AUGUST 2009  
 
How to Use Social Media to Bring Business on No Budget
Switchfast achieves the Three-peat on the Inc 5000!
Killer App for Windows 7 Enterprise Adoption?

Letter from the CEO

It's always a pleasant surprise to receive the letter from Inc Magazine informing us that we've made their list of the 5000 fastest growing private companies in America, but this year I think it meant just a little more. The past 16 months or so have given all of us a scare, and knowing how bad things can get with the economy helps me appreciate what it really means to continue to grow and prosper in the face of adversity.

So on behalf of myself and everyone at Switchfast, congratulations to everyone out there. We've made it through the worst of it, and there's a light at the end of the tunnel. Here's to a long and prosperous relief to this economy, and may it arrive soon.

Best Regards,
Matt

Contact Us

4043 N Ravenswood
Suite 203
Chicago, IL 60613
Tel: 773.241.3007
Fax: 773.241.8972
www.switchfast.com

Upcoming Events

Webinar: Improve Your Website with a Content Management System
August 19, 2009
2:00pm - 3:00pm

This webinar will demonstrate how using a CMS allows and encourages dynamic content creation that will ultimately improve your web presence at a fraction of the traditional cost.
Register Here

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Webinar: Empowering In-House IT Support
August 25, 2009
11:00am - 12:00pm

This webinar will demonstrate how empowering your IT staff with MaxPro's Remote Support software will increase efficiency and reduce downtime.
Register Here

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Webinar: Switchfast as Your IT Department
August 26, 2009
1:00pm - 2:00pm

Switchfast will demonstrate the cost-saving and downtime-reducing benefits of outsourcing your IT support functions to Switchfast's MaxPro system.
Register Here

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Webinar: How to Drive Revenue with a Comprehensive Online Strategy
August 31, 2009
3:00pm - 4:00pm

Switchfast will demonstrate the cost-saving and downtime-reducing benefits of outsourcing your IT support functions to Switchfast's MaxPro system.
Register Here

 

How to Use Social Media to Bring Business on No Budget

There's been no shortage of buzz about social media over the last 6 months or so, with many businesses like Comcast and Dell claiming that it's changing the face of online advertising. But why? What are these businesses doing with these tools and widgets to drive profits?

Check out this New York Times article for lots of examples of micro-businesses leveraging Twitter to help them grow. The answer for these businesses is not to treat social media like a traditional advertising platform, but rather to embrace the interactive and conversational aspects that made it such a consumer phenomenon in the first place.

No one logs onto Twitter to read 140-character ads. Social media platforms are successful because of consumers' desire to learn and interact. Successful social media efforts will contain dynamic content that gives users a reason to keep coming back. For example, our downstairs neighbor, Threadless, holds t-shirt giveaways, announces the release of new designs, and offers videos of warehouse tours via their Twitter account. Threadless had a tent at this year's Pitchfork Music Festival and disclosed the location of free t-shirts exclusively on Twitter.

So before you make your next tweet, start your next LinkedIn discussion, or make your next Facebook group, ask yourself: what do I have to offer my contacts? What can I do to differentiate this form of contact from any other medium?

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Switchfast is Proud to be Named to Inc Magazine's Inc 5000 List for the Third Consecutive Year!

One of only four companies in the "IT Services" category to appear from the Chicago metropolitan area, Switchfast remains among America's fastest growing private businesses for the third year in a row. Special thanks to everyone who has helped make it possible for us to have sustained such growth. We promise greater things to come!

Every year, Inc Magazine ranks America's private companies based on percentage of revenue growth over a four-year period, something it has been doing since its first issue in 1979. Click the link below to read more about the Inc 5000.

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XP Mode: Killer App for Windows 7 Enterprise Adoption?

 

Microsoft has announced that XP Mode, a highly anticipated tool for Windows 7, is now available as a Release Candidate. XP Mode was designed to alleviate the issue of hardware compatibilities that plagued enterprise Vista users in the early days of Vista's release. Microsoft claims that in most cases, users will not need to use XP Mode to run any applications, but that the feature is available for less common instances where old software is not completely compatible with the new OS. This is significant because, as polls have shown, the biggest worry that IT departments have with upgrading to Windows 7 is the fear of bugs and incompatibility with legacy software. If XP Mode works as it should, any problems that admins may find between old software and the new OS could be immediately alleviated by simply running the old software in XP Mode.

The big questions that remain are centered on how easy it will be to use XP Mode, which essentially acts as a virtualized OS when active, and how stable the experience will be. Microsoft claims to have addressed many of the concerns that users had with the Beta in the newly released RC version, but will it be enough? If XP Mode performs well, are there any reasons left for businesses not to upgrade to Windows 7?

From the Windows Team Blog, here is the list of new features in Windows XP Mode RC:

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