Switchfast Blog: The Future of IT
Is Google’s “Caffeine” a game-changer for SEO?
Friday, August 14, 2009 by Michael Holley
Google has officially made available for use a working prototype
of a major revamp of its search algorithm. The impending update
will allegedly improve the search experience on many levels,
allowing users to experience faster loading times, larger indexes,
and more relevant results, with increased emphasis on recency and
social media. The project is codenamed "Caffeine."
While many people are claiming that this rather significant
occurrence must be a response to the pressure that Microsoft's Bing
has recently placed on Google's number one spot in the search
business, but Google claims to have been working on Caffeine since
long before Bing's announcement.
You can check out Google's "Caffeine" build by clicking
here. Many bloggers have already begun to note the differences. Although the algorithm
will likely undergo many changes before it goes live as the new
Google, it is important to note that your website's SERP rankings
for your targeted keywords will likely change significantly,
meaning that you're going to want to take a look at where you stand
and contact the proper SEO authorities, if necessary, to ensure
that you maintain your rank. Fortunately, by the time the new
algorithm is finished and officially live, most SEO specialists
will have played with the demo for quite some time.
Best,
Michael Holley
Switchfast Technologies
Chicago IT Consulting
& Support
Rochester
IT Consulting & Support
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