Switchfast Blog: The Future of IT

eMarketer: SMBs Prefer Digital Media Over Traditional Media

Wednesday, September 09, 2009 by Michael Holley

According to a study by the Kelsey Group and ConStat, 77% of SMBs purchased online advertising in the month of August 2009, whereas just 69% purchased traditional advertising. This marks the first time that online ad penetration has surpassed traditional ad penetration, and has changed from 73% online and 74% traditional a year ago.

You can see the original article, complete with charts and graphs, here.

This is just further evidence that online is the future of marketing to consumers and businesses alike. The best part is that, right now, online advertising is still generally significantly cheaper than traditional advertising. You can bet, however, that it won't stay that way forever. So if you haven't jumped on the bandwagon, whether through SEO, PPC, AdSense, online press releases, social media, or elsewhere, you really are missing out, and it could cost you significantly in the long run.

Best,

Michael Holley

Switchfast Technologies
Chicago IT Support & Consulting
Rochester IT Support & Consulting

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Archives

• 2010
  • July (18)
    • How Small Businesses Can Take Advantage of Mobile SEO
    • Microsoft’s Internet Explorer Going Strong But Faces Adversity
    • Your Social Media Experience as a Small Business
    • How Large Corporations Are Influencing the Small Business Scene
    • Firefox 4 Beta Shows Off Improved Interface, Still Not Quite Speedy
    • How Professional Online Networking Adds to the Value of Your Small Business
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    • Go Blog About It! 6 Reasons Why Your Small Business Should Maintain a Blog
    • Move Over, iPhone: 5 Reasons Android Now Works for Small Enterprise
    • 500 Million Reasons Small Businesses Should Join Facebook
    • Apple Targets the Small Business Market
    • Increase in IT Spending Points to IT Innovation
    • Firefox Impresses Users with Interface and Security Updates
    • 4 Reasons Why Small Businesses Should Build Local SEO
    • President Obama Promotes the Power of Small Business
  • June (21)
    • Google Supposedly Drops Windows for “More Secure” OS
    • Will Android Overtake Blackberry in Enterprise?
    • The Upcoming Generation of IT – Social Networking and Generation Y
    • Zero-Day Flaw Affecting Adobe Flash, Reader
    • Heads Up Chicago Small Business: SEO is King of Budget-Minded Marketing
    • Small Business Sees Rise in Confidence
    • We Ask Again: Will Google’s Caffeine Affect SEO?
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  • May (16)
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    • Google’s New Search Page Layout and Its Effect on SEO
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    • 17th Annual Chicago Cares Serve-a-thon on Saturday, June 12, 2010!
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    • Patch Tuesday: Slow, But Still Very Important
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    • Businesses Begin the Windows 7 Migration
    • National Broadband Plan – How Will It Affect Small Business?
    • Attention SMBs: Microsoft Makes Windows 7’s XP Mode Available Without Virtualization
    • Chicago Avoids the Top 10 Riskiest Online Cities
    • Is Ubuntu’s Lucid Lynx Concentrating on Aesthetic or Functionality?
    • New Office Communications Server for Microsoft around the Corner
    • Hungry Hungry Hackers Conquer IE8 on Windows 7 (Among Other Feats)
    • Most Dangerous Search Terms According to McAfee
    • Microsoft and Apple Releasing Critical Updates
    • iPhone for Verizon – A Small Business Game Changer?
    • AMD, Intel Unleash New Processors, Look to Power Small Businesses
  • February (19)
    • Microsoft Azure Platform Opens to Public
    • Would It Benefit Your CIO to Blog?
    • Breaking Through the Condescending IT Image
    • Beware: Rogue iPhone Apps that Steal Data
    • On the Right Track: IE 8 World’s Most-Used Browser
