Switchfast Blog: The Future of IT
Will Bing Turn into a Significant Search Engine?
Thursday, March 11, 2010 by Bryan Anderson
Google may not be on the decline, but Bing is certainly making
an uphill climb, as slow as it may be.
In an article over at CIO.com, Bing's share is
increasing at the expense of both Google and Yahoo. Just recently,
Yahoo teamed up with Bing's creator, Microsoft, to remain more
competitive in online search.
There are conflicting reports on the market share numbers.
First, analysis firm Experian
Hitwise reported its search market data for last month. The
data shows Bing almost gaining a full percentage point over 2
months, jumping from 8.92% market share to 9.70% while Google
dropped from 72.25% to 70.95%.
One credit to Microsoft is the immense marketing push that began
putting Bing on the map. With their sights set on mobile, Bing may be just
as aggressive in the mobile sector as they were with the
conventional market.
Did Bing take all that traffic away from Google? And given a
year or two, will Bing start to take more consistent bites out of
Google's market share?
comScore, another analysis participant,
reported a 0.1% increase in Google market share and a 0.2% increase
in Bing market share over the period of January and February 2010.
This is not as stunning as Experian's scores, but it did indicate a
decline in Yahoo share by 0.2%, another possible indicator of
Yahoo's loose grip on the search market arena.
What will this mean for SEO and SEM? Although it is farther down
the road, Bing has the resources (Microsoft) and the unique
direction to pursue a large chunk of the Search Engine market. Its
footprint in mobile will be especially important in the next couple
years as software technology is evolving to adapt to MID's and
smartphone devices.
What search engine do you find most useful - Google or Bing? Or
both?
Until next time -
Matthew Hymel
Switchfast Technologies
Chicago IT Support &
Consulting
Rochester
IT Support & Consulting
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