Switchfast Blog: The Future of IT
Big Brand Facebook Success Tips Small Businesses Can Easily Implement
Friday, May 27, 2011 by Michelle Hartley
Businesses large and small are currently utilizing social media
for all kinds of reasons. For everything from brand recognition to
sell top tier products, social media is slowly becoming one of the
most cost efficient ways for businesses of all sizes to market
themselves. One of the obvious top choices, Facebook has
become a staple in finding new business for a lot of larger brand
names. While there is always the obvious budget difference between
these large brand names and small businesses, social media is a
level on which all companies can exchange marketing tips.
Social media is completely free to all businesses to own and
utilize. What you do with your social media is what makes it useful
or not.
Mashable.com's article "8 Brands That Have Found Success on Facebook &
What We Can Learn" by Dave Kerpen, CEO of Likeable, a social
media agency, gives tips on how to utilize your social media to
build your brand based on 8 successful big brands.
Below are 3 valuable lessons to take from these successful
businesses social media strategies.
Lesson 1 - Utilize your Facebook frequently
but efficiently
Restaurant.com is successfully using its
Facebook to interact with potential clients. They utilize engaging
questions, asking for customer's feedback and offering tips. For
instance, a recent post on was "Feeling stressed? Did you know
eating peppermint helps calm you down?! What dishes or desserts
have you ordered that used peppermint as an ingredient?" By
offering a tip then asking readers to engage with the brand,
restaurant.com is not only gaining feedback from potential
consumers but they will also appear more often in fans news feeds.
Simply put, the more you post on your Facebook the more you will be
seen.
Lesson 3 - Share Photos with your
fans
A brand that is recognized in almost every country on the
planet, Oreo offers up some valuable lessons that
almost every brand can learn from -- be personal. People like to
feel like brands relate to them on a personal level and understand
what they want. Oreo actively participates in this consumer need by
uploading a fan's photo on their Facebook page each week from a
different country. The photo shows the fan either holding the Oreo
package or eating an Oreo in their favorite way. Uploading and
sharing photos on your Facebook page will promote good
feelings towards your brand.
Lesson 3 - Compel people to "like" you on
Facebook
Incorporating your Facebook page into every other outlet you
utilize for marketing will be the first important step in
generating more traffic to your Facebook page. But going a
step further, 1-800-Flowers.com put the Facebook "Like"
button on every product on their website. Even further,
1-800-Flowers.com offers special offers to consumers that "Like"
certain pages. Incentives are useful in increasing traffic to
the Facebook site and in increasing sales.
In the business world, it is understood that the
importance of social media is only increasing. This is one platform
where companies big or small can take ideas and tips from other
businesses to utilize their own Facebook more efficiently and
effectively.
Until next time -
Michelle Hartley
Switchfast Technologies
Chicago IT Support &
Consulting
DC IT Support &
Consulting
Outsourced Marketing Services
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