FOR IMMEDIATE RELEASE
Contact: Michael
Holley
Phone: (773) 241-3029
Email: mholley@switchfast.com
SMALL BUSINESS SUCCESS STORY
TAKES BIG STEP INTO ROCHESTER
Leading Chicago-Based IT Specialists Switchfast Technologies to
Open New Operations in Company Founder's Hometown of Rochester
In the heat of last year's recession, small businesses
everywhere eagerly explored ways to get by with fewer resources,
often sacrificing more than expected just to break even. From such
challenging times, comes innovation. A growing number of
specialized firms have pioneered outsourced models of essential
business functions that allow budget-conscious small businesses to
cut their operating costs without sacrificing operations - in some
cases even improving them. One of these specialized firms, a
Chicago-based information technology service provider called
Switchfast Technologies, has experienced explosive growth over the
past few years and is now expanding, opening an office in
Rochester, NY next week, expecting that the local small business
community will embrace their innovative business model with the
same enthusiasm that made Switchfast such a success in Chicago.
"It's really an example of evolution in the marketplace," said
Tom Winters, Switchfast's Director of Marketing and Sales, when
asked about why Switchfast and similar companies are enjoying
success through the recession. "There are certain sets of
conditions that push existing status quos to the side, allowing
industries to jump to the next level. In our case, the technology
necessary to push IT service to the next level has matured just as
widespread demand for a more efficient solution has peaked."
The evolution isn't stopping at information technology, either.
As small businesses cut costs, it's becoming more common to
outsource human resources, business development, and even sales.
Outsourcing firms take advantage of the principle of economies of
scale to provide full-service offerings to multiple clients at a
fraction of what it would cost those clients to build an internal
team for themselves. These firms use technology to stay connected
with their clients, effectively becoming extensions of the
companies who hire them.
"This business model isn't going anywhere. What we're seeing now
is the future of the small business," Winters added.
Switchfast's new operations in Rochester, which
officially launch on Wednesday, January 13th, will bring the
rich local small business community a new tried-and-true option for
cutting costs on IT functions, but this time without all the
sacrifices. Company founder and Rochester native, Matt Owen, claims
that Switchfast's decision to move into the area was strongly
influenced by his knowledge of Rochester's strong sense of
community. Owen stresses the importance of a forming partnership
with clients, citing flexibility and communication as the keys to a
successful relationship with any outsourcing partner.
"We literally customize a service offering for every client. The
minute you start to apply a one-size-fits-all package to all
situations, you get clients that aren't getting everything they
need. Our ability to succeed can be tied directly to our
willingness to take the time to make every relationship work --
from flexible pricing to super-personal service." said Owen. "It's
this set of values that has earned us a 99% client satisfaction
rate and allows us to continually grow. I have no doubt that our
philosophy will resonate with [Rochester's] community, just as it
has in Chicago."
While superior service is always sure to be a popular feature,
many potential customers may be drawn primarily to the promise of
affordability, especially to the current economic conditions.
According to Switchfast CEO, Jim Anderson, the two ideals go
hand-in-hand.
"I think that our pricing model is really important to the
customer experience," said Anderson. "The idea is for our prices to
be predictable and reasonable. Our clients shouldn't have to think
twice about calling us because they're afraid of what it will cost.
From the client's perspective, we're an available tool to be used
whenever it's convenient, just like an internal IT department, but
with a wider range of experience and resources."
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Since it was founded in 2001, Switchfast has been providing
cost-effective IT solutions to small businesses. With over 150
years of combined experience, Switchfast's team provides top-level
service throughout the entire spectrum of information
technology.
For more information on Switchfast, contact Michael Holley at
773.341.3029 or mholley@switchfast.com