Switchfast Blog: The Future of IT

Can Your Company Benefit from Google Buzz?

Thursday, February 11, 2010 by Matt Hymel

Google has come a long way from being a lowly search engine - they are now entering the social networking industry with the introduction of Buzz, a social media tool designed to create a more interactive setting within Gmail. Not only is it accessible via Gmail, but you can geo-tag any comment or social interaction through mobile devices.

In theory, this sounds like the next step for Google - with a large network of followers, it only makes sense to continue with ways for their consumers to constantly interact.

But haven't they tried this before?

Real time communication has always been a consumer utility, but will this translate into enterprise?

In an article by Tony Bradley over at CIO.com, he explains that the "ability to collaborate in real-time is an aspiration for many enterprise solutions," and "social information is important to businesses." As of right now, "Google needs to figure out how to integrate the enterprise and consumer services, but provide IT administrators with the tools necessary to restrict or deny access."

Hit the link for the full article.

Watch this video for more information about Google Buzz.

Until next time -

Matt

Switchfast Technologies
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