SEPTEMBER 2009  
 
How effective are workplace computer usage policies?
Switchfast gains more office space!
GoodSearch is Easy revenue for non-profits

Letter from the CEO

"The 'To Lockdown or Not to Lockdown' debate presented in the article to the right is a really important one. As the "IT guys," we are often confronted with the same kind of frustration from our clients' end users. If you're in a position to make these decisions, here are two tips for dealing with that frustration and building a good policy:

1) Carefully consider your company's landscape and make informed decisions about what to allow. Mike hit the nail on the head about how your level of leniency needs to reflect your organization's culture. There is no critical point on the "lockdown continuum" that is always best.

2) Take some time to explain your decision to those that are concerned. It's amazing what a little understanding can do for a frustrated employee. Nine times out of ten, those employees aren't trying to be a pain, they just want to get their work done.

Best Regards,
Matt"

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4043 N Ravenswood
Suite 203
Chicago, IL 60613
Tel: 773.241.3007
Fax: 773.241.8972
www.switchfast.com

Upcoming Events

Webinar: How to Drive Revenue with a Comprehensive Online Strategy
September 21, 2009
3:00 - 4:00pm

How can you make the most of the internet? Find out how Switchfast can help implement a web strategy for your organization or company. No matter what stage you're at, we'll go over some best practices for taking advantage of all the benefits a web strategy has to offer.
Register Here

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Webinar: Empowering In-House IT Support
September 29, 2009
11:00 - 12:00pm

This webinar will demonstrate how empowering your IT staff with MaxPro's Remote Support software will increase efficiency and reduce downtime.
Register Here

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Webinar: Switchfast as Your IT Department
September 30, 2009
2:00 - 3:00pm

Switchfast will demonstrate the cost-saving and downtime-reducing benefits of outsourcing your IT support functions to Switchfast's MaxPro system.
Register Here

 

Workplace Computers: To Lockdown or Not to Lockdown?

A colleague of mine, George Tobin, forwarded me this article in Slate regarding the level of computer security protocol that commonly exists at the workplace and whether or not it actually hinders productivity. The author's view is that by restricting employees' access to alternative productivity tools and non-work related internet, IT departments are doing more harm than good to efficiency and morale.

The article makes a pretty good argument, citing examples of successful companies with lax behavioral policies that believe in judging their workers on the results of their work rather than their time management skills. While it seems intuitive to denounce the use of Facebook or Twitter on "work time," does it really matter how a worker uses his/her time so long as the work gets done promptly and to acceptable standards? The author cites research that found workers with unrestricted internet access were 9 percent more effective than those that were blocked, because the unrestricted workers were able to take short breaks that allowed them to stay sharp while working.

Further, it's no secret that there are some alternative applications available online that may help some workers increase their productivity immensely. Depending upon the requirements of their jobs or their personal working style, employees may find their lives much easier using Firefox, loaded with customizable extensions, or Gmail, with its lightning quick search functionality, instead of the standard Microsoft equivalent. Who would stop their workers from being more productive by forcing them to use software that is less than ideal?

However, the opposing argument can be just as compelling...

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Switchfast Expands to Accommodate Future Growth

Switchfast has acquired an additional retail space within 4043 N Ravenswood location. The new room is adjacent to the space that currently houses Switchfast's help desk team, and plans to merge to two rooms are in the works. The purpose of the expansion is to accommodate future growth, but we're sure that Nik and the help desk guys will appreciate the extra elbow room as well.

Big thanks to Hayes Properties for being fantastic landlords over the years!

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Non-Profits Gain Free Revenue through GoodSearch

I've written before about how non-profits can benefit from search engines through SEO, but today I'm writing about something more direct and immediate. With the GoodSearch search engine, every time a user searches for something, a small donation is made to the non-profit organization of the user's choice.

Founded in 2005 by Ken and JJ Ramberg, Goodsearch has amassed over 82,000 registered non-profit organizations eligible for donation. Their engine is powered by Yahoo, and donates 50% of the revenue that is generated from each search. The service couldn't be any easier to use; all you have to do is type in your preferred non-profit, select it from a list to confirm, and you're in business immediately.

Non-profits: you should be promoting this heavily! It's literally free money, and given the trend of rising search engine use, it's a revenue source that is positioned to become more lucrative as time passes. GoodSearch estimates that the revenue generated from each search is about a penny. That isn't much if only a few people are doing it, but it can definitely add up if you get your whole network involved. Some of the largest benefactors of GoodSearch are boasting revenues in the tens of thousands of dollars. GoodSearch provides a list of suggestions for promotion here.

It's also important to note that there is a GoodSearch Toolbar available for IE 6 and 7, and a search box plugin available for IE 7, Firefox, and Safari. I would recommend including links o these downloads in your promotion efforts, as a growing number of internet users are using their browsers for search instead of a landing page. Also, there are some restrictions as to which type of searches generate donations, outlined here. Basically, any time someone web (not image or video) searches for something that they don't already know about (and thus might be inclined to click on an ad), revenue is generated.

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