renewed attention during its one-year anniversary. While the traffic numbers for Chitika's purposes encompass all of North America, their data shows that Bing actually controlled the two spot back in January 2010.  Over a year, from Jan. '09 to Jan. '10, Bing doubled in share from 3.9% to 7.8%. During the same time, Yahoo saw a 1.7% drop to 6.6%. Even the most current data from July '10 shows Bing eclipsing Yahoo by 4.5% in market share! Why such a difference in numbers from Nielsen and other US rating services? Sullivan points out that Chitika is "measuring how many visitors leave a search site and come to web sites in its network," as opposed to most firms that measure how many searches occur per engine. He suspects that Yahoo is "very good at recycling people who search at Yahoo back into Yahoo's own properties," meaning that their means of collecting data wouldn't account for these searches as they do not end on a third-party web site in their network. The data does prove one thing: Google holds a firm grip on search market (with anywhere from 67% to 80%, according to different sources), but search competitors are not giving in. Search volume is bound to increase with the growth of broadband access. As more search features arise, Internet users will begin to personalize their search experience. Whether it's with Google, Bing, or Yahoo, the consumer will continue to have options no matter who holds the market share lead.     Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO0Visa Upgrades Network to Help Small Business OwnersVisa Upgrades Network to Help Small Business OwnersVisa Upgrades Network to Help Small Business Owners The resources for small businesses and entrepreneurs are plentiful as more and more corporate brands move into small business investment, ramping up efforts to provide the necessary funds for small business growth potential. Previously, we have seen Apple initialize a <a href="/switchfast-blog/2010/7/23/apple-targets-the-small-business-industry.aspx" target="_blank">small business strategy</a> in order to manage local business accounts. We've also discussed Sam's Club attempt at igniting <a href="/switchfast-blog/2010/7/7/how-large-corporations-are-influencing-the-small-business-scene.aspx" target="_blank">small business spending</a> during a conservative economic time by offering a loan program. Big brands like Office Depot and Staples also offered their own sales and adjustments to provide cost-effective resources to entrepreneurs far and wide. Now it's Visa's turn. Visa has a standing relationship with small businesses via their <a rel="nofollow" href="http://www.visabusinessnetwork.com/" target="_blank">Visa Business Network</a>, a program that allows "small businesses to move forward together," providing tools, resources, knowledge, and networking opportunities to small businesses. Last week, Visa made some upgrades to their online community. According to an <a rel="nofollow" href="http://technorati.com/business/small-business/article/visa-enhances-its-business-network-for/" target="_blank">article from Technorati</a>, small business owners now can "easily interact with peers in a collaborative way allowing them to get personalized help".  Social media has long been a "next step" for <a href="/switchfast-blog/2010/7/6/your-social-media-experience-as-a-small-business.aspx" target="_blank">small business collaboration</a>. The lack of information and experience forced both large and small companies to tread carefully before investing in an unproven platform. However, the last few years of social explosion has prompted these bigger brands to invest in providing social networks and arenas for like-minded entrepreneurs to share, ask, and learn, all within the realm of the respective brand host (in this vase, Visa). A study from the Center for Excellence in Service at the University of Maryland determined that "social media adoption by small businesses has doubled from 12% to 24% over the last year," according to the Technorati article. In order to maximize their services, Visa is now providing these upgrades to their already beneficial lineup for small business owners: Setting Business Goals. Visa now offers "how-to" guides on setting and achieving business goals, identified by most small business owners as the most relevant challenge in growing their business. These how-to's include setting up newsletters or promoting their brand through sites like Facebook and Twitter. Mentor Program. Sharing small business success and shortcomings with others who have experienced frustration and success can be very beneficial to owners. Get tips from other professionals in the same industry, in the same situation, or in a position your business would like to achieve. Forum for Q&A. Any small business venture wants to be educated before making a potential growth defining decision. Allowing owners to receive personalized responses and feedback can help a small business network and interact with other resourceful industry professionals. These interactions can be beneficial both in the short and long term. Ranking Most Useful Content. Got a website, list, or article that just answered all your questions? Share it with others who can benefit from the advice by posting it in the Content Ranking section. Utilize this area for reliable access to useful information. These are the four new additions to the Visa Business Network. What does it tell us about the demand for small business utilities? 1. Small businesses need more resources to help plan for growth - slow or fast. Sometimes, quick success can lead to a company's downfall - preparation is key. 2. Social media can help grow your business and build your knowledge. Know your industry - learn from others who are accomplishing, failing, and everywhere in between. 3. Sharing beneficial content has never been easier, which means creating quality content can be very lucrative. Map your entire small business experience - the future may value your small business case study.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business Tips0Now is the Time for Small Business Start-upsNow is the Time for Small Business Start-upsNow is the Time for Small Business Start-ups All this talk of a recession generally means a declining economy, job cuts, and revenue drops. For the hundreds of thousands of individuals involved in starting a new company, the word 'recession' can sound more like 'opportunity.' An article by Heide Malhotra from <a rel="nofollow" href="http://www.theepochtimes.com/n2/content/view/36582/" target="_blank">The Epoch Times</a> points out that "the economic downturn has had little effect on entrepreneurs eager to start new businesses." According to the <a rel="nofollow" href="http://www.kauffman.org/newsroom/despite-recession-us-entrepreneurial-activity-rate-rises-in-2009.aspx" target="_blank">Kauffman Index of Entrepreneurial Activity</a>, a top-notch indicator of new-business creation in the US, 2009 saw the highest level of startups, as 558,000 new businesses were created each month. Both men and women saw an overall increase in entrepreneurial activity. Even though the western states saw a decrease in growth rate from 2008 to 2009, business-creation rates increased in the Midwest and South regions. According to the metropolitan statistics of the top 15 US cities, Houston led the way in terms of highest entrepreneurial rate with Seattle coming in last. The president and CEO of Kauffman Foundation Carl Schramm offers his insight on the reason behind the increase in activity: "Challenging economic times can serve as a motivational boost to individuals who have been laid-off to become their own employers and future job creators. Because entrepreneurs drive the economy, the growth in 2009 business startups is encouraging and hopefully points to a hopeful trend in terms of our economic recovery." Other statistics revealed that growth was highest among 35- to 44- year olds. The oldest age group, 55-64 year olds, also saw a large increase in business-creation rates. This data matches up with a <a rel="nofollow" href="http://mashable.com/2010/08/11/startup-demographics/" target="_blank">recent article</a> from Mashable in which research performed by CB Insights, a corporate information and research firm, pointed to half of internet entrepreneurs (backed by venture capital) being between the ages of 35 and 44. However, the 26- to 34- year old demographic tended to raise the most money and accounted for 30% of internet entrepreneurs. The economic times may be inspiring entrepreneurs but prospective investors are "more reluctant to invest in new ventures, thereby putting strain on entrepreneurs." In 2009, venture funds reached $5.3 billion during the first quarter. This year, that number only reached $3.6 billion, a 32% drop in financial support. While only 8% of the internet entrepreneurial landscape dealt with women, teams with "both male and female founders tend to raise more money," rising from the $2.2 million average for all-male or all-female teams to $4 million. Despite the difficulty of earning venture capital, small business startup growth opens up job opportunities at an accelerated pace. Annually, 10% of new jobs come from startups according to the Kauffman study. The Epoch Times mentioned that in the first quarter of 2010, startups announced more than 13,000 jobs, a 16% increase over last year. The industries seeing the most growth are Information Technology, Life Sciences, and Clean Technology Sectors, according to StartUpHire.com. If there was ever an environment to pursue an entrepreneurial route, the recession is the perfect landscape for eager, driven individuals looking to disrupt and reignite the economic state. The United States has relied heavily on the success of its small businesses, and this data bodes well for the country's chances of surviving this latest era of a struggling economy.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business0A Job for Experts or Enthusiasts? The Idea of Empowering Consumer IT SolutionsA Job for Experts or Enthusiasts? The Idea of Empowering Consumer IT SolutionsA Job for Experts or Enthusiasts? The Idea of Empowering Consumer IT Solutions It's hard to pick out a small business or entrepreneur that has not had their fair share of technical difficulties. Technology has evolved into an integral part of small business startups. Reaching out to targeted audiences, communicating internally, and tracking business protocol-plenty of actions require the careful integration and maintenance of technology. Unfortunately, things go wrong-faulty hardware, buggy software, or inadequate knowledge. When it comes to getting technical assistance, small business computer users rely on IT experts for a quality inspection and fix. For some time, users have also turned to online support forums before resorting to IT professionals, looking for tips or information from others who have experienced the same problem. A company by the name of Slimware Utilities thinks it can focus forum-inspired advice into a cloud-based PC optimization product called SlimCleaner. According to a <a href="http://www.zdnet.com/blog/btl/can-any-good-come-from-putting-it-tools-into-hands-of-everyday-folks/37869" target="_blank">write-up on ZDNet.com</a>, the program is a "Yelp for IT," in that users can collectively rate and suggest technical maintenance advice. With a user-friendly, colorful interface Slimware hopes to bring the power of PC "cleaning" to the consumer. The article author, Sam Diaz, has mixed feelings - while "empowering consumers to keep their PCs clean" is a positive notion, the scary aspect is giving power to users to "simply click a box and have a file or folder uninstalled from their PC." Without education, a forum can be a dangerous place for non-technical participants. SlimCleaner will no doubt provide the tools (from IT experts and enthusiasts who participate) but is there enough "how to" and "why" being delivered as well? Comments on the article take both sides. While one user states that "a little knowledge is a dangerous thing," another believes that "people are getting more computer-savvy ever day, and most customers need help because of a serious issue." One user even jokingly suggests "why not [use this product], they'll make a bigger mess and call on us IT pros." The author points out that the software is in beta and this will give the company time to include educational features. As free software, is this a reliable source for IT assistance? The power of crowdsourcing is a popular Web 2.0 collaborative tool that several small businesses have benefitted from in the past. With technology permeating through all aspects of professional and personal life, the common user's knowledge, skill set, and face time with technology has and will continue to improve. However, much like owning a vehicle, there are aspects that consumers can control (a flat tire, windshield wiper replacement, body scratches) and others that need the knowledge and experience of a handyman (oil change, broken A/C, anti-lock brakes problem). The objective of this venture should be to provide a secure arena for common users to inquire on how to "change a flat tire" or "fix a key scratch"-these can be handled efficiently without invoking an IT expert. When that "Check Engine" light comes on, it's best to consult with an auto technician, a source of experience and genuine feedback. What are your thoughts on using software such as SlimCleaner? Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT NewsMrChess51mrchess51@yahoo.comWell, Microsoft is thinking about the same sort of technology. Go readup on windows intune. I personally believe with a little training and I mean little,a tool like this can save a consumer tons of money. Users aren't like what they used to be 5-10 years ago. They aren't brainless. Besides what other choices does a consumer really have. Use a "geek" service and pay 150 bucks. or read a little, learn a little and become more inteligent. Utilizing your reference. I believe a non mechanic can figure out how to change the AC in a car. ITS EASY! go look at youtube for all the examples on how to do it. With a little inititive, some digging anything is possible! technology has changed the world. Learn how to leverage it...0Largest Patch Tuesday for Windows UsersLargest Patch Tuesday for Windows UsersLargest Patch Tuesday for Windows Users We've seen some <a href="/switchfast-blog/2010/4/13/another-heavy-tuesday-%E2%80%93-critical-patches-from-microsoft,-adobe.aspx" target="_blank">busy patches in the past</a> but, with 14 bulletins, the latest Microsoft security advisory speaks to some serious security vulnerabilities. To be exact, there are 34 serious security vulnerabilities, including holes in Internet Explorer, Microsoft Windows, Microsoft Office, Silverlight, Microsoft XML Core Services, and Server Message Block, <a rel="nofollow" href="http://www.zdnet.com/blog/security/microsoft-drops-record-14-bulletins-in-largest-ever-patch-tuesday/7097" target="_blank">according to ZDnet.com</a>. Eight of the bulletins are pegged as "critical" due to the risk of remote code execution attacks, and six are rated as "important." Of the 34 flaws, 14 are critical, the highest threat ranking, 17 are important, and 3 are moderate. As <a rel="nofollow" href="http://www.computerworld.com/s/article/9180505/Microsoft_delivers_monster_patch_batch" target="_blank">noted by Computerworld.com</a>, the August patch is the "biggest ever by number of security bulletins, and equaled the single-month record for individual patches." The numbers are certainly overwhelming, and even researchers disagree on which vulnerabilities should be given priority. One researcher likens the Office 2007 critical fix to a drive-by, explaining that "the vulnerability delivered via e-mail wouldn't even require a recipient to open an attachment." Another researcher expresses his concern for the media-related updates, pointing out that the market for media and social media relies heavily on video data, where a pair of bugs in two codecs have been labeled as a critical fix. This patch was preceded by an emergency patch last week which covered a critical Windows vulnerability that was being exploited by malware, <a rel="nofollow" href="http://news.cnet.com/8301-27080_3-20013210-245.html" target="_blank">according to CNET.com</a>.   <a rel="nofollow" href="http://i.i.com.com/cnwk.1d/i/tim/2010/08/10/PatchTuesdayAug2010.png?tag=mncol;txt" target="_blank">Hit this link</a> for a visual diagram of deployment priority based on severity rating, exploitability, and affected range of products. While security remains an important issue, all business users could use an added pep in their browser step. When it comes to Internet Explorer, you probably witness slow run times at startup or when opening a new tab/window. Microsoft has moved to increase productivity by recently providing tools to dramatically improve performance based on what add-ons can be cut off by the user. What are the add-ons causing most of your speed frustration? Winamp Toolbar (ver.5), AVG Safe Search IE Add-on (ver.9), and SweetIM Toolbar (ver. 3) can each take about 1 second to initialize. Here's the steps to disable pesky add-ons, <a rel="nofollow" href="http://www.bnet.com/blog/businesstips/speed-up-internet-explorer-by-identifying-slowpoke-add-ons-microsoft-names-names/8483" target="_blank">courtesy of bnet.com</a>: <ol> <li>Click Tools, and then click Manage Add-ons</li> <li>Browse the list. You can see the time it takes each add-on to load</li> <li>When you see an add-on you want to eliminate, click Disable</li> </ol> Remember to take these security patches seriously-now that Microsoft has released this information, hackers will quickly adapt the code and start utilizing it for malicious means. Get your software upgraded and backed up to save your company from unnecessary down time.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT,IT Newscolinhugegrandpa@gmail.comhttp://www.linksoflondonpretty.com/ thanks for sharing the info dermal fillers melbournedeepikasnv@gmail.comhttp://www.div.net.au/index.php?page=proc-dermalfillersYou got fantastic nice ideas there. I made a research on the topic and got most peoples will agree with your blog.online finance coursesdeepikasnv@gmail.comhttp://www.kaplanprofessional.edu.au/Financial_Services/Postgraduate_Education/MAFUseful info and excellent design you got here! I wish to thank you for sharing your ideas and putting the time into the stuff you publish! 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While these are great business builders, they will rarely maintain a consistent base growth and sooner or later your company will level out or even decline in sales. Getting involved in multiple marketing channels is important in fortifying a solid lead-generation strategy and pushing your brand into the scope of potential customers. The internet allows small businesses from around the world to get noticed on the same stage with the likes of big brands. While this presents a brand-loyalty challenge, the beauty of the internet is that every user has the ability to build a business from the ground to the top of Google search pages. In order to do this, potential customers must be able to find you-Google or no Google. Link building is a critical technique that gets you "noticed" online. From an SEO perspective, link building helps increase important keyword search terms aimed at pushing a small business to the top of a certain search query. However, let's ignore search engines and their incredible contribution to online browsing for the next minute or so. What does link building REALLY do besides helping your small business achieve Google first page status? A web browsing competition held in Germany explains on a very basic level the importance of link building. This event, called Trailblazers, summons die hard web surfers to "surf the classic way from Amazon to pirate bay," according to a <a rel="nofollow" href="http://gizmodo.com/5608658/a-web-surfing-contest-with-no-keyboard-and-no-google-allowed" target="_blank">Gizmodo write up</a>. Armed with only a browser, mouse, and plenty of experience maneuvering through website links, the participants were given a beginning point and an end URL that needed to be reached exclusively through clicking on established links. For example, one of the challenges was starting at web.mit.edu and ending at icanhascheezburger.com. The fastest internet surfer (referring to the most efficient use of links) comes out victorious. So what does this have to do with small business and link building? Simple-in a world without search engines, the most effective way to be seen is inbound links from outside web pages. Your small business website is an island that needs to build as many bridges to relevant websites where an established user base can find the easiest route to your site-a link. An online user can be one step (click) away from entering your store (website), but they need an entrance (a link). Here are a few tips on building connections so potential customers can find you online: <ul> <li>Build and balance a diverse set of inbound links. Whether by bridge, boat, or plane, there are multiple ways to arrive on an island. Likewise, inbound links can be in the form of link exchanges, guest posts for relevant blogs, or comments on related articles. Relying heavily on one form of link building will only attract a certain group of online users (i.e. the frequent flyers, the sea farers, or the land-locked tourists).</li> <li>Concentrate on content - both in link creation and link building. In the beginning, genuine content should spawn the creation of a link. In the end, that link should be shared with other deserving online content locations. Inbound links are more effective on sites that produce similar content and a positive reputation. There are plenty of website scams out there - avoid these dark places, as internet folks frown upon these sites and any of their associations.</li> <li>Monitor your link locations. Once you've started building links, watch where your links are popping up and being used. Many sites like to steal and use your content without citing a source - make sure your link follows your content. Finding an appropriate site can lead to other valuable websites where your link could benefit from being broadcasted.</li> </ul>   Check out more helpful tips from SearchEngineWatch.com <a rel="nofollow" href="http://searchenginewatch.com/3641205" target="_blank">here</a> and <a rel="nofollow" href="http://searchenginewatch.com/3635894" target="_blank">here</a>.   Until next time - Matthew Hymel     Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketing0Small Businesses Get 55% More Traffic With a BlogSmall Businesses Get 55% More Traffic With a BlogSmall Businesses Get 55% More Traffic With a Blog Many small businesses have first-hand experience in building a successful, productive blog for their respective fan base, but others have doubted the effectiveness of such an execution. The problem for most small business owners is finding legitimate statistics on the positive effect of blogging. Over at Hubspot.com, author Rick Burnes wondered the same thing and set out to get some definitive answers. He wanted to know how good blogging is for small business. To accomplish this, he examined 1,531 HubSpot customers, primarily small and medium sized businesses, with 795 blogging and 736 without a blog. Overall, the <a rel="nofollow" href="http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx" target="_blank">data produced three key stats</a>: Blogging companies averaged 55% more website visitors. Web traffic is important in converting leads to sales and contributes to the general popularity of your website. A blog allows you to focus on certain keywords and topics that will attract your target audience and build your keyword strengths for search engines. Blogging companies had 97% more inbound links. Creating a blog means creating more unique content for your company, an opportunity that some small businesses struggle with. With more content means the growth of inbound links, the key to ranking high and getting found among search engines. Blogging companies had 434% more indexed pages. The quality of your content will attract your targeted users while the consistent creation of content will benefit your chances of being found. Building quality and quantity is the key to establishing a successful blog - blog well, blog often. These statistics should get small business owners excited - blogging is another marketing opportunity that is generally cost effective and easily manageable. Online business will only get more difficult as more small businesses plan on establishing some type of presence to lure the online community. A blog can be created for many reasons including company updates, business insights, or news around the industry. Whatever the reason, at least give blogging a chance and make it your own! HubSpot.com offers its <a rel="nofollow" href="http://blog.hubspot.com/blog/tabid/6307/bid/6240/How-to-Create-a-Successful-Business-Blog-in-Minutes.aspx" target="_blank">five steps to starting a successful business blog</a>: 1) Pick a blogging service 2) Host your blog on your main site 3) Consider your ideal site visitors 4) Brainstorm keywords related to your business 5) Write your first blog post   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketingcolinhugegrandpa@gmail.comhttp://www.linksoflondonpretty.com/ thanks for sharing the info 0The Best Kind of Complaint? RIM Fights for Its 'Too Secure' NetworkThe Best Kind of Complaint? RIM Fights for Its 'Too Secure' NetworkThe Best Kind of Complaint? RIM Fights for Its 'Too Secure' Network Research in Motion, the company behind the business-oriented mobile phone Blackberry, find themselves in a sticky situation in regards to their established Blackberry messaging services. Saudi Arabia has voiced its concerns over Blackberry's encrypted services and has requested Research in Motion, RIM, to provide them access to users' confidential data. The Saudi Arabian government believes that the encrypted services disrupt their ability to monitor conversations in regards to protecting "national security." It's not only Saudi Arabia either-United Arab Emirates, Indonesia, Lebanon, Egypt, and Kuwait have also voiced their opposition to RIM and their intentions to block the network altogether by the beginning of October. RIM has <a rel="nofollow" href="http://news.cnet.com/8301-1035_3-20012749-94.html" target="_blank">held its ground</a> despite the call to release user data. CEO Michael Lazaridis has been emphatic about his company's position, stating that "no one, not even the company itself, can access the data or disclose the encryption key." He also noted that "everything on the internet is encrypted, this is not just a Blackberry-only issue." Lazaridis is not without support-U.S. Secretary of State Hillary Clinton has stated that <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052748703748904575411440424573132.html" target="_blank">she will assist</a> in resolving the issue, saying they will "pursue both technical and expert discussions as we go, taking time to consult and analyze the full range of interests and issues at stake." Reporters Without Borders, an organization which promotes free press and human rights worldwide, <a rel="nofollow" href="http://en.rsf.org/saudi-arabia-research-in-motion-under-pressure-06-08-2010,38100.html" target="_blank">wrote</a> to Lazaridis "urging him not to yield to pressure and to guarantee data confidentiality." According to a report from the organization, the United Arab Emirates is ranked as a "country under surveillance" and Saudi Arabia is ranked as an "enemy of the internet." It is believed that Saudi Arabia <a rel="nofollow" href="http://www.engadget.com/2010/08/06/blackberry-messaging-shut-down-in-saudi-arabia-users-feel-early/" target="_blank">attempted</a> for a short time to cut off service and follow through on its threats to block Blackberry messenger services. However, after a few hours of reported BBM network failures, the service returned to full form, according to Engadget sources including Yahoo! News. This international spat brings an important issue to the spotlight-When does a legitimate security concern outweigh the right of free use and access? Or vice versa? And on what basis is "security concern" and "free use" determined? For Blackberry, a business-centric mobile brand, the need for communications and data security becomes more of an issue than with other consumer-oriented mobile devices. A plethora of entrepreneurs, professionals, mobile employees, and small businesses utilize RIM's solid interface and enterprise features. Handing private communication data to international governments would defy the very existence of RIM's product-a secure, useable mobile enterprise utility.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Mobile Enterprise0As IT Hiring Continues to Improve, What Kind of Skills Are Companies Demanding?As IT Hiring Continues to Improve, What Kind of Skills Are Companies Demanding?As IT Hiring Continues to Improve, What Kind of Skills Are Companies Demanding? Unemployment may still be at high numbers but jobs within the Information Technology sector are opening and filling up. According to a <a rel="nofollow" href="http://www.computerworld.com/s/article/9180202/IT_hiring_continues_to_improve_surveys_show?taxonomyId=14&pageNumber=1" target="_blank">Computerworld.com article</a>, 71% of professionals in charge of hiring or recruiting for technology positions "expect to add more employees in the second half of the year than they did in the first," while over half expect this number of new employees to be 10 or higher. Manpower isn't the only growth segment-in a most recent CDW study, spending for hardware and software is expected to increase, signaling an unofficial rise from the "Great Recession," as the article alludes to. The data also shows that "the hiring plans follow more directly on the heels of spending unlike past trends of increased IT spending followed by increased IT hiring." IT workers are enjoying a 5% unemployment average while the national average sits at 9.5%. While many technology jobs are opening, those already holding a stable IT position can work comfortably as 72% of corporate respondents from the latest Dice Report say that" they do not expect any layoffs at their companies in the next six months." With the data showing improvement, what sectors are seeing the most demand? According to a <a rel="nofollow" href="http://www.networkworld.com/news/2010/080510-wall-street-tech-skills.html?page=1" target="_blank">Networkworld.com article</a>, financial firms are heavily recruiting for programming and database expertise. Accompanied with operation system skills, these employees will help to "keep real-time banking and trading systems up and running," an area also advancing slowly out of the recession. While most of the overall recruitment activity is high among cities like New York, San Francisco and Chicago, you will start to see the demand for elaborate skill sets trickle down from large corporations to small and medium enterprises. One of the skills being sought is IT system risk evaluation and project management, two large knowledge bases that small businesses need for efficient growth and smooth operations. For a time now, small business owners have effectively battled the effects of poor economic activity and prepared for efficient technology spending. Once corporations and Wall Street businesses begin showing signs of economic growth, small businesses will witness further consumer spending and open opportunities to adapt further cost-cutting solutions. Technology is leading the way in the fight to break the recession while small businesses have the most experience in successfully overcoming it. Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0Windows 7 Security Features for Small BusinessesWindows 7 Security Features for Small BusinessesWindows 7 Security Features for Small Businesses We've noted that businesses are generally <a href="/switchfast-blog/2010/3/17/businesses-begin-the-windows-7-migration.aspx" target="_blank">willing and excited</a> about migrating to the newest Microsoft OS, Windows 7. Both consumers and enterprise have adopted the newest OS as a significant upgrade, whether on a user interface or performance level. Whatever the case, small businesses have quickly embraced the upgrade and have been quite pleased with the transition. One thing that Windows 7 addressed that haunted Windows Vista and XP users was security and network vulnerability. Without sacrificing ease of use, Windows has continued to improve with features and enhancements for user control relating to business. In an <a rel="nofollow" href="http://www.computerworld.com/s/article/9179749/Five_Windows_7_security_features_that_businesses_need_to_know_about?taxonomyId=125&pageNumber=1" target="_blank">article from Computerworld.com</a>, writer Logan Kugler outlines five security features that "businesses need to know about." Here they are with some details and recommendations: Multiple Active Firewall Profiles. Even the small changes can make a significant difference for businesses. Windows 7 offers separated firewall protocols for public, private and domain connections. For example, your home network (Wi-Fi) may be considered a private network and therefore trusted more than a public network. No log in identification is needed in this case, and you can adjust what each network (private or public) can access in regards to file and printer sharing. While your private network is trusted, a domain network would require some type of authentication. Windows Biometric Framework. Decades ago, this technology was found only in science fiction texts. Today, as fingerprints readers become more popular, biometric data and feedback has become an important and useful security tool. The article points out that Windows Biometric Framework may draw more interest from developers, businesses can use the fingerprint security to allow computer and domain log-in, storing up to 10 unique fingerprints (in case one or more fingers are altered from injuries). BitLocker To Go. BitLocker on Vista allowed businesses to encrypt hard drives in the event that any individual may try to gain access to valuable information from a stolen or lost piece of technology. Now, BitLocker To Go protects external drives which include "pocket-size hard drives and tiny flash drives." The decryption process requires a user-selected password or, if businesses opt, a smart card with the ability for multifactor authentication. This software exists solely on Enterprise or Ultimate editions of Windows 7 but once an encrypted drive is created it will be readable and writable via any Windows 7 computer. AppLocker. The talk of the (mobile) town has always been the use of effective enterprise apps. IT managers, however, struggle with "maintaining a stable user system (while) preventing malware and protecting the integrity of the network". The feature known as Software Restriction Policies handled these duties in previous versions but caused more time-consuming work for IT workers. The addition of Publisher Rules in AppLocker relies on "info in a program's signature certificate, which more and more applications have today." These rules can define more detailed operations and still apply to specific users or user groups. DirectAccess. Dubbed a "next-generation" replacement for VPNs, according to the article, DirectAcess permits users to connect directly with future servers. For end users, this is smooth sailing - the device automatically creates a secure connection to the network when attempting to connect to the Internet. From an IT standpoint, this facilitates better management and updates since the user does not have to be directly using corporate resources for a connection to be established (some mobile workers may not access a VPN for a period of time). While these are only five new features supporting the efforts of Windows 7 migration, there will be more to come as Microsoft receives feedback from its growing user base. Got any useful security features or account control features that you use for Windows 7? Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT0The 4 Main Ingredients for Small Business Online SuccessThe 4 Main Ingredients for Small Business Online SuccessThe 4 Main Ingredients for Small Business Online Success The internet has become an avenue of economic opportunity for businesses all over the world. The truly fascinating aspect of the World Wide Web is that any individual can access or penetrate a target audience. As the world begins to adapt the internet as a necessity (or even a right), business standard will evolve with all the opportunities provided by this massive communication arena. The excitement and opportunity can be overwhelming to small business and entrepreneurs - with larger companies dominating a large chunk of online audience, how is it possible to compete against corporate resources? Yet again, the internet allows any product, brand, service, or company to have a voice and create its own reputation among listeners. While corporations build with strength in resources, small businesses use a more innovative approach to fortify a stable online presence and maintain a credible, efficient line of business. Even with examples of <a rel="nofollow" href="http://mashable.com/2010/06/02/small-business-social-media-success-stories/" target="_blank">small business success stories</a> online, some small business owners are hesitant about the investment in online ventures. Before deciding which social media platform fits your personality best or which profile picture you want to use, make sure you have these 4 ingredients before making any small business online effort: Audience. This isn't a general audience - Everyone knows that the internet has millions of users and this number will only increase with easier access and affordable hardware. However, is YOUR audience using the internet? Is YOUR product or service being looked for online? For almost all cases, this will be a yes - the internet has turned into a "tool for search," in which search engines and social media have dominated what content is worth viewing. Content. Once you've established that an online market is present, what are you bringing to the table? Internet users tend to have short attention spans, which is why more than ever your content needs to be relevant and engaging. No matter how large or small your market, content is king. Users believe and trust in genuine online content, not just self-endorsements. An audience needs an incentive online just like any customer approaching a street of local restaurants - the outside of the building doesn't have to look dazzling if the menu is fantastic. Web Strategy. The web is a big place - so big in fact that finding content would be a hassle if it weren't for search engines. From optimizing a web site to Search Engine Marketing (SEM), small businesses struggle with understanding the investment in marketing their content. Because the web is ruled by search engines defining and ranking content, this is where your majority audience will reside and this is where you should aim. If you had to look at it this way, Content is King and Link is Queen. Without a strong presence around the web (and a site optimized for your targeted consumer), your audience either won't find you or won't interact with you. Patience & Maintenance. Every small business understands the power of perseverance and patience. As an entrepreneur, your innovations can help distinguish your company from the regular scene, but several executions will hit and miss before you finally find the right marketing avenue for your small business products. This holds true for online - Google won't recognize you as the "next best thing" overnight. With a strategic online plan and powerful, engaging, relevant content, it is only a matter of time before the mountain ahead seems like a mere speed bump. Don't be afraid to innovate and renovate as most small businesses have the ability to change the landscape of internet business.    Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketingadvertisement and marketingdineshdrp2000@gmail.comhttp://boostall.com/promotion-stratagies/seo-consultation-is-not-a-one-time-jobthis amazing information.0Internet Explorer Gains Market Share, Privacy CriticismInternet Explorer Gains Market Share, Privacy CriticismInternet Explorer Gains Market Share, Privacy Criticism There's been some jostling among browsers for market share and over the last few months Internet Explorer has come up on top in terms of growth. According to the latest statistics from Net Applications <a rel="nofollow" href="http://mashable.com/2010/08/01/ie-firefox-july-browser-market/" target="_blank">via Mashable</a>, Microsoft's IE has taken 1% of the market share since May, growing from 59.75% to 60.74%. During that same time, Firefox has seen its share drop almost 1.5%, from 24.32% in May to 22.91% in July. Not only does this reverse a trend that saw IE lose 5% of the market share over 7 months (Sept 2009 to March 2010) but it reveals users are slowly coming back to Microsoft's browser of choice. While the news of IE6 severely crippled the brand, IE 8 and the news of IE 9 (superior hardware-accelerated speed, strong support for open standards) have got IE fanboys and fangirls happy again. IE's growth may be a positive sticking point, but the community is abuzz because of other news relating to the browser market share leader. According to a <a rel="nofollow" href="http://news.cnet.com/8301-10805_3-20012343-75.html?tag=reddit" target="_blank">CNET.com article</a>, "efforts to build Microsoft's IE 8 with more robust privacy settings were stifled by the needs of online advertisers to track user activity." This information originated from a <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052748703467304575383530439838568.html?mod=WSJEUROPE_hpp_LEFTTopStories" target="_blank">Wall Street Journal story</a> that talks about the "internal heated debate" between privacy-centered tools or advertiser-friendly implementation. User privacy has always been at the center of Microsoft's browser innovations. This merely proves how sophisticated the industry of online advertising is and how difficult it is to balance user-generated information while pleasing the advertising companies. With their recent acquisition of Web ad vendor Aquantive, executives at Microsoft thought the tighter privacy intended by developers would "hinder the tracking needed for online advertising." In the end, IE8 now simply offers a setting called InPrivate Filtering, where users can "tweak to manually turn off blocking for specific Web sites." The problem (and annoyance) with this solution is that it must be activated every time you launch your browser. Is there a middle ground when it comes to user privacy and information for advertisers? IE 8's development manager stated that "the web is fundamentally an information exchange" - who decides what information should be sent along and what data exists solely for the user?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0Volunteering with A.C.T. – Assurance Cares TogetherVolunteering with A.C.T. – Assurance Cares TogetherVolunteering with A.C.T. – Assurance Cares Together On July 7th, we helped with the Special Olympics Tennis Tournament in connection with Assurance Agency's Assurance Cares Together (A.C.T.) volunteering initiative. A.C.T. is an organization that Assurance Agency created to offer its employees (and now us!) the opportunity to volunteer for some great causes. We are happy to show you some photos and walk you through our fantastic day! We arrived at the event on Wednesday morning ready to embrace our tennis knowledge (or lack thereof)... <img src="/media/74294/P1030268_500x375.jpg" width="500" height="375" alt="P1030268.JPG"/>   We met a lot of fantastic volunteers as we signed up - everyone was excited and eager to lend a helping hand! <img src="/media/74300/P1030179_500x375.jpg" width="500" height="375" alt="P1030179.JPG"/>   We met all the participants... <img src="/media/74306/P1030221_500x375.jpg" width="500" height="375" alt="P1030221.JPG"/>   Took some time for photos... <img src="/media/74312/P1030209_500x375.jpg" width="500" height="375" alt="P1030209.JPG"/>   <img src="/media/74318/P1030212_500x375.jpg" width="500" height="375" alt="P1030212.JPG"/>   and the matches were underway! <img src="/media/74324/P1030253_500x375.jpg" width="500" height="375" alt="P1030253.JPG"/>   <img src="/media/74330/P1030261_500x375.jpg" width="500" height="375" alt="P1030261.JPG"/>   In the end, there were lots of winners... <img src="/media/74336/P1030234_500x375.jpg" width="500" height="375" alt="P1030234.JPG"/>   and the event was a success! <img src="/media/74342/P1030270_500x375.jpg" width="500" height="375" alt="P1030270.JPG"/>   Thank you to Assurance Agency for providing us with this great opportunity. Also a big thanks to Carrie Pitts for providing photos from the event--we look forward to more Assurance Caring Together events!   - The Switchfast Team Chicago Small BusinessJanetjanettwokay@yahoo.comLoved the photos. Thank you for sharing. It looks like everyone had a great time.0President Obama Promotes the Power of Small BusinessPresident Obama Promotes the Power of Small BusinessPresident Obama Promotes the Power of Small Business Large corporations may be battling through economic shortcomings and political criticism, but the small business industry has taken off as a prime source for economic revival. If you have any doubt about the influence of small businesses on America, just ask the government's primary small business supporter: President Barack Obama. The President of the United States, according to a <a rel="nofollow" href="http://www.boston.com/news/nation/washington/articles/2010/07/29/obama_presses_for_small_business_bill/" target="_blank">Boston.com article</a>, made another attempt at swaying the Senate to "ditch its partisan mode long enough to pass a package of tax cuts and loan relief for small businesses." Not only does he preach the power of small business, but he practices it as well. The President held a talk at Tastee Sub Shop in Edison, N.J., a tiny one-story building meant to "serve as the essence of the American small business." Later on in the article, President Obama reiterated his views regarding aid to small businesses: "Helping small businesses, cutting taxes, making credit available... This is as American as apple pie. Small businesses are the backbone of our economy. They are central to our identity as a nation-they are going to lead this recovery." The United States isn't the only country investing in the success of small enterprise. The government of Canada, with the commitment from Canada's Economic Action Plan, recently contributed over $750,000 to support "innovative research and development projects that will assist in developing high-tech solutions for global markets." <a rel="nofollow" href="http://www.marketwatch.com/story/government-of-canada-invests-in-innovative-small-and-medium-sized-firms-2010-07-22?reflink=MW_news_stmp" target="_blank">According to the article</a>, the Economic Action Plan has provided $200 million over the last two years to support innovative Canadian firms. The motivation behind Canada's Economic Action Plan is to "help SMEs develop technologies and successfully commercialize them in a global marketplace... also, to provide science and technology expertise to SMEs." While government supports small business growth, no one is more excited than the small business entrepreneurs. In the annual NYSE Euronext CEO Report, taken from <a rel="nofollow" href="http://www.marketwatch.com/story/ceos-of-small-and-medium-enterprises-are-more-optimistic-about-growth-prospects-than-heads-of-larger-companies-according-to-the-annual-nyse-euronext-ceo-report-2010-07-26?reflink=MW_news_stmp" target="_blank">Marketwatch.com</a>, CEOs of small and medium enterprises are "the most bullish about their growth prospects through 2011," citing that 4 in 10 (38%) small business CEOs expect "significant growth within their companies." A quote from Global Managing Director of Opinion Research Corporation Jeff Resnick sums up the new findings: "Innovation and entrepreneurship have always been the key ingredients for the success of emerging business." Are you seeing the same enthusiasm and promise throughout your local small business community? Are there signs that the economic turnaround may already be happening on a micro level?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business04 Reasons Why Small Businesses Should Build Local SEO4 Reasons Why Small Businesses Should Build Local SEO4 Reasons Why Small Businesses Should Build Local SEO Small business owners know the importance of effective marketing. They also know that the notion, "if you build it, they will come," doesn't apply to small enterprise success. With an economy driving individuals to pursue local or small business opportunities, there are several cost-effective ways to reach out to potential consumers. Whether it's email marketing, telemarketing, or promotional marketing, a small business owner would be missing a valuable opportunity if he or she does not have an internet presence. Not yet labeled "traditional," many companies have proven their worth solely on the internet and small businesses of all industries have benefited from the potential customer avenue. Similar to a physical store, building a small business website represents your brand but doesn't market itself beyond where it stands. On the web, individuals utilize search engines for queries. Although this is not the only way users can find your website (directories, for example), the industry of search has grown competitive and valuable as everyone on Earth needs a tool to help them find what they're looking for. When it comes down to it, search engine optimization becomes a critical marketing objective. Your small business needs to be seen and your potential user base wants to find you. Here are 4 reasons why your small enterprise will benefit from focusing on local SEO through search engines like Google: Search engine competition on a national (or global) scale will be plentiful. No doubt, the number of businesses now available to the billions of people across the globe is enormous. Depending on your products and services, you may be looking at some heavy competition, whether it's local, regional, national, or global. The strategies behind an SEO setup will help to pinpoint your ideal audience and pull in customers that are looking for exactly what you provide. With a bigger audience comes a larger competitive landscape. To emerge as the leading company within your business, a quality small business SEO strategy can help distinguish yourself apart from generic corporations. Search engines are beginning to prioritize local results. Google understands that users want the simple, best resource in front of them. When utilizing search on maps, users can get visual feedback (along with social reviews) in regards to how accessible your service is. This goes for search in general, as a request for "Karate" will differ in results from "Chicago Karate." The geo-specific search terms with provide geo-specific results. Small businesses that focus on certain areas or cities can hone this strategy and focus on the consumers that are really looking for them! Your online presence is not just experienced in a desk chair. Although SEO can drive more traffic to a website, the evolution of mobile internet access has pushed the notion of local search. More than ever, users are looking for "information now, based on where I am now." A small business can benefit from being the first few businesses on a search page when it comes to mobile users identifying potential solutions. Because mobile internet search works similarly to overall search, a strong online presence accompanied by an interest in mobile access can take a small business well-above most of its competitors. Never underestimate the power of a physical community. Building a website, communicating with social media, using online deals - these are all effective in fortifying a lucrative small business, but don't forget to look around. Learn from the business established to your left and right. Small businesses more than ever are coming up with innovative ways to reach potential customers and these means aren't necessarily broadcasted. While the World Wide Web takes pride in housing an immense amount of information, it will never replace the actual communication process between two like-minded individuals. Certainly, the power of community (your physical community) can influence your company's growth and success.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Chicago Small Businesssuchmaschinenoptimierung schweizmillerleonard24@yahoo.comhttp://seosuisse.ch/Such a nice comprehensive overview on SEO marketing. I enjoyed reading this post.0Firefox Impresses Users with Interface and Security UpdatesFirefox Impresses Users with Interface and Security UpdatesFirefox Impresses Users with Interface and Security Updates While Internet Explorer sits on top of the browser share and Google Chrome embraces its momentum, Mozilla's Firefox browser could potentially lose ground in the <a href="/switchfast-blog/2010/7/8/firefox-4-beta-shows-off-improved-interface,-still-not-quite-speedy.aspx" target="_blank">competitive landscape</a>. However, they are doing their best to prove why their user base (and prospective users) continues to rely on Firefox for web viewing entertainment and operations. Aside from the announcement and introduction of Firefox 4 Beta, Mozilla has been flexing its usability muscles once again. This time, they have effectively created a tab management feature, an area that is in desperate need of innovation. The new function provides a full visual display of tabs, similar to viewing files or folders on a desktop monitor. You can watch the full video of the Introduction to Firefox's Tab Candy <a rel="nofollow" href="http://vimeo.com/13560319" target="_blank">here</a>. For those who used the alpha download, the feedback has been nothing but praise and excitement. Here's what some notable websites have said: <ul class="unIndentedList"> <li><a rel="nofollow" href="http://lifehacker.com/5595027/firefox-tab-candy-organizes-your-tabs-in-groups-looks-excellent" target="_blank">Lifehacker</a>: "Another favorite feature is that Tab Candy effectively collapses different windows inside of one, so when you're looking at one group, your others are waiting inside the switching interface. Sure you can open a new window if you need multiple Firefox windows open at once, but most of the time you don't need the extra clutter. We've just started playing with Tab Candy, but so far we're loving it."</li> <li><a rel="nofollow" href="http://techcrunch.com/2010/07/23/firefox-tab-candy/" target="_blank">TechCrunch</a>: "Firefox just perfected the tab browsing -- for those who don't use a Mac, basically these features allow you to zoom out and get a bird's-eye-view of all your windows (or tabs, in this case) that are open - and you can also arrange open windows (or again, tabs, in this case) in certain spaces so they're clumped together. This allows you to more easily find what you're looking for with so many tabs open."</li> <li><a rel="nofollow" href="http://gizmodo.com/5595017/with-firefoxs-tab-candy-feature-well-finally-achieve-tab-nirvana" target="_blank">Gizmodo</a>: "I never would have thought that an improvement in tab technology would have me fist-pumping in front of my computer, but this video preview for Firefox's forthcoming Tab Candy feature, which spatially organizes and groups tabs, really has me jazzed."</li> </ul> The new tab interface looks to improve work efficiency within one window, as tab 'overhauls' have become more and more common. This simple yet elegant implementation will change the way users experience the plethora of information accessed on a daily basis. While Firefox takes pride in its user interface, security and add-ons are important in attracting businesses away from the likes of Internet Explorer. According to an article from <a rel="nofollow" href="http://www.appscout.com/2010/07/https_everywhere_for_firefox_e.php" target="_blank">AppScout.com</a>, thanks to the Electronic Frontier Foundation (EFF), a new extension for Firefox will "enable HTTPS on sites that support it, and uses it by default when you visit." This extension, called HTTPS Everywhere, "doesn't encrypt all of your web browsing, but it is one way to make sure that data sent and received from some of the Web's most popular sites is encrypted." While HTTPS may look more familiar when accessing online bank accounts, sites like Google, Facebook, Wikipedia, and others have adapted the protocol as a simple (but not end-all) execution to further protect their users. What browser does your business prefer? Is this chosen by your company or your users? As Firefox continues to improve its platform, how will Chrome and IE respond?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet NewsMagda Maslowskammaslowska@gmail.comhttp://hauteslides.comI'm a freelance designer and use Firefox on both my Mac and PC computers. I've been using it for years instead of IE and by the time Chrome came out, it was already too late for me. The only time I use IE or Safari is to download Firefox after I format my hardrives. The main feature I have loved about Firefox are Xmarks and Delicious widgets. advertisement and marketingdineshdrp2000@gmail.comhttp://boostall.comwow what a interesting post ,0Increase in IT Spending Points to IT InnovationIncrease in IT Spending Points to IT InnovationIncrease in IT Spending Points to IT Innovation While the debate on stimulating economic turnaround continues, one industry is already returning to form. According to a <a rel="nofollow" href="http://www.cio.com/article/600114/Forrester_2010_IT_Spending_Still_Looks_Strong"> report from Forrester</a>, "U.S. IT goods and services spending will jump 9.9 percent in 2010, compared to 7.8 percent growth worldwide." Not only is this number encouraging, but it represents a 1.5 percent increase over Forrester's last estimate in April for U.S. spending (global growth remained constant). So what's the story behind these numbers? Forrester suggests that growth is because "the U.S. is entering an innovation cycle marked by adoption of new technologies." The article points out HP's latest contract renewal with General Motors for $2 billion as a sign of their "large deal appetite." While insufficient data was available to include telecommunications services in the report, lead analyst Andrew Bartel summarizes his opinion based on the findings, noting that "communications equipment purchases are looking up, especially for enterprise and small and medium-size business (SMB) buying; computer equipment and software will be the strongest categories." In an <a rel="nofollow" href="http://www.zdnet.com/blog/service-oriented/forrester-us-it-spending-growing-even-faster-than-we-thought/5294" target="_blank">article from ZDNet.com</a>, Joe McKendrick believes the numbers show the "pent-up demand from purchases being held off the last couple of years," when either budgets or profits had limited wiggle room. He also points out initiatives like analytics and data management that may affect the 'innovation cycle.' With more companies willing to invest in IT, the landscape will experience a period of technical innovation. An <a rel="nofollow" href="http://www.networkworld.com/news/2010/072610-it-innovation-how-to-avoid.html?page=4" target="_blank">article from Computerworld.com</a> outlines a few elements for providing an environment that sustains innovation: <ul> <li>Employees need the right to fail-it's hard to innovate when there is fear of being wrong</li> <li>From top to bottom, anyone (and everyone) within the organization should take responsibility for innovation</li> <li>Establish partnerships with other departments to communicate and articulate benefits of technology-driven innovations</li> <li>Create an area or environment for innovative ideas and experiments, one where people can test and hear various ideas</li> <li>Carving out processes and declaring ownership-promising ideas and experimental tests need facilitating roles</li> </ul> Remember to take a step back and observe whether your company can do something more efficiently. Getting caught up in the usual routine can stymie workplace innovation.   Until next time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0Apple Targets the Small Business MarketApple Targets the Small Business MarketApple Targets the Small Business Market Microsoft has seen its fair share of success recently. In a <a rel="nofollow" href="http://windowsteamblog.com/windows/b/bloggingwindows/archive/2010/07/22/windows-7-momentum-continues-175-million-licenses-sold.aspx" target="_blank">blog post</a>, the Microsoft Windows Team revealed that 175 million copies of Windows 7 had been sold, a record pace of over 7 copies sold per second. Furthermore, 16% of all PCs in the world now run on Windows 7, quite a feat for a product launched less than a year ago. While Microsoft celebrates with its fastest selling operating system in history, Apple has announced its strategy to commit to a surging industry: small business. According to a <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052748704684604575381432625378108.html" target="_blank">post on WSJ.com</a>, Apple is beginning to "boost efforts to appeal to small businesses" by hiring engineers experienced in "implementing computer systems for clients and proficient in networking hardware and server platforms." Apple's presence in the small business market has been a hit and miss-while some companies take pride in utilizing Macs and OS X, as opposed to Windows products, the pricing and on-site service availability have been sticking points in further commitments from small enterprises. Especially in a lagging economy, small business owners look for "cost-conscious alternatives." Apple will adapt a new strategy by focusing on small business growth. Traditionally a consumer product producer, Apple has witnessed growth in media, design, and other creative firms. With the success of the iPhone and iPad, it's hard to ignore the impact that Apple has made on the technology industry as a whole. In order to execute a small business strategy, Apple stores have dedicated one salesman to managing accounts with local businesses. They have also looked into recruiting a sales staff to form "a specialized team that negotiates leasing and pricing terms for business customers." Look to see similar executions throughout all of Apple's 300 locations. To further dive into their strategy, Apple has established an incentive program to "manage the growth of these new business initiatives." It is no surprise to see Apple's attention shift toward the small business sector. According to the WSJ.com article, "North American businesses with fewer than 1,000 employees are expected to spend $310.8 billion on information technology this year." To add to that, projections show a 6% increase for next year to $328.3 billion. With on-site support and possibly cheaper hardware costs, we'll have to see if small businesses take the leap from traditional Microsoft products to consumer-friendly Apple services.     Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT0500 Million Reasons Small Businesses Should Join Facebook500 Million Reasons Small Businesses Should Join Facebook500 Million Reasons Small Businesses Should Join Facebook Social media has turned into a global phenomenon as evidenced by <a rel="nofollow" href="http://blog.facebook.com/blog.php?post=409753352130" target="_blank">this week's announcement</a> from Facebook headquarters. At 500 million members, Facebook hit the halfway point to a billion users, a feat unheard of merely 5 years ago (when Facebook launched). As the internet continues to permeate all aspects of life, social media has carefully followed in its path. It's hard to imagine 500 million-to <a rel="nofollow" href="http://en.wikipedia.org/wiki/List_of_countries_by_population" target="_blank">put it in perspective</a>, it is more than the current populations Germany, Russia, France, England, Italy, Spain, Canada combined. If Facebook were its own country, it would be the 3rd largest in the world, trailing only India and China. Out of the 500 million, the United States <a rel="nofollow" href="http://mashable.com/2010/07/22/facebook-500-million-infographic/" target="_blank">claims</a> around 125 million users, or 20% of Facebook's population. According to <a rel="nofollow" href="http://mashable.com/2010/02/16/facebook-nielsen-stats/" target="_blank">Mashable.com</a>, "each American Facebook user spends an average of 421 minutes on Facebook per month, which amounts to more than 14 minutes per day; even if you lump together the time spent on Google, Yahoo, YouTube, Microsoft/Bing, Wikipedia, and Amazon, it still doesn't beat Facebook." The bulk of their user base is 18-34 year olds, making up 57% of the audience (while the 35-44 age group retains 14%). This means that at the very least 70% of Facebook users are potential small business participants or consumers. Although all 500 million reasons may not be viable, here are three motivators to start participating and interacting with these large percentages: You can have a small business with big objectives. Just because your business is small, doesn't mean your clients need to be local. The internet has opened up previously untouched avenues for small business success, and Facebook integrates the social aspect of branding and customer relations. Don't be overwhelmed by 500 million people-a small business can succeed in a big world (in fact, they could lead the <a href="/switchfast-blog/2010/6/25/hey-chicago,-you%E2%80%99re-the-next-silicon-valley.aspx" target="_blank">next technological revolution</a>). Go where the people go. The ability to market to millions of people with a couple clicks is a revolution in itself. Any business person knows that in order for your product or service to succeed, it must be seen, heard, and used. Therefore, when you hear other people say "Facebook just isn't for my business," ask them why they choose to ignore a country of possible customers bigger than the United States. While direct marketing may irk Facebook users, small businesses can use the influence of locality (and the future looks promising for local search) and word of mouth to promote themselves. Cost of Facebook: $0. Small businesses have little room in their budget for marketing. What better way to push a promotion or product through a medium that costs no money? Allocate a few hours a week to interact and experience the world of Facebook, both as a user and as a small business owner. The value in social media is the immediate connections and the relatively promising ROI from just a little online effort.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business SEO0Move Over, iPhone: 5 Reasons Android Now Works for Small EnterpriseMove Over, iPhone: 5 Reasons Android Now Works for Small EnterpriseMove Over, iPhone: 5 Reasons Android Now Works for Small Enterprise While large corporations usually depend on certain hardware manufacturers for their technology, today companies are adjusting to their employees mobile and computer preferences. With the market growing beyond Microsoft for operating systems and Hewlett-Packard for technology hardware, consumer options have turned into corporate IT nightmares-so many devices, so many alterations to protect the user and company from malicious content. After Apple exploded with the release of the consumer-targeted iPod, they entered the mobile industry with the iPhone. This product, also aimed at consumers, eventually fell into enough high-ranking hands that companies were overwhelmed with the demand to cover iPhones within their IT protection protocol. To this day, iPhones and Blackberries continue to dominate business environments, but the mobile market is evolving quickly. In fact, Google now has the fastest growing mobile OS with its popular (yet fragmented) Android platform, ranging from version 1.5, 1.6, 2.0, 2.1, and the latest 2.2.  With more consumers opting for an open-source platform, businesses both large and small may need to cover their tail when it comes to data protection and user security. Fortunately, here are five reasons why small businesses can utilize Android 2.2 as an efficient enterprise tool: Exchange Support. While users have no problem syncing their Google services with Android devices, Exchange was a different story. With the release of 2.2 (out now only for Nexus One, more devices later this year), Exchange support offers Mail, Calendars, and Contact sync. If the platform continues to gain market share, don't be surprised to see Google create a more enterprise-worthy deviation. Video Conferencing. While most people were "introduced" to FaceTime, video chatting is nothing new to the business and technology world. Now with the software and hardware widely adapted, video will become a more effective business tool and help shape the way small businesses and clients communicate. For example, product demonstrations can be streamed through the camera of one employee's cell phone straight from a client's shop. Security. One of the most important aspects from an IT department's point of view is security. While users want a flawless experience, IT specialists work hard to bring that functionality while protecting important data from leaking or malicious content from entering. In the case of Android 2.2, you can now use full alphanumeric passwords (as opposed to pattern drawing on previous versions), a big step in IT protection capabilities. Remote Management. Along with the advances in security, version 2.2 permits IT departments to control passwords and wipe devices remotely through an Exchange server. Still required for IT to function would be encryption for removable media cards and remote tracking.   Business-specific Applications. The explosion of the Android platform has been due in some part to its open-source community and the quickly-developing Android market. This week, Google launched App Inventor for Android, an application that allows anyone to build an app from scratch. While this won't turn the average mobile user into a certified developer, this reinforces the direction of Android's open system: build whatever your company needs and use it on our operating system. Small businesses could utilize application development for simple or complicated enterprise endeavors. For more information about Google Android 2.2, check out this <a rel="nofollow" href="http://www.computerworld.com/s/article/9179423/With_2.2_release_Android_for_the_enterprise_deserves_a_second_look" target="_blank">article from computerworld.com</a>.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Small Business IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News,Mobile Enterprise06 Reasons Why Your Small Business Should Maintain a Blog6 Reasons Why Your Small Business Should Maintain a BlogGo Blog About It! 6 Reasons Why Your Small Business Should Maintain a Blog Successful companies are starting to realize that the key to development and growth is respecting your consumer. The idea of honesty and transparency goes a long way for customer satisfaction and brand loyalty. Small businesses understand the importance of face-to-face communication with clients - this builds confidence and trust in both parties involved. Because of limited resources, small business owners have an extra boundary in updating clients and consumers about the company's development. Growth can occur quickly - before you know it, you're a different business than your customers remembered! The good news is there are avenues that allow small businesses to inform their clients and enthusiasts with company news and events. Starting a "blog," short for weblog, opens up an arena for more engagement, specifically with an audience that takes interest in your small business. Here are six reasons why a small business blog is a good idea: <ul> <li>Build search engine ranking. A blog can be utilized in several ways, but the content you create is unique and, most importantly, yours. This will help differentiate you from other small businesses in the industry, and search engines like Google find it easier to index your site with more content. Maintaining a stream of information on a consistent basis will work wonders for your search engine power. </li> <li>Keep your audience informed and involved. Whether your blog is located on or off your website, your blog's purpose needs to remain consistent. If you use it to share industry insights or catalog exciting moments in your company's history, viewers need a reason to view it on a regular basis. </li> <li>Unite all your small business employees. As your company grows, there's little time for team unity - keeping a blog updated with company milestones can be inspiring and beneficial for all team members involved in the small business growth. Not only do your audience members enjoy the content, but your employees strive to make better headlines! </li> <li>Share your ideas among fellow small business owners. Comparing and discussing experience in the small business industry can be helpful to companies that are in a rut. The SMB arena is one in which all entities want to see each other succeed - sharing and learning is part of the small business ownership experience. </li> <li>Maintain a timeline for the development of your company. Marking a date, headline, and details for every milestone can create a visual reminder of how fast (or slow) your success has occurred. These dates can help you later on when deciding campaign timelines or strategic changes. </li> <li>Give your small business a voice. The tone and content of a blog carries the personality of the small business through any computer screen. The subject matter and diction should reflect the mission of the company and represent a small business that knows what its audience wants.</li> </ul> Small Business SEO,Small Business Tips,Small Business Marketing0The Five Cs That Make Small Business SEO WorkThe Five Cs That Make Small Business SEO WorkThe Five Cs That Make Small Business SEO Work In the beginning, excitement and opportunity flood the minds of entrepreneurs beginning a venture into small business ownership. The very idea of making a difference in people's lives is reason enough to work hard towards a service or product dedicated to consumers. Some small businesses even start on a wing and a prayer, only to find out that a strategic game plan becomes necessary for growth and maintenance. In an owner's mind, his or her business is the center of the universe. Unfortunately, a business is only successful if it can sell its products and services. In order to do this, small businesses need exposure-either mass media or word of mouth, small business owners don't have the time or resources to run a company and promote it simultaneously. With a majority of potential consumers attached to internet devices, having a website can be a key component in drawing interest and crowds to your company. However, your "online storefront" doesn't work like physical locations-users don't notice you in passing, they actively seek you out, or you promote yourself through search engines. When it comes to building a strong small business website, here are 5 words that summarize the <a href="#" title="Small Business SEO">power of SEO</a>: Content. There's a reason why the internet continues to grow-people all over the world are filling servers upon servers with information. While the average user will only witness a small fraction of the internet's massive infoworld, the important part for consumers is the information that they are looking for. Building relevant content for small business websites not only helps climb the Google ladder, but it represents your company as a whole and determines whether users are satisfied or disappointed in their experience with your website. Anything from blogs to podcasts to video updates, content comes in all shapes and sizes - catering your content in an appropriate communication package can be the key in attracting potential customers from all over the internet. Connections. Where there is content, there are interested individuals. As people flood the internet with information, they connect with the users that provide the content. Just like a handshake can spark a memorable first impression, an email or instant message can build a bridge between business owners and users. These connections, both professional and personal, are important to manage and monitor, as small businesses initially rely on their local environment before focusing on a national push. Keeping in touch with a user interested in your venture can build a positive image about your brand and keep you closely connected to the user's established network. Conversations. While building connections may be important, it is the communication that defines how your small business runs. With the outburst of social media platforms, it's easier than ever to reach your potential clients online and receive real-time feedback on your products and services. While the internet provides a large quantity of information, communication between small businesses and consumers creates specific, quality data. Consistency. In order to gain any traction, SEO is done on a consistent basis. The three terms previously mentioned (Content, Connections, Conversations) require patience and persistence. Getting to the top of Google's search page doesn't happen overnight! Over time, ROI will become evident. Credibility. The need for increased internet speeds shows that the internet is growing in users exponentially. As the internet crowds converge, content, connections, and conversations need to be genuine and honest. Small businesses start from scratch when it comes to the internet-they're the new brand on the block. Don't provide any content to your users that doesn't follow your mission statement. Every web page will be analyzed and judged by users, including the engagements you make away from your site. Make sure every step you take is transparent-don't leave a potential client with anything less than a great impression. Until Next Time - Matthew Hymel     Small Business SEO,Small Business Tips,Small Business Marketing0The Human Side of Small Business – Keeping Your Employees BalancedThe Human Side of Small Business – Keeping Your Employees BalancedThe Human Side of Small Business – Keeping Your Employees (and Yourself) Balanced Business can be good or bad, surging or receding, nonexistent or overwhelming. One important goal of small business management is the ability to find motivated, hard-working individuals that represent your company's mission statement. This can be a difficult process for some small business owners-juggling a growing business with an intense job hunt. Some small businesses opt to hire within their immediate professional network to help jump-start the entrepreneur venture and save excessive hiring resources for business development. With a group of employees ready to take the business landscape by storm, you can put your management in cruise control, right? Keeping individuals happy and making money require separate techniques and plans. Here are a few pointers (and examples) of developing a workplace personality while growing a healthy small business: Focus on building individual skills and show progress on a consistent basis. Even in a small business, not every employee will experience all aspects of development. Having quarterly or monthly meetings to show employees the effects of their recent work can build confidence and workplace drive. Aside from motivating groups, individuals thrive off support from their superiors. Challenge your employees to perform above their threshold and when they reach goals, remind them of all the work it took to get from Point A to Point B. Showing is always a stronger reinforcement tool than telling. Address personalities accordingly-like business, every person needs a unique pitch. Be patient and kind to your employees. Taking the time to understand their personality quirks can benefit your "people" skill set and the small business. Concentrate on exploring and exposing a person's positive qualities while improving other areas on a personal basis. Learning to choose your words and tone can make the difference in discouraging or inspiring a small business employee. A healthy personal life means a productive professional one. In no way should your business life pry into your personal affairs. A small business, however, should provide support and comfort for its employees when a personal matter affects work ethic. Having personal connections among employees can help alleviate some stress from a personal situation and provide an "escape" in some cases. The success and management of an individual's personal life can provide the same stability in a small business environment. Altering the work schedule can provide a much-needed change in routine. During the warmer seasons, companies opt for a summer schedule, where working an extra 45 minutes a day can cut Fridays into a half day. Other small businesses offer certain work-at-home hours or extra days off. <a rel="nofollow" href="http://blogs.bnet.com/smb/?p=1301" target="_blank">Whatever the case</a>, tweaking any schedule can be good for those employees who tend to "go through the motions." Changing the perceptions of a work process can spark ideas on how to condense or renovate operations. The bottom line: people skills are important to any business. Participating in group activities inside or outside the workplace (unrelated to work objectives) can build trust, a key characteristic in small business environments. Building conversations with clients or employees teaches plenty of lessons in workplace communication efficiency. Don't just "deal with people" - take interest in others' curiosity and create a comfortable environment for people to openly express their ideas.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips0Can MS's Windows Phone 7 Make a Difference in Mobile Enterprise?Can MS's Windows Phone 7 Make a Difference in Mobile Enterprise?Can Microsoft’s Windows Phone 7 Make a Difference in Mobile Enterprise? While Apple concentrates on its newest iPhone and Google continues its search engine dominance, Microsoft has seemingly <a href="/switchfast-blog/2010/6/24/microsoft%E2%80%99s-bing,-internet-explorer-9-making-quiet-advancements.aspx" target="_blank">sat in wait</a>, quietly planning their next mission into the evolving technology industry. One of the projects introduced earlier this year, Windows Phone 7 Series (later renamed without "series" in the title, simply called Windows Phone 7), continues to build hype over the late 2010 launch. With no concrete executions, and with iPhone 4 and Google's Android surging the consumer market, can Microsoft survive the upcoming months with a product that users want? Microsoft recently attempted to target the younger teen market with their line of phones called KIN. Not only were the phones supported by a separate, specialized operating system, but critics questioned the launch timing and potential market cannibalism. An <a rel="nofollow" href="http://wmpoweruser.com/why-the-death-of-kin-is-good-for-windows-phone-7/" target="_blank">article from WMpoweruser.com</a> highlights a few positives for Microsoft in regards to Windows Phone 7: <ul> <li>Microsoft does not directly compete with their OEMs (Original Equipment Manufacturers), a lesson Google previously learned in selling the Nexus One</li> <li>One less Microsoft-supported OS - the company now can focus on Windows Phone 7 and its variations</li> <li>No internal distractions for Microsoft - look for a focused effort in providing a stable mobile experience</li> <li>KIN experience and research may apply to certain areas within Windows Phone 7</li> </ul> Aside from their internal downfalls, the market for mobile phone platforms is quickly growing and Microsoft's competitors (Apple, Google, RIM, Nokia) are already benefiting from advanced mobile operating systems. In ComScore's <a rel="nofollow" href="http://www.comscore.com/Press_Events/Press_Releases/2010/7/comScore_Reports_May_2010_U.S._Mobile_Subscriber_Market_Share" target="_blank">latest report</a> for U.S. mobile subscriber market share, Microsoft fell almost 2% over a span of three months, with 15.1% of the market back in February and only 13.2% in May. Even with these setbacks, Windows Phone 7 is gearing up to be the first step in Microsoft's mobile resurgence. News of Windows Live support from <a rel="nofollow" href="http://www.computerworld.com/s/article/9179124/Windows_Live_to_integrate_WP7_phones_PCs_Xbox_in_the_cloud_"> Computerworld.com</a> means that "upcoming Windows 7 smartphones will perform within a network of Windows 7 PCs, making the mobile experience easier and more powerful for workers and consumers." Senior VP of mobile communications at Microsoft, Andy Lees, even summarized the return: "We're back." Microsoft will focus on tying the PC, phone, and cloud together to create one fluid user experience, integrating programs like Office, Sharepoint, Zune media player software, Bing, and social networks. The emphasis will be "100% consistency" across various phone styles, no doubt an attempt to combat Android's recent fragmentation issues. For business users, the Windows Live platform along with WP7 will be critical. With their storage service SkyDrive, Microsoft will be offering 25 GB of free cloud storage within the platform for "accessing information shared between the Web and other devices." Accessing and storing e-mail, calendars, pictures, services, and other documents is an important execution for mobile enterprise users. CEO Steve Ballmer has stated that he is committed to smartphones and the debut of Windows Phone 7. At the Worldwide Partner Conference in Washingtion, according to a <a rel="nofollow" href="http://www.fiercewireless.com/story/ballmer-microsoft-isnt-giving-smartphones/2010-07-13" target="_blank">fiercewireless.com article</a>, Ballmer admitted that "people will be proud to carry (these Windows-based phones) at home" while also supporting "scenarios that enterprise IT are trying to make happen in the phone form factor." Windows Phone 7 has a lot riding on it. Since Windows 7 took the PC software world by storm, Microsoft is looking to make the same splash into mobile after months of market share decline. If Microsoft can nail this OS, look to see another major contender in the mobile enterprise market come early next year.