    • The Dangers of Using a Public Wi-Fi Network
    • Build a Strong Brand alongside a Booming Business
    • TLS/SSL Flaw Found in Windows
    • Can Your Company Benefit from Google Buzz?
    • Windows Patch Tuesday Update Producing Blue Screen
    • Can IT Boost Your PowerPoint Creativity?
    • Firefox Poised to Penetrate IE Stronghold as Primary Enterprise Browser
    • Free Version of BlackBerry Enterprise Server Coming Soon
    • Adobe Issues Out-of-Band PDF Updates
    • Google Buzz May Be Black Hat SEO Haven
    • Microhoo is Official, but Don’t Expect Changes Quickly
    • Small Business Blogging: Benefits and Drawbacks
    • Social Media Thrives On Small Business Innovations
    • Adobe Releases Critical Security Update for Download Manager
    • WiMAX & LTE Networks Bringing VoIP into Big Picture
    • Creating a Smartphone Application – For Enterprise Use
    • Three Big Reasons to Take a Minute to Upgrade Your Browser
  • January (9)
    • Microsoft Announces Pricing for Office 2010
    • Keep an Eye Out for Microsoft Windows Patch this Tuesday
    • Microsoft Announces IE Security Hole Believed to be Involved in Google Attacks
    • FireFox 3.6 RC2 Released Sunday
    • Will 2010 Bring "Hybrid Clouds" ?
    • Microsoft Investigates Internet Explorer Flaw - Again
    • IT Spending to Increase in 2010
    • Why Your Social Media Image Matters – Especially for SEO/SEM
    • Windows Mobile 7 Demo to Appear Next Month
    • The iPad - How Will 'it' Affect IT?
    • To Enterprise or Not - Tech Analysts Split on iPad
    • Google Sets Sights on Enterprise Version of Nexus One
    • Beware: Latest Search Malware Threat – ‘Apple iPad’
• 2009
  • December (10)
    • Beware: Top Ten Riskiest Domains
    • Important Microsoft IE Security Update Coming Tuesday
    • Copenhagen Climate Talks Spawn Flurry of Positive Green Tech Activity
    • Microsoft Claims BitLocker Security Hole is Only Dangerous in “Highly Unlikely Situations”
    • Beware: Koobface.GK “Christmas Worm”
    • Last-Minute Holiday Gift Deals
    • Mozilla Releases Important Security Update for Firefox
    • Entrepreneurs: Internet Usage Still Somehow Continues to Climb
    • Nexus One ‘Google Phone’ Expected at January 5th Android Event
    • McAfee says Adobe Will be a Bigger Hacker Target than Microsoft in 2010
  • November (13)
    • Microsoft Opens World-Class Data Center on Chicago's Outskirts
    • Reminder: New Chicago Area Code to be Active on November 7
    • Latest T-Mobile Outage is Fixed
    • Windows 7 is More Secure, but You Still Need Antivirus
    • Attention eCommerce: Reliable Search can Aid Conversion Rates
    • Apple Releases Snow Leopard Update v10.6.2
    • Google Maps Launches Flu Shot Finder
    • Upgrading Obsolete Systems can Save Huge Amounts of Money, but Do Your Research First
    • Next Generation Collaborative Tools are Changing How We Interact
    • Let Switchfast Help with Holiday Shopping!
    • Verizon Doubles Early-Termination Fee for Smartphones
    • Beware: Dangerous iPhone Worm
    • Future of the Internet Browser: Speed is King
  • October (12)
    • Use Copyscape to Protect your Reputation with Google
    • Non-Profits: Upgrade to Windows 7 for free through TechSoup
    • Beware Keylogging: The Latest Phishing Fad
    • Beware "Chicago Marathon 2009 Results" Malware
    • Good SEO Takes Time, but the Results are Well Worth the Wait
    • Google’s Postini Outage Affects Many United States Users, Now Resolved
    • MicroStrategy Offers Free Business Intelligence Software
    • Windows 7 is Imminent, the Internet is Buzzing
    • Lifehacker posts Master List of Windows 7 Shortcuts
    • ICANN to bring non-English web addresses to the internet in 2010
    • Smartphone sales to surpass laptop sales by 2012
    • Free Software Scans Twitter Links for Malware
  • September (10)
    • Gmail Outage Blamed on a Capacity Calculation Error
    • SEO vs. Yellow Pages: Times are Changing
    • Exchange 2007 Support May be Snow Leopard’s Killer Feature
    • eMarketer: SMBs Prefer Digital Media Over Traditional Media
    • Workplace Computers: To Lockdown or Not to Lockdown?
