Chicago IT Support and Consulting

Switchfast Blog: The Future of IT

Small Business Strategy: Utilizing Location-Based Mobile Services

Monday, August 23, 2010 by Matt Hymel

It's one approach to build a strategic website-it's another to play an active role in the emerging mobile location-aware service market. As any business can point out, mobile users are glued to their respective devices for plenty of important tasks-communication, moderation, and regulation. The idea of "local" has taken off ...  Read more >

500 Million Reasons Small Businesses Should Join Facebook

Thursday, July 22, 2010 by Matt Hymel

Social media has turned into a global phenomenon as evidenced by this week's announcement from Facebook headquarters. At 500 million members, Facebook hit the halfway point to a billion users, a feat unheard of merely 5 years ago (when Facebook launched). As the internet continues to permeate all aspects of life, social medi...  Read more >

How Professional Online Networking Adds to the Value of Your Small Business

Friday, July 09, 2010 by Matt Hymel

While most college students are learning that "networking" is an important part of today's economic upbringing, business professionals know the importance of setting a prime example when meeting with a potential client or consumer. These individuals are capable of reading expressions, deciphering body language, and hearing v...  Read more >

Your Social Media Experience as a Small Business

Tuesday, July 06, 2010 by Matt Hymel

A popular topic for online marketers tends to be the discussion of absolute value for social media activity in regards to business participation (Even we have provided you with tips on maximizing social media ROI). Small businesses want a clear - and, ideally, quantifiable -- definition of what platforms like Facebook and Tw...  Read more >

Three Reasons Why Facebook SEO Isn’t Important For Small Business (Yet)

Monday, June 28, 2010 by Matt Hymel

Back in April, Facebook released their Open Graph API which will allow all Open Graph-enabled web pages to show up in search when a user likes them. Essentially, this gives websites the ability to place the infamous "Like" button that is ubiquitous among Facebook pages everywhere on their actual website. If a visitor happens...  Read more >

New Collaboration Tool From Salesforce Pushes Notion of Social Enterprise

Tuesday, June 22, 2010 by Matt Hymel

We have seen social media grow up on a large consumer scale while businesses struggle to adapt the platform to workplace performance and efficiency. Today, Salesforce.com has paved a new direction in social networking for companies. Introducing their product, cleverly named Chatter, to the public, the Facebook-lookalike aims...  Read more >

The Upcoming Generation of IT – Social Networking and Generation Y

Thursday, June 03, 2010 by Matt Hymel

The small business industry will be the first to admit that the field of technology is changing in front its eyes. Those that execute with internal support sometimes scramble to keep up with the vast amount of mobile devices, software updates, or diverse communication methods. When outsourcing IT becomes an option, looking f...  Read more >

5 Tips on Maximizing Social Media ROI

Wednesday, May 19, 2010 by Matt Hymel

Small businesses can have a hard time understanding the benefits of social media activity. There are still large companies that refuse to participate. But when statistics show a movement to digital communication and interaction, it would be foolish to ignore a segment of potential leads. How, then, can you invest in a platfo...  Read more >

Optimizing LinkedIn: Features & Opportunities for Your Small Business

Thursday, April 29, 2010 by Matt Hymel

In many ways, social media interaction is both useful and difficult to manage. Websites like Facebook and Twitter have taken the modern web user by storm. LinkedIn, having launched a year before Facebook in 2003, had a business-oriented game plan, specifically focusing on professional networking. To this day, the popula...  Read more >

Will Social Networking Kill Off Email?

Wednesday, April 14, 2010 by Matt Hymel

While some social network sites have succeeded to win the hearts of the world (and others will fail to win over hearts), others have taken over the bulk of internet traffic. Locations including Facebook, Twitter, LinkedIn, Friendster, and MySpace contain immense numbers of users that reside far and wide.  While individ...  Read more >


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