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,Small Business IT,Mobile Enterprise0As Tech Job Demands Grow, So Does Your Small BusinessAs Tech Job Demands Grow, So Does Your Small BusinessAs Tech Job Demands Grow, So Does Your Small Business Many factors contribute to the growth and success of a small business startup: the idea, the demand, the innovation, the determination, the passion, the resources, and much more. In a struggling economic landscape, consumers turn to conservative spenders, relying more on familiar consumer experience (word of mouth) to aid in making important purchases. This gives small business a window of opportunity, and, as we've <a href="/switchfast-blog/2010/6/8/small-business-sees-rise-in-confidence.aspx" target="_blank">stated previously</a>, startups everywhere have made the best of the times. Looking at a networkworld.com <a rel="nofollow" href="http://www.networkworld.com/news/2010/050410-it-jobs-data-center-hiring.html?page=1" target="_blank">write up</a> from May, Symantec's annual study revealed that "workers are being asked to manage more systems and deal with new technologies that are being introduced" according to the director of enterprise product management, Sean Derrington. The article points out that corporations required different skills of job seekers, those that included experience in virtualization, data protection, identity systems, and cloud computing. According to Dice.com (<a rel="nofollow" href="http://www.networkworld.com/news/2010/070910-top-ten-tech-jobs.html?hpg1=bn" target="_blank">via Networkworld.com</a>), in July 2009, their job site reported 48,993 available tech jobs which included 28,713 full-time positions. As of July 1, 2010, these numbers increased to 66,672 available tech jobs which included 39,389 full-time positions. In a recent survey, Dice.com revealed the top 10 most difficult positions to fill in the IT industry. While the top three list Java, Security, and Software Developer, respectively, it is only a year ago when Virtualization sat in the top three. Instead, the presence of more virtualization technologies has pushed this skill set of the top ten most difficult to find. So why exactly are these spots vacant? Is it because nobody wants these positions or the demand is fairly specific in terms of experience and knowledge? A Dice.com spokesperson commented, saying that "HR managers and recruiters are starting to pay higher salaries for new hires - that is a result of too many openings and not enough skilled professionals for stronger areas." With an increase in IT jobs accompanied by a demand for a distinct skill set, there will be two consequences for the upcoming IT sector: 1. IT job seekers will turn to personal business or small business experience to hone their skills in a specific field of work 2. IT job recruiters will be more critical and explicit in the desired experience, leading to a more focused IT presence (which will benefit the company and reduce multiple-management roles) For a small company, IT can be frustrating without the proper resources, support, and knowledge. In order to grow at a rate that you want, the technology needs to grow with you and sport a solid foundation along the way. More companies have observed the demand for distinguished experience-don't settle for a generic IT solution when your small business needs a specialized solution.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT,IT News0How Professional Online Networking Adds to the Value of Your SMHow Professional Online Networking Adds to the Value of Your Small BusinessHow Professional Online Networking Adds to the Value of Your Small Business While most college students are learning that "networking" is an important part of today's economic upbringing, business professionals know the importance of setting a prime example when meeting with a potential client or consumer. These individuals are capable of reading expressions, deciphering body language, and hearing vocal undertones. While many sales people constantly tweak and develop the ability to move a stranger from an onlooker to a buyer, several people lack the finesse, courage, or knowledge. With the explosion of online social media, networking is a click away instead of a handshake. Communication has expanded as a whole and certain lines have been blurred between "professional" and "social" networking executions. When it comes to any professional encounter, you are representing your small business while leaving an impression, whether it's lasting or temporary. Here are few points to remember when engaging in professional communications, both offline and online: The oldest marketing trick in the book - just get out there. Business networking events, seminars, and webinars are created for like-minded individuals to share ideas and listen to others. On a very human level, we engage in communication to be inspired, informed, or involved. When it comes to business, going to a 5 person or 50 people networking opportunity is critical in marketing your company's mission statement. Online works similarly, in that participating in conversations and discussions among different platforms guarantees a top of mind for a selection of your audience. Accepting and experiencing the roles of follower and leader. There will be plenty of opportunities to teach others what you know and what your business has taught you. Undoubtedly, as your business grows, your clients or consumers will embrace your product and provide a level of trust between brand and user. For example, social media can be used to collect all your consumers in one place. A small business learns best from the experience of fellow small business owners - don't be afraid to show your consumers that your small business is always learning and growing as well. Giving your company a personality is as easy as knowing your manners. It's the little things that make professional networking easy to master but apparently hard to follow. From a handshake to a hand written thank you letter, personal touches on communication methods can add an aspect to networking that far few people utilize. When it comes to professional online networking, don't leave any emails hanging and don't forget to give appreciation and thanks where it's due. A professional connection is strong, a personal one is stronger. Establishing professional networks is critical in building a marketing venue for your small business service or small business product. In many instances, small businesses start from a personal desire to succeed and grow - not just as an entrepreneur, but as a human being. You need dedication and passion to run a small business - and the rewards from executing help feed these two.   Until Next Time - Matthew Hymel social media marketing,Small Business Tips,Small Business Marketing0Firefox 4 Beta Shows Off Improved Interface, Still Not Quite SpeedyFirefox 4 Beta Shows Off Improved Interface, Still Not Quite SpeedyFirefox 4 Beta Shows Off Improved Interface, Still Not Quite Speedy Mozilla recently announced their <a rel="nofollow" href="http://www.mozilla.com/en-US/firefox/beta/" target="_blank">beta version of Firefox 4</a> to the public, preparing for a final browser version release later this year. The Firefox browser sits second behind Internet Explorer in overall world browser usage but looks to take advantage of a <a href="/switchfast-blog/2010/7/2/microsoft%E2%80%99s-internet-explorer-going-strong-but-faces-adversity.aspx" target="_blank">competitive online landscape</a> where the likes of Chrome and Opera have started becoming reputable options. The latest netmarketshare.com <a rel="nofollow" href="http://www.netmarketshare.com/browser-market-share.aspx?qprid=1" target="_blank">top browser share report</a> revealed that Firefox saw a slight decline from May to June, coming in at 23.81% from 24.32%. Internet Explorer, on the other hand, saw its browser share return to over 60%. Although the Beta was scheduled for an end-of-June release, the first tune-up just became available to Windows, Mac, and Linux users. To most users, however, the significant changes (upgraded interface) are offered automatically on Windows and must be changed manually for Mac and Linux. According to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/070710-mozilla-overhauls-ui-for-firefox.html?hpg1=bn" target="_blank">article from Networkworld.com</a> and an <a rel="nofollow" href="http://lifehacker.com/5580817/first-look-at-the-improved-and-redesigned-firefox-4" target="_blank">analysis from Lifehacker.com</a>, here are some noticeable interface enhancements in the new Firefox 4 Beta: <ul> <li>Tabs to the top - Until this point, most Firefox users have found tabs below the search bar (and any personalized bars). In the new Beta, the tabs are now located at the top of the browser, similar to Google's Chrome browser set-up.</li> <li>New Firefox button - In previous versions, the upper left hand corner houses the familiar Firefox icon which can be utilized for window actions. The new version has condensed these actions with the Menu Bar to include a single, large "Firefox" drop down menu. Utilizing the browser's menu features is now all in one location, which opens more space for browser content.</li> <li>Stop & Reload now as "StopLoad" - Now when you come across a "stop and reload" situation, it will only require one button. Firefox has merged these two options into one click between the Home button and the Forward/Backward buttons.</li> <li>Bookmarks Button - By default, Firefox has replaced the bookmarks toolbar with a more space-saving bookmarks button located to the right of the Google Search box.</li> <li>Out of Process Plug-In for new crash protection - Having debuted in the Windows version of Firefox 3.6.4, this nifty addition will protect the browser from crashes by Adobe's Flash, Apple's Quicktime, or Microsoft's Silverlight.</li> <li>New Standards Support - Firefox 4 Beta, along with the final version, will "boast a new HTML5 parser, native support for the WebM video standard introduced by Google, and other unspecified gains."</li> </ul> Here are some <a rel="nofollow" href="http://www.computerworld.com/s/article/9178929/Visual_tour_Firefox_4_beta_1?taxonomyId=167&pageNumber=1" target="_blank">screenshots of the user interface</a> updates, if you don't find the time to download the Beta version. As with every browser release, critics have started to test Firefox 4 against current browser speed and performance tests. One such test, Mozilla's Dromaeo testing suite, showed the latest Beta as faster than 3.6 but still just short of Opera's speed and far off from Safari and Chrome. A writer at <a rel="nofollow" href="http://linuxers.org/article/firefox-4-beta-shows-twice-better-js-peformance-36-still-lags-behind-others" target="_blank">Linuxers.org</a> is quick to point out "not to make judgments based on a beta release. Developers are working very hard to make Firefox 4 as fast as possible." He also highlights an important aspect of Firefox that makes it infinitely more appealing than the browser that preceded it (Internet Explorer): "Firefox is more than just speed and stats - with its add-ons capability and new UI improvements, the end software experience is what counts."   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0How Large Corporations Are Influencing the Small Business SceneHow Large Corporations Are Influencing the Small Business SceneHow Large Corporations Are Influencing the Small Business Scene Established companies are getting impatient with consumers' lack of spending and have drawn up some interesting ways to not only bring sales but stir up the small business arena. An <a rel="nofollow" href="http://www.nytimes.com/2010/07/05/business/05loan.html?_r=1&ref=politics" target="_blank">article from the New York Times</a> points out how some companies are not only "offering unconventional promotions meant to attract visitors to stores, but also to get them feeling profligate". While profligate may be a strong term, there are certainly executions from which individuals and small businesses can greatly benefit. Here are a few examples of retailer benefits: <ul> <li>Toys "R" Us, according to NYT, is "asking consumers to create a sort of grown-up piggy bank" and open a separate holiday fund that would only be spent at their store. Come mid-October, the company would add 3% to the account's present balance</li> <li>Office Depot is going a cheaper route - in an attempt to target back-to-school shoppers and small business utility shoppers, it will offer glue sticks, scissors, and other items for less than $1 and give away certain items like markers for free (no purchase necessary, either)</li> <li>Staples hopes to benefit from offering items for 5 cents or 1 cent. This, accompanied by complimentary gift cards with purchases of backpacks, doesn't expect to make Staples any money, but the goal is to bring the customers in where they can make one stop for all of their remaining supplies</li> </ul> While many of these deals are centered on the consumer, Sam's Club is introducing a program that could facilitate an easier avenue for entrepreneurs to lift off into small business space. This policy, according to NYT, will "facilitate loans for shoppers of up to $25,000, backed by the Small Business Administration." The company began experimenting and testing the program back in May. In the near future, they will start to market the loans to its members nationwide. A financial company by the name of Superior Financial Group will be managing the loans and offering lower interest rates and discounts on application fees strictly to Sam's members. This is a risky move by Sam's Club to ignite spending in a conservative economic time. <a rel="nofollow" href="http://blogs.bnet.com/business-news/?p=3188" target="_blank">Over at BNET.com</a>, blogger Carol Tice mentions Sam's Club struggle to keep up with Costco and connection to small-business circles (15% of Sam's business customers reported they were turned down for a bank loan) as motivators to a loan program. The two risks involved on the part of Sam's Club include partnering with a non-bank lender and the current high rates on loan defaults. While Sam's may have risks, small business owners now have more options for financial support. As the NYT article points out, a survey done by Sam's members revealed that "tight credit" was partly to blame for a fall in net sales. Sam's Club hopes to facilitate a solution by providing small business owners with money to spend. We will have to see if entrepreneurs and owners find this useful or if the Club's move is more risk than reward.   Until Next Time - Matthew Hymel      Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business Tips0Your Social Media Experience as a Small BusinessYour Social Media Experience as a Small BusinessYour Social Media Experience as a Small Business A popular topic for online marketers tends to be the discussion of absolute value for social media activity in regards to business participation (Even we have <a href="/switchfast-blog/2010/5/19/5-tips-on-maximizing-social-media-roi.aspx" target="_blank">provided you with tips</a> on maximizing social media ROI). Small businesses want a clear - and, ideally, quantifiable -- definition of what platforms like Facebook and Twitter can provide for their company's growth and development. While larger brands have an established fan base to utilize, small businesses are challenged to use creative and <a href="/switchfast-blog/2010/2/23/social-media-thrives-on-small-business-innovations.aspx" target="_blank">innovative social media executions</a> to break the monotony of digital engagement. In order to stand out, taking a step in the different direction may pay dividends to your company's income and image. To add on to our previous remarks, social media is approached quite differently when it comes to small businesses or entrepreneurs. With such an active audience, it makes sense to establish a presence where your potential consumers reside. But what can you expect to experience? There's a lot of spam. Whether through Facebook, Twitter, or even LinkedIn, there will be the occasional spam messages similar to email content. Like business, these messages go where the reader is. Expect to see spam and malicious content increase as social media becomes more integrated in professional settings. You're not the only business selling <insert product name>. One of the most prudent tactics when entering the social media arena is to take a look at what other companies are doing, specifically those of your competitors. Interact as if you were a potential consumer - what are they doing right? What could they change? Take these lessons and apply it to your strategy. This is just like establishing a business plan, except you will find that social media execution innovation is still an ongoing process. Learn and adapt from companies that make noise in the digital theater. Come to the table with quality content. Social media users love two things: up-to-date content and unique, quality content. Whether it's keeping your Twitter followers up to date with your office's internal shenanigans or announcing for the first time a product launch on Facebook, the content should speak for your company and no other. Looking at your competitors is just one step in establishing an online identification - add your business personality, goals, and work ethic to the equation to create an approachable online presence. People genuinely want to connect. Despite all the mass messages and multiple account coordination, people and brands ultimately want to establish a solid plane of communication. When a user finds content that he or she enjoys, it is human nature to pass it along or share it with others who are interested. An article from <a rel="nofollow" href="http://www.letstalkseo.com/optimize-your-social-media-experience-with-these-rules/" target="_blank">LetsTalkSEO.com</a> points out that "with more experiences and knowledge, social media users are becoming more and more skilled at spotting fakers." The more time you spend around someone (both physically and digitally), the more you understand his or her reputation and intentions. Use social media how YOU want. Some small business owners feel like there's a book that will teach and show them exactly what to create and promote on each social media platform. Not only is this not the case, but it is detrimental to the very purpose of social media: creating an online personality. From an <a rel="nofollow" href="http://searchenginewatch.com/3640613" target="_blank">article on SearchEngineWatch.com</a>, here are a few marketing executions that small businesses have found useful for social media: <ul class="unIndentedList"> <li>Customer service - Solving a problem for a client in public allows others to utilize the solution and notice your effective communication</li> <li>Feedback tool - Get real-time information and ideas</li> <li>Networking opportunity - Unlike an event that lasts a few hours, social media is a plethora of networking opportunities, 24 hours a day</li> </ul> While these experiences are notably prominent, each small business will observe different opportunities and struggles. The one tip that seems to resonate among small business social media users is this: go in with a user-centric strategy and an open mind.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business Marketing0Microsoft’s Internet Explorer Going Strong But Faces AdversityMicrosoft’s Internet Explorer Going Strong But Faces AdversityMicrosoft’s Internet Explorer Going Strong But Faces Adversity The long-standing browser champion, Internet Explorer, hasn't exactly thrived over the last year or so. As competition like Mozilla Firefox, Google Chrome, and Apple Safari eat away at Microsoft's market share, IE pushes through some <a href="/switchfast-blog/2010/1/15/microsoft-announces-ie-security-hole-believed-to-be-involved-in-google-attacks.aspx" target="_blank">regrettable moments</a> to further <a href="/switchfast-blog/2010/3/16/ie9-now-available-for-test-drive.aspx" target="_blank">advance the user experience</a>. While several critics consider IE a <a href="/switchfast-blog/2010/3/25/hungry-hungry-hackers-conquer-ie8-on-windows-7-(among-other-feats).aspx" target="_blank">security liability</a> for users, Microsoft has remained persistent in updating malicious holes in both their operating system and internet browser. According to NetMarketShare's <a rel="nofollow" href="http://www.netmarketshare.com/browser-market-share.aspx?qprid=1" target="_blank">June research</a>, Microsoft has made a turn for the better. IE's market share increased by 0.57%, demonstrating the first signs of growth in over a year. It appears that their growth is at the expense of Mozilla's Firefox browser, which fell 0.51% in market share. Chrome and Safari both saw a slight increase at 0.24% and 0.18%, respectively. Opera, another emerging browser platform, saw its usage drop 0.16%. According to a <a rel="nofollow" href="http://www.computerworld.com/s/article/9178783/Microsoft_s_IE_posts_record_usage_share_gains?taxonomyId=211&pageNumber=1" target="_blank">Computerworld.com news article</a>, IE's "impressive gains in the U.S. in May" carried over to the rest of world during June. Europe saw a 0.88% jump in IE browser usage in June and almost as much in Asia (0.81%). Vince Vizzaccaro, a Net Applications executive vice president, offered several explanations as to the jump in market share, including the "upswing in Windows PC sales, the fact that IE8 is included with Windows 7, the recent marketing campaign, and the continuing efforts to advertise IE." While Microsoft has retained a firm grip on the 'preference of browser by large businesses' category, the browser landscape gets more competitive every day. Recently, <a rel="nofollow" href="http://news.cnet.com/8301-30685_3-20009387-264.html" target="_blank">IBM named Firefox</a> as its default browser for "nearly 400,000 IBM employees". Bob Sutor, vice president of open source and Linux at IBM's Software Group, praises Firefox as a "gold standard for what an open, secure and standards-compliant browser should be... I think it was Firefox and its growth that reinvigorated the browser market as well as the web." Business isn't the only area that Microsoft needs to watch. South Korea <a rel="nofollow" href="http://voices.allthingsd.com/20100630/south-korea-relaxes-curbs-on-web-browsers/?mod=ATD_rss" target="_blank">decided</a> to get rid of strangling Web browsing rules that "trapped the country's Internet users with 1990s-era security technology and created a de facto monopoly for Microsoft's Internet Explorer". The change came in regards to smartphone services and government officials say they'd like to follow in the footsteps of the U.S. and European Union in "flexing their muscles over Microsoft's dominance". Internet Explorer still retains 6 out of every 10 internet users, but how long will their dominance remain with Firefox's open standard and Chrome's speed knocking on the door? As rumors swirl around IE 9 and next-gen operating systems, will Microsoft surprise the enterprise industry by adapting and innovating?   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0How Small Businesses Can Take Advantage of Mobile SEOHow Small Businesses Can Take Advantage of Mobile SEOHow Small Businesses Can Take Advantage of Mobile SEO As computing devices evolve from large, box-like machines to sleek, mobile creations, software is forced to adopt to specific hardware capabilities. While some products have failed to adopt the rapid growth of technology hardware, the internet is one utility that can't afford to fall behind in adaptation. The internet triggered a movement for information - not only while sitting at a desk, but while standing in a line or going on a trip. The problem went from "how to provide a massive amount of information" to "how to provide a specific piece of information at the right moment". Here is where mobile devices evolved into mobile internet devices - cell phones became smartphones, laptops became netbooks, and household devices became easy internet access points. The user experience expanded from a PC with a 10 inch screen to Macs with 24" screens, smartphones with 5" screens, or tablets with varying screen sizes. One thing remains the same - every user demands an effortless experience from one device to another. In other words, the required content should be the same on your computer as it is your phone. Some small businesses don't have the luxury or resources to monitor and adjust to the evolving technology industry. <a href="#" title="Small Business SEO">SEO</a> is an important part in marketing an online business, and users are searching for products and services on a mobile device now more than ever, and relying on their location to help make the transition easier. Here are a few tips to consider before your small business dives head first into the advancing mobile search market: Use SEO resources to build your main website page. In an article over at SearchEngineWatch.com, Gareth Owen points out that Google has a <a rel="nofollow" href="http://searchenginewatch.com/3640805" target="_blank">separate index</a> for mobile devices. This is important because until certain questions are answered in the SEO world, Google will allow users to access the same information across all equipment platforms. While some experiences may be more fitted for an internet browser on a computer monitor, only time will tell if small businesses (or any website in general) will require adjustments to vamp their site experience quality and SEO rank on mobile devices. Concentrate on location-specific keywords. Google has made it clear through its Google Maps and Google Places executions that location is a critical component in search. Users want products and services that are easy to obtain and relative to their area. This is where small business services can benefit significantly - marketing to a specific city or area can get you on the first page of certain search terms and these local clients tend to show strong customer loyalty and willingness to spread your company via word of mouth. Monitor your website's compatibility on various devices. Being online has its advantages in that you can monitor the traffic to your site and adjust SEO goals to specific targeted markets. However, one aspect that is still difficult to oversee is the device from which they access your company information. If a small business provides customer-oriented products, ask your customers how they repeatedly experience your product, service, or brand - you may be surprised to hear their device of choice, but if your current buyers are on these devices, shouldn't you optimize a website for this specific experience? Be patient and follow your client/user feedback. Like any good business venture, ask your users what they like, need, don't like, and don't need. Mobile SEO is still under the microscope in terms of how big companies like Google and Microsoft intend on indexing and offering paid search options. Optimizing your search capabilities on a tablet may not be a worthy investment for a company that targets a generation of users that constantly uses smartphones, or vice versa. As the field thins out, small business SEO will be another business choice that requires research and specialist experience. Remember that SEO results can come within a few weeks or a few years, but marketing your small business website on the internet is a must in today's technology-heavy (and internet infested) society.     Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Mobile Enterprise0Three Benefits Tablets Can Bring to the Small Business SectorThree Benefits Tablets Can Bring to the Small Business SectorThree Benefits Tablets Can Bring to the Small Business Sector Emerging technology can be a burden on IT managers-as well as employees. As new software updates and hardware innovations arise, users feel overwhelmed after finally learning and committing to a specific way of doing work. The latest piece of technology dubbed the "tablet" has consumers all giddy as the iPad has set a standard for interaction and user experience. As we <a rel="nofollow" href="http://www.zdnet.com/blog/btl/at-t-exec-4-out-of-10-of-our-iphone-sales-to-enterprises/35145" target="_blank">saw with the iPhone</a>, a consumer-oriented product has snuck its way into the enterprise setting. On the surface, a tablet seems like an additional device to the standard business-professional lineup that may include your desktop PC, laptop, and mobile phone. Where is the added value that will benefit small businesses both in the short run and especially in the long run? Aside from specific implementations, here are three general benefits for small businesses due to arrive via the "tablet" era: Companies will cater hardware to specific small business users. Technology companies like Dell and Cisco have announced intentions (and production schedules) to penetrate the business tablet market. Dell's plan includes offering different sized devices, starting from five inch screens and moving up to ten inch devices. Cisco's <a rel="nofollow" href="http://www.computerworld.com/s/article/9178682/Cisco_launches_Cius_tablet_for_business" target="_blank">recently announced product</a>, Cius (pronounced SEE-us), runs Android and specifically targets the small business videoconferencing aspect. Whether its screen size, processor speed, HD support, or battery life, the small business tablet market will break down into specific segments supported by employee requests and needs. Developers can create applications designed for small business enterprise efficiency. As we've <a rel="nofollow" href="http://www.zdnet.com/photos/10-free-ipad-apps-for-business-photos/439769?seq=2&tag=content;get-photo-roto" target="_blank">started to see</a> in the Apple App Store, applications are being developed that improve small business efficiency. For example, Cisco's Webex product "enables tablet users to participate in WebEx meetings on their device, with a full screen view of the online conference and ability to participate vocally via free VoIP." The iPad does not offer a front facing camera, but future tablets will come prepared for the likes of videoconferencing. A tablet allows you the opportunities to view as well as create content on the go. For those employees that deal with heavy media use beyond email (including conferencing, website managing, or creative programming), a developer can ease the transition from a clunky laptop to a device designed to function as efficiently as possible. Users (or employees) discover resourceful ways to use tablet devices that cut small business budgets. With hardware and software possibilities, never rule out the innovation and experience of the user. Small business employees will have more power to communicate concise ideas and choose the tools that will increase their performance and production levels. Not only does this cut costs on the most valuable resource (your employees' time), but it empowers the user to share innovative techniques on setting and reaching business goals. In the center of business is communication - internally and externally - and any device that permits users face-to-face or real-time interactions will increase workplace and client conversation effectiveness. The iPad may be the current standard for the consumer tablet industry, but be ready for technology companies to "experiment" with plenty of enterprise options that include never-before-used technology (face recognition security) and growing small business communities, curious and willing to test new communication platforms. Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business IT,IT News0According to FCC, VoIP Service ‘Important and Rapidly Growing’According to FCC, VoIP Service ‘Important and Rapidly Growing’According to FCC, VoIP Service ‘Important and Rapidly Growing’ In a new development for the Federal Communications Commission (FCC), the first collection of local telephone competition data to comprehensively include interconnected VoIP was released in a statement last Friday with some interesting and promising results. For those who aren't familiar, interconnected VoIP service "enables voice communications over a broadband connection and allows users both to receive calls from, and place calls to, the public switched telephone network, like traditional phone service." According to a <a rel="nofollow" href="http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-299051A1.pdf" target="_blank">press release</a>, this information is just a fraction of the collected data included in the FCC's Local Telephone Competition full report. This is the first time, however, that interconnected VoIP subscriber data has been reported. Here are the numbers collected by the FCC (data is summarized as of December 31, 2008): <ul class="unIndentedList"> <li>162 million total wireline retail local telephone service connections - 141 million were traditional switched access lines and 21 million were interconnected VoIP subscriptions</li> <li>Out of the 162 million, 97 million (60%) were residential connections and 65 million (40%) were business connections</li> <li>From the 162 million total, only 1% were business VoIP subscriptions as opposed to 12% being residential VoIP subscriptions (both numbers have likely increased over a 1.5 year span)</li> <li>Of the 65 million wireline business connections, 2.7% were non-ILEC (incumbent local exchange carrier) interconnected VoIP subscriptions and 0.4% were ILEC interconnected VoIP subscriptions</li> </ul> An <a rel="nofollow" href="http://arstechnica.com/telecom/news/2010/06/over-20-million-voip-subscribers-in-the-united-states.ars" target="_blank">article from ArsTechnica.com</a> points out that there are over 20 million VoIP subscribers in the United States and growing. This is 13% of the nation's wired connections-a comparatively small figure, but a significant indication of VoIP growth. Another interesting point from the article: "This survey doesn't cover the growth of wireless telephone service. But the agency's last report cited 255.3 million wireless subscribers at the end of June 2008-17 million, or 7 percent, more than a year earlier." Because 2008 was the first year that "the FCC required carriers to report detailed data on the service, the Commission's next survey will offer more details on this growth." More or less, the agency's report states that "interconnected VoIP service represents an important and rapidly growing part of the U.S. voice service market."   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business VoIP0Beware and Recognize Phishing/Virus Attempts!Beware and Recognize Phishing/Virus Attempts!Beware and Recognize Phishing/Virus Attempts! It's come to our attention that a new and widespread phishing campaign has begun. These e-mails appear to originate from trustworthy sources, but in fact redirect users to give over passwords, credit card information, and put users open to malware and virus infections. We've included the text of the message and a screenshot of another recent example to be wary of below: From: yourdomain.com [mailto:support@yourdomain.com] Sent: Tuesday, June 29, 2010 10:06 am To: Your Name Here Subject: Reset your domain.com password Hello, yourname@yourdomain.com We received your request to reset your domain.com password. To confirm your request and reset your password, follow the instructions below. Confirming your request helps prevent unauthorized access to your account. If you didn't request your password be reset, please follow the instructions below to cancel your request. CONFIRM REQUEST AND RESET PASSWORD Click on the following web address:  https://yourdomain.com/EmailPage.srf?emailid=mail/?shva=1#inbox/12983ccaa8732d944 Thank you, domain.com NOTE: Please do not reply to this message, which was sent from an unmonitored e-mail address. Mail sent to the address cannot be answered. And an example of another: <img src="/media/71753/p2.png" width="425" height="325" alt="p2.png"/>   Please read over any content before clicking on foreign links, as attacks like these can seriously threaten your computer and personal data.       security,Internet News,Chicago Small Business0Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet)Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet)Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet) Back in April, Facebook released their Open Graph API which will allow all Open Graph-enabled web pages to show up in search when a user likes them. Essentially, this gives websites the ability to place the infamous "Like" button that is ubiquitous among Facebook pages everywhere on their actual website. If a visitor happens to like the content of that website or webpage, he or she could click on the "Like" button - this information would appear in their Facebook news stream as well as the Social Graph that Facebook is developing. Instead of website links improving website SEO, what people "Like" would determine which websites deserve top row in the search bar. With its nearly 500 million users and counting, the private social media giant is looking to conquer the web and take on Google's powerful grip on the search engine industry. Small business SEO is a fascinating, developing field with location-aware applications becoming more relevant to online users. In recent years, small businesses have benefited greatly from an increase both in overall traffic and conversion rates. Because Facebook's index is separate from (in fact, purposely against) Google's PageRank system, some developers and websites have already called the Open Graph  the system to finally bring Google down to earth in regards to its search engine prowess. However, before jumping ship for Facebook's increasing audience, consider these three reasons when using SEO to build your small business: Google is the prominent search engine, Facebook is still primarily a social media tool. When it comes to professional connections, LinkedIn has established itself as the destination for enterprise discussion and activity. While Facebook has benefited from the skyrocketing growth, the age of social media has aided that growth. Users aren't necessarily accessing the platform to find the best local restaurant or make a business inquiry. An individual will use Google for general information & questions and utilize Facebook when sharing their personal life or requesting information from their connected network. From a brand sense, users still select Google for "finding information" while choosing Facebook for "finding connections." No guarantee that "Likes" will catch on to replace "Links". In order for Facebook's Open Graph to catch on, websites will have to adapt the all-too-familiar "Like" button. This placement will allow Facebook to personalize a user's experience based on their social activity online. In essence, this "Like" button will replace the action of posting links elsewhere to access the content. Instead, it is streamed through a user's newsfeed and categorized under the Social Graph. Sounds great for small businesses looking to crack the social media conundrum, right? Not so fast - Facebook's Social Graph, as noted earlier, is in direct competition with Google's PageRank algorithm. While presence on social media is certainly beneficial, it's worth researching first to see if it adversely affects your ranking in Google, a more powerful traffic and business tool at present. The value in Facebook is still the quality of conversation, not the #1 rank in search. Facebook users primarily stay connected to the platform for the personal networking opportunities and the stream of updated conversations going on between their established connections. It is important to bring your small company brand to where the audience is, and this is a fantastic platform to interact and connect with your users as well as your critics. The search bar is still a term that users find more often referring to Google, Bing, or Yahoo. Search is viewed as a general inquiry for information based on keywords and, whether Facebook users know it or not, Facebook search is simply not yet established as a broad content search engine.   The landscape remains the same for SEO -- Small business should stick to search engines like Google and local websites like Yelp to promote online traffic increase. As time goes on, SEO specialists will keep an eye on the effect that the Open Graph has on web pages. If website administrators adopt the Open Graph at the same rate as Facebook new users, there may be a call for more audience members to "Like" websites instead of sharing links.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business News,Small Business SEO0Hey Chicago, You’re the Next Silicon ValleyHey Chicago, You’re the Next Silicon ValleyHey Chicago, You’re the Next Silicon Valley It's been almost 40 years since Don Hoefler, a journalist from California, coined the phrase "Silicon Valley" in a weekly tabloid called Electronic News. He <a rel="nofollow" href="http://www.netvalley.com/donhoefler.html" target="_blank">initially used the term</a> to describe the "congeries of electronics firms mushrooming in Santa Clara County." Little did he know, this powerful and well-established phrase would stick, and now describes the innovation and "boom" surrounding one of the greatest technological eras of recent centuries. As consumers watched recognizable companies like Apple, Google, HP, Yahoo!, and eBay grow from small startups to immense business ventures, entrepreneurs everywhere witnessed the possibility of taking an idea from the ground and building it into a piece of culture. Many of these entrepreneurs didn't need to pick up and move to Silicon Valley - they found a haven in Chicago. Certainly, some of the biggest technology companies have prospered due to the proximity of knowledge and resources within the Silicon Valley. As the internet has aged, information has become more accessible. Ground breaking technology information 5 years ago is now common knowledge. More than ever, small business startups are taking advantage of opportunities to expand on an idea - a passion to create, supply, and connect a product that consumers want (or need). The greatest support for Chicago small businesses <a rel="nofollow" href="http://www.businessinsider.com/chicago-2010-6" target="_blank">lies in the words</a> of two angel investors - Brad Keywell and Eric Lefkofsky. These two helped found Chicago-based startups Groupon and Mediabank, both having huge growth and success on a national level. Their next investments include FeedBurner, 37Signals, and Threadless (our business neighbors!). Eric Lefkofsky explains that "because reliance on technology has gone down, the other attributes of business become more important: hard work and sales." He stresses that this is Chicago's "moment in the sun," and that the city is part of a migration of Internet startups away from the Valley. A blog post over at SecondCitySEO.com points out that "most people don't realize that many well known internet brands are Chicago companies." He provides a comprehensive list that you can <a rel="nofollow" href="http://secondcityceo.com/2010/05/18/the-future-silicon-valley-may-just-be-chicago/" target="_blank">check out here</a> that includes names like Orbitz, The Onion, Sittercity.com, and Ars Technica. While many investors believe in Chicago small business startups, there are those who cast doubt. Connie Loizos at <a rel="nofollow" href="http://www.pehub.com/75358/chicago-is-not-the-next-silicon-valley-but-at-these-prices-what-a-shame/" target="_blank">peHUB.com</a> discusses Lefkofsky's remarks as well as Chicago-based venture capitalist Lon Chow, who attributes the lack of tech dominance in Chicago to the "largely historic development of other industries. You can go into trading, work for a hedge fund, or run your family's small business (in Chicago)." The great point to take from Connie's article is this - the entrepreneur arena has been growing, and settling down in Chicago instead of looking to either coast for proximity influence is a viable option. The examples of great startups may be a small list compared to Silicon Valley, but over the last decade the economy has pushed small businesses to the edge of survival. Those that have made it through will prove their worth on a national scale - and expose the power and opportunity possessed by starting a business in the Windy City.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT,Chicago Small Businessdavid gordonitsnodllc@gmail.comGreat article! I agree! I don't understand why anybody would leave this city. I'm more of a marketer than a techie but even I am testing the field with my small start up. Hopefully I can come up what people will like! 0Microsoft’s Bing, Internet Explorer 9 Making Quiet AdvancementsMicrosoft’s Bing, Internet Explorer 9 Making Quiet AdvancementsMicrosoft’s Bing, Internet Explorer 9 Making Quiet Advancements As the iPhone 4 makes its consumer debut, companies like Apple and Google have been heavily publicized of late for their latest product launches or updates. While these two companies have profited from the spotlight, Microsoft has been steadfast in updating two of their most exciting, relevant consumer services - Bing and Internet Explorer 9. Microsoft has adopted a new strategy for releasing code to developers. Back in March, they released the first "platform preview" of IE9 and since then have been releasing new versions every eight weeks. More information from a CNET.com article <a rel="nofollow" href="http://news.cnet.com/8301-30684_3-20008651-265.html" target="_blank">sheds light</a> on the new changes to IE9 that were critical in HTML5 standards support.  "IE9 will support the Canvas graphics technology and the video and audio tags specified as part of the still-developing HTML5 standard," as quoted by senior director for IE, Ryan Gavin. IE9 has made some beneficial upgrades, specifically in speed. An HTML5 speed test was conducted by Sebastian Anthony over at Downloadsquad.com where <a rel="nofollow" href="http://www.downloadsquad.com/2010/06/23/internet-explorer-9-vs-chrome-6-developer-video-speed-benchmark/" target="_blank">the video shows</a> a solid victory for IE9 over Chrome 6 in hardware-accelerated canvas rendering. More noticeable statistics showed "IE9 about 30% slower than Chrome 6 in SubSpider JavaScript benchmark" and "Opera was a lot faster than both Chrome and Firefox (testing the FishIE canvas program)." In an <a rel="nofollow" href="http://www.pcworld.com/article/199756/third_ie9_platform_preview_let_the_hardware_acceleration_wars_begin.html?tk=hp_new" target="_blank">article from PCworld.com</a>, Harry McCracken wonders if Microsoft's ambitious efforts to make IE9 the fastest HTML5 browser have a "Catch 22 effect" - If this browser is set above the rest, why would web companies build for it if average users will experience the slower version via slower browsers? While McCracken calls out the beginning of "hardware acceleration wars" in his article title, he goes on to explain that hardware acceleration "isn't the only route to take, although it's certainly a promising one... if every browser does great JavaScript, it might be time to divert resources to speeding up other aspects of the Web." Although IE9 is turning developer's heads, Microsoft's developments with Bing have certainly drawn some interest as well. In an effort to <a rel="nofollow" href="http://www.computerworld.com/s/article/9178449/Microsoft_s_Bing_turns_up_the_heat_in_war_with_Google" target="_blank">pressure Google users</a> into switching search engine loyalty, Bing unveiled new features to their page, "significantly beefing up the handling of entertainment-related queries, an area that draws a lot of interest from users." Needing to make a move against Google, Microsoft relied on its own search engine innovation to counter that of Google's noticeable standard. Dan Olds, an analyst from Gabriel Consulting Group, believes the new features will benefit Bing's effort in "chipping away at some of Google's substantial market lead." Of course, when all is said and done, both products (IE 9 and Bing) experiencing major innovations means great things for potential users. Pretty soon, the spotlight will be aimed more toward Microsoft. Until then, they will continue to release preview platforms for IE9 and enhance their search engine.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO0Strength in Small Business IT Brings Strength in InnovationStrength in Small Business IT Brings Strength in InnovationStrength in Small Business IT Brings Strength in Innovation Consumer technology has stolen the spotlight over recent years. The evolution of social media and mobile communications has transferred power from big businesses to consumers. The tools of workplace efficiency and the field of enterprise software have steadily grown into a system of user-friendly business-capable selections. The road to success relies heavily on how familiar and comfortable your employees are with their respective enterprise tools. With diversity in technological preference, the opportunity for innovation exposes employees' drive and determination. In a recent study done by IBM and the Securities Industry and Financial Markets Association (SIFMA), an article over at Networkworld.com <a rel="nofollow" href="http://www.networkworld.com/news/2010/062310-study-financial-enterprises-ready-to.html" target="_blank">points out</a> that a good percentage of financial enterprises are preparing for higher investments in IT. Here are some of results according to 240 Wall Street IT professionals and business managers, ranging from large and small firms: <ul class="unIndentedList"> <li>Half of the firms plan on devoting 20-30% of their 2010 (and 2011) IT budgets to 'new initiatives', a separate dedication from normal maintenance and upgrades</li> <li>61% expect to invest more in cloud computing, 47% more on mobile technologies</li> <li>90% plan to increase spending in technology risk analytics, or "building intelligence around risk," according to the article</li> <li>90% plan on outsourcing one or more processes</li> </ul> The data shows that companies grow more confident in the direction of the economy and the benefits of IT investments. Employees are combining their daily, personal get-it-done techniques and programs with their work tasks and seeing a productivity increase. As consumers carry their do-it-yourself methods over to the workplace, businesses try to monitor security and fragmentation without stunting enterprise innovation. An <a rel="nofollow" href="http://www.zdnet.com/blog/forrester/empowered-customers-need-empowered-employees-need-empowered-it/454" target="_blank">excellent article</a> from ZDNet.com written by Ted Schadler speaks of these innovation possibilities - and the steps it takes to accomplish a stable, accomplished IT setup that "empowers" employees and customers. The title of the article speaks for itself: "Empowered customers need empowered employees need empowered IT." He explains that 37% of US information workers (defined as employees that use computers for work) use do-it-yourself technology to get work done, including programs like Skype, Google Docs, or Smartsheet.com. While IT may struggle to keep up with all these advancements, Schadler reiterates that "people are problem solvers," and this idea of do-it-yourself technology is "covert innovation - employees solving business problems at the ground level, being productive by harnessing new tools." What does this all mean for small business? IT is the first step in the empowerment transition - Keep your IT secure, flexible, and advancing. Employees will explore efficiency tools inside and outside the workplace, using the clearest, simplest method to solving business problems. IT companies must be able to adjust to your specific environment and the tools needed to succeed - whether they are more or less traditional. As Schadler points out, "the challenge is to support innovation while keeping the company safe." An empowered IT organization working under a refreshing, stable set of principles will provide just the right level of empowerment to keep your employees efficient. Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT,IT News0New Collaboration Tool From Salesforce Pushes Notion of Social EnterpriseNew Collaboration Tool From Salesforce Pushes Notion of Social EnterpriseNew Collaboration Tool From Salesforce Pushes Notion of Social Enterprise We have seen social media grow up on a large consumer scale while businesses struggle to adapt the platform to workplace performance and efficiency. Today, Salesforce.com has paved a new direction in social networking for companies. Introducing their product, cleverly named Chatter, to the public, the Facebook-lookalike aims to improve enterprise communication and collaboration. Chatter spent the last four months in a private beta after being announced last November. In February, the beta was extended to around 100 companies at first, but eventually expanded to more than 5,000 employees due to "overwhelming demand", according to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/062210-salesforcecoms-chatter-enters-general.html?page=1" target="_blank">article from Networkworld.com</a>.  According to <a rel="nofollow" href="http://www.techcrunchit.com/2010/06/22/after-four-months-in-private-beta-salesforce-chatter-finally-arrives-as-a-public-conversation/" target="_blank">TechCrunchIT.com</a>, Salesforce CEO and co-founder, Marc Benioff, the product leverages "Cloud 2", his term designated to "realtime access to data and information, using social sources, such as YouTube and Twitter." Early statistics show that 90% of the text customers said they would recommend Chatter to others, while 22% of the beta customers saw on average an increase in productivity. CNET.com <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-20008385-56.html" target="_blank">points out</a> that "Chatter works on PCs, Macs, iPads, iPhones, Blackberrys, and soon Android -while users can update their status messages for other followers to see, Salesforce is not planning on building any instant messaging program, although it would be a natural extension down the line." Besides improving collaboration methods, Benioff has <a rel="nofollow" href="http://social.venturebeat.com/2010/06/22/salesforce-chatter-launch/" target="_blank">more ambitious goals</a> for Chatter and Salesforce. Integrating a social enterprise tool would allow communication to expand beyond sales and customer service departments, forcing more users to adapt the new network. Benioff has previously stated that "Chatter should be Salesforce's first 'enterprise-wide app'". The new program will be free to existing Salesforce users and $15 per user per month for everyone else. Will Chatter tap into a revolutionary, innovative niche market? Doubtful. With <a rel="nofollow" href="http://www.computerworld.com/s/article/9177766/Cisco_s_Quad_takes_social_networking_to_the_enterprise" target="_blank">Quad</a> from Cisco taking on enterprise social networking and HP launching <a rel="nofollow" href="http://www.48upper.com/" target="_blank">48Upper</a> as a "Social Collaborative IT Management Solution," companies small and large recognize the power of enterprise networking. Soon we will see an explosion of applications and executions aimed at unifying enterprise endeavors into one collective effort, similar to Facebook or Twitter summarizing all the necessary, important information for a user's personal life.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business News,Mobile Enterprise0Email Etiquette – 5 Tips on Small Business CommunicationEmail Etiquette – 5 Tips on Small Business CommunicationEmail Etiquette – 5 Tips on Small Business Communication Business meetings are important to build and maintain a solid rapport between the company and the client. These days, with business heavily relying on the internet, communication between company and clientele is done primarily through phone and email. Electronic mail (email for short) allows you the freedom of composing a message effectively and on your own time. It also provides a constant communication tool upon which businesses, partners, and users can rely. With email heavily integrated in today's society, both personal and professional, traditional etiquette and form in business communication has slowly faded with the fusion of personal device usage in the workplace. In essence, business employees are bringing their Twitter and Facebook mannerisms and habits into the workplace and unconsciously applying them to professional connections. While this relaxed version of the unwritten rules of e-etiquette is becoming more acceptable, you can make a good impression on lots of important people by taking a second to formalize your language a bit. Here are 5 tips to consider when composing an email or intended message while speaking on behalf of your professional self: Open with the appropriate title and name. The first thing that business professionals often forget is an appropriate opening address; this depends on the relationship you have with the client or potential client. Using "Dear" has become notably cliché for its implications of long-letter writing, but still provides a light-hearted opening for the message. Using the receiver's name (either with a title, full name, or first name) is a must. Avoid using slang phrases like "yo," "hey," or "sup" - these do not give the right impression in a professional context. Cut the "I" and include the "you". The message recipient wants beneficial information in emails, not self-explanatory instructions. Before sending, remember to read the email from two points of view: an objective onlooker and the specific receiver. The "onlooker" will allow you to target certain phrases and words that send a negative or condescending message, replacing them with more appropriate summaries. A business email should always read professionally - this means keeping the client in mind at all times. If the client likes to "hear" things a certain way, then present it thus. Similar to talking, you shape professional conversation lingo based on your intended audience. Keep the tone positive, even if the content isn't. Not all news is good, but the presentation doesn't have to describe Armageddon. Make sure to use strong, detailed descriptions for events that need them or brief, summarized statements for the least-important messages. No conversation is enjoyable when one of the sides inserts negativity, so remember to keep the mood light and promising while sending accurate, punctual information. Grammar and spelling mean (almost) everything. There's nothing like using a "their" in place of a "there" -- but poor spelling and grammar has been an increasing trend in social media that has carried over to professional email. At the basis of every communication process is language and using the language properly indicates a level of acquired intelligence. From a business standpoint, the attitude and decorum presented in your emails can be the ultimate mark of trust and authenticity.  Use a suitable sign-off. The end of any conversation can be important in establishing the tone or attitude for the next interaction. While providing a signature can do the trick, the message itself needs its own writer's closure. A blog over at Bnet.com dives into <a rel="nofollow" href="http://blogs.bnet.com/businesstips/?p=7848" target="_blank">what email sign-offs say</a> about the writer, including feedback on words like "Cheers", "Thanks", and "Best". The relationship between the writer and receiver certainly comes into play, but this is one spot where a casual tone can generally be acceptable even in business-professional settings.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business TipsDavid Damicoddamico361@gmail.comwww.ddamico.net/wordpressThanks for the blog Matthew. I teach at the college level and on occasion, have seen shortened words or phrases in written papers. The distinction between "places of writing" have been blurred. I have yet to find a persuasive reason to convince these writers to consider their words before they write. I think this casualness is more pervasive than simply in writing but that's another topic.Matthew Hymelmhymel@switchfast.comYou make a good point David. I believe it's anything from cultural upbringing to consumer technology that tends to blur the lines between certain "places of writing". As younger users discover the various ways to communicate (laptops, cell phones, video calling), the platform will influence the language. I'm curious to hear your opinion: Do you find it difficult to teach the concept of context?0Three Advancing Areas of Enterprise HardwareThree Advancing Areas of Enterprise HardwareThree Advancing Areas of Enterprise Hardware Consumer technology products have advanced substantially over the past decade, with devices like netbooks, mobile internet devices, and tablets evolving from the increasing demand for improved, efficient computing. In comparison, the enterprise industry has experienced a much slower adaptation of evolving innovation, and in some cases (like the iPhone) has simply adapted the consumer product as a popular business utility. While a great deal of innovation has provided a jolt in software development, the appropriate hardware can be crucial in providing businesses, both small and large, an accurate and efficient user experience. Every business demands the most up-to-date software services, why can't the same be said for hardware? Here are three previews into the future of catering technology to a more enterprise-driven market: Motorola ES400 Smartphone. One word iPhone users could never attribute to their phone is "rugged." As business users become more mobile and rely more on technology to stay connected, their devices need to be "real-world" ready. Most cellular devices recently have seen upgrades in processor speed, software options, and media capabilities (camera and video specifications). Motorola has <a rel="nofollow" href="http://www.computerworld.com/s/article/9178194/Motorola_unveils_ruggedized_smartphone_for_business" target="_blank">decided</a> to produce a smartphone that "combines aesthetics with business functionality." The specs are catered to field workers like salespeople or mobile businesses, including the ability to withstand drops of 4 feet and exposure to dust, moisture, and rain. Another software innovation integrated with the hardware includes a biometric fingerprint scanner, which would allow "IT managers to remotely manage the phones being used by the workforce." A future competitor, Intermec Technologies, will launch an enterprise phone with a dedicated 2D barcode scanner. While all the capabilities of the phone can be customized, it is the rugged hardware that is purposefully aimed at the rigorous, mobile businessperson. SeaMicro's 'Mini' Server. As a Venturebeat.com article <a rel="nofollow" href="http://venturebeat.com/2010/06/13/seamicro-drops-an-atom-bomb-on-the-server-industry/" target="_blank">points out</a>, "SeaMicro is dispelling the Silicon Valley myth that you can't innovate in hardware anymore." The company has found a way to combine 512 Intel Atom chips that produce supercomputer results all while using 75% less space and power than present-day servers. They virtualized several functions that took up space in each server rack, such as, storage, networking, server management, and load balancing,. In essence, the company shrunk the size of the system board "from a pizza box to the size of a credit card." A graph within the article shows the amount of money saved from their innovative venture. HP Web-Based Printers. With digital content being the frontrunner for capital investments, the art of printing has trailed at a sluggish pace. As the internet grows and becomes integrated with common business utilities, hardware will become more important to enterprise users in their quest for workplace efficiency. Changing hardware to accommodate a shift in fundamental content consumption is one consideration taken by HP who <a rel="nofollow" href="http://www.technewsworld.com/story/HP-Delivers-Web-Based-Printing-but-Its-Not-Clear-Who-Wants-It-70150.html?wlc=1276007305&wlc=1276874696" target="_blank">recently announced</a> their plans for web-based printers. While the internet brings a foreign element to the printing industry, 3D model printers are also piercing the enterprise industry. These advancements, coupled with the demand for on-location printing capabilities from various devices, will push the traditional printer into an essential enterprise role.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Mobile Enterprise0One Year and 3.7 Billion Phishing Emails Later – Is Your Identity Protected?One Year and 3.7 Billion Phishing Emails Later – Is Your Identity Protected?One Year and 3.7 Billion Phishing Emails Later – Is Your Identity Protected? As the U.S. (and the rest of the world) drifts to a life saturated with internet activities, a similar movement of <a href="/switchfast-blog/2010/4/7/is-there-a-%E2%80%9Ccyberwar%E2%80%9D-around-the-corner.aspx" target="_blank">malicious schemes will follow</a>. Unfortunately, like the real world, the developing digital world is not free of bad-natured users and individuals will continue to find ways to scam and con their way into others' private lives, using the information they seize to their advantage. In an <a rel="nofollow" href="http://www.networkworld.com/news/2010/061610-37-billion-phishing-emails-were.html?page=1" target="_blank">article from Networkworld.com</a>, a study by CPP, a British identity protection company, shows that cybercriminals sent 3.7 billion emails over the last 365 days. Of these 3.7 billion, 55% were fake bank emails attempting to mislead users and steal valuable information like online banking passwords or credit card numbers. The article points out that online banking fraud itself has increased 132% over the last year, while almost half of web users worry that their personal banking information could be leaked and used to make illegal purchases online. Nicole Sanders, an identity fraud expert at CPP, says that "fraudsters are becoming ever more skilled in their techniques and tactics... it can be extremely difficult to spot a legitimate email from a scam." One area that has seen a significant rise in malicious content is social networking. In a <a rel="nofollow" href="http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+NielsenWireMediaEntertainment+(Nielsen+Wire+%C2%BB+Media+%26+Entertainment)&utm_content=Google+Reader" target="_blank">recent study by Nielsen</a>, the world now spends about 22% of all their time online using social media, a 66% increase from a year ago. Social networking is used by three quarters of all U.S. users, spending an average of 6 hours 35 minutes per month on social media or blog sites, second only to Australia. Facebook alone reaches into 62% of users' online time. Networkword.com points out that over the last year nearly one in five Brits interviewed had received "phony Facebook messages claiming to be from friends or family." According to Mrs. Sanders, an identity acquired through social media "is as valuable to a thief as a credit card." She and her company advise web users to keep their personal information safe and always check sources before giving out details. For example, banks will never ask for your personal information online, CPP points out. Steve Furnell, head of the Centre for Security, Communications and Network Research at the University of Plymouth, recommends users make "periodic manual checks to ensure that their antivirus has downloaded recent signatures." He also notes that when disclosing personal items, "consider the nature and importance of the information being asked for." Similar to experiencing a burglary in real life, the effects of malicious actions can be devastating. Make sure all your devices - mobile and desktop - are updated with the latest anti-virus software and moderate your personal information disclosure over the internet.   Until Next Time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News,IT News04 Simple Tactics to Promote a Small Business and Build Connections4 Simple Tactics to Promote a Small Business and Build Connections4 Simple Tactics to Promote a Small Business and Build Connections Small business owners will be the first to tell you that products and services don't immediately catch on as soon as they are offered. While some companies opt for in-house marketing or initial word-of-mouth buzz, down the road small businesses must figure out a way to spread their business message over a new area of potential customers. While the internet has become a cheap, effective means for small business marketing, some of the most beneficial long-term business connections will inevitably require an in-person experience. Whether this occurs at networking events or at sales meetings or even in line at your favorite ice cream shop, the opportunities to connect with individuals on a daily basis is sometimes overlooked in favor of social media platforms. All small business employees -- from the owner down to the part-time employee -- represent a significant brand contributor when speaking with potential networking opportunities. Here are 4 tips to consider on a daily basis when connecting with individuals on a professional level: Be genuine - at and outside of work. Small businesses often don't have the luxury of paying PR companies to manage or monitor their reputation. Approach every situation with the greatest of sincerity. There is always a more favorable outcome when the main ingredient in a conversation or experience is positive enthusiasm. Owners and employees tend to get excited when talking about their company, which makes these conversations more relaxed and easy to engage. Make connections constantly. Your neighbor's cousin's father's friend may be your next big customer - all because you dedicated time to respect the connections leading up to him. Going along with being genuine, be open as a person - you may have more in common with the person, or small business, standing next to you. People and small businesses alike benefit from stable, fruitful relationships. Show, don't tell. At work, small businesses concentrate on showing prospective business clients their work and their history of productivity. Away from work, adapt the same practices - show people you care for them instead of telling them, perform acts of kindness instead of saying "I'm sorry," modify the way you communicate to demonstrate a genuine sense of interest. The easy way is telling, the best way is showing. Provide advice, take advice. Everyone has experience, interests, and opinions - it's a natural inclination to share these with others. When connections are made, make sure to participate on both sides of the communication model - listening and talking. The best kind of conversation ends with two individuals taking something valuable away from the discussion and applying the concept later on. Too often, small business owners tend to concentrate on "fluffing" their company instead of sharing its strengths and weaknesses. As stated before, there is an attraction to small businesses demonstrating human-like qualities. Being able to share your experience is just as important as learning about someone else's journey.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips,Small Business Marketing0Microsoft’s Xbox Kinect: A Future Small Business Tool?Microsoft’s Xbox Kinect: A Future Small Business Tool?Microsoft’s Xbox Kinect: A Future Small Business Tool? Where there is technology, there is business opportunity. In this case, a familiar manufacturer, Microsoft, has released the most up-to-date interactive gaming technology for their well-established Xbox 360 console. The product, code named "Project Natal," received its official launch name: Kinect. According to Mary-Jo Foley <a rel="nofollow" href="http://www.zdnet.com/blog/microsoft/microsoft-kinect-for-gamers-this-november-for-business-users-later/6519" target="_blank">over at ZDNet.com</a>, "Kinect is part of Microsoft's continuing quest to bring to market Natural User Interface (NUI) technologies like touch, voice and gesture-recognition." She also adds that although Microsoft won't be "touting the device as an accompaniment to a PC for a while," there are possibilities with integrating current Microsoft business software with the unique interface. While small business won't likely benefit directly from the Kinect's hardware, it could benefit greatly from the software and underlying technology that is Natural User Interface. An <a rel="nofollow" href="http://www.zdnet.com/blog/btl/microsofts-xbox-kinect-pondering-6-business-uses/35802" target="_blank">article</a> by Larry Dignan, a ZDNet blogger, highlights several possible business applications that Kinect and similar gesture-based programs could improve: Enhanced PowerPoint presentations. Ditch that annoying clicker and upgrade to your pointer finger - or just use your whole body. A further integration of human movement and computer software opens a plethora of possibilities for unique yet strategic executions within PowerPoint itself. Teleconferencing. The adjective used to distinguish Kinect from other similar video conferencing tools is "intuitive." In a sense, "Kinect will track your movements and adjust automatically... you can walk around without leaving the camera." The writer suggests seeing this feature in Office "at some point." Vertical industry uses. The example given here speaks of healthcare industries utilizing gesturing to go through a series of X-rays. While this can also be done using a tablet, imagine getting an update from your mechanic on what exactly is wrong with your vehicle, pointing out the location of the problem and the parts needing replaced (all this without getting one drop of oil on your hands). Employee Training. Easily one of the more exciting possibilities, this technology can be used where workplace environments are either dangerous or critical, like nuclear reactors or large factories. Using the Kinect to simulate training programs or risk management situations would cut costs and provide a dash of "real life" experience. Creative industries - go crazy! Imagine the interface from the Iron Man movies - now apply that to any creative building process. Individuals like architects or designers can use Kinect to manipulate or showcase their respective products, all with simple hand gestures. Embrace the security possibilities. According to Microsoft, Kinect "recognizes you and your gestures." With PCs, laptops, and mobile devices, this technology could erase the need for passwords and instead rely on the image and gestures of the identified user.   These are just a handful of speculative scenarios regarding a fascinating new turn in NUI technology - can you think of any interesting applications besides the items listed? Leave them in the comments below!   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business News,Internet News05 Most Overlooked Aspects of a Small Business Website5 Most Overlooked Aspects of a Small Business Website5 Most Overlooked Aspects of a Small Business Website More than ever, small business owners have embraced the opportunity to establish an online presence. Whether they start a Wordpress blog, a Twitter account, or simply add themselves to Yelp, getting your brand in the conversation is at the base of all online marketing and advertising tactics. The big challenge these days is establishing a consistent, controlled web presence. Although social media has provided a new avenue for client-company communication, a small business needs a central hub where its clients or consumers can observe, learn, and interact with the company and its services. No matter the size of a business, a well-developed website will attract customers and establish an elevated level of professionalism. Websites can come in all shapes and forms. Small business can sometimes forget that their design and layout affect interactions with potential clients and can even send the wrong message. Here are 5 website characteristics commonly overlooked by small business owners looking to start a solid online business strategy: Copywriting - The words you use and how you use them. The distinction between what you want to say and how it's actually received can be a difficult small business obstacle. While you want to establish your company as a unique brand, you also need to be clear in explaining your business strategy and services. Site visitors will have a short attention span - make sure your copy hits home with your overall purpose and their inevitable benefit. Compare a website to an elevator ride - when a potential client enters the elevator, what would you say in those 10 seconds to keep them interested or differentiate your product? Balance - Text vs. Audio vs. Graphics vs. Video. Small businesses tend to have their copywriting do all the talking, but a content-balanced website can draw out that short attention span. For example, visitors may understand your company through podcasts or internal messages or client recommendation videos. Take advantage of any form of media that effectively shows your company in an appropriate light instead of relying heavily on text. Contact Information - From "I'm interested" to "I'm connected". In all the excitement of establishing a website, small businesses forget that once the users are interested, they need a way to reach you! With the surge of social media, you can utilize several avenues including Facebook, Twitter, LinkedIn, and personal blog sites. However, keep in mind this is a method to stay connected and monitor your brand's image and conversation. Having a "Contact Information" tab in clear view should provide a name, a location, a phone number, and an email - this way your audience can choose a method of contact that suits them. Website Navigation - Practical and Easy. Don't be upset if your website isn't built with bright lights and animation - this rarely improves the success of the website. Instead, concentrate on the user experience. For example, make your important tabs (Home, About Us, Our Work, and Contact Info) distinguishable and highlight any parts of the website that deserve more attention than others. A home page shouldn't be confusing to users - this takes away from the positive experience. Instead, the majority of your website users want to know the simple questions - Who, What, Why? Make the answers to these questions easily visible.  Strategic Purpose. Small business websites need to be a serious investment with a solid business plan attached. Unlike bigger companies, small companies have little room for error. Building, maintaining, and promoting a website can be a big venture, but done with the right insight and execution, it can quickly accelerate the growth and quality of your services.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips,Small Business Marketing03 Reasons Small Business Owners Should View SEO Like a Car3 Reasons Small Business Owners Should View SEO Like a Car3 Reasons Small Business Owners Should View SEO Like a Car The internet has become a digital space for consumer/client interaction and small businesses have identified that, in order to be found, they must be put in front of their target market. Keeping up with this evolution, search engines like Google, Bing, and Yahoo, are helping people all over the world find what they want and, more importantly, what they need. Most small business owners have seen their companies grow after making investments in SEO and watching their product or service shine in the spotlight of their potential market. So what's stopping those small businesses that currently aren't involved with any search engine optimization? Like many enterprise decisions, there is plenty of research that goes into making small business investment decisions with options like SEO, SEM, or Social Media Marketing. When considering SEO, it can help to think of it like your car. Here are three fairly relatable viewpoints in discussing your vehicle - and why SEO isn't much different: "My car is a long-term investment that will be utilized on a daily basis." Vehicle buyers do plenty of research to find the perfect car company, brand, and make/model that fits their needs. Cars can be personalized from inside out with color, accessories, and other exciting additions. Like searching for a car, small businesses want to know their SEO work will be affordable in price and a quality build. There are several ways to jump into SEO, and like finding that super comfortable driver's seat, there's a perfect SEO plan for you out there - don't settle for the stock product. "I could walk or bike to work, but my car gets me there quickly." Apart from the health benefits from a physical commute, walking, biking, skating, or hiking (whatever it takes to get into work, right?) all take an extra amount of time. You will inevitably reach your destination, but you may lose valuable time dedicated to other areas of interest or investment. Taking a vehicle can reduce down time and improve workplace efficiency. Search engine optimization can help you get your business moving faster and it allows you to designate extra time to areas like internal communications, product development, and overall customer satisfaction, all while benefiting from a consistent improvement in market presence. "I vaguely know what's going on 'under the hood', but I couldn't tell you how to fix it when something goes wrong." Car buyers rely a lot on vehicle experts when it comes to maintenance and up keeping. Even with the automobile so integrated into everyday life, most individuals don't have the time or resources to study the dynamics of how their vehicle actually works. For this very reason, there are special services and talents that help keep your car and your sanity on a straight path. While SEO can be done internally, most small businesses don't have time, resources, or simple man power to push their way up the search engine rankings. For this reason, SEO specialists can help by building a consistent plan that fits both your schedule and budget, teaching you about the tricks of the trade along the way. More and more business-minded individuals are eagerly seeking to educate themselves in better business growing methods, including Search Engine Optimization.   