Switchfast Blog: The Future of IT
Small Business Marketing: How to Utilize Daily Deal Sites
Wednesday, December 14, 2011 by Jacqueline Gargaro
The daily deal trend is in full force. Companies like Groupon
and Living Social are rapidly growing and small businesses are
starting to incorporate social coupon discounting into their
overall marketing plan. While some companies are thriving in this
marketing strategy, others have taken a hard hit. In order to
utilize daily deal sites to a small business' advantage, here are a
few crucial elements to consider.
Preplanning
Before agreeing to implement a daily deal site into your
business, it is imperative to construct a strategy of how to
transform these "coupon customers" into full-paying clients.
Studies have shown 70% of customers who come in with discounts,
never return. To prevent this from happening, all customers should
be treated like full paying clients. Let them know you appreciate
their business. It is important to reward returning "couponers" and
this reward doesn't have to be monetary. Whether it is giving them
a free product, priority seating, or even just remembering their
name, it's the little things that can close the deal and help
create recurring customers.
Daily Deals are not a Cure-All
A daily deal site should not be embraced as a cure-all solution
for slow sales, but instead as one element of a well outlined
marketing plan. There are hundreds of social marketing sites out
there, each catering to different types of businesses. In order to
be most successful, choose a platform that most closely matches
your marketing goals. For example, check out Daily Deal
Media which is a database that tracks the activity of around
600 daily deal sites.
Utilizing coupon discounting will definitely introduce you to
new potential customers - but it's making sure these customers
return that will lead your business to growth and profit. If your
company is considering investing in a daily deal site, Switchfast
can help create a marketing plan that will allow you to effectively
utilize this tool. Feel free to contact us at (773)
241-3007 or check out outsourced-marketing-for-small-business.aspx
for more information.
Until next time -
Jacqueline Gargaro
Switchfast Technologies
Chicago IT Support &
Consulting
DC IT Support &
Consulting
Outsourced Marketing Services
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