    • Non-Profits Gain Free Revenue through GoodSearch
    • SANS Institute: Unpatched Software is Top Security Risk Worldwide
    • IE Now with HTML5 Compatibility, Thanks to Google
    • Microsoft CEO Steve Ballmer on the "New Normal"
    • Microsoft Offers Free AntiVirus Software
  • August (10)
    • Microsoft Office 2010: What We Know So Far
    • XP Mode: Killer App for Windows 7 Enterprise Adoption?
    • Google, Apple release helpful software updates
    • Is Google’s “Caffeine” a game-changer for SEO?
    • “Hot Content” like Erin Andrews Video Used as Bait for Malware
    • Non-Profits Should Look to Search Engines for Affordable Donor Generation
    • Windows Server 2008 R2 Released to Software Assurance Subscribers
    • Apple to Release Snow Leopard on Friday (8/28)
    • European ‘Cyber-gangs’ targeting small to medium-sized businesses
    • Snow Leopard Not as Secure as Advertised?
  • July (15)
    • Three easy habits to keep your system up and running
    • Be careful what you tweet!
    • Workaround for Microsoft ActiveX Security Vulnerability for IE6 and IE7
    • As a source of customers, the internet has become impossible to ignore
    • Microsoft to release security patches for DirectX/ActiveX on Tuesday (7/14)
    • Microsoft to release Windows 7 to Businesses on September 1st
    • Non-Profits can gain a major edge using a CMS
    • Why you need to be archiving your email right now
    • Google’s Q2 revenue tells us where opportunity lies
    • Service Pack 2 to be released for Office 2008 for Macintosh today
    • Thanks to everyone who stopped by the Switchfast booth at the City of Chicago Treasurer’s Small Business Expo!
    • How to use social media to bring business on no budget
    • Why every organization should utilize an electronic document management tool
    • Microhoo: Microsoft and Yahoo finally agree on a search partnership
    • Beware Rogueware: Fake security software that is becoming big business
  • June (14)
    • Beware: Gumblar virus
    • Spam can be more than just annoying
    • Can Microsoft’s Bing threaten Google's dynasty?
    • Non-Profits should take advantage of free/cheap technology to stay competitive and relevant
    • Green technology isn’t going anywhere but up
    • Rapid growth in mobile technology is changing the face of business
    • High tech lighting can save up to 40%
    • Clearwire to launch 4G WiMax in Chicago this summer
    • A close look reveals unique pricing opportunities for MS Office
    • Windows 7 just around the corner, presale details leaked
    • Nortel sells wireless business, further signals change in telecom landscape
    • Economic downturn has been catalyst for SMB adoption of managed services
    • Another "No Backup" Horror Story
    • Cisco claims big internal savings through telecommuting
  • May (13)
    • Microsoft says that IT is "firmly entrenched as a strategic asset" among small to medium businesses
    • Uncontrollable environmental conditions make the ability to work remotely a powerful tool
    • Plane crash victim escapes with his life and his critical data
    • Sometimes small changes make a big difference
    • Aging hardware can be much costlier to keep than to replace
    • SF Giants: Low maintenance costs and an able feature set prove to be big cost-savers with new VoIP system
    • Quick fix for Internet Explorer 8 crashing with faulting module urlmon.dll
    • Beware Unreliable and Inefficient Data Security Solutions
    • Recent influx of Phishing scams demands caution from internet users
    • Agile Software Development divides big projects into manageable, budget-friendly chunks
    • Lower-priced Windows 7 licenses for netbooks will have maximum spec limit
    • Google: "The Web has won"
    • Good economic news means now is the time to make changes
  • April (3)
    • Instead of Sacrificing Your Assets, Streamline Them
    • Mac Users Should be Aware that Security Threats are Growing
    • Big Microsoft discounts available through May
  • March (1)
    • Going Green Means Saving Green ($$$)