In a digital world where content is created by the gigabytes, small businesses need an exceptional "vehicle" to get where they are going - SEO is one tool that can be used to push your products and services to the forefront while maintaining a consistent growth. The next time you get in your car, think about all the potential clients that could be going from Point A to Point B - or from their search engine to your website.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Tips05 Lessons Small Businesses Can Learn From the BP Oil Spill5 Lessons Small Businesses Can Learn From the BP Oil Spill5 Lessons Small Businesses Can Learn From the BP Oil Spill On April 20th, an offshore drilling rig exploded in the Gulf of Mexico, taking several lives and igniting a massive clean-up struggle that continues to this day. As one of the more tragic events to affect the Gulf of Mexico region since Hurricane Katrina, small businesses have seen the catastrophic effects first-hand, as several fish, shrimp, crab, and other salt-water companies have suffered from the oil spill. From a small business perspective, there's a lot we can learn from the aftermath of this event. We may not all command oil rigs, but we do all have our own disasters to avoid, mitigate, publicize, and clean up. Here are 5 take-aways to help avoid your own small business disaster (or cope with someone else's disaster): Retain a Clear Line of Communication - Internal and External When a potential disaster emerges, your true colors shine when it comes to communicating a solution, both among your employees and your clients. Small business communication is crucial in understanding where your employees stand and where your product lives. Internal communication can make the difference between a frustrating day of teamwork and a successful business pitch. Whether your team is on the move or in the office, mobile devices and other technology need to provide software catered to the working individual, or else you'll have some confused, depleted employees. Small business success also depends on the message you send your consumers or clients. If there is positive chatter about your product, word of mouth can be the most powerful marketing tool. However, negative reviews can spread like wildfire and a lack of quality customer service can push a small business out of business. Make sure the message you are sending with your product or service parallels the one set by your employees and your image. Upgrade to Enhance Workplace Efficiency Sometimes faulty equipment or lack of updated software can cause a bigger problem than you ever anticipated. In some cases, a small business can experience colossal growth in both sales and manpower without having the infrastructure to handle the growing pains. While it's easy to adjust to short term changes, a long-term plan can save time and money. Make sure to map out a plan for your expected goals, even if you happen to hit it big. In the future, your obsolete enterprise hardware could cost you and your small business a favorable profit. Take Responsibility for Your Success and Failures In life and in business, there will be hills and valleys. While we tend to remember the hills, we dwell in the valleys and sometimes get stuck there.  It's important for small business to innovate and participate. Many small businesses concentrate on learning from their achievements when it's their failure that reveals their shortcomings and areas for improvement. Take both equally serious, as success can prove what has worked and failures can teach you how to adjust for the future - or get farther up the hill. Trust Your Instincts, But Believe Your Research Targeted research makes it easy or hard for a decision, but the decision is ultimately made by you. Many small businesses begin with a thought or idea. While the process of supplying a product or service may start out with a little luck, it won't continue that way. Be aware of what's going on around you, what's happened before you, and who's competing with you. Every piece of quantitative or qualitative information can guide a small business in a credible direction. Trust your instincts but let the research be the light that guides the way - don't deny what the facts can prove. Prepare for the Worst Disasters, both natural and manmade, will occur at any given time. As a startup small business, you have little effect on the economy around your business. Trends will come and go, consumers will be in and out, and other businesses will take your clients or feed you clients. At some point, you must be prepared for that massive "oil spill," a perceivable negative effect on your target market, product, or service. From a technology standpoint, backing up your data will prevent any natural disaster from destroying your life's work. Any small business is at risk to go from lucrative to bankrupt because of one simple disaster. Be prepared to deal with it to the best of your ability.     Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,Small Business Tips0We Ask Again: Will Google’s Caffeine Affect SEO? We Ask Again: Will Google’s Caffeine Affect SEO? We Ask Again: Will Google’s Caffeine Affect SEO? It seems like Google has upped its coffee intake - or maybe just updated their web indexing system. A <a href="/switchfast-blog/2009/8/14/is-google%E2%80%99s-%E2%80%9Ccaffeine%E2%80%9D-a-game-changer-for-seo.aspx" target="_blank">previously discussed topic</a>, Google <a rel="nofollow" href="http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html" target="_blank">announced</a> the completion of Caffeine, an improved web search index that "provides 50% fresher results for web searches than our last index." From Google's Official Blog, "content on the web is blossoming... searchers want to find the latest relevant content and publishers expect to be found the instant they publish." Google explains that the "average webpage is richer and more complex," and "people's expectations for search are higher than they used to be." With a generation of users constantly updating Facebook and Tweeting every thought, Google seems to be adjusting to the thirst for real-time information. Here is Google's explanation on the differences in the old index and Caffeine: "Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you. With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before-no matter when or where it was published." As Charles Arthur, a writer at Guardian.co.uk, <a rel="nofollow" href="http://www.guardian.co.uk/technology/blog/2010/jun/09/google-caffeine-update" target="_blank">points out</a>, "the key difference is that the web index is now not stratified." Google has transitioned to updating chunks of the web at a time on a continuous basis, in fact adding "new information at a rate of hundreds of thousands of gigabytes per day." The speed at which Google displays search information has changed - but will this affect SEO?  Mr. Arthur points to two sources with opposing views. In an article from <a rel="nofollow" href="http://mashable.com/2009/08/10/google-caffeine/" target="_blank">Mashable</a>, Caffeine was found to be "much more SEO-heavy," with the article claiming that the algorithm "has more reliance on keyword strings to produce better results." However, a <a rel="nofollow" href="http://searchengineland.com/googles-new-indexing-infrastructure-caffeine-now-live-43891" target="_blank">writer</a> from SearchEngineLand.com explains what Google has explained: "The introduction of Caffeine simply means that once those pages are crawled, they are made available to searchers much more quickly." For the moment, we will have to wait and monitor the effects of caffeine on website page rank and crawl rate. Whenever an adjustment is made that scrambles a tiered index, there are bound to be learning opportunities in the not-too-distant future for <a href="#" title="Small Business SEO">SEO specialists</a> working hard at pushing their respective pages to the top of Google's search.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO,Small Business Marketing0Small Business Sees Rise in ConfidenceSmall Business Sees Rise in ConfidenceSmall Business Sees Rise in Confidence April showers usually bring May flowers. In this case, the improving state of the economy brings an increase in small business confidence levels. According to a <a rel="nofollow" href="http://www.businessweek.com/news/2010-06-08/small-business-confidence-in-u-s-increased-in-may-update1-.html" target="_blank">report from Businessweek.com</a>, "Confidence among U.S. small businesses rose in May to the highest level since September 2008." This finding seems to agree with others recently circulating in the news: -          PC shipments saw a <a rel="nofollow" href="http://news.cnet.com/8301-17938_105-20006926-1.html" target="_blank">favorable</a> 22.7% jump in year over year growth, with ASUS, Lenovo, and Acer showing the greatest range of growth from 136.2% to 58.5% to 47.1%, respectively. Specifically, notebook shipments led the way, showing a 26.5% increase for the quarter. Desktops, still resilient, rose 1% last quarter, the first time since 2Q 2008. iSuppli adds that "PC shipments are expected to increase by 17 percent this year." -          TechServe Alliance, a company that represents IT services firms, clients, consultants and suppliers, <a rel="nofollow" href="http://www.computerworld.com/s/article/9177775/Analysts_offer_different_views_of_May_IT_labor_data" target="_blank">reported a gain</a> of 7,300 IT jobs to 3.9 million in May for the U.S. workforce. The CEO, Mark Roberts, stated that "the IT sector remains on a steady growth trajectory." -          National Federation of Independent Business's optimism index rose to 92.2 in May, up 1.6 from the previous month -          Plans for capital investment rose one point to a net (difference between positive and negative responses) 20%, matching the highest level since November 2008 -          There was an 8% positive gain in the outlook and expectations for business conditions 6 months from now The economy is growing, based on recent reports and sentiment. According to the U.S. Small Business Administration, "small businesses represent more than 99% of all U.S. employers (defined as an independent enterprise with up to 250 people) and have created 64% of all new jobs in the past 15 years." This goes to show that small businesses are beginning to emerge from conservative maintenance and benefiting from an increase in risk-taking. John Herrmann, a senior macro strategist at State Street Global Markets in Boston, told Businessweek.com "we're seeing the slightest indications that business hiring and risk-taking in the form of expansion and business formations may be taking place". CEO Jeffrey Immelt of GE claims that companies of all sizes are benefiting from the "very good and improving" U.S. economy. It is evident that small business owners have higher hopes for the future of small business enterprise, especially since the U.S. thrives on the innovation and success of small companies. There will be a dramatic shift in economic standards and don't be surprised to see small businesses at the center of it.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business0Heads Up Chicago Small Business: SEO is King of Budget-Minded MarketingFor many small businesses, the low entry costs and vast reach of SEO makes it the most cost-effective way to reach new audiences.Heads Up Chicago Small Business: SEO is King of Budget-Minded Marketing As small businesses, if the economic crash taught us anything, it was how to operate as cost-effectively as possible. As small budgets shrink even further, small businesses everywhere have found themselves in a position of having to choose to drop or reduce services or internal operations just to continue to stay afloat. The best of the best find ways to reallocate their shrinking budgets to make the most out of the least-keeping up with changing trends, technologies, and strategies. Thanks to a combination of marketplace conditions and the ever-continuing growth of the internet, one of the hottest and most successful marketing trends of the past few years is search engine optimization (SEO). For many small businesses, the low entry costs and vast reach of SEO makes it the most cost-effective way to reach new audiences. For a fraction of the cost of traditional advertising, small businesses can gain international exposure for indefinite periods of time. But it isn't only the low costs that make <a href="#" title="Search Engine Optimization">small business SEO</a> an attractive option. More than ever, businesses and consumers are flocking to the internet to research and make purchasing decisions, creating ample opportunity to greatly enhance a company's exposure with a minimal capital investment. New technologies are encouraging people to stay more connected to the internet than before, and with the digital divide continuing to shrink, there are no signs of this trend reversing. From the beaches of Los Angeles to the streets of Chicago, small business SEO is changing the marketplace. But how does it work? There are many different ways of creating an SEO strategy for small business-but they all begin with lots of research. Research on target audiences, keyphrase traffic, conversion styles, competitive strategies, optimal keyword density, and other areas is necessary to create and efficient and realistic plan for growing one's online presence. Consult an SEO firm to do this preliminary research for you; they'll be able to answer a number of critical questions. How much traffic can you expect to gain? How quickly will you be able to reach top ranks? Should you consider dedicating some of your budget to pay-per-click advertising? Should you target nationally or just around Chicago? Small business SEO is a wonderful opportunity to grow your company's exposure on a limited budget. It's absolutely worth your time to look into using SEO for your business, but make sure you do all your homework first. Small Business SEO,Small Business Marketing0Zero-Day Flaw Affecting Adobe Flash, ReaderZero-Day Flaw Affecting Adobe Flash, ReaderZero-Day Flaw Affecting Adobe Flash, Reader Late Friday, Adobe released a <a rel="nofollow" href="http://www.adobe.com/support/security/advisories/apsa10-01.html" target="_blank">security bulletin</a> notifying users of a critical vulnerability found in Adobe Flash Player and Adobe Reader and Acrobat. Straight from the advisory bulletin, "this vulnerability could cause a crash and potentially allow an attacker to take control of the affected system. There are reports that this vulnerability is being actively exploited in the wild." The affected software includes versions from all platforms, including Windows, Macintosh, Linux, and Solaris operating systems. The recent Flash Player 10.1 Release Candidate appears to have avoided the vulnerability, as well as Adobe Reader and Acrobat 8.x (only version 9.x appears vulnerable so far). According to an <a rel="nofollow" href="http://www.computerworld.com/s/article/9177705/Update_Attackers_exploit_critical_bug_in_Adobe_s_Flash_Reader" target="_blank">article</a> over at Computerworld.com, Secunia, a Danish bug tracker, rated the threat as "extremely critical." This is the highest ranking for its five-step scoring process. U.S. Computer Emergency Readiness Team (US-CERT) which is a branch from the federal Department of Homeland Security also posted a warning of the vulnerability on their website. The vulnerability is not only within Flash, but found within the "authplay.dll" file packaged with every Windows copy of Reader and Acrobat. This file interpreter handles Flash content embedded within PDF files. A <a rel="nofollow" href="http://www.theregister.co.uk/2010/06/07/adobe_0day/" target="_blank">quick post</a> from TheRegister.com points out that these bugs are the "latest in a series of security pratfalls to befall Adobe software," pointing out that this latest flaw can be blamed on the "support of exotic files and formats within PDF files, a problem that has cropped up in the past." Also, this latest security mishap comes on the heels of Adobe's director of security and privacy, Brad Arkin, speaking out to improve development practices as the company seems to be in a "security spotlight". There is no timetable for a patch to ship - follow our <a rel="nofollow" href="http://twitter.com/switchfast" target="_blank">Twitter account</a> for more details regarding fixes.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,IT News0The Upcoming Generation of IT – Social Networking and Generation YThe Upcoming Generation of IT – Social Networking and Generation YThe Upcoming Generation of IT – Social Networking and Generation Y The small business industry will be the first to admit that the field of technology is changing in front its eyes. Those that execute with internal support sometimes scramble to keep up with the vast amount of mobile devices, software updates, or diverse communication methods. When outsourcing IT becomes an option, looking for a company that understands your business goals and grows your enterprise are important come selection time. One thing that is greatly affecting small business growth is the arrival of a new generation of employees, one that grew up craving attention, changing the landscape of social engineering, and forging their social life into the enterprise environment - Generation Y. An <a rel="nofollow" href="http://blogs.bnet.com/smb/?p=922" target="_blank">article at BNET.com</a> points out some common complaints from small businesses regarding young employees, mainly being "spoiled, no respect for authority, and demanding." While they are a product of their culture, members of Generation Y have established themselves as a driving force behind small startup enterprise success, both in management and in employment. In regards to adopting Generation Y culture, BNET.com has a few suggestions: <ul class="unIndentedList"> <li>Celebrate success</li> <li>Emphasize teamwork</li> <li>Provide volunteer opportunities</li> <li>Give frequent feedback</li> </ul> It's no surprise to see the effects of Generation Y finally settling in to a small business atmosphere. Some of the biggest companies now (Google and Facebook) grew out of the desire and drive from Generation Y demands. But how is this radically distinct generation affecting small business? The ideas of Gen Y have arguably rooted from the emerging concept of social engineering and social networking. Having grown up alongside the internet, communication and content consumption were prevalent in a Gen Y's life - they are, indeed, a product of their technological culture. One company that has recognized, and now implemented, a shift in "workforce generation" is HP. According to a <a rel="nofollow" href="http://www.hp.com/hpinfo/newsroom/press/2010/100602xa.html" target="_blank">news release</a>, the company announced "new communication, collaboration and networking solutions to drive growth for small and midsize businesses (SMBs)." What is seemingly a run-of-the-mill announcement actually dives deeper into a cultural and entrepreneurial shift. Blogger David Chernicoff at ZDNet.com <a rel="nofollow" href="http://www.zdnet.com/blog/datacenter/making-social-networking-work-for-it/300" target="_blank">summarizes</a> the potential 'shift': "But the far more interesting part of the announcement, and the one with the greatest potential for long term impact on the business of IT, is the inclusion of social networking specifically for IT professionals as a major part of the initiative.  With the generally negative attitude that IT takes towards social networking, the question is, will HP be able to change that impression." Can a large company like HP make an impact on how IT professionals view the inclusion of social networking almost as a necessity for effective workforce employees? They may be taking baby steps by launching their social collaborative IT management site, <a rel="nofollow" href="http://www.48upper.com/" target="_blank">48 Upper</a>. As Mr. Chernicoff notes, and as Generation Y has proven, "HP appears to believe that it is critical to incorporate social networking as a component of the IT process because current and future generations of IT professionals will have grow up using social networking as a component of their lives." The world is experiencing a cultural shift and small companies will look at the benefits of adopting an IT structure that identifies and respects social networking as an influential addition in workforce efficiency. The future of IT will look different -- small businesses have already recognized the adjustment to Generation Y involvement and are benefiting both personally and professionally. Get ready for the larger companies to catch on.   Until Next Time - Matthew Hymel    Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business IT,IT NewsLisabestforuminfotech@gmail.comhttp://foruminfotech.netNice blog for great information of Upcoming generation of IT. I like this blog. The advertising and marketing industries have been steadily changing in the face of the increasing presence of the internet, social networking services, and viral media. Thanks for great sharing.claudia M - cdmtx65cdm65@mail.comgreat article !0Will Android Overtake Blackberry in Enterprise?Will Android Overtake Blackberry in Enterprise?Will Android Overtake Blackberry in Enterprise? The announcement of Android 2.2, the newest upgrade also known as "Froyo," has given users a glimpse of the possibilities for future Android devices. Beyond the buzz, a recent study by market research firm NPD Group revealed that Android sat comfortably between Blackberry (36%) and Apple (21%) in mobile OS market share at 28%.  As is the trend, consumers have a tendency to transition their heavy content devices into enterprise tools. In this case, Google is anticipating and preparing. Almost a year ago, Google assured that "future versions of the Android operating system would support businesses who give phones to employees working on the road." In a <a href="http://www.reuters.com/article/idUSN3144221520090731" target="_blank">Reuters.com article</a> by Sinead Carew, written in July 2009, Android developer Andy Rubin points out in an interview that "in the future, I think enterprise will be a good focus for us." As Android begins to adapt to enterprise users, the newest upgrade offers plenty of utility enhancements, including "improved Microsoft Exchange support with password enforcement, automatic application updates, remote wipe, and two to five times faster performance due to the addition of a just-in-time compiler," according to an <a href="http://www.networkworld.com/newsletters/wireless/2010/053110wireless1.html?hpg1=bn" target="_blank">article</a> from Networkworld.com. Among other <a href="http://www.developer.com/ws/other/article.php/3883891/Top-10-Android-22-Features-Developers-Cant-Wait-to-Use.htm" target="_blank">notable additions</a>, Android 2.2 will allow more leverage with Google's Cloud applications and new Device Administration APIs for remote and secure device management. On the other side of the issue, the next generation of mobile devices will eventually face their toughest opponent - malware. According to an <a href="http://www.computerworld.com/s/article/9177576/Android_rootkit_is_just_a_phone_call_away" target="_blank">article from Computerworld.com</a>, security researchers will "demonstrate a malicious 'rootkit' program they've written for Google's Android phone next month at the Defcon hacking conference in Las Vegas." While rootkits have been around for years on computer desktops (mainly used to "cover their tracks" on an OS to evade detection), very few have been tested or executed on mobile platforms.  Because this rootkit runs in Android's Linux kernel, it would have the ability to reroute 911 calls to other numbers or track a user's location. While anything capable of this obstruction is still several years away, the movement to mobile operating systems is growing steam monthly. With Apple's iPhone OS 4 due in early June, HP's recent acquisition of Palm, and Microsoft's Windows 7 phone operating system due this year, the enterprise arena will undoubtedly be driven by user choice - and business adaptation.       Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,Mobile Enterprise0Google Supposedly Drops Windows for “More Secure” OSGoogle Supposedly Drops Windows for “More Secure” OSGoogle Supposedly Drops Windows for “More Secure” OS Microsoft has taken a lot of criticism over the security vulnerabilities with Internet Explorer and Windows. They have done what is necessary to protect their user and will continue to innovate in the field of technological security -- but Google isn't a believer. Google has apparently made a move to ditch Windows for an open-source operating system, <a rel="nofollow" href="http://www.dailytech.com/Report+Google+to+Dump+Windows+Internally+Due+to+Security+Concerns+Will+Go+With+OS+X+Linux/article18574.htm" target="_blank">claiming</a> security vulnerabilities as the main concern. Back in January, Google was attacked by malicious Chinese hackers that stole private information from Gmail accounts, supposedly regarding human rights activists. This could ultimately lead to Google's 10,000+ employees worldwide to drop Windows. In the article <a rel="nofollow" href="http://www.ft.com/cms/s/2/d2f3f04e-6ccf-11df-91c8-00144feab49a.html" target="_blank">published by the Financial Times</a>, one Google employee is quoted as saying "many people have been moved away from Windows PCS and mostly towards Mac OS." Another employee stated that "Linux is open source and we feel good about it, Microsoft we don't feel so good about." Although Microsoft's vulnerabilities are well-documented, other operating systems may be just as susceptible. Computerworld.com <a rel="nofollow" href="http://www.computerworld.com/s/article/9177551/Report_Google_Ditches_Windows_Over_Security_Issues" target="_blank">explains</a> that "security experts point out that Microsoft's market share dominance promises malware developers a significantly higher ROI than the Mac OS, which owns 5% of the OS market." The term "security by obscurity" has been thrown around in the case of Mac and Linux, which means that their (Mac OS and Linux) minimal adaptation has left hackers a less desirable motivation. Some critics have questioned the reasoning behind Google's movement, citing the rapidly growing Android OS and the up-and-coming Chrome OS as possible destinations for future internal use. A blogger over at ZDNet.com, Adrian Kinglsey-Hughes, <a rel="nofollow" href="http://www.zdnet.com/blog/hardware/google-dumps-windows-for-mac-os-and-linux/8462" target="_blank">wonders</a> if the move is a "PR stunt, with Google using Microsoft as a scapegoat for the hack attack." However, Sam Diaz of ZDNet <a rel="nofollow" href="http://www.zdnet.com/blog/btl/google-dumps-windows-is-microsofts-os-headed-down-a-troubled-path/35212" target="_blank">points out</a> a tweet from Frank Shaw, Lead Corporate Communications for Microsoft, that notes "Google is going Google," meaning that the move is simply a transitional stage until Chrome OS is fully adapted. Is your company concerned with Windows as much as Google? Or is this just Google preparing to utilize its future OS?   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet NewsJamesThe blockbuster deal between Motorola and Google is forcing many of the smaller handset makers to rethink their reliance on Google's Android operating system.00Soluto: The Solution to PC Frustration?Soluto: The Solution to PC Frustration?Soluto: The Solution to PC Frustration? As technology has evolved, both corporate and private users have become acquainted with numerous software installations and updates. Over time, many of these programs are never heavily used and end up as resource hogs. Unfortunately, the most common PC user has neither the time nor knowledge to root out these unnecessary programs. A tiny software startup in Tel Aviv, Israel called Soluto believes they have the solution to the frustration these programs can cause. This week, Soluto became the winner of <a rel="nofollow" href="http://techcrunch.com/2010/05/26/techcrunch-disrupt-winner-soluto/" target="_blank">TechCrunch Disrupt</a>, an event that showcases upcoming startups. The "Anti-Frustration Software" company focuses on tracking down those annoying run-ins on a PC - printing problems, crashy apps, resource hogs - and presenting a solution that the user can manually select. Nothing the software suggests is automatically adopted, but instead merely recommended, giving the user ultimate control over what is changed. Not only does the software identify unnecessary resource consumption, but it offers solutions and guides you through the fix in an easy-to-interpret fashion. What makes Soluto even more enticing is its ambition called the PC Genome. The company will be collecting stats and analyses from millions of PCs (anonymously) and mix this data with the idea of crowd sourcing. As <a rel="nofollow" href="http://www.pcworld.com/article/197095/soluto_utility_shrinks_pc_boot_times_fixes_problems.html" target="_blank">PCWorld.com</a> puts it, "the basic idea is, if a user in Detroit solves a problem with their computer, Soluto remembers that solution, and distributes the fix to someone in Chicago dealing with the same issue." The crowd sourcing is done automatically, but Soluto plans on adding a wiki component which will allow users to add their own insight and recommendations. These contributions will be reviewed before published on the site. ZDNet blogger Ed Bott <a rel="nofollow" href="http://www.zdnet.com/blog/bott/can-soluto-really-make-pcs-less-frustrating/2164" target="_blank">describes the software</a> as "lightweight, unobtrusive, and truly conservative," noting that nothing is changed or altered unless the user chooses. In his time with the Beta version (which is available for download at their website), he explains (and shows per screenshots) the process and steps that resulted in a 30% reduction in his PC boot time. <a rel="nofollow" href="http://www.soluto.com/" target="_blank">Check out their website</a> for an introduction video. With the appropriate resources, this small company could be changing - or disrupting, as TechCrunch puts it - the PC landscape.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,Small Business IT0Scientist ‘Infected’ Himself with Computer Virus, Stands on PrincipleScientist ‘Infected’ Himself with Computer Virus, Stands on PrincipleScientist ‘Infected’ Himself with Computer Virus, Stands on Principle A British scientist has lay claim to a new title: the first human to be infected with a computer virus. Although the title sounds shocking, it is actually a bit misleading. Dr. Mark Gasson, a cybernetics expert at the University of Reading, <a rel="nofollow" href="http://www.pcworld.com/article/197294/man_infects_himself_with_computer_virus.html" target="_blank">utilizes</a> radio-frequency identification (RFID) chips which can be used "to access certain parts of the University of Reading laboratory, as well as operate personal cell phones." These chips are implanted into his arm and serve much the same as an internal swipe-card. With help from colleagues, Gasson created a virus for the chip and placed it in his arm. He then used the chip -- accessing the University computer labs and his own cell phone -- and found that when the lab's computer read the code, the virus was picked up and replicated. Like any computer virus, any piece of technology with access to the database (or anyone who swipes in to the lab with an RFID chip) would also receive the virus, proving that viruses "can be transferred wirelessly from implant devices to the computers they communicate with." Although Dr. Gasson's example is benign, a malicious virus can be made to infect heart pacemakers, intestinal camera pills, or cochlear implants. As Discovery.com <a rel="nofollow" href="http://news.discovery.com/tech/first-human-infected-with-a-computer-virus.html"> points out</a>, you have more reason to "worry about bed bugs than computer bugs," as the 'computers under our skin' technology has not yet achieved widespread use. Dr. Gasson <a rel="nofollow" href="http://news.bbc.co.uk/2/hi/technology/10158517.stm" target="_blank">admits</a> that the test is a "proof of principle, but thinks it has important implications for the future." He points out that the future holds great possibility in human-computer infusion, but cautions that every technology has "security problems and computer viruses." The cybernetics expert has drawn <a rel="nofollow" href="http://www.networkworld.com/news/2010/052710-sophos-slams-scientist-infected-with.html?hpg1=bn" target="_blank">plenty of criticism</a> for his most recent findings. A security vendor named Sophos blasted experiment findings and presentation of data. Graham Cluley, senior technology consultant at Sophos, calls out the scientist for his lack of responsibility in "presenting the research instead of hyping up threats to get headlines." He goes on to explain that "any virus code on the RFID chip would be utterly incapable of running unless a serious security hole existed in the external device reading it." As if computer viruses weren't already a hassle, we may have more trouble coming our way as these technologies continue to develop. Let's hope security experts step up their programming game for the future.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0Google Analytics Offers Choice of Opting OutGoogle Analytics Offers Choice of Opting OutGoogle Analytics Offers Choice of Opting Out In a move to solidify their transparency, Google has <a rel="nofollow" href="http://analytics.blogspot.com/2010/05/greater-choice-and-transparency-for.html" target="_blank">just announced</a> that an add-on is available to opt-out of Google Analytics, which provides data for websites regarding user statistics. According to a Google Analytics blog post, the "add-on stops data from being sent from your computer when you visit websites that use Google Analytics Javascript to track usage." Additionally, Google is offering an "option to anonymize IP address information sent to Google." An <a rel="nofollow" href="http://www.pcworld.com/article/197187/browser_addon_blocks_google_analytics.html" target="_blank">article at PCWorld.com</a> explains that there are other tools, specifically for Firefox users, that block certain aspects of Google Analytics including Adblock Plus, NoScript, and OptimizeGoogle. However, this new add-on does not stop Google from placing other cookies, like its DoubleClick cookie, which "tracks Web pages a person visits and serves advertisements related to that content." As Wired.com <a rel="nofollow" href="http://www.wired.com/threatlevel/2010/05/google-opt-out/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+wired/index+(Wired:+Index+3+(Top+Stories+2))" target="_blank">points out</a>, you still have the option of opting out of targeted advertising, but "Google's display of small text ads on its sites or on other sites will not stop, as those are based on the content of the page you are looking at, not your previous browsing behavior." The reactions thus far have been mixed. Some users see this more as a public relations move, citing Facebook's recent bout with user privacy and Google's Wi-Fi <a rel="nofollow" href="http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2010/05/14/financial/f135550D39.DTL&tsp=1" target="_blank">data-stealing fiasco</a>. These critics point to the tools already available to users that block or disallow certain personal information from Google. On the other hand, some users are applauding Google for their latest actions to back up their "Do No Evil" motto, including a public apology for the stolen data soon after discovering the problem and now this add-on which provides a more secure web browsing experience. A comment over at Wired.com left by Kevinmun explains that "site creators can still easily log the IP addresses of all their visitors... maybe Google should make a tool that allows web authors to store it locally." Another commenter, however, reveals a different viewpoint: "(Google) regularly and routinely makes gestures like this that show they genuinely respect their user base." What are your thoughts about Google's new add-on? Will it force your small business into using different software to track website visitors?   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0IT-Business Convergence: The Key to Company EvolutionIT-Business Convergence: The Key to Company EvolutionIT-Business Convergence: The Key to Company Evolution Small business owners find that choosing an IT provider is a very important decision. After all, the company you choose must be willing to undertake the hardships and shortcomings that you have already accepted as inevitabilities down the road of growth and success. This company must have the desire, passion, and motivation that match your business demands. There must be an understanding: IT must help maintain the business internally and grow it externally. Small businesses are looking to grow - and IT professionals should be helping. In an article <a rel="nofollow" href="http://www.computerworld.com/s/article/348634/Beyond_Alignment" target="_blank">over at computerworld.com</a>, author Julia King talks about certain companies and their choice to go with a model of forged IT-business alignment as opposed to business outsourcing. These companies enjoy a high level of organizational efficiency thanks to an organizational business philosophy that focuses on common goals. Zappos.com and Vanguard are two examples of companies where "business and IT are virtually indistinguishable." Other companies with similar situations include Procter & Gamble, Progressive, and Southwest Airlines. Here are some excellent signs regarding the relationship between the companies and their IT solution, or "IT-Business Convergence". Companies with a high degree of IT-business convergence do the following: <ul class="unIndentedList"> <li>View IT as an innovation engine that continually transforms the business, often enabling new revenue streams.</li> <li>Regard their customers as kings and view customer service, both internal and external, as supreme.</li> <li>Rotate business and IT staffers across departments and job functions.</li> <li>Provide an overarching goal that is crystal clear to each and every IT and business employee.</li> <li>Ensure that IT employees know how the company makes (or loses) money.</li> <li>Create a distinct, vibrant and unique company culture.</li> </ul> CIO Ray Voelker of Progressive points out that "it's hard to be effective in your job if you can't speak the language and understand all of the terms and the dynamics of the business." The idea of information transparency is a telling sign that IT-business convergence is in full swing. The results of a successful, transparent IT-business convergence can be incredibly fruitful. In the case of Vanguard, from 2001 to 2010, assets grew from $580 billion to $1.4 trillion, with technology playing a major role. Zappos.com recorded gross merchandise sales of more than $1 billion in 2009 before being bought by Amazon.com. Small businesses <a href="/switchfast-blog/2010/5/12/technology--small-business-viewed-as-most-positive-influence-on-us.aspx" target="_blank">have the ability</a> to grow at an alarming rate - technology can help alleviate this transition and further assist with every aspect of a developing company. Don't be afraid to entrust your goals and shortcomings to IT - they should possess the same drive and desire to help your business succeed.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0Wireless: Evolving Tool or Security Nightmare?Wireless: Evolving Tool or Security Nightmare?Wireless: Evolving Tool or Security Nightmare? With the nation's infrastructure poised to <a href="/switchfast-blog/2010/2/24/wimax--lte-networks-bringing-voip-into-big-picture.aspx" target="_blank">adopt WiMAX and LTE</a> as its next-gen data networks, consumers and businesses have already started the movement to wireless data transmission. As wireless connections begin to penetrate every corner of the U.S., there will be more efficient connections and plenty of room to grow geographically and financially. As a small business, any unique enterprise advantage that allows you to cut costs while remaining efficient is certainly a gain -- but is the movement to wireless technology without dangers? We've <a href="/switchfast-blog/2010/2/5/the-dangers-of-using-a-public-wifi-network.aspx" target="_blank">spoken before</a> about the potential dangers of using a public Wi-Fi network and the malware that can infiltrate a business network. Given the multitude of security and connectivity risks that come with a migration to wireless technology, a safe launch of such technology can be a lot of work for IT departments. Wireless technology is advancing at a pace such that even IT managers are beginning to grow frustrated. In an <a href="http://www.networkworld.com/news/2010/052410-wireless-causes-big-rise-in.html?hpg1=bn" target="_blank">article</a> over at Networkworld.com, Matt Hamblen talks about how "ever-evolving technologies and increasingly demanding users" can make some IT managers feel like the whole world is on their shoulders. While most of the IT managers interviewed in the article are keeping up with the proper implementation of current technology, it is often difficult to keep them secure "in the face of a deluge of new applications and smartphones." "In truth, few companies truly understand the ramifications of the future wireless transformations," said Jack Gold, an analyst at J.Gold Associates LLC. Video streaming, real-time collaboration and cloud-based applications accessed from mobile devices "will all have a profound effect on corporate networks, security and management of devices and users," he added. While the technology world prepares for a world with <a href="http://www.msnbc.msn.com/id/37193363/ns/technology_and_science-wireless/" target="_blank">faster data consumption</a>, businesses carefully monitor the opportunities for advancement. Without a secure, stable infrastructure, building a business without data or user protection can be the ultimate mistake. Don't assume "the next big move" is "the next secure move" and don't take any shortcuts as you begin to adopt these new technologies. There's no rush, as wireless technology has again and again proven one thing: change and evolution is always right around the corner. Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT,IT News0Small Business Owners Feel Personally FulfilledSmall Business Owners Feel Personally FulfilledSmall Business Owners Feel Personally Fulfilled It's a tough decision to walk away from a stable employment opportunity and jump into the chaotic industry of entrepreneurship. Still, a number of individuals attempt and succeed every year, in some case even more than they imagined. According to a national survey of small business owners commissioned by hourly job site <a href="http://www.snagajob.com/" target="_blank">SnagAJob.com</a>, 63% of small business owners with 2 to 100 employees say that "starting their own business has been more personally fulfilling than they ever thought it would be." When only including respondents who expect an increase in employee headcount over the next 12 months, that figure jumps to 71%. "Small businesses -- much like the hourly workers we serve -- are the backbone of America's economy," claims Shawn Boyer, CEO of SnagAJob.com. According to <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100518005737&newsLang=en" target="_blank">Businesswire.com</a>, Mr. Boyer was named the National Small Business Person of the Year in 2008 for founding a website for hourly job listings. Another statistic revealed that 91% of business owners surveyed say a top-three influencer in starting a business was the ability for an entrepreneur to 'be their own boss.' In fact, almost half of respondents (44%) listed it as their number one reason. The survey also found that "small business owners that have grown their companies to 11 to 100 employees say that starting a small business has been more financially rewarding than they expected." All this research seems optimistic, which begs the question: if you've been aching to get behind the wheel of your own business, do you have what it takes to become successful both financially and personally? BNet.com has <a href="http://www.bnet.com/2403-13057_23-424826.html?tag=content;col1" target="_blank">posted a survey</a> created with the help of three business professors who happen to study what makes entrepreneurs successful. One of their main findings revealed that "great entrepreneurs are skilled at navigating fledgling businesses through uncharted terrain." Simply put, the good ones shine under pressure and uncertainty. Take their short 5-question quiz to see what you score, and let us know if you agree with their conclusions. Just remember -- the greatest entrepreneurs never rely on others opinions, choosing instead to trust their own instinct and experience.     Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Chicago Small Business0VoIP Proves to be Effective Cost-CutterVoIP Proves to be Effective Cost-CutterVoIP Proves to be Effective Cost-Cutter When a company begins to grow in both magnitude and geography, there are more lines of communication needed to successfully manage a single day's work. Unfortunately, most companies don't realize that they grow out of their primary technology set up and instead could be utilizing a more streamlined, effective communication system. Internal communications will help fuel the growth of your company and the efficiency of your employees. In an <a rel="nofollow" href="http://www.networkworld.com/news/2010/051910-aquent-voip-savings.html?page=3" target="_blank">article by Tim Greene</a> over at Networkworld.com, a staffing firm named Aquent made the decision to switch from their Nortel and Inter-Tel PBXs to a VoIP provider. The change was prompted by a company-wide decision to "change its business structure so that its different lines of business were handled by dispersed teams located in different offices." Here are a few things that CIO Larry Bolick needed: -          Incoming calls re-directed to another member regardless of where a member was located -          Forward calls to other devices such as handhelds -          Send voice mail as e-mail attachments -          Move to a phone service with all the gear (except handsets) based in the provider's network -          Move to VoIP to benefit from integrating communications with other business processes His company ended up finding a service that matched their needs, which also included "a flat fee for unlimited users, trans-office hunt group support, a unified numbering plan, redirection of calls to mobile phones and browser-based call control." Even counties are researching and <a rel="nofollow" href="http://www.tbnweekly.com/pinellas_county/content_articles/051810_pco-02.txt" target="_blank">proposing the switch</a> to VoIP. In a local Tampa Bay newspaper, an article talks about Pinellas County and their plans on cost-saving over the next few years. One of their proposals included switching to VoIP and consolidating the county's phone systems into one that served everyone. Making the switch, they claim, would save the county $770,000 a year. Take a look at your company's technology assets and re-evaluate your needs and desires - they will grow and change along with your company's success.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> IT News,Small Business VoIP05 Tips on Maximizing Social Media ROI5 Tips on Maximizing Social Media ROI5 Tips on Maximizing Social Media ROI Small businesses can have a hard time understanding the benefits of social media activity. There are still large companies that refuse to participate. But when statistics show a movement to digital communication and interaction, it would be foolish to ignore a segment of potential leads. How, then, can you invest in a platform seemingly still in its early stages of growth? Here are a few tips you should consider when tackling and ultimately owning a digital identity among social media arenas: Observe, and then engage. If you have no experience with social media, the first step is to get acquainted with the different platform quirks. You should get inside your consumers head and figure out if she "Likes" on Facebook, "Tweets" on Twitter, or "Follows" on LinkedIn. Once you know where your consumer is, then you know where your product or service should be. Establish a performance baseline, define clear goals. Once you understand the inner-workings of a social network, the next step is to clearly define what you want to accomplish. Whether it's a certain number of leads, company mentions, or sales, make the commitment and stick with it. Similar to any traditional marketing strategy, you will gather helpful information along the way that will help fine tune your goals. Social media needs a clear strategy - not randomness. If there's one big concern regarding social media marketing, it's the audience and its "jumpy" tendency. However, if you stand as a consistent and helpful participant then you will discover a base of loyal followers. These individuals will remind you that a strong, consistent message will build a company's brand one person at a time. This is why social media requires a great deal of patience. Metrics mean nothing without context. Having 10,000 Twitter followers will do nothing if you can't get any genuine customer interaction. Although establishing these connections is one step in the process, ROI requires the next step: converting these social network participants into referrals or leads. Social media takes time. This is where small businesses are scared away - why take time away from my product and company advancement? Social media is no doubt a long term investment. Even in reality, you can't just enter a conference or event and expect to make a sale after connecting with 10 people. There may be hesitation to commit any resources to social media, but businesses are slowly starting to realize the benefits of being where your target market frequents.   Check out these two articles for even more advice: <a rel="nofollow" href="http://www.openforum.com/idea-hub/topics/technology/article/social-media-roi-for-small-businesses-christina-warren" target="_blank">Social Media ROI for Small Business</a> <a rel="nofollow" href="http://bristoleditor.wordpress.com/2010/05/18/how-to-find-your-ideal-client-using-social-media/" target="_blank">Find Your Ideal Client Using Social Media</a>   Until Next Time - Matthew Hymel     Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business Tips0Small Businesses Benefit from Helpful AgenciesSmall Businesses Benefit from Helpful AgenciesSmall Businesses Benefit from Helpful Agencies The view from the bottom can be quite intimidating for some small business startups. With a goal and a passion, some companies start without the necessary resources. This does not have to be the case, as there are plenty of informative and educational assistance coming from urban and regional agencies. In an <a rel="nofollow" href="http://www.examiner.com/x-27871-Chicago-Business-Strategies-Examiner~y2010m5d11-Small-businesses-benefit-from-agencies-who-want-to-help" target="_blank">article</a> over at Examiner.com, LaShon Anthony talks about the benefits that helpful agencies provide for small businesses around the Chicagoland area. She explains that "many individuals who need assistance are not aware of where to go for help." While plenty of businesses resort to online discussion and conversation, there are ample opportunities and wealth of information provided directly from organizations. Specific programs can help you understand how to rise above financial troubles, mediate internal conflicts, or set efficient agendas. Even federal agencies provide a great deal of resources. The U.S. Department of Housing and Urban Development (HUD) held an event in Portland, Maine known as New England Business Economic Development Conference. This <a rel="nofollow" href="http://www.hud.gov/local/shared/news/smbusiness.cfm?state=vt" target="_blank">free conference</a> included workshops, information tables, and one-on-one networking meetings for small, women-owned, veteran-owned, and disadvantaged businesses.  This article on HUD's website states that "the federal government will spend in excess of $230 billion in goods and service this year," and since late 2001, "has awarded 52 percent of it allotted contracts to small businesses." Could you be taking advantage of agency-provided assistance? Check out <a rel="nofollow" href="http://www.examiner.com/x-27871-Chicago-Business-Strategies-Examiner~y2010m5d11-Small-businesses-benefit-from-agencies-who-want-to-help" target="_blank">LaShon's article</a> for several links to programs that cater to small business advancement.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business Tips,Chicago Small Business017th Annual Chicago Cares Serve-a-thon on Saturday, June 12, 2010!17th Annual Chicago Cares Serve-a-thon on Saturday, June 12, 2010!17th Annual Chicago Cares Serve-a-thon on Saturday, June 12, 2010! In less than a month, experience one of the greatest days of the year when Chicago Cares hosts their 17th Annual Serve-a-thon. Some of the activities volunteers can participate in include: -          Painting bright murals -          Organize libraries -          Brighten classrooms and hallways -          Create line games on playgrounds to encourage play and activity -          Beautify school grounds with landscaping and planter benches Teamwork and volunteerism are powerful character builders. Volunteering as a corporate team raises employee morale, improves retention and demonstrates your company's commitment to improving Chicago.   If you are interested in signing up or getting your company involved, click on this link:  <a href="http://chicagocares.kintera.org/faf/home/default.asp?ievent=347877" target="_blank">Corporate Opportunities: Serve-a-thon</a> If you want to learn more about Chicago Cares, click on this link: <a href="http://www.chicagocares.org/" target="_blank">Chicago Cares</a> Give back to the Chicago community on the biggest service day of the year! Don't miss it! Chicago Small Business0Three Thoughts on Choosing an IT CompanyThree Thoughts on Choosing an IT CompanyThree Thoughts on Choosing an IT Company In a <a rel="nofollow" href="http://www.examiner.com/x-35727-Chicago-Internet-Business-Examiner~y2010m5d11-Reliable-Affordable-and-Responsive-IT-Services-right-in-Your-Backyard" target="_blank">recent piece</a> for The Examiner, Amy Leigh offers three general pieces of advice that will go a long way in helping you identify the most cost-effective IT solutions for your individual needs and price range. It's also worth mentioning that she uses Switchfast as an example of a company doing things the right way, which gives the article bonus points in our book! Definitely check out the full article here. Below is a quick summary of the suggestions Leigh makes: 1. Pick a company that offers appropriate services. The most important aspect of IT is getting the correct services at the right price. Also, consider over time that your needs may change through growth and adversity - a company that offers more than one service may be a helpful long-term investment. 2. Become familiar with one - or two or three - of the companies representatives. IT should be viewed as a partnership where both companies will benefit from each other's success. Take the time to get to know who you are working with - they should be just as excited about your business as you! 3. Ask for referrals or contact their customers. Aside from hearing the IT company's story, learn about some of the companies they've assisted and served because this will give you a great indication of what to look forward to in terms of quality of work and service. Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,Small Business Tips,Chicago Small Business0Technology & Small Business Viewed as Most Positive Influence on U.S.Technology & Small Business Viewed as Most Positive Influence on U.S.Technology & Small Business Viewed as Most Positive Influence on U.S. The weather may have you down, but if you happen to work in a small business or technology-related field, your work gives Americans the most hope in returning to a stable society. With anger and frustration boiling over regarding politics and big business, it is the hard-working entrepreneurs and technicians that bring hope to an otherwise dreary state of the nation. According to a <a rel="nofollow" href="http://pewresearch.org/pubs/1569/trust-in-government-distrust-discontent-anger-partisan-rancor" target="_blank">March Pew Research Center survey</a>, while anger and frustration toward the federal government builds, technology companies have <a rel="nofollow" href="http://pewresearch.org/pubs/1585/technology-firms-exception-to-americans-distrust-of-most-institutions-and-government" target="_blank">garnered the least amount of negativity</a>, beating out people's sentiments toward colleges, churches, and even small businesses. Although the younger generation consistently expresses positive confidence in the technology industry (80% of those age 30 and under), it is the older generations that have a surprise vote of positive influence. 66% of those ages 50-64 saw technology as a positive influence and 52% for ages 65 and older. Men are more likely than women to hype the positive vibe of technology (73% to 63%) and those with further education see technology as more beneficial (75% for college grads, 60% for those with lesser education than some college). In another survey, <a rel="nofollow" href="http://www.bcs.org/" target="_blank">BCS</a>, the Chartered Institute for IT, found that technology can be linked to happiness. After surveying 35,000 individuals, it found "access to communication devices" as most valued and women specifically in developing countries were most influenced emotionally by their access to technology. A researcher, Paul Flatters of Trajectory Partnership, <a rel="nofollow" href="http://news.bbc.co.uk/2/hi/technology/10108551.stm" target="_blank">reasons</a> that it is due to a woman's central role in family and social circles. This report contradicts the notion that technology advancement is having an adverse effect on our dependence, communication skills, and health. Mr. Flatters points out that "a lot of things that are written about IT are negative, but we were puzzled by the fact that people are attached to their IT as well." Technology has established itself as a lasting influence on society. It's hard to deny the positive impact that those in the tech sector have worked hard at providing, morphing the image of IT into one of truly great potential and capabilities.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,IT News,Chicago Small Business0Patch Tuesday: A Pair of Critical FixesPatch Tuesday: A Pair of Critical FixesPatch Tuesday: A Pair of Critical Fixes Microsoft issued its round of vulnerability fixes today, including two critical plugs. According to <a rel="nofollow" href="http://www.zdnet.com/blog/security/patch-tuesday-microsoft-plugs-windows-worm-holes/6414" target="_blank">ZDNet.com</a>, the most serious issue, which can be found under this <a rel="nofollow" href="http://www.microsoft.com/technet/security/bulletin/ms10-030.mspx" target="_blank">security bulletin</a>, affects Outlook Express, Windows Mail and Windows Live Mail. The "critical" rating means that a successful attack could give a hacker access to a compromised computer, specifically for users running Windows 2000, Windows XP, Windows Vista, Windows Server 2003, and Windows Server 2008. Windows 7, however, is not affected. <a rel="nofollow" href="http://www.computerworld.com/s/article/9176571/Microsoft_pushes_bottom_of_the_barrel_patches" target="_blank">Computerworld.com</a> points out that a light Patch Tuesday in May most likely means a heavy June. According to a lead security research engineer Tyler Reguly, "it's the month of insignificant patches." While Reguly placed the bulletin above as the most important patch, Wolfgang Kandek, a chief technology officer at Qualys, believes the counterpart, or <a rel="nofollow" href="http://www.microsoft.com/technet/security/bulletin/MS10-031.mspx" target="_blank">Bulletin 031</a>, is actually the more 'interesting' vulnerability. He explains that "the attack vector (for this second vulnerability) through Offices makes (a threat) much more likely because it is like any normal attack vector." With such a poor showing, "we should expect another big month next month," Reguly added. Remember, Microsoft issued 11 updates for 25 vulnerabilities last month, which is a far cry from the 2 holes this month.  Microsoft's next scheduled patch day is June 8th.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security0Offsite Backup Saves Time, Money and FrustrationOffsite Backup Saves Time, Money and FrustrationOffsite Backup Saves Time, Money and Frustration As users become emotionally attached to their personal computers, cell phones, and other technology, it's easy to forget that a device's life span is probably no longer than a few years. Technology may be an integral part of an individual's life, but any physical device is bound to malfunction, break, or run its course. The enterprise industry concentrates on stability, consistency, and durability, choosing their equipment based on its value as a long term investment. While this is a prudent move, they often forget that the most important aspect of technology is the data produced on it. Why is it that most companies invest in the next "thing" in technology but forget to address the possibility of massive data loss? Research has proven over and again that businesses forget to back up data, fail to protect their systems from malware, and lose sight of the most consistent threat: human error. Consider that 49% of small businesses <a rel="nofollow" href="http://www.cybersecure.com.au/learnmore/dataloss.php" target="_blank">do not backup</a> their data on a daily basis, and 96% of all business workstations are not being <a rel="nofollow" href="http://site-press.com/antivirus/antivirus-news/small-business-backup-data-loss-statistics/" target="_blank">backed up</a>. While servers are typically backed up, companies rarely back up individual PCs containing valuable data generated by employees every day. Research from <a rel="nofollow" href="http://site-press.com/antivirus/antivirus-news/small-business-backup-data-loss-statistics/" target="_blank">The Antivirus Insider</a> indicates that 25% of all PC users suffer from data loss each year and <a rel="nofollow" href="http://www.bostoncomputing.net/consultation/databackup/statistics/" target="_blank">Boston Computing Network</a> recently released a study showing that 60% of companies that lose their data will shut down within 6 months of the disaster. The Antivirus Insider estimates the total loss at $12 Billion per year. It seems that for small businesses, the question of data loss is not if it will occur, but when. These are some fairly large - and scary - numbers for any small business owner. Luckily, there are ways to backup your data in a secure, cost-effective way that will allow your company to be protected from any unwanted disasters. There are a lot of back-up options out there to consider. If you need advice on which option is best for your business, contact Switchfast for more information at 773-241-3007 or <a href="mailto:thefutureofit@switchfast.com">thefutureofit@switchfast.com</a>.   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business Tips,Chicago Small Business0Google’s New Search Page Layout and Its Effect on SEOGoogle’s New Search Page Layout and Its Effect on SEOGoogle’s New Search Page Layout and Its Effect on SEO You may have noticed a change in your Google search page layout today. Don't be alarmed - for most users, the changes are so slight that you may have overlooked them. Certainly, developers and SEO specialists paid close attention to the altered interface and what effects it will have on Google's search population. The company unveiled their latest "metamorphosis" <a rel="nofollow" href="http://googleblog.blogspot.com/2010/05/spring-metamorphosis-googles-new-look.html" target="_blank">in a blog post</a> this morning, saying the changes "respond to the increasing richness of the web and the increasing power of search." The alterations include a contextually relevant, left-hand navigation to the page. In essence, this is now a non-collapsible left side panel with the ability to refine your query. The tools found may be familiar: Universal Search, Search Options, and Google Squared. Along with design fixtures, there is new technology. According to the San Francisco Chronicle, the option of searching through blogs can be narrowed down to the "last 10 minutes," news to the last hour, and books to within a century. Picture searches can be refined based on size, color, and type. The new design has <a rel="nofollow" href="http://www.zdnet.com/blog/btl/googles-search-results-update-looks-a-bit-bing-ish/34092" target="_blank">drawn comparisons</a> to its competitor Bing, whose left side bar and features have been present since the beginning. Google has stated that their new layout benefits the advancement of the web and its user, while keeping up with "modern" layouts. Venturebeat.com <a rel="nofollow" href="http://venturebeat.com/2010/05/05/google-search-logo-new-look/" target="_blank">quotes</a> senior user experience designer Jon Wiley: "As the Web becomes a very rich world of content, we have to respond to its changing nature," Wiley said. "For content publishers, I think they're in sort of the same place as always. They've got to make sure they provide the best content." Over at <a rel="nofollow" href="http://mashable.com/2009/07/03/googles-new-layout/" target="_blank">Mashable.com</a>, which reported seeing the new design last summer, an article points out that "such changes can have a significant effect on Google's revenue and page load times." This, of course, coincides with Google's new integration of "page load time" into search optimization. For example, they point out the disappearance of page size with the new design, which may seem minimal to the common user but gains more speed when less data is loaded. Have you started seeing the new page design? Or have you even noticed it? If anything, what does it add or take away from a usability standpoint?   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO0Saving Time and Money with Mobile AppsSaving Time and Money with Mobile AppsSaving Time and Money with Mobile Apps Whether you were a believer or not, the iPad has <a rel="nofollow" href="http://www.crn.com/mobile/224700588" target="_blank">officially surpassed</a> the 1 million units mark and it continues to grow. It's been <a href="/switchfast-blog/2010/1/28/to-enterprise-or-not-tech-analysts-split-on-ipad.aspx" target="_blank">discussed</a> whether or not this "magical" device will actually crack the enterprise industry, but its presence in the consumer market has already spurned interest from small and large companies regarding ways to utilize this growing piece of technology. According to the latest reports, the "App Store now contains more than 200,000 apps, meaning it's grown by 15,000 from early April." While these numbers may sound immense, the truly astounding number is this: 12 million apps have been downloaded from the App Store. Apps are nothing new to the mobile industry - certainly Apple's signature App Store has helped to define the mobile-purchasing arena, but Google and Nokia have launched their own mobile OS with an accompanying application store.  With access already at your fingertips, apps make your personal life easier. Why not the same with your professional one? Here are some Apps that will (or have proven) to save you time, money, or stress when it comes to running your small business in a hectic mobile-enterprise environment: Pixetell - According to their website, <a rel="nofollow" href="http://www.pixetell.com/" target="_blank">Pixetell</a> "accelerates business communication 50-200% by enabling you to quickly add voice, screen recordings and video to email and electronic documents." There tagline sums it up in "say it, show it, send it." In an article from CNN.com, a <a rel="nofollow" href="http://money.cnn.com/2010/05/03/smallbusiness/pixetell/index.htm?CNN=yes" target="_blank">case study</a> shows how one landscaping company was able to "reduce mistakes in the field by 75%, slashed driving time in half, cut overhead by about 6% and keep the company's $4 million in annual sales steady despite the economic downturn." This low-cost multimedia conferencing app will only require $720 a year. wCharge - Ever needed to accept credit card payments but didn't have the technology for it? This <a rel="nofollow" href="https://www.wcharge.com/" target="_blank">mobile application</a> "enables remote processing of Visa, MasterCard, American Express, and Discover credit card payments." The app costs between $5 and $9 dollars (depending on where you buy it) and requires a business or merchant PayPal account in order claim a secure transaction. Sprite Backup - If your business requires a significant amount of mobile phone usage, then you know that any disaster or accident can take your phone - and all the information you've accumulated with it. This app "backs up all mobile contacts, SMS, applications and settings, to name a few, and backs up to a PC, FTP site and storage cards." Compatible with Windows Mobile only, <a rel="nofollow" href="http://www.spritesoftware.com/products/sprite-backup/full-edition" target="_blank">this will cost</a> you $29.95. Shoeboxed - Another small business frustration is keeping an accurate running tab of receipts and expenses. This app allows you to take pictures of receipts with your mobile phone, add notes, and store both in a secure location. The data is then extracted to your iPhone "where you can submit expenses right there or do it later online." This app is <a rel="nofollow" href="https://www.shoeboxed.com/shoeboxed-iphone-app.htm" target="_blank">available for Free</a> on the iPhone.   Whether it's saving money, influencing people, helping make the <a rel="nofollow" href="http://www.msnbc.msn.com/id/36851064/ns/business-careers/" target="_blank">most out of a meeting</a>, or <a rel="nofollow" href="http://www.foxsmallbusinesscenter.com/technology/2010/05/04/mobile-apps-make-conducting-business-easier/" target="_blank">entering spreadsheets</a> on the go, there are numerous apps that facilitate a business-technology culture.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,Small Business Tips,Mobile Enterprise0Passwords and Privacy: 5 Password Manager OptionsPasswords and Privacy: 5 Password Manager OptionsPasswords and Privacy: 5 Password Manager Options Last week, we <a href="/switchfast-blog/2010/4/26/passwords-and-privacy--3-tips-to-better-manage-your-private-content.aspx" target="_blank">revealed a few tips</a> on how to better manage your privacy, which included password management and securing private content. Today, an <a rel="nofollow" href="http://lifehacker.com/5529133/five-best-password-managers" target="_blank">article over at lifehacker.com</a> helps to elaborate on our third tip of that article, which talked about using a secure online password manager if you have an enormous amount of passwords across multiple platforms. The article highlights their five best password managers to keep an organized grasp on which key goes to which lock. Let's look at the five that they recommend and see where they fit (if at all) in a small business operation. 1.       KeePass - Available for Windows, Mac, Linux, and Mobile, free of charge, this open-source option supports automatic password generation, field and icon customization, secure notes, and password entry via clipboard copying, drag and drop, or auto fill-in. This program also offers exporting formats, which means you can print hard copies for backup or secure your passwords in an offline location.  2.       LastPass - Available for Windows, Mac, Linux, and Mobile, free of charge for Basic or $1/month for Premium, LastPass is relatively new to the password management market but with an easy-to-use interface, along with cross-platform integration, there's no surprise why this program is quickly gaining popularity. (Not to mention, $1/month isn't too shabby for a premium account.) It's truly a well-developed online system - setting up one-time use passwords for those times you want to access your online password database but you're not sure if the connection is safe. 3.       Roboform - Available for Windows, free of charge for Basic or $29.95 for Pro, RoboForm has established its solid reputation on integration with popular web browsers. One feature allows you to quickly fill out registration forms with pre-determined names and email addresses. Along with random password generation and hard copy backup availability, this is another solid choice to secure those important passwords. 4.       SplashID - Available for Windows, Mac, and Mobile, $19.95 for the Desktop and $9.95 for the Mobile, SplashID utilizes its multi-platform manager capabilities to sync to your desktop and several mobile versions including iPhone, Android, and Blackberry. Another unique feature is the ability to create customized entry fields, allowing for private data other than passwords to be stored and safe.  5.       1Password - Available strictly for Apple users (Mac OS X/iPhone), $39.95 for the Desktop and $14.95 for the Mobile, this password manager supports sync to iPhone and iPad via the mobile application. 1Password offers integration with Evernote and Safari and a "tag-based" system for easy login organization. Evaluate your current "password" usage and figure out if a management program would benefit you in the long run to avoid compromising your privacy and data. Do you use a different program for password management? Leave a comment with your suggestions and opinions. All links to the discussed password managers can be found in <a rel="nofollow" href="http://lifehacker.com/5529133/five-best-password-managers" target="_blank">this article</a>.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT,Small Business Tips0Optimizing LinkedIn: Features & Opportunities for Your Small BusinessOptimizing LinkedIn: Features & Opportunities for Your Small BusinessOptimizing LinkedIn: Features & Opportunities for Your Small Business In many ways, social media interaction is both useful and difficult to manage. Websites like Facebook and Twitter have taken the modern web user by storm. LinkedIn, having <a rel="nofollow" href="http://en.wikipedia.org/wiki/LinkedIn" target="_blank">launched</a> a year before Facebook in 2003, had a business-oriented game plan, specifically focusing on professional networking. <a rel="nofollow" href="http://press.linkedin.com/about" target="_blank">To this day</a>, the popular "business-appropriate" website has over 65 million users spanning over 200 countries and territories worldwide.  With an online arena dedicated to business relationships, LinkedIn is a fertile social platform companies far and wide, big and small. Dedicating time to establish a user profile and provide information for your company page can go a long way in maintaining fruitful relationships. Unlike Facebook, LinkedIn is not application heavy, instead relying more on concentrated content than glam. What can you do to build an interesting user profile, an informative company page, and a veritable reputation for providing honest, helpful content to connections and contacts? Here are some actions that can help you get more involved: Set up an honest, descriptive user profile. LinkedIn helps users set up a promising profile by providing "Profile Completeness" and "Profile Completion Tips." As previously mentioned, content is the name of the game with business profiles, especially LinkedIn. Don't be afraid to spend a fair amount of time uploading and editing profile information - not only is it a good visual track record of your current and past work history, it also informs the observers the details of your experience and education. Unlike most social media websites, this characteristic translates into a genuine connection between LinkedIn members. Add your company. Once you've established yourself as an able member, head on over to the Companies Home Page, where you can walk through the process of adding your business to the landscape. A <a rel="nofollow" href="http://techcrunch.com/2010/04/29/linkedin-follows-facebook-and-twitter-into-follow-model/" target="_blank">new feature</a> you can particularly utilize is the ability to "Follow" companies. Similar to Facebook and Twitter, users can connect with businesses for employee opportunity or business relationship news. This can be useful for small businesses when it comes to growth and referrals. Use LinkedIn to drive targeted traffic to your site. Not many people give LinkedIn enough credit for pushing web traffic. In an article over at <a rel="nofollow" href="http://www.webpronews.com/topnews/2010/04/21/linkedin-has-new-ways-to-drive-targeted-traffic-to-your-site" target="_blank">Webpronews.com</a>, author Chris Crum quotes an entrepreneur who says that LinkedIn is one of the "top traffic sources to my blog." He also points out that "you are targeting the business decision makers" with traffic from LinkedIn. Here are a few suggestions on how:                 Post articles or blog posts on user profiles                 Interact with other user news and updates                 Control what content each connection (a stranger, friend, group) sees                 Participate in group discussions and events While some people <a rel="nofollow" href="http://thenextweb.com/socialmedia/2010/04/23/could-it-be-that-linkedin-arent-that-innovative/" target="_blank">question</a> the lack of innovative progression, LinkedIn has been a steady stronghold for upper-level business associates to connect with colleagues and network with similarly experienced users. As a small business, it's a free, easy way to establish a sincere reputation while networking with professionals that have a great deal of advice and (hopefully) referrals. In your experience, is there a specific area or activity on LinkedIn that has helped your small business, whether it was in growth or education?   Leave a comment below!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Small Business Tips,Small Business Marketing0Gmail vs. Exchange – Will Cloud Services Cut Costs?Gmail vs. Exchange – Will Cloud Services Cut Costs?Gmail vs. Exchange – Will Cloud Services Cut Costs? Contact Switchfast for <a href="/contact.aspx" title="Contact">a free quote</a> to migrate to a hosted e-mail solution! While larger corporations have relied on Microsoft products as their go-to infrastructure, they are beginning to consider other options to cut costs. One of these possible routes is moving an in-house e-mail structure to a cloud location, specifically the system that is being used and adopted by many consumers and small businesses: Gmail. Now that Google has a strong presence in the consumer industry, their focus is the enterprise industry, which includes small businesses and large companies with thousands of employees. Either way, how can you be sure that the movement from a self-monitored infrastructure to an online business tool can cut costs? In a <a rel="nofollow" href="http://www.computerworld.com/s/article/9176036/Corporate_e_mail_in_the_cloud_Google_vs._Microsoft_?taxonomyId=18&pageNumber=1" target="_blank">lengthy article</a> over at computerworld.com, there are many factors a company should consider before exiting Exchange. Let's go over some important issues for SMBs to think about: On-premise vs. Off-premise.  As the article points out, "moving to the cloud, generally speaking, relieves IT of the responsibility of maintaining and operating an e-mail infrastructure, as well as allow developers to roll out new features as soon as they're ready." However, if you are heavily rooted in an on-premise Exchange environment, the cost of transferring may not cover the intended savings. Also, in a small business environment, is it important to have immediate assistance to a down e-mail system? Both Microsoft and Google claim a 99.9% Guaranteed uptime, but you sacrifice control with off-premise. Re-education. Some businesses have attempted to switch over to Google Apps, only to find out that users were not satisfied one way or another. Quoting a CIO at Chicago State University, "it's a huge effort to ask people to learn something different - even if it's for a better price point." In the end, this is where the plan to cut costs can turn into an investment nightmare. Interface. If you juggle an Exchange account for work and Google account for personal information, you'll know the interfaces are quite unique. While Exchange is specifically garnered for the "sophisticated" enterprise individual, Google Apps has been advancing to support a more enterprise-friendly experience. One of the noted Business Google Apps that users felt lacked was the group calendaring, although Google disputes it. Nonetheless, is your Exchange set up to provide maximum efficiency from individuals as well as groups? (Google Wave is an example of combining interface with a designed purpose - group collaboration.) Components. What exact pieces do you need to run your business? Exchange offers e-mail, contacts, calendar, and instant messaging, while adding services like SharePoint, Office Live, and Office Online at extra costs. Google provides Gmail for Business, Google Docs, Calendar, Groups, Sites and Video, and several chat and instant messaging tools. The platform may be important, but it's the tools that inevitably make you more or less efficient every day, and these needs will vary among small businesses.   Before you jump ship for what seems like a "cheaper" solution, make sure to evaluate your current infrastructure and educate yourself with the off-premise service. It may be a costly process if you don't understand your company's present and future needs.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,Internet News,IT NewsRebeccarwilliamson@bizcomweb.comhttp://hosteditpros.com/Nice post, very thorough. In the end there is no "one size fits all" solution as far as what is best. Each company has to weigh out what their needs are and find the solution that works best for them.0Using Analytics Efficiently – 5 Ways to Improve Employee ProductionUsing Analytics Efficiently – 5 Ways to Improve Employee ProductionUsing Analytics Efficiently – 5 Ways to Improve Employee Production There are a lot of reasons to collect data - analyze important trends, calculate appropriate next steps, monitor ongoing progress, or simply to prove a point.  However, in the business world, employee reports are critical in understanding the company's progression and areas to advance.  Sometimes, workers may feel like these reports take up too much of their "work" time, or that they don't see the underlying benefit of the time required to accumulate such data. How can analytics help both your company AND the employees who have worked hard to obtain them?  An <a rel="nofollow" href="http://blogs.bnet.com/management/?p=1174" target="_blank">article</a> over at bnet.com suggests five solutions to reveal that "busy work" as important and, ultimately, beneficial: <ol> <li>Communicate the reason for gathering the information. Answer the basic questions - who is using this information? How will they use it? Has it been helpful in the past? An example here would be ideal, as people will relate more to actual cause and effect.</li> <li>Ask them the question - what do the numbers mean to you? Now that the information is gathered, ask the gatherers: what surprises you about these numbers? What could we change for the future? No one will give you more genuine, insightful answers than your workers who invested time to provide the data.</li> <li>Make sure to value ALL members' opinions. The demeanor of your employees has nothing to do with their insight value - the loudest or the quietest member has a point of view that factors into the overall outlook.</li> <li>Use creative ways to share and present the data. Excel spreadsheets may be fun for some, but a visual representation of data will increase awareness and interest.  