Switchfast Blog: The Future of IT

Search Engine Giant Google Fails its Own Test, Offers its SEO Pointers

Thursday, March 04, 2010 by Matt Hymel

One would think that being at the pinnacle of an industry that see's no better branded opponent might inspire said company to cruise at idle while their great work continues its consumer takeover.

This mindset may have crippled Microsoft, and Google certainly isn't taking anything for granted.

A plethora of Google properties was put through the wringer recently, as Google took a step back to evaluate their own optimization production.

The results were surprisingly harsh.

Out of the 19 subjects and topics tested, Google found 8 areas which they deemed, "need improvement," with almost half of those concerns dealing with on-page optimization.

The two lowest scores came out of Search result presentation, in which 'Description meta tag use' and 'Appealing Google site links' raked in a 33% and 32% respectively. Overall, the company scored very well when it came to 'Clear main page result on Google for Google products' and using proper headline tags and internal anchor text.

Keep in mind, Google is not content with anything but the best, so they have released a detailed report that contains some tips on improving SEO across the board.

Hit the link for further details as well as the actual report.

Until next time -

Matthew Hymel

Switchfast Technologies
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