Switchfast Blog: The Future of IT
3 Reasons Small Business Owners Should View SEO Like a Car
Friday, June 11, 2010 by Matt Hymel
The internet has become a digital space for consumer/client
interaction and small businesses have identified that, in order to
be found, they must be put in front of their target market. Keeping
up with this evolution, search engines like Google, Bing, and
Yahoo, are helping people all over the world find what they want
and, more importantly, what they need.
Most small business owners have seen their companies grow after
making investments in SEO and watching their product or service
shine in the spotlight of their potential market. So what's
stopping those small businesses that currently aren't involved with
any search engine optimization?
Like many enterprise decisions, there is plenty of research that
goes into making small business investment decisions with options
like SEO, SEM, or Social Media Marketing. When considering SEO, it
can help to think of it like your car. Here are three fairly
relatable viewpoints in discussing your vehicle - and why SEO isn't
much different:
"My car is a long-term investment that will be utilized
on a daily basis."
Vehicle buyers do plenty of research to find the perfect car
company, brand, and make/model that fits their needs. Cars can be
personalized from inside out with color, accessories, and other
exciting additions. Like searching for a car, small businesses want
to know their SEO work will be affordable in price and a quality
build. There are several ways to jump into SEO, and like finding
that super comfortable driver's seat, there's a perfect SEO plan
for you out there - don't settle for the stock product.
"I could walk or bike to work, but my car gets me there
quickly."
Apart from the health benefits from a physical commute, walking,
biking, skating, or hiking (whatever it takes to get into work,
right?) all take an extra amount of time. You will inevitably reach
your destination, but you may lose valuable time dedicated to other
areas of interest or investment. Taking a vehicle can reduce down
time and improve workplace efficiency. Search engine optimization
can help you get your business moving faster and it allows you to
designate extra time to areas like internal communications, product
development, and overall customer satisfaction, all while
benefiting from a consistent improvement in market presence.
"I vaguely know what's going on 'under the hood', but I
couldn't tell you how to fix it when something goes
wrong."
Car buyers rely a lot on vehicle experts when it comes to
maintenance and up keeping. Even with the automobile so integrated
into everyday life, most individuals don't have the time or
resources to study the dynamics of how their vehicle actually
works. For this very reason, there are special services and talents
that help keep your car and your sanity on a straight path. While
SEO can be done internally, most small businesses don't have time,
resources, or simple man power to push their way up the search
engine rankings. For this reason, SEO specialists can help by
building a consistent plan that fits both your schedule and budget,
teaching you about the tricks of the trade along the way. More and
more business-minded individuals are eagerly seeking to educate
themselves in better business growing methods, including Search
Engine Optimization.
In a digital world where content is created by the gigabytes,
small businesses need an exceptional "vehicle" to get where they
are going - SEO is one tool that can be used to push your products
and services to the forefront while maintaining a consistent
growth. The next time you get in your car, think about all the
potential clients that could be going from Point A to Point B - or
from their search engine to your website.
Until Next Time -
Matthew Hymel
Switchfast Technologies
Chicago IT Support &
Consulting
Rochester
IT Support & Consulting
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