There are p<a rel="nofollow" href="http://www.coolinfographics.com/blog/2010/4/27/10-tips-for-journalists-designing-infographics.html" target="_blank">lenty of opportunities</a> to use info graphs in a memorable yet appropriate way.</li> <li>Data collected is data worth sharing. Every worker benefits from the fruit of their hard work - whether the data benefits them or not.  Share the finished data and observations, allow individuals to understand their role in a bigger picture - the progress and stability of the company.</li> </ol>   Got any other ways to use analytics as an internal productive tool? Share them with us!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips0Passwords and Privacy : 3 Tips to Better Manage Your Private ContentPasswords and Privacy : 3 Tips to Better Manage Your Private ContentPasswords and Privacy : 3 Tips to Better Manage Your Private Content The latest activity involving <a rel="nofollow" href="http://www.forbes.com/2010/04/12/privacy-facebook-gmail-technology-security-google.html" target="_blank">Google's</a> questionable Buzz roll out and <a rel="nofollow" href="http://www.eff.org/deeplinks/2010/04/facebook-further-reduces-control-over-personal-information" target="_blank">Facebook's</a> reduction in controlling personal information has sparked major debate among writers and bloggers regarding security. These two companies may hold some of the largest user bases throughout the internet, but when users utilize their services they rely on establishing a username and a password that protects their content from alteration or theft. Identity theft is a serious and increasingly obvious problem going forward, as more companies turn to "cloud" services. How secure is the 'combination' for your lock? Here are 3 tips to improve your password management and creation skills: 1. Install the latest software and activate a firewall. Although a <a rel="nofollow" href="http://www.boston.com/bostonglobe/ideas/articles/2010/04/11/please_do_not_change_your_password/" target="_blank">study</a> done by Cormac Herley, a principal researcher for Microsoft Research, suggests that changing passwords is "a waste of time" or "not worth following." He elaborates on the importance of company-established security measures. Two-thirds of computers have outdated software protection, according to a Microsoft spokesman. Herley points out that a "piece of malicious key logging software on your machine can grab all of your passwords - it makes no difference at that point whether they are strong or weak." 2. Use creative ways to improve password strength.  There's a reason why certain websites and companies encourage a password to contain letters, numbers, and symbols - this battles the common-password tendency that most users prefer. No matter how "emotionally attached" you are to a word or phrase, it may be an easy guess for potential identity thieves. <a rel="nofollow" href="http://lifehacker.com/5516188/shift-your-fingers-one-key-to-the-right-for-easy+to+remember-but-awesome-passwords" target="_blank">Lifehacker.com</a>, understanding that "complicated passwords just aren't something our brains get excited about memorizing," suggests (via one of its readers) shifting your fingers one set of keys to the right, which would turn a simple password like "money" into ".pmru".  3. Use a secure online password manager. A single user may use up to 10 different passwords a day. Various passwords may be good for protecting data, but it is also a burden to memorize a different 'combination' for every piece of protected information. A good idea for several users today is an online password manager, one with access from anywhere and trustworthy security. <a rel="nofollow" href="http://www.passpack.com/en/home/" target="_blank">Passpack.com</a> helps to keep track of all your passwords in one place - for no cost.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business Tips0McAfee Glitch Shutting Down Corporate Computers WorldwideMcAfee Glitch Shutting Down Corporate Computers WorldwideMcAfee Glitch Shutting Down Corporate Computers Worldwide Yesterday, a rotten McAfee update was discovered creating severe problems in the corporate IT world. A glitch in the update was causing Windows XP users to shut down and start on a continuous reboot cycle. The number of affected corporate users may end up in the millions, but for now it is being reported that consumers shouldn't be affected. Engadget has a <a rel="nofollow" href="http://www.engadget.com/2010/04/21/mcafee-update--shutting-down-xp-machines/" target="_blank">timeline of updates</a> starting from the moment the security concern was registered. According to engadget.com, "DAT update 5958 deletes the svchost.exe file, which then triggers a false-positive in McAfee itself and sets off a chain of uncontrolled restarts and loss of networking functionality." This is specifically affecting Windows XP Service Pack 3. This <a rel="nofollow" href="http://andreyf.tumblr.com/post/538652366/info-roundup-mcafee-kills-computers-worldwide" target="_blank">blog post</a> reveals more details regarding the activity. It explains that "roughly 800,000 PCs randomly distributed across the world automatically received the virus scan update and are now experiencing repetitive reboots." The author points out that "the computer DOES NOT have a virus, but McAfee VirusScan incorrectly believes it does." He also notes the amount of people affected, pointing out that PricewaterhouseCoopers seemed to have a company-wide computer outage in New York and several universities including University of Illinois, Southern Illinois, Ithaca, and LSU.  McAfee has quickly jumped on the issue, sending this statement to Engadget:  McAfee is aware that a number of customers have incurred a false positive error due to incorrect malware alerts on Wednesday, April 21. The problem occurs with the 5958 virus definition file (DAT) that was released on April 21 at 2.00 PM GMT+1 (6am Pacific Time). Our initial investigation indicates that the error can result in moderate to significant performance issues on systems running Windows XP Service Pack 3. The faulty update has been removed from McAfee download servers for corporate users, preventing any further impact on those customers. We are not aware of significant impact on consumer customers and believe we have effectively limited such occurrence. McAfee teams are working with the highest priority to support impacted customers and plan to provide an update virus definition file shortly. McAfee apologizes for any inconvenience to our customers. From <a rel="nofollow" href="http://isc.sans.org/diary.html?storyid=8656" target="_blank">Internet Storm Center</a>, several readers are reporting that this procedure worked to recover: 1 - Boot the system in "Safe Mode" 2 - copy extra.dat in c:/program files/common files/mcafee/engine 3 - reboot. If your computer is affected, please check out these sources for collective information: <a rel="nofollow" href="http://isc.sans.org/diary.html?storyid=8656" target="_blank">ISC Update Issues</a> <a rel="nofollow" href="http://vil.nai.com/vil/5958_false.htm" target="_blank">McAfee Knowledge Base</a> Until next time - Matthew Hymel Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,IT News0More Hardware Investment Means More IT SpendingMore Hardware Investment Means More IT SpendingMore Hardware Investment Means More IT Spending First quarter statistics have shown two things: Overall PC sales have improved compared to last year and the requirement for more hardware (mobile PCs and other network devices) has driven a growth in IT budgets.  According to an <a rel="nofollow" href="http://www.computerworld.com/s/article/9175596/PC_sales_in_rebound_with_24_surge_in_Q1_says_IDC" target="_blank">article</a> over at Computerworld.com, PC makers sold 24.2% more machines in the first quarter of 2010 than in than in the same period last year. This growth even comes after a 15.2% increase in fourth quarter sales. Analysts credited the increase to "historically low PC prices and an increasing demand for laptop and netbooks," something that small businesses heavily rely on for mobile internet and software access. Later on, the article quotes a research analyst saying that "this is in addition to ongoing consumer appetite for more mobile devices as price points remain attractive and the multi-device per user environment expands." When it comes to the corporate world, investments in computer hardware will further push the "tech recovery" in 2010.  According to an <a rel="nofollow" href="http://www.cio.com/article/590773/Hardware_to_Drive_IT_Spending_Growth_in_2010?taxonomyId=3112" target="_blank">article</a> over at CIO.com, Forrester Research and Gartner both released IT spending forecasts, and both stand firm on a "positive growth in hardware and software spending."  According to Forrester numbers, IT outsourcing is set to increase by 3.8% and software growth by 7%. Forrester points out that in the U.S. computer equipment spending is set to increase by more than 11%, mainly due to replacement of old PCs, servers and storage equipment. Overall, research indicates a 5.3% increase from IT spending a year ago. With more commitment to technology, is your IT budget being managed effectively?      Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business IT,IT News0Saving Money – As Easy As Choosing Your Fontmoney saving font, saving money with IT, save IT money Saving Money – As Easy As Choosing Your FontSaving Money – As Easy As Choosing Your Font A small business IT budget can as aggravating as it is important, but a critical eye and some flexibility can create opportunities for real <a href="/switchfast-blog/2010/4/15/power-down-the-roi-of-decreasing-utility--waste-and-pollution.aspx"> savings</a>. One unique opportunity might be easily overlooked: font choice. Most companies don't use Rockwell Extra Bold or other thick, ink-hogging fonts, but there are font choices that can save hundreds of dollars a month by cutting printing costs. All those newsletters, marketing materials, and reports could cost a little less with the right font selection.  Over at printer.com, a <a rel="nofollow" href="http://blog.printer.com/2009/04/printing-costs-does-font-choice-make-a-difference/" target="_blank">blog post</a> recently shed light on the notion of saving money via font choice. The study used a personal printer and business printer, using Arial as their control font- finding some surprising results: "The clear winner was Century Gothic, which returned 31% savings in both printers. For the average private user printing approximately 25 pages per week this will easily generate a net reduction of $20 in a year. A business user printing approximately 250 pages per week could save $80. If your organization uses multiple printers, you can save hundreds of dollars per year doing nothing more than picking a more economical font." It also points out that Century Gothic is a modern font which comes standard in Microsoft Windows. Check out the <a rel="nofollow" href="http://blog.printer.com/2009/04/printing-costs-does-font-choice-make-a-difference/" target="_blank">final data graph</a> for the conclusions of the study. Some institutions have recently adopted the change to minimize budgets and environmental impact.  University of Wisconsin at Green Bay has <a rel="nofollow" href="http://www.uwgb.edu/compserv/topics/CenturyGothicGreen.htm" target="_blank">decided to change</a> their default font for Outlook across campus to Century Gothic, citing reduced consumption and cost. The university encourages staff and students alike to make it their default in commonly used office software to further their efforts in "thinking green." Another viable option offered by Ecofont, an application which reduces your ink costs by 'shooting' holes into the letters you have typed without ruining the legibility. The ink savings allow a 25% reduction in ink and toner costs-check out Ecofont's site <a rel="nofollow" href="http://www.ecofont.com/en/products/green/printing/sustainable-printing-using-ecofont-software.html" target="_blank">with this link</a>. Have any other interesting ways to reduce your overall budget? Leave a comment and share it with other business owners!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business TipsPeterprint@printing-christchurch.co.nzhttp://printing-christchurch.co.nzThis is a great information. Thanks for sharing.Jakejake.inkfarm@yahoo.comhttp://inkfarm.comCheck out our websites ink-usage calculator.Just select the font you're using now, and the font you're thinking of using - and find out how much the move will save (or cost) you in ink. Here's the link: http://www.inkfarm.com/Best-Fonts-for-Saving-Ink0Microsoft Gets Busy Rolling Out Office 2010 , Windows InTune, Fix ItMicrosoft Gets Busy Rolling Out Office 2010 , Windows InTune, Fix ItMicrosoft Gets Busy Rolling Out Office 2010 , Windows InTune, Fix It It's been an exceptional first quarter for Microsoft thus far with the launch of Windows 7 and Windows Phone 7. They continue to progress and push toward a cloud-filled, security-focused future. Microsoft has recently announced their newest PC management and security software experience, Windows Intune. According to the <a rel="nofollow" href="http://windowsteamblog.com/blogs/windows7/archive/2010/04/19/microsoft-takes-desktop-management-to-the-cloud-introducing-windows-intune.aspx" target="_blank">Windows Team blog</a> (official Windows blog), this program "simplifies how businesses manage and secure PCs using Windows cloud services and Windows 7 - making it easier for IT staff to manage and secure PCs from virtually anywhere." Although only 1,000 customers will gain initial access, the program will soon roll-out to the entire public. Here are some notable components:                 Manage PCs through web-based console                 Manage updates                 Protection from malware                 Proactively monitor PCs                 Provide remote assistance                 Track hardware and software inventory                 Set security policies Alongside Windows InTune product comes Windows 7 Enterprise upgrade rights to standardize your PC's on a single version of Windows to create a more manageable PC environment. To learn more, read the post on the Windows Team blog. Another roll out today involved Microsoft's Fix It software, which can now be used by Windows XP and Vista users (Windows 7 users have this feature built directly into the OS). According to a <a rel="nofollow" href="http://blogs.zdnet.com/hardware/?p=8067" target="_blank">post over at ZDnet.com</a>, this "software package brings together a series of automatic troubleshooters as well as personalized solutions based on the system's hardware and software configuration." Although the service is currently in Beta, it's free and could help you solve some problems with the simplest solution. On Friday, Microsoft confirmed its completion of development work on the next Office family (Office, Sharepoint, Visio, Project 2010). An <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-20002740-56.html" target="_blank">article</a> over at CNET.com reiterates the launch event on May 12 in New York, which will be the first day that businesses can secure the next installment of Windows software.  Of course, "Microsoft has been promising those buying Office 2007 a free upgrade to Office 2010," so businesses will finally get access to browser-based versions of Word, Excel, PowerPoint, and OneNote. Let's hope everything distributes smoothly and the upgrades are truly as beneficial as they sound!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,Small Business ITemilyemilyee@yahoo.comMicrosoft has a dismal future http://bit.ly/bvbdxp. It’s value is going nowhere as it defends its OS and Office products. Meanwhile Apple is blowing the doors off expectations, and will be worth more than Microsoft in just a few months, because it is creating new revenue streams and growing using White Space http://bit.ly/bpZF4X0Work Smarter: 10 Firefox Extensions to Improve EfficiencyWork Smarter: 10 Firefox Extensions to Improve EfficiencyWork Smarter: 10 Firefox Extensions to Improve Efficiency In a small business setting, time can be your worst enemy, especially when you don't have the necessary tools to complete a given task and maximize efficiency.  As the second-most popular Web browser, Firefox has a bounty of add-ons and extensions created by third-party developers that integrate functions into the browser.  These supplements can assist with social networking, file exchange, task automation, and others.  Keeping your focus on daily workflow can improve work quality and enhance your user experience. Logan Kugler over at Computerworld.com has found <a rel="nofollow" href="http://www.computerworld.com/s/article/9175084/10_must_have_Firefox_extensions_for_business?taxonomyId=211&pageNumber=3"> 10 extensions</a> best for business users, as it would take a long time to search through the thousands of extensions available to users.  Here are the ten: 1.       Drag & Drop.io - Share large files or groups of files with colleagues, clients, and contractors over the Web - free for drops of up to 100 MB 2.       LinkedIn Companion - Menu, add people, see recently update profiles, and LinkedIn icons on "From" email lists - all buttons added directly to your web browser 3.       Gliider - Collect all the information you need while on the go - basically a data storehouse for travelers which allows users to collect and retain information (flight, nearby restaurants, hotel prices, etc) all in one location 4.       iMacros - Use macros in Excel? This adds the same functionality as well as creating, editing and accessing from a Firefox sidebar 5.       Xmarks Bookmark and Password Sync - Establish a single repository of research, online applications, and other resources that are accessible anywhere by any browser - just log into the My Xmarks console from the Xmarks menu under Tools (after installed) 6.       WiseStamp Email Signature - Highly customizable signature blocks to Web mail messages, also allowing you to manage multiple data sources within each signature 7.       Twitter Search - Integrates Twitter's search function into Firefox's built-in search box 8.       Foxy SEO Tool - Provides tools for spotting security problems, identifying plagiarism, and conducting traffic analysis as well as links to top social media sites (to plug your content) 9.       Yoono - Bringing the most popular social media sites all under one sidebar, easily manage several accounts over multiple platforms 10.   Gmail Manager - Enhances Gmail experience, allowing multiple account switching without logging out of any   If any of these sound like perfect fits for your daily routine, <a rel="nofollow" href="http://www.computerworld.com/s/article/9175084/10_must_have_Firefox_extensions_for_business?taxonomyId=211&pageNumber=3"> hit the link</a> to find out where to install it and get moving toward an efficient tomorrow.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business Tips0Power Down: The ROI of Decreasing Utility Waste and PollutionPower Down: The ROI of Decreasing Utility Waste and PollutionPower Down: The ROI of Decreasing Utility Waste and Pollution It's common sense to turn the lights off before leaving the office at night, but a recent study indicates that too few employees do the same with their computers. According to a <a rel="nofollow" href="http://www.usatoday.com/money/industries/technology/2009-03-25-pc-power-company-costs_N.htm" target="_blank">study</a> covered in USA Today, about half of US office computers are left on overnight- drawing power and running up utility costs. Fortunately, businesses can estimate the amount wasted and act to reduce utility costs. The waste translates to major fiscal and environmental impact. The study estimates the total loss at $2.8 billion annually in the form of inflated energy bills, draining the bottom line of businesses large and small. That wasted energy contributes 20 million tons of harmful carbon dioxide into the atmosphere, which equals the environmental impact and pollution of 4 million cars. Concerned about the utility waste within your business? The Department of Energy and the Environmental Protection Agency have teamed up to create an incredibly useful "<a rel="nofollow" href="http://www.energystar.gov/index.cfm?c=power_mgt.pr_power_mgt_users" target="_blank">Carbon Calculator</a>".  It predicts the savings your business would see from powering down computers at night, or replacing aging systems with Energy Star equivalents. Even for an office of 5 computers, the annual savings can reach hundreds of dollars - with an impact on offices of 50 or 500 computers reaching thousands of dollars per year. As a technology environment grows, it can become impossible to enforce these requirements across a network.  Luckily, businesses can access tools to control power within their technology environment: powering down monitors while not in use, turning off CPUs overnight, etc. Best of all, larger offices can actually see a return on investment using these toolsm with a low initial cost leading to thousands of dollars in energy savings. Switchfast's MaxPro <a href="/it-support/maxpro-remote-monitoring.aspx" target="_blank">solution</a> bundles power management with more than a dozen other features (remote support, antivirus, backup, scripting, automatic updates and more). You can request more information or join a demonstration at one of our <a href="/events/maxpro-webinar-empower.aspx" target="_blank">MaxPro Webinars</a> - free of charge and beneficial for all small businesses!   For information about how to cut your IT costs, email <a href="mailto:FutureofIT@switchfast.com">FutureofIT@switchfast.com</a>.   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,Small Business Tips,IT News0Will Social Networking Kill Off Email?Will Social Networking Kill Off Email?Will Social Networking Kill Off Email? While some social network sites have succeeded to win the hearts of the world (and <a href="/switchfast-blog/2010/4/12/social-networking-gone-wrong-%E2%80%93-is-anonymity-a-reliable-reputation-builder.aspx" target="_blank">others will fail</a> to win over hearts), others have taken over the bulk of internet traffic. Locations including Facebook, Twitter, LinkedIn, Friendster, and MySpace contain immense numbers of users that reside far and wide.  While individuals spend more time on social networking sites, their communication habits tend to change shape. For example, the days of AOL Instant Message system has turned into Facebook Chat or Gmail Chat, a program allowing users to communicate within the platform and not through a different program. When it comes to establishing digital communication, email has been a critical service, evolving from its earliest text-sending form to its real-time application found in Google Buzz. The ability to interact and exchange large amounts of information over the digital arena helped shape the internet as a massive communication platform. What will happen to email if social media users can apply the same services through their appropriate networks? As evidence from <a rel="nofollow" href="http://www.businessinsider.com/chart-of-the-day-social-networking-vs-email-usage-2010-4" target="_blank">Businessinsider.com</a>, social networking has surpassed email usage in both global users and minutes spent per month, with time making the biggest leap in favor of social media. In fact, looking deeper into social media, we'll notice that Facebook has built its own <a rel="nofollow" href="http://www.businessinsider.com/chart-of-the-day-unique-visitors-social-networking-sites-2010-4" target="_blank">digital domain</a>, accumulating almost 500 million unique visitors, 400 million more than the next frequented site. As it stands, social media is standing king among internet communication methods. ROI has always been a problem with social media marketing as most managers demand a "monetary value" on user interactions. Just recently, a social media specialist company named <a rel="nofollow" href="http://vitrue.com/" target="_blank">Vitrue</a> attempted to value a "Facebook Fan," coming to the conclusion that over a year each Fan is worth <a rel="nofollow" href="http://www.adweek.com/aw/content_display/news/digital/e3iaf69ea67183512328c13aa7e6a03478e" target="_blank">$3.60</a>. While some critics might find Vitrue's system <a rel="nofollow" href="http://www.richsblog.com/files/070b0728c5d996a404badc750de70ac4-477.html" target="_blank">terribly flawed</a>, the closer we reach a social media value, the more active participation and integration we will see from small businesses. Dan Obregon over at <a rel="nofollow" href="http://www.intelliworks.com/blog/email_vs._social_it_is_not_an_either_or_choice" target="_blank">Intelliworks.com</a> points out two separate reports, supporting the notion that email is "indeed alive and well," despite the surge of social media.  One of his reporting points say that "if you are executing well on 'the basics' you're in a much safer place and can confidently experiment with all the new 'bells and whistles' that you could put in your marketing emails."  The other report points out the "encouragement of integration" between the two, pointing out from their research that "more than a third of companies (37%) are using email to encourage the sharing of content on social networks, and just under a third of companies (31%) say they are planning to do this." The end of the article also links to a LinkedIn poll regarding this issue. Is there a simple either/or answer? Email will continue to thrive as a primary communicator for online users. As social media continues to expand, businesses will have to decide whether their audience benefits from email-social media integration or if social networking clouds the core business message. In most cases, as we've seen develop, social media in one form or another will have a profound effect on consumer and enterprise industries.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Internet News0Another Heavy Tuesday – Critical Patches from Microsoft, AdobeAnother Heavy Tuesday – Critical Patches from Microsoft, AdobeAnother Heavy Tuesday – Critical Patches from Microsoft, Adobe Only two weeks after an <a href="/switchfast-blog/2010/3/29/microsoft-and-apple-releasing-critical-updates.aspx" target="_blank">out-of-band</a> patch, Microsoft issued its <a rel="nofollow" href="http://www.microsoft.com/technet/security/Bulletin/MS10-apr.mspx" target="_blank">April patches</a>, including 11 bulletins and 25 vulnerabilities. Adobe also got in on the action, plugging 15 holes which could be found in Reader and Acrobat. Not to be left out, Oracle had also scheduled to release a critical patch update that includes up to 50 fixes covering hundreds of products. Here are the top three bulletins Microsoft recommends as priorities, according to <a rel="nofollow" href="http://news.cnet.com/8301-27080_3-20002385-245.html" target="_blank">CNET.com</a>: <ul> <li>MS10-019, which affects all versions of Windows and would allow an attacker to alter signed executable content without invalidating the signature</li> <li>MS10-026, which is critical on Windows 2000, XP, Server 2003 and Server 2008, and could allow an attacker to take complete control if a victim were to open a malicious AVI (Audio Video Interleave) file or had it stream from a Web site</li> <li>MS10-027, which affects Windows 2000 and XP users and could be triggered if they visited a malicious Web page, according to its bulletin summary.</li> </ul> With so many critical updates happening at once, are we approaching "patch overload"? An <a rel="nofollow" href="http://www.informationweek.com/news/windows/showArticle.jhtml?articleID=224400118" target="_blank">article</a> over at informationweek.com talks to Wolfgang Kandek, CTO of Qualys, who suggests the silent, automatic updates as 'more necessary' over pushing several zero-day flaws. He points out, however, that "this will require a change in the way we look and manage computers... Organizations will have to endorse and embrace that move for real impact." Over at CNET.com, Elinor Mills spoke with Joshua Talbot, security intelligence manager at Symantec Security Response, who said that "with the large number of patches, automating the patching process becomes even more critical to ensure that nothing slips through the cracks." "This is going to be quite the month for IT administrators." Included in Microsoft's patches is a <a rel="nofollow" href="http://www.computerworld.com/s/article/9175402/Microsoft_to_patch_unhackable_Windows_7_bug_later_today" target="_blank">bulletin</a> for a Windows 7 bug.  The fascination with this patch is that Microsoft has claimed the flaw to be "unhackable" or "can't be exploited."  The bottom line: There's a flaw but Microsoft has no idea how to exploit it - therefore, better safe than sorry. Maybe one of <a href="/switchfast-blog/2010/3/25/hungry-hungry-hackers-conquer-ie8-on-windows-7-(among-other-feats).aspx" target="_blank">these guys</a> knows how to do it - let's just hope the best ones are fighting for the good guys.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Small Business IT,IT News0Social Networking Gone Wrong – Is Anonymity a Reliable Reputation Builder?The technology blogosphere has been especially giddy for the past couple weeks with reports of a new online resource for "building, managing, and researching professional reputation."Social Networking Gone Wrong – Is Anonymity a Reliable Reputation Builder? The technology blogosphere has been especially giddy for the past couple weeks with reports of a new online resource for "building, managing, and researching professional reputation." This network has been named <a rel="nofollow" href="http://www.getunvarnished.com/beta" target="_blank">Unvarnished</a>, and it could set a new standard for social media "trolling." Although the set up is relatively familiar (think RateMyProfessors.com mixed with LinkedIn.com), the potential for reputation defamation is horribly obvious. Many large media outlets have spoken in regards to the apparent "power" of anonymous online reputation management. Over at Techcrunch.com, an <a rel="nofollow" href="http://techcrunch.com/2010/03/30/unvarnished-a-clean-well-lighted-place-for-defamation/" target="_blank">article</a> they posted calls Unvarnished a "clean, well-lighted place for defamation." It dives into the beta launch, including a video discussing the sites purpose and details with co-founder Peter Kazanjy.  Ultimately, they make an excellent point in saying that "Unvarnished is a service that depends (and ultimately profits) on digital paranoia and our growing anxiety when it comes to our online identity." Even the popular site Gawker.com had a <a rel="nofollow" href="http://gawker.com/5506683/the-completely-evil-social-network" target="_blank">few choice words</a> when describing the "completely evil social network." They go so far as to call it a "digital extortion racket," claiming the most despicable characteristic of the site is its attempt at "centering itself as professional networking and careerbuilding." The goal of the site, in author Ryan Tate's opinion, is to hold people's careers hostage. He goes on to admit that although it may not attract users, the potential for something so repulsively evil to catch on is certainly foreseeable. A ChicagoTribune.com <a rel="nofollow" href="http://www.chicagotribune.com/business/sc-biz-unvarnished-story--20100405,0,758983.story" target="_blank">article</a> adds that observers believe "Unvarnished is a wake-up call to protect your online reputation, vulnerable to anyone with an opinion and an Internet connection." It is true that the internet has turned anyone into a reviewer, but as <a href="/switchfast-blog/2010/4/8/small-businesses-get-their-way-with-yelp.aspx" target="_blank">we've seen before</a>, the user and object of reviews may not agree with the process, content, or effects of such unreliable and potentially malicious posts. All this comes in the wake of news sites reconsidering their anonymous online comment systems, with an article at NYTimes.com <a rel="nofollow" href="http://www.nytimes.com/2010/04/12/technology/12comments.html?hp" target="_blank">pointing out</a> that they, along with Huffington Post, plan on changing comment postings to include a more sustainable, reliable feedback system. With the move away from anonymity and towards a Facebook-inspired user profile interface, should individuals be forced to out their identity (or an identity in general) when dealing with online reviews or comments? Or is it strikingly unfair to establish these standards, especially when most of the curiosity is placed on reviews that the end-receiver does not agree with? Let's hear your opinion - anonymous or not.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Social Media Marketing,Internet News0Small Businesses Get Their Way with YelpSmall Businesses Get Their Way with YelpSmall Businesses Get Their Way with Yelp After sustaining heavy criticism  for allegedly unethical practices, the business review website Yelp announced major changes.  According to <a rel="nofollow" href="http://www.latimes.com/business/la-fi-yelp7-2010apr07,0,5195556.story" target="_blank">the LA Times</a>, "10 small businesses, including four in Southern California, filed a federal class-action lawsuit accusing Yelp of pressuring them to advertise in exchange for removal of negative evaluations and other manipulative practices." Yelp's website included an automated filter set up to remove "spam" reviews, or fake, malicious, questionable content (similar to the new <a href="http://blog.reddit.com/2010/04/youve-">feature</a> of social booking site Reddit). Of course, this system would end up tossing a few worthy reviews by the wayside, angering customers and businesses alike. More controversial, a business purchasing advertising on the site could designate a "Favorite Review" - undermining the credibility and transparency of the website. Allegations claimed that Yelp tried to leverage control of reviews in exchange for advertising dollars. According to <a rel="nofollow" href="http://news.cnet.com/8301-1023_3-20001814-93.html" target="_blank">CNET</a>, the changes will reflect a renewed commitment to transparency. <ul> <li>Anyone can see reviews that were previously hidden by its automated filter</li> <li>No more "Favorite Review" option that was being sold to advertisers</li> </ul> Both changes seem like common sense if you plan on running a company that prides itself on "connecting people with local businesses." As small businesses <a href="/switchfast-blog/2010/3/9/technology-adjusting-to-success-of-small-to-midsize-businesses.aspx" target="_blank">begin to shape</a> the technology industry, this result might help one understand their role in the larger business community.  If you are a prominent Yelp contributor, are these changes enough? Or is Yelp's validity on the line with all of these complaints of "review abuse"?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Internet News0Is There a “Cyberwar” Around the Corner?Is There a “Cyberwar” Around the Corner?Is There a “Cyberwar” Around the Corner? The U.S. is no stranger to waging wars on multiple fronts, but there's one theater of war which many Americans might not be familiar with: the digital front. Internet security and safety is the number one concern for experts interested in building and expanding broadband access- not just for business, but for all internet users. As we've <a href="/switchfast-blog/2010/3/18/national-broadband-plan-how-will-it-affect-small-business.aspx" target="_blank">touched on</a> before, the National Broadband Plan intends to build a fast, public broadband connection spanning every nook of the United States. After yesterday's <a href="/switchfast-blog/2010/4/6/fcc-can-not-enforce-net-neutrality-%E2%80%93-what-happens-next.aspx" target="_blank">announcement</a> that FCC could not enforce net neutrality, that plan may be threatened and ultimately altered.  However, building nationwide access cannot come at the cost of safe networks. Many IT experts fear that overseas attacks will expose our fragile infrastructure. In an <a rel="nofollow" href="http://www.computerworld.com/s/article/9174906/Threat_of_cyberattacks_from_overseas_high_federal_IT_execs_say" target="_blank">article</a> at computerworld.com, 61% of surveyed IT managers said there was a "high" threat of an attack being launched by a foreign nation sometime in the next year. At the same time, more than four out of 10 respondents in the survey said that they believe the U.S. government's ability to defend against the attacks is "poor" to "fair" at best. As the new iPad paves the way for another market of internet-access devices, experts still <a rel="nofollow" href="http://www.computerworld.com/s/article/9174900/iPad_security_for_the_enterprise_still_subject_to_debate" target="_blank">question</a> the amount of enabled security, especially in regards to enterprise activity. If this new device slowly creeps into the business setting, then companies and public officials will have another object of attention when it comes to cyber espionage.  In an <a rel="nofollow" href="http://www.cfr.org/publication/21840/conversation_with_ivan_seidenberg.html?breadcrumb=/publication/by_type/transcript" target="_blank">interview</a>, Verizon CEO and Chairman Ivan Seidenberg admits that his industry needs to invest more money on R&D, while pointing out that his company looks at 5 billion security breaches every day! He also goes on to say: "Well, we're only one small piece of it. So there are probably 30 (billion) or 40 billion. So just think of -- it's a real issue, by the way. Cyber security is a real issue. We spend -- our company alone -- spends in the hundreds of millions of dollars protecting our customers' network." With the amount of malicious activity coming out of foreign countries, we can only imagine the amount of daily internet hackers attempting to reach into personal or government data. How worried should we be with our current security technology? Is it right to think that the U.S. is on its heels when it comes to digital defense systems?   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0FCC Can Not Enforce Net Neutrality – What Happens Next?FCC Can Not Enforce Net Neutrality – What Happens Next?FCC Can Not Enforce Net Neutrality – What Happens Next? The internet may be buzzing about iPad-consumer interaction videos, but the FCC and net neutrality activists are sure at a loss (for words). Today, the US Court has sided with Comcast in a ruling that states the FCC does not have authority to impose regulations on internet service providers. Engadget.com gives a good situation <a rel="nofollow" href="http://www.engadget.com/2010/04/06/court-rules-the-fcc-doesnt-have-authority-to-impose-net-neutral/" target="_blank">overview</a>: the FCC ordered Comcast to stop filtering Bittorrent back in 2008, at which point Comcast filed a suit saying the FCC didn't have authority to intervene. The ruling today claims there's no specific law that gives authority to the FCC for internet regulation. The FCC made a case for using its "ancillary powers," allowing them to perform actions required to fulfill their role, but the Court ruled this was not good enough. According to the Wasington Post, this also <a rel="nofollow" href="http://www.washingtonpost.com/wp-dyn/content/article/2010/04/06/AR2010040601797.html" target="_blank">sparks</a> questions on how the agency will respond. Public interest groups are suggesting the FCC move services into a regulatory regime, establishing clear agency control.  More importantly, they claim this "unleashes a broader debate over the agency's ability to regulate broadband service providers such as AT&T, Comcast and Verizon Communications." There have certainly been many voices speaking out on the latest ruling. Here are some point of views and more information: <ul> <li><a rel="nofollow" href="http://gizmodo.com/5510831/comcast-wins-we-lose-court-says-fcc-doesnt-have-the-power-to-enforce-net-neutrality" target="_blank">Gizmodo.com</a> - "The doomsday scenario without net neutrality is pretty ugly. At bare minimum, it means that the FCC can't tell ISPs not to favor or discriminate against one service or kind of traffic over another. For instance, totally hypothetically, now that Comcast, via its NBC shares, owns a chunk of Hulu, it could give network priority to Hulu over Netflix Watch Instantly streaming. "</li> </ul> <ul> <li><a rel="nofollow" href="http://www.computerworld.com/s/article/9174869/Update_Court_rules_against_FCC_s_Comcast_Net_neutrality_decision" target="_blank">Computerworld.com</a> - Gigi Sohn, president of Public Knowledge, a digital rights group that complained to the FCC about Comcast's traffic throttling: "Today's appeals court decision means there are no protections in the law for consumers' broadband services. Companies selling Internet access are free to play favorites with content on their networks, to throttle certain applications or simply to block others."</li> </ul> <ul> <li><a rel="nofollow" href="http://www.crn.com/networking/224201547" target="_blank">CRN.com</a> - FCC spokesperson Jen Howard : "Today's court decision invalidated the prior Commission's approach to preserving an open Internet, but the Court in no way disagreed with the importance of preserving a free and open Internet; nor did it close the door to other methods for achieving this important end."</li> </ul>       What's your opinion regarding net neutrality? Is this as big of a deal as public figures are making it? Will this stall the Broadband Plan that Obama has laid out (and <a href="/switchfast-blog/2010/3/18/national-broadband-plan-how-will-it-affect-small-business.aspx" target="_blank">we discussed</a>)? Give us your thoughts - leave a comment!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0Cloud Computing - What Does “Cloud” Mean to You?Cloud, Software as a Service, Cloud ComputingThe decision between on-premise and off-premise infrastructure is becoming more relevant and important with each major company's commitment to providing Software as a Service (SaaS).What Does “Cloud” Mean to You? As we've <a href="/switchfast-blog/2010/1/26/will-2010-bring-hybrid-clouds.aspx" target="_blank">discussed</a> before, the decision between on-premise and off-premise infrastructure is becoming more relevant and important with each major company's commitment to providing Software as a Service (SaaS). There's still plenty of speculation on the actual transition and immersion, but the prospect for cost-effective production attracts small businesses of all kinds.  The phrase 'cloud computing' has been <a rel="nofollow" href="http://en.wikipedia.org/wiki/Cloud_computing" target="_blank">thrown around</a> a lot and sometimes we forget the basic foundation - the internet. Typically, cloud computing is summarized as a model of IT services based on and provided over the internet with on-demand access to network materials while experiencing little to no service provider interaction. The software and data are stored on servers and the software is delivered through online web services or software (i.e. browser). With a lot of confusion regarding a transition to the "cloud," are we using the term too loosely to define a more precise shift in IT services? In a post over at <a rel="nofollow" href="http://news.cnet.com/8301-31114_3-10472429-258.html" target="_blank">CNET.com</a>, Jonathan Eunice explains how many people are throwing the vague "what comes next in IT" label on cloud computing, emphasizing "overhyped" and "overused." He does not agree with the general viewpoint, and later goes on to say this: "Cloud is the realization that what comes next in IT isn't a specific technology, but the infusion of flexibility, variability, and elasticity into what was previously a static, front-loaded, inflexible world." While some may question the definition, others still debate over the cloud's security standing and performance factors. Over at <a rel="nofollow" href="http://www.networkworld.com/community/tech-debate-cloud-computing" target="_blank">networkworld.com</a>, two experts make excellent points for and against the readiness of cloud computing. While one stresses the need for "significant answers to the significant questions," the other insists that the cloud is ready for specific tasks and edging closer to the ultimate 'platform' which businesses await. Of course, for most enterprise users, the most important aspect of cloud computing that needs to be established is security. <a rel="nofollow" href="http://www.computerworld.com/s/article/9174687/Cloud_security_The_good_bad_and_ugly?taxonomyId=154&pageNumber=1" target="_blank">Computerworld.com</a> stresses that cloud service outages and criminals operating in the cloud threaten the overall participation in the model. The good news - there is plenty of research, partnerships, and products being developed to further enhance and advance the cloud arena. Click on the Computerworld link or check out how <a rel="nofollow" href="http://www.networkworld.com/reviews/2010/040510-cloud-computing-test.html?page=1" target="_blank">Networkworld.com</a> puts the enterprise cloud to the test. If there ever was a "hyped" IT model, cloud computing takes the cake. Will we continue to see slow enhancements, a faster acceptance, or a slippery slope of denial when it comes to cloud computing capabilities and adaptation? Leave a comment with your opinion!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0April 1st – An Important Lesson in Content Production & RetrievalApril Fools Day, Technology, TopekaTechnology world holds its fair share of historical April Fools Day distractions. Just last year, the jests ranged from claiming a man-made LHC black hole to Africas "highest-speed" internet connection to the entire internet needing a reboot. April 1st – An Important Lesson in Content Production & Retrieval Most of the time, writing a blog post is as simple as discussing the latest news or interesting industry topics. Even when it's a relatively "silent" news day, there's always the occasional review or opinion piece. But on April 1st, the line of "real" and "fake" gets blurred and in some cases misinterpreted. Originating in Chaucer's Canterbury Tales, the day of practical jokes grew from a tale in which the main character is tricked by a fox on, what was interpreted at the time to be, April 1. As cultural tradition adopted the day of good-natured deception, some highly creative responses emerged. The technology world holds its fair share of historical April Fool's Day distractions. Just last year, the jests ranged from claiming a man-made LHC <a rel="nofollow" href="http://www.thetechherald.com/article.php/200914/3354/CERN-admits-black-hole-ripped-in-space-by-Large-Hadron-Collider" target="_blank">black hole</a> to Africa's 'highest-speed' <a rel="nofollow" href="http://appfrica.net/blog/2009/04/01/under-sea-cable-arrives-in-africa/" target="_blank">internet connection</a> to the entire internet needing a <a rel="nofollow" href="http://www.sitepoint.com/blogs/2009/04/01/internet-reboot-today/" target="_blank">reboot</a>. Of course, from a truly technical standpoint, it was the conficker virus that held <a rel="nofollow" href="http://confickervirus.info/" target="_blank">our attention</a>. We've had our fair share of technical tumblers this year as well, including the following: Google - <a rel="nofollow" href="http://techcrunch.com/2010/04/01/topeka-come-on-google-you-can-do-better/" target="_blank">Renamed</a> itself 'Topeka' in honor of the Midwest town's effort to receive Google's fiber optic cables by planning to switch its name to 'Google'; also <a rel="nofollow" href="http://www.google.com/googlevoice/standard_voicemail.html" target="_blank">introduced</a> Standard Voicemail Mode SocialText - <a rel="nofollow" href="http://www.socialtext.com/blog/2010/04/socialtext-releases-chatroulette.html" target="_blank">Released</a> an "Enterprise Chatroulette," figuring to capitalize on Randomize Productivity Managemnt (RPM) Qualcomm - In a <a rel="nofollow" href="http://www.facebook.com/video/video.php?v=1409490558844" target="_blank">video press release</a>, the company explains the reasoning behind recent "butterfly attacks" There is a <a rel="nofollow" href="http://techcrunch.com/april-fools-shenanigans/" target="_blank">massive list</a> over at Techcrunch.com that you can check out if you have some (okay, a lot) of time to spare. With all these activities, there are a few things that we can learn from an enterprise standpoint, especially those looking for advice or professional resources:   Check your research sources. April 1st may over exaggerate this point, but on any given day you may come across an article or research that has been falsified. Before you know it, your direction is based off a phony tip. Discover unique content, produce unique content.  Thousands of people have found the adventure in searching for different April Fool's pranks for the very same reason that all users turn to the internet - to find new, engaging content that can be used and applied. Research will help you avoid 'misinterpretations' in your content.  You can't forget to stress 'content' and 'context' in the same sentence. Imagine if a company had planned a major announcement on April 1st - is that the kind of engagement they want with a serious statement? Be proud and share your content. Whether it's blog posts, company articles, industry opinions, or research/case studies, your production will be helpful to your audience and possibly to a secondary following.   Remember, above all else, keep your data and hard work backed up, especially if an April Fool's joke goes horribly wrong!    Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business Tips0AMD, Intel Unleash New Processors, Look to Power Small BusinessesAMD 12-Core, AMD 8-Core, Intel Processor, AMD Processor, 12-core Opteron chipAMD and Intel have jostled this week by introducing their next steps in high performance processors, and each is deserving of their own place within the IT industry.AMD, Intel Unleash New Processors, Look to Power Small Businesses In a week dominated by Apple excitement, let's shift directions from aesthetic products to speedy advancement. Both AMD and Intel have jostled this week by introducing their next steps in high performance processors, and each is deserving of their own place within the IT industry. Straight from the AMD newsroom, the company <a rel="nofollow" href="http://www.amd.com/us/press-releases/Pages/amd-sets-the-new-standard-29mar2010.aspx" target="_blank">announced</a> the availability of a new server platform featuring the world's first 8- and 12-core x86 processor for the high-volume 2P and value 4P server market. According to the press release, the AMD Opteron 6000 Series platform, code named Magny-Cours, "addresses the unmistakable needs of server customers today - workload-specific performance, power efficiency, and overall value - while delivering more cores and more memory for less money." Intel has also upped the enterprise-class by <a rel="nofollow" href="http://www.informationweek.com/news/hardware/processors/showArticle.jhtml?articleID=224200887" target="_blank">launching</a> four new eight-core server processors, with hopes that it will coax corporations away from servers using the competing RISC design. Just a day after AMD announced their new server processors, Intel's chips are part of the Xeon 7500 series, the latest code named Nehalem-EX. <a rel="nofollow" href="http://www.engadget.com/2010/03/30/amd-launches-12-core-opteron-server-chips-intel-counters-with-t/" target="_blank">Both</a> may have been announced this week, but they are processors going down different marketing roads. Looking merely at price, Intel's newest assets are more expensive than AMD's by a large margin. What this shows is Intel's intent with high-end server marketing which happens to be dominated by IBM, Sun Microsystems (owned by Oracle), and others in the industry.  AMD on the other hand has doubled the number of cores with its latest release while keeping the price effectively low.  These are both signs for potentially cracking a small business market. Over at PCworld.com, one <a rel="nofollow" href="http://www.pcworld.com/businesscenter/article/192761/what_amd_12core_opterons_mean_to_your_business.html" target="_blank">article</a> points out that "businesses looking to consolidate servers, or expand server capacity should take a serious look at what the new AMD processors have to offer... they provide an opportunity to do significantly more processing with a single server, or consolidate a number of existing servers to a single physical machine." Another suggested <a rel="nofollow" href="http://www.pcworld.com/article/192735/amds_12core_chip_may_cut_software_costs.html" target="_blank">advantage</a> for AMD may be the opportunity to reduce software licensing costs. The 12-core Opteron chip would allow certain businesses to cut the number of servers which would cut licensing costs and server counts. Although AMD's new product may be a fantastic piece of technology, the biggest advantage (or benefit) for small businesses could be the price tag. As previously mentioned, Intel's newest processors cost anywhere from three times as much, which would certainly be a caution for cost-conscious businesses. In the end, make sure to do some research on the performance of the chips based on how your company would utilize them. Both Intel and AMD processors vary in performance based on the user requirements and activity.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business IT0iPhone for Verizon – A Small Business Game Changer?Verizon iPhone, iPhone for Verizon, iPhone for Verizon? Apple will begin producing an iPhone that would work on other U.S. carriers, primarily the "Can you hear me now?" followers. iPhone for Verizon – A Small Business Game Changer? As if Apple needed more publicity this week - with the <a rel="nofollow" href="/switchfast-blog/2010/1/27/the-ipad---how-will-it-affect-it.aspx" target="_blank">iPad</a> due out on Saturday (and the emergence of Best Buy as a <a rel="nofollow" href="http://www.gadgetvenue.com/buy-15-ipads-store-rumor-03304053/" target="_blank">drop spot</a>), a Wall Street Journal <a rel="nofollow" href="http://online.wsj.com/article/SB10001424052702304370304575152242601774892.html" target="_blank">article</a> claims that Apple will begin producing an iPhone that would work on other U.S. carriers, primarily the "Can you hear me now?" followers.   For months at a time, there has been on and off speculation that the iPhone would be breaking its AT&T exclusivity and flooding the streets of wireless users. As AT&T users complained about hardware malfunctions and lack of coverage, the network began taking the heat for the drawbacks. Cell phone users have voiced their support for an iPhone on Big Red. Aside from the carrier-switch hype, the actual device is <a rel="nofollow" href="http://gizmodo.com/5504935/rumored-iphone-4-specs-960x640-display-front-facing-camera-multitasking" target="_blank">getting a list</a> of possible functional upgrades, including a 940 x 640 resolution and A4 CPU (both similar to the iPad), while multitasking and a front-facing camera have been whispered as well. <a rel="nofollow" href="http://www.technobuffalo.com/blog/iphone/leaked-iphone-hd-display" target="_blank">Technobuffalo.com</a> has what it believes might be a video of the new iPhone LCD display, measuring in at 3.7 inches.  Over at <a rel="nofollow" href="http://www.engadget.com/2010/03/29/wsj-apple-developing-new-iphone-plus-another-for-verizon/" target="_blank">engadget.com</a>, word on the street says the next-gen model will be dubbed the iPhone HD, locking up with previous rumors as well as the emergence of 4G phone models. The biggest question to ask in regards to the iPhone for Verizon will be extremely important: Can the network handle the iPhone traffic? This question is crucial for two reasons: brand reputation and network support. Verizon has established a "<a rel="nofollow" href="http://blogs.zdnet.com/BTL/?p=32515" target="_blank">perfect marketing strategy</a>," watching AT&T's network struggle with the iPhone and making commercials that mock the carrier's apparent flaws. If indeed the iPhone is to blame, and Verizon rushes Apple's prized possession to the network, then AT&T will have the last laugh and possibly the momentum for a step-up. Reports of the iPhone to Verizon were enough to drive Big Red's <a rel="nofollow" href="http://www.computerworld.com/s/article/9174423/iPhone_for_Verizon_report_drives_up_Verizon_stock_prices" target="_blank">stock</a> up and AT&T's down this morning. The speculation is as strong as ever, but is the infrastructure capable? There have been several <a rel="nofollow" href="http://www.gearlog.com/2010/03/verizon_testing_4g_lte_likes_w.php" target="_blank">updates</a> regarding Verizon's upcoming LTE network, expected to launch by the end of the year, but will Verizon try to speed-up the process to push an iPhone "4G" simultaneously? One theory that has been discussed among companies like Sprint or T-Mobile is the idea of toggling 3G for voice and 4G for data. This would require hardware with access to both networks, but would significantly help ease traffic among both networks. Will the "VeriPhone" change the small business setting the same way AT&T's iPhone has? Apple's products have found ways to penetrate the enterprise. Combined with Verizon's nationwide coverage (and in some cases cheaper rates than AT&T), the new iPhone may become accessible to a diverse network of potential customers. With increased area coverage, this means more interactions and customer-company face time.  Will your company embrace an added generation of iPhone users?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Mobile Enterprise,Small Business News0Microsoft and Apple Releasing Critical UpdatesApple Updates, Microsoft Updates, Apple Security Update, Microsoft Security UpdateIf you are an Apple user, specifically with Mac OS X, then you may have noticed the update released this morning under OS X v10.6.3.Microsoft and Apple Releasing Critical Updates It's the beginning of the week - have you had your security updates installed? If you are an Apple user, specifically with Mac OS X, then you may have noticed the update released this morning under OS X v10.6.3. Apple is recommending that all Snow Leopard users accept the update, as it <a rel="nofollow" href="http://www.pcworld.com/businesscenter/article/192776/apple_releases_mac_os_x_1063.html" target="_blank">provides</a> improvements and security patches for your Mac. According to <a rel="nofollow" href="http://blogs.zdnet.com/security/?p=5916&tag=wrapper;col1" target="_blank">zdnet.com</a>, this "critical" update covers flaws and holes that could lead to remote code execution, information disclosure, and denial-of-service attacks. In fact, this recent security release plugs 88 documented vulnerabilities, a record for Apple in recent times.  As we've <a href="/switchfast-blog/2010/3/25/hungry-hungry-hackers-conquer-ie8-on-windows-7-(among-other-feats).aspx" target="_blank">previously covered</a>, several of the security patches are credited to security researcher Charlie Miller and the Pwn2Own contest at CanSecWest. It's unclear whether these vulnerabilities were actually fixed, however, given that Miller would not hand over the vulnerabilities and instead would only show them to Apple.  Microsoft also went under the microscope during Pwn2Own and they have <a rel="nofollow" href="http://www.theregister.co.uk/2010/03/29/ie_emergency_fix/" target="_blank">announced</a> an out-of-sequence patch designed to resolve a zero-day vulnerability in Internet Explorer. According to Microsoft, the emergency patch is "far from unprecedented" but "after monitoring the situation, the out-of-band release is needed to protect customers." According to <a rel="nofollow" href="http://blogs.zdnet.com/security/?p=5921&tag=wrapper;col1" target="_blank">zdnet.com</a>, the vulnerability affects IE 6 and IE 7. A couple weeks ago, a hacker from Israel actually reproduced the vulnerability and released the exploit code. After this, Microsoft has seen a slight increase in attacks, which prompted their out-of-order update. Make sure to update your systems tomorrow and stay away from any suspicious websites - you may be a click away from having a hacker remotely operating your system.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Software,IT News0Most Dangerous Search Terms According to McAfeeMcAfee virus protection, dangerous searches, malicious linksAccording to McAfee, the two most dangerous search terms on the internet are: "Bearshare" and "screensaver."Most Dangerous Search Terms According to McAfee <a href="/switchfast-blog/2009/10/12/beware-chicago-marathon-2009-results-malware.aspx" title="Beware Chicago Marathon 2009 Results Malware">I've talked before</a> about how hackers love to <a href="/switchfast-blog/2009/8/18/hot-content-like-erin-andrews-video-used-as-bait-for-malware.aspx" title="Hot Content like Erin Andrews Video used as Bait for Malware"> exploit popular events</a> by creating fake pages targeting search terms, but it stands to reason that these types of attacks are prevalent with more permanently popular searches as well. But which types of searches should you beware? According to McAfee, the two most dangerous search terms on the internet are: "Bearshare" and "screensaver." Of the search results that are produced by "Bearshare," 46% are malicious links. A query of "screensaver" produces malicious links at a rate of 42%. Exactly how many results were tracked is unclear, but the message isn't. Do not search those terms and click on any links that result, because you've got a nearly 50% chance to expose your computer to a malicious website. Of course, there are other dangerous searches as well, and the best line of defense is the same as always - keep your antivirus updated and exercise caution when clicking any links. If you think your computer may be infected, give us a call right away. Best, Michael Holley Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> Security,Internet News0Hungry Hungry Hackers Conquer IE8 on Windows 7 (Among Other Feats)microsoft hackers, hacker research, software security holes Two researchers yesterday - both taking $10,000 for their mastery - were able to bypass critical security measures of Windows 7 and IE 8.Hungry Hungry Hackers Conquer IE8 on Windows 7 (Among Other Feats) Day one of CanSecWest Pwn2Own hacking contest has already produced 'technically impressive' results, from iPhone hacking, SMS database hijacking, and Firefox and Safari exploits. Two researchers yesterday - both taking $10,000 for their mastery - were able to bypass critical security measures of Windows 7 and IE 8. Both Peter Vreugdenhil of the Netherlands and an individual by the first name of Nils from Germany displayed how to disable DEP (data execution prevention) and ASLR (address space layout randomization), then successfully exploit the fully-patched 64-bit version of Windows 7 through IE8 and Mozilla's Firefox 3.6, respectively. According to an article at <a rel="nofollow" href="http://www.computerworld.com/s/article/9174101/Hacker_busts_IE8_on_Windows_7_in_2_minutes?taxonomyId=82" target="_blank">computerworld.com</a>, "every exploit has been top notch" and "the one on IE8 was particularly impressive," quoted from Aaron Portnoy, a lead at 3Com's TippingPoint security unit, the sponsor of the contest. 3Com Tipping point also shelled out $15,000 to the team of Vincenzo Iozzo and Ralf-Philipp Weinmann who together exploited the iPhone in less than five minutes. The pair lured the target iPhone to a rigged website where they were able to exfiltrate the SMS database in about 20 seconds, according to <a rel="nofollow" href="http://blogs.zdnet.com/security/?p=5836" target="_blank">zdnet.com</a>. Basically, they accessed text messages via an iPhone exploit, both present AND deleted text messages. For the <a rel="nofollow" href="http://blogs.zdnet.com/security/?p=5846" target="_blank">third straight year</a>, Charlie Miller took home top prize for hacking a MacBook by exploiting a Safari browser vulnerability. Using fuzzers to find security vulnerabilities, he is preparing a presentation on his techniques against popular software products. With all these vulnerability issues, should you be worried? Not at all. The purpose of this contest is for the best of the best to demonstrate top notch security threats that aren't as commonly discovered, well before any malicious group of cybercriminals get a hold of them. These hacks were not just impressive but critical in identifying future software security issues. In fact, according to an article on <a rel="nofollow" href="http://www.networkworld.com/news/2010/032510-iphone-safari-ie8-firefox-all.html?hpg1=bn" target="_blank">networkworld.com</a>, each year vendors have pushed patches for these vulnerabilities quicker and quicker. In 2008, Apple took three weeks to patch a noted Safari bug, while Mozilla updated their browser a week after an exploit discover last year. These companies are fully aware that security is the most important aspect of online software and they are determined to fill all the holes.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Internet News,IT News0New Office Communications Server for Microsoft around the CornerMicrosoft Office 2010, Office Communication Server, Microsoft is sticking to its predictions of converging communications. They will continue to take a shot at the business telephony market by introducing Office Communications Server "14," or so it is code-namedNew Office Communications Server for Microsoft around the Corner Microsoft is sticking to its predictions of 'converging communications.' They will continue to take a shot at the business telephony market by introducing Office Communications Server "14," or so it's code-named, by the end of the year. This is just another piece of the Office 2010 array of products. The first demonstration of the product was performed at VoiceCon in Orlando, Florida, where Gurdeep Singh Pall, VP of Microsoft's Unified Communications Group, showed off some of the new features. According to <a rel="nofollow" href="http://www.pcworld.com/businesscenter/article/192303/microsoft_to_update_communications_server.html" target="_blank">PCworld.com</a>, the new version of the software will include Enhanced 911, further integrating Sharepoint and Exchange, and enhancing voice recognition capabilities. Another new feature will be call parking, or the "ability to put a call on hold and then resume the call from any other phone on the system." Also, the software will allow voice mails to be transcribed and read on screen. Pall cited a report that predicted the software market for unified communications would grow to $14.5 billion in the U.S. by 2015. However, according to a <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-20001066-56.html" target="_blank">CNET.com</a> news article, many companies use OCS more for IM and presence rather than a primary phone delivery service. Is it possible for Microsoft to compete in an integrated market against Cisco, their apparent "number 1 competitor"? Are small businesses relying on this software for internal communications and telephony?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,Small Business IT0Is Ubuntu’s Lucid Lynx Concentrating on Aesthetic or Functionality?open source community, Ubuntu, linux, Ubuntu operating system Ubuntu 10.04 Beta 1 was rolled out on Friday and many people have voiced their opinion regarding the feature upgrades and theme changes.Is Ubuntu’s Lucid Lynx Concentrating on Aesthetic or Functionality? The strong open source community of Ubuntu has turned away from "human" and emerged as, well, a refreshed system. Ubuntu 10.04 Beta 1 was rolled out on Friday and many people have voiced their opinion regarding the feature upgrades and theme changes. According to <a rel="nofollow" href="http://news.zdnet.com/2100-9595_22-406545.html?tag=content;col1" target="_blank">ZDnet.com</a>, Lucid Lynx is a "long-term support version, meaning the software will be supported for three years on the desktop or five years for the server version."  This is contrary to the 18 month standard release support time period.  Some of the features listed as upgrades or entirely new are the following: <ul> <li>MeMenu - Allowing users to manage their instant message and short message posts to a range of networks, this was the feature that Ubuntu founder Mark Shuttleworth spoke of when he <a rel="nofollow" href="http://www.channelregister.co.uk/2010/02/24/lucid_lynx_shuttleworth/" target="_blank">referenced</a> "bringing social applications like Twitter and Facebook directly into the software." According to the article, the goal is to merge the desktop and online worlds, similar to Google's up and coming Chrome OS.</li> <li>'Nouveau' video driver, a free and open source driver for nVidia Cards, is now set as the default, according to a thinkdigit.com <a rel="nofollow" href="http://www.thinkdigit.com/Features/Feature-overview--Ubuntu-Lucid-Lynx-1004_4246.html" target="_blank">report</a>. Match this with the improved hardware support and you'll see a great improvement in performance and resolution.</li> <li>The default search engine (when accessing Mozilla) is set to Yahoo, replacing Google.</li> <li>Ubuntu logo and themes - as you can see in this <a rel="nofollow" href="http://arstechnica.com/open-source/reviews/2010/03/first-look-ubuntu-1004-beta-1-is-looking-good-less-brown.ars" target="_blank">article</a>, as well as <a rel="nofollow" href="http://blogs.techrepublic.com.com/opensource/?p=1352" target="_blank">here</a>, the re-branding of the logo which has taken a turn for the more aesthetically-pleasing and  the two themes, 'Ambiance' and 'Radiance,' are inspired by light.</li> </ul> With all the excitement in the Ubuntu community, the focus of this new Beta has been the integration of social interaction and a new design. Ubuntu also plans on supporting desktops, netbooks, and servers. But are the real changes actually a half-step at re-branding? One blogger at <a rel="nofollow" href="http://blogs.techrepublic.com.com/opensource/?p=1352" target="_blank">techrepublic</a> goes as far to point out that Apple - who has thrived off a market of aesthetically-aware consumers - and Microsoft have both quickly progressed into the bigger picture - build user-friendly AND innovative functionality with a touch of personality. Take a look at some <a rel="nofollow" href="http://arstechnica.com/open-source/reviews/2010/03/first-look-ubuntu-1004-beta-1-is-looking-good-less-brown.ars" target="_blank">screenshots here</a> at arstechnica.com and ask yourself: Are the design changes enough for your small business to "jump ship" for Ubuntu? Is there really enough meat to consider switching to this open-source community?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software0Chicago Avoids the Top 10 Riskiest Online Citiesanti-virus security, Symantec research, top 10 riskiest cities, spam bots Symantec, gathered research and figures regarding the number of attacks, spam bots, infected computers, variety of internet access, and total Wi-Fi hotspots to provide a scale of "risk" when accessing the internet within a given city.Chicago Avoids the Top 10 Riskiest Online Cities Although we've talked about the success and <a href="/switchfast-blog/2010/3/15/celebrating-25-years-of-dot-com-has-its-drawbacks.aspx" target="_blank">downfalls</a> of the Internet Era, we now have more research to prove that where you access internet can vary in degree of danger. In summary, bring an extra piece of security if you're ever on a business trip to Seattle. Symantec, with assistance from Sperling's BestPlaces, gathered research and figures regarding the number of attacks, spam bots, infected computers, variety of internet access, and total Wi-Fi hotspots to provide a scale of "risk" when accessing the internet within a given city. This <a rel="nofollow" href="http://news.cnet.com/8301-1009_3-10469979-83.html" target="_blank">rating scale</a> included the amount of online behavior associated with high-level risk (i.e. shopping online or accessing financial information) and the number of cybercrimes per capita. Here are the top 10 riskiest online cities: <ol> <li>Seattle</li> <li>Boston</li> <li>Washington, D.C.</li> <li>San Francisco</li> <li>Raleigh, N.C.</li> <li>Atlanta</li> <li>Minneapolis</li> <li>Denver</li> <li>Austin, Texas</li> <li>Portland, Ore.</li> </ol> As you can tell, Chicago is in the clear for the time being. The 50 most populated cities were considered in the study and the Top 10 seem to have no geographical correlation. Anywhere from Seattle and Portland in the northwest to D.C. and Boston on the east coast can be prime locations for cybercriminals. Norton <a rel="nofollow" href="http://norton.newslinevine.com/" target="_blank">offers</a> three safety tips, no matter where you live or where your city ranks on their list: <ul> <li>Use legitimate security software that offers comprehensive protection against known and unknown online threats</li> <li>Always keep your computer's operating system and the software you run on it <a href="/switchfast-blog/2010/3/10/patch-tuesday-slow,-but-still-very-important.aspx" target="_blank">patched</a></li> <li>Stay educated - learn more about the realities of cybercrime and how to stay protected</li> </ul> Don't forget to protect your mobile hardware as well. Many people face the <a rel="nofollow" href="http://gizmodo.com/5496792/the-five-stages-of-data-loss-grief" target="_blank">hardest of times</a> when their hard drive dies and they "forgot" to back it up. Keeping up with security updates and backing up your data will save you an enormous amount of time - which will go toward building your business instead of solving technical problems. Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Internet News,Chicago Small BusinessGarygrneal0@gmail.comhttp://backofficetg.comThanks for the post Chicago IT consulting. Good thing I don't live anywhere near those cities.0Attention SMBs: Microsoft Makes Windows 7’s XP Mode Available Without VirtualizationMicrosoft Small Business, Windows 7, Windows XP ModeMicrosoft equipped Windows 7 Professional and Ultimate editions with a "Windows XP Mode" that would run all of those old application.Attention SMBs: Microsoft Makes Windows 7’s XP Mode Available Without Virtualization Now that Windows 7 has garnered the trust of the general public as an effective, appealing OS, the barriers to the end of Windows XP have begun to <a rel="nofollow" href="/switchfast-blog/2010/3/17/businesses-begin-the-windows-7-migration.aspx" target="_blank">erode at an accelerated pace</a>. Beyond the trust issue, the two biggest barriers remaining are a clear ROI case and compatibility with line of business applications that only run on Windows XP. Thanks to a patch Microsoft released earlier this week, the latter of those two barriers may be about to disappear as well. From its release, Microsoft equipped Windows 7's Professional and Ultimate editions with a "Windows XP Mode" that would run all of those old applications, in anticipation of objections from businesses all over. However, that special mode required a PC capable of virtualization technology, a feature generally reserved for higher end PCs that are rarely found in business environments -- especially in those of smaller businesses. Microsoft's new patch relaxes those requirements. Now, PCs no longer require virtualization to run XP Mode. Microsoft still recommends that users with the capability continue to run XP Mode in a hardware-assisted virtualized environment because performance will be better. Still, for businesses impressed with the productivity enhancements of Windows 7 but bound to XP by an old application, the change can now be made without a hefty investment in new machines. All businesses still running Windows XP should strongly consider making the jump to Windows 7 for many reasons, not the least of which is the fact that the days that Microsoft will continue to support Windows XP with updates and security patches are numbered. Running an unsupported OS is extremely dangerous, and it's always best to budget for an upgrade now rather than be forced to scramble when the time comes that you have little choice. For more info on Windows 7's enhancements, <a rel="nofollow" href="http://www.microsoft.com/windows/windows-7/what-is-windows-7.aspx" target="_blank">click here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support & Consulting">Rochester IT Support & Consulting</a> Software,Small Business IT0National Broadband Plan – How Will It Affect Small Business?National Broadband Plan – How Will It Affect Small Business?National Broadband Plan – How Will It Affect Small Business? The United States government plans to give Americans what they need - faster internet access. Okay, "need" may be a strong word, but with the vast evolution and adaptation of internet technologies, it's safe to say a speedy internet connection would help both the consumer and enterprise industry.  Not only will it be fast, but <a rel="nofollow" href="http://theweek.com/article/index/200829/National_Broadband_Plan_A_guide_to_Americas_Internet_revolution" target="_blank">the plan</a> is for the government to provide the world's fastest internet access. In a summary presented by the FCC found over at <a rel="nofollow" href="http://www.wired.com/epicenter/2010/03/fcc-ambitious-broadband-plan/" target="_blank">wired.com</a>, the group is "calling for more competition among broadband providers, more spectrums for wireless data services, subsidies for rural and poor citizens, and education for the digitally challenged." The plan touches on multiple aspects, including "proposing to create a nationwide wireless network dedicated to public safety and emergency workers." Although some reactions have been positive, there are others who oppose the possibility of a "big-government, regulated, censored" internet.   Another question looming is one of financing - who will pay for this enormous undertaking? One of the <a rel="nofollow" href="http://www.pcmag.com/article2/0,2817,2361516,00.asp" target="_blank">options</a> is a "National Broadband Fee," paid for by taxpayers. Although some of the major recommendations are "budget-neutral," according to PCmag.com, they also point out that the public safety spectrum would require Congress to okay public funding. How will this affect small businesses?  Here are some possible benefits, according to <a rel="nofollow" href="http://www.networkworld.com/news/2010/031810-national-broadband-plan-business.html?hpg1=bn" target="_blank">networkworld.com</a>: <ul class="unIndentedList"> <li>Increased broadband speeds and deployment will increase workers' ability to effectively telecommute</li> <li>Enterprises will also benefit from FCC initiatives to implement broadband more aggressively in healthcare and in energy grids, since increased technological efficiency in those industries should help hold down health and energy costs for businesses</li> <li>Increased broadband speeds will give businesses more bang for their bucks on broadband connectivity</li> </ul> This interoperable communications plan - which has been in the rearview mirror since 2001 - will also give rural areas a more reliable internet connection. This will open up a new line of communication for businesses to explore with potential audiences that struggle with spotty, unreliable access. Do you see this plan as beneficial for your company? For you personally? For the country as a whole? Leave a comment with your opinion!   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO,Mobile Enterprise0Businesses Begin the Windows 7 MigrationWindows 7, Small Business Windows, Windows 7 Upgrade, Microsoft Windows 7 A recent survey was conducted of 923 businesses found that 16 percent of businesses have already started running Windows 7. An additional 42% plan on upgrading or switching to Windows 7 by the end of 2010.Businesses Begin the Windows 7 Migration It was only a matter of time before businesses - both small and large - would demand and embrace the newest version of Microsoft's operating system. Windows 7 is truly living up to its hype, as both consumers and enterprise have upgraded to the latest edition.  Although some businesses may take longer than others, there is a general <a rel="nofollow" href="http://www.networkworld.com/news/2010/031710-windows7.html?hpg1=bn" target="_blank">willingness</a> and positive attitude toward the migration to Windows 7. In fact, a recent survey which was conducted of 923 businesses found that 16 percent of businesses have already started running Windows 7, while an additional 42% plan on upgrading or switching to Windows 7 by the end of 2010.  Overall, 87% of those polled are planning to move to Windows 7 at some point.  By comparison, three months after its release, 90% of respondents are planning to switch to Windows 7, while only 47% of business professionals polled in the past said that they would move to Windows Vista - nine months after release! Major concerns for the OS are down across the board with performance, stability, and security dropping 22%, 21%, and 7% respectively from the last survey to the present. One <a rel="nofollow" href="http://www.itbusinessedge.com/slideshows/show.aspx?c=78145" target="_blank">article</a> points out seven improved security features found in Windows 7, including DirectAccess, which allows remote users to secure their networks over the Internet without a VPN, and Biometric security, which is integrated in the OS instead of supported by third-party software. Small business owners in particular are hopping onto Windows 7 quickly because of the user experience and upgraded software capabilities. Windows VP Brad Brooks, according to <a rel="nofollow" href="http://news.zdnet.com/2100-9595_22-404661.html?tag=wrapper;col1" target="_blank">zdnet.com</a>, sees signs that small businesses really want Windows 7, pointing out that retailers are stocking more Professional versions of the OS as opposed to the Home Premium edition.  If you don't feel comfortable with your current operating system, you should try out the new interface and settings of Windows 7 to see if the changes would benefit your small business.    Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Small Business News,Small Business IT0Internet Explorer 9: IE9 Now Available for Test DriveInternet Explorer 9, IE9, Microsoft Internet Explorer 9, IE 9 TestMicrosoft hopes to jump back into the browser race with the upcoming release of IE9. Until then, they have unveiled the first developer preview today at www.IETestDrive.com.IE9 Now Available for Test Drive Microsoft hopes to jump back into the browser race with the upcoming release of IE9. Until then, they have unveiled the first developer preview today at www.IETestDrive.com. Here is a list of highlights regarding Internet Explorer 9: <ul> <li>Microsoft officials will show off the planned support for HTML5, CSS3, and SVG2 standards while using the product today at Mix 10 keynote</li> <li>As Gizmodo points out, this latest HTML language will ultimately make websites behave more like applications</li> <li>No plugin required for online video with h.264 formatting included with HTML5</li> <li>Certain images and Flash-style animations will benefit from the scalable vector graphics (SVG)</li> <li>Net JavaScript Engine designed to be as fast as any browser's present capabilities</li> </ul> Over at ZDnet.com, one of the blogs claims: Microsoft is planning to deliver a lot more preview builds of IE 9 before it hits beta. In fact, the team is committing to delivering an update every eight weeks, and to interact with developers via the Microsoft Connect feedback loop. Microsoft officials wouldn't say when to expect the first IE 9 beta or to provide any kind of ship date target for the final release. All this is quite a leap from its anti-safe IE6 browser, but Microsoft is headed in the right direction with the release and support of Windows 7, Windows 7 mobile, and now their IE9 HTML5-loving browser development. Anyone else excited about an opportunity to see what this browser can do? Summaries over at <a rel="nofollow" href="http://arstechnica.com/microsoft/news/2010/03/platform-preview-gives-web-developers-first-taste-of-ie9.ars/2" target="_blank">Arstechnica</a>, <a rel="nofollow" href="http://blogs.zdnet.com/microsoft/?p=5572" target="_blank">ZDNet</a>, and <a rel="nofollow" href="http://gizmodo.com/5494574/internet-explorer-9-a-fresh-start-with-html5" target="_blank">Gizmodo</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Software0Celebrating 25 Years of Dot Com Has its Drawbacks.com domain names, domain names, .com, online fraudMarch 15, 1985, that the first .com Internet domain name was registered to a computer systems company by the name of Symbolics. Symbolics.com became the first known URL of the internet's existence.Celebrating 25 Years of Dot Com Has its Drawbacks It was on this day, March 15, 1985, that the first .com Internet domain name was registered to a computer systems company by the name of Symbolics. Symbolics.com became the first known URL of the internet's existence. Its success may not rival Facebook, but its significance is certainly notable. Unknown to this Massachusetts-based company, the age of digital news and social participation would arise over the next quarter century. And now, in 2010, we've only scratched the surface when it comes to internet speed and mobility.  