A recent Harris Poll of 2,000+ adult respondents via telephone reports that internet usage for adults is up to a record 13 hours per week on average. Total internet penetration rates are hovering at around 80%.
What does this mean for small business? It means that you are putting your business at a severe competitive disadvantage if you don't have a solid online sales/marketing strategy. If you don't believe me, here are some more highlights from the poll:
- As defined in the poll questions, all of the usage statistics do NOT even include email.
- 50% of all of those online used the internet to buy something within the last month.
- The number of adults online at home has increased ten percent in the last three years.
- Business to business marketers: the age groups that spend the most time online are 30-39 (18 hours/week) and 40-49 (17 hours/week), representing the vast majority of top level decision makers at businesses. Further, those age groups were also the ones with the highest rates of having bought something online in the last month (62% and 56%, respectively).
- Estimated number of adults online is 184 million, based on 2008 census data.
The significant leap in time spent online over the past two years can likely be attributed to the increasing number of things that people are doing online. With free ad-driven services like search and multimedia becoming more popular than ever, the opportunity to integrate your organization's message into important facets of your audience's online experience is greater than ever before. Furthermore, the interactive nature of the internet coupled with the fact thrat internet use is a completely user-driven experience means that your customers are more likely to see your message when they're actively engaged and ready to consider a purchase.
Thanks to the explosive growth of the smartphone market, this trend of increased time spent online is likely to continue for years to come. Is your business positioned to take advantage?
More numbers and evaluation can be found here.