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Switchfast Blog: The Future of IT

5 Ways to Branch Out Your Small Business, One Link at a Time

Tuesday, August 31, 2010 by Matt Hymel

In the world of search engine optimization, the studies on link building, content creation, and search engine competition are plentiful. Any given "SEO expert" will have a distinct background that supports his or her confidence in the field of search engine marketing. More businesses are turning to the internet for customer ...  Read more >

4 Ways Small Business Can Utilize Google Realtime Search

Friday, August 27, 2010 by Matt Hymel

Google has updated its search engine with a new capability-real-time search. Officially named "Google Realtime Search," the company opted to nix the hyphen in 'real-time' for a cleaner look and smoother read.  And thus, the birth of a new search era is upon us-or not. Real-time search makes sense-the movement to social...  Read more >

Microhoo a Year Later: Has the Search Alliance Changed the Industry?

Thursday, August 26, 2010 by Matt Hymel

Back in July 2009, Microsoft and Yahoo made a pact to combine their search engine business. We covered the implications of the merger - while Yahoo benefits from using Bing's search power, many critics felt the mutual agreement favored Microsoft's side since the company was, in reality, inheriting Yahoo's market share. While...  Read more >

10 Pointers on How Small Businesses Can Create, Promote, and Maintain a Blog

Tuesday, August 24, 2010 by Matt Hymel

The word "blog", short for "weblog," holds various meanings to online users. Individuals use this specific web format to talk about personal situations or document their life. Academic professionals use blogs to scribe and publicize certain thoughts, theories, or experiments they are working on. Celebrities find it easier to...  Read more >

A Balancing Act: Website Designs Fit for Search Engines & Users

Friday, August 20, 2010 by Matt Hymel

Every small business comes to a point in their growth where they must consider an online path. For some, this may come sooner than later, but the growth of internet users has pushed more small business ventures into the digital realm. Unfortunately, not all small business owners understand the process of e-commerce and websi...  Read more >

Bing Market Share Surges One Year After Formal Launch, Possibly Overtakes Yahoo

Tuesday, August 17, 2010 by Matt Hymel

While the top spot for search engine market share sits comfortably with Google, the battle for second has been heating up. According to one source, Bing has overtaken Yahoo as the second largest search engine in the U.S. Let's dive into some numbers to figure out if this is true. The numbers have shown an overall increase i...  Read more >

Link Building and its Basic Function: Getting Found

Tuesday, August 10, 2010 by Matt Hymel

Every small business has a unique product or service to offer and in some cases a truly beneficial addition to the cultural landscape. Creating or providing consumers with a distinct perspective is only the first step in becoming a successful enterprise. For your items to take off, they first have to be noticed. Small busin...  Read more >

Small Businesses Get 55% More Traffic With a Blog

Monday, August 09, 2010 by Matt Hymel

Many small businesses have first-hand experience in building a successful, productive blog for their respective fan base, but others have doubted the effectiveness of such an execution. The problem for most small business owners is finding legitimate statistics on the positive effect of blogging. Over at Hubspot.com, author...  Read more >

The 4 Main Ingredients for Small Business Online Success

Tuesday, August 03, 2010 by Matt Hymel

The internet has become an avenue of economic opportunity for businesses all over the world. The truly fascinating aspect of the World Wide Web is that any individual can access or penetrate a target audience. As the world begins to adapt the internet as a necessity (or even a right), business standard will evolve with all t...  Read more >

4 Reasons Why Small Businesses Should Build Local SEO

Wednesday, July 28, 2010 by Matt Hymel

Small business owners know the importance of effective marketing. They also know that the notion, "if you build it, they will come," doesn't apply to small enterprise success. With an economy driving individuals to pursue local or small business opportunities, there are several cost-effective ways to reach out to potential c...  Read more >


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