In an article at <a rel="nofollow" href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/03/14/BUS61CEVQ6.DTL" target="_blank">SFgate.com</a>, the founders of Symbolic couldn't recall what is now looked at as a momentous occasion.  The originally public company was eventually privatized by a firm that took the same name.    The article points out how close the internet came to being a dot COR (short for corporate) instead of a dot COM (short for commercial). Imagine your current domain name is www.companyname.cor.  Although Symbolics did not connect us with friends or allow us to search the web, the internet has revolutionized personal and professional industries. <a rel="nofollow" href="http://www.hongkiat.com/blog/15-noteworthy-websites-that-changed-the-internet/" target="_blank">This article</a> points out some of the most important websites over the last 25 years, including Amazon, Facebook, Hotmail, and of course Google.  With great success comes great risk. As time goes on, the internet is being relied on as an individual's primary "location"- placing more time and responsibility toward internet activity. This requires an added emphasis on internet safety and security. As technology evolves, there are industries struggling to protect their businesses, employees, and consumers. According to a report from ic3.gov from a <a rel="nofollow" href="http://www.techjaws.com/online-fraud-increasing-at-an-alarming-rate/" target="_blank">TechJaws.com</a> post, online fraud losses went from $265 million in 2008 to almost $560 million in 2009, more than doubling in a year's time. This number has been increasing steadily since 2005, and has increased year by year with the exception of 2003-2004. Email scams, payment frauds, and identity theft are only a few ways that individuals lose hundreds or thousands of dollars online. Do you feel safe with your 'investments' on the internet? Is your business as safe and secure as it should be? Make sure to keep up with security updates and Microsoft bulletins when applicable.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Security,Small Business News0Will Bing Turn into a Significant Search Engine?Bing Search Engine, Bing Search, Microsoft BingGoogle may not be on the decline, but Bing is certainly making an uphill climb, as slow as it may be.Will Bing Turn into a Significant Search Engine? Google may not be on the decline, but Bing is certainly making an uphill climb, as slow as it may be. In an <a rel="nofollow" href="http://www.cio.com/article/573413/Bing_Gains_Again_Should_Google_Worry_?source=rss_news" target="_blank">article</a> over at CIO.com, Bing's share is increasing at the expense of both Google and Yahoo. Just recently, Yahoo teamed up with Bing's creator, Microsoft, to remain more competitive in online search.  There are conflicting reports on the market share numbers. First, analysis firm <a rel="nofollow" href="http://www.hitwise.com/us" target="_blank">Experian Hitwise</a> reported its search market data for last month. The data shows Bing almost gaining a full percentage point over 2 months, jumping from 8.92% market share to 9.70% while Google dropped from 72.25% to 70.95%. One credit to Microsoft is the immense marketing push that began putting Bing on the map. With <a rel="nofollow" href="http://www.engadget.com/2010/03/10/motorola-partners-with-microsoft-will-use-bing-search-and-maps/" target="_blank">their sights</a> set on mobile, Bing may be just as aggressive in the mobile sector as they were with the conventional market.  Did Bing take all that traffic away from Google? And given a year or two, will Bing start to take more consistent bites out of Google's market share? <a rel="nofollow" href="http://comscore.com/" target="_blank">comScore</a>, another analysis participant, reported a 0.1% increase in Google market share and a 0.2% increase in Bing market share over the period of January and February 2010. This is not as stunning as Experian's scores, but it did indicate a decline in Yahoo share by 0.2%, another possible indicator of Yahoo's loose grip on the search market arena. What will this mean for SEO and SEM? Although it is farther down the road, Bing has the resources (Microsoft) and the unique direction to pursue a large chunk of the Search Engine market. Its footprint in mobile will be especially important in the next couple years as software technology is evolving to adapt to MID's and smartphone devices. What search engine do you find most useful - Google or Bing? Or both?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business SEO,Internet News0Patch Tuesday: Slow, But Still Very Importantwindows excel update, windows security updateTwo bulletins were issued to address eight vulnerabilities in Windows and Microsoft Office. One of these defects specifically targets Excel and may allow hackers to remote code execute, or take control of your system.Patch Tuesday: Slow, But Still Very Important February seemed to unload with security patches, but March has started off as a slow month for user security bulletins. Although the number of concerns has declined, the urgency in correcting these vulnerabilities still remains and Microsoft insists you address these securities like previous patches. In yesterday's Patch Tuesday, two bulletins were issued to address eight vulnerabilities in Windows and Microsoft Office. One of these defects <a rel="nofollow" href="http://www.networkworld.com/news/2010/030910-microsoft-patch-tuesday-excel.html?hpg1=bn" target="_blank">specifically</a> targets Excel and may allow hackers to remote code execute, or take control of your system. Security experts believe this could affect many businesses due to the frequent use of the Excel application. The second bulletin addresses an issue in Microsoft Producer 2003. Microsoft is actually NOT providing a patch for this, instead opting to advise businesses to uninstall the component. <a rel="nofollow" href="http://blogs.zdnet.com/security/?p=5633" target="_blank">Another</a> unpatched (zero-day) vulnerability that Microsoft points out is one which involves IE 6 and IE 7. Here is a piece from the announcement: "The vulnerability exists due to an invalid pointer reference being used within Internet Explorer. It is possible under certain conditions for the invalid pointer to be accessed after an object is deleted." As infosecurity-us.com <a rel="nofollow" href="http://www.infosecurity-us.com/view/7924/microsoft-suffers-continued-internet-explorer-hits-on-patch-tuesday/" target="_blank">points out</a>, several flaws in IE remain unpatched. Flaws that allow for information disclosure in IE (Advisory 980088) and enable remote code execution if a user can be lured into hitting the F1 key and activating Microsoft's help file system on a maliciously crafted website are still dangerous to businesses and users.  Make sure to update your systems with all patches by Microsoft over at this <a rel="nofollow" href="http://www.microsoft.com/technet/security/current.aspx" target="_blank">website</a>.   Until next time - Matthew Hymel       Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security0Technology Adjusting to Success of Small-to-Midsize BusinessesIT services, small business technology, corporate small businessesAs the economy suffers, companies big and small are forced to cut budgets and focus on cost-effective technology and IT services.Technology Adjusting to Success of Small-to-Midsize Businesses As the economy suffers, companies big and small are forced to cut budgets and focus on cost-effective technology and IT services. There is no surprise, then, that consumers must be smarter spenders and turn toward reliable, trusting products.  In this case, we can apply the mindset to consumers and small businesses. The fact is that some individuals or groups have been "forced" into entrepreneurship, making a living off a service or product that they can provide at a low expense to their own personal endeavors.  This means the integration of consumer and business technology, a movement toward a sleek, up-to-date piece of hardware with software that the user has become familiar with or provides personal and professional levels of beneficial options. Take Google's service, Gmail, for example. Many small businesses will set up a couple accounts specifically for their internal and external communication.  Although Google Wave still hasn't been tidal-worthy, its collaboration and real-time features are especially useful for small companies who are constantly on the go or in need of immediate internal feedback.  In an article over at <a rel="nofollow" href="http://blogs.zdnet.com/BTL/?p=31666" target="_blank">ZDnet.com</a>, Dell, HP, and Lenovo have all pitted themselves in the small business PC market with respectable pieces of technology: Dell's Vostro line - Mix of form, functionality, and service, while the important feature is the stress on available service for business problems HP - Uniquely pitching financing options, this new line of mobile professional assistants boast DayStarter, allowing you to view your calendar before Windows starts up Lenovo - As <a rel="nofollow" href="http://blogs.zdnet.com/gadgetreviews/?p=10350" target="_blank">recently</a> as Sunday, the new ThinkPad Edge series is designed and priced specifically for SMBs, focusing its IdeaPad and ThinkPad strengths into one device A good term that the writer uses that best describes both the technology and the mindset of the small business owner is "consumer-SMB crossover." With an ever growing focus on mobile, cloud storage, and integrated access platforms, the very applications and hardware being used by consumers have proven valuable in a business setting, and sometimes vice versa.  When you think about it, these PC vendors are attempting to make the transition easier from one set of historically-built technology to another without 'upsetting' your consumer needs and simultaneously maximizing business options and efficiency.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business News,Small Business IT0Beware: Counterfeit Intel ProcessorsCounterfeit Intel Processors, counterfeit Core i7 920 chipsIf you purchased anything with an Intel processor from NewEgg between March 1st and March 4th, you may have received counterfeit hardware!Beware: Counterfeit Intel Processors If you purchased anything with an Intel processor from NewEgg between March 1st and March 4th, you may have received counterfeit hardware! Intel is currently investigating potential incidences of counterfeit Core i7 920 chips being sold as legitimate models by the online retailer. According to a spokesman, NewEgg has "moved quickly" to replace the merchandise in question, so if you received one of the potentially counterfeit units, it's likely that NewEgg will contact you. However, if you haven't yet been contacted, it is in your best interest to reach out to NewEgg regarding the matter, as it will surely be more difficult to get a replacement after the initial buzz of the incident has blown over. For more information, <a rel="nofollow" href="http://www.informationweek.com/news/hardware/processors/showArticle.jhtml?articleID=223200147" target="_blank">click here</a>. Best, Michael Holley Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> Hardware,Internet News0Office 2010 Launch Date, Google has its Sights on Enterprise with Chrome OSMicrosoft Free Upgrade, Microsoft 2010, Microsoft Office 2010, Chrome OS Business editionMicrosoft today also unveiled a program that provides a free upgrade to Office 2010 for customers who purchase the older Office 2007 between now and Sept. 30.While Office 2010 Gets a Launch Date, Google has its Sights on Enterprise with Chrome OS In May, Microsoft will officially <a rel="nofollow" href="http://www.cio.com/article/566913/Microsoft_Will_Launch_Office_2010_May_12" target="_blank">launch</a> Office 2010 to businesses, extending the opportunity to consumers a month later as is tradition. As expected, Microsoft today also unveiled a program that provides a free upgrade to Office 2010 for customers who purchase the older Office 2007 between now and Sept. 30. Having cut the number of retail editions to three with Office 2010 (as opposed to Office 2007's five-piece line up), here is a summary of the free upgrade situations and qualifications: Buyers of Office Home and Student 2007 will receive a free copy of Office Home and Student 2010, while buyers of Office Standard 2007 and Office Basic 2007 will be eligible for a free copy of Office Home and Business 2010, a new addition to the Office lineup. Purchases of Office Small Business 2007, Office Professional 2007 or Office Ultimate 2007 will be eligible for a free copy of Office Professional 2010. While Microsoft readies their next upgrade in software, Google readies their own Operating System for consumer and, now, enterprise use. With Chrome OS set to launch later this year, the company has all but confirmed that they will <a rel="nofollow" href="http://blogs.zdnet.com/gadgetreviews/?p=13002" target="_blank">release</a> a "business" version of the software in 2011. This business edition, however, similar to the OS launching this year, will be available only on netbooks first. What will Chrome OS Business edition offer that varies from its consumer version and Microsoft's software?  An increased attention to built-in security technologies specifically made for protection from malware and other online threats.  According to an <a rel="nofollow" href="http://www.networkworld.com/news/2010/030510-rsa-google-chrome-netbook-security.html" target="_blank">article</a> over at Networkworld.com, the auto-updating features of Chrome OS will reduce exposure to malware and assist you in a "safe-browsing" experience. There also will be a "developer mode" which may sacrifice a bit of specialized security functions for a better developer experience. With the <a rel="nofollow" href="http://www.technobuffalo.com/blog/google/why-is-chrome-the-only-browser-showing-growth" target="_blank">recent success</a> of Google's Chrome Browser along with its emphasis on "speed and security," will Google make a powerful push into the Enterprise industry or focus mainly on their heavy consumer market? With a loyal consumer base, there have already been signs that companies like Apple and Google have infiltrated the small business setting in a big way. It's only a matter of time before companies will become more familiar with Google's intentions in Enterprise and the affect it could, or will, have on their internal operations.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Small Business News,Small Business ITAndyandy@orbitmedia.comhttp://www.orbitmedia.comI'm excited about Chrome OS. Have you see this video? It spells it out nicely. http://www.youtube.com/watch?v=0QRO3gKj3qwMatthew Hymelmhymel@switchfast.comVery good explanation of Google's plan - thanks for the resource! 0Excited About Windows Phone 7? More Details Coming SoonWindows 7 Mobile, Microsoft Mobile, Microsoft Windows Mobile Brand, Windows 7 OS MobileMicrosoft is committing considerable resources to completely reinventing its mobile operating platform, both in terms of form and function.Excited About Windows Phone 7? More Details Coming Soon In the vein of its successful branding recovery revamp with Windows 7, Microsoft is committing considerable resources to completely reinventing its mobile operating platform, both in terms of form and function. Microsoft's Windows Mobile brand fell into relative obscurity mostly thanks to a lack of attention from the creators themselves. In a time where smartphone technology is growing as fast as anything in tech, Microsoft paid for its negligence with huge loss in market share. Now, redoubling its efforts, it has decided to scrap the Windows Mobile project altogether and start from scratch with Windows Phone 7. In fact, a Microsoft spokesperson said that there are no current plans to provide updates of the new OS to older hardware at all. One thing is for sure: Microsoft plans to take a much more active role in dictating the user experience with Windows Phone 7 than it did with the Windows Mobile series, which had few specific hardware requirements and would often be heavily skinned or modified by equipment manufacturers. We still don't know much, but we can expect a lot more information at MIX10 on March 15th. Until then, check out <a rel="nofollow" href="http://www.cnet.com/8301-17918_1-10463103-85.html?tag=newsEditorsPicksArea.0" target="_blank">CNET's FAQ</a> on the situation if you want more details. Best, Michael Holley Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> Mobile Enterprise,Software,Small Business News0Search Engine Giant Google Fails its Own Test, Offers its SEO PointersGoogle SEO, Google Search Engine Optimization, Google admits to SEO mistakes A plethora of Google properties was put through the wringer recently, as Google took a step back to evaluate their own optimization production.Search Engine Giant Google Fails its Own Test, Offers its SEO Pointers One would think that being at the pinnacle of an industry that see's no better branded opponent might inspire said company to cruise at idle while their great work continues its consumer takeover. This mindset may have crippled Microsoft, and Google certainly isn't taking anything for granted. A plethora of Google properties was put through the wringer recently, as Google took a step back to evaluate their own optimization production. The results were surprisingly harsh. Out of the 19 subjects and topics tested, Google found 8 areas which they deemed, "need improvement," with almost half of those concerns dealing with on-page optimization.  The two lowest scores came out of Search result presentation, in which 'Description meta tag use' and 'Appealing Google site links' raked in a 33% and 32% respectively. Overall, the company scored very well when it came to 'Clear main page result on Google for Google products' and using proper headline tags and internal anchor text.  Keep in mind, Google is not content with anything but the best, so they have released a detailed report that contains some tips on improving SEO across the board. Hit the <a rel="nofollow" href="http://news.cnet.com/8301-27076_3-20000121-248.html" target="_blank">link</a> for further details as well as the actual <a rel="nofollow" href="http://www.google.com/webmasters/docs/google-seo-report-card.pdf" target="_blank">report</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Internet News0Enterprise Wants a Piece of Windows 7 GrowthMicrosoft Windows 7, Windows 7, Windows 7 SoftwareMicrosoft has turned its new software product into a hot commodity. Windows 7, with the help of a strong advertising and PR campaign, has grown tremendously since its release.Enterprise Wants a Piece of Windows 7 Growth Microsoft has turned its new software product into a hot commodity. Windows 7, with the help of a strong advertising and PR campaign, has grown tremendously since its release. In fact, Windows has recently <a rel="nofollow" href="http://www.windowsitpro.com/article/paul-thurrotts-wininfo/Windows-7-Over-90-Million-Sold.aspx" target="_blank">announced</a>, according to Microsoft Chief Financial Officer Peter Klein, that the newest version of Windows has sold over 90 million copies, making it the fastest selling OS release in PC history. For the most part, Windows 7 has been highly successful in drawing consumer interest, targeting the criticism of "user-friendly" interface controls.  Now that consumer penetration has proven fruitful, the enterprise industry is looking to get a piece of the successful OS. According to Mary Jo Foley over at <a rel="nofollow" href="http://blogs.zdnet.com/BTL/?p=31501" target="_blank">ZDnet.com</a>, Microsoft's Klein pointed out the future interest that enterprise customers have in Windows 7 deployments, and believes it will be a great product once tailored for the workplace. Unfortunately, for those really ramped up about the conversion, there is no established timetable for when and how fast this will happen. The best guess seems to be at the end of this calendar year. Of course, one big factor is the willingness of PC-businesses to <a rel="nofollow" href="/switchfast-blog/2010/2/26/three-big-reasons-to-take-a-minute-to-upgrade-your-browser.aspx" target="_blank">move away</a> from IE6. With all the excitement generated by Windows 7, is Microsoft re-inventing themselves as the current titan of the industry?  We have seen them succeed without competition but struggle in the face of open-source consumer options.  Will this drive employees and consumers alike to integrate Windows 7 within their professional and personal life? There's been much <a rel="nofollow" href="http://advice.cio.com/shane_oneill/is_it_cool_to_root_for_microsoft" target="_blank">discussion</a> regarding Microsoft's stance as an "underdog" in the mobile, search engine, and Web-based apps departments. However, with all the emerging competition, Microsoft has remained faithful to its dedicated users by listening to consumer advice and launching products - Bing and Windows Phone 7 Series - designed with simplicity and usability. Take it or leave it, Microsoft will continue to evolve as the technology and enterprise industry grows. Along the way, competitors may hack away at Windows 7 platform, but be assured that the OS has driven itself in a positive direction for Microsoft's software presence.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Software,Small Business TipsDavejamescraigmtts@gmail.comVery nice article. I would like to share this with my friends. Thanks for sharing this great stuff. 00The Internet Browser Revolutioninternet browsers, browser wars, internet explorer, Mozilla Firefox, Google chrome Twenty five years after the first release of Internet Explorer and the browser revolution has begun. Users have embraced internet accessibility and now demand unique user interfaces and efficient connections.The Internet Browser Revolution In the early 1990's, the birth of AOL gave way to internet familiarity and usability from a personal computer standpoint. The one function utilized by the worldwide program turned out to be chat rooms and online conference rooms. Shortly after AOL's success, Internet Explorer was released, packaged exclusively with Plus! for Windows 95. In a way, the internet browser was born in 1995. Although it enjoyed great success for ten years, the inevitable competitors began to emerge and battle for the title of "Browser Bruiser." Of course, in the beginning, the fight was all about who had the most muscle or in this case the most users. Internet Explorer became the "prototype" of internet interface accessibility, which rooted in both the consumer and enterprise mindset. With such a powerful following, any competitor would surely have to flex their accessibility muscles or take an alternative route. In comes Firefox whose vision of free and open source web browsing unlocked the possibilities of browser capabilities. In a matter of 5 years, or half the time of Internet Explorer, Mozilla Firefox surpassed IE as the most used browser (not dependent on an operating system) with almost a quarter of recorded <a rel="nofollow" href="http://marketshare.hitslink.com/browser-market-share.aspx?qprid=2&qpmr=40&qpdt=1&qpct=3&qpfilter=ColumnName+LIKE+'Firefox*'&qpfiltertitle=Browser+Version+%3d+%22Firefox*%22&qpcal=1&qptimeframe=M&qpsp=133" target="_blank">usage share</a> of web browsers.  Twenty five years after the first release of Internet Explorer and the browser revolution has begun. Users have embraced internet accessibility and now demand unique user interfaces and efficient connections. Google, the search engine giant of the last decade, has established their presence with Google Chrome, stressing the speed and customizable <a rel="nofollow" href="http://www.telegraph.co.uk/technology/google/7347002/New-Google-Chrome-browser-translates-websites.html" target="_blank">features</a> of their respected browser. Safari and Opera claim a small percentage of the browser market as well, however, with not as strong a following. Where does the revolution go from here? The first step was <a rel="nofollow" href="http://www.popsci.com/gadgets/article/2010-03/inside-excruciatingly-slow-death-internet-explorer-6" target="_blank">ousting the king</a>. Internet Explorer 6 has proven that its vulnerability isn't worth the continuing support, as Google has backed away completely. The browser industry has grown competitive enough to provide sufficient options outside of IE 6, including an in-house option of IE 8. However, to pry a familiarity away from users, especially enterprise users, will be a long and daunting task. The next step will be variety. The browser has certainly <a rel="nofollow" href="http://blogs.zdnet.com/microsoft/?p=5448&tag=bitly" target="_blank">diversified</a> in both function and interface, but users still look for an experience appropriate for themselves. In a fast growing technology field with mobile web becoming a new standard, internet interface will have to stay one step ahead of user trends and technology capabilities.  Of course, after all the bells and whistles are advertised, the long-term success of any browser will be its security issues. The web community has finally initiated the burial of IE6 for this specific reason, and will never accept anything but the most secure internet browsing experience.  Will there ever be a browser "king" again, or will browser usage continue to spread out among competing brands?   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,IT News,Small Business IT0Mac Continues to Invade Enterpriseapple computers, industry standards, small business technology, technology budgeting, it budgeting As technology advances each decade, more businesses are quickly adapting to the newest, most efficient means of running their company - and in a lot more cases, there is an overwhelming voice for Apple Mac computers.Apple Continues to Invade Enterprise It was only three years ago that the announcement of Apple's newest creation, the iPhone, shook the mobile industry. Little did the technology industry know what a profound effect this handheld device would have on design and UI for years ahead. As technology advances each decade, more businesses are quickly adapting to the newest, most efficient means of running their company - and in a lot more cases, there is an overwhelming voice for Apple's computers. Here are three reasons why Apple continues to populate the workplace: <ul class="unIndentedList"> <li>The growth of the iPhone - Initially, the iPhone was the most-wanted piece of consumer technology on the market when it came out in June 2007. With its popularity and intuitive usability, employees began to integrate their iPhones with Enterprise tasks. Now that the iPhone has pitted itself against the previous <a rel="nofollow" href="http://www.computerworld.com/s/article/9143000/What_ultimately_wins_in_the_enterprise_the_Blackberry_or_the_iPhone_" target="_blank">Enterprise champion</a>, there will be debates on whether a device with established business control or software with the continued momentum of application development should rule the workplace.</li> <li>Cross-platform program support - Another strike against Apple products when they first emerged was the lack of IT support in an enterprise setting. The knowledge of cross-platform development equaled more company time and resources. Instead, the established Microsoft safeguard was simple and adaptable. With pressure from users, Microsoft-loyal software has <a rel="nofollow" href="http://news.cnet.com/8301-19882_3-10458513-250.html" target="_blank">emerged for Macs</a> and Apple's mobile units. As more knowledge of managing a Mac-PC environment emerges, a plethora of employees will consider either the exceptional UI of Mac or the well-established familiar formula of Windows.</li> <li>Industry momentum - Microsoft has taken a lot of criticism lately for its buggy IE 6 and the latest venture in mobile experience with Windows Phone 7 Series. Google's Android is just beginning to crack the marketplace with its open-source development. Apple's effect on consumer technology has translated into the workplace. With the current "Application Hype," more companies will look to integrate their business solutions with Apple's world of apps.</li> </ul> Is your company using both Apples and PCs? For many businesses, it may depend on the industry and its current consumer trends. It may also depend on reliability, user trust, or user compatibility. Some enterprise solutions serve best on Microsoft simply because of how rooted businesses have become in Windows, and considering the history of Microsoft, Mac has a ways to go if it intends to conquer a majority of workplace computer usage. Hit the link for more information on the <a rel="nofollow" href="http://www.cio.com/article/552263/More_Macs_in_the_Enterprise_Survey_Says?page=1" target="_blank">anticipation</a> of Apple's Enterprise presence.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business IT0Three Big Reasons to Take a Minute to Upgrade Your BrowserThree Big Reasons to Take a Minute to Upgrade Your BrowserThree Big Reasons to Take a Minute to Upgrade Your Browser You've probably heard all the buzz lately about the renewed 'browser wars' of late (if you haven't <a rel="nofollow" href="/switchfast-blog/2009/11/30/future-of-the-internet-browser-speed-is-king.aspx" target="_blank">check this out</a>). Now that the browser landscape is competitive again, users are beginning to see a lot of great innovations coming relatively quickly. As a result, it's an exciting time for internet users. However, despite all the innovation, there are still many people across the world using obsolete browsers, and we're getting to the point where it's becoming a big problem. Despite Microsoft's best efforts, Internet Explorer 6 (IE6) still represents 20% of the global market share. But why does it matter? If you're one of those still using an obsolete internet browser, here are three huge reasons to take a minute to upgrade it for free: <ol> <li>Security - Think about how many times you've heard about a major cybercriminal attack or a widespread virus epidemic over the past few months. Now think about how many you've heard about since 2001. That's right, IE6 is nine years old, and one in five internet users are still on it. In a world where thousands of cybercriminals are find new ways to exploit the latest technology every day, browser makers are constantly forced to update their code to keep us safe. IE6 has been patched dozens of times, but Microsoft has taken it as far as it can go. To date, there are 22 known security vulnerabilities in IE6 that will likely never be fixed. These vulnerabilities are common knowledge among hackers, and they know that they can exploit these vulnerabilities any time they like and still reach a defenseless 20% of the world's internet population. Using IE6 (or even IE7) is a needless risk that is getting more dangerous with each passing day, and offers no benefits whatsoever.</li> <li>Compatibility - Web technology has come a long way in the past decade, and web standards have evolved with them. Old browsers were designed to interpret HTML code that no longer exists in the same form. Because of this, web developers are forced to modify and test their code in different browsers to make sure that users get the experience that is intended. However, as with any technology, the industry moves on and stops supporting obsolete versions as newer versions become widespread. As time passes, more organizations will stop supporting older browsers and, as a result, fewer websites and web applications will work properly on those platforms. Most recently, Google has <a rel="nofollow" href="http://www.computerworld.com/s/article/9151578/Gmail_to_drop_IE6_support_this_year" target="_blank">announced it will drop support for Gmail in IE6</a>, which will have major implications for thousands of Gmail users across the globe - unless they upgrade their browsers.</li> <li>Productivity - For most of the past decade, Microsoft remained virtually unchallenged for its dominance in the world of web browsers. Over the past few years, however, the landscape has changed drastically. All the competition that has been introduced has caused all browser companies, Microsoft included, to rush to innovate and improve their products in order to remain competitive. The result of this competition has been a vast array of improved performance and features in the latest browsers. From improved speed to widgets to extensions, ditching your old browser for a new one could yield immediate productivity gains, not to mention a more satisfying browsing experience. For me, one session on <a rel="nofollow" href="http://www.google.com/chrome" target="_blank">Chrome</a> or <a rel="nofollow" href="http://www.opera.com/" target="_blank">Opera</a> was enough to make me a believer that enhanced loading speed makes my life better. Add that to the host of extensions I've come to rely upon, and I can say with total confidence that using IE6 or IE7 would be a needlessly frustrating experience at this point.</li> </ol> The bottom line is this: there is absolutely no reason not to upgrade to a new browser. Your productivity will increase, you'll be safer from online attackers, you'll enjoy a faster, better looking internet with more tools, and the upgrade costs you nothing and takes just a few moments. If you haven't yet, do yourself, your company, and your web developer a favor and give one of these leading browsers a try: <a rel="nofollow" href="http://www.microsoft.com/windows/Internet-explorer/default.aspx" target="_blank">Microsoft Internet Explorer 8</a> <a rel="nofollow" href="http://www.mozilla.com/en-US/firefox/personal.html" target="_blank">Mozilla Firefox v3.5.5</a> <a rel="nofollow" href="http://www.google.com/chrome" target="_blank">Google Chrome v3.0.195.33</a> <a rel="nofollow" href="http://www.apple.com/safari/" target="_blank">Apple Safari 4</a> <a rel="nofollow" href="http://www.opera.com/" target="_blank">Opera Web Browser 10.10</a> Best, Michael Holley Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> security,Internet News,Small Business Tips0Creating a Smartphone Application – For Enterprise Usesmartphone applications, Blackberry Enterprise, smartphone devices Mobile employees need constant connection through a device that can both serve enterprise and personal purpose. Integration of work life and personal experience has become prolific in the workplace with "the cloud" being the landing platform.Creating a Smartphone Application – For Enterprise Use With the increase of consumer spending toward advanced technological devices that provide seamless ways to connect with all of a user's pertinent information, it's no surprise to see the swarm of smartphones taking over business employees. While certain software (Blackberry Enterprise) is geared toward business environments and others (Android) are now opening up to developers, the capability of a smartphone is being fully utilized within the workplace. Mobile employees need constant connection through a device that can both serve enterprise and personal purpose. Integration of work life and personal experience has become prolific in the workplace with 'the cloud' being the landing platform. Here are some interesting <a rel="nofollow" href="http://www3.ipass.com/about/news-room/press-releases/mobile-workforce-announce/" target="_blank">results</a> from the recent iPass Mobile Workforce Report: <ul> <li>Mobile employees prefer smartphones over laptops, while 54% say they would trade in their Blackberry for an iPhone if their company supported it</li> <li>Mobile employees are unaware of their mobile connectivity costs</li> <li>Mobile employees are not just business travelers, potentially all employees are mobile employees today</li> </ul> What does this mean for mobile enterprise connection? Employees are indirectly searching for ways to seamlessly access business content using one device while simultaneously separating their work life from their personal life. One proposed solution from a freelance writer, John Brandon, is to create a mobile application. With the eruption of the iPhone's App Store and the emergence of Android applications, the use of mobile applications will grow parallel with smartphone usage.  Although smartphones remain as a compliment to laptops, the advancing speed and storage of mobile devices will eventually lead to opportunities to impress with merely a MID in hand. The biggest concern with the movement from laptop to smartphone within the enterprise has been security. In time, this gap will narrow and developers can protect network content more effectively. It's safe to say that, whether it be a smartphone or a "superphone," a mobile median will be reached between a laptop and a cell phone that may supplant the need for two devices in the workplace.  Hit the link for Mr. Brandon's <a rel="nofollow" href="http://www.cio.com/article/554713/Why_You_Need_a_Smartphone_Application_Strategy?page=1&taxonomyId=3061" target="_blank">full article</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Mobile Enterprise,Small Business IT,Software0WiMAX & LTE Networks Bringing VoIP into Big PictureWiMAX & LTE Networks Bringing VoIP into Big PictureWiMAX & LTE Networks Bringing VoIP into Big Picture With the anticipation of new technology, including Apple's iPad or Google's internet-providing experiments, network speeds are becoming more important than ever. Increasing room within broadband has allowed a magnitude of users to obtain fast upload and download speeds. Here in America, most consumers may be content with their current service. However, around the world, countries continuously pull ahead of the U.S. in broadband speed and network connection capabilities. In fact, the United States only <a rel="nofollow" href="http://opentravel.com/blogs/internet-access-worlds-best-wired-cities/" target="_blank">boasts</a> one city (Seattle) in the top 5 of cities best wired for internet access. The number one on this list, Seoul, South Korea, has established connections of 100MBps with plans to improve to 1GBps (10 times faster) by 2012. In America, Google has recently <a rel="nofollow" href="http://googleblog.blogspot.com/2010/02/think-big-with-gig-our-experimental.html" target="_blank">announced</a> that it will "experiment" with a new fiber network that would (hopefully) supply 1 GBps connections. However, Google will not decide on their targeted locations until late 2010.  <a rel="nofollow" href="http://www.networkworld.com/news/2010/022310-minute-voice-plans.html?hpg1=bn" target="_blank">According</a> to Gartner analyst Phil Redman, "If you look at the wired world in the enterprise, voice has mostly moved to IP already. In terms of wireless, cellular carriers don't have enough dedicated bandwidth right now to support IP-based voice. But in future developments of LTE, it will all be over IP." Even Clearwire, the company that has taken 4G connections with WiMAX deep into consumer mainstream, <a rel="nofollow" href="http://blogs.zdnet.com/BTL/?p=31189" target="_blank">expects</a> to triple their subscribers in 2010 to a total of 1.2 million. Although VoIP may be a new term for consumers, it has certainly become familiar with the enterprise industry. Due to the efficiency of bandwidth as well as effectively lower costs, voice over internet protocol (VoIP) is becoming business's solutions to a unified network communication system. Having phone calls, e-mail, and online conferences all running via the internet can assist in cutting back infrastructure costs, no matter the size of the company. With speeds up to 1 GBps and a universal movement for VoIP as the primary communication protocol, enterprise activity will not only save money to allocate elsewhere but the age of technological mobility will finally align with mobile internet accessibility and speed.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> IT News,Mobile Enterprise,Small Business VoIP0Adobe Releases Critical Security Update for Download ManagerAdobe Security Update, Adobe Critical Security Update, Adobe Download Manager Adobe has addressed a "critical vulnerability" in its Download Manager software with a patch released yesterday. The issue could allow an attacker to use the program to plant malware onto a user's computeAdobe Releases Critical Security Update for Download Manager Adobe has addressed a "critical vulnerability" in its Download Manager software with a patch released yesterday. The issue could allow an attacker to use the program to plant malware onto a user's computer. Download manager is a temporary file, in that it is used once per session to help users download other Adobe products and updates and is purged when a computer is turned off. However, failing to delete temporary files upon occasion is a common problem for PCs, so Adobe has provided instructions for how to check to see if you still have the unpatched version of the software somewhere on your computer. The patched version of Adobe Download Manager will accompany all downloads of Adobe products, from today on. From Adobe's security bulletin: "Users, who have downloaded Adobe Reader for Windows from http://get.adobe.com/reader/ or Adobe Flash Player for Windows from http://get.adobe.com/flashplayer/ prior to the release of this Security Bulletin on February 23, 2010, can verify they are not vulnerable to this Adobe Download Manager issue by following the instructions below: <ul> <li>Ensure that the C:\Program Files\NOS\ folder and its contents ("NOS files") are not present on your system. (If the folder is present, follow the steps below to remove).</li> <li>Click "Start" > "Run" and type "services.msc". Ensure that "getPlus(R) Helper" is not present in the list of services. If the NOS files are found, the Adobe Download Manager issue can be mitigated by:</li> <li>Navigating to Start > Control Panel > Add or Remove Programs > Adobe Download Manager, and selecting Remove to remove the Adobe Download Manager from your system.</li> </ul> OR <ul> <li>Clicking "Start" > "Run" and typing "services.msc". Then deleting "getPlus(R) Helper" from the list of services.</li> <li>Then delete the C:\Program Files\NOS\ folder and its contents.</li> </ul> This issue is resolved as of February 23, 2010, and no action is required for future downloads of Adobe Reader fromhttp://get.adobe.com/reader/ or Adobe Flash Player from http://get.adobe.com/flashplayer/." You can see the bulletin in its entirety <a rel="nofollow" href="http://www.adobe.com/support/security/bulletins/apsb10-08.html" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> Security,Software0Social Media Thrives On Small Business InnovationsSocial Media Thrives On Small Business InnovationsSocial Media Thrives On Small Business Innovations The industry of entrepreneurs is showing great potential going into the 21st century. With larger companies failing to consider consumer privacy (Google) or establishing controversial content censorship (Apple), consumers are shifting toward "locality with quality."  Any consumer expects the highest quality of work and the quickest time for service. Customer service is critical in small business settings since the communication with the client is, more than not, face-to-face and personal-professional. The integration of local business mindset and care for customers can translate into a quality-product image for the overall brand. Social media <a rel="nofollow" href="http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=youtu.be&a" target="_blank">has become</a> an inexpensive, effective way for brands to communicate with and inform their followers with urgent news or interactive content. <a rel="nofollow" href="http://mashable.com/2010/02/23/fortune-100-social-media/" target="_blank">New research</a> has proven that top companies utilize social media to establish and monitor brand image as seen from the consumer (knowing the discussion is half the battle).  One element of social media that has gone under the radar is intimate, real-time contact. Having been swept up in the whirlwind of celebrity twitter accounts or big-brand flash-enabled Facebook pages, the underlying purpose of social media for business is to establish relative connections between your company and its consumers/clients. Whether it is strictly or loosely professional, any platform that allows small businesses to observe and analyze their body of work among consumers can assist their overall direction and provide insight into future services. Although research hasn't concentrated on small business social media activity, there are examples where companies (big brands, local branches or small brands with loyal followers) have utilized platforms to promote contests, raise awareness, or "tweet" free items or services. Take a peek at some examples: Mint.com <a rel="nofollow" href="http://www.facebook.com/mint?v=app_28134323652#!/mint?v=app_28134323652" target="_blank">Facebook page</a> uses separate tabs to promote their iPad Giveaway and their Become a Fan button. Espresso Royale, a coffee shop with several Midwest locations, uses its <a rel="nofollow" href="http://twitter.com/espresso_royale" target="_blank">Twitter account</a> to stay connected with college students and to post daily specials for its University of Illinois locations. No matter the size of your business, there's an effective and potentially lucrative means in exploring social media. Carefully review your company's current plan and future goals before considering a full-out social media bum rush. It is smart to tread the water, use a single platform, before understanding the effects and expectations. Don't let the overwhelming need to be "social-media savvy" hold you back - every business (and individual) uses social media differently. Approach with excitement but execute with strategy.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> social media marketing,Internet News,Small Business Marketing0Small Business Blogging: Benefits and Drawbackssmall business blog, small business social mediaThe blogosphere is a great platform to establish personal and professional lines of connections that can wield powerful amounts of knowledge and insight, as well as provide experience and perspective.Small Business Blogging: Benefits and Drawbacks Facebook isn't the only arena where information spreads like wildfire. The blogosphere is a great platform to establish personal and professional lines of connections that can wield powerful amounts of knowledge and insight, as well as provide experience and perspective. From a business standpoint, what kind of mind-set helps attract an audience to your blog? More importantly, what doesn't sit well with potential readers? Small businesses are in a unique position - they provide service to a smaller scale of consumers who trust the product or services. On a micro scale, these businesses, more than larger companies, observe a more personal connection with potential and current clients while conducting business. This is important because blogging (a word derived from "web logging") should be about relative, informative content - not a regurgitating twitter account used to post breaking news.  Here are a few keys to consider when establishing a blog for your small business: Write for your audience - not a global one. Many businesses mistake a blog as an open marketing tool but if your content is topic-specific and product-related then it will attract an audience that has more opportunities to connect with potential leads. Use a consistent voice, one that differs from your marketing.  If a consumer was interested in your product, they would visit your Product page instead of the blog. This consistency in defining unique content can assure a stable, trustworthy audience while keeping positive connections among a social setting where referrals can and will arise. Even professional content can carry a personal tone. Small businesses, more than any other companies, rely on positive customer interaction and service. These relations can be built on professional connections or personal preference. Either way, each client appreciates a personal relationship specific to their needs. Establishing a successful, consistent blog can boost online brand image and inform an already established clientele.  However, small businesses may have a hard time due to certain circumstances: Blogging requires a chunk of time, effort, and research. This piece of time may be more valuable to the company elsewhere, as immediate ROI for a blog is relatively immeasurable at the beginning of the process. A blog should be viewed as a long term project and should be budgeted accordingly. Consumers discover and interpret content differently.  The topic-specific content needs to be monitored accordingly, especially if there is a critical undertone present. It is smart to leave the controversial statements to the tabloids. Blogs are only a part of the social media experience.  If successful, a blog will produce a fan base or readership that will undoubtedly look to connect with your company in other arenas - are you prepared to take on the busy realm that is social media? Certainly, blogging is not for all. The internet contains a graveyard full of untouched blogs that certainly started with high hopes of unique content and participant interaction. Although a relatively new venture, small businesses should at least weigh the benefits and consider having a specific employee share professional or personal experience. This is an opportunity to share and inform others in the field of small business management.    Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a>   Small Business SEO,Small Business Tips,Chicago Small Business0Microhoo is Official, but do not Expect Changes Quicklymicrohoo, microsoft yahoo, microsoft merger, bing yahooAfter a famously drawn-out negotiation process, the massive search agreement between Microsoft and Yahoo that was completed nearly seven months ago is now officially underway.Microhoo is Official, but Don’t Expect Changes Quickly After a famously drawn-out negotiation process, the massive search agreement between Microsoft and Yahoo that was completed nearly seven months ago is now officially underway. However, the organizational processes that complete the change will take time as well, so don't expect any major shift in your Yahoo experience any time soon. In fact, many Yahoo users may be hard pressed to notice any changes at all, even when the operations merge is complete. Yahoo will still control its interface, its advertising, and, in some cases, how it decides to add extra information to the search results. The only change, from a user perspective, will be that the search results themselves will be calculated by Microsoft and will thus be identical to the results one would receive using Bing. In theory, the quality of search results from both Bing and Yahoo should improve, as Microsoft stands to benefit significantly from access to Yahoo's search algorithms and the massive amount of usage data Yahoo has collected over the years. To the user, these changes will seem slight and gradual, but to the search industry, Microsoft has again positioned itself to be more competitive with Google. Only time will tell if it will be enough to supplant the previously undisputed leader from its top position. If you're interested in learning more about the topic, CNET has put together a great FAQ that can be found <a href="http://news.cnet.com/8301-30684_3-10456118-265.html?tag=newsEditorsPicksArea.0" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> Internet News,Small Business SEO0Google Buzz May Be Black Hat SEO Havengoogle buzz, buzz controversy, buzz social media, google gmail buzzAmid all the 'buzz,' the only thing actually stinging is security. Whether it's security of private information within Gmail or releasing email addresses to third-party companies, there have been plenty of complaints regarding Google's recently activated social expedition.Google Buzz May Be Black Hat SEO Haven Amid all the 'buzz,' the only thing actually stinging is security. Whether it's security of private information within Gmail or releasing email addresses to third-party companies, there have been plenty of complaints regarding Google's recently activated social expedition. In fact, a Florida woman has filed a class action <a rel="nofollow" href="http://www.readwriteweb.com/archives/google_gets_sued_why_it_should_have_said_please.php" target="_blank">complaint</a> in a San Jose federal court, alleging that "Google Inc. broke the law when its controversial Google Buzz service shared personal data without the consent of users."  This comes after the Electronic Privacy Information Center decided to <a rel="nofollow" href="http://content.usatoday.com/communities/technologylive/post/2010/02/google-buzz-facing-privacy-security-storm-1/1" target="_blank">prepare</a> a formal FTC complaint about Buzz, reflecting concerns outlined in a Dec. 17 complaint which insisted the FTC investigate Facebook's current privacy settings. Canada's Office of the Privacy Commissioner also found issue with the <a rel="nofollow" href="http://blogs.zdnet.com/BTL/?p=30865" target="_blank">privacy concerns</a>, confirming that it is looking into Buzz's alleged actions. Even with all this concern, there is one thing that hasn't been discussed regarding Buzz's 'public' social feature: SEO, more importantly the corrupted kind also known as Black Hat SEO.  Cybercriminals and hackers who participate in this notorious corruption post web links which turn up very high in any search results for "Google Buzz." After clicking on a corrupted search result, your computer becomes part of a system aligned with thousands of other PCs and becomes littered with spam. The hackers can also access online bank accounts or further their adventure of cyber espionage.  With all of this publicity, Google Buzz has not only become an arena of concern for consumers but a new frontier for cyber hackers. They will be reading and learning just as much about Buzz as the users, trying to figure out how their tactics will work and continuing to surpass security boundaries. Hit the link for an <a rel="nofollow" href="http://content.usatoday.com/communities/technologylive/post/2010/02/google-buzz-facing-privacy-security-storm-1/1" target="_blank">article</a> from USA Today on Buzz privacy and security concerns.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Internet News0Adobe Issues Out-of-Band PDF Updatesadobe update, adobe security update, adobe critical updateYesterday, Adobe released a security update to repair a few holes that could expose hundreds of millions of computer users. Adobe Issues Out-of-Band PDF Updates Yesterday, Adobe released a security update to repair a few holes that could expose hundreds of millions of computer users.  Adobe rated the holes as "critical" and noted that they affected Adobe Acrobat and Reader on all platforms including Windows, Mac, and Linux.  There have not been any known exploit codes publicly available, however. Adobe spokesperson Wiebke Lips answered some questions about the out-of-band update: "Rather than waiting for the next quarterly update, Adobe decided to make this available as an out-of-cycle update. We decided to go out-of-cycle because of the Flash Player vulnerability we fixed on February 11." Hit the link for the full <a rel="nofollow" href="http://www.adobe.com/support/security/bulletins/apsb10-07.html" target="_blank">advisory</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security0Free Version of BlackBerry Enterprise Server Coming SoonSMB market, Research In Motion, BlackBerry Enterprise SoftwareGreat news for the SMB market: Research In Motion (RIM), the company that manufactures the popular BlackBerry, has announced that it will offer a free version of its BlackBerry Enterprise Software (BES) beginning in March.Free Version of BlackBerry Enterprise Server Coming Soon Great news for the SMB market: Research In Motion (RIM), the company that manufactures the popular BlackBerry, has announced that it will offer a free version of its BlackBerry Enterprise Software (BES) beginning in March. The BES software is essential for BlackBerry users that want to sync their smartphones with a Microsoft Exchange Server and get updates to their email, calendars, and contacts in close to real-time. While this service is considered essential for users to get the most from their devices, RIM has always charged licensing fees for the software on a per user basis. For many customers, those fees have been a barrier to entry. RIM's free version of BES will offer the core functionality, including all basic security features, at no cost. Businesses will only need to cover the cost of the installation and setup itself, making the entire process significantly cheaper than before. The free version will be compatible with Microsoft Exchange 2003, 2007, and the forthcoming 2010. Some advanced features will be scaled down, such as customized security policies, monitoring, or exceptionally high availability, but for most small to mid-sized businesses who would benefit from this free version of BES, those features won't be necessary. We'll be keeping up with this situation as it develops, so if you want more information, <a href="/contact.aspx" title="Contact">contact us</a>! Best, Michael Holley Switchfast Technologies <a title="Chicago IT Support & Consulting">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support & Consulting">Rochester IT Support & Consulting</a> Mobile Enterprise,Software0Firefox Poised to Penetrate IE Stronghold as Primary Enterprise Browserbrowser wars, firefox browser, IE browser, primary browsersBack in 2003, Internet Explorer 6 held around two-thirds of the browser market share while no competitor was remotely close in overall usage. In fact, at the end of 2003, IE6 closed out the year with 70% of the market with IE5 controlling another 14%.Firefox Poised to Penetrate IE Stronghold as Primary Enterprise Browser Back in 2003, Internet Explorer 6 held around two-thirds of the browser market share while no competitor was remotely close in overall usage. In fact, at the end of 2003, IE6 closed out the year with 70% of the market with IE5 controlling another 14%. Jump ahead a few years to 2007 - Firefox has become wildly popular and surpasses IE6 as the most used browser by the end of 2007. With the emphasis on "community" and customized browsing, Firefox took off as a consumer-branded browser. Now, present day. With Microsoft dealing with IE6 security issues and Google launching its own browser called Chrome, Firefox has grabbed almost half of the market share, wavering around 46-47%.  With such an intense piece of the market share (IE8 is second with 14.3%), what's stopping Firefox from entering the enterprise browser mainstream and surpassing IE as the preferred browser? For one, IE and Firefox seem to have parallel ideas established as to the purpose of a browser. Both Microsoft and Mozilla find themselves with similar-sounding arguments for why their respective browser is sufficient. <a rel="nofollow" href="http://news.cnet.com/8301-13505_3-10453399-16.html?part=rss&subj=news&tag=2547-1_3-0-20" target="_blank">According COO Matt Asay</a>, Mozilla's argument sounds eerily similar to Microsoft's - 'we may not be faster, but we have a better community.' What's holding Firefox back from achieving such high regard amongst big enterprises? For one, Mozilla <a rel="nofollow" href="http://blogs.pcmag.com/securitywatch/2010/02/when_mozilla_updates_go_bad.php" target="_blank">has a history</a> of updates containing "regression errors", or updates that either produce new errors or dig up old ones. Firefox has become somewhat of a security concern to the casual user, but nothing nearly as problematic as IE6. If Firefox wants to overtake an established IE arena, they will need to focus on stability and security.  Another looming threat, although less than two years old, is Google Chrome. With the backing of Google's powerhouse resources and <a rel="nofollow" href="http://www.slate.com/id/2243727/?from=rss" target="_blank">consumer desire for speed</a>, the baby browser has quickly grabbed 10% of the market share and keeps growing. Can Firefox survive as a browser that provides more "community" than it does "speed?" With an established, loyal user base and a plethora of customizable options, Firefox has transcended user browsing experience and stepped into the enterprise industry as one of the standards for internet browsing and tech work.  What can Mozilla focus on that provides businesses with reason to ditch Microsoft's soft 'community' stance and convert to a recognizable, user-friendly platform? For browser statistics, hit the <a rel="nofollow" href="http://www.w3schools.com/browsers/browsers_stats.asp" target="_blank">link here</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business IT0Can IT Boost Your PowerPoint Creativity?information technology, it firm, it company, IT professionalsCreativity comes from several places - does it make sense using your IT Company as an option for creative advice?Can IT Boost Your PowerPoint Creativity? Creativity comes from several places - does it make sense using your IT Company as an option for creative advice? According to Forrester Research analyst Sheri McLeish, IT can and should play a role in the development and presentation of PowerPoint decks. She believes knowledge management's staffers have a duty to "teach design principles, educate workers on content restrictions, and provide visual resources (which) will improve the accuracy and quality of everyday presentations." Why do employees struggle with accurate and intriguing PowerPoint decks? Most software time will be spent using e-mail clients or MS office programs which feature pre-determined structures of information presentation. Likewise, the prepackaged nature of PowerPoint and Keynote turn users attention toward structured, bullet point formats, rather than conceptualizing the idea. McLeish offers up these suggestions of how IT professionals can improve the quality of your professional presentations: <ul> <li>Improve visual literacy</li> <li>Provide collaboration tools for content development and slide management</li> <li>Increase access and use of web-based tools</li> <li>Proved guidelines for content use and security</li> </ul> Hit the link for the <a rel="nofollow" href="http://www.cio.com/article/539463/How_IT_Can_Fix_Your_Death_By_PowerPoint_Presentation_Problem_?page=1&taxonomyId=3000" target="_blank">full article</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a title="Chicago IT Consulting & Support">Chicago IT Consulting & Support</a> <a href="/rochester-it-support.aspx" title="Rochester IT Consulting & Support">Rochester IT Consulting & Support</a> software,Small Business Tips,IT News0Windows Patch Tuesday Update Producing Blue ScreenWindows Blue Screen of Death, BSOD, Windows Update, Windows Blue Screen Users were finally relieved to receive the major updates promised to Windows operating customers. However, that excitement soon turned to frustration.Windows Patch Tuesday Update Producing Blue Screen Users were finally relieved to receive the major updates promised to Windows operating customers.  However, that excitement soon turned to frustration. With complaints beginning early Wednesday, Microsoft users began to report that the security updates released by Microsoft had crippled Windows XP PCs by leaving the infamous Blue Screen of Death (BSoD).  The complaints grew and eventually a growing support thread was created to discuss the issue and communicate with others who had the problem.  Comments ranging from "there is something seriously wrong with the update" and "I am this much closer to switching over to a Mac for good" indicate the severity of the issue, one that Microsoft needs to address as soon as possible. Hit the <a rel="nofollow" href="http://www.infoworld.com/d/security-central/windows-patch-cripples-xp-blue-screen-users-claim-954?source=rss_infoworld_news" target="_blank">link</a> for more comments and information.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Internet News,IT News0Can Your Company Benefit from Google Buzz?Google Buzz, Social Media Tool Buzz, Social Media BuzzGoogle are now entering the social networking industry with the introduction of Buzz, a social media tool designed to create a more interactive setting within Gmail.Can Your Company Benefit from Google Buzz? Google has come a long way from being a lowly search engine - they are now entering the social networking industry with the introduction of Buzz, a social media tool designed to create a more interactive setting within Gmail. Not only is it accessible via Gmail, but you can geo-tag any comment or social interaction through mobile devices. In theory, this sounds like the next step for Google - with a large network of followers, it only makes sense to continue with ways for their consumers to constantly interact. But haven't they <a href="https://www.google.com/accounts/ServiceLogin?service=wave&passive=true&nui=1&continue=https%3A%2F%2Fwave.google.com%2Fwave%2F&followup=https%3A%2F%2Fwave.google.com%2Fwave%2F&ltmpl=standard" target="_blank">tried this before</a>? Real time communication has always been a consumer utility, but will this translate into enterprise? In an article by Tony Bradley over at CIO.com, he explains that the "ability to collaborate in real-time is an aspiration for many enterprise solutions," and "social information is important to businesses." As of right now, "Google needs to figure out how to integrate the enterprise and consumer services, but provide IT administrators with the tools necessary to restrict or deny access." Hit the link for the <a href="http://www.cio.com/article/537063/Can_Google_Generate_Buzz_in_the_Enterprise_" target="_blank">full article</a>. Watch this <a href="http://www.google.com/buzz" target="_blank">video</a> for more information about Google Buzz.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Internet News0TLS/SSL Flaw Found in WindowsTransport Layer Security, Secure Sockets Layer, Microsoft Security Advisory Both client and server beware - Microsofs latest Security Advisory has addressed a publicly disclosed vulnerability in the Transport Layer Security (TLS) and Secure Sockets Layer (SSL) protocols.TLS/SSL Flaw Found in Windows Both client and server beware - Microsoft's latest Security Advisory has addressed a publicly disclosed vulnerability in the Transport Layer Security (TLS) and Secure Sockets Layer (SSL) protocols. Even more, Microsoft has found it affects all supported versions of Windows. Microsoft gives 2 factors for the vulnerability: <ul> <li>Web servers running Internet Information Services (IIS) 6.0 or later in the default configuration are not affected by this vulnerability, as they are only affected when configured to require mutual authentication (an uncommon configuration).</li> <li>Customers are only affected when an attacker is able to successfully conduct a man-in-the-middle attack by exploiting another vulnerability, such as a local subnet attack or DNS spoofing.</li> </ul> After releasing 13 security bulletins which fixed 26 vulnerabilities on this month's Patch Tuesday, the company is merely stating that it will be investigating this latest security flaw (meaning the fix was NOT included in this month's patches). There are currently no attacks trying to use the vulnerability; however, Microsoft is vigorously working to fix it while monitoring the situation. We might see an out-of-cycle path or have to wait until March 9th, the next Patch Tuesday scheduled. Hit the link for <a rel="nofollow" href="http://arstechnica.com/microsoft/news/2010/02/microsoft-warns-of-tslssl-flaw-in-windows.ars" target="_blank">more information</a> and the <a rel="nofollow" href="http://www.microsoft.com/technet/security/advisory/977377.mspx" target="_blank">Security Advisory</a> (977377).   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,IT News0Build a Strong Brand alongside a Booming Businesssocial networking, small business social networking, small business marketingIt has become quite apparent that the power of social networks is immense - so much so that quantifying it has become an epic landmark for marketing companies looking to hone in on consumer targets. Build a Strong Brand alongside a Booming Business It has become quite apparent that the power of social networks is immense - so much so that quantifying it has become an epic landmark for  marketing companies looking to hone in on consumer targets. But when small businesses get caught up in their day-to-day work, it's easy to forget that their brand can take on a life of its own within a social media circle. The average consumer (and business owner) has multiple platforms to "speak" - both on a personal level and a professional level and there is plenty of value (and hard work) in taking responsibility for your brand's online presence. In a post by Ross over at crowdspring.com, he discusses four reasons why it's particularly important to have a strong brand presence online: <ol> <li>Strong brands promote word of mouth</li> <li>Your brand needs to define expectations, communicate emotional response</li> <li>Your brand is an ecosystem - vendors, customers, potential customers, fans, and critics all contribute to a brand's build. Feed your ecosystem</li> <li>Strong brands withstand criticism</li> </ol> He also goes on to say that there are thousands of social networks and it is impossible to monitor all the activity regarding your brand.  People WILL talk about your brand on a platform of their choosing and this is why the product or business that you provide will ultimately lay a foundation for the way social networks communicate your brand's emotional response. Hit the link for the <a href="http://blog.crowdspring.com/2010/02/build-a-strong-brand-not-just-a-strong-business/" target="_blank">full video</a>.   Until next time - Matthew Hymel   Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Marketing0The Dangers of Using a Public Wi-Fi Networkwi-fi security, wireless hackers, network securityWi-Fi networks may be plentiful, but they sure aren't the safest connection to the internet. Open networks like Wi-Fi have no client protection which leaves them open for wireless hackers. The Dangers of Using a Public Wi-Fi Network Wi-Fi networks may be plentiful, but they sure aren't the safest connection to the internet. Open networks like Wi-Fi have no client protection which leaves them open for wireless hackers. While most consumers are aware of this fact, they continue to utilize free Wi-Fi throughout their relative locations. A speaker at the Black Hat conference, Mike Kershaw, a security researcher and developer of the Kismet wireless network detector and intrusion-detection system, explained how simple it was to infiltrate and take control of Web browser caches. He explains that "once the cache is poisoned, it will stay there," meaning the attacker will have the ability to manipulate and present a fake Web page to the victim when accessing specific sites or even access internal pages by shipping them to remote servers once connected to a VPN. Kershaw suggests these two solutions: <ul> <li>Continuously clearing the cache, manually</li> <li>Using private-browser mode</li> </ul> How will this affect businesses? Wi-Fi users, specifically those using company laptops or mobile devices, carry the potential "poison" from the open network to their company's private network. Kershaw goes as far to instruct professionals to try and "forbid users from taking laptops onto open networks." Hit the <a rel="nofollow" href="http://www.networkworld.com/news/2010/020310-black-hat-wi-fi-attackers.html?hpg1=bn" target="_blank">link</a> for the round up.   Until next time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Consulting">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Small Business News0On the Right Track: IE 8 Worlds Most-Used BrowserMicrosoft IE 8, Microsoft Security Risks, Internet Explorer 8.0 With all the security risks and issues that Microsoft is dealing with in regards to Internet Explorer 6, it's good to see they have something to cheer about.On the Right Track: IE 8 World’s Most-Used Browser With all the <a href="/switchfast-blog/2010/1/26/microsoft-investigates-internet-explorer-flaw-again.aspx" target="_blank">security risks</a> and issues that Microsoft is dealing with in regards to Internet Explorer 6, it's good to see they have something to cheer about. Net Applications released their browser market share report for January, showing IE 8 has taken a 27.9% usage share on Windows and a 25.6% market share across all OS's. On Window's blog site windowsteamblog.com, a post reads: "We launched just less than a year ago, so it's both humbling and thrilling to see so many people choose our product so quickly - making it the most popular browser of choice worldwide. There are many reasons people choose which browser to use. Most people want to know and trust the company behind their browser. And people are looking a browser that protects them - and their privacy online." The post also goes on to explain that criminal activity is a serious threat in today's digital community, and with the Phishing Filter introduced with IE 7 (and now improved in IE 8), the browser brand has blocked a total of over 125 million phishing sites. Towards the end, the blog also "supports this recommendation to move of IE 6," claiming that "IE 8 brings benefits for customers and developers alike."  Hit the link for the <a href="http://windowsteamblog.com/blogs/windowsexperience/archive/2010/02/02/internet-explorer-8-officially-becomes-world-s-most-used-browser.aspx" target="_blank">post</a> as well as a link to <a href="http://www.netmarketshare.com/report.aspx?qprid=0&qptimeframe=M&qpsp=132&qpcustomb=" target="_blank">Net Applications' research</a>.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a>   Internet News0Beware: Rogue iPhone Apps that Steal Dataiphone security, iphone security risks, iphone data stolenThere is no question that the iPhone was an anomaly that quickly spawned a revolution in the realm of mobile technology; a deviation from the norm that was so engaging, it inspired everyone in the industry to rethink the role, design, and potential of a cellular phone. Beware: Rogue iPhone Apps that Steal Data There's no question that the iPhone was an anomaly that quickly spawned a revolution in the realm of mobile technology; a deviation from the norm that was so engaging, it inspired everyone in the industry to rethink the role, design, and potential of a cellular phone. However, the popularity that has ensued has put Apple in a position in which they are not accustomed. The iPhone has become popular enough that it has transcended the usual "high-end niche" status of most Apple products, and its market share has made it more of a target for cybercrime than anything it has released before. <a rel="nofollow" href="http://news.cnet.com/8301-27080_3-10446402-245.html?tag=newsEditorsPicksArea.0" target="_blank">As CNET reports</a>, there have been a numerous and growing number of instances in which iPhone apps are stealing information for the users who download them. Apple, still perhaps too lax in the domain of malware security because it isn't used to its products being targeted, has done little more than remove malicious apps from its store on an "as-needed" basis. Unfortunately, by the time these apps have been discovered as harmful, the damage has already been done to those who have downloaded the software. It is suggested that iPhone user's regularly purge cached data as a basic precaution, but the best defense is simply to make sure that all the apps you download are popular, trusted apps. With so many redundant functions in the app store, it shouldn't be too difficult to find a big time version of almost everything you need. Best, Michael Holley Switchfast Technologies <a href="/" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Mobile Enterprise,SecurityDream Talk Recorderiphone8552@yahoo.comhttp://itunes.apple.com/app/dream-talk-recorder/id445472628Do you talk in your dreams? Download free Dream Talk Recorder iPhone app now and find out http://bit.ly/nVTJ3Z0Breaking Through the Condescending IT Imageabout information technology, it company, it firm The industry of IT is fluctuating with the birth of new technology and the need for simpler service. The consumer has taken advantage of software options and upgraded hardwareBreaking Through the Condescending IT Image Ask any well-established businessman about his long road to success and I'll bet he has a few IT horror stories under his belt. The industry of IT is fluctuating with the birth of new technology and the need for simpler service. The consumer has taken advantage of software options and upgraded hardware, while businesses are forced to remain in idle.  In an article written by Thomas Wailgum on CIO.com, a video portrays the public's lack of terminology when it comes to IT services. Phrases like "data warehouse," "OLAP or ETL tools," and "business intelligence tools" go right over every interviewee's head. With this said, we are at a merging time period: the duties of IT personnel is converging with consumer interests.  Technology is driving not only consumer enthusiasm but basic technology knowledge. Although the common business individual feels no pressure to learn the nuts and bolts of the industry (similar to the average consumer not knowing exactly how a car works besides key in, gas pedal, and steer), consumer technologies have began to teach and infiltrate the business workplace. There are no questions of technology experience - the common person interacts with a form of basic or advanced software and hardware on a daily basis.  It is our job, as an IT company, to provide service on a business-professional level while also understanding and respecting the knowledge that businesses possess. Not only does Switchfast pride itself on IT expertise, but also the amount of effort we commit to effectively communicating with our clients on a level with which they are comfortable. We believe that effective communication is essential to fostering a positive business relationship. Enterprise IT will always provide businesses with professional support but in times of emerging technologies and changing business structures, you'll need a company that listens and communicates in a way that respects your experience and knowledge -- a partner in business. Hit the link for the <a rel="nofollow" href="http://advice.cio.com/thomas_wailgum/enterprise_its_top_enemy_its_own_arrogance" target="_blank">CIO.com's analysis of the enterprise tech landscape</a>.   Until Next Time - Matthew Hymel   <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support"></a> Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0Would It Benefit Your CIO to Blog?CIO, chief information technology officer, chief information officer Knowledge within any given industry is plentiful, and of all people within a company who would know more about the operations than the CIO? Would It Benefit Your CIO to Blog? The amount of knowledge within any given industry is plentiful, and of all people within a company who would know more about the operations than the CIO? The accumulation of specific experience makes one person quite valuable, not only to their own company but to the advances of one's industry. There are plenty of reasons for any given consumer to blog - personal, therapeutic, recreational - but when it comes to a business structure, would it be smart to have your CIO monitor and publish their own blog? On the one hand, your CIO is very busy, constantly updating, reviewing, and presenting your company with valuable information. In many instances, a CIO wouldn't have the time or ability to blog. With that said, a CIO with a strong passion for written communication and a willing audience should not be afraid to give blogging a shot. A blog can be very time-consuming, detail-oriented, and content-craving, but each can be personalized based on your allotted company and personal time. In an advice article posted on CIO.com, the author recommends these three guidelines:                 1.  Feel confident in writing and update weekly                 2.  It needs to help the organization - but not at the risk of personal embarrassment                 3.  Market your blog through facebook, tweets, or any other means Hit the link for the <a href="http://advice.cio.com/forrester_research/do_cios_blog_and_should_they?page=0%2C0" target="_blank">full article</a> and examples of CIOs who have blogs setup.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips,IT News0Microsoft Azure Platform Opens to PublicMicrosoft Azure, Azure Platform, Azure Microsoft officials are stating that plenty of services and apps can be found running on Azure. As 2010 progresses, Microsoft will unveil more of the on-premises private cloud complements that are planned for Azure. Microsoft Azure Platform Opens to Public The cloud-computing arena just got more crowded with Microsoft officially charging customers for developing and running apps in its three-years-in-the-works Azure cloud. Starting today, February 1st, developers and customers can utilize the Windows Azure operating system and use the SQL Azure hosted database. With beta tests already a year in, is Azure ready for the customer market? Microsoft officials are stating that plenty of services and apps can be found running on Azure. As 2010 progresses, Microsoft will unveil more of the on-premises 'private cloud' complements that are planned for Azure. Directions on Microsoft analyst Rob Sanfilippo states that Azure remains "a fledgling platform, and will take large deployments and time to prove its scalability, stability, and security." Previous Azure customers have been using Azure for 'cloudbursting,' providing overflow capacity to supplement what customers currently use on-premise.  Will the Azure cloud be something for your company to consider? Does it fit within your IT structure? Once developers and customers rev up app building and using, we'll see if Microsoft has provided the correct operating environment for both. Hit the link for the <a href="http://blogs.zdnet.com/microsoft/?p=5085" target="_blank">full article</a>.