Switchfast Blog: The Future of IT
Monday, January 30, 2012 by Michael Lewis
February 1 is Change Your Password Day. Before you read any
further, go change your most important passwords. We have elected
Wednesday as the day to change your passwords for every business or
personal site you use.
You are always hearing people talking about how important it is
to regularly change your computer's password...
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security |
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Friday, January 27, 2012 by Michelle Hartley
Everywhere you turn it seems people are on their cell phones --
chatting, texting, Facebooking, and playing Angry Birds. While the
vast majority of people use their cell phones for personal reasons,
more and more employees are using them to conduct work on the
go.
As much as this might improve efficiency, the lingering ques...
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Wednesday, January 18, 2012 by Michael Lewis
On January 18, many popular websites including Wikipedia and
Google have "blackout" their websites to protest two pieces of
legislation currently working their way through congress.
"Stop Online Piracy Act" and "PROTECT IP Act" are designed to
provide tools for law enforcement and copyright holders to protect
their intellec...
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Monday, January 02, 2012 by Michael Lewis
John Arnold, writing for Entrepreneur.com, has a great round
summary of what he believes will be the ten biggest
marketing trends of 2012. The main focus of many of these
trends is mobile, something we have talked about a lot this past
year on the Future of IT. Here are our thoughts on two of the
strategies he discusses.
Mo...
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Social media |
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Wednesday, December 28, 2011 by Michelle Hartley
Starting on Christmas day, a phishing scheme began to obtain the
credit card information of new Apple owners. The attack was timed
perfectly by the scammers. The Techland Blog reports that 3.8 million new
IPhones, IPods and IPads were activated on December 25. The scam
email looks like the image below:
The worst part is t...
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security |
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Thursday, December 22, 2011 by Jacqueline Gargaro
Many small businesses end up taking a dive when attempting to
sell to big corporations. What does it really take to land an
account with a Fortune 500 Company? Here are some tips that are
sure to help you succeed:
Look the Part: It's important to have
professional sales tools. Typically, these components make up your
compan...
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Thursday, December 15, 2011 by Michael Lewis
At the end of year, we like to look back at the stories and
trends that have driven small business technology.
Decline of BlackBerry
Long before the iPhone and Android-based smartphones dominated
the market the BlackBerry was king. The BlackBerry's design was
centered on its ability to quickly send and receive messages;
ei...
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Technology |
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Wednesday, December 14, 2011 by Jacqueline Gargaro
The daily deal trend is in full force. Companies like Groupon
and Living Social are rapidly growing and small businesses are
starting to incorporate social coupon discounting into their
overall marketing plan. While some companies are thriving in this
marketing strategy, others have taken a hard hit. In order to
utilize dail...
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Small Business Marketing |
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Thursday, December 01, 2011 by Michael Lewis
Last year we wrote
several
blog
posts on what sort of impact Windows Phone 7 would have on the
cell phone market at large, and for small businesses in particular.
Windows Phone 7 came out with a boom of PR, but things quickly fell
silent. The first batch of phones with WP7 was released within a
month of Apple's iPad and f...
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mobile technology |
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Wednesday, November 23, 2011 by Michael Lewis
During the Facebook Developer's conference, F8, Facebook
announced an update to its Open Graph API. Open Graph is a set of
tools that website developers can use to integrate their website
into Facebook.
One of the new features of Open Graph lets content publishers
"seamlessly share" a Facebook user's activity. If you have a...
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Social media,social media marketing |
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