JULY 2009  
 
How to get more business from the internet
2009 City Treasurer's Small Business Expo
Major cost-saving potential in a CMS

Letter from the CEO

"I've got to be honest, I'm disappointed that travel plans are forcing me to miss the Chicago City Treasurer's Small Business Expo this year. The spirit of innovation and entrepreneurship is strong in this city, and I always enjoy mingling with my fellow small business owners. When so many passionate people bring their visions together, exciting opportunities and partnerships always arise.

Do yourself a favor and head down there to check it out. You can find more information in the story to the right. Although I won't be able to attend, be sure to stop by the Switchfast booth and say 'hello!'"

Best Regards,
Matt

Contact Us

4043 N Ravenswood
Suite 203
Chicago, IL 60613
Tel: 773.241.3007
Fax: 773.241.8972
www.switchfast.com

Upcoming Events

Webinar: Improve Your Website with a Content Management System
July 22, 2009
2:00 - 3:00pm

This webinar will demonstrate how using a CMS allows and encourages dynamic content creation that will ultimately improve your web presence at a fraction of the traditional cost.
Register Here

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Webinar: Empowering In-House IT Support
July 30, 2009
2:00 - 3:00pm

This webinar will demonstrate how empowering your IT staff with MaxPro's Remote Support software will increase efficiency and reduce downtime.
Register Here

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Webinar: Switchfast as Your IT Department
July 31, 2009
2:00 - 3:00pm

Switchfast will demonstrate the cost-saving and downtime-reducing benefits of outsourcing your IT support functions to Switchfast's MaxPro system.
Register Here

 

As a source of customers, the internet has become impossible to ignore

As of March 31st, 2009, internet penetration in North America was a world-leading 74.4% (over 250 million people) and still growing. News media is scrambling to monetize online content to keep up with society's widespread adoption of the web as the most relevant and up-to-date source of information available. Social networking is becoming a mainstay among cultural pastimes; Nielsen's research shows an 83% increase in the total number of minutes spent on social networking in the United States over the past year. With so many consumers spending so much time on the internet, how can it be ignored as a medium for lead and sales generation?

While the internet remains flush with prospective customers, a well-planned and well-executed strategy is necessary to tap the web's potential. Where banner blindness has rendered traditional online advertising techniques virtually useless, digital media and interactive content have thrived as influences to purchasing behavior. Organic search engine optimization is necessary to drive traffic and a strong brand message is necessary to convert the traffic. With a sound plan, your website can work for you, producing revenue automatically while you focus on other initiatives.

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Switchfast to appear at 2009 City Treasurer's Small Business Expo

Switchfast is pleased to participate in the 2009 City Treasurer's Small Business Expo at UIC Forum on July 17th. The workshops, exhibitor booths, and networking will prove valuable to the attendees interested in building their small business. Switchfast will be on hand showing how small business owners can reduce downtime and improve efficiency with our MaxPro™ managed service demonstrations, as well as informing visitors how a Search Engine Optimization strategy with Switchfast can work for their website. Switchfast will also share what's going on at the Expo with real-time Twitter updates!

As small businesses become increasingly dependent on information technology for communications and sales, they struggle to compete with big business for access to high-quality IT. Switchfast meets the IT needs of the small business owner with trust, customized solutions, and predictable pricing. As many of our clients are small businesses too, Switchfast understands our success and growth are aligned with their success and growth. We work to understand their business and support their objectives by delivering technology solutions that make sense now, and in the future.

For more information on the City Treasurer's Small Business Expo, click the "read more' link below.

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Non-Profits (and SMBs) can gain a major edge using a CMS

It's no secret that the internet is providing more opportunities than ever to reach your target audience, whether that means your members, donors, or potential members and donors. Because it's no secret, however, everyone is battling for the attention of the masses. In order to break through, you got to do something to get noticed. Take it from the tech-savvy rabbi: the name of the game engaging your audience. The only way to stay relevant on today's world wide web is to constantly produce new content.

Traditionally, this demand has put non-profit organizations at a serious disadvantage. Unless an organization had a web developer on staff, it would have to constantly pay its web design firm to update the site. The type of spending power necessary to make this approach effective is generally well beyond the budget of the typical non-profit.

So, what? Is maintaining a web presence simply beyond the budget of the average non-profit?

Fortunately, the answer is no...

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