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Support">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> IT News,Small Business IT0Beware: Latest Search Malware Threat – Apple iPadipad malware, apple ipad threat, ipad cyber criminalsThe iPad was been all over the news lately, but for curious consumers, with great publicity can come great danger.Beware: Latest Search Malware Threat – ‘Apple iPad’ The iPad was been all over the news lately, but for curious consumers, with great publicity can come great danger. Part of the recent influx of cybercrime is consumer malware delivered through fake websites that are created to trick users into thinking they are sources of news for trending search topics. These sites are search optimized using "black hat SEO tactics" that get sites onto search engine results quickly. As a result of the use of illegal optimization strategies, these sites are generally banned from the search engines in a matter of days, but for a malware distributor taking advantage of a hot topic, a few days is plenty of time to do significant damage. Predictably, there have been numerous reports of system infections resulting from links related to the Apple iPad over the past week or so, so you should take extra caution when searching for news. Your best bet is to stick to the big news sources you know you can trust - sites like <a rel="nofollow" href="http://news.cnet.com/8301-19518_3-10443931-238.html?tag=newsFeaturedBlogArea.0" target="_blank">CNET</a>, <a rel="nofollow" href="http://www.engadget.com/" target="_blank">Engadget</a>, <a rel="nofollow" href="http://www.techcrunch.com/" target="_blank">Techcrunch</a>, or us, of course - as their coverage is as good as any and you won't run the risk of inadvertently downloading a nasty virus. We'll edit this entry to include specific links to avoid if we get reports of any. Best, Michael Holley Switchfast Technologies <a href="/" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Internet News0Google Sets Sights on Enterprise Version of Nexus OneNexus Enterprise, Google Services, Google Mobile Device With all the excitement of Apple, it's Google that has publicly opened its presence in the enterprise market. According to Google's VP of Engineering, Andy RubinGoogle Sets Sights on Enterprise Version of Nexus One With all the excitement of Apple, it's Google that has publicly opened its presence in the enterprise market. According to Google's VP of Engineering, Andy Rubin, in an <a rel="nofollow" href="http://news.nexus-one.co.uk/post/326535765/46-11-an-interview-with-andy-rubin-googles-vp-of" target="_blank">interview</a> with the Wall Street Journal, "there'll be an enterprise version, a mass market version, you know, whatever." The interviewer even calls out the comment and Rubin responds by saying "there will be different segments [of the Nexus phones]" that can be found in the online store. The article further elaborates on the Nexus Enterprise details. A source from T-Mobile has apparently verified its existence and also notes the possibility of a slide out keyboard. It appears as though the Nexus One is just Google's foot in the door when it comes to mobile strategy. Rubin points out that ultimately they want a product that puts Google services at consumer's fingertips. With this said, how would your company use Google services to better their business? Or does Google already flood the walls of the break room? Either way, as consumers immerse themselves into Google services, their dependency may have an effect on the preference in the workplace. Hit the <a rel="nofollow" href="http://news.nexus-one.co.uk/post/337513665/nexus-enterprise-set-to-be-the-next-iteration-in" target="_blank">link</a> for the article.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="/" title="Chicago IT Consulting">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> IT News,Mobile Enterprise0To Enterprise or Not - Tech Analysts Split on iPadApple iPad, Apple iPad Details, ipad technologyAs we speak, the hype and excitement of the iPad is slowly diminishing as the public discusses openly their criticism or praise.To Enterprise or Not - Tech Analysts Split on iPad As we speak, the hype and excitement of the iPad is slowly diminishing as the public discusses openly their criticism or praise. It's no surprise that Apple has utilized social discussion, careful leaked details, and a beautiful product to pay for all the advertising and PR it needs. In the technology industry, there are many opinions forming. Just like the consumer arena, analysts are split on whether the iPad can be an attractive tool for business.  Ted Schadler, an analyst at Forrester Research, <a rel="nofollow" href="http://blogs.zdnet.com/forrester/?p=364" target="_blank">has stated</a>, "... this is an attractive business tool. Laptops will be left at home."  He goes on to say that Microsoft will soon build software custom for the Office format. Stressing the ability of messaging and collaboration, Shadler believes "high-net-worth mobile pros" will flock to this product. Others aren't as confident, noting that the iPad product fails to carry important office productivity tools and lasts a mere 10 hours when Wi-Fi is not running.  Phillip Redman at Gartner Inc. questions Apple's product placement, saying "it befuddles us that Apple seeks to kill the netbook segment." With Apple making such a big move, what will Microsoft respond with? Mary-Jo Foley, a blogger over at ZDnet.com for "All Things Microsoft," <a rel="nofollow" href="http://blogs.zdnet.com/microsoft/?p=5073&tag=wrapper;col1" target="_blank">believes</a> that Windows 7 is the response to the iPad. "Some of Microsoft critics think Windows 7, as it currently exists, isn't enough of a response... that what matters more is the fact that Windows 7 isn't optimized for slate-like devices."  Foley postures that the next UI will be aimed at a more natural user experience. Hit the <a rel="nofollow" href="http://www.cio.com/article/527128/IPad_for_the_Enterprise_Maybe?source=rss_news" target="_blank">link</a> for the full article and further commentary.   Until next time - Matthew Hymel   Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> IT News,Mobile Enterprise0The iPad - How Will it Affect IT?apple ipad, ipad, apple new ipad, apple technology ipadApple iPad is arguably a new era of technology. With the idea of handheld internet devices and laptops taking over our lives, Apple has proposed their new device as not only a cross between the two but better -- better hardware, better access, better everything. The iPad - How Will 'it' Affect IT? The big Apple presentation gave us a new product, the iPad, and arguably a new era of technology. With the idea of handheld internet devices and laptops taking over our lives, Apple has proposed their new device as not only a cross between the two but better -- better hardware, better access, better everything. This is how they have positioned their product, but how will product shape the IT world? These are some announcements from the show - let's talk a look: Apple has entered the microprocessor industry by creating their custom Apple A4 processor for the iPad. What does this mean? For the moment, it's trivial. The fact that Apple has stepped into the business is the only news, as the Snapdragon processor is also at 1 GHz for smartphones and netbooks. Apple tablet open to the iBooks store. Digital content takeover continues, but this time Apple is attempting to revive an otherwise dying industry. Print was losing its grip over the technology-savvy consumer, and it seemed destined to be obsolete completely. As we've seen with the introduction of eBook readers like the Kindle, consumers (and businesses) need a way to access mass media content. The only new step here is that Apple has the business relationships established and a beautiful interface to boot. Apple tablet positioned as a "new product category." To say the 'ebook reader' or a 'tablet' computer was born today would be a lie. The fact that Apple has entered the tablet market is big news, but from a consumer or business mindset, what will this piece of hardware do for my personal use or the development and growth of my business? How can information be consumed in an altered way compared to their current products, iPhones and Macbooks? For that matter, is Apple even considering the possibilities of enterprise use?  With every new Apple product there is an anticipation, unveiling, and massive reaction. As the dust settles the biggest question, from an IT perspective, is: Will the new tablet technology affect the other information resources like desktops, laptops, and netbooks, or will it strike a new chord in terms of content retrieval and interaction? For more information, hit the links below: <a rel="nofollow" href="http://gizmodo.com/" target="_blank">Gizmodo.com</a> <a rel="nofollow" href="http://www.engadget.com/" target="_blank">Engadget.com</a> Until next time - Matt Hymel Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> IT News,Mobile Enterprise0Windows Mobile 7 Demo to Appear Next MonthWindows mobile 7 demo, windows mobile, Mobile World Congress 2010Numerous sources are now claiming that Microsoft's long overdue version of its mobile operating system will be ready to demonstrate at next month's Mobile World Congress 2010 event in Barcelona.Windows Mobile 7 Demo to Appear Next Month Numerous sources are now claiming that Microsoft's long overdue version of its mobile operating system will be ready to demonstrate at next month's Mobile World Congress 2010 event in Barcelona. Microsoft's focus on its more traditional products in recent years has diverted its resources from their mobile venture, and there's no doubt that it has cost them significant market share. There's no question that the mobile market is evolving at a dizzying rate, and it just takes a short stint of complacency doesn't take long to for a competitor to find itself left in the dust. Research In Motion (Blackberry), Google (Android), and Apple have been innovating like crazy, and many consumers have been long-awaiting Microsoft's next move. After a small tide-over with the release of Windows Mobile 6.5 late last year, it appears that we will soon get some insight into exactly what that "next move" is. <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-10441665-56.html?tag=newsLeadStoriesArea.1" target="_blank">CNET reports</a> that Microsoft plans to have their code finalized within the next six months so that they'll be ready to ship on array of new phones by the end of 2010. Among the expected lineup of new business devices, a Microsoft-branded consumer phone line is rumored to be in the works. This could end up being the actual version of the "Zune Phone" that has been talked about for some time. We'll keep you updated as more news becomes available. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Mobile Enterprise,Software0Why Your Social Media Image Matters – Especially for SEO/SEMsocial media marketing, social media seo, search engine marketingWhether you're an adult searching for the local fresh-produce store or a business combing the internet for the latest technology news, search engines have benefited from a plethora of information.Why Your Social Media Image Matters – Especially for SEO/SEM Whether you're an adult searching for the local fresh-produce store or a business combing the internet for the <a rel="nofollow" href="/switchfast-blog/2010/1/26/it-spending-to-increase-in-2010.aspx" target="_blank">latest technology news</a>, search engines have benefited from a plethora of information. With this jumble of facts and research, search engines like Google establish a page rank algorithm that is designed to produce an ideal result for your search terms. But what if you're not everyone? An <a rel="nofollow" href="http://adage.com/digitalnext/post?article_id=141737" target="_blank">article</a> on <a rel="nofollow" href="http://www.adage.com" target="_blank">AdAge.com</a> written by Eric Swayne details the idea of 'friend sourcing' - a form of crowd sourcing that allows search engines to consider the advice you trust most, that which comes from people you trust. No matter how advanced marketing gets, the epic foundation that is 'word of mouth' will always carry immense influences in consumer and business decision making. The author gives three fundamental shifts that marketers should be aware of: <ul> <li>What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description.</li> <li>The more friends in my social circle (aka my "social graph") talk about your brand, the more likely I am to see your brand, click on your brand's listing and become another voice talking about your brand.</li> <li>Many brands have recognized that their impact in social media is both powerful and tangible, but now that impact will easily spill over into other channels. "Social" isn't just a silo in your channel mix anymore, and the lines will be increasingly blurred with mass media, CRM, SEO/SEM or other channels.</li> </ul> Hit the <a rel="nofollow" href="http://adage.com/digitalnext/post?article_id=141737" target="_blank">link</a> to read the full article.     Until next time - Matthew Hymel   Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Social Media Marketing,Small Business Marketing,Small Business SEOmarkclaysonmcc@doctors.net.ukhttp://www.markclayson.com Your post seems very sensible. I look forward to hearing another one.markclaysonmcc@doctors.net.ukhttp://www.markclayson.com Your post seems very sensible. I look forward to hearing another one.construction newsusdevelopersjournal.seo@gmail.comhttp://www.usdevelopersjournal.com/Wow this is really amazing information for seo. this information is really useful for #1 in your blog and keyword. i liked.............0IT Spending to Increase in 2010IT Spending to Increase in 2010IT Spending to Increase in 2010 According to several research firms, such as <a rel="nofollow" href="http://www.purchasing.com/article/443962-Forrester_Global_IT_spending_to_increase_8_this_year.php" target="_blank">Forrester</a> and <a rel="nofollow" href="http://news.cnet.com/8301-1001_3-10441216-92.html?tag=mncol" target="_blank">CompTIA</a>, IT spending is expected to rebound over the course of 2010. Although exact figures vary from source to source, most estimates predict U.S. spending to rise about 6%, and global spending to rise about 8%. The increases won't likely get us to pre-recession levels, but they will put us well on our way. Despite all the positive news, Microsoft chairman Bill Gates warns that we are still far from getting out of the economic "hole." "Although the acute financial crisis is over, the economy is still weak, and the world will spend a lot of years undoing the damage, which includes lingering unemployment and huge government deficits and debts at record levels," said Gates. You can read a more in-depth analysis of Gates' comments <a rel="nofollow" href="http://www.informationweek.com/news/windows/microsoft_news/showArticle.jhtml?articleID=222400437&cid=nl_IW_daily_2010-01-26_h" target="_blank">here</a>. Despite Gates' macroeconomic warnings, it's becoming clear that the worst seems to be over. As companies begin investing in technology again, the economic cycle is strengthened. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Small Business IT,IT News0Microsoft Investigates Internet Explorer Flaw - AgainMicrosoft Investigates Internet Explorer Flaw - AgainMicrosoft Investigates Internet Explorer Flaw - Again Shortly after patching up a security issue in IE that allowed Chinese hackers to gain data on employees, specifically human rights activists, a new set of flaws has emerged that could be just as serious as the previous ones. Discovered by <a href="http://www.coresecurity.com/">Core Security Technologies</a>, a Boston-based security company, the security threat allows hackers to exploit and remotely access data from a personal computer. A consultant <a href="http://www.reuters.com/article/idUSTRE60L5O820100122">explains</a> that none of the vulnerabilities are serious enough to compromise a personal machine on their own but the combination of exploits can result in an all-access pass to hackers for hundreds of millions of PCs. According to <a href="http://arstechnica.com/microsoft/news/2010/01/one-day-after-latest-fix-microsoft-investigates-new-ie-flaw.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss"> Ars Technica</a>, "Microsoft is investigating a responsibly disclosed vulnerability in Internet Explorer.  We're currently unaware of any attacks trying to use the vulnerability or of customer impact, and believe customers are at reduced risk due to responsible disclosure." Once Microsoft goes to work - again - to fix this problem, a security update on Patch Tuesday should come, or even an out-of-cycle update like a previous response to an IE flaw.  Of course, if you haven't heard already, Microsoft is advising their users to upgrade to IE 8, where they can enable Automatic Updates as well as avoid the fate of previous generations of IE.  On February 2nd, Core will demonstrate the IE vulnerabilities at the <a href="http://www.blackhat.com/">Black Hat</a> security conference in Washington. For more information, hit the links in the article.   Until Next Time - Matthew Hymel   Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0Will 2010 Bring "Hybrid Clouds" ?Will 2010 Bring "Hybrid Clouds" ?Will 2010 Bring "Hybrid Clouds" ? With the battle between on-premise and off-premise infrastructures raging on, many companies have chosen a side and dug in. However, as cloud computing becomes the more popular trend, traditional private resources may have to give in to some sort of off-premise framework. Given the trend toward cloud computing, the birth of "hybrid clouds" may take over the infrastructure sky, so to say.   Corporations have considered this move for reasons ranging from financial to flexibility to control or data security.  Although many view the cloud as a good opportunity for a range of management, "corporations have longstanding cultural biases toward keeping core IT assets in-house that are unlikely to change anytime soon," according to Gary Orenstein. In an article from Gigaom.com, Orenstein analyzes different companies who have provided options regarding the balance of physical on-premise and cloud servers.  Each company should evaluate their own needs, and the hybrid cloud may not be prudent for certain ventures. But from solutions like VMware or Azure, both mentioned in the article, there are several ways that open-source selections can save money or even increase flexibility. Certainly, cloud technology is just cracking the surface with companies and corporations. It's not a bad idea to hop aboard while the trend is hot. Hit <a href=" http://bit.ly/6Mv4Rh">this link</a> for the full article.   Until next time - Matthew Hymel Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business IT,IT News0FireFox 3.6 RC2 Released Sundaymozilla firefox, firefox 3.6, firefox 3.6 rc2 Mozilla has made available the second releases candidate for FireFox 3.6. The latest version is a security and stability upgrade and is currently available here.FireFox 3.6 RC2 Released Sunday Mozilla has made available the second releases candidate for FireFox 3.6. The latest version is a security and stability upgrade and is currently available here. This is NOT a necessary upgrade if you're using 3.5.7, but if you were waiting to test the new 3.6, this RC should be a good, safe version to try. Notable features: <ul> <li>Significantly improved stability features</li> <li>Improved Javascript performance, among other speed upgrades</li> <li>"Personas," a new feature that allows you to customize the browser's appearance</li> </ul> According to CNET's Stephen Shankland, there are over 1 million users currently testing FireFox 3.6. You can read Mozilla's announcement <a rel="nofollow" href="https://developer.mozilla.org/devnews/index.php/2010/01/17/firefox-3-6-release-candidate-updated/" target="_blank">here</a>. You can download FireFox 3.6 <a rel="nofollow" href="http://www.mozilla.com/en-US/firefox/all-beta.html" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Software0Microsoft Announces IE Security Hole Believed to be Involved in Google AttacksIE Security Risk, Gmail Attack, Microsoft IE Security Microsoft announced the existence of a new vulnerability in IE that could let to remote code execution. The hole was discovered during the investigation of the alleged Chinese attacks on Google and many other tech companies that has been all over the news the past few days.Microsoft Announces IE Security Hole Believed to be Involved in Google Attacks Microsoft sent out a bulletin yesterday announcing the existence of a new vulnerability in IE that could let to remote code execution. The hole was discovered during the investigation of the alleged Chinese attacks on Google and many other tech companies that has been <a rel="nofollow" href="http://www.theregister.co.uk/2010/01/14/google_china_attack_analysis/" target="_blank">all over the news</a> the past few days. Microsoft says that "Internet Explorer 6 Service Pack 1 on Microsoft Windows 2000 Service Pack 4, and Internet Explorer 6, Internet Explorer 7 and Internet Explorer 8 on supported editions of Windows XP, Windows Server 2003, Windows Vista, Windows Server 2008, Windows 7, and Windows Server 2008 R2 are affected." Microsoft is working on a fix for this issue, but acknowledged that it may not be released until next month. Fortunately, in order for someone to compromise your system with this hole, you must be tricked into clicking a link to download malicious javascript. So if your antivirus is updated and you take normal precautions about which links to click, you should be fine. The attack that compromised Google et al's systems is said to have been extremely sophisticated to the point that an attack of such quality had never been made on a corporate level. Read Microsoft's security advisory <a rel="nofollow" href="http://www.microsoft.com/technet/security/advisory/979352.mspx" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security0Keep an Eye Out for Microsoft Windows Patch (1/12)microsoft patch, Microsoft patch update, Microsoft updateMicrosoft released a Security Bulletin Advance Notification pertaining to an update coming this Tuesday, January 12, 2010.Keep an Eye Out for Microsoft Windows Patch this Tuesday Microsoft released a Security Bulletin Advance Notification pertaining to an update coming this Tuesday, January 12, 2010. The update will patch a critical security hole in Windows XP/Vista/7 and Windows Server 2000/2003/2008 that could result in a hacker taking remote control of your system. The patch is rated "critical" for Windows Server 2000, but "low" for the other affected operating systems. You should receive a prompt when the patch is available, but if you don't, make sure you go to Microsoft's site to download it manually. You can sign up to receive monthly email alerts on security notifications <a rel="nofollow" href="http://www.microsoft.com/technet/security/bulletin/notify.mspx" target="_blank">here on Microsoft's site.</a> A Windows Live account is required. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security0Microsoft Announces Pricing for Office 2010Microsoft office 2010, Office Professional, office 2010CNET reports that Microsoft has set pricing for individual versions of Office 2010, due to be released later this year. There will be a download and boxed version. Microsoft Announces Pricing for Office 2010 <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-10424983-56.html?tag=newsEditorsPicksArea.0" target="_blank">CNET reports</a> that Microsoft has set pricing for individual versions of Office 2010, due to be released later this year. Each version will be available in a boxed version that can be installed on up to two computers, and a downloadable version that can only be used for one computer. Keep in mind that pricing for volume licenses will be different. Prices and versions below: <ul> <li>Office Professional - Boxed: $499; Download: $349</li> <li>Office Professional (Academic) - Download: $99</li> <li>Office Home and Student - Boxed: $149; Download $119</li> <li>Office Home and Business - Boxed: $279; Download: $199</li> </ul> Notes: Office Home and Student will be available in a family pack that allows up to three installations. The academic version of Office Professional will be available only at campus bookstores and special retailers. Office Home and Student does not include Outlook. All versions include the new Office Web Apps. If you're interested, you can download the <a rel="nofollow" href="http://www.microsoft.com/office/2010/en/download-office-professional-plus/default.aspx" target="_blank">Office 2010 public beta here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Software0McAfee says Adobe Will be a Bigger Hacker Target than MSMcAfee says Adobe Will be a Bigger Hacker Target than MSMcAfee says Adobe Will be a Bigger Hacker Target than Microsoft in 2010 As the internet becomes even more interactive, Adobe's Flash and Reader applets will become even more omnipresent, causing them to surpass Microsoft Office applications as the most oft-targeted bits of software by cybercriminals, according to McAfee. This prediction is the result of the well-accepted theory that being on top puts a target on your back for cybercriminals, not because anyone wants to take you down, but because they want access to your market share. Microsoft has dealt with this curse for over a decade, and their ability to compete has undoubtedly been hampered, both by a constant need to focus resources on security rather than R&D, and a probably undeserved bad reputation for being virus-prone. Adobe finds itself in a much different realm than Microsoft, however, facing no fierce competition (to the products in question) since it acquired its main rival, Macromedia, in 2005. Flash has become such a standard even among the tech giants like Microsoft and Google, Adobe has been able to avoid new competition simply by protecting what it already has. Going forward, Adobe will need to look at improving security as a sunken cost, but one that is required to deter the world's network of developers. The problems for Adobe will come when someone else comes to market with a significant innovation, if Adobe's need to constantly watch its back for hackers inhibits its ability to keep up with the trends. As a user, especially on a business network housing sensitive information, this underlines the importance to be increasingly cautious when websites want to install drivers or applets to power media content. You should only download such files from highly trusted sources and only when absolutely necessary to use a web page. A little caution goes a long way, but if you think your system may have been compromised, contact your administrator as soon as possible. If you're interested, you can download the <a rel="nofollow" href="http://blog.seattlepi.com/microsoft/library/20091229mcafee.pdf" target="_blank">full McAfee report here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,security0Nexus One ‘Google Phone’ Expected at January 5th EventNexus One ‘Google Phone’ Expected at January 5th EventNexus One ‘Google Phone’ Expected at January 5th Android Event Despite <a rel="nofollow" href="http://news.cnet.com/8301-30684_3-10387677-265.html?tag=mncol;txt" target="_blank">Google's persistent denial</a> of its development over the past few months, the long-rumored "Google Phone, alleged called the Nexus One, has been unofficially confirmed to exist and to be released very soon. Google has just announced an Android-related press conference on January 5th, and everyone is expecting them to announce the Nexus One and explain its business model. <a rel="nofollow" href="http://www.techcrunch.com/2009/12/12/nexus-one-google-phone-picture/" target="_blank">TechCrunch</a> and <a rel="nofollow" href="http://www.engadget.com/2009/12/13/google-phone-makes-first-twitter-appearance/" target="_blank">Engadget</a> have had pictures since mid-December, as Google apparently gave out a bunch of prototypes to its employees. Just this week, T-Mobile announced that it will "officially support" the device, though at this point it's still unclear exactly what that means. It has been speculated that Google will sell the Nexus One directly to consumers as an unlocked device (not specifically tied to any service carrier, but also not subsidized by a service carrier), instantly turning the mobile phone world upside down. It's also been speculated that T-Mobile will be an exclusive carrier of the device, as they have been for numerous Android-based devices previously. It's also possible that the Nexus One is simply the next Android developer phone, though this scenario seems less likely as more buzz is generated as the January 5th date gets closer. <a rel="nofollow" href="http://www.engadget.com/2009/12/23/exclusive-nexus-one-full-specs-detailed-invite-only-retail-sal/" target="_blank">Engadget</a> claims to have the official specs for the Nexus One, which are impressive indeed: <ul> <li>Android 2.1</li> <li>1GHz processor</li> <li>11.5mm thick</li> <li>512MB RAM, 512MB ROM, 4GB microSD in-box expandable to 32GB</li> <li>5 megapixel camera with mechanical AF and LED flash</li> <li>HSPA 900 / 1700 / 2100, 7.2Mbps down and 2Mbps up -- in other words, yes to T-Mobile 3G and no to AT&T 3G, though you'll still be fine on EDGE</li> <li>3.7-inch WVGA AMOLED display</li> </ul> The pictures depict the Nexus One as a touch screen device with no physical keyboard, similar to the HTC Hero, but with a larger display. If Google were to successfully sell their phone unlocked, the implications for the industry would be drastic, as it would provide an option for fans of high-end smartphones (like the iPhone and Droid) to purchase a fully supported (not jailbroken) device without being tied to specific provider and without signing a contract of any kind. Given all the bad press lately about AT&T's data service and Verizon's strict and pricey contract terms, this could really be a game-changer on the mobile market, forcing service carriers to compete fiercely on terms and level of service alone. Regardless, the Nexus One is bound to be a popular phone that again shows Google's ability to shake up entire industries by changing the rules in favor of the customer. We'll keep you updated as we learn more. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Hardware,Mobile Enterprise0Internet Usage Still Somehow Continues to ClimbInternet Usage Still Somehow Continues to ClimbEntrepreneurs: Internet Usage Still Somehow Continues to Climb A recent Harris Poll of 2,000+ adult respondents via telephone reports that internet usage for adults is up to a record 13 hours per week on average. Total internet penetration rates are hovering at around 80%. What does this mean for small business? It means that you are putting your business at a severe competitive disadvantage if you don't have a solid online sales/marketing strategy. If you don't believe me, here are some more highlights from the poll: <ul> <li>As defined in the poll questions, all of the usage statistics do NOT even include email.</li> <li>50% of all of those online used the internet to buy something within the last month.</li> <li>The number of adults online at home has increased ten percent in the last three years.</li> <li>Business to business marketers: the age groups that spend the most time online are 30-39 (18 hours/week) and 40-49 (17 hours/week), representing the vast majority of top level decision makers at businesses. Further, those age groups were also the ones with the highest rates of having bought something online in the last month (62% and 56%, respectively).</li> <li>Estimated number of adults online is 184 million, based on 2008 census data.</li> </ul> The significant leap in time spent online over the past two years can likely be attributed to the increasing number of things that people are doing online. With free ad-driven services like search and multimedia becoming more popular than ever, the opportunity to integrate your organization's message into important facets of your audience's online experience is greater than ever before. Furthermore, the interactive nature of the internet coupled with the fact thrat internet use is a completely user-driven experience means that your customers are more likely to see your message when they're actively engaged and ready to consider a purchase. Thanks to the explosive growth of the smartphone market, this trend of increased time spent online is likely to continue for years to come. Is your business positioned to take advantage? More numbers and evaluation can be found <a rel="nofollow" href="http://hothardware.com/News/Internet-Use-On-The-Up-And-UpIs-Anyone-Surprised/" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business Tips,Small Business Marketing0Mozilla Releases Important Security Update for FirefoxMozilla Firefox Updates, Firefox Updates, Mozilla Firefox 3.5.6Mozilla has released Firefox version 3.5.6, which includes 62 fixes, three of which are critical security updates.Mozilla Releases Important Security Update for Firefox Mozilla has released Firefox version 3.5.6, which includes 62 fixes, three of which are critical security updates. Firefox is set to automatically download updates and prompt you to install them, but I know that some colleagues of mine have reported instances of the auto-update failing, probably due to system security settings. If you're a Firefox user and you aren't prompted to update your browser today, go to the Help menu and click "Check for Updates" to download the latest version manually. In addition to the security updates, Mozilla has provided patches to common functional problems, such as with Firefox's full screen mode. For the full list of patches in the 3.5.6 update, <a rel="nfollow" href="https://bugzilla.mozilla.org/buglist.cgi?quicksearch=ALL%20status1.9.1:.6-fixed" target="_blank">click here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Internet News0Last-Minute Holiday Gift DealsHoliday Gifts, Christmas Gifts, Holiday Gift Deals It seems like holiday shopping gets more stressful every year. Who has time to keep up with all of the latest gadgets? Moreover, who has time to find the best prices on those gadgets?Last-Minute Holiday Gift Deals Here's round 2 of our holiday deal offerings, just in case you still have some shopping to do. As our time gets more stretched and prices get more inflated, it seems like holiday shopping gets more stressful every year. Who has time to keep up with all of the latest gadgets? Moreover, who has time to find the best prices on those gadgets? As an IT company, our relationships with wholesale vendors and general experience in purchasing puts us in a unique position to easily find (and, in some cases, be exclusively able to provide) the best deals on technology-related products. As a way to make things a little easier on our clients this holiday season, we'd like to help you by finding good prices on some of the hotter gift items this season so you don't have to worry about it. Below are some good deals we've come across recently. If you're interested in purchasing or learning more about the items we've listed (or any other item), feel free to contact us at <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a> or 773.241.3007. Keep in mind that most of these offers will be limited time or limited stock, so if you see something you like, act soon! (Prices do NOT include tax or shipping) MSI A5000-040US Notebook (Windows 7 Premium, 15.6" Display, Intel Celeron Dual Core 1.9GHz, 3GB DDR2 SDRAM, 250GB Hard Disk) - $474.59 <img src="/media/58939/msi.jpg" width="307" height="250" alt="MSILaptop"/> ------------------------------------------------------------------------------- Acer X193WBD 19" LCD Monitor (HDCP Support, 2000:1 ACM) - $135.59 <img src="/media/57803/290930_sk_lg.jpg" width="250" height="250" alt="AcerMon"/> ------------------------------------------------------------------------------- Dell Inspiron 17 Notebook (Windows 7 Premium, 17.3" Display, Intel Core 2 Duo 2.13GHz, 4GD DDR2 SDRAM, 500GB Hard Disk) - $823.77 <img src="/media/58951/laptop-inspiron-17-design4.jpg" width="321" height="250" alt="DellIns"/> ------------------------------------------------------------------------------- Acer Aspire One Netbook (Windows 7 Starter, 10.1" Display, Intel Atom 1.6GHz, 1GB DDR2 SDRAM, 160GB Hard Disk, 3-Call Battery, Acer Crystal Eye Webcam) - $372.89 <img src="/media/58957/netbook.jpg" width="267" height="250" alt="Netbook"/> ------------------------------------------------------------------------------- Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Software,Chicago Small Business0koobface, koobface.gk, christmas worm, koobface.gk christmas wormAccording to Panda Labs, the latest variant, Koobface.GK, is currently ruining computers via Facebook walls around the country. Koobface.GK is especially troublesome, compared to other malware, because it instantly breaks your computer.Beware: Koobface.GK “Christmas Worm” Many of you may be familiar with the legendary social media bug Koobface, which garnered plenty of press during its initial rampage through social media. Well, it's back, in a brand new holiday-themed edition. According to Panda Labs, the latest variant, Koobface.GK, is currently ruining computers via Facebook walls around the country. Koobface.GK is especially troublesome, compared to other malware, because it instantly breaks your computer. Here's how it works: Someone will post a link on your Facebook wall. That link brings you to a fake video player offering a Christmas greeting. If you click on the "player," your computer will download the worm. If the worm is downloaded successfully, it will produce a CAPTCHA image and threaten to reboot your computer if you don't solve it within three minutes. If you solve the CAPTCHA, Koobface.GK uses the information to create new domains to spread more quickly. If you don't solve it, your computer will not restart, but will instead be "rendered inoperable." The problem, of course, is that the worm presents a new CAPTCHA each time the previous one is solved, so the more you solve, you more you spread the virus while delaying the inevitable. Below are two screenshots. The first is the "video player" to avoid clicking at all costs. The second is an image of Koobface.GK's CAPTCHA screen on Windows XP. You can read <a rel="nofollow" href="http://www.pandasecurity.com/usa/homeusers/media/press-releases/viewnews?noticia=9978" target="_blank">Panda Labs' original posting here</a>. <img src="/media/58620/santa-koobface2.jpg" width="500" height="286" alt="Koobface.GK1"/> ----------------------------------------------------------------------------------------------------- <img src="/media/58626/koobface.gk.jpg" width="413" height="316" alt="Koobface.GK2"/> If you see a link to a video Christmas greeting, be safe and just don't click it at all. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> security0microsoft bitlocker, microsoft bitlocker encryption, Fraunhofer SITEver since German security company, Fraunhofer SIT, published a paper outlining a vulnerability in Microsoft's BitLocker encryption application Microsoft has received intense pressure from the blog community to commentMicrosoft Claims BitLocker Security Hole is Only Dangerous in “Highly Unlikely Situations” Ever since German security company, Fraunhofer SIT, published a paper outlining a vulnerability in Microsoft's BitLocker encryption application, Microsoft has received intense pressure from the blog community to comment. On Monday, the public got its comments via the official Windows Security Blog. Microsoft's Paul Cooke downplayed the "vulnerability" significantly, stating that the claim is not even really a flaw in BitLocker, but a way to circumvent the OS's security altogether. Furthermore, users would only be at risk in situations that are highly unlikely to occur in the real world, since a hacker would have to gain physical access to a user's computer on two separate occasions in order to exploit the system. Essentially, Cooke is claiming that the exploit is both highly unlikely to occur, and that if it did, it's taking advantage of something that BitLocker was never designed to protect in the first place. That being said, Cooke does acknowledge that the German discovery is a legitimate concern, if on a small scale, and represents another reason why despite the security advances Microsoft has made, everyone still needs to take security precautions on their own, both through educated caution and third-party software. "Even with the great enhancements made in Windows 7 such as BitLocker To Go, it still remains that BitLocker alone is not a complete security solution. IT professionals as well as users must be diligent when protecting IT resources and the best protection against these sorts of targeted attacks requires more than just technology: it requires end user education and physical security also play important roles." You can read the <a rel="nofollow" href="http://windowsteamblog.com/blogs/windowssecurity/archive/2009/12/07/windows-bitlocker-claims.aspx" target="_blank">original blog post here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,IT News0Copenhagen Climate Talks Spawn Flurry of Positive Green Tech Activitycopenhagen climate summit, green technology, green tech, COP15International climate treaty talks in Copenhagen, Denmark have seemingly spawned a flurry of activity in the green technology arena.Copenhagen Climate Talks Spawn Flurry of Positive Green Tech Activity This week's International climate treaty talks in Copenhagen, Denmark have seemingly spawned a flurry of activity in the green technology arena. <a rel="nofollow" href="http://news.cnet.com/8301-11128_3-10411175-54.html?tag=newsEditorsPicksArea.0" target="-blank">As CNET's Martin LaMonica reports</a>, the U.S. Patent Office has introduced a pilot program designed to shorten the approval process for green-related technologies by as much as a year. The current process can take more than three years from receipt to approval. This is potentially huge for the advent of environmentally-friendly technologies, whose creators will now be able to move from planning to finding investors much sooner. The Department of energy <a rel="nofollow" href="http://arpa-e.energy.gov/index.html" target="_blank">announced on Monday</a> that it plans to issue $100 million in ARPA-E energy technology research grants from the stimulus money that it just received. The grants are available for application now. Ocean Power Technologies <a rel="nofollow" href="http://ecogeek.org/tidal-and-wave-power/3012" target="_blank">has signed a contract</a> allowing them to begin a project to build what will be the United States' first wave power station. The station will be located just off the coast of Reedsport, Oregon and is set to deploy in a year. EGen, LLC has <a rel="nofollow" href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091208005663&newsLang=en" target="_blank">just announced</a> the development of a new hydro-power technology that can be used to harvest energy from extremely slow moving fluids (as slow as 1ft/sec) like those of rivers or pipelines and sewers. EGen claims that that their design is totally non-disruptive to local ecosystems. This is all exciting stuff for everyone, green fanatic or not. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Green Technology0Important Microsoft IE Security Update Coming TuesdayImportant Microsoft IE Security Update Coming TuesdayImportant Microsoft IE Security Update Coming Tuesday Not all Microsoft updates are essential, often dealing with small bugs or program features. However, all Windows users should be sure to download the update scheduled for this coming Tuesday, 12/8/2009, especially those that use Internet Explorer 8. The update will address a number of "critical" security holes, including one involving IE that could allow a hacker to take control of your computer. You can read more about the patch <a rel="nofollow" href="http://www.microsoft.com/technet/security/bulletin/ms09-dec.mspx" target="_blank">here on Microsoft's website</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0Beware: Top Ten Riskiest DomainsMalware Domainnames, top level domain name suffixes, tld, McAfee Labs: Malware increased from less than 100,000 in 2006 to nearly 1.4 million in 2008, and the 2009 figures are on pace to dwarf that figureBeware: Top Ten Riskiest Domains According to McAfee Labs, the number of annual unique instances of malware increased from less than 100,000 in 2006 to nearly 1.4 million in 2008, and the 2009 figures are on pace to dwarf that figure. In their annual "Mapping the Mal Web" report, McAfee identified the world's riskiest domains by their TLD suffixes. The top five riskiest suffixes for malware sites are: <ol> <li>Camaroon (.cm)</li> <li>Generic commercial (.com)</li> <li>China (.cn)</li> <li>Samoa (.ws)</li> <li>Generic informational (.info)</li> </ol> Conversely, the least risky domains are: <ol> <li>Generic governmental (.gov)</li> <li>Japan (.jp)</li> <li>Generic educational (.edu)</li> <li>Ireland (.ie)</li> <li>Croatia (.hr)</li> </ol> It makes sense that Camaroon's TDL is a popular one for hackers since it's a plausible misspelling for ".com." Regardless, it's probably a good idea to stay away from any domain ending in ".cm" altogether. For more statistics and an explanation of McAfee's methodology, read the full report <a rel="nofollow" href="http://www.mcafee.com/us/local_content/misc/mapping_the_mal_web_2008.pdf" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Internet News0Future of the Internet Browser: Speed is Kingbrowser wars, internet explorer, mozilla firefox, netscape navigator, google chromeBrowser Wars continued: IE biggest competitor, Mozilla's Firefox, is an open source project that is a direct offshoot of the late Netscape Navigator.Future of the Internet Browser: Speed is King Remember <a rel="nofollow" href="http://en.wikipedia.org/wiki/Netscape_Navigator" target="_blank">Netscape Navigator</a>? It seems hard to believe now, but Netscape once owned close to 90% of the internet browser market share worldwide, and was still competitive as recently as ten years ago. Although Microsoft's Internet Explorer defeated the old browser handily and remains the market leader today, it became complacent at the top and is now facing stiff competition once again. Ironically, IE's biggest competitor, Mozilla's Firefox, is an open source project that is a direct offshoot of the late Netscape Navigator. But Mozilla aren't the only ones gunning for the top spot. Google has entered the browser wars competitively with its ultra-speedy Chrome browser, and the Norwegian Opera isn't far behind. Even Apple's Safari, which is available for Windows as well as Macintosh OS X, has been gaining share as of late. The reason for the shuffle is simple: innovation. While Microsoft has been content to focus almost solely on security improvements, the others have focused on improving the user experience: new features, enhanced customization, stability, and speed. Consumers have flocked to the alternative browsers in droves over the last two years, allowing Firefox to gain around 25% of the market share alone. Now, with seemingly every major technology company jumping on the cloud bandwagon, it appears that even Microsoft is getting the message. In a recent sneak peek into the development of IE 9, <a rel="nofollow" href="http://news.cnet.com/8301-30685_3-10400638-264.html?tag=mncol;txt" target="_blank">Microsoft touted new hardware-accelerated graphics processing in its works</a>. Microsoft's technology will utilize your computer's graphics processor to aid in the rendering of graphics and text, something that will significantly increase performance in those categories. Shortly after this announcement, Firefox responded that it is working on similar technology as well, and will likely finish first. Ah, the beauty of competition. The reality is that this technology will likely become very common very quickly, and not a moment too soon for optimum use wiuh the rapidly expanding army of browser-based applications that are becoming more sophisticated each day. These revived "browser wars" are a sign both of an exciting time for internet users and a shifting computational model that will have us accessing remote resources more often and in more ways than ever. Whose side are you on? <a rel="nofollow" href="http://www.microsoft.com/windows/Internet-explorer/default.aspx" target="_blank">Microsoft Internet Explorer 8</a> <a rel="nofollow" href="http://www.mozilla.com/en-US/firefox/personal.html" target="_blank">Mozilla Firefox v3.5.5</a> <a rel="nofollow" href="http://www.google.com/chrome" target="_blank">Google Chrome v3.0.195.33</a> <a rel="nofollow" href="http://www.apple.com/safari/" target="_blank">Apple Safari 4</a> <a rel="nofollow" href="http://www.opera.com/" target="_blank">Opera Web Browser 10.10</a> Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Internet News,Small Business SEO0Beware: Dangerous iPhone WormBeware: Dangerous iPhone WormBeware: Dangerous iPhone Worm Sophos has reported the discovery of a potentially very dangerous worm currently spreading on iPhone and iPod Touch devices worldwide. Thus far, the bug has only been found to affect jailbroken devices, so if you haven't modified your device from its factory specifications, you should be safe. The worm exhibits behavior remarkably similar to common PC worms, modifying startup scripts to bypass security blocks and self-replicating via WiFi or 3G access points. This bug is a data miner that will steal your information. One possible sign of infection is dramatically decreased battery life when connected to a WiFi network, as the bug is generating massive amounts of network activity in the background. At this time, the only available method of removing or preventing the bug is to revert to Apple's latest version of firmware (i.e. do NOT operate a jailbroken device). For more information, see <a rel="nofollow" href="http://www.sophos.com/blogs/chetw/g/2009/11/21/malicious-iphone-worm-loose/" target="_blank">Sophos' original post here.</a> Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> software,security0Verizon Doubles Early-Termination Fee for SmartphonesVerizon Doubles Early-Termination Fee for SmartphonesVerizon Doubles Early-Termination Fee for Smartphones America's top wireless provider, Verizon Wireless, has made the highly controversial decision double its early-termination fee for smartphone contracts, from $175 to $300. Verizon's early-termination policy has now been criticized by customers, other phone carriers, and the FCC at various stages of its existence. The fee increase applies ONLY to smartphones; customers without phones that Verizon consider's "advanced devices" will not be affected. CNET has posted an "Early-Termination Fee FAQ" full of great info. Head over there and check it out to make sure you avoid an increasingly-lofty unnecessary charge! <a rel="nofollow" href="http://news.cnet.com/8301-30686_3-10401929-266.html?tag=newsEditorsPicksArea.0" target="_blank">Click here to view CNET's Early-Termination Fee FAQ</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,IT News0Let Switchfast Help with Christmas Shopping!christmas shopping, technology gifts, christmas season As an IT company, our relationships with wholesale vendors and general experience in purchasing puts us in a unique position to easily find. We'd like to help you by finding good prices.Let Switchfast Help with Holiday Shopping! As our time gets more stretched and prices get more inflated, it seems like holiday shopping gets more stressful every year. Who has time to keep up with all of the latest gadgets? Moreover, who has time to find the best prices on those gadgets? As an IT company, our relationships with wholesale vendors and general experience in purchasing puts us in a unique position to easily find (and, in some cases, be exclusively able to provide) the best deals on technology-related products. As a way to make things a little easier on our clients this holiday season, we'd like to help you by finding good prices on some of the hotter gift items this season so you don't have to worry about it. Below are some good deals we've come across recently. If you're interested in purchasing or learning more about the items we've listed (or any other item), feel free to contact us at <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a> or 773.241.3007. Keep in mind that most of these offers will be limited time or limited stock, so if you see something you like, act soon! (Prices do NOT include tax or shipping) Acer X233HBD 23" LCD Monitor (HDMI, 1080P, Widescreen) - $192.09 <img src="/media/57803/290930_sk_lg.jpg" width="250" height="250" alt="AcerMon"/> ------------------------------------------------------------------------------- Dell Vostro 1520 Notebook (Intel Core 2 Duo, 2.2GHz, 3GB DDR2 SDRAM, 250GB Hard Disk) - $532.29 <img src="/media/57809/401448.jpg" width="300" height="300" alt="VostroLaptop"/> ------------------------------------------------------------------------------- Canon MP560 PIXMA Photo/Multifunction Printer - $96.04 <img src="/media/57817/211480900.jpg" width="336" height="271" alt="CanonPrinter"/> ------------------------------------------------------------------------------- Vizio Eco LCD HD TV (32", 1080p, Energy Star Certified) - $451.99 <img src="/media/57823/viziotv.jpg" width="300" height="300" alt="VizioTV"/> ------------------------------------------------------------------------------- Logitech Harmony 520 Universal Remote (Advanced, Infrared) - $48.58 <img src="/media/57829/31me1wbs2ll._ss400_.jpg" width="300" height="171" alt="UnivRemote"/> ------------------------------------------------------------------------------- Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Hardware,Software0Next Generation Collaborative Tools are Changing How We Interactgoogle wave, innovative tools, google wave application, SubEthaEditGoogle Wave began with the challenge to rebuild email; to invent it again without any preconceived notion of how it should look or work. Next Generation Collaborative Tools are Changing How We Interact <a rel="nofollow" href="http://wave.google.com/help/wave/about.html">Google Wave</a> began with the challenge to rebuild email; to invent it again without any preconceived notion of how it should look or work. Thousands of programming hours later, on September 30, 2009, the Google Wave Developer Beta was released, featuring concurrent, real-time document editing among other impressive innovations designed to change the way we communicate within our companies. However, while Google Wave represents a quantum leap forward in how we use technology to communicate, it seems to be just a piece of an industry-wide revolution in computer-mediated communication. For example, lots of IM clients have been providing users with the ability to read messages as they're being typed for a while now, in order to facilitate a more efficient discussion that mimics the verbal communication. Developers may be aware of <a rel="nofollow" href="http://www.codingmonkeys.de/subethaedit/" target="_blank">SubEthaEdit</a>, a ground-breaking collaborative text editing tool designed for coding. Additionally, companies commonly overlook Microsoft Sharepoint's ability to be customized through after-market development to do virtually anything involving the storage, organization, and dispersion of shared data. Just as interesting as tools that affect the manner in which we communicate, however, are those that affect the way we prepare to communicate. Chicago-based software company <a href="http://www.weavethepeople.com/contact" target="_blank">Weave The People</a> is a great example. The purpose of Weave The People is to increase productivity in meetings by providing concise personality profiles of each of a meeting's participants. Prior to an important meeting, an attendee can view these profiles to learn about each participant's goals for the meeting, personality styles, and work styles. The idea is that if everyone is on the same page with this type of information, the ensuing meeting will be as productive and efficient as possible. Does it really work? Weave The People has already collected some <a rel="nofollow" href="http://www.weavethepeople.com/effective-meetings" target="_blank">respectable rave reviews</a>. If nothing else, it represents the beginning of a promising wave of outside-the-box thinkers that are looking to revolutionize the world of business communication. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Internet News0Upgrading Obsolete Systems can Save Huge Amounts of Money, but Do Your Research Firstobsolete systems, saving business money, upgrading software2009 has been a very exciting year in the world of new software, major releases and innovations to the public (Windows 7, Snow Leopard, Google Wave, to name a few).Upgrading Obsolete Systems can Save Huge Amounts of Money, but Do Your Research First 2009 has been a very exciting year in the world of new software, with most of the giant companies experiencing major releases and innovations to the public (Windows 7, Snow Leopard, Google Wave, to name a few). With Microsoft Office 2010 slated for late first quarter 2010, the trend looks to be continuing into next year. But with all these new productivity tools available, how do you know which are worthwhile for your business? As you may have guessed, the answer must be reached on a case-by-case basis. There's no easy way to calculate your ROI once and for all, but the potential benefits are well worth the research. Take investment banking firm Morgan Keegan & Company as an example: moving from Microsoft Exchange Server 2007 to Exchange Server 2010 <a rel="nofollow" href="http://www.wallstreetandtech.com/advancedtrading/showArticle.jhtml?articleID=221601055" target="_blank">will save the Memphis-based firm about $400,000</a> while quadrupling user inbox size from 500MB to 2 GB. The bulk of the cost savings came from cheaper storage in Morgan Keegan's instance, but cost savings can come from many other places as well, such as productivity gains that come from reduced downtime, streamlined processes, and increased morale. Instead of calculating the potential ROI of each tool that comes out, however, a more inductive approach is more efficient. The best approach is to examine your business processes in detail, then look for tools to solve the efficiency issues that you identify. It may be best to hire a technology-oriented consulting firm to do this evaluation for you, as their experience in technology will help find the perfect solution, and sometimes it can be difficult to spot inefficiencies if you're too close to the process yourself. With all of the numbers in front of you, the decision as to which solutions are worthwhile will be easy to make. Some implementations will make sense to do immediately, while others may make more sense down the road. Use these as the bases of a long term budget, or technology roadmap, so you can adequately plan for expenses down the road, lessening the blow of large purchases as you improve your profitability by providing the tools your business needs to run at its optimal level. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Software,Small Business IT,Small Business Tips0Google Maps Launches Flu Shot FinderGoogle Maps Launches Flu Shot FinderGoogle Maps Launches Flu Shot Finder In an attempt to encourage Flu/H1N1 vaccination, Google has added "Flu Shot Finder" to Google Maps, allowing users to type in their address and find nearby locations that have seasonal flu shots, H1N1 flu shots, or both. Google has stated that it is still waiting to receive availability information from many areas, as is evident in the Chicago-area results, but will be adding locations as it receives them. So make sure you check back often! Check it out here: <a rel="nofollow" href="http://maps.google.com/maps/mpl?moduleurl=http:%2F%2Fmaps.google.com%2Fmapfiles%2Fmapplets%2Fflushot%2Fflushot.xml&ie=UTF8&ll=37.09024,-95.712891&spn=46.630055,79.013672&z=4" target="_blank">Google Maps Flu Shot Finder</a> Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0Apple Releases Snow Leopard Update v10.6.2Snow Leopard Update, v10.6.2, Apple Update Apple has released another update Snow Leopard version of OS X, now at version 10.6.2. This update is fairly large & is chock full of stability improvements.Apple Releases Snow Leopard Update v10.6.2 Apple has released another update to their souped-up but somewhat buggy Snow Leopard version of OS X, now at version 10.6.2. This update is fairly large and is chock full of stability improvements. From Apple's site: The 10.6.2 Update is recommended for all users running Mac OS X Snow Leopard and includes general operating system fixes that enhance the stability, compatibility, and security of your Mac, including fixes for: <ul> <li>an issue that might cause your system to logout unexpectedly</li> <li>a graphics distortion in Safari Top Sites</li> <li>Spotlight search results not showing Exchange contacts</li> <li>a problem that prevented authenticating as an administrative user</li> <li>issues when using NTFS and WebDAV file servers</li> <li>the reliability of menu extras</li> <li>an issue with the 4-finger swipe gesture</li> <li>an issue that causes Mail to quit unexpectedly when setting up an Exchange server</li> <li>Address Book becoming unresponsive when editing</li> <li>a problem adding images to contacts in Address Book</li> <li>issue that prevented opening files downloaded from the Internet</li> <li>Safari plug-in reliability</li> <li>general reliability improvements for iWork, iLife, Aperture, Final Cut Studio, MobileMe, and iDisk</li> <li>an issue that caused data to be deleted when using a guest account</li> </ul> You can download Mac OS X v10.6.2 from <a rel="nofollow" href="http://support.apple.com/kb/DL958" target="_blank">Apple's support page</a>, or directly by clicking <a rel="nofollow" href="http://support.apple.com/downloads/DL958/en_US/MacOSXUpd10.6.2.dmg" target="_blank">here</a>. Update 1:47PM: OS X v10.6.2 apprently <a rel="nofollow" href="http://arstechnica.com/apple/news/2009/11/netbooks-shunned-by-official-mac-os-x-1062-release.ars?utm_source=microblogging&utm_medium=arstch&utm_term=Main%20Account&utm_campaign=microblogging" target="_blank">does NOT support Atom processors</a>, and thus may not work on many netbooks. Netbook users beware! Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> p> software,security,IT Newsgayle tatgesfbay66@yahoo.comyahooTanya, my account Forestgal777 has a shadow copy of this account whom is a hacker. Now I deleted you before and you are back again. I would think that maybe they have you tapped as well. Please inform eveyone on your list. They are after our yahoo e-mail accounts via mobile phone, i don't know the entire scam but of course it has to be with obtaining our credit card accounts.0Attention eCommerce: Reliable Search can Aid Conversion RateseCommerce optimization, eCommerce conversions, eCommerce websitesThe key to online conversion optimization, no matter what the goal of the website may be, is removing all barriers between the user and whatever the user wants to find.Attention eCommerce: Reliable Search can Aid Conversion Rates The key to online conversion optimization, no matter what the goal of the website may be, is removing all barriers between the user and whatever the user wants to find. This is especially true for ecommerce websites, where things like customer reviews are more likely to influence buyer behavior than your copy, and exponentially more so if your product is a commodity. Why? Because if you cannot differentiate yourself with product features or price, all you have left is the customer experience. One thing that can vastly improve the customer experience is a reliable, effective search tool. Ideally, your customer finds what he or she wants to buy in a single click from the search engine. But since this is often not the case, the amount of effort required to get from the first click to the final click must be minimized. Otherwise, your customer will simply hit the back button and click your next competitor. Google, a leader in "simple but effective," has recently released Google Commerce Search, which looks to be a good application for small business given Google's reputation for providing inexpensive but robust cloud-based solutions. The tool boasts effective filtering tools, high scalability, ease of deployment, and the ability to weight your customers' search results. Pricing is not available on the site, but you can make a general inquiry by clicking on the big blue button marked "contact sales." Check it out by clicking <a rel="nofollow"" href="http://www.google.com/commercesearch/" target="-blank">here</a>. Whether or not you use Google's new solution, you need to get some sort of reliable search functionality up as soon as possible. For more tips on conversion optimization, download my whitepaper by clicking the link below. <?UMBRACO_MACRO emailbody="Someone\r\nhas\r\ndownloaded\r\na\r\nfile\r\nfrom\r\nthe\r\nwebsite.~br~~br~\r\nName:\r\n[txtName]~br~\r\nEmail:\r\n[txtEmail]~br~\r\nPhone:\r\n[txtPhone]~br~\r\nCompany:\r\n[txtCompany]" emailsubject="User\r\nhas\r\ndownloaded a\r\nfile" emailfrom="no-reply@switchfast.com" macroAlias="FileDownload" downloadtext="Please\r\nfill\r\nout\r\nthe\r\nform\r\nto\r\ndownload\r\nthis\r\nfile" emailto="TheFutureOfIT@switchfast.com" filetext="DOWNLOAD:\r\n5\r\nTips\r\nfor\r\nConversion\r\nOptimization" successtext="Thanks\r\nfor\r\nregistering!\r\nNow\r\nchoose\r\na\r\nfile\r\nto\r\ndownload" mediaid="1765" />   Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Internet News,Small Business SEO0Windows 7 is More Secure, but You Still Need AntivirusWindows 7 security, windows 7 antivirus, windows 7 firewallWindows 7 has definitely become more secure, but not to the point that you can realistically omit a third-party antivirus package.Windows 7 is More Secure, but You Still Need Antivirus Though there seems to be a recent trend of companies touting their OS's as "super secure," benchmarking tests have again shown that the need for antivirus software still exists. Like <a href="/switchfast-blog/2009/8/31/snow-leopard-not-as-secure-as-advertised.aspx" title="Snow Leopard Not as Secure as Advertised?">Apple's Snow Leopard and its proprietary antivirus</a> software, Windows 7 has definitely become more secure, but not to the point that you can realistically omit a third-party antivirus package. SophosLabs loaded a clean PC up with Windows 7 and no antivirus software. They configured UAC settings to default and then tested the system by loading the ten latest malware threats from their own feed. The results: Windows blocked just two of the viruses from running. Now, this doesn't mean that Windows 7 is an unstable platform, it just means that, as we expected, you still need to supplement it with virus protection. Also, to be fair, this test was run under default UAC configurations, something Microsoft has scaled back thanks to widespread complaints from Vista users. It's very possible that it would have blocked more if the UAC configuration was set to a more secure level. You can read the original article, with a more detailed description of the testing, <a rel="nofollow" href="http://www.sophos.com/blogs/chetw/g/2009/11/03/windows-7-vulnerable-8-10-viruses/" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Software,Small Business Tips0Latest T-Mobile Outage is Fixedt-mobile outage, t-mobile disruption, tmobile outageA widespread T-Mobile data and voice service disruption affecting an estimated 1.7 million users has been fixed, according to a post on T-Mobile's forumsLatest T-Mobile Outage is Fixed A widespread T-Mobile data and voice "service disruption" affecting an estimated 1.7 million users has been fixed, according to a post on T-Mobile's forums: UPDATE 11/04/2009 9:15 AM PST: T-Mobile confirms it has fully restored voice and text/picture messaging services for customers affected by intermittent service disruptions on Tuesday. About five percent of our customers across various geographies were affected for much of Tuesday evening, and by late Tuesday PST their service was restored. Our sole focus has been restoring full services for all customers; we are now investigating the root cause of the incident. We sincerely apologize for the inconvenience that this has caused our customers. If you continue to experience difficulty making/receiving calls or accessing data services, please power your phone off then back on. This will update your connection to the network and should restore your access to these services. This problem comes at a bad time for T-Mobile, who just finished dealing with a two-month long data loss fiasco affecting Sidekick users, representing the year's #1 "No Backup Horror Story." You can visit the original post <a rel="nofollow" href="http://forums.t-mobile.com/t5/T-Mobile-General/Service-Disruption-Discussion-Updated-11-04-2009-9-15-AM-PST/m-p/244152" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Mobile Enterprise,Small Business Tips,Security0Reminder: New Chicago Area Code to be Active on November 7chicago area code, chicago area code change, area code 872The 872 code will be an overlay code, which means it will supplement the existing area codes, and existing number will not change. Reminder: New Chicago Area Code to be Active on November 7 On August 10, the Illinois Commerce Commission announced a new area code (872) for the City of Chicago. The new area code will take effect this Saturday, November 7. The 872 code will be an "overlay" code, which means it will supplement the existing area codes, and existing number will not change. However, all call must be dialed using 1 and the area code when these changes take effect. Here's an excerpt from the official press release: "How an Overlay Area Code Works - With an overlay, an additional area code is added to the same geographic area as the existing area code, with all current phone customers retaining the original area code. New telephone customers for local phone service, cellular and paging services, and alarms, for example, assigned in the same area may receive telephone numbers in the new overlay area code. The FCC requires that all telephone calls made in the overlay area be completed by dialing the full, 10-digit number (area code + seven digit number). This includes calls currently dialed with seven digits in the existing area code. This requirement does not affect the cost of the call. A local call will remain a local call, and a toll call will remain a toll call, regardless of the number of digits that are dialed to complete it. Area code overlays are in place in 21 states, including three in Illinois. (630/331, 847/224, 815/779) Prior to the assignment of numbers in the new 872 area code, customers in the 312 and 773 area codes will have 90-days to adjust to dialing the additional digits to complete their calls, prior to it becoming mandatory. Beginning on November 7, 2009, all calls must be dialed 1 + Area Code + Telephone Number." Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> IT Newsamerahosamerahos@yahoo.com**0Microsoft Opens World-Class Data Center on Chicagos OutskirtsMicrosoft Data Center, Microsoft in Chicago, Microsoft DataOn the inside, the building looks more like a parking lot than a traditional data center, thanks to Microsoft's new modular approach to its server stacks.Microsoft Opens World-Class Data Center on Chicago's Outskirts As CNET reports, Microsoft has opened what it says may be the world's largest data center in a slightly secret location on the outskirts of Chicago. On the inside, the building looks more like a parking lot than a traditional data center, thanks to Microsoft's new modular approach to its server stacks. Server capacity can be added in modular "clusters" simply by parking them in some open space and connecting them to the network. Microsoft is excited about this approach because it will allow them to quickly and cheaply upgrade capacity as needed. Exactly which services the data center will be supporting is unknown to the public, but it's speculated that Chicago's location will be largely dedicated the Bing and Microsoft's forthcoming cloud OS, Azure. You can view a short video interview with more information <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-10371840-56.html?tag=newsLeadStoriesArea.1" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> IT News,Internet News,Hardware0Free Software Scans Twitter Links for Malwarecybercriminials, cyber criminals, twitter malware, malware on twitter As more trusting internet users continue turning to social media to spend their time online, cyber criminals find news ways to exploit them and steal their information.Free Software Scans Twitter Links for Malware As more trusting internet users continue turning to social media to spend their time online, cybercriminals continue to find news ways to exploit them and steal their information. It's estimated that 26% of all posts on Twitter contain a hyperlink, and between 100 and 1,000 of those links each day contain malware. Fortunately, there are ways to protect yourself from such threats. One such way is with a free plugin from Finjan called SecureBrowser. SecureBrowser scans all hyperlinks displayed by browser window before you click them, providing a bubble with security information upon mouse over. In this way, you're proactively protected from malware, because if a threat exists, you'll know not to click it. Of course, SecureBrowser isn't perfect, and has trouble scanning certain pages, but it's free and very easy to use, and just might save you from a frustrating, expensive computer repair bill. For more information and to download the plugin, <a rel="nofollow" href="http://securebrowsing.finjan.com/help.html" target="_blank">click here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Security,Software,Social Media Marketing0Smartphone sales to surpass laptop sales by 2012smartphone sales, smart phone sales, mobile computingGartner research predicting acontinually massive increase in smartphone sales over the next 3 years, resulting in the smartphone emerging as the preferred platform for mobile computing.Smartphone sales to surpass laptop sales by 2012 <a rel="nofollow" href="http://www.techweb.com/article/showArticle?articleID=221100036&section=news" target="_blank">InformationWeek reports</a> Gartner research predicting a continually massive increase in smartphone sales over the next three years, resulting in the smartphone emerging as the preferred platform for mobile computing. Gartner says that 29% year-over-year growth in sales will cause smartphones to overtake laptops in sales by 2012. What's more, smartphones will make up 37% of all handset sales, compared to just 14% currently. Sure, smartphones are great, but they simply don't have the functionality of a laptop. Will technology over the next few years bring the smartphone up to speed? <a rel="nofollow" href="http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=220900806&cid=RSSfeed_IWK_Security" target="_blank">Google CEO Eric Schmidt thinks so</a>, stating that in the next few years, we'll see mobile phones doing things that we can't currently imagine. Schmidt predicts rapid improvement into hardware and increasing reliance on the cloud. As evidence of this trend, Schmidt cited Microsoft, a "brutal incumbent," as continually moving in the smartphone direction. This trend will surely drive traditional PC makers to expand their offerings and holdings in the smartphone market, though gaining significant market share in the short term will prove difficult. What do you think? Could you see yourself giving up your laptop in favor of your smartphone if functionality were equal? Comment below. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Mobile Enterpriselaptop sales in chennaicsanjali89@gmail.comwww.lenovolaptops.co.inthanks for your iformation0ICANN to bring non-English web addresses to the internet in 2010ICANN web addresses, non english web addresses, icann web addressChairman of ICANN board, Peter Dengate Thrush, calling this innovation the biggest change technically to the Internet since it was invented 40 years ago.ICANN to bring non-English web addresses to the internet in 2010 As <a rel="nofollow" href="http://tech.yahoo.com/news/ap/20091026/ap_on_hi_te/as_tec_internet_names" target="_blank">Kelly Olson reports on Yahoo Tech</a>, ICANN has decided that the world (and current technology) is ready to bring web addresses that use non-Latin based characters to the internet. The chairman of the ICANN board, Peter Dengate Thrush, is calling this innovation the "biggest change technically to the Internet since it was invented 40 years ago." Thrush expects the board to approve the change at a meeting this Friday. Once approved, ICANN would immediately begin accepting applications for the new domain names, which would start going live mid 2010. Thrush, describing the change as fantastically complicated" technically, says that they've created a system to decode different scripts that has been tested and is ready for implementation. This change is said not only to increase usability for non-Latin based language users, but to help catalyze further and faster growth of internet access across the world. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Internet News0Lifehacker posts Master List of Windows 7 Shortcutswindows 7 shortcuts, microsoft windows 7 shortcuts, windows shortcutsWho already have Windows 7 installed, here is a link to a Lifehacker post featuring a master list of all of Windows 7's shortcuts. Lifehacker posts Master List of Windows 7 Shortcuts For all of you productivity-nuts who already have Windows 7 installed, <a href="http://digg.com/d318GDQ" target="_blank">here's a link</a> to a Lifehacker post featuring a master list of all of Windows 7's shortcuts. Power users rejoice! Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software0Windows 7 is Imminent, the Internet is Buzzingwindows 7 release, windows 7, Microsoft windows 7Windows 7 has been available to Software Assurance subscribers since September 1st, the full-on retail release is set for October 22nd, and everyone is talking about it.Windows 7 is Imminent, the Internet is Buzzing Although Windows 7 has been available to Software Assurance subscribers since September 1st, the full-on retail release is set for tomorrow, October 22nd, and everyone is talking about it. And understandably so. The implications of this release are as big as anything in the business tech world in the past year. The widespread negativity toward Microsoft's last release, Windows Vista, has been partially blamed for slowing PC sales worldwide and has done considerable damage to the Microsoft brand. Some research estimates that Windows Vista, released in early 2007, exists on just 12% of business desktops, far outshined by its 8-year old predecessor, Windows XP, which exists on 86% of business desktops. To say that Microsoft has a lot riding on the public's reception of Windows 7 is a massive understatement. Fortunately for Microsoft, the reaction for Windows 7 and its beta has been significantly more positive thus far as compared to Vista. That some polls show as many as half of respondents planning to roll out Windows 7 within its first year is fantastic news, even if much of stems from a simple desire to finally have a stable platform with which to upgrade outdated XP systems. As a member of the IT community, Switchfast encourages you to educate yourselves and deeply consider an upgrade to Windows 7. We can all agree that efficiency is the name of the game in the new economy, and the advantages that Windows 7 promises are largely focused on boosting productivity. That being said, the decision to upgrade should be focused intensely upon an organization's specific environment rather than generalized benefits, and should consider situational factors like software compatibility, cost, and hardware resources, to name a few. For your convenience and reading pleasure, I've compiled a list of some of the more informative Windows 7-related articles I've come across online: <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-10377989-56.html" target="_blank">CNET interviews Windows 7's lead marketer</a> <a rel="nofollow" href="http://reviews.cnet.com/windows/microsoft-windows-7-professional/4505-3672_7-33704140. html?tag=contentMain;contentBody" target="_blank">CNET's official review of Windows 7</a> <a rel="nofollow" href="http://www.foxnews.com/story/0,2933,568586,00.html" target="_blank">8 "Hidden Gems" of Windows 7</a> <a rel="nofollow" href="http://www.maximumpc.com/article/reviews/windows_7_review" target="_blank">Maximum PC's review of Windows 7</a> <a rel="nofollow" href="http://blogs.computerworld.com/14944/analyst_half_of_business_will_upgrade_to_windows_ 7_in_first_year" target="_blank">Half of businesses will upgrade to Windows 7 in first year</a> If you have any questions regarding Windows 7 and your business or organization, feel free to contact us (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Software,Small Business IT,IT News0MicroStrategy Offers Free Business Intelligence Software MicroStrategy ReportingSuite, MicroStrategys ReportingSuite Small BusinessCompanies are offering fairly robust free versions of their products for lighter users in hopes that the buzz it creates will attract larger, paying enterprise customers.MicroStrategy Offers Free Business Intelligence Software As part of the web application revolution, a lot of companies are offering fairly robust free versions of their products for lighter users in hopes that the buzz it creates will attract larger, paying enterprise customers. The good news for small businesses is of course that we often get all the functionality we need in the free version, and thus have access to some really powerful tools at no cost. One of those great tools is MicroStrategy's ReportingSuite. Business intelligence reporting is all the rage right now since everyone in the world is scrambling to find ways to make their processes more efficient. The ironic downside, of course, is that few can afford all of the consulting that is needed to really streamline everything. With business intelligence software, however, you can run reports yourself and either use in-house resources to interpret and implement changes, or at the very least pay for much less consulting time. The free licensing option accommodates up to 100 users, which should be more than enough for most small businesses. Also, MicroStrategy offers free online support and training with the software at all levels, which is really nice for the budget-minded organizations that will be attracted to this software in the first place. Anyway, if you don't have a solution in place, it's definitely worth checking out. You can learn more and download the software <a rel="nofollow" href="http://www.microstrategy.com/freereportingsoftware/" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips,Softwaremike morganmike@planplusonline.comhttp://www.completexrm.comYou guys are the best00Google Postini Outage Affects Many United States Users, Now ResolvedGoogle Postini, Postini outageFrom as early as 5:30am yesterday to as late as 5:40am today, many of Googles US Postini subscribers experienced severe delays in email delivery.Google’s Postini Outage Affects Many United States Users, Now Resolved From as early as 5:30am yesterday to as late as 5:40am today, many of Google's US Postini subscribers experienced severe delays in email delivery. Google released the following statement yesterday: "We're aware of an issue that's causing a delay in mail delivery for some Postini customers in the US, and are working to fix it as quickly as possible. We know how important mail is to our users, so we take issues like this very seriously, and apologize for the inconvenience. We encourage anyone having technical difficulty to visit the Postini support portal at https://www.postini.com/support/support_login.php." Unfortunately, many users also reported difficulty connecting to Postini's online support portal. We have since received word that Postini is now back online and fully functional. No word yet on the cause of the outage, but we'll keep you posted as soon as we know. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Internet News0Good SEO Takes Time, but the Results are Well Worth the Waitsearch engine optimization, seo patience, google serpsPatience is essential, however. Google goes to great lengths to ensure that its searches cannot be exploited at the consumers expense.Good SEO Takes Time, but the Results are Well Worth the Wait I've emphasized the <a href="/switchfast-blog/2009/9/4/seo-vs-yellow-pages-times-are-changing.aspx" title="SEO vs. Yellow Pages: Times are Changing">importance of SEO</a> before, but I wanted to make a different point today. As a company or organization that is paying for SEO work, the toughest thing to do is to be patient. When you invest marketing dollars, you want to see a return on that investment. Patience is essential, however. Google goes to great lengths to ensure that its searches cannot be exploited at the consumers' expense. With Google (and its 60%+ market share), it's all about "trust," and Google measures trust by looking at usage, linking trends, and changes in your site over time. For competitive search phrases, there is absolutely no way to gain immediate results without being penalized later. It's just the way it is, and while it may be frustrating for marketers, we're all better off for it in the long run. Google's results are the gold standard. If they weren't, no one would use it. Case in point, and the inspiration for this post: Sometime yesterday, after a nearly six-month campaign, Switchfast reached page one, rank five, for our most competitive organic keyphrase. <img src="/media/51499/rankfive_498x375.jpg" width="498" height="375" alt="RankFive"/> Of course, it's too early to measure the return on this, but I can say that we had a huge spike in traffic late yesterday, and so far this morning we're on pace to break all of our single day traffic records. It's best to consider SEO a relatively long term investment right from the start, not unlike most other worthwhile marketing initiatives. SEO still remains one of the most affordable and lucrative marketing investments available to us, and we can all depend on it to provide value if we just give it time. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Chicago Small Business,Small Business Tips0Beware "Chicago Marathon 2009 Results" MalwareBeware "Chicago Marathon 2009 Results" MalwareBeware "Chicago Marathon 2009 Results" Malware We've gotten numerous support calls about malware today stemming from people searching for the results of the Chicago marathon and clicking the link pictured below: <img src="/media/49166/malwaremarathon_500x420.jpg" width="500" height="420" alt="malwaremarathon"/> If you're searching for marathon results, do not click the above link under any circumstances. If you have any questions or think you've been infected, <a href="/contact.aspx" title="Contact">give us a call</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> security,Internet News0Beware Keylogging: The Latest Phishing FadBeware Keylogging: The Latest Phishing FadBeware Keylogging: The Latest Phishing Fad <a rel="nofollow" href="http://news.bbc.co.uk/2/hi/technology/8294714.stm" target="_blank">BBC reports</a> a massive worldwide keylogging scam that is affecting users of Hotmail, Yahoo, and GMail email accounts. Some believe that the list of users affected may be related to the list of leaked email addresses that <a rel="nofollow" href="http://lifehacker.com/5374745/10000-hotmail-passwords-leaked-online" target="_blank">has been in the news lately</a>. This scam appears to be self-propagating in that it includes malware that sends spam email to members of affected users' contact databases. Users of Hotmail, Yahoo, Gmail, and AOL accounts are advised to check their sent messages for spam emails regularly over the next few weeks. If you suspect you are infected, change your password from a different computer and update your antivirus software immediately. Keylogging scams are different from traditional phishing scams because they rely on malware to record your keystrokes. Therefore, if you type your new password anywhere on your computer while you're infected, you'll just be revealing it to whoever is stealing your data. If in doubt, contact an outside firm (like us) to remove the malware. If a keylogger can get your email password, he or she can get your banking password as well. Uncertainty is absolutely not worth the risk in this case. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> security,Internet News0Non-Profits: Upgrade to Windows 7 for free through TechSoupNon-Profits: Upgrade to Windows 7 for free through TechSoupNon-Profits: Upgrade to Windows 7 for free through TechSoup Ed -- The content of this blog post are no longer accurate. For more information on how Switchfast Technologies can assist your Nonproft, please visit our <a href="/services/it-consulting/it-consulting-for-nonprofits.aspx" title="IT Consulting for Nonprofits">IT Solution for Nonprofit Organizations</a> page. Thank you. TechSoup has announced that Windows 7 upgrades will be available free of cost to qualified non-profits on October 22nd, even for organizations who have already received a Microsoft donation this year. This is big news for all non-profits, but especially those who are still using Windows XP. If Windows 7 makes sense for your organization, I would strongly suggest taking advantage of this opportunity to get onto a platform that will be supported for years to come. There are, however, a few considerations to make before deciding to upgrade. TechSoup will be creating resources to help you decide which OS to use, but it basically boils down to this: <ul> <li>Does your organization rely on business-critical software? You'll want to make sure it will run properly on Windows 7. If it won't, you'll need to make sure your hardware can support Windows 7's "XP Mode."</li> <li>Is your hardware able to run Windows 7? Although the minimum system requirements for Windows 7 are essentially the same as Windows Vista, they are significantly higher than the requirements for Windows XP.</li> </ul> Have your tech guys look into the compatibility concerns, and take advantage of this great offer! You can view TechSoup's original announcement <a rel="nofollow" href="http://blog.techsoup.org/node/990" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> software,Small Business NewsAnthony Williamsantonyw.tfh@gmail.comhopeforhomelessyouth.orgI would like to get windows 7 for our non profit we are registard with techsoup please send info thank you Anthony WilliamsAnthony Williamsanthonyw.tfh@gmail.comhopeforhomelessyouth.orgI would like to get Windows 7 for our non-profit organization. We are already registered with Tech Soup. Please send me information on how I can accomplish this. Thank you, Anthony WIlliams0Michael Holleymholley@switchfast.com Anthony - Since the donation program is facilitated through Microsoft's Software Donation Program, the next step would be registering with them. TechSoup has a great resource on the Donation Program here: http://www.techsoup.org/learningcenter/software/page11833.cfm0Use Copyscape to Protect your Reputation with Googlecopyscape, plagiarism protection, duplicate content penalty, google duplicate content penalty Now, the reason Google concerns itself with duplicate content is to protect producers of legitimate content by penalizing plagiarism.Use Copyscape to Protect your Reputation with Google They say that imitation is the sincerest form of flattery. If that's true, then Google rewards total modesty. I spend a large part of my day finding ways to gently coax the sensitive beast that is Google to favor our website and generate traffic. Anyone else who has done this knows that Google is moody and has a very strict set of rules that all marketers must obey, lest we be "penalized" and eliminated from their results entirely. One of those rules that can be confusing is what has become known as the "duplicate content penalty." Now, the reason Google concerns itself with duplicate content is to protect producers of legitimate content by penalizing plagiarism. There is very little stopping anyone from simply stealing your content or source code and reproducing it on their own website, reaping the benefits of your hard work and, in some cases, competing for your traffic. The idea is that if someone steals from your website, they will not be rewarded with traffic, but instead punished by becoming completely invisible. Contrary to popular belief, Google doesn't do this by penalizing the offending site in its traditional way (simply stripping the site from all results), but rather ensures that only one instance of the copied content shows up in the SERPs. However, Google has a policy of "penalize first, ask questions later," and is almost impossible to reach for discussion. It's very possible that you could be mistakenly penalized in the place of whoever stole your content, and that can be a very deep hole in which to find yourself. Therefore, it's a good idea to keep an eye out for content thieves on your own, and do what you can to get them to stop to prevent Google from getting involved at all. An excellent tool for keeping tabs on your intellectual property is <a href="http://www.copyscape.com/" target="_blank">Copyscape</a>. All you do is type in the URL of your page, and it instantly scans the internet for similar bits of text. If you find someone who has stolen your content, the first thing you should do is contact your lawyer and have them advise you on how to get it removed. The second thing to do is report the instance to Google. For more info on what constitutes "duplicate content," how Google treats it, and what to do if you find yourself victimized, go <a rel="nofollow" href="http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html" target="_blank">here</a>. Best, Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Security0Microsoft Offers Free AntiVirus SoftwareMicrosoft Offers Free AntiVirus SoftwareMicrosoft Offers Free AntiVirus Software Microsoft is now offering a free full-featured antivirus bundle called Microsoft Security Essentials, for Windows users only. Commercial antivirus giants like Symantec and Trend will likely view this as a threat, but Microsoft claims that it's just trying to ensure that all Windows users can be safe from malware, regardless of whether or not they can afford antivirus software. I'm inclined to agree with Microsoft's move, given that their brand is traditionally hurt by the constant barrage of security attacks it receives thanks to its high market share. The more they can do to curb the influx of user malware infection, they better off they'll be. With Microsoft, however, there is always the threat of an antitrust lawsuit as well. You can find more info and download Microsoft Security Essentials for free <a rel="nofollow" href="http://www.microsoft.com/Security_essentials/" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> software,security0Microsoft CEO Steve Ballmer on the "New Normal"Microsoft CEO Steve Ballmer on the "New Normal"Microsoft CEO Steve Ballmer on the "New Normal" CNET's Microsoft Guru, Ina Fried, posted this public email from Steve Ballmer this morning. Good read. See Ina's original posting <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-10363144-56.html?tag=newsEditorsPicksArea.0" target="_blank">here</a>. ----- Original Message ----- From: Steve Ballmer To: Ina Fried Sent: Tue Sep 29 04:08:15 2009 Subject: The New Efficiency In all the talk about the economy, one term that comes up more and more frequently is something called "the new normal." I like this phrase because it speaks to the fact that economic reality has undergone a fundamental shift over the course of the past 12 months. So what is the nature of this shift? After years of economic expansion fueled by unrealistic rates of consumption and unsustainable levels of private debt, the global economy has reset at a lower baseline level of activity. Today, people borrow less, save more, and spend with much greater caution. This is the new normal and it will be with us for some time to come. The issue now is how to respond. I believe the new normal requires a new kind of efficiency built on technology innovations that enable businesses and organizations to simultaneously drive cost savings, improve productivity, and speed innovation. Because you are a subscriber to Executive Emails from Microsoft, I want to share my thoughts with you about how information technology can enable organizations to operate more efficiently, more effectively, and more strategically as they respond to the new normal by moving toward the new efficiency. THE NEW EFFICIENCY: WITH LESS, DO MORE In the new normal, one thing is clear: cutting costs is extremely important. But cost cutting by itself is not a long-term winning strategy. To build a sustainable competitive advantage, companies must ultimately do two things-increase productivity and find ways to deliver new value to customers. The issue, then, is how can organizations take costs out of their operations, increase productivity, and expand their capacity for innovation all at the same time? For years, we've talked about how information technology enables companies to do more with less. But during this economic reset, IT provides business leaders with the answer to a slightly different question: Can my company with less, do more? Other trends give this question even greater urgency. Workforces are more distributed and employees are more mobile. Government regulations are increasing and compliance requirements are mounting. Data security is more important to preserve and more difficult to maintain. At the same time, companies struggle with legacy technology systems built on incompatible and disconnected applications that limit access to information and impede collaboration. The complexity of these systems forces IT departments to focus too much of their time and too many of their resources on providing basic services and protecting security. Today, a new generation of business solutions is transforming IT into a strategic asset that makes it possible to cut costs without crippling customer service or constraining workforce creativity and effectiveness. A new generation of business solutions is eliminating the barriers between systems and applications, and automating routines tasks so IT professionals can focus on high-value work that is aligned to strategic priorities. These technologies can help organizations reduce risk, improve security, and drive down support costs. This is IT how achieves the new efficiency with less. At the same time, these technologies streamline access to information no matter where it is stored and enable people to work together securely no matter where they are located. This new generation of business solutions also provides improved mobile computing capabilities so people who work in a branch office, at home, or on the road can be as productive as employees who work at corporate headquarters. Most important, a new wave of IT technologies offers advanced tools that enable employees to transform insights into innovations that address unmet market opportunities and meet unfulfilled customer needs. This powerful combination of greater productivity and improved capacity for innovation is how IT enables businesses to do more. SOFTWARE SOLUTIONS FOR THE NEW EFFICIENCY This year, Microsoft is introducing a wave of new software created specifically to enable businesses to tackle their most pressing challenges and strengthen their ability to deliver innovation to the marketplace. It starts with Windows 7, the newest version of our flagship PC operating system. Windows 7 simplifies tasks and lets people get more done in less time with fewer clicks. Ready to deploy now, it enhances corporate data protection and security, and increases control to improve compliance and reduce risk. Part of our Windows Optimized Desktop solution that includes Microsoft Desktop Optimization Pack, Windows 7 streamlines management of PC environments, making it easier to reduce costs, improve performance, and enable end users to work anywhere. These and other enhancements are the result of close collaboration with millions of customers and thousands of IT professionals who participated in testing programs and provided suggestions about the capabilities and improvements they wanted to see. Thanks in large part to their help, Windows 7 is the best PC operating system we have ever built. We've also just released a new version of our server operating system. Windows Server 2008 R2 is designed to increase the reliability and flexibility of server infrastructures. It provides a productive server platform that offers cost-effective virtualization and business continuity, great power saving capabilities, and a superior experience for end users. Later this year, we will also launch Exchange Server 2010. The cornerstone of Microsoft's unified communications technologies, Exchange Server 2010 provides a great email and inbox experience that extends from the PC to the phone to the browser and it helps companies archive and protect information efficiently. It also enables companies to reduce costs by delivering a built-in voice mail solution and providing low-cost storage options. ACHIEVING THE BENEFITS OF THE NEW EFFICIENCY TODAY Organizations around the globe are already deploying these solutions and reaping the benefits. At Intel, for example, Windows 7 is providing improved performance, greater application responsiveness, and a better platform for mobile workers. Ford is taking advantage of Exchange 2010 and Windows 7 to streamline communications, improve decision making, and boost productivity. Continental Airlines expects to save more than $1.5 million annually in hardware, software, and operational costs through the server virtualization capabilities of Windows Server 2008 R2 Hyper-V technology. At Convergent Computing, an information technology consulting firm based in California, Windows Server 2008 R2 and Windows 7 will eliminate the $40,000 in annual spending that was needed to maintain a virtual private network for the company's 55 employees. In addition, employees can now access the company's corporate network instantly and download files 30 to 40 percent faster than before. Another example is Baker Tilly, a London financial services firm with more than 2,000 employees and a network of partners in 110 countries. One of the first businesses to deploy Windows 7 on a company-wide basis, Baker Tilly expects to save about $160 per PC by reducing deployment, management, and energy costs. And because Windows 7 improves productivity, it offers the potential to increase billable time for mobile workers at a rate of nearly $600 per PC. This could return the equivalent of one-half of one percent of the company's current gross annual revenue to the bottom line. Businesses aren't alone in their struggle to respond to the new normal. Governments must figure out how to deliver more services on budgets that are sharply constrained by falling revenue. As part of its response, the city of Miami deployed Windows 7 and expects that it will save nearly $400,000 a year in reduced security, management, and energy costs. IDEAL CONDITIONS FOR AN ERA OF INNOVATION AND GROWTH Despite the challenges posed by the global economic reset, I'm optimistic about the long-term opportunities that lie ahead. I'm optimistic because there are encouraging signs that growth may resume in many parts of the world during the course of the next year. More than that, I'm optimistic because I believe we are entering a period of technology-driven transformation that will see a surge in productivity and a flowering of innovation. The new efficiency will not only help companies respond to today's economic reality, it will lay the foundation for systems and solutions that connect people to information, applications, and to other people in new ways. The result will be a wave of innovative products and services that will jumpstart economic growth as companies deliver breakthroughs that solve old problems and serve as the catalyst for new businesses and even new industries. This too will be the new normal-economic growth driven not by debt and consumption, but by rising productivity and new ideas that provide real value to people throughout their lives. Information technology will play an important role. I look forward to seeing the progress that results. Steve ---------- Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Small Business IT,IT News0IE Now with HTML5 Compatibility Thanks to GoogleIE 5, internet explorer html 5, html 5 supportGoogle has released a developer version of a plug-in for Internet Explorer that allows it to run previously unsupported open source technologies such as HTML5 and some advanced Javascripts.IE Now with HTML5 Compatibility, Thanks to Google Google has released a developer version of a plug-in for Internet Explorer that allows it to run previously unsupported open source technologies such as HTML5 and some advanced Javascripts. The plug-in is called Google Chrome Frame, and it is designed to be compatible with IE 6, IE 7, and IE 8 on Windows Vista and XP SP2 platforms. The version available now is an early release meant primarily for developers and members of Google's <a rel="nofollow" href="http://code.google.com/chromium/" target="_blank">open source community</a> for testing. A more stable version meant for the general public remains under development. A key motivator behind this project is likely to bring full compatibility for <a rel="nofollow" href="http://wave.google.com/" target="_blank">Google Wave</a> to IE users, who still make up a vast portion of the market. Microsoft has been oft-criticized for refusing to comply with emerging web standards and open source technologies, but its stranglehold on the business market make it impossible to ignore for web app developer s. Google claims its intent is to make it easier for developers to workaround IE's disadvantages without having to sacrifice functionality. For more information or to download the plug-in, <a rel="nofollow" href="http://code.google.com/chrome/chromeframe/" target="_blank">click here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News0SANS Institute: Unpatched Software is Top Security Risk WorldwideSANS Institute: Unpatched Software is Top Security Risk WorldwideSANS Institute: Unpatched Software is Top Security Risk Worldwide Our CEO, Matt Owen, sent me <a rel="nofollow" href="http://tech.yahoo.com/news/pcworld/20090916/tc_pcworld/unpatchedapplicationsare1cybersecurityrisk" target="_blank">this link</a> the other day. The article cites research by the SANS Institute confirming our belief that unpatched software is, in fact, the number one security risk worldwide for business. The reason is simple. Patches are essentially created to do two things: one is to fix bugs, and the other is to fix security vulnerabilities. If a patch is available for a particular piece of software, there's a good chance that there has been a security vulnerability discovered, likely because some cybercriminal found it first and exploited it. To still be using an outdated version of an application with a publicly known security issue is the equivalent of asking for trouble. Patching isn't always easy business, however. Sometimes software vendors, in a hurry to complete a fix of some kind, will release faulty patches that can render the application unusable. Microsoft is notorious for this. This can be a major problem for companies that rely on certain software, as it is often difficult or impossible to revert to the previous working version once the damage is done. At this point you can be stuck with nothing until the software vendor releases a working solution. If you're one of our MaxPro customers, you don't have to worry about this because we test all patches before we release them to our clients. If you aren't, however, you should absolutely have a reliable automated patching solution in place, whether it's in-house or outsourced. Not doing so puts your business at risk in a very big way. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   security,Small Business TipslilikindsliEowsaasga@gmail.comhttp://amandabynesnudiesny.xanga.comI want to say - thank you for this!0Very nice site! [url=http://apxoiey.com/qoxaot/2.html]cheap cialis[/url]johnd513@aol.comhttp://apxoiey.com/qoxaot/5.htmlVery nice site! 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Founded in 2005 by Ken and JJ Ramberg, Goodsearch has amassed over 82,000 registered non-profit organizations eligible for donation. Their engine is powered by Yahoo, and donates 50% of the revenue that is generated from each search. The service couldn't be any easier to use; all you have to do is type in your preferred non-profit, select it from a list to confirm, and you're in business immediately. Non-profits: you should be promoting this heavily! It's literally free money, and given the trend of rising search engine use, it's a revenue source that is positioned to become more lucrative as time passes. <a rel="nofollow" href="http://www.goodsearch.com/about.aspx#faq4" target="_blank">GoodSearch estimates</a> that the revenue generated from each search is about a penny. That isn't much if only a few people are doing it, but it can definitely add up if you get your whole network involved. Some of the largest benefactors of GoodSearch are boasting revenues in the tens of thousands of dollars. GoodSearch provides a list of suggestions for promotion <a rel="nofollow" href="http://www.goodsearch.com/getinvolved.aspx" target="_blank">here</a>. It's also important to note that there is a GoodSearch Toolbar available for IE 6 and 7, and a search box plugin available for IE 7, Firefox, and Safari. I would recommend including links to these downloads in your promotion efforts, as a growing number of internet users are using their browsers for search instead of a landing page. Also, there are some restrictions as to which type of searches generate donations, outlined <a rel="nofollow" href="http://www.goodsearch.com/about.aspx#faq41" target="_blank">here</a>. Basically, any time someone web (not image or video) searches for something that they don't already know about (and thus might be inclined to click on an ad), revenue is generated. Interested Users: Head over to the <a rel="nofollow" href="http://www.goodsearch.com/default.aspx" target="_blank">GoodSearch homepage</a> to learn more and to try it out. Download the toolbar or search box if you like. Unless you hate Yahoo search, there's really no reason NOT to use this. Based on my non-scientific analysis of the available "amount raised" information on the homepage, this appears to be a tool with a ton of potential but that is widely underutilized. If you know anyone who wants to give but can't afford it, tell them you've found the easiest imaginable way to do it! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business Marketing0Workplace Computers: To Lockdown or Not to Lockdown?internet applications, unrestricted workers, restricted workforce Citing examples of successful companies with lax behavioral policies that believe in judging their workers on the results of their work rather than their time management skills. Workplace Computers: To Lockdown or Not to Lockdown? A colleague of mine, George Tobin, forwarded me <a rel="nofollow" href="http://www.slate.com/id/2226279/pagenum/2" target="_blank">this article</a> in Slate regarding the level of computer security protocol that commonly exists at the workplace and whether or not it actually hinders productivity. The author's view is that by restricting employees' access to alternative productivity tools and non-work related internet, IT departments are doing more harm than good to efficiency and morale. The article makes a pretty good argument, citing examples of successful companies with lax behavioral policies that believe in judging their workers on the results of their work rather than their time management skills. While it seems intuitive to denounce the use of Facebook or Twitter on "work time," does it really matter how a worker uses his/her time so long as the work gets done promptly and to acceptable standards? The author cites research that found workers with unrestricted internet access were 9 percent more effective than those that were blocked, because the unrestricted workers were able to take short breaks that allowed them to stay sharp while working. Further, it's no secret that there are some alternative applications available online that may help some workers increase their productivity immensely. Depending upon the requirements of their jobs or their personal working style, employees may find their lives much easier using Firefox, loaded with customizable extensions, or Gmail, with its lightning quick search functionality, instead of the standard Microsoft equivalent. Who would stop their workers from being more productive by forcing them to use software that is less than ideal? However, as anyone in IT knows, the problems lie with the least common denominator. While many workers are more than capable of managing their time effectively and operating their favorite apps, just as many workers are not so savvy, and those can present serious problems. What if someone needs support on some obscure application with which IT isn't familiar? How much more time must IT spend patching and backing up these new programs? Are the applications compliant with government and company standards of information archival? What if someone does download malware or a virus? My guess is that these problems are directly proportionate to the size of the organization in question. In a smaller organization, it's easier to deal with the bad eggs abusing the internet, easier to find out which applications are popular, easier to train for those applications, easier to manage the outliers and isolated incidents. With a large company, however, such variables in volume can turn into enormous issues. Switchfast has always been very open and forward thinking in our internal tech policy, and I believe it has been to our advantage in terms of morale and productivity. But we're a relatively small, and, as expected, pretty tech-savvy group. I'm interested: how has your company or organization dealt with these issues? What unique challenges have you come across in terms of management, budget, or elsewhere? Please, comment below! 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Now i can say thank you!, CeabardEowsaasga@gmail.comhttp://home.no/onythienhm/esthitician.htmlI want to say - thank you for this!, 0eMarketer: SMBs Prefer Digital Media Over Traditional Mediaemarketer, digital media, online advertisingAccording to a study by the Kelsey Group and ConStat, 77% of SMBs purchased online advertising in the month of August 2009, whereas just 69% purchased traditional advertising.eMarketer: SMBs Prefer Digital Media Over Traditional Media According to a study by the Kelsey Group and ConStat, 77% of SMBs purchased online advertising in the month of August 2009, whereas just 69% purchased traditional advertising. This marks the first time that online ad penetration has surpassed traditional ad penetration, and has changed from 73% online and 74% traditional a year ago. You can see the original article, complete with charts and graphs, <a rel="nofollow" href="http://www.emarketer.com/Article.aspx?R=1007261" target="_blank">here</a>. This is just further evidence that online is the future of marketing to consumers and businesses alike. The best part is that, right now, online advertising is still generally significantly cheaper than traditional advertising. You can bet, however, that it won't stay that way forever. So if you haven't jumped on the bandwagon, whether through SEO, PPC, AdSense, online press releases, social media, or elsewhere, you really are missing out, and it could cost you significantly in the long run. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business News,Small Business SEO0Exchange 2007 Support May be Snow Leopard’s Killer Featureapple snow leopard, Microsoft Exchange 2007, Exchange 2007 SupportIts no secret that Apple is trying hard to win a piece of Microsofts precious enterprise audience with the release of the latest version of its OS X, called Snow Leopard. Exchange 2007 Support May be Snow Leopard’s Killer Feature It's no secret that Apple is trying hard to win a piece of Microsoft's precious enterprise audience with the release of the latest version of its OS X, called Snow Leopard. The evidence lies in the upgrades, nearly all of which fall under the "function over form" catgory, which is not the Apple norm. Where Apple's attempt at a proprietary security solution may have done <a href="/switchfast-blog/2009/8/31/snow-leopard-not-as-secure-as-advertised.aspx"> more harm than good</a>, the killer feature, largely overlooked, just might be Snow Leopard's native support for Microsoft's Exchange 2007. In the past, Office 2008 users had to settle for Entourage, which allowed access to Exchange mailboxes, but only allowed limited access to contacts and calendar, two features that have been instrumental Exchange's rise to domination. Now, all you have to do to access Exchange from a Mac is enter your email/password in the Mail application. You can then access your appointments and contacts through iCal and Address Book, respectively. This feature, alone, should be worth the $29 upgrade to Mac users who work in an Exchange environment. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Software,Small Business TipsJames Its no secret that Apple is trying hard to win a piece of Microsofts precious enterprise audience with the release of the latest version of its OS X, .0aiyappaDespite its lack of major end-user features, Snow Leopard could be the biggest OS X update ever thanks to one killer feature - speed and performance .. 00SEO vs. Yellow Pages: Times are Changingsearch engine optimization, small business seo, small business searchThere was a time when the phone book, specifically the "yellow pages," was the premiere directory listing for businesses. Thanks to the world-changing advent of the internet, this is no longer the case.SEO vs. Yellow Pages: Times are Changing "Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years." - Bill Gates (Seattle Times, 2007) There was a time when the phone book, specifically the "yellow pages," was the premiere directory listing for businesses. Thanks to the world-changing advent of the internet, this is no longer the case. Over the past decade, usage of the traditional and online versions of the yellow pages has declined sharply, showing no signs of a comeback. But how are people finding businesses if they aren't using the yellow pages? The answer is internet search. According to an annual study by ComScore, yellow pages usage dropped 3% from 2007 to 2008 alone, a number that's very substantial considering usage already dropped 6.8% in 2006. In fact, 2008 marks the first year that internet search has eclipsed all forms of the yellow pages in usage, claiming a massive 31% of all local business search queries and trending upward. Predictably, this is bad news for the future of the yellow pages. Wachovia expects print and online ad spending on yellow pages to decline 6.3% next year, and a devastating 39% over the next four years. If the trend continues, the yellow pages won't be around much longer at all. Search engine marketing spending, on the other hand, is expected to continue growing from 17.7% of budgets to 20.3% over the next five years, reaching $23.4 billion by 2013, according to eMarketer. All this, and the average national cost of a half page ad in the yellow pages remains $17,100, a figure that increases greatly in larger markets. By comparison, search engine optimization (SEO) pricing varies greatly depending upon your business's size and industry, but <a rel="nofollow" href="http://www.seomoz.org/blog/seo-pricing-costs-what-should-you-charge-how-much-should-you-pay" target="_blank">the cost to get started</a> in most situations is a fraction of $17,100. So if you haven't already, it's probably time to move the yellow pages budget somewhere else - like SEO. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business SEO,Small Business MarketingWeb design Londonjamescraigmtts@gmail.comwww.mactonweb.comGreat content.Thanks for sharing this stuff..0Gmail Outage Blamed on a Capacity Calculation Errorgmail outage, gmail reliability, google gmail 100 minute Gmail outage that affected nearly all Gmail users was caused by a classic system overload that was made possible by some recent changes in Google's traffic routing system.Gmail Outage Blamed on a Capacity Calculation Error Yesterday's 100 minute Gmail outage that affected nearly all Gmail users was caused by a classic system overload that was made possible by some recent changes in Google's traffic routing system. According to Ben Treynor, VP of Engineering and Site Reliability, Google "had slightly underestimated the load which some recent changes (ironically, some designed to improve service availability) placed on the request routers." Treynor assures Gmail users that the issue is being taken very seriously and that the issues that caused the outage have been identified and are in the process of repair. You can read his post to the official <a rel="nofollow" href="http://gmailblog.blogspot.com/2009/09/more-on-todays-gmail-issue.html" target="_blank">Gmail blog here</a>. Considering that the biggest corporate fears involving Google's cloud-based applications are security and reliability, this is the worst kind of news for Google. Time will tell as to how this incident will affect the public's perception of Google's solutions, but you can bet that Google will go to great lengths to ensure that this doesn't happen again any time soon. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Internet News0Snow Leopard Not as Secure as Advertised?snow leopard security, mac security, snow leopard virus protectionApple has been making big claims about OS Xs relative immunity from viruses designed for PCs for a while now, but decided to take it a step further with its latest version, Snow Leopard.Snow Leopard Not as Secure as Advertised? Apple has been making big claims about OS X's relative immunity from viruses designed for PCs for a while now, but decided to take it a step further with its latest version, Snow Leopard. Presumably to win points in the enterprise market, the segment traditionally most concerned about security and the segment to which Apple has had the most difficulty selling its products, a built-in anti-malware feature was added to Snow Leopard among other under-the-hood security upgrades. According to Symantec, however, Apple's File Quarantine feature isn't all it's cracked up to be. From a statement issued by Symantec: Mac OS X v10.6's File Quarantine feature only offers basic malware detection capabilities. It is not a full-featured antivirus solution and does not have the ability to remove malware from the system. File Quarantine is also signature-based only. Malware signatures are only as good as its definitions, requiring Apple to provide regular, timely updates. In addition, Mac OS X's Software Update technology does not update automatically, and there is also no UI that allows users to see what signatures have been added to the system. Macs are susceptible to online threats just like any other platform and vulnerabilities do exist. Today more than ever, computer users need a comprehensive security solution to protect them against all types of cybercrime, regardless of the platform. Symantec is a proven leader in the Mac security space and provides the necessary protection against malware, hackers, adware, identity theft, and other threats with Norton Internet Security for Mac. In addition to providing daily definition updates, Norton Internet Security for Mac removes threats to help ensure the system is clean and safe, this is a key functionality that Mac OS X v10.6 does not offer. <a rel="nofollow" href="http://www.avertlabs.com/research/blog/index.php/2009/08/27/is-apple-opening-a-can-of-worms/" target="_blank">McAfee has issues</a> with Apple's File Quarantine as well, stating that Apple has opened the door for malware coders to begin focusing on Macintosh products more than ever. EDIT (9/1/09): Sophos has posted a video demonstrating how Apple's File Quarantine fails to protect against an infected USB drive <a rel="nofollow" href="http://www.sophos.com/blogs/sophoslabs/v/post/6269" target="_blank">here</a>. The most important thing about all the commentary is this: do not rely on Apple's malware protection alone if your machine contains important data. Much like you wouldn't rely on Microsoft's built-in Windows defenses alone, enterprise Mac users should absolutely invest in third-party security software. Even if the threat isn't as big, it only takes one attack to ruin everything. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Security,Small Business Tips0European ‘Cyber-gangs’ targeting small to medium-sized businessescybergangs, hackers, Financial Crimes Enforcement NetworkThe LA Times has reported a shocking increase in wire transfer fraud targeted at US-based small to medium-sized businesses over the past year. According the Financial Crimes Enforcement Network, the 2008 figure was up by a factor of 58%.European ‘Cyber-gangs’ targeting small to medium-sized businesses The LA Times has reported a shocking increase in wire transfer fraud targeted at US-based small to medium-sized businesses over the past year. According the Financial Crimes Enforcement Network, the 2008 figure was up by a factor of 58%. Most victims are infected by malware via email, in the typical password-phishing manner. This means it's more important than ever to ensure that all employees are taking extra caution with links and attachments. It's also extremely important to make sure your antivirus software is up-to-date. Don't expect much help from banks if you find out that you've been attacked. Legislation protects consumers at a much higher level than it protects businesses, and as a result, banks are spending much time or effort on security for businesses either. If you think you've been attacked, act immediately. Companies that bank online have about two business days to dispute unauthorized transactions before chances of recovery become hopeless. Read the LA Times article <a rel="nofollow" href="http://www.latimes.com/business/la-fi-cybergangs27-2009aug27,0,4727823.story" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Small Business News0Apple to Release Snow Leopard for Mac on Friday - 8/28/09Apple Snow Leopard, Apple Operating System, Mac Snow LeopardIn a surprise move, Apple has announced that the latest update of its popular OS X, known as Snow Leopard, will be released to retail this Friday, 8/28, presumably months ahead of schedule.Apple to Release Snow Leopard on Friday (8/28) In a surprise move, Apple has announced that the latest update of its popular OS X, known as Snow Leopard, will be released to retail this Friday, 8/28, presumably months ahead of schedule. Making a public point to beat Microsoft's pricing on Windows 7 upgrades, Snow Leopard upgrades will be available for $29 on an individual basis, or $49 for a "family pack" of up to five upgrades. Here's a summary of significant improvements (you can view Apple's full list <a rel="nofollow" href="http://www.apple.com/macosx/" target="_blank">here</a>): <ul> <li>Full 64-bit support, including 64-bit upgrades of many software titles  </li> <li>Improved multithreading technology for performance enhancement by getting the most out of current hardware  </li> <li>Built in support for Microsoft Exchange 2007  </li> <li>Greatly enhanced Finder application  </li> <li>Improved trackpad technology to aid the visually impaired</li> </ul> Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Software0Windows Server 2008 R2 Released to Software Assurance SubscribersBitLocker to Go, BranchCache, DirectAccess, Live Migration, AppLocker, Active Directory Recycling Bin Windows Server 2008 R2 was released last Wednesday, a week ahead of schedule. If you're a volume license and a Software Assurance subscriber, the software is available to you.Windows Server 2008 R2 Released to Software Assurance Subscribers Windows Server 2008 R2 was released last Wednesday, a week ahead of schedule. If you're a volume license and a Software Assurance subscriber, the software is available to you. Non-Software Assurance open licensees will be able to acquire the new build on September 1 without having to buy any new client access licenses. Everyone else can get it on September 14, the retail release date. Major Upgrades from Windows Server 2008 R1, as reported by <a rel="nofollow" href="http://www.informationweek.com/news/windows/operatingsystems/showArticle.jhtml?articleID=219400689" target="_blank">InformationWeek</a>: <ul> <li>Live Migration - the ability to easily move virtualized workloads around your data center  </li> <li>DirectAccess (Windows 7 required) - eliminates the need for a VPN to access server resources. Designed to make it easier for mobile users to navigate the changing conditions of the local network  </li> <li>BranchCache (Windows 7 required) - caches downloaded content and accelerates data transfer, freeing up and optimizing network bandwidth  </li> <li>BitLocker to Go - encrypts USB keys  </li> <li>AppLocker - allows administrators to centrally control which applications can be installed and used on network connected machines  </li> <li>Active Directory Recycling Bin - groups and users can be easily restored via command line</li> </ul> Windows Server 2008 R2 will be available in 64-bit only, although Microsoft has a workaround that will allow 32-bit apps to run if absolutely necessary. For more info, <a rel="nofollow" href="http://www.microsoft.com/windowsserver2008/en/us/overview.aspx" target="_blank">go here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> SoftwareSoftware Engineeringklymentiev@yahoo.comhttp://sigmaukraine.comThank you for very useful information. It is interesting to know that there are outsourcing software engineering companies that helps in software development.0Non-Profits Should Look to Search Engines for Affordable Donor Generationseo small business, SEO specialist, high volume phrasesWith disposable income at a staggering low worldwide, it comes as no surprise that non-profit organizations (NFPs) have been scrambling for funding as their donations dry up.Non-Profits Should Look to Search Engines for Affordable Donor Generation With disposable income at a staggering low worldwide, it comes as no surprise that non-profit organizations (NFPs) have been scrambling for funding as their <a rel="nofollow" href="http://southflorida.bizjournals.com/southflorida/stories/2009/03/30/daily14.html" target="_blank">donations dry up</a>. Unfortunately, this puts the average NFP between a rock and a hard place: you need to find ways to drive donations, but decreased revenue makes it difficult to afford the expensive advertising and marketing you need to promote your cause. Unlike some for-profit businesses, NFPs cannot afford to simply sit on their hands and weather the economic storm. The answer isn't to stop spending, but instead to spend smarter. Different types of marketing serve different purposes, so in order to maximize revenue, you must build your marketing plan with the current economic conditions in mind. For example, advertising on television is excellent for building brand awareness and presenting your NFP as a reputable organization. Television advertising, however, is very expensive as you're paying for your message to be seen by many viewers, most of which will never be interested in giving you money. In times of tight budgets, wouldn't it be nice to be able to target only those people who are interested in donating? As more and more internet users turn to search engines for the most relevant, up-to-date information, the opportunity to effectively target very specific groups of people is upon us. Your most active donors are the ones that will be proactively searching for opportunities. They're trying to find you, but you must make yourself visible! The most lucrative and cost-effective way to do this in today's market is through search engine optimization (SEO). Studies show that people have very little patience with search results, and that only the top entries get the lion's share of traffic. If you can manage to get a top spot for a high volume search phrase, you may find an immediate and significant increase in traffic, which can lead to revenue. The only catch is that not every search phrase gets high levels traffic. Fortunately, SEO specialists can do research to determine monthly and yearly averages in number of searches for specific phrases. If your NFP would benefit by targeting high volume phrases, SEO could be your ticket to success. Additionally, a single television or magazine ad can cost as much as an entire year of SEO work. The ROI on an SEO campaign can quickly become exponentially higher than traditional marketing investments, especially in the current economic climate. The name of marketing in the "new economy" is hyper-targeting. We simply cannot afford to be anything less than totally efficient. For this reason, SEO is a trend that simply must be considered. Traditional events and advertising have their times and places, but for right now, the potential cost/benefit ratio of SEO is impossible to ignore. So, do yourself and your NFP a favor and look into it! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Small Business SEO,Small Business TipsYemi Adefowojuyemi_adefowoju@yahoo.comWants donation for our Non-governmental organization for widows in Nigeriaemi Adefowojuyemi_adefowoju@yahoo.comnonewants donation for our non governmenal organization in Nigeria0“Hot Content” like Erin Andrews Video Used as Bait for Malwarebait for malware, maleware, anti-virus software, dangerous malwareDespite numerous mid-July reports of malicious links and downloads associated with the infamous Erin Andrews peephole video, the controversial clip continues to be a leading vector for dangerous malware.“Hot Content” like Erin Andrews Video Used as Bait for Malware Despite numerous <a rel="nofollow" href="http://www.nydailynews.com/news/us_world/2009/07/20/2009-07-20_hackers_create_links_to_naked_footage_of_espn_reporter_erin_andrews_results_in_d.html" target="_blank">mid-July</a> <a rel="nofollow" href="http://www.securecomputing.net.au/News/150681,malicious-nude-reporter-video-spreads-online.aspx" target="_blank">reports</a> of malicious links and downloads associated with the infamous Erin Andrews peephole video, the controversial clip continues to be a leading vector for dangerous malware. Users should be advised not to attempt to view this video, as legal action has threatened to consider any site hosting the clip as an accessory to the crime of voyeurism and slander. This means that, at this point, it is very unlikely that the video is actually being hosted anywhere by a legitimate source. In fact, the tactic of using trending topics as bait for malware is only becoming more commonplace as thousands of internet users continue to infect themselves by clicking bad search links each day. While your anti-virus software might catch a slip up, the best method of prevention is simply not to attempt to view high-risk material, or at the very least, be very careful as to which sources you trust. "In general, any illicit 'hot search topic' is a prime candidate for malware writers to use as a vector," warns Switchfast CITO, Nikolai Vargas, who has dealt with numerous cases of preventable infection. "If you want to view such material, be smart, don't do it (at the very least don't do it on a work-issued computer)." Although it may go without saying, the same rules apply to suspicious media sent via email. Some may remember the outbreak of bogus scandal videos relating to President Obama during last year's election. Although it's tempting to open a message that is sent by a trusted source, many infected messages appear to be sent from someone you know, but are actually created without the knowledge of the 'sender.' Use your best judgment, and when in doubt, don't open a suspicious message. If you think you may have become infected with malware, feel free to contact us (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>) to look into it. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security0Is Google’s “Caffeine” a game-changer for SEO?google caffeine, google 2.0, google search engineGoogle has officially made available for use a working prototype of a major revamp of its search algorithm. The impending update will allegedly improve the search experience on many levels.Is Google’s “Caffeine” a game-changer for SEO? Google has officially made available for use a working prototype of a major revamp of its search algorithm. The impending update will allegedly improve the search experience on many levels, allowing users to experience faster loading times, larger indexes, and more relevant results, with increased emphasis on recency and social media. The project is codenamed "Caffeine." While many people are claiming that this rather significant occurrence must be a response to the pressure that Microsoft's Bing has recently placed on Google's number one spot in the search business, but Google claims to have been working on Caffeine since long before Bing's announcement. You can check out Google's "Caffeine" build by <a rel="nofollow" href="http://www2.sandbox.google.com" target="_blank">clicking here</a>. <a rel="nofollow" href="http://searchengineland.com/caffeine-googles-new-search-index-23823" target="_blank">Many bloggers</a> have <a rel="nofollow" href="http://mashable.com/2009/08/10/google-caffeine/" target="_blank">already begun</a> to <a rel="nofollow" href="http://blog.seattlepi.com/microsoft/archives/176177.asp" target="_blank">note the differences</a>. Although the algorithm will likely undergo many changes before it goes live as the new Google, it is important to note that your website's SERP rankings for your targeted keywords will likely change significantly, meaning that you're going to want to take a look at where you stand and contact the proper SEO authorities, if necessary, to ensure that you maintain your rank. Fortunately, by the time the new algorithm is finished and officially live, most SEO specialists will have played with the demo for quite some time. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Internet News,Small Business SEO0Google, Apple release helpful software updatesapple update, Bluetooth connectivity, AirPort wireless internet connectivity, security updatesApple has released the latest version of its operating system, OS X v10.5.8. The update includes increased levels in performance and stability.Google, Apple release helpful software updates Apple has released the latest version of its operating system, OS X v10.5.8. The update includes increased levels in performance and stability in Bluetooth connectivity and AirPort wireless internet connectivity, as well as 18 security updates and some bug fixes. For more information on the security fixes, <a rel="nofollow" href="http://news.cnet.com/8301-27080_3-10304342-245.html?tag=mncol;txt" target="_blank">click here</a>. For the update, <a rel="nofollow" href="http://support.apple.com/downloads/Mac_OS_X_10_5_8_Combo_Update" target="_blank">click here</a>. Also, Google released version 3.0.195.4 for its innovative Chrome browser, offering tweaks for its Omnibox and ramping up the visual flair by adding HTML 5 video support and improved Javascript performance. Google has reportedly also further optimized page loading to make the browsing experience even faster. Many users will also be happy to see a revamped, customizable "new tab" screen and 24 colorful theme options. You can download the latest version of Chrome <a rel="nofollow" href="http://www.google.com/chrome" target="_blank">here</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Internet News0XP Mode: Killer App for Windows 7 Enterprise Adoption?windows 7 enterprise, XP Mode, windows 7 hardware compatibilitiesMicrosoft has announced that XP Mode, a highly anticipated tool for Windows 7, is now available as a Release Candidate. XP Mode was designed to alleviate the issue of hardware compatibilities that plagued enterprise Vista users in the early days of Vista's release. XP Mode: Killer App for Windows 7 Enterprise Adoption? Microsoft has announced that XP Mode, a highly anticipated tool for Windows 7, is now available as a Release Candidate. XP Mode was designed to alleviate the issue of hardware compatibilities that plagued enterprise Vista users in the early days of Vista's release. Microsoft claims that in most cases, users will not need to use XP Mode to run any applications, but that the feature is available for less common instances where old software is not completely compatible with the new OS. This is significant because, as polls have shown, the biggest worry that IT departments have with upgrading to Windows 7 is the fear of bugs and incompatibility with legacy software. If XP Mode works as it should, any problems that admins may find between old software and the new OS could be immediately alleviated by simply running the old software in XP Mode. The big questions that remain are centered on how easy it will be to use XP Mode, which essentially acts as a virtualized OS when active, and how stable the experience will be. Microsoft claims to have addressed many of the concerns that users had with the Beta in the newly released RC version, but will it be enough? If XP Mode performs well, are there any reasons left for businesses not to upgrade to Windows 7? From the <a rel="nofollow" href="http://windowsteamblog.com/blogs/windows7/archive/2009/08/04/windows-xp-mode-rc-now-available.aspx" target="_blank">Windows Team Blog</a>, here is the list of new features in Windows XP Mode RC: <ul> <li>You can now attach USB devices to Windows XP Mode applications directly from the Windows 7 task-bar. This means your USB devices, such as printers and flash drives, are available to applications running in Windows XP Mode, without the need to go into full screen mode. </li> <li>You can now access Windows XP Mode applications with a "jump-list". Right click on the Windows XP Mode applications from the Windows 7 task bar to select and open most recently used files. </li> <li>You now have the flexibility of customizing where Windows XP Mode differencing disk files are stored. </li> <li>You can now disable drive sharing between Windows XP Mode and Windows 7 if you do not need that feature. </li> <li>The initial setup now includes a new user tutorial about how to use Windows XP Mode.</li> </ul> What do you think? Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Software,Hardware,IT News0Microsoft Office 2010: What We Know So FarMicrosoft Office 2010, Powerpoint 2010, Outlook 2010, Word 2010So far, Office 2010 is boasting some very compelling features, and is positioning itself to be the catalyst for those still using Office 2003 to finally make an update. Microsoft Office 2010: What We Know So Far As the much of the business world anxiously awaits the arrival of Office 2010, scheduled for release early next year, Microsoft has been happy to feed us little tidbits of information on features along the way. For an exclusive invitation-only audience, however, the official Office 2010 technical preview on July 13th marked the end of the bread crumb trail and the beginning of a full scale picnic, and the rest of us have been enjoying the table scraps. I've asked my colleague, Aurora O'Bryan, to put together a feature summary of what has been revealed so far: "What we know so far is that Office 2010 is in fact an update to the theme of its predecessor, Office 2007. Office 2010 does, however, plan to offer a significant amount of promising new features to streamline efficiency and increase productivity. The most significant feature addition, Office Web Applications, is not yet available for technical preview. Office Web Applications, clearly a response to the recent influx of free online suites like Google Apps, is designed to allow users to edit and collaborate on documents through a free, web-based version of the software. As of now, PowerPoint, Excel, Word, and OneNote are expected to include an online version. This way documents can be published to the browser via the desktop version, allowing for collaboration and easy access on the move. Other important new features: <ul> <li class="blue">Outlook - Users will be able access multiple email accounts using Outlook. Emails will be arranged in the inbox in a "conversation view," similar to Gmail's format. Users will be able to opt out of an email thread by activating an "ignore" function, designed to help remove unnecessary email clutter from inboxes. In addition, a ribbon user face, similar to that in Word and Excel, has been added to Outlook.  </li> <li class="blue">PowerPoint - PowerPoint will offer new basic photo and video editing tools, similar to iMovie and Photoshop.  </li> <li class="blue">Excel - Excel will offer new data analysis tools: i.e. a feature called Sparklines, which gives a visual snapshot image of a data trend over time within a cell, like a miniature graph.  </li> <li class="blue">Word - Word will a live preview of the paste function and advanced feature to create/insert screenshots. The new cut and paste option allows users to "keep text only", which pastes the content in the format you are already using."</li> </ul> So far, Office 2010 is boasting some very compelling features, and is positioning itself to be the catalyst for those still using Office 2003 to finally make an update. We'll keep you posted as more news is available. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software0Beware Rogueware: Fake security software that is becoming big businessCybercriminals, software security, cybercrime, roguewareAs reported in InformationWeek, the latest trend in cybercrime is something called "rogueware," which is malware that acts as commercial security software, but really does nothing beyond collecting a monthly bill.Beware Rogueware: Fake security software that is becoming big business Cybercriminals have begun their next stage of evolution. Instead of tricking us into handing over our information so they can use it to steal our money, they're just tricking us into handing over our money directly. As reported in <a rel="nofollow" href="http://www.informationweek.com/news/security/vulnerabilities/showArticle.jhtml?articleID=218800178" target="_blank">InformationWeek</a>, the latest trend in cybercrime is something called "rogueware," which is malware that acts as commercial security software, but really does nothing beyond collecting a monthly bill. The initial code is spread just like a traditional virus or worm, usually through a link or file download in an email spam, twitter feed, search ad, or similar medium. Once the malicious code is on someone's computer, it produces a fake warning of a virus detection, along with a promise to clean the problem up and prevent further infection for a monthly fee. Unwary users will sign up for the "service" with their credit cards, thinking they've downloaded legitimate software that will protect them. Real security software is essential, and is the best way to avoid the rogueware threat on a person-by-person basis. However, a little awareness goes a long way as well. Since the typical rogueware victim is less computer-savvy than the average user, be sure to spread the news to your family, friends, and networks. If you or anyone you know needs help finding a legitimate source of security software, feel free to give us a call (773.241.3007) or email (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). We can give you a list of reliable providers. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Software,Small Business TipsTimPaicelactimpaice@gawab.comhttp://1ads.infocomplex post. upright one decimal where I contest with it. I am emailing you in detail.0Debtimmichimpon@gawab.comhttp://debtbudget.info/is-it-possible-to-add-traffic-tickets-to-a-debt-consolidation-program-320.html punctilious post. due one decimal where I bicker with it. I am emailing you in detail.rocgeappywaype@gmail.comhttp://www.sumitrarecipes.com/forum/profile.php?mode=viewprofile&u=26895|Apologize for my bad english, I over its a winsome drama of your writing. Well I be suffering with faced alot of difficulties in this term but your article determination definately help me in future. Thank You00Microhoo: Microsoft and Yahoo finally agree on a search partnershipMicrosoft and yahoo partnership, Microsoft merges with yahoo, Microsoft yahoo merge, Microsoft yahoo partner up Yahoos search will be driven by Microsofts Bing, but Yahoo will continue to sell search ads and receive the overwhelming majority of the revenue from those sales.Microhoo: Microsoft and Yahoo finally agree on a search partnership After a TV drama-like series of hot and cold talks spanning longer than a year, Microsoft and Yahoo have <a rel="nofollow" href="http://news.cnet.com/8301-13860_3-10298303-56.html?tag=newsLeadStoriesArea.1" target="_blank">reportedly reached an agreement</a> to merge their search business. Pending approval from governmental regulatory bodies - a process expected to take months - the alleged 10-year search partnership is slated to begin in early 2010. The implications of this deal are much different than <a rel="nofollow" href="http://news.cnet.com/Microsoft-bids-44.6-billion-for-Yahoo/2100-1014_3-6228705.html" target="_blank">Microsoft's original $45 billion acquisition offer</a> made nearly 16 months ago. In short, all of Yahoo's search will be driven by Microsoft's Bing, but Yahoo will continue to sell search ads and receive the overwhelming majority of the revenue from those sales. The parties involved consider the deal to be mutually beneficial, but some think that the <a rel="nofollow" href="http://news.cnet.com/Microsoft-bids-44.6-billion-for-Yahoo/2100-1014_3-6228705.html" target="_blank">scales may be tipped (in Microsoft's favor)</a> more than it seems from first glance. Regardless, the merger will put an estimated 30% of the internet's search volume in Microsoft's hands. While 30% is still a far cry from Google's 65%, it presents the closest thing to legitimate competition that Google has seen in quite some time. Predictably, Google has been <a rel="nofollow" href="http://gigaom.com/2008/02/03/google-responds-to-microhoo/" target="_blank">vocal about its distaste for this merger</a> since its infancy, and even made its own run at partnering with Yahoo that proved unfruitful. Although they're no stranger to anti-trust scrutiny, this situation is different in that it pits Microsoft against the industry giant for a change. Many expect the deal to be approved by the federal government without a hitch because it presents competition to a well-known and controversial <a rel="nofollow" href="http://startupmeme.com/googles-search-monopoly-70-in-us-almost-as-big-as-microsofts-windows/" target="_blank">'search monopoly'</a> case. What do you think? Could Microsoft take over the search market, or are the combined forces of Microsoft and Yahoo still just small bananas to Google, the thousand-pound gorilla of search? Update 7/30/09: The media continues to question the decision for these companies to merge as they have. Check out the clip below for some examples. <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="270" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"> <param name="allowFullScreen" value="true" /> <param name="allowscriptaccess" value="always" /> <param name="src" value="http://www.newsy.com/videos/player.swf?related=http://new.newsy.com/api/get-related-videos/756/10/&file=http://www.newsy.com/api/get-video/756/&video_name=" /> <embed type="application/x-shockwave-flash" width="480" height="270" src="http://www.newsy.com/videos/player.swf?related=http://new.newsy.com/api/get-related-videos/756/10/&file=http://www.newsy.com/api/get-video/756/&video_name=" allowscriptaccess="always" allowfullscreen="true" /></object> Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Internet News,Small Business SEO0Why every organization should utilize an electronic document management toolElectronic document management, Document management software, document management solution Since our economy has sent us scrambling to find ways to run business processes cheaper and more efficiently, technology has continuously been called on to step up and make things run using fewer resources.Why every organization should utilize an electronic document management tool Since our economy has sent us scrambling to find ways to run business processes cheaper and more efficiently, technology has continuously been called on to step up and make things run using fewer resources. In fact, an entire class of software we refer to as "office productivity tools" have taken off lately. Among this class of software solutions are document management tools. The benefits of utilizing an electronic document management platform are numerous and significant. Here are a few of the notables: <ul> <li>Productivity Increases - Electronic document management offers the fastest, most unimpeded access to all kinds of data, minimizing wasted time searching, editing, and filing documents and opening doors for new types of collaboration. Eliminating wasted time on inefficient processes contributes quickly and directly to the bottom line.  </li> <li>Security - Data security is more important than it has ever been. Whether your records are kept as physical documents or digital documents, the processes of everyday use provide ample opportunity for criminals to steal sensitive information. Document management tools can offer several layers of protection to ensure that the transfer and use of information is not intercepted and compromised. Further, storing your data electronically allows for a reliable onsite or offsite backup system, protecting one of your most valuable assets from unforeseen danger.  </li> <li>Remote Access - As technology continues to offer greater mobility to all users, remote access to important data will become absolutely essential. Document management software can allow secure and complete access to data from any internet-enabled device, regardless of time or location.</li> </ul> So if you don't have a modern document management solution in place, you owe it to yourself and your organization to look into one. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Small Business Tips,Small Business ITshiediesgobomiffgreero66@gawab.comhttp://www.dungeonsea.comHello pirates! Join today to Dungeon Sea Online world! with alot of pirates! Website: http://www.dungeonsea.com Video: http://www.youtube.com/watch?v=P0eKObJQl6w&feature=related Hope to see you online. and please if you enter i reccomend you to join Black Sea! =]document management servicesrekhna@sblinfo.comhttp://www.saibposervices.com/Document_management_Services.aspxNice post.Explained clearly about the importance of electronic document management0How to use social media to bring business on no budgetsocial media, twitter, social networking, advertise on twitterThere is been no shortage of buzz about social media over the last 6 months or so, with many businesses like Comcast and Dell claiming that it is changing the face of online advertising. But why?How to use social media to bring business on no budget There's been no shortage of buzz about social media over the last 6 months or so, with many businesses like Comcast and Dell claiming that it's changing the face of online advertising. But why? What are these businesses doing with these tools and widgets to drive profits? Check out <a rel="nofollow" href="http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=1&ref=technology" target="_blank">this New York Times article</a> for lots of examples of micro-businesses leveraging Twitter to help them grow. The answer for these businesses is not to treat social media like a traditional advertising platform, but rather to embrace the interactive and conversational aspects that made it such a consumer phenomenon in the first place. No one logs onto Twitter to read 140-character ads. Social media platforms are successful because of consumers' desire to learn and interact. Successful social media efforts will contain dynamic content that gives users a reason to keep coming back. For example, our downstairs neighbor, <a href="http://www.threadless.com/" target="_blank">Threadless</a>, holds t-shirt giveaways, announces the release of new designs, and offers videos of warehouse tours via <a rel="nofollow" href="http://twitter.com/threadless" target="_blank">their Twitter account</a>. Threadless had a tent at this year's Pitchfork Music Festival and disclosed the location of free t-shirts exclusively on Twitter. So before you make your next tweet, start your next LinkedIn discussion, or make your next Facebook group, ask yourself: what do I have to offer my contacts? What can I do to differentiate this form of contact from any other medium? As you build your social media empire, feel free to follow <a href="http://twitter.com/switchfast" target="_blank">Switchfast on Twitter</a> for updates on what we're doing alongside some great info on news and deals on the internet. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Small Business Marketing,Social Media Marketing<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Thanks to everyone who stopped by the Switchfast booth at the City of Chicago Treasurers Small Business Expo!small business expo, city of chicago treasurer, mayor daleySwitchfast booth at the City of Chicago Treasurers Small Business Expo. It was a pleasure to meet both Treasurer Stephanie D. Neely and Mayor Daley, as well as share information, ideas, and visions with business owners and soon-to-be-entrepreneurs.Thanks to everyone who stopped by the Switchfast booth at the City of Chicago Treasurer’s Small Business Expo! Thanks to everyone who stopped by the Switchfast booth at the City of Chicago Treasurer's Small Business Expo. It was a pleasure to meet both Treasurer Stephanie D. Neely and Mayor Daley, as well as share information, ideas, and visions with business owners and soon-to-be-entrepreneurs. We'll be announcing our raffle winners in the August newsletter. Switchfast is raffling off 4 Cubs tickets, as well as two hours of free onsite IT support (usable for IT consulting, network troubleshooting, website development, budgeting, or search engine optimization).  <img src="/media/37425/img03317_500x375.jpg" width="500" height="375" alt="Jill-Daley"/> Switchfast's Jill Wilson with Mayor Richard M. Daley at the Small Business Expo We'll see you next year! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Chicago Small Business,Small Business News<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Service Pack 2 to be released for Office 2008 for Macintosh todayMicrosoft Office Live, Service Pack 2, Microsoft SP2This update, Service Pack 2, is significant because it enables Mac users to use Microsoft Office Live Workspace for the first time. SP2 will also improve speed and stability and add new features for Sharepoint connectivity.Service Pack 2 to be released for Office 2008 for Macintosh today For you Mac users, check out <a rel="nofollow" href="http://www.microsoft.com/mac/downloads.mspx" target="_blank">this link</a> later today for the latest update to Office 2008. This update, Service Pack 2, is significant because it enables Mac users to use Microsoft Office Live Workspace for the first time. SP2 will also improve speed and stability and add new features for Sharepoint connectivity. The update is, of course, free. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Software,Small Business Tips0Google’s Q2 revenue tells us where opportunity liesgoogle q2 revenue, Google ad budget, google revenue An increase in ad revenue for Google is both a sign of increased ad budgets for companies and a sign that those ads are proving to be profitable.Google’s Q2 revenue tells us where opportunity lies Despite the saddening state of the economy, Google has reported a 3% Q2 revenue increase over last year's numbers. Although a lot of the increase can be attributed to cost-cutting, this news is good for everyone. An increase in ad revenue for Google is both a sign of increased ad budgets for companies and a sign that those ads are proving to be profitable. Google CEO Eric Schmidt <a rel="nofollow" href="http://news.cnet.com/8301-1023_3-10288808-93.html?tag=newsEditorsPicksArea.0" target="_blank">attributes the increase</a> to consumers turning to the web more often to find the best deals. Above all, this should be a call to make sure you're using the internet to your benefit. Make sure you're website is search-optimized and user friendly, and take advantage of the consumer shift to online shopping! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Why you need to be archiving your email right nowemail archiving solution, data security, data loss over 70% of all small businesses that experience data loss will be forced to close within twelve months of the event. Why you need to be archiving your email right now Everyone has heard that we should all be archiving our email, but why? <ul> <li>According to KM World, somewhere between 60-70% of business critical data exists in the form of electronic message. That statistic is very important when one considers that over <a rel="nofollow" href="http://bizcovering.com/business/the-business-impact-of-data-loss/" target="_blank">70% of all small businesses</a> that experience data loss will be <a href="/switchfast-blog/2009/6/26/another-no-backup-horror-story.aspx" target="_blank">forced to close within twelve months of the event</a>. While many users simply use the included local email archiving tool in Exchange or Lotus Notes, the relative volatility of magnetic disk drives leaves local archives just as vulnerable as before. <a rel="nofollow" href="http://labs.google.com/papers/disk_failures.pdf" target="_blank">A 2007 study by Google</a> found that disk drives that are three years old have a failure rate of over 8%. That means there's an approximate 1 in 12 chance that any given user's drive will fail in its third year of use.  </li> <li>Not only is lost data bad for your business operations, it can get you in serious legal trouble as well. Edward Alexi <a rel="nofollow" href="http://www.itworld.com/security/55954/law-requires-email-archiving" target="_blank">explains the details well here</a>, but in a nutshell, courts can subpoena any of your electronic communication records (including instant messages) at any time, and if you can't provide them, you're in big trouble. Penalties can manifest themselves in the form of fines, contempt of court, imposing sanctions on your case, or an automatic guilty verdict. There are different standards of compliance across different pieces of legislation, and different pieces of legislation apply to different industries and entities. It's important to use a consultant, if necessary, to make sure that the solution you implement meets the guidelines set forth by the legislation that applies to you, or your investment could all be for naught.  </li> </ul> The bottom line is that a reliable email archiving solution is an absolute must, both for the purposes of data security and government compliance. It isn't something you can wait to implement someday. It's like driving without car insurance; you never know how long it's going to be before you get caught, but it's bound to happen eventually. The only difference is that there's a lot more at stake in the future of your business. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Security,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>Dmitriusesimpodior@mail.ruhttp://referralov.net/Кому интересно пишите0Non-Profits can gain a major edge using a CMSnon-profit organizations, web design firm, Content Management SystemA CMS is a software application that allows users to make content updates to websites through a word processor-like interface.Non-Profits can gain a major edge using a CMS It's no secret that the <a href="/switchfast-blog/2009/7/9/as-a-source-of-customers-the-internet-has-become-impossible-to-ignore.aspx" target="_blank">internet is providing more opportunities</a> than ever to reach your target audience, whether that means your members, donors, or potential members and donors. Because it's no secret, however, everyone is battling for the attention of the masses. In order to break through, you got to do something to get noticed. Take it from <a rel="nofollow" href="http://talance.com/blog/2008/12/16/nonprofit-tech-tips-from-a-wired-rabbi/" target="_blank">the tech-savvy rabbi</a>: the name of the game engaging your audience. The only way to stay relevant on today's world wide web is to constantly produce new content. Traditionally, this demand has put non-profit organizations at a serious disadvantage. Unless an organization had a web developer on staff, it would have to constantly pay its web design firm to update the site. The type of spending power necessary to make this approach effective is generally well beyond the budget of the typical non-profit. So, what? Is maintaining a web presence simply beyond the budget of the average non-profit? Fortunately, the answer is no, thanks to the recent trend surrounding the use of a Content Management System (CMS) to update websites. A CMS is a software application that allows users to make content updates to websites through a word processor-like interface. This means that any authorized employee or volunteer can make content changes or additions with only basic computer knowledge. Imagine, updating your website as often as you want using only existing resources! Now for the best part: a CMS can be had for cheap. Depending upon the system and how it's licensed, it's totally realistic to find a CMS/hosting package for less than a hundred bucks a month. That's a small price to pay for the ability to maintain a dynamic website that keeps your audience coming back for more! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>mlgreen8753mglee8753@gotsmail.comThe Internet is the greatest thing since sliced bread. By simply providing helfpful content related to your niche you get free advertising from the search engines and video sites like Adwido.0hasulammitzvah@mymail-in.nethttp://www.kabbalah-hasulam.co.ilVery curious question 0Microsoft to release Windows 7 to Businesses on September 1stWindows 7 Professional, Windows 7, Microsoft Windows 7Businesses will be able to order Windows 7 volume licenses from partners starting September 1st, well before the retail release of the new operating system on October 22nd.Microsoft to release Windows 7 to Businesses on September 1st At its partner conference, Microsoft announced that businesses will be able to order Windows 7 volume licenses from partners starting September 1st, well before the retail release of the new operating system on October 22nd. Also, there will be a six-month promotion during which Windows 7 Professional upgrades will be available at least 15% off of the normal price. Stay tuned for more info as this situation develops. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Software,Small Business News<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>Usenet Triallongharry30@freenet.dehttp://forum.zarenkriege.de/index.php?showuser=107858 Hey, ok, I get it, I guess - but does this really work?0Microsoft to release security patches for DirectX/ActiveX on Tuesday (7/14)microsoft active x, microsoft security patch, microsoft security In reaction to the quickly growing concern over a recent announcement of an ActiveX vulnerability with IE6 and IE7 that could allow a hacker to remotely execute code on an infected computerMicrosoft to release security patches for DirectX/ActiveX on Tuesday (7/14) In reaction to the quickly growing concern over <a href="/switchfast-blog/2009/7/7/workaround-for-microsoft-activex-security-vulnerability.aspx" target="_blank">a recent announcement of an ActiveX vulnerability</a> with IE6 and IE7 that could allow a hacker to remotely execute code on an infected computer, Microsoft is <a rel="nofollow" href="http://www.microsoft.com/technet/security/bulletin/ms09-jul.mspx" target="_blank">planning to release a series of security patches</a> to alleviate the issue (and others involving DirectX) this Tuesday. Microsoft is offering a live webcast for those who have questions on Wednesday, July 15 at 11:00am PST. So, be sure to download the update on Tuesday. In the meantime, note the <a rel="nofollow" href="http://support.microsoft.com/kb/972890" target="_blank">temporary workaround</a> that Microsoft posted earlier this week. Let us know if you have any questions! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0As a source of customers, the internet has become impossibleAs a source of customers, the internet has become impossibleAs a source of customers, the internet has become impossible to ignore As of March 31st, 2009, internet penetration in North America was a world-leading 74.4% (over 250 million people) and still growing. News media is scrambling to monetize online content to keep up with society's widespread adoption of the web as the most relevant and up-to-date source of information available. Social networking is becoming a mainstay among cultural pastimes; Nielsen's research shows an 83% increase in the total number of minutes spent on social networking in the United States over the past year. With so many consumers spending so much time on the internet, how can it be ignored as a medium for lead and sales generation? While the internet remains flush with prospective customers, a well-planned and well-executed strategy is necessary to tap the web's potential. Where banner blindness has rendered traditional online advertising techniques virtually useless, digital media and interactive content have thrived as influences to purchasing behavior. Organic search engine optimization is necessary to drive traffic and a strong brand message is necessary to convert the traffic. With a sound plan, your website can work for you, producing revenue automatically while you focus on other initiatives. If you don't have a comprehensive online strategy for your business, you're doing yourself a disservice. Start by analyzing your target audience(s) and identifying which channels provide the quickest and easiest path to your consumers. After you prioritize your initiatives, put a timeline together for implementation. Remember, your online reputation can be one of the strongest influences of buyer behavior! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Internet News,Small Business SEO,Small Business Marketing<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> 0Workaround for Microsoft ActiveX Security Vulnerability for IE6 and IE7activeX, Microsoft Security, IE7 security, IE8 SecurityMicrosoft announced a critical vulnerability in its Video ActiveX Control that could potentially lead to a hacker taking control of an infected PC. Workaround for Microsoft ActiveX Security Vulnerability for IE6 and IE7 Yesterday, Microsoft announced a critical vulnerability in its Video ActiveX Control that could potentially lead to a hacker taking control of an infected PC. The vulnerability affects Windows XP and Windows Server 2003 on IE6 and IE7, although Microsoft is recommending that Vista and Windows Server 2008 users apply the suggested workaround just in case. To implement the workaround, <a rel="nofollow" href="http://support.microsoft.com/kb/972890" target="_blank">follow this link</a> and click on the "Enable workaround" button under the "Fix it for me" heading. Microsoft is reportedly working on a security update that will permanently alleviate this issue, and will release it soon. For more information on how this security flaw could affect your system, check out <a rel="nofollow" href="http://news.cnet.com/8301-1009_3-10280141-83.html?tag=newsEditorsPicksArea.0" target="_blank">CNET's blog entry here</a>. Let us know if you have any questions or problems. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> 0Be careful what you tweet!twitter, social networkingIn the spirit of holiday-weekend travel, Id like to highlight this article in Yahoo news as a reminder that your social networks have access to lots of personal information.Be careful what you tweet! In the spirit of holiday-weekend travel, I'd like to highlight <a rel="nofollow" href="http://news.yahoo.com/s/ap_travel/20090608/ap_tr_ge/travel_cybertrips_vacation_messages" target="_blank">this article in Yahoo news</a> as a reminder that your social networks have access to lots of personal information. Just something to think about! On behalf of the entire Switchfast team, I wish you all safe travels and a great weekend! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a>   Social Media Marketing,Small Business Tips,Internet News<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Three easy habits to keep your system up and runningDefragment hard drive, antivirus software, computer routine maintenanceIt may come as no surprise to you, but most people do not bother to take the necessary steps to prevent their computers from breaking down.Three easy habits to keep your system up and running It may come as no surprise to you, but most people do not bother to take the necessary steps to prevent their computers from breaking down. According to a <a rel="nofollow" href="http://www.pr-inside.com/survey-of-tech-service-experts-reports-r1351991.htm" target="_blank">recent survey from Staples "EasyTechs,"</a> in fact, about 80 percent of all users skip even the most routine maintenance steps on their computers, instead opting to wait "for disaster to strike" to take action. In the interest of preventing downtime and costly repairs, however, here are some simple tasks that you can perform to ensure the long-term health of your computer: <ul> <li>Get a good antivirus and update it frequently - Most people understand the importance of having antivirus software, but few understand the importance of keeping it updated. The only way that antivirus software can spot a given threat is if its definition file includes the appropriate diagnostics. Hundreds of new viruses, trojans, and worms are introduced every day, so if your antivirus's definition file isn't updated, it will only protect you from old threats. Fortunately, most modern antivirus software can be set to update automatically each day. Take a moment to set the update schedule for off peak times and leave you computer running in standby to ensure that you're always protected.  </li> <li>Defragment your hard drive regularly - Defragmenting your hard drive is absolutely essential for maintaining peak performance and can solve strange bugs too. Although your computer's self-diagnostic tool is hesitant to recommend it, you should get in the habit of doing it once a month anyway to keep things in top shape. You can run it overnight to avoid any interference with your daily routine.  </li> <li>Physically clean your computer - Dust build-up can be a death knell for any electronic device, and your computer is no exception. You should clean the inside of your CPU tower at least twice a year. It really isn't as difficult or time-consuming as it may seem, but there are some things you should know before trying it. <a href="http://www.directron.com/cleaning.html" target="_blank">Use this link</a> as a resource.</li> </ul> Follow these tips and prevent hassle down the road! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Small Business Tips,Hardware<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> IT TechWeb.Warlock@gmail.comReally? You clean the inside of the CPU? How do you separate the CPU from it's silicon housing? I think you mean to tell your readers that you clean the inside of the Computer's Case.ctothegckrakowski@switchfast.comWhat's the difference?Mikemholley@switchfast.comGood catch, IT Tech. The text should have read, "CPU tower." Got lost somewhere between the word processor and the HTML :) Error corrected.0SoashySoashy@gmail.comhttp://www.therobinsonsmusic.net/flash/Gut!Ericepounder@capstoneprop.comDefrag the 300+ Gig hard drive? Isn't de-fragging supposed to be when there is a problem of not enough contiguous space?0Cisco claims big internal savings through telecommutingcisco remote monitoring, cisco telecommuting, cisco small businessPerhaps even more compelling for small business-owners are Cisco's reported savings figures. Based on standard hourly billing rates, the company estimates productivity savings of about $277 million.Cisco claims big internal savings through telecommuting Since CEO John Chambers requested a major ramp-up in teleworking within the company 18 months ago, Cisco has drastically increased use of its own remote work package among its employees to an estimated 20,000 users. <a rel="nofollow" href="http://www.pcworld.com/article/167503/cisco_promotes_telecommuting.html" target="_blank">According to PC World</a>, a recent survey cites significant benefits to Cisco's internal environment, both in terms of finance and employee satisfaction, as a direct result of the telecommuting push. Respondents claimed higher productivity, improved timeliness, and improved ability to communicate and collaborate with coworkers. About two-thirds of respondents claimed an overall increase in work quality, and 80% claimed an improvement in quality of life. Perhaps even more compelling for small business-owners are Cisco's reported savings figures. Based on standard hourly billing rates, the company estimates productivity savings of about $277 million. Cisco also estimates that its employees saved over $10 million in fuel consumption. While those figures exist on a much larger scale than most of us are dealing with, we can be sure that the potential for savings is real. As wireless and mobile technologies improve and the pressure to trim operational expenses increases, we will continue to see a growing level of telecommuters in the workplace. The benefits - both organizational and financial - are becoming harder to ignore. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Mobile Enterprise,Small Business VoIP,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>amplitudedesignamplitudedesign@gmail.comhttp://www.squidoo.com/freecouponsforgroceriesThank you much for that wonderful piece of text.00Another "No Backup" Horror Storymegapetco, it management, unorganized database, disaster recovery Two lessons to be learned from MegaPetCos unfortunate circumstances. The first is that cutting corners can come back to bite you in a very big way.Another "No Backup" Horror Story John Lechowicz, one of our software engineers, spotted <a rel="nofollow" href="http://thedailywtf.com/Articles/Death-by-Delete.aspx" target="_blank">this painful story</a> chronicling the demise of a small chain of pet stores thanks to poor IT-related management. There are two lessons to be learned from MegaPetCo's unfortunate circumstances. The first is that cutting corners can come back to bite you in a very big way. In addition to being inefficient from an operations standpoint, their unorganized database put them in the position that ultimately caused the end of the business. The second is that everyone should have some form of backup or disaster recovery for their data, period. Regardless of how poorly MegaPetCo's database was organized and managed, a good backup could have prevented the ensuing disaster from affecting the company's future entirely. So make sure sure you aren't putting yourself or your business in a position to be compromised! Data backup is like your house's smoke detectors: you don't need them every day, but when you do, they can be the difference between life and death. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips,Small Business News,IT News<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Economic downturn has been catalyst for SMB adoption of managed serviceseconomic downturn, smb adoption, msp model, small business it, proactive support, remote supportFor the average small business, the experience of dealing with the recent economic crisis has come with many lessons. The benefits of adopting the MSP model are becoming more salientEconomic downturn has been catalyst for SMB adoption of managed services For the average small business, the experience of dealing with the recent economic crisis has come with many lessons. For example, we now know, more than ever, that when the chips are down, the businesses that survive the best are those that are forward-thinking and excessively efficient. As an IT company, we're seeing this manifest itself via an increased customer interest in our managed service offerings versus the traditional break/fix support and occasional project contract. While the concept of the managed services provider (MSP) <a rel="nofollow" href="http://searchcio-midmarket.techtarget.com/news/column/0,294698,sid183_gci1025725,00.htm" target="_blank">isn't new</a>, the benefits of adopting the MSP model are becoming more salient: <ul> <li>24/7 Monitoring & Proactive Support - As small businesses realize that downtime is astronomically costly, this benefit becomes very attractive. Using remote management software, managed service providers can monitor your systems constantly, receiving alerts when signs of a problem first begin to appear. This capability has given rise to proactive monitoring; help desk technicians can swoop in and fix problems before they get big enough to affect the work day on the client side. For example, if a server's internal temperature gets too high, a tech from the MSP can be alerted and can investigate the problem before the server melts down and a crisis begins.  </li> <li>Predictable Cost - MSPs tend to charge flat monthly rates for unlimited support instead of hourly rates that pile up quickly. Not only can businesses flawlessly budget for the predictable monthly costs, but they can use the MSP as much as they want without fear of incurring extra charges. It's kind of like comparing a pre-paid cell phone plan with an unlimited calling monthly plan. You end up paying much less per hour, and can never run of hours. In fact, the more you use an MSP, the more you're getting for your money. You can call them about anything. It's literally like having an entire team of full-time IT specialists, but at a fraction of the cost of assembling even half of such a team internally.  </li> <li>Remote Support - Most MSPs have software that allows them to access clients' systems remotely from any internet-enabled computer (with the user's permission, of course). Statistics have shown that MSPs can solve 80-90% of all user issues remotely. This means that if a user has a problem, he or she can call or email a technician, and the technicians can initiate connection and fix the problem instantly while the user watches! Traditional IT firms would have to either try to walk the user through fixing the problem over the phone or dispatch a technician to arrive onsite. The MSP model saves time and money while creating a very efficient and user-friendly support experience.</li> </ul> The <a rel="nofollow" href="http://www.channelprosmb.com/article/2552/Managed-Services-Goes-Green/" target="_blank">MSP revolution</a> is <a rel="nofollow" href="http://harrybrelsford.wordpress.com/2008/09/21/my-friends-small-business-managed-services-spend-to-reach-54-billion-usd/" target="_blank">well underway</a> and new technologies are being invented every day that expand the capabilities of the MSP even further. If you have any question about managed services or how they might fit into your business's environment, shoot us an email at <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Small Business IT,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> Filme Downloadenlongharry36@freenet.dehttp://forum.progressive-seduction.com/index.php?showuser=41643&kostenlos-filme-downloaden=1Times are changing so fast!00Nortel sells wireless business - possible change in telecom landscape?nortel wireless, telecom business, small business t1, nortel Chapter 11 bankruptcy Nortel announced the sale of its most profitable wireless divisions to Nokia, for a sum of $650 million, signaling the start of what may be a long-awaited large scale sell off of the telecom giant's assets.Nortel sells wireless business, further signals change in telecom landscape Nortel announced the sale of its most profitable wireless divisions to Nokia, for a sum of $650 million, signaling the start of what may be a long-awaited large scale sell off of the telecom giant's assets. The developing demise of Nortel, once the most substantial corporation in all of Canada, was been quite public since its <a rel="nofollow" href="http://news.cnet.com/8301-1035_3-10142422-94.html" target="_blank">announcement of Chapter 11 bankruptcy</a> in January of this year. Amidst all of the shocking news, questions as to "what went wrong" have continued to arise. Surely, the telecom bust of the early 2000's set this all off, but how have so many other telecom companies managed to stay afloat while Nortel, a century old company worth upwards of $250 billion in the 1990s, has completely fallen apart? <a rel="nofollow" href="http://www.ottawacitizen.com/Business/James+Bagnall+Nortel+missed+opportunity/1719063/story.html"> An enlightening article</a> by James Bagnall of the Ottawa Citizen points to numerous major mistakes made by management beginning over a decade ago. Bagnall paints a picture of a company who felt too safe and failed to make the changes necessary to survive in a rapidly changing industrial landscape. When trouble befell the entire telecom industry, Nortel stuck to its guns, refusing to be acquired during a period when the rest of the industry was consolidating to survive. Eventually, Nortel's more innovative competitors came out on top. As Nortel "restructures," we have to ask ourselves what can be learned from this massive failure that will leave thousands without jobs. The simple lesson for businesses is simply to stay ahead of the game. Don't let operational inefficiencies turn into money pits (or worse, competitive disadvantages) like Nortel's outdated accounting system did. Continue to innovate, developing or improving products and services. The market is always changing, and those who adapt the quickest will be the ones left after the dust settles. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Small Business VoIP,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>ThomasAdmiring the commitment you put into your site and in depth point of view you provide here. It's awesome to find a blog in a rare occasion that is not all the same out of date rehashed information. Fantastic job! I've saved your site and I'm including your site link to my Google account today. 00Windows 7 just around the corner, presale details leaked!windows 7 presale, microsoft windows 7, Windows 7 Beta, new xp operating systemMicrosoft has announced that Windows 7 will officially ship on October 22, presumably marking the end of Microsoft's Vista era. Windows 7 just around the corner, presale details leaked Microsoft has announced that Windows 7 will officially ship on October 22, presumably marking the end of Microsoft's Vista era. Microsoft boasts significant performance improvements and an approach that Bill Gates describes as, "more user-centric."The Windows 7 Beta has been publicly available since January 9th of this year, and although its interface has predictably received mixed reviews, nearly everyone agrees that <a rel="nofollow" href="http://www.cio.com/article/488749/Poll_Windows_Feeling_the_Love_From_IT_Pros" target="_blank">it's a big improvement on Vista</a>. So is it finally time to upgrade those old XP systems? The key benefit, from a business standpoint, is the expected performance increase. Machines running Windows 7 are optimized to boot and load programs faster, buying your workers significant chunks of productive time over weeks of use. Although Microsoft forbids beta testers to publish benchmark specs, <a rel="nofollow" href="http://blogs.zdnet.com/hardware/?p=3236&page=2" target="_blank">one user compared the speeds</a> of Windows XP, Vista, and the 7 Beta as they performed various essential tasks using a ranking system. Another compelling argument that has arisen from the Microsoft camp is the advent of advanced power management features that have been added to Windows 7 to help decrease energy cost and maximize battery life. Below is an excerpt from <a rel="nofollow" href="http://www.windows7news.com/" target="_blank">windows7news.com</a>: "The Windows 7 operating system provides several opportunities to decrease power consumption across the enterprise. The power management technologies in Windows 7 provide platform and processor efficiencies that reduce power consumption and can help lower energy costs. Windows 7 can also extend battery life for specific scenarios. Additionally, it provides diagnostic tools that enable OEM, IHVs, ISVs and IT pros to better manage and troubleshoot power management issues on computers and to extend the battery life for portable computers." One of Switchfast's software engineers, Aly Boghani, has been using the Windows 7 Beta since its release. "I am in mad love with Windows 7," Aly reports, "Windows 7 is one polished piece of software. Performance-wise, it has given new life to my hardware. All my apps are accessible with a single click. The new task bar and problem recording features are awesome!" Earlier this month, a memo was reportedly leaked that included information about a Windows 7 upgrade discount presale that will run from June 26 to July 11. If you're considering rolling out an upgrade from Vista to Windows 7, it appears, at least right now, that those 16 days will be the best time to purchase. However, if you're upgrading from XP to Windows 7, you'll most likely need to purchase a full install. No word yet on that pricing. Of course, we'll be keeping up on pricing opportunities as the situation develops. Let us know (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>) if you have any questions! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Software,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>JTjtnat@sprint.blackberry.netPre-Purchase Questions for Microsoft Windows 7 Backup Software Capabilities In Windows 7 Please Check All That Apply, to the Backup Software Capabilities in Windows 7, and specify which versions of Windows 7 my questions apply too. Example; Home Premium, Professional, or Ultimate, etc . . . Types of Backups: 1. Full □Yes □No 2. Incremental □Yes □No 3. Differential □Yes □No 4. All of the above □Yes □No Backup Capabilities: • Individual File Back Up □Yes □No • Files In Use Backup □Yes □No • Complete System Backup □Yes □No • Individual Folder Backup □Yes □No • Backup Networks □Yes □No • One Click Drive Backup □Yes □No • Address Book Backup □Yes □No • Registry Backup □Yes □No • Favorites Backup □Yes □No • Individual Email Backup □Yes □No • Outlook, Outlook Express, MSN Backup □Yes □No Output Features: 1. Backup to Hard Drive □Yes □No 2. Backup to Removable Media {CD, DVD, Zip, External Hard Drives} □Yes □No 3. Backup to FTP Locations □Yes □No Advance Features: • Backup Password Protection □Yes □No • Backup Password Encryption □Yes □No • Data Compression □Yes □No • File Filtering □Yes □No • Backup Verification □Yes □No • Drive Spanning □Yes □No • Creates Event Logs/Reports/Catalog Backups □Yes □No • Burning Software (Necessary to create backups to blank CD’s, or DVD’s) □Yes □No • Is Light Scribe Included in Windows 7 □Yes □No Restore Features: 1. Restore File Path □Yes □No 2. Restore Individual Files/Folders □Yes □No 3. Restore Hard Drive Image(s) □Yes □No 4. Restores To A Separate Location □Yes □No 5. Replaces Older Files and Duplicates □Yes □No Technical Support: • Phone Number to speak with a live person □Yes □No • Email □Yes □No • Help Document □Yes □No Supported Configurations: 1. 32 Bit Processors □Yes □No 2. 64 Bit Processors □Yes □No 0A close look reveals unique pricing opportunities for MS OfficeMicrosoft office, Microsoft office 2010, Office 2007, small business softwareMicrosoft has announced its intent to release Office 2010 early next year, pushing the current latest edition, Office 2007, out of the limelight.A close look reveals unique pricing opportunities for MS Office When you go shopping for a brand new car, you have a couple different options. You can either pay top dollar for the latest and greatest, fresh off of the assembly line, or you can pay significantly less for last year's model. Last year's model is still a new product, and is likely still an improvement upon what you currently have, it's just a lot cheaper because it no longer represents the cutting edge. For the next couple weeks, buyers of software from Microsoft (specifically the Office Suite) will find themselves in a very similar position. Microsoft has announced its intent to release Office 2010 early next year, pushing the current latest edition, Office 2007, out of the limelight. However, since news of next year's release has caused so many companies to want to skip Office 2007 altogether, Microsoft is offering significant discounts and rebates for open Office 2007 licenses through July 3rd. The cost-conscious buyer that doesn't mind having a slightly out of date model will view this as an opportunity to make a long-awaited upgrade at what is most likely the best price that will ever be available, all the while assuming that when the next iteration of Office comes out, a similar discount will be offered on Office 2010. However, the cost-conscious buyer who reads the fine print finds what may be an even more attractive proposition. Microsoft offers a service plan with its software called Software Assurance. In addition to support, training services, and access to exclusive offers, subscribers to Software Assurance get another huge benefit: access to free upgrades to the latest versions of the software they've purchased. Microsoft is often criticized for designing the Software Assurance program to expire before new upgrades are released, but for those consumers who have waited this long to purchase the Office 2007, it presents a unique opportunity to purchase Office 2007 at a deep discount and receive a free upgrade to Office 2010 upon its release. There are a host of other Microsoft offers available now as well. It bears repeating, however, that they only apply to open licenses (as opposed to OEM licenses) and they're only available through July 3rd. As always, if you have any questions about any of this or would like us to research some pricing for you, just let us know (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). Here's a partial list of Office 2007 benefits: <ul> <li>Enchanced SharePoint integration</li> <li>Improved Excel capacity</li> <li>Vastly improved interface</li> <li>Outlook's "Instant Search"</li> <li>Files take up much less space</li> <li>Enchanced formatting options for Excel</li> <li>Enhanced security options for Outlook</li> </ul> Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Clearwire to launch 4G WiMax in Chicago this summerclearwire wimax, clearwire 4g, chicago wimax, chicago wifiClearwire, who has named its WiMax service "CLEAR," boasts that users will experience DSL-like speeds on its mobile broadband network.Clearwire to launch 4G WiMax in Chicago this summer Today marks the official launch of Clearwire's WiMax in Atlanta, the company's largest rollout to date. The completion of Atlanta, the third WiMax city (behind Portland, OR and Baltimore, MD), means that Las Vegas and Chicago are in line next, with deployment set for this summer. Clearwire, who has named its WiMax service "CLEAR," boasts that users will experience DSL-like speeds on its mobile broadband network. Pricing ranges from $10 (for a 24-hour pass) to $40 per month for mobile internet plans. The implications of this launch are potentially huge for businesses in Chicago. Although wireless broadband has allowed professionals to work from anywhere for a while now, there have always been limitations based on slow download and upload speed. With download speeds from 4Mbit/sec to 15Mbit/sec, WiMax connections could enable mobile workers to access and upload large documents or files from server clouds that would normally take too long to transfer. While not everyone will have the need to justify another telecom bill for wireless access, this launch represents another huge step in the "make offices obsolete" movement. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Mobile Enterprise,Chicago Small Business<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>janwriteeveryday@comcast.netAre all the waves/frequencies, whatever is transmitting through the air pose any health hazards? Doesn't Europe also question this? 0High tech lighting can save up to 40% on lighting expenses.SmartPod Luminaire, commercial lighting costs, wireless networking feature, Energy efficiency SmartPods construction and electronic greatly reduce incumbent energy inefficiencies in standard ballasts while introducing advanced regulation features.High tech lighting can save up to 40% <a rel="nofollow" href="http://news.cnet.com/8301-11128_3-10264908-54.html?tag=newsEditorsPicksArea.0" target="_blank">HID Laboratories</a> is a company that signifies a time when even the simplest of technology will be managed and regulated with the utmost precision -- using computers of course. <a rel="nofollow" href="http://news.cnet.com/8301-11128_3-10264908-54.html?tag=newsEditorsPicksArea.0" target="_blank">As CNET News reports</a>, Tuesday marks the official launch of the California-based company's SmartPod Luminaire, a lighting fixture that can allegedly reduce commercial lighting costs by 40%. The SmartPod works by replacing the ballast for the lamp, which controls the amount of current that goes to a lamp. The SmartPod's construction and electronic greatly reduce incumbent energy inefficiencies in standard ballasts while introducing advanced regulation features. The SmartPod can dim or deactivate lights based on preset conditions, such as time of day or in conjunction with sensors that sense the presence or absence of someone in a room. The internal chip gathers complex data and metrics that can help a company or utility adjust lighting load for peak performance. As of now, the settings are controlled via laptop connected directly to the SmartPod, but HID Labs plans to introduce a wireless networking feature soon. Although energy efficiency is popular right now because of its relatively quick ROI, HID faces competition from newer compact fluorescent bulbs. Energy efficiency is a big positive for both consumer and environment, but HID's high tech lighting raises an additional issue that is equally important: what else could we be doing to bring cost down? What other simple technologies do we take for granted that could be modernized and improved to provide a higher quality experience? What do you think? Comment below! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Green Technology,Hardware<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> JohnMuscalynn.henderson18@gmail.comhttp://www.linkedin.com/pub/dir/Metro/Elite-Mortgage/?trk=ppro_find_othersInterlock Roofing Does anyone make off any experience with ripoffreport.com? It's basically a non-edited database of consumer complaints. Anyone can enter a "report" and conceivability in kernel anything give you regardless of the advantage or validity of the inquire (ample companies embrace things posted like "The CEO is a pedophile"). The waste is then posted and in search many companies instantly shows up on call for 1. Tomfoolery ill-advised Prosper drive not find out rid of the report. They license you to post a riposte - or on a compensation, the "redactor" hold sway over cable something next to the severe stating that it is false. What is professedly a admissible adjustment to consumers is basically nothing more than an extortion scheme. I am wondering what the finest approach to attired in b be committed to in mind something like this touched in the origin the commencement runner of google results. It seems like identical would advocate d occupy to away measures such as releasing compel releases and other documents and multiply the amount of in-bound links in ukase to tumescence the cleave free detonation more haughty bankroll b reverse in the SERP. I'm proper wondering if anyone else has any meet with with this website. acceptance you ! There can be benefits from having a controlled judge or two distant there, as extended as what they're saying isn't really deprecation (i.e. "the CEO is a pedophile"). If the cancelling document is an verified fellow upon stain, resolving the concern and posting a experienced, unflustered retort detailing what you did to fix it can in point of fact be a positive . But assuming representing whatever perspicacity that's not an alternate, the tactics you're looking in regard to would fit to poverty into the division of "online reputation management." Here are links to Andy Beal's "beginner's advisor" also in behalf of state command, and his 10 Ways to Manage a Google Noted Governance Nightmare. It is conceivable that there settle upon be some ideas of application after you in there. It's not a slam-dunk -- you can't confidence any of these things wishes effectuate to sufficiently "push down" the offending entr‚e to camouflage b confine one's noodle above water it cold the earliest recto -- but the kind-hearted of steps Andy outlines are doubtlessly your the upper hand over wager if that's your aim. It's not axiomatically a entertain of beginning amendment rights - what this rib is doing is protected beneath the waves the Communications Decency Act, which basically says that you can be au courant of erroneous thesis online, do nothing here it, and still not be denounce as a replacement an eye to it. Since he is not the anybody in actuality new the text - he can't be held libel. The person who started the single out has been dodging court cases to make off to years - there is an article hither him here : Reasonably doolally goods - but it looks like some SEO's are directing their touch on toward companies who be lasting been listed on the present b cheat touched in the grey matter report - there are PPC ads that come to pass across up when you search "away fleece of away report" and their are undiminished companies who are selling SEO services to "dismissal" or basically exile oneself the listing in the SERP. It is affable of like what Scott said - people have all the hallmarks to be using the nevertheless tactics to convey them down - and of progress, there are people abroad there who are using the unmodified tactics to more than that scam the already scammed. I accede to that having substandard publicity is not as rotten as it may sound. As they assert: gambler perverted publicity than nobody knows if you exist at all. We own our quota of wretched publicity instigated next to some morons because our editors rejected their “issue” structure sites or because they were too thimble-witted to stay with our Let go of Guidelines in the first place. Unbroken site you maintenance to commemorate that all negativity in most cases viewed as rants as follows they had jolly itsy-bitsy credibility if at all but as in perpetuity there on be some people who leave intend what they are reading and boost down made their minds on every side your brand-new zealand or high regard but then again they be convinced of that skies are falling too . Here's a thought... What happens when you go there as a client and assemblage a cheating aspect on their own (players) tactics and what they in front to ($$$) in regard to you to test and law-abiding it up and still it is on no account removed? Put forward to a SCAM payment the scam that it is . Unvarying if they modify or carry away it, then it goes to your Reporting Article (on your website) that they almost as good as not advise Boosting Reports there themselves? Merged could in all likelihood shape a intense page down that partnership and wager past modus operandi of their rules... Aeons ago on the essential verso of Google (your storytelling on them), I'll take a chance they would be gleeful to talk, amazingly if they took the done rights they chronicle underground and did not stand for you to dispatch against them (removed theirs, but pertain to guidelines payment everybody else who can't do the yet). Feigning to make public ' the least, huh? Oh!, and when they DO call? Make your terms in recompense appendum essence or payment of ammending all layed stunned more than the enormousness of them... with a dividend $$ by intelligence of all YOUR trouble . I like it!!! But then again, I am unendingly a scant skewed in some of my thoughts. (But some of them acquire been very much successful) Double edged sword, this Internet can be... (adoY) I cogitate on that would be more the schnook if it was on a venue with a more unbiased prominence - e.g. "Field Reviews". In addendum to what amberto described hugely ok, a cardinal maladjusted is that it's on a plat called "ripoff reports" to more begin with. Whether quite or not, blacked-out heedless of or intentional, the keen conclusion here is that every assemblage mentioned on this website is a "ripoff". In other words, most if not all businesses would sooner be affliction with no somebody on the locality than incisive comments. Proficient and well-bred replies are a saintly feeling, but that's a double-edged sword because it honest helps the position and folio status higher . No distrust there are leaning towards to free complaints on there, but how to justly descent it out? Anyone can high-minded up with on there and wig nearly anything they can brand as of (with no culpability) because a issue wouldn't suffer them to quarrel a outcome after the stated payout period . The possessor "Ed" pulls in a collection of slimy lucre from donations (even albeit it's not a non-profit), extorting businesses, and advertising revenue. The extortion business is "Ripoff Communication Corporate Advocacy Program". I don't get the drift how it's explained on the ordering, but businesses carry been charged $50,000 and more payment this "mending". It's a inescapable dimensions a good scam actually . Furthermore , anyone who posts there is not sharp-witted engage their own grouse removed or edited . The ripoffreport.com setting isn't what it seems, so ironically ripoffreport.com is a ripoff. It's a dexterous scam, but it's positively a scam . There are some ways in which the chore games/has gamed the search engines (specifically Google), to full of as fabulously as they do, so confidently they'll wake up to that. This choice be less of an issue when Google stops giving them so much millstone in the search results . During the advance action, I read where people did experiments and tried to mail "reports" on the position major ripoffreport.com, Google, or sponsors at ripoffreport.com, and the reports were not approved . http://allthingsd.jobamatic.com/a/jobs/find-jobs/q-Globaltranz 00Rapid growth in mobile technology is changing the face of businessmobile technology, business technology, faulting module urlmon.dll, technology blogThe past 12 months there has been an incredible jump in technology related to mobile devices. Smaller, faster, and more feature-rich at an astonishing rate.Rapid growth in mobile technology is changing the face of business The past twelve months have bore witness to an incredible jump in technology related to mobile devices. Smartphones, netbooks, and now <a rel="nofollow" href="http://www.gosmartbook.com/index.html?gclid=CO6awK_vgpsCFRYiagodFH66eQ" target="_blank">smartbooks</a>, are getting smaller, faster, and more feature-rich at an astonishing rate. The release of products like <a rel="nofollow" href="http://news.cnet.com/8301-1001_3-10092426-92.html?tag=mncol;txt" target="_blank">VMWare's MVP</a> and incredibly small new processors from companies like <a rel="nofollow" href="http://www.informationweek.com/news/hardware/processors/showArticle.jhtml?articleID=217701063" target="_blank">Qualcomm</a> and <a rel="nofollow"" href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9133998" target="_blank">Freescale</a> have driven this growth, which shows no signs of stopping. All of this progress is quickly making it possible for many people to do most of their work away from a PC. We're not just talking about working from home anymore; we're talking about working from anywhere, with or without a laptop. Smartphones and other devices loaded with the latest mobile operating systems like <a rel="nofollow" href="http://www.google.com/mobile/android/" target="_blank">Android</a> or <a rel="nofollow" href="http://www.microsoft.com/windowsmobile/en-us/default.mspx" target="_blank">Windows Mobile</a> are running business applications like Office, blurring (or erasing) the traditional boundaries of the workplace. You can't do absolutely everything on a phone or mobile internet device (MID) that you can on a PC yet, but that will likely change very soon. If you're not already embracing the mobile bandwagon, there are a number of potential benefits to consider before making the plunge. The most compelling of them, however, just might be cost-savings. Many companies are looking to mobile technologies like cloud computing and MID to help them shed some or all of the costs of maintaining or expanding a physical office. No matter which benefits seem most pertinent to your operation, keep an eye on this booming trend for more developments in the near future. At this rate, it won't be long before the allure of the mobile office will be impossible to ignore. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Mobile Enterprise,Hardware<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Green technology isn’t going anywhere but upGo Green Technology, Going Green Business, Green Technology, Solar Power Technology National Venture Capital Association have found that 63 percent of surveyed venture capitalists expect growth in green technologies over the next year.Green technology isn’t going anywhere but up <a rel="nofollow" href="http://news.cnet.com/8301-11128_3-10260574-54.html?tag=newsEditorsPicksArea.0" target="_blank">As CNET reports</a>, Deloitte Research and the National Venture Capital Association have found that 63 percent of surveyed venture capitalists expect growth in green technologies over the next year. This statistic is according to their annual Global Trends survey, which utilizes a sample of 725 venture capitalists. What does this mean for your business's IT? While you won't likely be seeing <a rel="nofollow" href="http://www.tomshardware.com/reviews/technical-foundations-diy-solar-powered-pc,1693.html" target="_blank">solar-powered PCs</a> taking over the office any time soon, you will be seeing the accelerated widespread adoption of virtualization, remote and mobile technologies, and energy-efficient hardware. Fortunately, as more investment capital is poured into innovation, developers will feel the pressure to monetize the technology quickly, which means releasing products at competitive prices that are designed not only to save energy, but also to save money for the end user, relative to existing technology. So keep an eye out for opportunities to jump on the bandwagon. If you don't do it for the environment, do it for your checkbook! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Green Technology,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Non-Profits should take advantage of free/cheap technology to stay competitive and relevantnonprofit technology, social networking, nonprofit websites, cheap it services, affordable web developmentThe problem, of course, is that embracing cutting edge technology can be quite expensive, frequently extending beyond the overtaxed budgets of the typical nonprofit. Non-Profits should take advantage of free/cheap technology to stay competitive and relevant I stumbled across <a rel="nofollow" href="http://talance.com/blog/2008/12/16/nonprofit-tech-tips-from-a-wired-rabbi/" target="_blank">this blog entry</a> about a technologically savvy rabbi that raised some excellent points. The rabbi speaks of the importance of embracing change within community and process in order to communicate effectively with new generations. Advoca<img src="/umbraco/images/xp/Lminus.gif" id="webfx-tree-object-80-plus"/>ting the use of modern tools will help stop congregations from "fading into history." Although the post is directed to churches and synagogues, the message applies to any nonprofit organization, or really any organization that benefit's from engaging its members. The problem, of course, is that embracing cutting edge technology can be quite expensive, frequently extending beyond the overtaxed budgets of the typical nonprofit. However, many of us erroneously overlook cheap and easy technological tools that can make a big difference for members, employees, and patrons. Below is a list of examples from the rabbi's blog, mixed with some of my own: <ul> <li>Using Email, Blogs, Social Networking (FREE) - While some members of your audience may prefer notices and announcements via physical mail, the world's preference is rapidly shifting to electronic media. It costs nothing to create an email list and keep members up to date with periodic newsletters. Similarly, blogs and social networking sites are excellent ways to keep everyone engaged and recruit more people to your cause.  </li> <li>Creating a Good Website (FREE/Cheap) - People are spending more and more time online, and no entity can afford to ignore the opportunity to reach its audience online. Re-evaluate your organization's website: Does it look modern? Is it updated frequently? Is it interactive? Is it useful? The key to an effective online presence is to make users feel stimulated and involved. No one will visit your site if you don't give them a reason to do so.  </li> <li>Tearing Down Barriers (Cheap) - Does you organization provide training or adult education of some sort? Videotape sessions and make them available online. Does part of your revenue rely on the sale of merchandise? Make it so people can make orders and pay online. Do you want to encourage busy adults to spend more time with you? Give them wireless internet access for their laptops. Provide real-time updates to programming or event information on your website so it becomes easy for your audience to make plans to join you.</li> </ul> There are, of course, many other examples as well. Remember that as technology develops, it simultaneously becomes more accessible and more essential. Don't let its opportunities pass you by! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Social Media Marketing,Small Business Marketing,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Microsoft's new search portal, Bing! Will it hit home? microsoft bing, bing search, bing.com, Microsoft Search Engine, Search Engine BingThe buzz on the web has been strong. Bing replaces Microsoft's previous engine, Live Search, which occupied a distant third in market share to the industry's only two major players, Google and Yahoo.Can Microsoft’s Bing threaten Google's dynasty? Microsoft's new search portal, <a rel="nofollow" href="http://www.bing.com" target="_blank">Bing</a>, was officially launched yesterday (although it's been online in a partially functional format longer), and the buzz on the web has been strong. Bing replaces Microsoft's previous engine, Live Search, which occupied a distant third in market share to the industry's only two major players, Google and Yahoo. But Microsoft is hoping that their hefty investment in improving their search technology will earn them a large number of Bing converts. Microsoft claims that its algorithms are optimized for what research shows people use search for the most: shopping, travel, and health. And Steve Ballmer is reportedly planning to back the whole project up with $100 million in marketing. While <a rel="nofollow" href="http://online.wsj.com/article/SB124398438264979107.html" target="_blank">initial reviews</a> on the site's interface and functionality have been largely positive, <a rel="nofollow" href="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107296" target="_blank">naysayers raise an important question</a>: what is the incentive to change search engines? Was search "broken" before? Microsoft claims that search is, in fact, broken, and cites research that tells us that 30 percent of searches are abandoned without a satisfactory result. They hope to woo potential users with the promise of a better, easier search experience that returns results that are more relevant. Bing's interface touts some attractive bells and whistles, most notably the "hover" features that allows users to preview site content (even videos) without clicking on a link, ideally saving time normally wasted on browsing results by viewing them and having to click the back button. However, the bread and butter, in my opinion, is in the search technology. Microsoft has done a good job at making small improvements on Google's basic idea, but if the search results aren't better, users won't jump ship. One thing's for sure: with Microsoft's checkbook fueling marketing, Bing will get exposure. Whether or not it can generate repeat users over a long period of time remains to be seen. It will certainly take some compelling changes to pull me from my long-term relationship with Google, but I think that competition in the search market can only be a good thing. Google has enjoyed uncontested rule for long enough; the introduction of another formidable player should drive innovation that will benefit everyone. What do you think? Check out Bing <a rel="nofollow" href="http://www.bing.com" target="_blank">here</a> and leave your comments! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business SEO<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> 0Spam can be more than just annoying.symantec, spam protection, spam on the internet, internet spam, email spam, According to Symantec, spam now accounts for 90.4% of all email worldwide. Apart from being irritating, the practical implications of such a massive nuisance are various.Spam can be more than just annoying <a rel="nofollow" href="http://news.cnet.com/8301-1009_3-10249172-83.html?tag=mncol;posts" target="_blank">According to Symantec</a>, spam now accounts for 90.4% of all email worldwide. Apart from being irritating, the practical implications of such a massive nuisance are various: <ul> <li>Spam provides a significant productivity drain to all worker's with email. Commtouch concludes that it takes the average employee five seconds to open, read, and discard a typical spam email. <a rel="nofollow" href="http://www1.commtouch.com/site/resources/calculator.asp" target="_blank">Based on Commtouch's calculations</a>, a single employee can cost his or her company hundreds (or even thousands) of dollars a year in lost productivity simply by reacting to spam email. Add the cost of storage and the time it takes for each employee to re-focus on the task at hand after an interruption, and that figure multiplies.  </li> <li>The creation and transmission of spam email is extremely bad for the environment. <a rel="nofollow" href="http://www.science.ie/EN/index.cfm/section/news/page/newsPage/news_key/798" target="_blank">McAfee estimates</a> that spam accounted for 62 trillion junk emails in 2008, requiring 33 billion kilowatt-hours to send and receive. The amount of carbon waste produced from that electricity is the equivalent to the emissions from driving a car around the world - 1.6 million times. That works out to be both a big chunk of pollution and a big hit to the electricity bill.  </li> <li>As online malware and viruses continue to evolve at a terrifying rate, email spam remains a favorite channel for spreading malicious infection and phishing personal information. Information thieves are becoming increasingly skilled at tricking their victims into clicking links, often hiding links to malicious websites or downloads under the guise of an "Unsubscribe" button.</li> </ul> With email unlikely to be supplanted as the preferred medium for business communication any time in the near future, our spam woes are likely to continue to grow. Unfortunately, the time has come for all businesses to take a good look at spam policy and prevention, both for the sake of the company and the environment. There are lots of great software packages available that do an excellent job of reducing the onslaught, but more needs to be done on the user side to ensure that this epidemic is contained. Things as simple as encouraging your employees to continually update their junk mail settings or set aside specific times to deal with email exclusively instead of intermittently can go a long way in increasing productivity. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Internet News,Small Business Marketing<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Beware: Gumblar virus: sqlsodbc.chm fixgumblar virus, gumblar, internet virus, sqlsodbc.chm, gumblar virus removal Gumblar virus has been erupting all over the internet, and experts are claiming that the threat may be worse than the infamous Conficker. Beware: Gumblar virus News of the latest round of attacks from the Gumblar virus has been erupting all over the internet, and experts are claiming that the threat <a rel="nofollow" href="http://news.cnet.com/8301-1009_3-10251779-83.html?tag=newsEditorsPicksArea.0" target="_blank">may be worse than the infamous Conficker.</a> Aside from stealing personal information, Gumblar is known to intercept search queries from Internet Explorer through sites like Google and replace legitimate results with predetermined links set by attackers. Experts are saying that Gumblar's scariest attribute how hard it is to completely remove. According to ScanSafe, the most effective remedy to this infection is simply a full reformat and reinstallation. Fortunately, ScanSafe has provided a <a rel="nofollow" href="http://blog.scansafe.com/journal/2009/5/27/gumblar-modified-sqlsodbcchm-clue-to-infection.html" target="_blank">method of detecting a Gumblar infection</a>. Condensed steps below: <ul> <li>Find sqlsodbc.chm in the Windows system folder</li> <li>Obtain the SHA1 reading from the sqlsodbc.chm file</li> <li style="list-style: none">(CNET suggests using <a rel="nofollow" href="http://www.safer-networking.org/en/filealyzer/index.html" target="_blank">FileAlyzer</a> to obtain the SHA1)</li> <li>Compare the SHA1 to the list of normal instances that ScanSafe has identified in their blog</li> </ul> If your SHA1 doesn't match one of those listed by ScanSafe, you could be infected with Gumblar and should contact your security admin immediately. If you need any help with any of this, let us know (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Security,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Good economic news means now is the time to make changeseconomic upturn, prepare for the climate change, gain market share, small business opportunities As many economists are predicting an economic upturn later this year, much of the business world is beginning to prepare for the climate change.Good economic news means now is the time to make changes As many economists are <a rel="nofollow" href="http://www.voanews.com/english/2009-05-05-voa22.cfm" target="_blank">predicting an economic upturn</a> later this year, much of the business world is beginning to <a rel="nofollow" href="http://www.dailycommercialnews.com/nw/12087/en" target="_blank">prepare for the climate change</a>. With consumers finally coming out of their shells and back into the world of spending, the opportunity to gain market share is greater than ever, and it's important to be prepared to claim as much of it as possible. Many software and hardware vendors that have slashed prices considerably during the recession will be increasing them again as business picks up. So if you've been waiting for good news to make a significant purchase or upgrade, now is the time. As always, if you have any questions, let us know what you're thinking about (<a href="mailto:TheFutureOfIT@switchfast.com" target="_blank">TheFutureOfIT@switchfast.com</a>) and we'll make sure you take advantage of any applicable recession price breaks before it's too late. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Hardware,Software,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> 0Google: "The Web has won"Google's developer conference, advent of HTML 5, VPN security, TechWeb reportsGoogle has been aggressively pushing the adoption of web-based applications for years, and, as TechWeb reports, have finally declared "victory."Google: "The Web has won" Google has been aggressively pushing the adoption of web-based applications for years, and, <a rel="nofollow" href="http://www.techweb.com/article/showArticle?articleID=217700418&section=News" target="_blank">as TechWeb reports</a>, have finally declared "victory." At Google's developer conference on Wednesday, VP of engineering Vic Gundotra heralded the web as today's dominant programming model. They're expecting the <a rel="nofollow" href="http://www.w3.org/TR/html5-diff/" target="_blank">advent of HTML 5</a> to equalize any remaining advantages that hardware-based applications may have, allow all focus to be on the web for its ease of use and nearly unlimited accessibility. Later, Gundotra added that he eagerly awaits Microsoft to follow suit. What does this mean for small business? It's another big piece of evidence that, at least in the eyes of our developers, cloud computing is here to stay. With the bulk of development resources focused on mobile technologies like web-based applications, lightweight hardware, and VPN security, the benefits of the cloud computing model are likely to grow fairly rapidly and permeate the market from all angles. This news is no cause to make drastic changes, but it's definitely something to think about as you make changes going forward, especially because one of the most attractive benefits of cloud computing for small business is its scalability. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Internet News,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Lower-priced Windows 7 licenses for netbooks will have maximum spec limitwindows 7, maximum spec limit, small notebooks, netbooksZDnet and CNET have now reported that Microsoft will provide low cost licensing for Windows 7 Starter and Home Basic for Small Notebook PCLower-priced Windows 7 licenses for netbooks will have maximum spec limit For months, rumors have been afloat about how Microsoft will deal with netbooks with the release of Windows 7. <a rel="nofollow" href="http://blogs.zdnet.com/microsoft/?p=2859" target="_blank">ZDnet</a> and <a rel="nofollow" href="http://news.cnet.com/8301-13924_3-10249250-64.html?tag=newsEditorsPicksArea.0" target="_blank">CNET</a> have now reported that Microsoft will provide low cost licensing for Windows 7 Starter and Home Basic for Small Notebook PCs, but there will be a system specification limit that the netbooks cannot exceed. As reported by <a rel="nofollow" href="http://www.techarp.com/showarticle.aspx?artno=619&pgno=3#max_netbook" target="_blank">Tech ARP</a>, those limits are as follows: <ul> <li>Screen size: 10.2"</li> <li>Memory: 1GB RAM</li> <li>Storage: 250GB (disk) or 64GB (solid state)</li> <li>Graphics: No Limit</li> <li>CPU: Single core, 2GHz, 15W thermal design power (not including graphics and chipset)</li> </ul> If you're planning on moving to a Windows 7 environment when it's released later this year, keep these system specs in mind when making hardware purchases to save yourself some money down the line on licensing costs. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Hardware<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>NatotBeftNatotBeft@gmail.comhttp://www.download666.deuhm. i dont think so...0Agile Software Development divides big projects into manageable, budget-friendly chunksAgile Software Development, Control development costs, development team, development community In the midst of the global business cost-cutting frenzy that is the marketplace today, management is very busy dreaming up creative ways to reduce operational costs without crippling production.Agile Software Development divides big projects into manageable, budget-friendly chunks In the midst of the global business cost-cutting frenzy that is the marketplace today, management is very busy dreaming up creative ways to reduce operational costs without crippling production. A recent trend has been to leverage information technology for this very purpose: developing software to automate manual processes, thus increasing the efficiency and productivity of one's employees and thereby decreasing labor requirements for essential tasks and functions. The barrier to entry for this trend, however, is the monetary investment required to develop or customize these systems to work within an existing environment. While the cost to produce a robust, polished product can be prohibitive, the solution to making this cost manageable is simple: baby steps. "Agile Software Development," which has been a <a href="http://agilemanifesto.org/history.html" target="_blank">buzz phrase in the development community</a> for eight years or so, holds the key to these baby steps. In brief, agile software development can be defined as a philosophy of software development in which functional pieces of a "final product" are produced (and often launched) in iterative cycles, and the development team works closely and collaboratively with the client to quickly adapt to changes in scope and direction. There are many advantages to this approach, but two of them are especially pertinent amidst today's economic obstacles: <ul> <li>Control development costs by digesting them in pieces. Commission your developer to create the most basic, important features first and implement them immediately. Later, as you find yourself with more budget space, add something else. The idea is to view the application as an ongoing process. Rome wasn't built in a day, you know.  </li> <li>Drastically reduce implementation time and mitigate risk through constant feedback. You can implement your application quickly because you can expect a functional version at each iterative development cycle. Further, you can provide feedback as to what works and what doesn't as the software is being developed, ensuring that your end product will be exactly what you intended it to be.</li> </ul> We've had a lot of success implementing projects in stages following this model, so if you have any questions, let us know (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Software<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>Anonantwancooley5324@yahoo.comhttp://malcolmemerson4.livejournal.com/717.htmlThanks for that wonderful post. 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Allways best to know who you talk to!unlicyIncigericinez@gmail.comhttp://clothes.goodnano-av.com/Adidas soccer boots and Tecnica moon boots, Kids rubber boots and Frey boots here http://clothes.goodnano-av.com/TotalSecurityskrufx@gmail.comhttp://overviewforexbids.com/?pid=199&sid=751d72Hey guys. I'm new here, and I just want to spread the word about a product that is a total ripoff so no one gets tricked. It's called Total Security, and it's supposed to be some great Anti-Virus, but it's just a scam. Stay away from Total Security at all costs.00Recent influx of Phishing scams demands caution from internet usersvirus, cyber criminals, identity fraud, security risk, hackersPhishing scams are all the rage right now for hackers and cybercriminals, and their efforts to steal your personal information seem to be permeating every possible avenue. Recent influx of Phishing scams demands caution from internet users Phishing scams are all the rage right now for hackers and cybercriminals, and their efforts to steal your personal information seem to be permeating every possible avenue. The latest outbreak has left <a rel="nofollow" href="http://news.cnet.com/8301-1009_3-10246536-83.html?tag=newsEditorsPicksArea.0" target="_blank">Facebook scrambling to fight back</a> as some <a rel="nofollow" href="http://www.allfacebook.com/2009/05/arepsat-the-new-facebook-phishing-scam" target="_blank">users are reporting being affected</a> simply by receiving malicious messages, without clicking on any links or consenting to any downloads. "Phishing" is a term used to describe attempts from a third party to steal personal information from internet users, usually through fraudulent means. Over the years, phishing has manifested itself in many ways, usually through tricking users into clicking a link that accepts a malware download or creating fraudulent login pages that mimic legitimate websites. Many of these scams send malware to your system without users even knowing. To protect yourself, it's important to make sure your antivirus and firewall software is up-to-date and only click on links from trusted sources. If you think you've been infected with malware, run a virus scan to get the software out and then promptly change your passwords to any online accounts. If you have any questions or need any help, let us know (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Security,Internet News,Software<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>johnnyyourmail@gmail.comHello. Thank you for this great info! Keep up the good job!machomantowerclicks@gmail.comhttp://teeniac.infothank you! I really liked this post!teinbytower.clicks@gmail.comhttp://teeniac.infothanks0HeeveBeisHboralb0and@gmail.comhttp://canada.goodnano-av.com/This happened to my mother. 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Just as important, however, is choosing a reliable and efficient backup solution that is robust, secure, and can restore your data quickly and completely should a crisis occur. We run into too many companies who are still using outdated tape-based backups. Tapes are unreliable for a number of reasons: <ul> <li>Tapes are physically delicate and prone to damage by common environmental conditions such as excessive heat, humidity, or magnetic interference.</li> <li>Tapes are subject to loss or theft.</li> <li>Tapes have a limited life and need to be replace every 6 to 12 months</li> <li>If a tape has been damaged or a backup didn't complete properly, you won't know until you try to restore your data to no avail.</li> </ul> In addition to a providing a quicker restoration, hard drive-based backups to NAS devices or onsite servers possess none of the problems listed above. However, as clearly illustrated by the <a rel="nofollow" href="http://news.bbc.co.uk/2/hi/technology/8049780.stm" target="_blank">recent Avsim disaster</a>, a solution that exists solely onsite presents its own risks. The best total solution is a hard drive-based backup that includes an onsite and offsite component. While the onsite component exists for speed of recovery to reduce downtime in the event of hardware failure, the offsite component backs your data up to a remote data center, where it can be recovered in the event of a local disaster such as an attack from a hacker or an office flood or fire. Let us know if you have any questions about any of this or would like us to evaluate your current backup system. You can always shoot us an email at <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Security,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>Drerhapleraymokins@gmail.comhttp://business.goodnano-av.com/Read more hot reports about Business, Form business or Women small business loans http://business.goodnano-av.com/Drerhapleraymokins@gmail.comhttp://business.goodnano-av.com/Read more hot reports about Business, Form business or Women small business loans http://business.goodnano-av.com/Roserose.yowell@gmail.comhttp://busty.goodnano-av.com/idk if u just kno what u r doing u can be alright with tapes. but u are right that a hard disk backup is the way to go0War998rose.yowell@gmail.comhttp://busty.goodnano-av.com/DEFINITELY0objertarajameed.reed@gmail.comhttp://california.goodnano-av.com/thanx for the heads up0Thourrehikeericinez@gmail.comhttp://car.goodnano-av.comI know from experience that tapes can get messed up0Shour76ericinez@gmail.comhttp://car.goodnano-av.comSooooooo true0Lerslieffedadriarlett@gmail.comhttp://cameltoe.goodnano-av.com/IDK NOT NECESSARILY. 0vicman190reinuittime@gawab.comhttp://www.buyviagrageneric.comas a consequence of you for your report and it helped me in preparing my college assignment.0Roulette-Edelgardgfkzlogdhgdv@gawab.comhttp://roulette-learning.weebly.com/ I cannot believe this will work!Bill Bartmannmarylouisepru@gmail.comhttp://www.xbox360achievements.org/forum/member.php?u=234540Great site...keep up the good work.Kelli Garnerkelligarner456@gmail.comhttp://en.wikipedia.org/wiki/Kelli_GarnerThats very good to know... thanks0Internet Explorer 8 crashing with faulting module urlmon.dllIE 8 Error, urlmon, internet explorer 8, internet explorer fix, faulting module Fixing urlmon.dll : Faulting application iexplore.exe, version 8.0.6001.18702, faulting module urlmon.dll, version 8.0.6001.18702, fault address 0x0003e819. Quick fix for Internet Explorer 8 crashing with faulting module urlmon.dll Chris Barker, one of our network engineers, spotted a quick fix for a recent issue with IE8 in conjunction with Spybot immunizations. You know you're having this problem if you receive this error: Faulting application iexplore.exe, version 8.0.6001.18702, faulting module urlmon.dll, version 8.0.6001.18702, fault address 0x0003e819. For more information, see Help and Support Center at http://go.microsoft.com/fwlink/events.asp. The Spybot immunization process adds more than 10,000 domains to IE8's "restricted sites," which is far too much for IE8 to handle. If you're getting this error message or your browser is sluggish and you use Spybot, <a href="/media/20816/deldomains.zip" title="DelDomains.zip">click here</a> for the fix and follow the directions below: <ul> <li>Download and unzip the contents of DelDomains.zip</li> <li>Right click on the unzipped file (DelDomain.inf) and chose Install</li> <li>Double check that the restricted sites have been deleted: open Internet Explorer and go to Tools, Internet Options. Click the Security Tab, Restricted Sites icon, and then the Sites button and confirm that the list of Restricted Websites is blank.</li> </ul> If you have any trouble running the fix or any additional questions, shoot us an email at <a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a> and we'll help you out. You can also <a href="/support/quick-fix-for-internet-explorer-8-crashing-with-faulting-module-urlmondll.aspx" title="Quick fix for Internet Explorer 8 crashing with faulting module urlmon.dll"> click here</a> for detailed directions with screenshots. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Internet News,Security<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>Matt Owenmowen@switchfast.comwww.switchfast.comis there anything Barker can't do?Mario Szternszterm@Walla.comUNBELIEVABLE!! works great, tahnks!Markku Lahtinenmarkku.ju.lahtinen@elisanet.fiThanks. 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The Giants are now using their new Shoretel system.SF Giants: Low maintenance costs and an able feature set prove to be big cost-savers with new VoIP system Reading through <a rel="nofollow" href="http://news.cnet.com/8301-13772_3-10238394-52.html" target="_blank">this article</a> about the Giants and their new <a href="/voip-and-telecom/shoretel-voip-telephony.aspx" target="_blank">ShoreTel system</a>, I realized that this is a textbook example of the "new era" of big cost-savings through voice-over IP telephony. A few years ago, everyone was looking to VoIP to directly reduce their communication bills via toll bypass. While there are still savings to be had through toll bypass, a combination of falling telecom prices and rapidly developing new technologies have shifted the public focus to a wide array of bigger cost-cutting features. Although the Giants' example exists on a much larger scale than applies to most of us, the same core benefits apply across the board. Most notably - as an immediate cost cutter - is reduced maintenance overhead. The Giants expect a 72% decrease in annual maintenance cost with their system, likely resulting from a combination of higher reliability, better energy efficiency, and easier moves/adds/changes. Although the system was a big investment, they expect it to pay for itself in just three years through decreased maintenance costs alone. Another significant benefit of a <a href="/voip-and-telecom.aspx" target="_blank">VoIP system</a> is the nearly limitless potential for added functionality and network process integration. The Giants largely leveraged these opportunities to improve the customer experience, but most organizations will find great potential to streamline internal business processes and reduce overhead by increasing productivity and operational efficiency. The strides that VoIP technology has made over the last couple of years have caused us to look at our phone system as more than just a convenient means of communication. If you haven't already, you owe it to your business to take a good look at how VoIP may benefit your business. It isn't always an easy choice, but the potential benefits are big enough to make considering VoIP a worthwhile investment of time. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business VoIP<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>emangeurgerngttasww765@gmail.comhttp://www.bikegaba.org/gaba/buy-pills-with-no-prescription-online/index.htmlonline cialis airfox cialis viagra onlinecialis buying generic cialis buy phentermine order viagra emangeurgerngttasww765@gmail.comhttp://www.bikegaba.org/gaba/buy-pills-with-no-prescription-online/index.htmlVoIP is the ONLY way to go nowadays00Aging hardware can be much costlier to keep than to replace.aging hardware replacement, decreased performance, energy consumptionThis may seem like a money-saving measure on the surface, but the truth is that there is a significant cost to NOT replacing out-of-date hardware.Aging hardware can be much costlier to keep than to replace Thanks to the state of the economy, it's tempting to try and push the limits of your hardware to delay inevitable upgrades. This may seem like a money-saving measure on the surface, but the truth is that there is a significant cost to NOT replacing out-of-date hardware -- one that can very easily trump the cost to purchase its replacement. <ul> <li>Maintenance - Needless to say, old hardware is much more prone to failure than new hardware. In many instances, it only takes a few surprise maintenance bills to equal the cost of completely replacing the piece of equipment in question. Instead of budgeting for a single, planned upgrade, your company could be burdened with several unplanned bills and still be left with an unreliable resource.  </li> <li>Energy Consumption - Technology is constantly being forced to meet new energy compliance requirements. Over a given period of time, newer, more energy-efficient hardware could recoup a major portion of its cost through savings on your energy bills.  </li> <li>Decreased Performance - Sluggish servers and workstations can affect your employees and customers in significantly negative ways. Employees can lose hours and hours of productive time each month simply by spending time waiting for computers to load their work. By lengthening speed-to-market and delaying employee responsiveness, opportunities can be lost and the customer experience irreparably diminished.  </li> <li>Downtime - This is the worst of them all. All too often we hear people tell us that they want to continue pushing their hardware "until it blows up." Not only will these companies have to pay for the hardware to be replaced anyway, they'll also have to suffer the consequences of an unforeseeable and potentially devastating period of downtime sooner or later. What's worse is that critical systems tend to fail when they're being used the most - an occurrence that naturally coincides with a business's most profitable months.</li> </ul> Next time you have to consider a hardware upgrade, make sure you think about the reasons why that equipment needs replacing when you're weighing the cost and benefit of the potential purchase. As always, if you need help crunching any of these numbers or finding the best prices on purchases, drop us a line (<a href="mailto:TheFutureOfIT@switchfast.com">TheFutureOfIT@switchfast.com</a>). Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Hardware,Small Business IT<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Sometimes small changes make a big differencesmall business improvements, increase work efficiency, dual monitorWhen you get used to doing things a certain way, sometimes simple but significant improvements to your processes can slip by under the radar.Sometimes small changes make a big difference When you get used to doing things a certain way, sometimes simple but significant improvements to your processes can slip by under the radar. One example of a simple improvement with a great cost to benefit ratio is the use of dual monitors, as outlined <a rel="nofollow" href="http://www.nytimes.com/2009/01/15/technology/personaltech/15basics.html?pagewanted=1&_r=2&em" target="_blank">here in the New York Times</a>. From my personal experience at Switchfast, I can tell you that once you go to dual monitors, it's hard to go back. It seems like every task I perform is less tedious. It seems like every distraction is less distracting. I can interact with two spreadsheets at once. I can keep my email on one side and my work on the other, glancing at the email without having to stop working. I'm finding so many uses for them that I'm considering purchasing another monitor for my home computer as well! Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Hardware,Small Business Tips<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Plane crash victim escapes with his life and his critical dataonline backup, business data backup, data storageJoe Pettibone, our Director of Client Services, has long been a champion of utilizing a hosted backup solution for your business data.Plane crash victim escapes with his life and his critical data Joe Pettibone, our Director of Client Services, has long been a champion of utilizing a hosted backup solution for your business data. To see why, check out <a rel="nofollow" href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Storage&articleId=9130839" target="_blank">this article in ComputerWorld</a> that's been making its way around Switchfast. Give Joe a call (773.241.3035) if you want to learn more about hosted backup solutions. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Consulting & Support</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Consulting & Support</a> Hardware<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script> 0Uncontrollable environmental conditions make the ability to work remotely a powerful toolenvironmental conditions, swine flu, flu outbreak, productivity, blog articleThe recent news about the swine flu outbreak raises an interesting thought: There are a lot of unforeseeable events that can shorten or eliminate our productivity at a moment's notice. Uncontrollable environmental conditions make the ability to work remotely a powerful tool The recent news about the <a rel="nofollow" href="http://www.businessweek.com/technology/technology_at_work/archives/2009/04/preparing_your.html" target="_blank">swine flu outbreak</a> raises an interesting thought: There are a lot of unforeseeable events that can shorten or eliminate our productivity at a moment's notice. Whether it's disease, traffic construction, a blizzard, <a rel="nofollow" href="http://www.chicagobreakingnews.com/2009/04/could-swine-flu-cause-a-n-side-school-to-close.html" target="_blank">kids staying home from school</a>, or anything else, a poorly-timed mini-crisis can wreak havoc on deadlines at work. Of course, none of these setbacks are new; we've been dealing with them on a case by case basis for years. Still, how much more efficient would things be if there was a workaround for these unforeseen issues? How much time (and money) do companies and employees lose because they're unexpectedly unable to work? With the rising popularity of VPN technology and low-cost netbooks, these lost workdays are becoming a problem of the past. More companies, large and small, are finding it cost-effective to implement technology that allows employees to work from anywhere that they have an internet connection. Workers armed with a Blackberry and a laptop can be just as productive at home, on a plane, or in a hotel as they are at the office. Not only can this technology minimize unnecessary time off, but it can also increase job satisfaction. "I've been working at home one day per week for about five years," says Switchfast's Carrie Krakowski. "I feel more focused at home because there are fewer distractions, and I have access to everything that I would at the office through the VPN." Technology continues to tear down the walls of the conventional workplace, and our bottom line is better as a result. Best, Michael Holley Switchfast Technologies <a href="#" title="Default">Chicago IT Support & Consulting</a> <a href="/lp/rochester-it-support.aspx" title="Rochester IT Support">Rochester IT Support & Consulting</a> Small Business Tips,Mobile Enterprise<script type="text/javascript"> digg_window = 'new'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script>0Microsoft says that IT is "firmly entrenched as a strategic asset" among small to medium businessesinformation technology blog, IT consulting blog, IT support blog, technology blog, small business blog, Microsoft report, Microsoft information technologyMicrosoft released its annual "SMB Insights Report" last month, which analyzes two international studies to predict IT-related trends for the coming year. Microsoft says that IT is "firmly entrenched as a strategic asset" among small to medium businesses Microsoft released its annual "SMB Insights Report" last month, which analyzes two international studies to predict IT-related trends for the coming year. In addition to providing insight into how the market is evolving from an IT firm's standpoint, the report is a great way for small to medium-sized businesses (SMBs) to find out which opportunities to leverage in 2009. Microsoft's research asserts that "IT will play a significant role in shaping how soon and how aggressively the small and midsize business community reclaims financial stability and becomes a catalyst to help lead us out of a global recession." Microsoft predicts a "stronger-than average commitment to IT as a strategic investment" during the recession. Here's a summary of the key findings: <ul> <li>"Strategic IT investments bolster the bottom line" - SMBs can leverage IT as a cost-cutting tool and means to increase productivity. Outdated or manual business processes can be a massive, unnecessary cost that SMBs will no longer tolerate in times like these.  </li> <li>"Lower Budgets mean less has to be more" - Microsoft predicts that virtualization and server consolidation will continue to grow in popularity as they can add business capabilities while actually reducing operating simultaneously.  </li> <li>"Service and responsiveness are key" - As SMBs will be looking to leverage advanced productivity-increasing tools like mobile and collaborative technologies, responsive and reliable support will become crucial to avoiding downtime.  </li> <li>"Smaller companies will increasingly adopt cloud computing" - Falling hardware costs, increasingly reliable and robust hosted solutions, and advanced mobility features are making the cloud computing model very hard to ignore for SMBs.  </li> <li>"Better together: SMBs rely on trusted partners" - Microsoft predicts that SMBs will turn to IT partners more often to help improve bottom lines. As a reaction, partners (like Switchfast) will work harder than ever to deliver personalized service and build a lasting partnership.</li> </ul> The bottom line is that SMBs need to do whatever they can to run as efficiently and cost-effectively as possible, and technology can be a way to make large strides toward that goal. Feel free to give us a call if you have questions about any of this, or would like to evaluate your own tech situation to see if there's cost-saving potential to be leveraged. 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As <a rel="nofollow" href="http://www.cnn.com/2009/TECH/04/22/first.mac.botnet/index.html"> CNN reports here</a>, Symantec has announced what may be the first legitimate widespread Macintosh trojan threat. The threat affected just a few thousand Macs, far less than major PC threats have affected over the years (such as the recent Conficker.c virus that affected up to 10 million PCs nationwide), and certainly is no reason for Mac users to panic, but the message here is to be aware that things may be changing. The key to effective security has always been preparation. Whether your business is a Windows, Mac, or Linux based environment, you need to take proactive measures to protect your data and hardware. Whether that's through a reliable backup, antivirus software, or both, an investment in a solid security solution is worth its weight in gold. It only takes one devastating surprise bug to bring down an unprepared company! 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In the process of reducing overhead, however, businesses tend to cut valuable resources, putting them in a more difficult position to maintain profitability. There is an alternative solution. Examining operational processes often exposes costly inefficiencies that can be eliminated, improved, or automated, translating into immediate cost-savings and improved productivity. If you can save yourself money by changing how something is done, you not only avoid cuts that hurt your business, but actually improve your operations, putting yourself in a better position to capitalize on the opportunities when better times return. An example: While working with one of our clients recently, Switchfast discovered several outdated manual data entry processes and systems that were unnecessarily slowing performance and productivity. Switchfast contracted with the client to perform a full analysis of the inefficient operations that existed. 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